Affinity Capital Advisors, LLC

In its 13F for Q2 2024 (holdings as of June 30, 2024, filed August 14, 2024), Affinity Capital Advisors, LLC reported 145 stock positions worth $476.2 million. Its top holding was Vanguard Mrngstar GR ETF-Sui (VUG) at 9.6% of the portfolio, followed by iShares Core S&P 500 ETF (IVV, 9.4%) and Ishr CR Unvrse Usd BD ETF-Ui (IUSB, 8.8%). Compared with Q1 2024, it opened 5 new positions, sold out of 10, added to 46 and reduced 59. The biggest buy was a new position in Invesco Equal Weight 0-30 YR (GOVI) and the biggest sale an exit from Invesco California Amt-Free (PWZ).

Most Recent 13F
Q2 2026
Location
BERKELEY, CA
CIK
0001810023
Portfolio Value
$476.2M (Q2 2024)
SEC Filing
0001085146-24-003827 ↗ filed Aug 14, 2024

Holdings Value

0$200.0M$400.0M$600.0M$800.0M$1.0B Q1 2024: $448.7M Q1 2024 Q2 2024: $476.2M $476.2M Q2 2024 Q3 2024: $516.3M Q3 2024 Q4 2024: $531.6M Q4 2024 Q1 2025: $504.4M Q1 2025 Q2 2025: $581.4M Q2 2025 Q3 2025: $650.9M Q3 2025 Q4 2025: $722.6M Q4 2025 Q1 2026: $713.2M Q1 2026 Q2 2026: $809.5M Q2 2026

Holdings 145 stocks · $476.2M

VUG Vanguard Mrngstar GR ETF-Sui 9.64% 122,708 $45.9M Add +4.1%
IVV iShares Core S&P 500 ETF 9.41% 81,866 $44.8M Add +11.8%
IUSB Ishr CR Unvrse Usd BD ETF-Ui 8.81% 927,318 $41.9M Add +16.0%
AAPL Apple Inc. 7.21% 163,060 $34.3M Reduce -17.9%
VTV Vanguard Mrngstr Val ETF-Aui 6.79% 201,534 $32.3M Add +3.0%
EFV iShares MSCI Eafe Value ETF 3.88% 348,260 $18.5M Add +3.7%
ESGU iShares ESG Aware MSCI USA 3.56% 142,128 $17.0M Add +10.0%
EFG iShares MSCI Eafe Growth ETF 3.09% 143,723 $14.7M Add +10.9%
EMXC iShares MSCI Emr MRK Ex Chna 3.04% 244,717 $14.5M Add +24.0%
XLK SS Technology Select Sector 2.44% 51,337 $11.6M Add +8.9%
OEF iShares S&P 100 ETF 1.80% 32,377 $8.6M Add +6.3%
SCHG Schwab US Large-Cap Growth 1.76% 83,037 $8.4M Reduce -0.5%
IEFA iShares Core MSCI Eafe ETF 1.57% 102,617 $7.5M Reduce -4.0%
TLH iShares 10-20 Year Treasury 1.48% 68,470 $7.0M Add +10.9%
EAGG iShares ESG Aware US Aggrega 1.46% 149,025 $6.9M Add +4.2%
SPYG SS SPDR P S&P 500 Growth ETF 1.46% 86,502 $6.9M Add +13.7%
ESGV Vanguard ESG US Stock ETF 1.28% 62,902 $6.1M Reduce -1.3%
IJH iShares Core S&P Midcap ETF 1.26% 102,680 $6.0M Add +3.0%
CMF iShares California Muni Bond 1.24% 103,852 $5.9M Add +8.1%
GOVI Invesco Equal Weight 0-30 YR 1.11% 214,376 $5.3M New
LLY Eli Lilly & Co. 1.10% 5,801 $5.3M No change
SCHZ Schwab US Aggregate Bond ETF 1.03% 108,053 $4.9M Reduce -18.4%
BSV Vanguard Short-Term Bond ETF 0.97% 60,259 $4.6M Add +4.1%
IWF iShares Russell 1000 Growth 0.95% 12,443 $4.5M No change
MSFT Microsoft Corp. 0.91% 9,700 $4.3M Reduce -0.2%
SCHV Schwab US Large-Cap Value 0.88% 56,284 $4.2M Reduce -0.3%
XLE SS Energy Select Sector 0.82% 42,887 $3.9M Add +13.2%
IEMG iShares Core MSCI Emerging 0.71% 62,726 $3.4M Reduce -10.9%
IWD iShares Russell 1000 Value E 0.64% 17,460 $3.0M Reduce -0.1%
META Meta Platforms Inc. Class A 0.63% 5,907 $3.0M Reduce -2.1%
SCHM Schwab US Mid Cap ETF 0.60% 36,891 $2.9M Reduce -7.0%
GOOG Alphabet Inc. Class C 0.56% 14,458 $2.7M Reduce -4.0%
QQQ Invesco QQQ Trust Series 1 0.54% 5,340 $2.6M Add +0.1%
SPY SS SPDR S&P 500 ETF Trust-US 0.53% 4,617 $2.5M Add +81.6%
U Unity Software Inc. 0.52% 153,634 $2.5M Reduce -2.0%
MCD McDonald's Corp. 0.52% 9,738 $2.5M Reduce -0.3%
SPSM SS SPDR P S&P 600 Small Cap 0.51% 58,690 $2.4M Reduce -3.9%
SNPS Synopsys Inc. 0.45% 3,620 $2.2M Reduce -18.7%
AMZN Amazon.com Inc. 0.44% 10,773 $2.1M Reduce -1.2%
VB Vanguard Most SM-Cap ETF-Usd 0.44% 9,513 $2.1M Reduce -0.2%
IJR iShares Core S&P Small-Cap E 0.43% 19,243 $2.1M Reduce -3.1%
VEA Vanguard Ftse Developed ETF 0.42% 40,334 $2.0M Add +1.5%
SCHF Schwab Intl Equity ETF 0.39% 47,932 $1.8M Reduce -11.8%
TSLA Tesla Inc. 0.35% 8,483 $1.7M Reduce -3.1%
AME Ametek Inc. 0.31% 8,842 $1.5M No change
ESGD iShares Trust iShares ESG Aw 0.30% 18,375 $1.4M Reduce -1.4%
VO Vngrd Mrngstr MD-Cap ETF-Usd 0.30% 5,828 $1.4M Add +1.9%
IWS iShares Russell Mid-Cap Valu 0.29% 11,488 $1.4M No change
IWO iShares Russell 2000 Growth 0.28% 5,024 $1.3M No change
NFLX Netflix Inc. 0.28% 1,942 $1.3M Reduce -2.1%
MA Mastercard Inc. Class A 0.26% 2,781 $1.2M No change
IWN iShares Russell 2000 Value E 0.25% 7,965 $1.2M Reduce -4.5%
IEV iShares Europe ETF 0.25% 21,925 $1.2M Reduce -0.1%
PG The Procter & Gamble Co. 0.24% 6,995 $1.2M Reduce -0.2%
SUSB iShares ESG Aware 1-5 Year U 0.23% 45,603 $1.1M Reduce -6.5%
AGG iShares Core U.S. Aggregate 0.23% 11,343 $1.1M Reduce -30.3%
TLT iShares 20+ Year Treasury BD 0.23% 11,961 $1.1M Reduce -8.0%
BRK.B Berkshire Hathaway Inc. Class B 0.21% 2,424 $986K No change
VCSH Vanguard S/T Corp. Bond ETF 0.20% 12,564 $971K Reduce -18.5%
V Visa Inc. Class A 0.20% 3,689 $968K No change
NVDA Nvidia Corp. 0.20% 7,603 $939K Add +11.8%
SPYX SS SPDR S&P 500 Foss FL ETF 0.20% 20,839 $929K Reduce -0.3%
IVLU iShares MSCI International V 0.19% 33,714 $925K Add +0.2%
DBEF Xtrackers MSCI Eafe Hedged E 0.18% 21,219 $879K New
CDNS Cadence Design SYS Inc. 0.18% 2,857 $879K No change
JPM JPMorgan Chase & Co. 0.18% 4,300 $870K Reduce -0.2%
IWV iShares Russell 3000 ETF 0.18% 2,808 $867K Reduce -33.8%
ICLN iShares Global Clean Energy 0.18% 62,800 $837K Add +68.9%
DFAC Dimensional US Core Equity 2 0.17% 25,646 $827K No change
DE Deere & Co. 0.17% 2,178 $814K Add +0.1%
GOOGL Alphabet Inc. Class A 0.16% 4,219 $769K Add +1.2%
ESML iShares ESG Aware MSCI USA S 0.16% 19,792 $762K Reduce -3.8%
SUSC iShares ESG Aware Usd Corpor 0.16% 32,763 $744K Add +47.8%
ESGE iShares Inc. iShares ESG Awar 0.15% 21,223 $712K Reduce -34.6%
CNI Canadian Natl Railway Co. 0.15% 6,000 $709K No change
VNQ Vanguard Real Estate ETF 0.15% 8,398 $703K Reduce -26.4%
CVX Chevron Corp. 0.15% 4,474 $700K Add +17.7%
RY Royal Bank of Canada 0.14% 6,416 $683K No change
EMGF iShares Emerging Markets Equ 0.14% 14,444 $674K Reduce -0.8%
STX Seagate Technology Holdings 0.14% 6,520 $673K No change
VOO Vanguard S&P 500 ETF 0.14% 1,310 $655K Add +98.5%
HD Home Depot Inc. 0.13% 1,857 $639K Reduce -0.4%
BURL Burlington Stores Inc. 0.13% 2,620 $629K No change
IVW iShares S&P 500 Growth ETF 0.12% 6,372 $590K No change
ICF iShares Select U.S. REIT ETF 0.12% 10,222 $586K Reduce -10.0%
ABBV Abbvie Inc. 0.12% 3,402 $584K Reduce -0.7%
TD Toronto-Dominion Bank 0.12% 10,592 $582K Reduce -0.4%
CP Canadian Pacific Kansas City 0.11% 6,935 $546K No change
KLAC KLA Corp. 0.11% 655 $540K No change
KO The Coca-Cola Co. 0.11% 8,414 $536K Reduce -0.3%
COST Costco Wholesale Corp. 0.11% 625 $531K Reduce -0.3%
CAT Caterpillar Inc. 0.11% 1,525 $508K Add +0.1%
RPG Invesco S&P 500 Pure Growth 0.11% 13,469 $502K Add +0.2%
VGT Vanguard Info Tech ETF 0.10% 844 $487K Add +33.3%
VWO Vanguard Ftse Emerging Marke 0.10% 10,846 $475K Reduce -2.9%
MRK Merck & Co. Inc. 0.10% 3,830 $474K No change
VOOV Vanguard S&P 500 Value ETF 0.10% 2,648 $466K No change
VWOB Vanguard Emerg MKTS Gov BND 0.10% 7,262 $457K Reduce -9.5%
EMB iShares JP Morgan Usd Emergi 0.10% 5,111 $452K Reduce -2.0%
ADBE Adobe Inc. 0.09% 796 $442K Reduce -0.1%

Show all 145 holdings

Portfolio Sells Q1 2024 → Q2 2024

PWZ Invesco California Amt-Free Sold out 0.00% −0.96
U Unity Software Inc. Reduce -2.0% 0.52% −0.41
AAPL Apple Inc. Reduce -17.9% 7.21% −0.38
SCHZ Schwab US Aggregate Bond ETF Reduce -18.4% 1.03% −0.32
IEFA iShares Core MSCI Eafe ETF Reduce -4.0% 1.57% −0.20
AGG iShares Core U.S. Aggregate Reduce -30.3% 0.23% −0.12
SCHM Schwab US Mid Cap ETF Reduce -7.0% 0.60% −0.12
SNPS Synopsys Inc. Reduce -18.7% 0.45% −0.11
ENB Enbridge Inc. Sold out 0.00% −0.11
IEMG iShares Core MSCI Emerging Reduce -10.9% 0.71% −0.10
IWV iShares Russell 3000 ETF Reduce -33.8% 0.18% −0.10
MCD McDonald's Corp. Reduce -0.3% 0.52% −0.09
IMO Imperial Oil Ltd. Sold out 0.00% −0.09
SCHF Schwab Intl Equity ETF Reduce -11.8% 0.39% −0.09
ESGE iShares Inc. iShares ESG Awar Reduce -34.6% 0.15% −0.08
SCHV Schwab US Large-Cap Value Reduce -0.3% 0.88% −0.08
AGGM iShares 1-10 Year U.S. Aggre Sold out 0.00% −0.08
SPSM SS SPDR P S&P 600 Small Cap Reduce -3.9% 0.51% −0.07
VNQ Vanguard Real Estate ETF Reduce -26.4% 0.15% −0.07
VCSH Vanguard S/T Corp. Bond ETF Reduce -18.5% 0.20% −0.06
IWD iShares Russell 1000 Value E Reduce -0.1% 0.64% −0.06
IJR iShares Core S&P Small-Cap E Reduce -3.1% 0.43% −0.06
BNDX Vanguard Total Intl Bond ETF Reduce -33.7% 0.08% −0.05
VB Vanguard Most SM-Cap ETF-Usd Reduce -0.2% 0.44% −0.05
PFE Pfizer Inc. Sold out 0.00% −0.05
CHD Church & Dwight Co. Inc. Sold out 0.00% −0.05
CRM Salesforce Inc. Sold out 0.00% −0.05
ESGV Vanguard ESG US Stock ETF Reduce -1.3% 1.28% −0.05
CLX Clorox Company Sold out 0.00% −0.05
LOW Lowe's Cos Inc. Sold out 0.00% −0.05
BNS Bank of Nova Scotia Sold out 0.00% −0.04
TLT iShares 20+ Year Treasury BD Reduce -8.0% 0.23% −0.04
IWN iShares Russell 2000 Value E Reduce -4.5% 0.25% −0.04
ISTB iShares Core 1-5 Year Usd Bo Reduce -24.5% 0.08% −0.03
SUSB iShares ESG Aware 1-5 Year U Reduce -6.5% 0.23% −0.03
XLV SS Health Care Select Sector Reduce -27.9% 0.06% −0.03
ESGD iShares Trust iShares ESG Aw Reduce -1.4% 0.30% −0.03
META Meta Platforms Inc. Class A Reduce -2.1% 0.63% −0.03
HD Home Depot Inc. Reduce -0.4% 0.13% −0.03
ESML iShares ESG Aware MSCI USA S Reduce -3.8% 0.16% −0.02
ICF iShares Select U.S. REIT ETF Reduce -10.0% 0.12% −0.02
TD Toronto-Dominion Bank Reduce -0.4% 0.12% −0.02
JNJ Johnson & Johnson Reduce -6.7% 0.09% −0.02
IEV iShares Europe ETF Reduce -0.1% 0.25% −0.02
VWOB Vanguard Emerg MKTS Gov BND Reduce -9.5% 0.10% −0.02
ABBV Abbvie Inc. Reduce -0.7% 0.12% −0.02
IBM Intl Business Machines Corp. Reduce -2.5% 0.08% −0.02
PEP Pepsico Inc. Reduce -6.1% 0.06% −0.01
CM Can Imperial BK of Commerce Reduce -0.0% 0.08% −0.01
PG The Procter & Gamble Co. Reduce -0.2% 0.24% −0.01

Portfolio Buys Q1 2024 → Q2 2024

GOVI Invesco Equal Weight 0-30 YR New 1.11% +1.11
IVV iShares Core S&P 500 ETF Add +11.8% 9.41% +0.83
IUSB Ishr CR Unvrse Usd BD ETF-Ui Add +16.0% 8.81% +0.68
VUG Vanguard Mrngstar GR ETF-Sui Add +4.1% 9.64% +0.59
EMXC iShares MSCI Emr MRK Ex Chna Add +24.0% 3.04% +0.51
ESGU iShares ESG Aware MSCI USA Add +10.0% 3.56% +0.25
XLK SS Technology Select Sector Add +8.9% 2.44% +0.25
SPY SS SPDR S&P 500 ETF Trust-US Add +81.6% 0.53% +0.23
SPYG SS SPDR P S&P 500 Growth ETF Add +13.7% 1.46% +0.22
DBEF Xtrackers MSCI Eafe Hedged E New 0.18% +0.18
OEF iShares S&P 100 ETF Add +6.3% 1.80% +0.12
EFG iShares MSCI Eafe Growth ETF Add +10.9% 3.09% +0.09
VOO Vanguard S&P 500 ETF Add +98.5% 0.14% +0.07
NVDA Nvidia Corp. Add +11.8% 0.20% +0.06
ICLN iShares Global Clean Energy Add +68.9% 0.18% +0.06
GBTC Grayscale Bitcoin Trust ETF New 0.06% +0.06
M Macy's Inc. New 0.04% +0.04
SUSC iShares ESG Aware Usd Corpor Add +47.8% 0.16% +0.04
T AT&T Inc. New 0.04% +0.04
TLH iShares 10-20 Year Treasury Add +10.9% 1.48% +0.03
VGT Vanguard Info Tech ETF Add +33.3% 0.10% +0.03
XLE SS Energy Select Sector Add +13.2% 0.82% +0.02
GOOGL Alphabet Inc. Class A Add +1.2% 0.16% +0.02
VTI VG Morningstar TS MKT ETF-US Add +27.1% 0.07% +0.01
CVX Chevron Corp. Add +17.7% 0.15% +0.01
QQQ Invesco QQQ Trust Series 1 Add +0.1% 0.54% +0.01
CMF iShares California Muni Bond Add +8.1% 1.24% +0.01
MO Altria Group Inc. Add +15.4% 0.07% +0.01
SUSL iShares ESG MSCI USA Leaders Add +12.2% 0.09% +0.01
IWX iShares Russell Top 200 Valu Add +20.7% 0.05% +0.01
BAC Bank of America Corp. Add +8.5% 0.06% +0.00
XOM Exxon Mobil Corp. Add +5.7% 0.05% −0.00
WFC Wells Fargo & Co. Add +0.0% 0.06% −0.00
INTC Intel Corp. Add +46.1% 0.08% −0.00
OMC Omnicom Group Add +4.6% 0.04% −0.00
MMM 3M Co. Add +0.1% 0.04% −0.00
RPG Invesco S&P 500 Pure Growth Add +0.2% 0.11% −0.00
SYK Stryker Corp. Add +0.1% 0.06% −0.01
IWR iShares Russell Mid-Cap ETF Add +1.3% 0.08% −0.01
CSCO Cisco Systems Inc. Add +1.6% 0.09% −0.01
DIS The Walt Disney Co. Add +5.9% 0.05% −0.01
IVLU iShares MSCI International V Add +0.2% 0.19% −0.02
CAT Caterpillar Inc. Add +0.1% 0.11% −0.02
BSV Vanguard Short-Term Bond ETF Add +4.1% 0.97% −0.02
VO Vngrd Mrngstr MD-Cap ETF-Usd Add +1.9% 0.30% −0.02
VEA Vanguard Ftse Developed ETF Add +1.5% 0.42% −0.03
DE Deere & Co. Add +0.1% 0.17% −0.03
EAGG iShares ESG Aware US Aggrega Add +4.2% 1.46% −0.04
IJH iShares Core S&P Midcap ETF Add +3.0% 1.26% −0.09
EFV iShares MSCI Eafe Value ETF Add +3.7% 3.88% −0.19

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 203$809.5MIVV, VUG, VTV, IUSB, AAPL
Q1 2026 181$713.2MIVV, IUSB, VTV, VUG, AAPL
Q4 2025 173$722.6MIVV, VUG, IUSB, AAPL, VTV
Q3 2025 153$650.9MIVV, VUG, IUSB, VTV, AAPL
Q2 2025 159$581.4MIVV, IUSB, VUG, VTV, AAPL
Q1 2025 154$504.4MIUSB, IVV, VUG, VTV, AAPL
Q4 2024 150$531.6MVUG, IVV, IUSB, AAPL, VTV
Q3 2024 151$516.3MVUG, IVV, IUSB, AAPL, VTV
Q2 2024 145$476.2MVUG, IVV, IUSB, AAPL, VTV
Q1 2024 150$448.7MVUG, IVV, IUSB, AAPL, VTV