Affinity Capital Advisors, LLC
In its 13F for Q2 2025 (holdings as of June 30, 2025, filed July 9, 2025), Affinity Capital Advisors, LLC reported 159 stock positions worth $581.4 million. Its top holding was iShares Core S&P 500 ETF (IVV) at 9.8% of the portfolio, followed by Ishr CR Unvrse Usd BD ETF-Ui (IUSB, 9.6%) and Vanguard Mrngstar GR ETF-Sui (VUG, 9.6%). Compared with Q1 2025, it opened 10 new positions, sold out of 5, added to 46 and reduced 67. The biggest buy was iShares California Muni Bond (CMF, shares +66%) and the biggest sale Apple (AAPL, shares −6%).
- Most Recent 13F
- Q2 2026
- Location
- BERKELEY, CA
- CIK
- 0001810023
- Portfolio Value
- $581.4M (Q2 2025)
- SEC Filing
- 0001085146-25-003684 ↗ filed Jul 9, 2025
Holdings Value
Holdings 159 stocks · $581.4M
| IVV iShares Core S&P 500 ETF | 9.78% | 91,550 | $56.8M | Add +1.1% |
| IUSB Ishr CR Unvrse Usd BD ETF-Ui | 9.56% | 1,202,066 | $55.6M | Add +5.2% |
| VUG Vanguard Mrngstar GR ETF-Sui | 9.55% | 126,664 | $55.5M | Reduce -0.5% |
| VTV Vanguard Mrngstr Val ETF-Aui | 8.03% | 264,247 | $46.7M | Add +2.2% |
| AAPL Apple Inc. | 5.45% | 154,453 | $31.7M | Reduce -6.5% |
| EFV iShares MSCI Eafe Value ETF | 3.94% | 361,243 | $22.9M | Add +3.6% |
| ESGU iShares ESG Aware MSCI USA | 3.53% | 151,619 | $20.5M | Reduce -0.6% |
| XLK SS Technology Select Sector | 2.57% | 59,100 | $15.0M | Reduce -1.0% |
| EFG iShares MSCI Eafe Growth ETF | 2.46% | 127,743 | $14.3M | Add +0.2% |
| CMF iShares California Muni Bond | 2.36% | 246,258 | $13.7M | Add +66.0% |
| OEF iShares S&P 100 ETF | 2.32% | 44,241 | $13.5M | Add +7.2% |
| TLH iShares 10-20 Year Treasury | 1.89% | 108,387 | $11.0M | Add +10.9% |
| SPYG SS SPDR P S&P 500 Growth ETF | 1.80% | 109,489 | $10.4M | Add +11.7% |
| IEMG iShares Core MSCI Emerging | 1.75% | 169,451 | $10.2M | Add +5.6% |
| SCHZ Schwab US Aggregate Bond ETF | 1.59% | 397,275 | $9.2M | Reduce -1.6% |
| EAGG iShares ESG Aware US Aggrega | 1.57% | 192,527 | $9.2M | Add +2.0% |
| EMXC iShares MSCI Emr MRK Ex Chna | 1.54% | 142,182 | $9.0M | Reduce -0.8% |
| SCHG Schwab US Large-Cap Growth | 1.53% | 304,835 | $8.9M | Reduce -2.7% |
| IJH iShares Core S&P Midcap ETF | 1.37% | 128,875 | $8.0M | Reduce -0.4% |
| IEFA iShares Core MSCI Eafe ETF | 1.35% | 93,935 | $7.8M | Reduce -1.1% |
| MSFT Microsoft Corp. | 0.92% | 10,726 | $5.3M | Reduce -0.8% |
| META Meta Platforms Inc. Class A | 0.92% | 7,228 | $5.3M | Add +21.9% |
| VOO Vanguard S&P 500 ETF | 0.91% | 9,297 | $5.3M | Add +66.3% |
| DBEF Xtrackers MSCI Eafe Hedged E | 0.89% | 118,472 | $5.2M | Add +2.5% |
| IWF iShares Russell 1000 Growth | 0.88% | 12,083 | $5.1M | No change |
| SCHV Schwab US Large-Cap Value | 0.71% | 149,847 | $4.1M | Reduce -1.2% |
| QQQ Invesco QQQ Trust Series 1 | 0.67% | 7,028 | $3.9M | Add +11.1% |
| LLY Eli Lilly & Co. | 0.65% | 4,849 | $3.8M | Reduce -10.8% |
| U Unity Software Inc. | 0.57% | 136,786 | $3.3M | No change |
| IWD iShares Russell 1000 Value E | 0.56% | 16,769 | $3.3M | Reduce -0.6% |
| ESGV Vanguard ESG US Stock ETF | 0.53% | 28,183 | $3.1M | Reduce -2.3% |
| MCD McDonald's Corp. | 0.49% | 9,726 | $2.8M | Reduce -0.5% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.48% | 4,549 | $2.8M | Add +2.4% |
| BSV Vanguard Short-Term Bond ETF | 0.46% | 34,091 | $2.7M | Reduce -7.7% |
| SCHM Schwab US Mid Cap ETF | 0.43% | 89,537 | $2.5M | Reduce -1.9% |
| GOOG Alphabet Inc. Class C | 0.42% | 13,744 | $2.4M | Add +11.2% |
| AMZN Amazon.com Inc. | 0.42% | 11,048 | $2.4M | Reduce -2.2% |
| NFLX Netflix Inc. | 0.41% | 1,769 | $2.4M | No change |
| TSLA Tesla Inc. | 0.40% | 7,306 | $2.3M | Add +5.7% |
| XOM Exxon Mobil Corp. | 0.39% | 20,966 | $2.3M | Reduce -3.2% |
| SPSM SS SPDR P S&P 600 Small Cap | 0.37% | 50,696 | $2.2M | Reduce -6.1% |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 0.35% | 7,182 | $2.0M | Add +16.4% |
| SCHF Schwab Intl Equity ETF | 0.33% | 87,863 | $1.9M | Reduce -0.6% |
| IJR iShares Core S&P Small-Cap E | 0.33% | 17,714 | $1.9M | Reduce -3.8% |
| SPYV SS SPDR P S&P 500 Value ETF | 0.32% | 36,093 | $1.9M | Add +174.4% |
| VB Vanguard Most SM-Cap ETF-Usd | 0.32% | 7,943 | $1.9M | Reduce -1.1% |
| VGT Vanguard Info Tech ETF | 0.30% | 2,630 | $1.7M | Add +33.8% |
| IEV iShares Europe ETF | 0.30% | 27,381 | $1.7M | Reduce -2.4% |
| VEA Vanguard Ftse Developed ETF | 0.28% | 28,803 | $1.6M | Reduce -0.5% |
| MA Mastercard Inc. Class A | 0.28% | 2,920 | $1.6M | Add +0.1% |
| AME Ametek Inc. | 0.28% | 8,844 | $1.6M | No change |
| SUSC iShares ESG Aware Usd Corpor | 0.26% | 64,119 | $1.5M | Reduce -8.9% |
| SGOV iShares 0-3 Month Treasury B | 0.25% | 14,655 | $1.5M | New |
| IWS iShares Russell Mid-Cap Valu | 0.25% | 11,066 | $1.5M | No change |
| RPG Invesco S&P 500 Pure Growth | 0.25% | 31,521 | $1.4M | Add +79.4% |
| IWO iShares Russell 2000 Growth | 0.25% | 4,993 | $1.4M | No change |
| V Visa Inc. Class A | 0.22% | 3,675 | $1.3M | No change |
| NVDA Nvidia Corp. | 0.22% | 8,202 | $1.3M | Reduce -5.9% |
| TLT iShares 20+ Year Treasury BD | 0.22% | 14,395 | $1.3M | Reduce -33.3% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.22% | 2,580 | $1.3M | No change |
| PWZ Invesco California Amt-Free | 0.21% | 53,170 | $1.2M | Reduce -72.0% |
| JPM JPMorgan Chase & Co. | 0.21% | 4,246 | $1.2M | Reduce -1.0% |
| SNPS Synopsys Inc. | 0.21% | 2,400 | $1.2M | Reduce -24.4% |
| SUSL iShares ESG MSCI USA Leaders | 0.20% | 10,581 | $1.1M | Reduce -2.7% |
| PG The Procter & Gamble Co. | 0.19% | 7,048 | $1.1M | Reduce -0.0% |
| DE Deere & Co. | 0.19% | 2,127 | $1.1M | Add +0.1% |
| GOOGL Alphabet Inc. Class A | 0.18% | 5,913 | $1.0M | Reduce -0.3% |
| IVLU iShares MSCI International V | 0.17% | 30,906 | $1.0M | Reduce -1.1% |
| SPYX SS SPDR S&P 500 Foss FL ETF | 0.17% | 19,830 | $1.0M | Reduce -1.0% |
| STX Seagate Technology Holdings | 0.16% | 6,620 | $955K | No change |
| DFAC Dimensional US Core Equity 2 | 0.16% | 25,646 | $919K | No change |
| IWN iShares Russell 2000 Value E | 0.16% | 5,715 | $902K | Reduce -0.9% |
| ORCL Oracle Corp. | 0.15% | 4,053 | $886K | Add +94.3% |
| RY Royal Bank of Canada | 0.15% | 6,416 | $844K | No change |
| EMGF iShares Emerging Markets Equ | 0.14% | 15,531 | $809K | Reduce -4.8% |
| IWV iShares Russell 3000 ETF | 0.14% | 2,262 | $794K | Reduce -12.7% |
| HD Home Depot Inc. | 0.14% | 2,153 | $789K | Reduce -19.8% |
| CDNS Cadence Design SYS Inc. | 0.14% | 2,550 | $786K | No change |
| TD Toronto-Dominion Bank | 0.13% | 10,590 | $778K | No change |
| CRM Salesforce Inc. | 0.13% | 2,762 | $753K | Add +230.4% |
| COST Costco Wholesale Corp. | 0.13% | 743 | $735K | Add +15.9% |
| IVW iShares S&P 500 Growth ETF | 0.12% | 6,321 | $696K | Reduce -28.9% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.11% | 2,232 | $658K | Add +10.1% |
| ABBV Abbvie Inc. | 0.11% | 3,433 | $637K | Add +0.3% |
| CNI Canadian Natl Railway Co. | 0.11% | 6,000 | $624K | No change |
| IWR iShares Russell Mid-Cap ETF | 0.11% | 6,688 | $615K | Add +53.5% |
| LIF LIFE360 Inc. | 0.11% | 9,393 | $613K | No change |
| PLTR Palantir Technologies Inc. Class A | 0.10% | 4,458 | $608K | Add +1.5% |
| CM Can Imperial BK of Commerce filed as CANADIAN IMPERIAL BK COMM | 0.10% | 8,503 | $602K | No change |
| CAT Caterpillar Inc. | 0.10% | 1,540 | $598K | Add +0.3% |
| CSCO Cisco Systems Inc. | 0.10% | 8,394 | $582K | No change |
| ESGD iShares Trust iShares ESG Aw | 0.10% | 6,233 | $556K | Add +2.1% |
| CP Canadian Pacific Kansas City | 0.09% | 6,935 | $550K | No change |
| ICF iShares Select U.S. REIT ETF | 0.09% | 8,924 | $546K | Reduce -5.7% |
| VIGI Vanguard Int Div App Indx FD | 0.09% | 5,877 | $530K | Reduce -8.4% |
| ESML iShares ESG Aware MSCI USA S | 0.09% | 12,555 | $519K | Reduce -1.5% |
| KLAC KLA Corp. | 0.09% | 567 | $508K | Reduce -13.4% |
| VOOV Vanguard S&P 500 Value ETF | 0.09% | 2,648 | $500K | No change |
| WMT Walmart Inc. | 0.09% | 5,066 | $495K | Add +6.3% |
| VBIL Vanguard 0-3M T-Bill ETF | 0.08% | 6,335 | $479K | New |
Portfolio Sells Q1 2025 → Q2 2025
| AAPL Apple Inc. | Reduce -6.5% | 5.45% | −1.04 |
| PWZ Invesco California Amt-Free | Reduce -72.0% | 0.21% | −0.65 |
| SCHZ Schwab US Aggregate Bond ETF | Reduce -1.6% | 1.59% | −0.23 |
| TLT iShares 20+ Year Treasury BD | Reduce -33.3% | 0.22% | −0.15 |
| LLY Eli Lilly & Co. | Reduce -10.8% | 0.65% | −0.14 |
| MCD McDonald's Corp. | Reduce -0.5% | 0.49% | −0.11 |
| BSV Vanguard Short-Term Bond ETF | Reduce -7.7% | 0.46% | −0.11 |
| XLE SS Energy Select Sector | Reduce -53.8% | 0.06% | −0.08 |
| UNH Unitedhealth Group Inc. | Sold out | 0.00% | −0.07 |
| KO The Coca-Cola Co. | Reduce -44.0% | 0.06% | −0.06 |
| CVX Chevron Corp. | Reduce -40.2% | 0.07% | −0.06 |
| SUSC iShares ESG Aware Usd Corpor | Reduce -8.9% | 0.26% | −0.06 |
| CL Colgate-Palmolive Co. | Sold out | 0.00% | −0.05 |
| XOM Exxon Mobil Corp. | Reduce -3.2% | 0.39% | −0.05 |
| SNPS Synopsys Inc. | Reduce -24.4% | 0.21% | −0.05 |
| HD Home Depot Inc. | Reduce -19.8% | 0.14% | −0.05 |
| CBT Cabot Corp. | Sold out | 0.00% | −0.05 |
| XLV SS Health Care Select Sector | Sold out | 0.00% | −0.05 |
| MUB iShares National Muni Bond E | Sold out | 0.00% | −0.04 |
| PG The Procter & Gamble Co. | Reduce -0.0% | 0.19% | −0.04 |
| IVW iShares S&P 500 Growth ETF | Reduce -28.9% | 0.12% | −0.04 |
| SCHV Schwab US Large-Cap Value | Reduce -1.2% | 0.71% | −0.03 |
| IEFA iShares Core MSCI Eafe ETF | Reduce -1.1% | 1.35% | −0.03 |
| IWD iShares Russell 1000 Value E | Reduce -0.6% | 0.56% | −0.03 |
| EMB iShares JP Morgan Usd Emergi | Reduce -34.2% | 0.04% | −0.03 |
| SPSM SS SPDR P S&P 600 Small Cap | Reduce -6.1% | 0.37% | −0.03 |
| JNJ Johnson & Johnson | Reduce -16.9% | 0.06% | −0.02 |
| IJH iShares Core S&P Midcap ETF | Reduce -0.4% | 1.37% | −0.02 |
| ISTB iShares Core 1-5 Year Usd Bo | Reduce -21.4% | 0.04% | −0.02 |
| IWV iShares Russell 3000 ETF | Reduce -12.7% | 0.14% | −0.02 |
| WFC Wells Fargo & Co. | Reduce -36.5% | 0.04% | −0.02 |
| IEV iShares Europe ETF | Reduce -2.4% | 0.30% | −0.02 |
| IJR iShares Core S&P Small-Cap E | Reduce -3.8% | 0.33% | −0.02 |
| SCHW Schwab (charles) Corp. | Reduce -20.1% | 0.07% | −0.01 |
| VCSH Vanguard S/T Corp. Bond ETF | Reduce -5.9% | 0.07% | −0.01 |
| ICF iShares Select U.S. REIT ETF | Reduce -5.7% | 0.09% | −0.01 |
| VNQ Vanguard Real Estate ETF | Reduce -8.4% | 0.07% | −0.01 |
| AGG iShares Core U.S. Aggregate | Reduce -8.6% | 0.05% | −0.01 |
| VIGI Vanguard Int Div App Indx FD | Reduce -8.4% | 0.09% | −0.01 |
| VWOB Vanguard Emerg MKTS Gov BND | Reduce -10.5% | 0.05% | −0.01 |
| PEP Pepsico Inc. | Reduce -0.1% | 0.04% | −0.01 |
| AMGN Amgen Inc. | Reduce -3.7% | 0.04% | −0.01 |
| SCHM Schwab US Mid Cap ETF | Reduce -1.9% | 0.43% | −0.01 |
| MRK Merck & Co. Inc. | Reduce -0.3% | 0.05% | −0.01 |
| BNDX Vanguard Total Intl Bond ETF | Reduce -6.4% | 0.04% | −0.01 |
| GOOGL Alphabet Inc. Class A | Reduce -0.3% | 0.18% | −0.01 |
| EMGF iShares Emerging Markets Equ | Reduce -4.8% | 0.14% | −0.01 |
| ESGV Vanguard ESG US Stock ETF | Reduce -2.3% | 0.53% | −0.00 |
| VB Vanguard Most SM-Cap ETF-Usd | Reduce -1.1% | 0.32% | −0.00 |
| IVLU iShares MSCI International V | Reduce -1.1% | 0.17% | −0.00 |
Portfolio Buys Q1 2025 → Q2 2025
| CMF iShares California Muni Bond | Add +66.0% | 2.36% | +0.75 |
| VOO Vanguard S&P 500 ETF | Add +66.3% | 0.91% | +0.36 |
| META Meta Platforms Inc. Class A | Add +21.9% | 0.92% | +0.28 |
| SPYG SS SPDR P S&P 500 Growth ETF | Add +11.7% | 1.80% | +0.27 |
| SGOV iShares 0-3 Month Treasury B | New | 0.25% | +0.25 |
| SPYV SS SPDR P S&P 500 Value ETF | Add +174.4% | 0.32% | +0.20 |
| OEF iShares S&P 100 ETF | Add +7.2% | 2.32% | +0.19 |
| IVV iShares Core S&P 500 ETF | Add +1.1% | 9.78% | +0.14 |
| RPG Invesco S&P 500 Pure Growth | Add +79.4% | 0.25% | +0.12 |
| IEMG iShares Core MSCI Emerging | Add +5.6% | 1.75% | +0.11 |
| ORCL Oracle Corp. | Add +94.3% | 0.15% | +0.10 |
| VGT Vanguard Info Tech ETF | Add +33.8% | 0.30% | +0.10 |
| QQQ Invesco QQQ Trust Series 1 | Add +11.1% | 0.67% | +0.10 |
| CRM Salesforce Inc. | Add +230.4% | 0.13% | +0.09 |
| VBIL Vanguard 0-3M T-Bill ETF | New | 0.08% | +0.08 |
| TSLA Tesla Inc. | Add +5.7% | 0.40% | +0.05 |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | Add +16.4% | 0.35% | +0.05 |
| LRCX Lam Research Corp. | New | 0.04% | +0.04 |
| SCHX Schwab US Large-Cap ETF | New | 0.04% | +0.04 |
| DFAX Dimensional World Ex US Core | New | 0.04% | +0.04 |
| BTI British American Tob-SP ADR | New | 0.04% | +0.04 |
| PM Philip Morris International | New | 0.04% | +0.04 |
| IWR iShares Russell Mid-Cap ETF | Add +53.5% | 0.11% | +0.04 |
| TXN Texas Instruments Inc. | New | 0.04% | +0.04 |
| GLD SPDR Gold Shares | New | 0.04% | +0.04 |
| AXP American Express Co. | New | 0.03% | +0.03 |
| EFV iShares MSCI Eafe Value ETF | Add +3.6% | 3.94% | +0.03 |
| GOOG Alphabet Inc. Class C | Add +11.2% | 0.42% | +0.03 |
| PLTR Palantir Technologies Inc. Class A | Add +1.5% | 0.10% | +0.03 |
| VWO Vanguard Ftse Emerging Marke | Add +34.1% | 0.08% | +0.02 |
| IBM Intl Business Machines Corp. | Add +10.1% | 0.11% | +0.02 |
| CAT Caterpillar Inc. | Add +0.3% | 0.10% | +0.01 |
| SPY SS SPDR S&P 500 ETF Trust-US | Add +2.4% | 0.48% | +0.01 |
| BAC Bank of America Corp. | Add +4.2% | 0.08% | +0.01 |
| HEFA Isha Curr Hedged MSCI Eafe | Add +21.8% | 0.06% | +0.01 |
| BA The Boeing Co. | Add +0.6% | 0.06% | +0.01 |
| COST Costco Wholesale Corp. | Add +15.9% | 0.13% | +0.00 |
| INTC Intel Corp. | Add +5.6% | 0.05% | +0.00 |
| ESGD iShares Trust iShares ESG Aw | Add +2.1% | 0.10% | 0.00 |
| SYK Stryker Corp. | Add +0.1% | 0.05% | −0.00 |
| ADBE Adobe Inc. | Add +0.8% | 0.06% | −0.00 |
| WMT Walmart Inc. | Add +6.3% | 0.09% | −0.00 |
| T AT&T Inc. | Add +0.0% | 0.04% | −0.00 |
| IWX iShares Russell Top 200 Valu | Add +0.5% | 0.07% | −0.00 |
| EFG iShares MSCI Eafe Growth ETF | Add +0.2% | 2.46% | −0.00 |
| SUSB iShares ESG Aware 1-5 Year U | Add +0.1% | 0.05% | −0.01 |
| STIP iShares 0-5 Year Tips Bond E | Add +1.6% | 0.05% | −0.01 |
| DE Deere & Co. | Add +0.1% | 0.19% | −0.01 |
| MO Altria Group Inc. | Add +1.7% | 0.08% | −0.01 |
| ABBV Abbvie Inc. | Add +0.3% | 0.11% | −0.01 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 203 | $809.5M | IVV, VUG, VTV, IUSB, AAPL |
| Q1 2026 | 181 | $713.2M | IVV, IUSB, VTV, VUG, AAPL |
| Q4 2025 | 173 | $722.6M | IVV, VUG, IUSB, AAPL, VTV |
| Q3 2025 | 153 | $650.9M | IVV, VUG, IUSB, VTV, AAPL |
| Q2 2025 | 159 | $581.4M | IVV, IUSB, VUG, VTV, AAPL |
| Q1 2025 | 154 | $504.4M | IUSB, IVV, VUG, VTV, AAPL |
| Q4 2024 | 150 | $531.6M | VUG, IVV, IUSB, AAPL, VTV |
| Q3 2024 | 151 | $516.3M | VUG, IVV, IUSB, AAPL, VTV |
| Q2 2024 | 145 | $476.2M | VUG, IVV, IUSB, AAPL, VTV |
| Q1 2024 | 150 | $448.7M | VUG, IVV, IUSB, AAPL, VTV |