Affinity Capital Advisors, LLC
In its 13F for Q1 2025 (holdings as of March 31, 2025, filed April 17, 2025), Affinity Capital Advisors, LLC reported 154 stock positions worth $504.4 million. Its top holding was Ishr CR Unvrse Usd BD ETF-Ui (IUSB) at 10.2% of the portfolio, followed by iShares Core S&P 500 ETF (IVV, 9.6%) and Vanguard Mrngstar GR ETF-Sui (VUG, 9.1%). Compared with Q4 2024, it opened 10 new positions, sold out of 6, added to 67 and reduced 52. The biggest buy was Vanguard Mrngstr Val ETF-Aui (VTV, shares +23%) and the biggest sale iShares MSCI Emr MRK Ex Chna (EMXC, shares −52%).
- Most Recent 13F
- Q2 2026
- Location
- BERKELEY, CA
- CIK
- 0001810023
- Portfolio Value
- $504.4M (Q1 2025)
- SEC Filing
- 0001085146-25-002129 ↗ filed Apr 17, 2025
Holdings Value
Holdings 154 stocks · $504.4M
| IUSB Ishr CR Unvrse Usd BD ETF-Ui | 10.22% | 1,142,537 | $51.6M | Add +7.0% |
| IVV iShares Core S&P 500 ETF | 9.64% | 90,554 | $48.6M | Add +1.1% |
| VUG Vanguard Mrngstar GR ETF-Sui | 9.09% | 127,304 | $45.9M | Reduce -6.2% |
| VTV Vanguard Mrngstr Val ETF-Aui | 8.29% | 258,557 | $41.8M | Add +23.4% |
| AAPL Apple Inc. | 6.49% | 165,160 | $32.7M | Add +4.8% |
| EFV iShares MSCI Eafe Value ETF | 3.91% | 348,737 | $19.7M | Add +10.2% |
| ESGU iShares ESG Aware MSCI USA | 3.51% | 152,476 | $17.7M | Add +0.8% |
| EFG iShares MSCI Eafe Growth ETF | 2.46% | 127,541 | $12.4M | Reduce -18.2% |
| XLK SS Technology Select Sector | 2.35% | 59,693 | $11.8M | Add +1.1% |
| OEF iShares S&P 100 ETF | 2.13% | 41,283 | $10.7M | Add +15.2% |
| TLH iShares 10-20 Year Treasury | 1.93% | 97,745 | $9.7M | Add +16.1% |
| SCHZ Schwab US Aggregate Bond ETF | 1.82% | 403,861 | $9.2M | Add +45.1% |
| EAGG iShares ESG Aware US Aggrega | 1.74% | 188,687 | $8.8M | Add +2.8% |
| IEMG iShares Core MSCI Emerging | 1.64% | 160,490 | $8.3M | Add +184.7% |
| CMF iShares California Muni Bond | 1.61% | 148,325 | $8.1M | Add +17.1% |
| EMXC iShares MSCI Emr MRK Ex Chna | 1.53% | 143,311 | $7.7M | Reduce -52.5% |
| SPYG SS SPDR P S&P 500 Growth ETF | 1.52% | 98,060 | $7.7M | Add +24.9% |
| SCHG Schwab US Large-Cap Growth | 1.51% | 313,356 | $7.6M | Reduce -4.6% |
| IJH iShares Core S&P Midcap ETF | 1.40% | 129,427 | $7.0M | Add +7.3% |
| IEFA iShares Core MSCI Eafe ETF | 1.38% | 95,013 | $7.0M | Reduce -1.9% |
| DBEF Xtrackers MSCI Eafe Hedged E | 0.92% | 115,623 | $4.6M | Add +15.0% |
| PWZ Invesco California Amt-Free | 0.86% | 189,807 | $4.3M | Reduce -9.5% |
| IWF iShares Russell 1000 Growth | 0.84% | 12,083 | $4.2M | Reduce -0.2% |
| MSFT Microsoft Corp. | 0.83% | 10,808 | $4.2M | Add +2.5% |
| LLY Eli Lilly & Co. | 0.79% | 5,433 | $4.0M | Reduce -1.4% |
| SCHV Schwab US Large-Cap Value | 0.75% | 151,682 | $3.8M | Reduce -0.9% |
| META Meta Platforms Inc. Class A | 0.64% | 5,928 | $3.2M | Add +0.5% |
| MCD McDonald's Corp. | 0.60% | 9,771 | $3.0M | Add +0.6% |
| IWD iShares Russell 1000 Value E | 0.59% | 16,877 | $3.0M | Reduce -0.2% |
| QQQ Invesco QQQ Trust Series 1 | 0.57% | 6,327 | $2.9M | Add +18.6% |
| BSV Vanguard Short-Term Bond ETF | 0.57% | 36,946 | $2.9M | Reduce -46.5% |
| VOO Vanguard S&P 500 ETF | 0.54% | 5,590 | $2.7M | Add +164.2% |
| ESGV Vanguard ESG US Stock ETF | 0.54% | 28,854 | $2.7M | Reduce -43.1% |
| U Unity Software Inc. | 0.52% | 136,786 | $2.6M | Reduce -10.8% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.47% | 4,442 | $2.4M | Add +0.5% |
| XOM Exxon Mobil Corp. | 0.44% | 21,668 | $2.2M | Add +885.4% |
| SCHM Schwab US Mid Cap ETF | 0.44% | 91,263 | $2.2M | Reduce -4.6% |
| AMZN Amazon.com Inc. | 0.41% | 11,299 | $2.1M | Add +3.7% |
| SPSM SS SPDR P S&P 600 Small Cap | 0.40% | 53,986 | $2.0M | Reduce -4.8% |
| GOOG Alphabet Inc. Class C | 0.39% | 12,355 | $2.0M | Reduce -9.6% |
| TLT iShares 20+ Year Treasury BD | 0.37% | 21,577 | $1.9M | Add +53.7% |
| IJR iShares Core S&P Small-Cap E | 0.35% | 18,418 | $1.8M | Reduce -1.9% |
| TSLA Tesla Inc. | 0.35% | 6,913 | $1.7M | Add +6.1% |
| SCHF Schwab Intl Equity ETF | 0.34% | 88,403 | $1.7M | Reduce -3.0% |
| VB Vanguard Most SM-Cap ETF-Usd | 0.33% | 8,030 | $1.7M | Reduce -8.9% |
| NFLX Netflix Inc. | 0.32% | 1,769 | $1.6M | Reduce -0.1% |
| IEV iShares Europe ETF | 0.31% | 28,057 | $1.6M | Add +6.8% |
| SUSC iShares ESG Aware Usd Corpor | 0.31% | 70,407 | $1.6M | Add +56.5% |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 0.30% | 6,168 | $1.5M | Add +12.4% |
| MA Mastercard Inc. Class A | 0.29% | 2,918 | $1.5M | Add +1.6% |
| VEA Vanguard Ftse Developed ETF | 0.28% | 28,944 | $1.4M | Reduce -15.3% |
| AME Ametek Inc. | 0.28% | 8,844 | $1.4M | Add +0.0% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.27% | 2,580 | $1.4M | Add +0.2% |
| SNPS Synopsys Inc. | 0.27% | 3,175 | $1.3M | Add +2.1% |
| IWS iShares Russell Mid-Cap Valu | 0.26% | 11,066 | $1.3M | Reduce -4.9% |
| V Visa Inc. Class A | 0.24% | 3,675 | $1.2M | Add +0.1% |
| IWO iShares Russell 2000 Growth | 0.24% | 4,993 | $1.2M | No change |
| PG The Procter & Gamble Co. | 0.23% | 7,049 | $1.2M | Add +0.2% |
| VGT Vanguard Info Tech ETF | 0.20% | 1,965 | $1.0M | Add +50.7% |
| JPM JPMorgan Chase & Co. | 0.20% | 4,288 | $1.0M | Add +6.0% |
| SUSL iShares ESG MSCI USA Leaders | 0.20% | 10,870 | $1.0M | Add +53.3% |
| DE Deere & Co. | 0.19% | 2,125 | $976K | Reduce -2.6% |
| NVDA Nvidia Corp. | 0.19% | 8,719 | $967K | Add +19.6% |
| HD Home Depot Inc. | 0.19% | 2,683 | $950K | Reduce -5.0% |
| GOOGL Alphabet Inc. Class A | 0.18% | 5,929 | $932K | Add +38.4% |
| IVLU iShares MSCI International V | 0.18% | 31,241 | $899K | Reduce -25.9% |
| SPYX SS SPDR S&P 500 Foss FL ETF | 0.17% | 20,034 | $879K | Reduce -0.1% |
| IVW iShares S&P 500 Growth ETF | 0.16% | 8,888 | $803K | Add +40.6% |
| DFAC Dimensional US Core Equity 2 | 0.16% | 25,646 | $798K | No change |
| IWN iShares Russell 2000 Value E | 0.16% | 5,770 | $793K | Reduce -25.0% |
| IWV iShares Russell 3000 ETF | 0.16% | 2,591 | $784K | Reduce -1.0% |
| XLE SS Energy Select Sector | 0.15% | 9,290 | $733K | Reduce -82.9% |
| EMGF iShares Emerging Markets Equ | 0.14% | 16,319 | $729K | Add +18.4% |
| RY Royal Bank of Canada | 0.14% | 6,416 | $727K | No change |
| CDNS Cadence Design SYS Inc. | 0.13% | 2,550 | $662K | Add +0.0% |
| CVX Chevron Corp. | 0.13% | 4,799 | $651K | Add +23.2% |
| RPG Invesco S&P 500 Pure Growth | 0.13% | 17,573 | $645K | Reduce -2.9% |
| SPYV SS SPDR P S&P 500 Value ETF | 0.12% | 13,152 | $629K | New |
| TD Toronto-Dominion Bank | 0.12% | 10,590 | $618K | No change |
| COST Costco Wholesale Corp. | 0.12% | 641 | $618K | Add +7.2% |
| ABBV Abbvie Inc. | 0.12% | 3,423 | $599K | Add +0.1% |
| CNI Canadian Natl Railway Co. | 0.12% | 6,000 | $599K | No change |
| KO The Coca-Cola Co. | 0.12% | 8,227 | $588K | Reduce -2.2% |
| ICF iShares Select U.S. REIT ETF | 0.11% | 9,467 | $543K | No change |
| VIGI Vanguard Int Div App Indx FD | 0.10% | 6,413 | $516K | Reduce -16.4% |
| CP Canadian Pacific Kansas City | 0.10% | 6,935 | $510K | No change |
| CM Can Imperial BK of Commerce filed as CANADIAN IMPERIAL BK COMM | 0.10% | 8,503 | $486K | No change |
| ESGD iShares Trust iShares ESG Aw | 0.10% | 6,103 | $482K | Reduce -51.6% |
| CSCO Cisco Systems Inc. | 0.10% | 8,394 | $481K | Add +0.0% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.09% | 2,028 | $478K | Reduce -1.4% |
| BURL Burlington Stores Inc. | 0.09% | 1,965 | $474K | No change |
| STX Seagate Technology Holdings | 0.09% | 6,620 | $464K | No change |
| VOOV Vanguard S&P 500 Value ETF | 0.09% | 2,648 | $456K | No change |
| ESML iShares ESG Aware MSCI USA S | 0.09% | 12,750 | $452K | Reduce -27.8% |
| CAT Caterpillar Inc. | 0.09% | 1,536 | $451K | Add +0.3% |
| WMT Walmart Inc. | 0.09% | 4,765 | $442K | Reduce -8.1% |
| KLAC KLA Corp. | 0.09% | 655 | $439K | No change |
| MO Altria Group Inc. | 0.09% | 7,713 | $437K | Add +20.9% |
| VCSH Vanguard S/T Corp. Bond ETF | 0.08% | 5,397 | $421K | Reduce -9.9% |
| VNQ Vanguard Real Estate ETF | 0.08% | 4,851 | $406K | Reduce -12.5% |
Portfolio Sells Q4 2024 → Q1 2025
| EMXC iShares MSCI Emr MRK Ex Chna | Reduce -52.5% | 1.53% | −1.67 |
| VUG Vanguard Mrngstar GR ETF-Sui | Reduce -6.2% | 9.09% | −1.45 |
| XLE SS Energy Select Sector | Reduce -82.9% | 0.15% | −0.75 |
| ESGV Vanguard ESG US Stock ETF | Reduce -43.1% | 0.54% | −0.47 |
| BSV Vanguard Short-Term Bond ETF | Reduce -46.5% | 0.57% | −0.43 |
| EFG iShares MSCI Eafe Growth ETF | Reduce -18.2% | 2.46% | −0.41 |
| SCHG Schwab US Large-Cap Growth | Reduce -4.6% | 1.51% | −0.22 |
| U Unity Software Inc. | Reduce -10.8% | 0.52% | −0.14 |
| ICLN iShares Global Clean Energy | Sold out | 0.00% | −0.12 |
| GOOG Alphabet Inc. Class C | Reduce -9.6% | 0.39% | −0.12 |
| PWZ Invesco California Amt-Free | Reduce -9.5% | 0.86% | −0.11 |
| ESGE iShares Inc. iShares ESG Awar | Sold out | 0.00% | −0.09 |
| ESGD iShares Trust iShares ESG Aw | Reduce -51.6% | 0.10% | −0.09 |
| SPSM SS SPDR P S&P 600 Small Cap | Reduce -4.8% | 0.40% | −0.08 |
| IWF iShares Russell 1000 Growth | Reduce -0.2% | 0.84% | −0.08 |
| IWN iShares Russell 2000 Value E | Reduce -25.0% | 0.16% | −0.08 |
| VB Vanguard Most SM-Cap ETF-Usd | Reduce -8.9% | 0.33% | −0.07 |
| SCHM Schwab US Mid Cap ETF | Reduce -4.6% | 0.44% | −0.06 |
| IJR iShares Core S&P Small-Cap E | Reduce -1.9% | 0.35% | −0.06 |
| PBD Invesco Global Clean Energy | Sold out | 0.00% | −0.06 |
| ESML iShares ESG Aware MSCI USA S | Reduce -27.8% | 0.09% | −0.05 |
| ZD Ziff Davis Inc. | Sold out | 0.00% | −0.04 |
| CLX Clorox Company | Sold out | 0.00% | −0.04 |
| IVLU iShares MSCI International V | Reduce -25.9% | 0.18% | −0.04 |
| M Macy's Inc. | Sold out | 0.00% | −0.04 |
| VEA Vanguard Ftse Developed ETF | Reduce -15.3% | 0.28% | −0.03 |
| IWS iShares Russell Mid-Cap Valu | Reduce -4.9% | 0.26% | −0.03 |
| AGG iShares Core U.S. Aggregate | Reduce -30.4% | 0.06% | −0.02 |
| SUSB iShares ESG Aware 1-5 Year U | Reduce -33.4% | 0.05% | −0.02 |
| VWOB Vanguard Emerg MKTS Gov BND | Reduce -29.2% | 0.06% | −0.02 |
| HD Home Depot Inc. | Reduce -5.0% | 0.19% | −0.02 |
| RPG Invesco S&P 500 Pure Growth | Reduce -2.9% | 0.13% | −0.01 |
| MRK Merck & Co. Inc. | Reduce -1.3% | 0.06% | −0.01 |
| VIGI Vanguard Int Div App Indx FD | Reduce -16.4% | 0.10% | −0.01 |
| LLY Eli Lilly & Co. | Reduce -1.4% | 0.79% | −0.01 |
| EMB iShares JP Morgan Usd Emergi | Reduce -18.3% | 0.07% | −0.01 |
| VNQ Vanguard Real Estate ETF | Reduce -12.5% | 0.08% | −0.01 |
| IWV iShares Russell 3000 ETF | Reduce -1.0% | 0.16% | −0.01 |
| IWR iShares Russell Mid-Cap ETF | Reduce -5.6% | 0.07% | −0.01 |
| SPYX SS SPDR S&P 500 Foss FL ETF | Reduce -0.1% | 0.17% | −0.01 |
| SCHV Schwab US Large-Cap Value | Reduce -0.9% | 0.75% | −0.01 |
| INTC Intel Corp. | Reduce -12.9% | 0.05% | −0.01 |
| ISTB iShares Core 1-5 Year Usd Bo | Reduce -12.0% | 0.06% | −0.00 |
| VTI VG Morningstar TS MKT ETF-US | Reduce -3.4% | 0.05% | −0.00 |
| VCSH Vanguard S/T Corp. Bond ETF | Reduce -9.9% | 0.08% | −0.00 |
| IWD iShares Russell 1000 Value E | Reduce -0.2% | 0.59% | −0.00 |
| BNDX Vanguard Total Intl Bond ETF | Reduce -8.1% | 0.04% | −0.00 |
| WMT Walmart Inc. | Reduce -8.1% | 0.09% | −0.00 |
| XLV SS Health Care Select Sector | Reduce -3.9% | 0.05% | −0.00 |
| EEM iShares MSCI Emerging Market | Reduce -5.0% | 0.07% | −0.00 |
Portfolio Buys Q4 2024 → Q1 2025
| VTV Vanguard Mrngstr Val ETF-Aui | Add +23.4% | 8.29% | +1.59 |
| IUSB Ishr CR Unvrse Usd BD ETF-Ui | Add +7.0% | 10.22% | +1.19 |
| IEMG iShares Core MSCI Emerging | Add +184.7% | 1.64% | +1.09 |
| EFV iShares MSCI Eafe Value ETF | Add +10.2% | 3.91% | +0.76 |
| SCHZ Schwab US Aggregate Bond ETF | Add +45.1% | 1.82% | +0.64 |
| XOM Exxon Mobil Corp. | Add +885.4% | 0.44% | +0.40 |
| TLH iShares 10-20 Year Treasury | Add +16.1% | 1.93% | +0.37 |
| VOO Vanguard S&P 500 ETF | Add +164.2% | 0.54% | +0.33 |
| CMF iShares California Muni Bond | Add +17.1% | 1.61% | +0.25 |
| SPYG SS SPDR P S&P 500 Growth ETF | Add +24.9% | 1.52% | +0.21 |
| OEF iShares S&P 100 ETF | Add +15.2% | 2.13% | +0.18 |
| TLT iShares 20+ Year Treasury BD | Add +53.7% | 0.37% | +0.14 |
| EAGG iShares ESG Aware US Aggrega | Add +2.8% | 1.74% | +0.14 |
| DBEF Xtrackers MSCI Eafe Hedged E | Add +15.0% | 0.92% | +0.13 |
| SPYV SS SPDR P S&P 500 Value ETF | New | 0.12% | +0.12 |
| SUSC iShares ESG Aware Usd Corpor | Add +56.5% | 0.31% | +0.12 |
| VV Vngrd Mrgstr LRG-Cap ETF-Usd | New | 0.08% | +0.08 |
| PLTR Palantir Technologies Inc. Class A | New | 0.08% | +0.08 |
| MCD McDonald's Corp. | Add +0.6% | 0.60% | +0.07 |
| SUSL iShares ESG MSCI USA Leaders | Add +53.3% | 0.20% | +0.06 |
| STIP iShares 0-5 Year Tips Bond E | New | 0.06% | +0.06 |
| QQQ Invesco QQQ Trust Series 1 | Add +18.6% | 0.57% | +0.05 |
| IEV iShares Europe ETF | Add +6.8% | 0.31% | +0.05 |
| BRK.B Berkshire Hathaway Inc. Class B | Add +0.2% | 0.27% | +0.05 |
| HEFA Isha Curr Hedged MSCI Eafe | New | 0.05% | +0.05 |
| VGT Vanguard Info Tech ETF | Add +50.7% | 0.20% | +0.05 |
| CHD Church & Dwight Co. Inc. | New | 0.05% | +0.05 |
| T AT&T Inc. | New | 0.05% | +0.05 |
| MUB iShares National Muni Bond E | New | 0.04% | +0.04 |
| ANET Arista Networks Inc. | New | 0.04% | +0.04 |
| IVW iShares S&P 500 Growth ETF | Add +40.6% | 0.16% | +0.04 |
| SCHW Schwab (charles) Corp. | Add +48.0% | 0.08% | +0.03 |
| V Visa Inc. Class A | Add +0.1% | 0.24% | +0.03 |
| GOOGL Alphabet Inc. Class A | Add +38.4% | 0.18% | +0.03 |
| EMGF iShares Emerging Markets Equ | Add +18.4% | 0.14% | +0.03 |
| MO Altria Group Inc. | Add +20.9% | 0.09% | +0.02 |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | Add +12.4% | 0.30% | +0.02 |
| IWX iShares Russell Top 200 Valu | Add +38.9% | 0.07% | +0.02 |
| UNH Unitedhealth Group Inc. | Add +17.4% | 0.07% | +0.02 |
| PG The Procter & Gamble Co. | Add +0.2% | 0.23% | +0.02 |
| CVX Chevron Corp. | Add +23.2% | 0.13% | +0.02 |
| COST Costco Wholesale Corp. | Add +7.2% | 0.12% | +0.02 |
| MA Mastercard Inc. Class A | Add +1.6% | 0.29% | +0.02 |
| JPM JPMorgan Chase & Co. | Add +6.0% | 0.20% | +0.02 |
| AMGN Amgen Inc. | Add +4.5% | 0.05% | +0.01 |
| CL Colgate-Palmolive Co. | Add +2.6% | 0.05% | +0.01 |
| MMM 3M Co. | Add +0.1% | 0.05% | +0.00 |
| AFL Aflac Inc. | Add +0.2% | 0.04% | +0.00 |
| ABBV Abbvie Inc. | Add +0.1% | 0.12% | +0.00 |
| CRM Salesforce Inc. | Add +30.8% | 0.04% | +0.00 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 203 | $809.5M | IVV, VUG, VTV, IUSB, AAPL |
| Q1 2026 | 181 | $713.2M | IVV, IUSB, VTV, VUG, AAPL |
| Q4 2025 | 173 | $722.6M | IVV, VUG, IUSB, AAPL, VTV |
| Q3 2025 | 153 | $650.9M | IVV, VUG, IUSB, VTV, AAPL |
| Q2 2025 | 159 | $581.4M | IVV, IUSB, VUG, VTV, AAPL |
| Q1 2025 | 154 | $504.4M | IUSB, IVV, VUG, VTV, AAPL |
| Q4 2024 | 150 | $531.6M | VUG, IVV, IUSB, AAPL, VTV |
| Q3 2024 | 151 | $516.3M | VUG, IVV, IUSB, AAPL, VTV |
| Q2 2024 | 145 | $476.2M | VUG, IVV, IUSB, AAPL, VTV |
| Q1 2024 | 150 | $448.7M | VUG, IVV, IUSB, AAPL, VTV |