Affinity Capital Advisors, LLC
In its 13F for Q4 2024 (holdings as of December 31, 2024, filed January 14, 2025), Affinity Capital Advisors, LLC reported 150 stock positions worth $531.6 million. Its top holding was Vanguard Mrngstar GR ETF-Sui (VUG) at 10.5% of the portfolio, followed by iShares Core S&P 500 ETF (IVV, 10.0%) and Ishr CR Unvrse Usd BD ETF-Ui (IUSB, 9.0%). Compared with Q3 2024, it opened 6 new positions, sold out of 7, added to 46 and reduced 60. The biggest buy was Vanguard Mrngstar GR ETF-Sui (VUG, shares +4%) and the biggest sale iShares MSCI Eafe Value ETF (EFV, shares −3%).
- Most Recent 13F
- Q2 2026
- Location
- BERKELEY, CA
- CIK
- 0001810023
- Portfolio Value
- $531.6M (Q4 2024)
- SEC Filing
- 0001085146-25-000176 ↗ filed Jan 14, 2025
Holdings Value
Holdings 150 stocks · $531.6M
| VUG Vanguard Mrngstar GR ETF-Sui | 10.54% | 135,688 | $56.0M | Add +4.2% |
| IVV iShares Core S&P 500 ETF | 9.97% | 89,593 | $53.0M | Add +7.0% |
| IUSB Ishr CR Unvrse Usd BD ETF-Ui | 9.03% | 1,067,397 | $48.0M | Add +7.4% |
| AAPL Apple Inc. | 7.18% | 157,515 | $38.2M | Reduce -2.5% |
| VTV Vanguard Mrngstr Val ETF-Aui | 6.70% | 209,499 | $35.6M | Add +1.8% |
| ESGU iShares ESG Aware MSCI USA | 3.68% | 151,284 | $19.6M | Reduce -0.1% |
| EMXC iShares MSCI Emr MRK Ex Chna | 3.20% | 301,661 | $17.0M | Add +10.1% |
| EFV iShares MSCI Eafe Value ETF | 3.15% | 316,344 | $16.8M | Reduce -3.1% |
| EFG iShares MSCI Eafe Growth ETF | 2.88% | 155,997 | $15.3M | Add +4.2% |
| XLK SS Technology Select Sector | 2.60% | 59,037 | $13.8M | Add +8.8% |
| OEF iShares S&P 100 ETF | 1.95% | 35,853 | $10.4M | Add +6.1% |
| SCHG Schwab US Large-Cap Growth | 1.74% | 328,357 | $9.2M | Reduce -0.7% |
| EAGG iShares ESG Aware US Aggrega | 1.60% | 183,624 | $8.5M | Add +3.8% |
| TLH iShares 10-20 Year Treasury | 1.56% | 84,215 | $8.3M | Add +10.2% |
| IJH iShares Core S&P Midcap ETF | 1.42% | 120,634 | $7.6M | Add +8.0% |
| CMF iShares California Muni Bond | 1.36% | 126,721 | $7.2M | Add +24.4% |
| SPYG SS SPDR P S&P 500 Growth ETF | 1.31% | 78,501 | $7.0M | Reduce -0.3% |
| IEFA iShares Core MSCI Eafe ETF | 1.29% | 96,822 | $6.9M | Reduce -2.2% |
| SCHZ Schwab US Aggregate Bond ETF | 1.18% | 278,233 | $6.3M | Add +35.0% |
| ESGV Vanguard ESG US Stock ETF | 1.00% | 50,705 | $5.3M | Reduce -9.9% |
| BSV Vanguard Short-Term Bond ETF | 1.00% | 69,104 | $5.3M | Add +7.3% |
| PWZ Invesco California Amt-Free | 0.97% | 209,682 | $5.2M | Reduce -6.3% |
| IWF iShares Russell 1000 Growth | 0.92% | 12,112 | $4.9M | Reduce -2.2% |
| XLE SS Energy Select Sector | 0.90% | 54,300 | $4.8M | Add +13.1% |
| MSFT Microsoft Corp. | 0.84% | 10,544 | $4.5M | Add +0.9% |
| LLY Eli Lilly & Co. | 0.80% | 5,513 | $4.3M | Add +0.4% |
| DBEF Xtrackers MSCI Eafe Hedged E | 0.79% | 100,566 | $4.2M | Add +67.1% |
| SCHV Schwab US Large-Cap Value | 0.75% | 153,119 | $4.0M | Reduce -1.6% |
| META Meta Platforms Inc. Class A | 0.69% | 5,897 | $3.6M | No change |
| U Unity Software Inc. | 0.67% | 153,434 | $3.5M | No change |
| IWD iShares Russell 1000 Value E | 0.59% | 16,915 | $3.1M | Reduce -0.6% |
| IEMG iShares Core MSCI Emerging | 0.56% | 56,376 | $3.0M | Reduce -4.3% |
| MCD McDonald's Corp. | 0.53% | 9,710 | $2.8M | Reduce -0.1% |
| QQQ Invesco QQQ Trust Series 1 | 0.52% | 5,337 | $2.7M | Add +0.0% |
| GOOG Alphabet Inc. Class C | 0.51% | 13,666 | $2.7M | Reduce -5.5% |
| SCHM Schwab US Mid Cap ETF | 0.50% | 95,679 | $2.7M | Reduce -7.2% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.49% | 4,421 | $2.6M | Reduce -3.6% |
| TSLA Tesla Inc. | 0.48% | 6,515 | $2.6M | Reduce -18.1% |
| SPSM SS SPDR P S&P 600 Small Cap | 0.48% | 56,712 | $2.6M | Reduce -2.6% |
| AMZN Amazon.com Inc. | 0.46% | 10,892 | $2.4M | Add +2.2% |
| IJR iShares Core S&P Small-Cap E | 0.41% | 18,777 | $2.2M | Reduce -0.4% |
| VB Vanguard Most SM-Cap ETF-Usd | 0.40% | 8,819 | $2.1M | Reduce -0.4% |
| SCHF Schwab Intl Equity ETF | 0.32% | 91,091 | $1.7M | Reduce -4.2% |
| VEA Vanguard Ftse Developed ETF | 0.31% | 34,180 | $1.7M | Reduce -2.1% |
| AME Ametek Inc. | 0.30% | 8,842 | $1.6M | No change |
| NFLX Netflix Inc. | 0.29% | 1,770 | $1.6M | Reduce -6.7% |
| SNPS Synopsys Inc. | 0.29% | 3,110 | $1.5M | Reduce -14.1% |
| IWS iShares Russell Mid-Cap Valu | 0.28% | 11,638 | $1.5M | Add +1.3% |
| MA Mastercard Inc. Class A | 0.28% | 2,871 | $1.5M | Add +1.4% |
| IWO iShares Russell 2000 Growth | 0.28% | 4,993 | $1.5M | No change |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 0.27% | 5,488 | $1.5M | Add +0.6% |
| IEV iShares Europe ETF | 0.26% | 26,276 | $1.4M | Add +18.0% |
| IWN iShares Russell 2000 Value E | 0.24% | 7,694 | $1.3M | Reduce -3.4% |
| TLT iShares 20+ Year Treasury BD | 0.23% | 14,037 | $1.2M | Add +20.1% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.22% | 2,574 | $1.2M | No change |
| IVLU iShares MSCI International V | 0.22% | 42,135 | $1.1M | Add +25.8% |
| VOO Vanguard S&P 500 ETF | 0.22% | 2,116 | $1.1M | Add +15.5% |
| V Visa Inc. Class A | 0.22% | 3,670 | $1.1M | No change |
| PG The Procter & Gamble Co. | 0.21% | 7,038 | $1.1M | Add +0.3% |
| HD Home Depot Inc. | 0.20% | 2,825 | $1.1M | Add +2.4% |
| NVDA Nvidia Corp. | 0.19% | 7,290 | $1.0M | Add +8.8% |
| SUSC iShares ESG Aware Usd Corpor | 0.19% | 44,986 | $1.0M | Add +25.6% |
| JPM JPMorgan Chase & Co. | 0.19% | 4,046 | $984K | Add +3.3% |
| SPYX SS SPDR S&P 500 Foss FL ETF | 0.18% | 20,063 | $970K | Reduce -0.6% |
| ESGD iShares Trust iShares ESG Aw | 0.18% | 12,617 | $969K | Reduce -10.0% |
| DE Deere & Co. | 0.17% | 2,182 | $902K | Add +0.1% |
| DFAC Dimensional US Core Equity 2 | 0.17% | 25,646 | $893K | No change |
| IWV iShares Russell 3000 ETF | 0.17% | 2,616 | $880K | Add +0.3% |
| GOOGL Alphabet Inc. Class A | 0.16% | 4,285 | $838K | Reduce -4.1% |
| VGT Vanguard Info Tech ETF | 0.15% | 1,304 | $818K | Add +9.9% |
| RY Royal Bank of Canada | 0.15% | 6,416 | $778K | No change |
| CDNS Cadence Design SYS Inc. | 0.14% | 2,549 | $769K | Reduce -10.8% |
| RPG Invesco S&P 500 Pure Growth | 0.14% | 18,101 | $756K | Reduce -8.7% |
| ESML iShares ESG Aware MSCI USA S | 0.14% | 17,663 | $748K | Reduce -3.3% |
| SUSL iShares ESG MSCI USA Leaders | 0.14% | 7,090 | $735K | Reduce -0.7% |
| IVW iShares S&P 500 Growth ETF | 0.12% | 6,321 | $647K | No change |
| CNI Canadian Natl Railway Co. | 0.12% | 6,000 | $626K | No change |
| EMGF iShares Emerging Markets Equ | 0.12% | 13,778 | $625K | Reduce -1.3% |
| ICLN iShares Global Clean Energy | 0.12% | 52,814 | $624K | Reduce -25.9% |
| VIGI Vanguard Int Div App Indx FD | 0.12% | 7,667 | $617K | New |
| ABBV Abbvie Inc. | 0.12% | 3,419 | $614K | Add +0.3% |
| STX Seagate Technology Holdings | 0.11% | 6,620 | $593K | No change |
| CVX Chevron Corp. | 0.11% | 3,895 | $583K | Reduce -7.8% |
| TD Toronto-Dominion Bank | 0.11% | 10,590 | $579K | No change |
| ICF iShares Select U.S. REIT ETF | 0.11% | 9,467 | $560K | Reduce -1.2% |
| CAT Caterpillar Inc. | 0.10% | 1,532 | $556K | Add +0.2% |
| BURL Burlington Stores Inc. | 0.10% | 1,965 | $552K | Reduce -25.0% |
| COST Costco Wholesale Corp. | 0.10% | 598 | $551K | No change |
| CP Canadian Pacific Kansas City | 0.10% | 6,935 | $535K | No change |
| CM Can Imperial BK of Commerce filed as CANADIAN IMPERIAL BK COMM | 0.10% | 8,503 | $531K | No change |
| KO The Coca-Cola Co. | 0.10% | 8,409 | $512K | No change |
| BX Blackstone Inc. | 0.09% | 2,900 | $497K | No change |
| CSCO Cisco Systems Inc. | 0.09% | 8,393 | $495K | No change |
| ESGE iShares Inc. iShares ESG Awar | 0.09% | 14,597 | $490K | Reduce -19.7% |
| VOOV Vanguard S&P 500 Value ETF | 0.09% | 2,648 | $489K | No change |
| VNQ Vanguard Real Estate ETF | 0.09% | 5,543 | $485K | Reduce -18.7% |
| WMT Walmart Inc. | 0.09% | 5,187 | $471K | Add +9.6% |
| VCSH Vanguard S/T Corp. Bond ETF | 0.09% | 5,988 | $467K | Reduce -50.2% |
| AGG iShares Core U.S. Aggregate | 0.09% | 4,790 | $462K | Reduce -48.4% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.09% | 2,056 | $460K | Reduce -2.3% |
Portfolio Sells Q3 2024 → Q4 2024
| EFV iShares MSCI Eafe Value ETF | Reduce -3.1% | 3.15% | −0.49 |
| IEFA iShares Core MSCI Eafe ETF | Reduce -2.2% | 1.29% | −0.20 |
| AAPL Apple Inc. | Reduce -2.5% | 7.18% | −0.12 |
| PWZ Invesco California Amt-Free | Reduce -6.3% | 0.97% | −0.12 |
| SUSB iShares ESG Aware 1-5 Year U | Reduce -56.9% | 0.08% | −0.11 |
| ESGV Vanguard ESG US Stock ETF | Reduce -9.9% | 1.00% | −0.10 |
| IEMG iShares Core MSCI Emerging | Reduce -4.3% | 0.56% | −0.10 |
| VCSH Vanguard S/T Corp. Bond ETF | Reduce -50.2% | 0.09% | −0.10 |
| AGG iShares Core U.S. Aggregate | Reduce -48.4% | 0.09% | −0.10 |
| ICLN iShares Global Clean Energy | Reduce -25.9% | 0.12% | −0.09 |
| SNPS Synopsys Inc. | Reduce -14.1% | 0.29% | −0.07 |
| SCHF Schwab Intl Equity ETF | Reduce -4.2% | 0.32% | −0.06 |
| SCHV Schwab US Large-Cap Value | Reduce -1.6% | 0.75% | −0.06 |
| ANET Arista Networks Inc. | Sold out | 0.00% | −0.06 |
| SCHM Schwab US Mid Cap ETF | Reduce -7.2% | 0.50% | −0.05 |
| VEA Vanguard Ftse Developed ETF | Reduce -2.1% | 0.31% | −0.05 |
| ESGD iShares Trust iShares ESG Aw | Reduce -10.0% | 0.18% | −0.05 |
| OMC Omnicom Group | Sold out | 0.00% | −0.05 |
| MCD McDonald's Corp. | Reduce -0.1% | 0.53% | −0.04 |
| T AT&T Inc. | Sold out | 0.00% | −0.04 |
| LOW Lowe's Cos Inc. | Sold out | 0.00% | −0.04 |
| TXN Texas Instruments Inc. | Sold out | 0.00% | −0.04 |
| DFAX Dimensional World Ex US Core | Sold out | 0.00% | −0.04 |
| LRCX Lam Research Corp. | Sold out | 0.00% | −0.04 |
| VNQ Vanguard Real Estate ETF | Reduce -18.7% | 0.09% | −0.04 |
| ESGE iShares Inc. iShares ESG Awar | Reduce -19.7% | 0.09% | −0.04 |
| IWD iShares Russell 1000 Value E | Reduce -0.6% | 0.59% | −0.03 |
| SPSM SS SPDR P S&P 600 Small Cap | Reduce -2.6% | 0.48% | −0.03 |
| BURL Burlington Stores Inc. | Reduce -25.0% | 0.10% | −0.03 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -3.6% | 0.49% | −0.02 |
| IWN iShares Russell 2000 Value E | Reduce -3.4% | 0.24% | −0.02 |
| BNDX Vanguard Total Intl Bond ETF | Reduce -25.5% | 0.05% | −0.02 |
| IJR iShares Core S&P Small-Cap E | Reduce -0.4% | 0.41% | −0.02 |
| VSGX Vanguard ESG Intl Stock ETF | Reduce -18.4% | 0.05% | −0.02 |
| EMGF iShares Emerging Markets Equ | Reduce -1.3% | 0.12% | −0.02 |
| ICF iShares Select U.S. REIT ETF | Reduce -1.2% | 0.11% | −0.02 |
| ESGU iShares ESG Aware MSCI USA | Reduce -0.1% | 3.68% | −0.02 |
| VTI VG Morningstar TS MKT ETF-US | Reduce -22.5% | 0.05% | −0.02 |
| JNJ Johnson & Johnson | Reduce -6.3% | 0.07% | −0.02 |
| MRK Merck & Co. Inc. | Reduce -2.5% | 0.08% | −0.01 |
| VWOB Vanguard Emerg MKTS Gov BND | Reduce -8.6% | 0.08% | −0.01 |
| INTC Intel Corp. | Reduce -3.8% | 0.05% | −0.01 |
| VWO Vanguard Ftse Emerging Marke | Reduce -9.9% | 0.05% | −0.01 |
| PEP Pepsico Inc. | Reduce -7.3% | 0.04% | −0.01 |
| CVX Chevron Corp. | Reduce -7.8% | 0.11% | −0.01 |
| EMB iShares JP Morgan Usd Emergi | Reduce -4.2% | 0.08% | −0.01 |
| XLV SS Health Care Select Sector | Reduce -4.7% | 0.05% | −0.01 |
| RPG Invesco S&P 500 Pure Growth | Reduce -8.7% | 0.14% | −0.01 |
| SCHW Schwab (charles) Corp. | Reduce -21.7% | 0.05% | −0.01 |
| ESML iShares ESG Aware MSCI USA S | Reduce -3.3% | 0.14% | −0.01 |
Portfolio Buys Q3 2024 → Q4 2024
| VUG Vanguard Mrngstar GR ETF-Sui | Add +4.2% | 10.54% | +0.86 |
| IVV iShares Core S&P 500 ETF | Add +7.0% | 9.97% | +0.61 |
| DBEF Xtrackers MSCI Eafe Hedged E | Add +67.1% | 0.79% | +0.30 |
| SCHZ Schwab US Aggregate Bond ETF | Add +35.0% | 1.18% | +0.23 |
| XLK SS Technology Select Sector | Add +8.8% | 2.60% | +0.23 |
| CMF iShares California Muni Bond | Add +24.4% | 1.36% | +0.21 |
| OEF iShares S&P 100 ETF | Add +6.1% | 1.95% | +0.14 |
| VIGI Vanguard Int Div App Indx FD | New | 0.12% | +0.12 |
| XLE SS Energy Select Sector | Add +13.1% | 0.90% | +0.08 |
| LIF LIFE360 Inc. | New | 0.08% | +0.08 |
| EEM iShares MSCI Emerging Market | New | 0.07% | +0.07 |
| IJH iShares Core S&P Midcap ETF | Add +8.0% | 1.42% | +0.07 |
| AMZN Amazon.com Inc. | Add +2.2% | 0.46% | +0.07 |
| PBD Invesco Global Clean Energy | New | 0.06% | +0.06 |
| TWLO Twilio Inc. Class A | New | 0.05% | +0.05 |
| CRM Salesforce Inc. | New | 0.04% | +0.04 |
| NVDA Nvidia Corp. | Add +8.8% | 0.19% | +0.03 |
| VOO Vanguard S&P 500 ETF | Add +15.5% | 0.22% | +0.03 |
| SUSC iShares ESG Aware Usd Corpor | Add +25.6% | 0.19% | +0.03 |
| JPM JPMorgan Chase & Co. | Add +3.3% | 0.19% | +0.03 |
| IVLU iShares MSCI International V | Add +25.8% | 0.22% | +0.02 |
| GBTC Grayscale Bitcoin Trust ETF | Add +1.8% | 0.07% | +0.02 |
| BSV Vanguard Short-Term Bond ETF | Add +7.3% | 1.00% | +0.02 |
| VGT Vanguard Info Tech ETF | Add +9.9% | 0.15% | +0.02 |
| WMT Walmart Inc. | Add +9.6% | 0.09% | +0.01 |
| QQQ Invesco QQQ Trust Series 1 | Add +0.0% | 0.52% | +0.01 |
| ISTB iShares Core 1-5 Year Usd Bo | Add +26.6% | 0.07% | +0.01 |
| KOPN Kopin Corp. | Add +2.8% | 0.02% | +0.01 |
| IEV iShares Europe ETF | Add +18.0% | 0.26% | +0.01 |
| MA Mastercard Inc. Class A | Add +1.4% | 0.28% | +0.01 |
| TLT iShares 20+ Year Treasury BD | Add +20.1% | 0.23% | +0.00 |
| IWX iShares Russell Top 200 Valu | Add +6.2% | 0.05% | +0.00 |
| IWV iShares Russell 3000 ETF | Add +0.3% | 0.17% | +0.00 |
| CLX Clorox Company | Add +0.1% | 0.04% | −0.00 |
| ORCL Oracle Corp. | Add +3.6% | 0.06% | −0.00 |
| MMM 3M Co. | Add +0.1% | 0.05% | −0.00 |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | Add +0.6% | 0.27% | −0.00 |
| UNH Unitedhealth Group Inc. | Add +3.6% | 0.05% | −0.01 |
| DE Deere & Co. | Add +0.1% | 0.17% | −0.01 |
| IWS iShares Russell Mid-Cap Valu | Add +1.3% | 0.28% | −0.01 |
| CAT Caterpillar Inc. | Add +0.2% | 0.10% | −0.01 |
| HD Home Depot Inc. | Add +2.4% | 0.20% | −0.01 |
| ABBV Abbvie Inc. | Add +0.3% | 0.12% | −0.01 |
| PG The Procter & Gamble Co. | Add +0.3% | 0.21% | −0.02 |
| MSFT Microsoft Corp. | Add +0.9% | 0.84% | −0.03 |
| EMXC iShares MSCI Emr MRK Ex Chna | Add +10.1% | 3.20% | −0.04 |
| IUSB Ishr CR Unvrse Usd BD ETF-Ui | Add +7.4% | 9.03% | −0.04 |
| TLH iShares 10-20 Year Treasury | Add +10.2% | 1.56% | −0.06 |
| EAGG iShares ESG Aware US Aggrega | Add +3.8% | 1.60% | −0.07 |
| LLY Eli Lilly & Co. | Add +0.4% | 0.80% | −0.14 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 203 | $809.5M | IVV, VUG, VTV, IUSB, AAPL |
| Q1 2026 | 181 | $713.2M | IVV, IUSB, VTV, VUG, AAPL |
| Q4 2025 | 173 | $722.6M | IVV, VUG, IUSB, AAPL, VTV |
| Q3 2025 | 153 | $650.9M | IVV, VUG, IUSB, VTV, AAPL |
| Q2 2025 | 159 | $581.4M | IVV, IUSB, VUG, VTV, AAPL |
| Q1 2025 | 154 | $504.4M | IUSB, IVV, VUG, VTV, AAPL |
| Q4 2024 | 150 | $531.6M | VUG, IVV, IUSB, AAPL, VTV |
| Q3 2024 | 151 | $516.3M | VUG, IVV, IUSB, AAPL, VTV |
| Q2 2024 | 145 | $476.2M | VUG, IVV, IUSB, AAPL, VTV |
| Q1 2024 | 150 | $448.7M | VUG, IVV, IUSB, AAPL, VTV |