Affinity Capital Advisors, LLC
In its 13F for Q3 2024 (holdings as of September 30, 2024, filed October 7, 2024), Affinity Capital Advisors, LLC reported 151 stock positions worth $516.3 million. Its top holding was Vanguard Mrngstar GR ETF-Sui (VUG) at 9.7% of the portfolio, followed by iShares Core S&P 500 ETF (IVV, 9.4%) and Ishr CR Unvrse Usd BD ETF-Ui (IUSB, 9.1%). Compared with Q2 2024, it opened 7 new positions, sold out of 1, added to 43 and reduced 73. The biggest buy was a new position in Invesco California Amt-Free (PWZ) and the biggest sale an exit from Invesco Equal Weight 0-30 YR (GOVI).
- Most Recent 13F
- Q2 2026
- Location
- BERKELEY, CA
- CIK
- 0001810023
- Portfolio Value
- $516.3M (Q3 2024)
- SEC Filing
- 0001085146-24-004660 ↗ filed Oct 7, 2024
Holdings Value
Holdings 151 stocks · $516.3M
| VUG Vanguard Mrngstar GR ETF-Sui | 9.68% | 130,169 | $50.0M | Add +6.1% |
| IVV iShares Core S&P 500 ETF | 9.36% | 83,743 | $48.3M | Add +2.3% |
| IUSB Ishr CR Unvrse Usd BD ETF-Ui | 9.07% | 994,078 | $46.8M | Add +7.2% |
| AAPL Apple Inc. | 7.29% | 161,602 | $37.7M | Reduce -0.9% |
| VTV Vanguard Mrngstr Val ETF-Aui | 6.96% | 205,774 | $35.9M | Add +2.1% |
| ESGU iShares ESG Aware MSCI USA | 3.70% | 151,458 | $19.1M | Add +6.6% |
| EFV iShares MSCI Eafe Value ETF | 3.64% | 326,491 | $18.8M | Reduce -6.3% |
| EMXC iShares MSCI Emr MRK Ex Chna | 3.24% | 274,034 | $16.7M | Add +12.0% |
| EFG iShares MSCI Eafe Growth ETF | 3.12% | 149,652 | $16.1M | Add +4.1% |
| XLK SS Technology Select Sector | 2.37% | 54,264 | $12.3M | Add +5.7% |
| OEF iShares S&P 100 ETF | 1.81% | 33,781 | $9.3M | Add +4.3% |
| SCHG Schwab US Large-Cap Growth | 1.67% | 82,667 | $8.6M | Reduce -0.5% |
| EAGG iShares ESG Aware US Aggrega | 1.66% | 176,889 | $8.6M | Add +18.7% |
| TLH iShares 10-20 Year Treasury | 1.62% | 76,435 | $8.4M | Add +11.6% |
| IEFA iShares Core MSCI Eafe ETF | 1.50% | 99,006 | $7.7M | Reduce -3.5% |
| IJH iShares Core S&P Midcap ETF | 1.35% | 111,692 | $7.0M | Add +8.8% |
| SPYG SS SPDR P S&P 500 Growth ETF | 1.26% | 78,702 | $6.5M | Reduce -9.0% |
| CMF iShares California Muni Bond | 1.15% | 101,900 | $5.9M | Reduce -1.9% |
| ESGV Vanguard ESG US Stock ETF | 1.11% | 56,260 | $5.7M | Reduce -10.6% |
| PWZ Invesco California Amt-Free | 1.09% | 223,857 | $5.6M | New |
| BSV Vanguard Short-Term Bond ETF | 0.98% | 64,370 | $5.1M | Add +6.8% |
| SCHZ Schwab US Aggregate Bond ETF | 0.95% | 103,011 | $4.9M | Reduce -4.7% |
| LLY Eli Lilly & Co. | 0.94% | 5,490 | $4.9M | Reduce -5.4% |
| IWF iShares Russell 1000 Growth | 0.90% | 12,388 | $4.7M | Reduce -0.4% |
| MSFT Microsoft Corp. | 0.87% | 10,454 | $4.5M | Add +7.8% |
| XLE SS Energy Select Sector | 0.82% | 48,027 | $4.2M | Add +12.0% |
| SCHV Schwab US Large-Cap Value | 0.81% | 51,860 | $4.2M | Reduce -7.9% |
| U Unity Software Inc. | 0.67% | 153,434 | $3.5M | Reduce -0.1% |
| IEMG iShares Core MSCI Emerging | 0.65% | 58,888 | $3.4M | Reduce -6.1% |
| META Meta Platforms Inc. Class A | 0.65% | 5,897 | $3.4M | Reduce -0.2% |
| IWD iShares Russell 1000 Value E | 0.63% | 17,013 | $3.2M | Reduce -2.6% |
| MCD McDonald's Corp. | 0.57% | 9,725 | $3.0M | Reduce -0.1% |
| SCHM Schwab US Mid Cap ETF | 0.55% | 34,374 | $2.9M | Reduce -6.8% |
| SPSM SS SPDR P S&P 600 Small Cap | 0.51% | 58,205 | $2.6M | Reduce -0.8% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.51% | 4,588 | $2.6M | Reduce -0.6% |
| QQQ Invesco QQQ Trust Series 1 | 0.50% | 5,336 | $2.6M | Reduce -0.1% |
| DBEF Xtrackers MSCI Eafe Hedged E | 0.49% | 60,181 | $2.5M | Add +183.6% |
| GOOG Alphabet Inc. Class C | 0.47% | 14,466 | $2.4M | Add +0.1% |
| IJR iShares Core S&P Small-Cap E | 0.43% | 18,846 | $2.2M | Reduce -2.1% |
| VB Vanguard Most SM-Cap ETF-Usd | 0.41% | 8,856 | $2.1M | Reduce -6.9% |
| TSLA Tesla Inc. | 0.40% | 7,956 | $2.1M | Reduce -6.2% |
| AMZN Amazon.com Inc. | 0.38% | 10,655 | $2.0M | Reduce -1.1% |
| SCHF Schwab Intl Equity ETF | 0.38% | 47,556 | $2.0M | Reduce -0.8% |
| VEA Vanguard Ftse Developed ETF | 0.36% | 34,929 | $1.8M | Reduce -13.4% |
| SNPS Synopsys Inc. | 0.35% | 3,620 | $1.8M | No change |
| IWS iShares Russell Mid-Cap Valu | 0.29% | 11,488 | $1.5M | No change |
| AME Ametek Inc. | 0.29% | 8,842 | $1.5M | No change |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 0.28% | 5,456 | $1.4M | Reduce -6.4% |
| IWO iShares Russell 2000 Growth | 0.27% | 4,993 | $1.4M | Reduce -0.6% |
| MA Mastercard Inc. Class A | 0.27% | 2,831 | $1.4M | Add +1.8% |
| NFLX Netflix Inc. | 0.26% | 1,897 | $1.3M | Reduce -2.3% |
| IWN iShares Russell 2000 Value E | 0.26% | 7,965 | $1.3M | No change |
| IEV iShares Europe ETF | 0.25% | 22,260 | $1.3M | Add +1.5% |
| PG The Procter & Gamble Co. | 0.24% | 7,017 | $1.2M | Add +0.3% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.23% | 2,574 | $1.2M | Add +6.2% |
| ESGD iShares Trust iShares ESG Aw | 0.23% | 14,022 | $1.2M | Reduce -23.7% |
| TLT iShares 20+ Year Treasury BD | 0.22% | 11,690 | $1.1M | Reduce -2.3% |
| HD Home Depot Inc. | 0.22% | 2,758 | $1.1M | Add +48.5% |
| ICLN iShares Global Clean Energy | 0.20% | 71,265 | $1.0M | Add +13.5% |
| V Visa Inc. Class A | 0.20% | 3,670 | $1.0M | Reduce -0.5% |
| IVLU iShares MSCI International V | 0.19% | 33,487 | $989K | Reduce -0.7% |
| VOO Vanguard S&P 500 ETF | 0.19% | 1,832 | $967K | Add +39.9% |
| VCSH Vanguard S/T Corp. Bond ETF | 0.18% | 12,025 | $955K | Reduce -4.3% |
| SPYX SS SPDR S&P 500 Foss FL ETF | 0.18% | 20,179 | $953K | Reduce -3.2% |
| SUSB iShares ESG Aware 1-5 Year U | 0.18% | 37,796 | $951K | Reduce -17.1% |
| AGG iShares Core U.S. Aggregate | 0.18% | 9,287 | $941K | Reduce -18.1% |
| DE Deere & Co. | 0.18% | 2,180 | $910K | Add +0.1% |
| DFAC Dimensional US Core Equity 2 | 0.17% | 25,646 | $879K | No change |
| IWV iShares Russell 3000 ETF | 0.17% | 2,609 | $853K | Reduce -7.1% |
| SUSC iShares ESG Aware Usd Corpor | 0.17% | 35,803 | $852K | Add +9.3% |
| JPM JPMorgan Chase & Co. | 0.16% | 3,917 | $826K | Reduce -8.9% |
| NVDA Nvidia Corp. | 0.16% | 6,702 | $814K | Reduce -11.8% |
| RY Royal Bank of Canada | 0.15% | 6,416 | $800K | No change |
| RPG Invesco S&P 500 Pure Growth | 0.15% | 19,824 | $778K | Add +47.2% |
| CDNS Cadence Design SYS Inc. | 0.15% | 2,857 | $774K | No change |
| ESML iShares ESG Aware MSCI USA S | 0.15% | 18,261 | $764K | Reduce -7.7% |
| GOOGL Alphabet Inc. Class A | 0.14% | 4,470 | $741K | Add +6.0% |
| STX Seagate Technology Holdings | 0.14% | 6,620 | $725K | Add +1.5% |
| SUSL iShares ESG MSCI USA Leaders | 0.14% | 7,138 | $725K | Add +66.9% |
| CNI Canadian Natl Railway Co. | 0.14% | 6,000 | $703K | No change |
| VGT Vanguard Info Tech ETF | 0.13% | 1,187 | $696K | Add +40.6% |
| EMGF iShares Emerging Markets Equ | 0.13% | 13,962 | $695K | Reduce -3.3% |
| BURL Burlington Stores Inc. | 0.13% | 2,620 | $690K | No change |
| ABBV Abbvie Inc. | 0.13% | 3,410 | $673K | Add +0.2% |
| TD Toronto-Dominion Bank | 0.13% | 10,590 | $670K | Reduce -0.0% |
| VNQ Vanguard Real Estate ETF | 0.13% | 6,821 | $664K | Reduce -18.8% |
| ESGE iShares Inc. iShares ESG Awar | 0.13% | 18,181 | $662K | Reduce -14.3% |
| ICF iShares Select U.S. REIT ETF | 0.12% | 9,582 | $632K | Reduce -6.3% |
| CVX Chevron Corp. | 0.12% | 4,225 | $622K | Reduce -5.6% |
| IVW iShares S&P 500 Growth ETF | 0.12% | 6,321 | $605K | Reduce -0.8% |
| KO The Coca-Cola Co. | 0.12% | 8,409 | $604K | Reduce -0.1% |
| CAT Caterpillar Inc. | 0.12% | 1,529 | $598K | Add +0.3% |
| CP Canadian Pacific Kansas City | 0.11% | 6,935 | $593K | No change |
| COST Costco Wholesale Corp. | 0.10% | 598 | $530K | Reduce -4.3% |
| CM Can Imperial BK of Commerce filed as CANADIAN IMPERIAL BK COMM | 0.10% | 8,503 | $522K | No change |
| KLAC KLA Corp. | 0.10% | 655 | $507K | No change |
| VOOV Vanguard S&P 500 Value ETF | 0.10% | 2,648 | $505K | No change |
| EMB iShares JP Morgan Usd Emergi | 0.09% | 4,989 | $467K | Reduce -2.4% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.09% | 2,105 | $465K | Reduce -3.9% |
| MRK Merck & Co. Inc. | 0.09% | 4,079 | $463K | Add +6.5% |
Portfolio Sells Q2 2024 → Q3 2024
| GOVI Invesco Equal Weight 0-30 YR | Sold out | 0.00% | −1.11 |
| EFV iShares MSCI Eafe Value ETF | Reduce -6.3% | 3.64% | −0.24 |
| SPYG SS SPDR P S&P 500 Growth ETF | Reduce -9.0% | 1.26% | −0.19 |
| ESGV Vanguard ESG US Stock ETF | Reduce -10.6% | 1.11% | −0.17 |
| LLY Eli Lilly & Co. | Reduce -5.4% | 0.94% | −0.16 |
| CMF iShares California Muni Bond | Reduce -1.9% | 1.15% | −0.09 |
| SCHG Schwab US Large-Cap Growth | Reduce -0.5% | 1.67% | −0.09 |
| SCHZ Schwab US Aggregate Bond ETF | Reduce -4.7% | 0.95% | −0.09 |
| ESGD iShares Trust iShares ESG Aw | Reduce -23.7% | 0.23% | −0.08 |
| IEFA iShares Core MSCI Eafe ETF | Reduce -3.5% | 1.50% | −0.07 |
| SCHV Schwab US Large-Cap Value | Reduce -7.9% | 0.81% | −0.07 |
| VEA Vanguard Ftse Developed ETF | Reduce -13.4% | 0.36% | −0.06 |
| AMZN Amazon.com Inc. | Reduce -1.1% | 0.38% | −0.05 |
| IWF iShares Russell 1000 Growth | Reduce -0.4% | 0.90% | −0.05 |
| IEMG iShares Core MSCI Emerging | Reduce -6.1% | 0.65% | −0.05 |
| SUSB iShares ESG Aware 1-5 Year U | Reduce -17.1% | 0.18% | −0.05 |
| SCHM Schwab US Mid Cap ETF | Reduce -6.8% | 0.55% | −0.05 |
| AGG iShares Core U.S. Aggregate | Reduce -18.1% | 0.18% | −0.05 |
| NVDA Nvidia Corp. | Reduce -11.8% | 0.16% | −0.04 |
| QQQ Invesco QQQ Trust Series 1 | Reduce -0.1% | 0.50% | −0.03 |
| VWO Vanguard Ftse Emerging Marke | Reduce -32.8% | 0.07% | −0.03 |
| VB Vanguard Most SM-Cap ETF-Usd | Reduce -6.9% | 0.41% | −0.03 |
| ISTB iShares Core 1-5 Year Usd Bo | Reduce -28.9% | 0.06% | −0.03 |
| CVX Chevron Corp. | Reduce -5.6% | 0.12% | −0.03 |
| JPM JPMorgan Chase & Co. | Reduce -8.9% | 0.16% | −0.02 |
| ESGE iShares Inc. iShares ESG Awar | Reduce -14.3% | 0.13% | −0.02 |
| VNQ Vanguard Real Estate ETF | Reduce -18.8% | 0.13% | −0.02 |
| VCSH Vanguard S/T Corp. Bond ETF | Reduce -4.3% | 0.18% | −0.02 |
| BA The Boeing Co. | Reduce -5.8% | 0.05% | −0.02 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -0.6% | 0.51% | −0.02 |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | Reduce -6.4% | 0.28% | −0.02 |
| IWV iShares Russell 3000 ETF | Reduce -7.1% | 0.17% | −0.02 |
| BNDX Vanguard Total Intl Bond ETF | Reduce -16.3% | 0.07% | −0.02 |
| NFLX Netflix Inc. | Reduce -2.3% | 0.26% | −0.01 |
| IWD iShares Russell 1000 Value E | Reduce -2.6% | 0.63% | −0.01 |
| ESML iShares ESG Aware MSCI USA S | Reduce -7.7% | 0.15% | −0.01 |
| SPYX SS SPDR S&P 500 Foss FL ETF | Reduce -3.2% | 0.18% | −0.01 |
| COST Costco Wholesale Corp. | Reduce -4.3% | 0.10% | −0.01 |
| TLT iShares 20+ Year Treasury BD | Reduce -2.3% | 0.22% | −0.01 |
| SCHF Schwab Intl Equity ETF | Reduce -0.8% | 0.38% | −0.01 |
| V Visa Inc. Class A | Reduce -0.5% | 0.20% | −0.01 |
| GBTC Grayscale Bitcoin Trust ETF | Reduce -0.2% | 0.05% | −0.01 |
| EMGF iShares Emerging Markets Equ | Reduce -3.3% | 0.13% | −0.01 |
| IVW iShares S&P 500 Growth ETF | Reduce -0.8% | 0.12% | −0.01 |
| VWOB Vanguard Emerg MKTS Gov BND | Reduce -4.3% | 0.09% | −0.01 |
| DIS The Walt Disney Co. | Reduce -0.7% | 0.04% | −0.01 |
| PEP Pepsico Inc. | Reduce -3.2% | 0.06% | −0.00 |
| ANET Arista Networks Inc. | Reduce -8.6% | 0.06% | −0.00 |
| EMB iShares JP Morgan Usd Emergi | Reduce -2.4% | 0.09% | −0.00 |
| CSCO Cisco Systems Inc. | Reduce -7.9% | 0.09% | −0.00 |
Portfolio Buys Q2 2024 → Q3 2024
| PWZ Invesco California Amt-Free | New | 1.09% | +1.09 |
| DBEF Xtrackers MSCI Eafe Hedged E | Add +183.6% | 0.49% | +0.31 |
| IUSB Ishr CR Unvrse Usd BD ETF-Ui | Add +7.2% | 9.07% | +0.27 |
| EAGG iShares ESG Aware US Aggrega | Add +18.7% | 1.66% | +0.21 |
| EMXC iShares MSCI Emr MRK Ex Chna | Add +12.0% | 3.24% | +0.20 |
| VTV Vanguard Mrngstr Val ETF-Aui | Add +2.1% | 6.96% | +0.17 |
| TLH iShares 10-20 Year Treasury | Add +11.6% | 1.62% | +0.14 |
| ESGU iShares ESG Aware MSCI USA | Add +6.6% | 3.70% | +0.14 |
| IJH iShares Core S&P Midcap ETF | Add +8.8% | 1.35% | +0.09 |
| HD Home Depot Inc. | Add +48.5% | 0.22% | +0.08 |
| SUSL iShares ESG MSCI USA Leaders | Add +66.9% | 0.14% | +0.05 |
| VOO Vanguard S&P 500 ETF | Add +39.9% | 0.19% | +0.05 |
| RPG Invesco S&P 500 Pure Growth | Add +47.2% | 0.15% | +0.05 |
| CLX Clorox Company | New | 0.04% | +0.04 |
| AFL Aflac Inc. | New | 0.04% | +0.04 |
| LOW Lowe's Cos Inc. | New | 0.04% | +0.04 |
| VUG Vanguard Mrngstar GR ETF-Sui | Add +6.1% | 9.68% | +0.04 |
| TXN Texas Instruments Inc. | New | 0.04% | +0.04 |
| DFAX Dimensional World Ex US Core | New | 0.04% | +0.04 |
| VGT Vanguard Info Tech ETF | Add +40.6% | 0.13% | +0.03 |
| EFG iShares MSCI Eafe Growth ETF | Add +4.1% | 3.12% | +0.03 |
| ICLN iShares Global Clean Energy | Add +13.5% | 0.20% | +0.03 |
| BRK.B Berkshire Hathaway Inc. Class B | Add +6.2% | 0.23% | +0.02 |
| BAC Bank of America Corp. | Add +42.8% | 0.08% | +0.02 |
| OEF iShares S&P 100 ETF | Add +4.3% | 1.81% | +0.01 |
| MA Mastercard Inc. Class A | Add +1.8% | 0.27% | +0.01 |
| ORCL Oracle Corp. | Add +12.9% | 0.06% | +0.01 |
| HRB H&R Block Inc. | Add +9.9% | 0.07% | +0.01 |
| KOPN Kopin Corp. | New | 0.01% | +0.01 |
| BSV Vanguard Short-Term Bond ETF | Add +6.8% | 0.98% | +0.01 |
| MMM 3M Co. | Add +0.1% | 0.05% | +0.01 |
| CAT Caterpillar Inc. | Add +0.3% | 0.12% | +0.01 |
| SUSC iShares ESG Aware Usd Corpor | Add +9.3% | 0.17% | +0.01 |
| ABBV Abbvie Inc. | Add +0.2% | 0.13% | +0.01 |
| DE Deere & Co. | Add +0.1% | 0.18% | +0.01 |
| CL Colgate-Palmolive Co. | Add +0.0% | 0.06% | −0.00 |
| IEV iShares Europe ETF | Add +1.5% | 0.25% | −0.00 |
| STX Seagate Technology Holdings | Add +1.5% | 0.14% | −0.00 |
| XLE SS Energy Select Sector | Add +12.0% | 0.82% | −0.00 |
| WFC Wells Fargo & Co. | Add +0.0% | 0.05% | −0.01 |
| PG The Procter & Gamble Co. | Add +0.3% | 0.24% | −0.01 |
| M Macy's Inc. | Add +11.5% | 0.04% | −0.01 |
| MRK Merck & Co. Inc. | Add +6.5% | 0.09% | −0.01 |
| ADBE Adobe Inc. | Add +3.0% | 0.08% | −0.01 |
| INTC Intel Corp. | Add +15.6% | 0.07% | −0.02 |
| GOOGL Alphabet Inc. Class A | Add +6.0% | 0.14% | −0.02 |
| MSFT Microsoft Corp. | Add +7.8% | 0.87% | −0.04 |
| IVV iShares Core S&P 500 ETF | Add +2.3% | 9.36% | −0.05 |
| XLK SS Technology Select Sector | Add +5.7% | 2.37% | −0.07 |
| GOOG Alphabet Inc. Class C | Add +0.1% | 0.47% | −0.09 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 203 | $809.5M | IVV, VUG, VTV, IUSB, AAPL |
| Q1 2026 | 181 | $713.2M | IVV, IUSB, VTV, VUG, AAPL |
| Q4 2025 | 173 | $722.6M | IVV, VUG, IUSB, AAPL, VTV |
| Q3 2025 | 153 | $650.9M | IVV, VUG, IUSB, VTV, AAPL |
| Q2 2025 | 159 | $581.4M | IVV, IUSB, VUG, VTV, AAPL |
| Q1 2025 | 154 | $504.4M | IUSB, IVV, VUG, VTV, AAPL |
| Q4 2024 | 150 | $531.6M | VUG, IVV, IUSB, AAPL, VTV |
| Q3 2024 | 151 | $516.3M | VUG, IVV, IUSB, AAPL, VTV |
| Q2 2024 | 145 | $476.2M | VUG, IVV, IUSB, AAPL, VTV |
| Q1 2024 | 150 | $448.7M | VUG, IVV, IUSB, AAPL, VTV |