Affinity Capital Advisors, LLC
In its 13F for Q3 2025 (holdings as of September 30, 2025, filed October 9, 2025), Affinity Capital Advisors, LLC reported 153 stock positions worth $650.9 million. Its top holding was iShares Core S&P 500 ETF (IVV) at 10.0% of the portfolio, followed by Vanguard Mrngstar GR ETF-Sui (VUG, 9.6%) and Ishr CR Unvrse Usd BD ETF-Ui (IUSB, 9.4%). Compared with Q2 2025, it opened 7 new positions, sold out of 13, added to 38 and reduced 73. The biggest buy was iShares Core MSCI Emerging (IEMG, shares +101%) and the biggest sale iShares MSCI Emr MRK Ex Chna (EMXC, shares −64%).
- Most Recent 13F
- Q2 2026
- Location
- BERKELEY, CA
- CIK
- 0001810023
- Portfolio Value
- $650.9M (Q3 2025)
- SEC Filing
- 0001085146-25-005856 ↗ filed Oct 9, 2025
Holdings Value
Holdings 153 stocks · $650.9M
| IVV iShares Core S&P 500 ETF | 9.98% | 96,556 | $64.9M | Add +5.5% |
| VUG Vanguard Mrngstar GR ETF-Sui | 9.58% | 129,012 | $62.3M | Add +1.9% |
| IUSB Ishr CR Unvrse Usd BD ETF-Ui | 9.36% | 1,303,758 | $60.9M | Add +8.5% |
| VTV Vanguard Mrngstr Val ETF-Aui | 8.21% | 286,522 | $53.4M | Add +8.4% |
| AAPL Apple Inc. | 6.18% | 156,409 | $40.2M | Add +1.3% |
| EFV iShares MSCI Eafe Value ETF | 4.12% | 393,619 | $26.8M | Add +9.0% |
| IEMG iShares Core MSCI Emerging | 3.50% | 341,350 | $22.8M | Add +101.4% |
| ESGU iShares ESG Aware MSCI USA | 3.41% | 151,722 | $22.2M | Add +0.1% |
| XLK SS Technology Select Sector | 2.64% | 60,063 | $17.2M | Add +1.6% |
| EFG iShares MSCI Eafe Growth ETF | 2.44% | 137,211 | $15.9M | Add +7.4% |
| OEF iShares S&P 100 ETF | 2.43% | 47,334 | $15.8M | Add +7.0% |
| TLH iShares 10-20 Year Treasury | 2.29% | 144,582 | $14.9M | Add +33.4% |
| CMF iShares California Muni Bond | 2.24% | 255,386 | $14.5M | Add +3.7% |
| SPYG SS SPDR P S&P 500 Growth ETF | 1.75% | 108,551 | $11.4M | Reduce -0.9% |
| SCHG Schwab US Large-Cap Growth | 1.50% | 303,766 | $9.8M | Reduce -0.3% |
| IJH iShares Core S&P Midcap ETF | 1.47% | 146,393 | $9.6M | Add +13.6% |
| SCHZ Schwab US Aggregate Bond ETF | 1.43% | 396,201 | $9.3M | Reduce -0.3% |
| EAGG iShares ESG Aware US Aggrega | 1.39% | 188,092 | $9.0M | Reduce -2.3% |
| SGOV iShares 0-3 Month Treasury B | 1.30% | 84,557 | $8.5M | Add +477.0% |
| IEFA iShares Core MSCI Eafe ETF | 1.13% | 83,746 | $7.4M | Reduce -10.8% |
| VOO Vanguard S&P 500 ETF | 0.88% | 9,338 | $5.7M | Add +0.4% |
| IWF iShares Russell 1000 Growth | 0.88% | 12,083 | $5.7M | No change |
| MSFT Microsoft Corp. | 0.85% | 10,789 | $5.6M | Add +0.6% |
| META Meta Platforms Inc. Class A | 0.76% | 6,834 | $5.0M | Reduce -5.5% |
| U Unity Software Inc. | 0.69% | 114,414 | $4.5M | Reduce -16.4% |
| SCHV Schwab US Large-Cap Value | 0.67% | 148,651 | $4.3M | Reduce -0.8% |
| LLY Eli Lilly & Co. | 0.59% | 4,649 | $3.8M | Reduce -4.1% |
| QQQ Invesco QQQ Trust Series 1 | 0.57% | 6,146 | $3.7M | Reduce -12.6% |
| EMXC iShares MSCI Emr MRK Ex Chna | 0.54% | 51,776 | $3.5M | Reduce -63.6% |
| IWD iShares Russell 1000 Value E | 0.52% | 16,574 | $3.4M | Reduce -1.2% |
| ESGV Vanguard ESG US Stock ETF | 0.51% | 27,638 | $3.3M | Reduce -1.9% |
| BSV Vanguard Short-Term Bond ETF | 0.50% | 41,354 | $3.3M | Add +21.3% |
| GOOG Alphabet Inc. Class C | 0.47% | 12,504 | $3.1M | Reduce -9.0% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.47% | 4,542 | $3.0M | Reduce -0.1% |
| MCD McDonald's Corp. | 0.45% | 9,732 | $2.9M | Add +0.1% |
| TSLA Tesla Inc. | 0.42% | 6,218 | $2.7M | Reduce -14.9% |
| SCHM Schwab US Mid Cap ETF | 0.38% | 82,294 | $2.5M | Reduce -8.1% |
| AMZN Amazon.com Inc. | 0.38% | 11,025 | $2.5M | Reduce -0.2% |
| SPSM SS SPDR P S&P 600 Small Cap | 0.36% | 50,456 | $2.4M | Reduce -0.5% |
| XOM Exxon Mobil Corp. | 0.36% | 20,966 | $2.3M | No change |
| IJR iShares Core S&P Small-Cap E | 0.33% | 18,219 | $2.2M | Add +2.9% |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 0.32% | 7,175 | $2.1M | Reduce -0.1% |
| SCHF Schwab Intl Equity ETF | 0.32% | 87,323 | $2.1M | Reduce -0.6% |
| VB Vanguard Most SM-Cap ETF-Usd | 0.31% | 7,905 | $2.0M | Reduce -0.5% |
| SPYV SS SPDR P S&P 500 Value ETF | 0.31% | 36,360 | $2.0M | Add +0.7% |
| VGT Vanguard Info Tech ETF | 0.31% | 2,650 | $2.0M | Add +0.8% |
| NFLX Netflix Inc. | 0.30% | 1,691 | $2.0M | Reduce -4.4% |
| VEA Vanguard Ftse Developed ETF | 0.27% | 28,822 | $1.7M | Add +0.1% |
| MA Mastercard Inc. Class A | 0.26% | 2,920 | $1.7M | No change |
| AME Ametek Inc. | 0.25% | 8,844 | $1.6M | No change |
| STX Seagate Technology Holdings | 0.25% | 6,420 | $1.6M | Reduce -3.0% |
| NVDA Nvidia Corp. | 0.24% | 8,442 | $1.6M | Add +2.9% |
| IWO iShares Russell 2000 Growth | 0.24% | 4,868 | $1.6M | Reduce -2.5% |
| IWS iShares Russell Mid-Cap Valu | 0.24% | 11,066 | $1.6M | No change |
| GOOGL Alphabet Inc. Class A | 0.22% | 5,927 | $1.5M | Add +0.2% |
| SUSC iShares ESG Aware Usd Corpor | 0.22% | 61,111 | $1.4M | Reduce -4.7% |
| TLT iShares 20+ Year Treasury BD | 0.22% | 15,932 | $1.4M | Add +10.7% |
| DBEF Xtrackers MSCI Eafe Hedged E | 0.20% | 28,444 | $1.3M | Reduce -76.0% |
| IEV iShares Europe ETF | 0.20% | 20,048 | $1.3M | Reduce -26.8% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.20% | 2,580 | $1.3M | No change |
| SUSL iShares ESG MSCI USA Leaders | 0.19% | 10,581 | $1.2M | No change |
| JPM JPMorgan Chase & Co. | 0.19% | 3,948 | $1.2M | Reduce -7.0% |
| V Visa Inc. Class A | 0.19% | 3,495 | $1.2M | Reduce -4.9% |
| ORCL Oracle Corp. | 0.18% | 4,044 | $1.2M | Reduce -0.2% |
| SPYX SS SPDR S&P 500 Foss FL ETF | 0.17% | 19,753 | $1.1M | Reduce -0.4% |
| IVLU iShares MSCI International V | 0.16% | 29,863 | $1.1M | Reduce -3.4% |
| LIF LIFE360 Inc. | 0.16% | 9,393 | $1.0M | No change |
| PG The Procter & Gamble Co. | 0.16% | 6,652 | $1.0M | Reduce -5.6% |
| PWZ Invesco California Amt-Free | 0.15% | 41,671 | $999K | Reduce -21.6% |
| DFAC Dimensional US Core Equity 2 | 0.15% | 25,646 | $994K | No change |
| DE Deere & Co. | 0.15% | 2,129 | $983K | Add +0.1% |
| IWN iShares Russell 2000 Value E | 0.15% | 5,475 | $975K | Reduce -4.2% |
| RY Royal Bank of Canada | 0.14% | 6,416 | $939K | No change |
| PLTR Palantir Technologies Inc. Class A | 0.13% | 4,682 | $876K | Add +5.0% |
| TD Toronto-Dominion Bank | 0.13% | 10,590 | $843K | No change |
| ABBV Abbvie Inc. | 0.13% | 3,441 | $814K | Add +0.2% |
| SNPS Synopsys Inc. | 0.12% | 1,694 | $798K | Reduce -29.4% |
| HD Home Depot Inc. | 0.12% | 1,984 | $784K | Reduce -7.8% |
| IVW iShares S&P 500 Growth ETF | 0.12% | 6,321 | $767K | No change |
| CDNS Cadence Design SYS Inc. | 0.12% | 2,167 | $752K | Reduce -15.0% |
| IWV iShares Russell 3000 ETF | 0.11% | 1,887 | $718K | Reduce -16.6% |
| CAT Caterpillar Inc. | 0.11% | 1,447 | $710K | Reduce -6.0% |
| CM Can Imperial BK of Commerce filed as CANADIAN IMPERIAL BANK OF CO | 0.11% | 8,503 | $686K | No change |
| COST Costco Wholesale Corp. | 0.10% | 742 | $680K | Reduce -0.1% |
| EMGF iShares Emerging Markets Equ | 0.10% | 11,244 | $642K | Reduce -27.6% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.09% | 2,117 | $607K | Reduce -5.2% |
| ESML iShares ESG Aware MSCI USA S | 0.09% | 12,503 | $569K | Reduce -0.4% |
| ESGD iShares Trust iShares ESG Aw | 0.09% | 6,034 | $567K | Reduce -3.2% |
| CNI Canadian Natl Railway Co. | 0.09% | 6,000 | $567K | No change |
| CSCO Cisco Systems Inc. | 0.09% | 8,294 | $567K | Reduce -1.2% |
| ICF iShares Select U.S. REIT ETF | 0.08% | 8,924 | $547K | No change |
| VOOV Vanguard S&P 500 Value ETF | 0.08% | 2,648 | $530K | No change |
| CP Canadian Pacific Kansas City | 0.08% | 6,935 | $526K | No change |
| WMT Walmart Inc. | 0.08% | 5,063 | $515K | Reduce -0.1% |
| RPG Invesco S&P 500 Pure Growth | 0.08% | 10,632 | $511K | Reduce -66.3% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.08% | 9,972 | $503K | Add +1.0% |
| BURL Burlington Stores Inc. | 0.08% | 1,965 | $503K | No change |
| MO Altria Group Inc. | 0.08% | 7,572 | $498K | Reduce -3.4% |
| VIGI Vanguard Int Div App Indx FD | 0.08% | 5,502 | $496K | Reduce -6.4% |
| VBIL Vanguard 0-3M T-Bill ETF | 0.08% | 6,550 | $494K | Add +3.4% |
Portfolio Sells Q2 2025 → Q3 2025
| EMXC iShares MSCI Emr MRK Ex Chna | Reduce -63.6% | 0.54% | −1.00 |
| DBEF Xtrackers MSCI Eafe Hedged E | Reduce -76.0% | 0.20% | −0.69 |
| IEFA iShares Core MSCI Eafe ETF | Reduce -10.8% | 1.13% | −0.22 |
| EAGG iShares ESG Aware US Aggrega | Reduce -2.3% | 1.39% | −0.19 |
| RPG Invesco S&P 500 Pure Growth | Reduce -66.3% | 0.08% | −0.17 |
| SCHZ Schwab US Aggregate Bond ETF | Reduce -0.3% | 1.43% | −0.16 |
| META Meta Platforms Inc. Class A | Reduce -5.5% | 0.76% | −0.15 |
| NFLX Netflix Inc. | Reduce -4.4% | 0.30% | −0.11 |
| QQQ Invesco QQQ Trust Series 1 | Reduce -12.6% | 0.57% | −0.09 |
| IEV iShares Europe ETF | Reduce -26.8% | 0.20% | −0.09 |
| SNPS Synopsys Inc. | Reduce -29.4% | 0.12% | −0.09 |
| VV Vngrd Mrgstr LRG-Cap ETF-Usd | Sold out | 0.00% | −0.08 |
| EEM iShares MSCI Emerging Market | Sold out | 0.00% | −0.07 |
| CRM Salesforce Inc. | Reduce -43.1% | 0.06% | −0.07 |
| IWX iShares Russell Top 200 Valu | Sold out | 0.00% | −0.07 |
| LLY Eli Lilly & Co. | Reduce -4.1% | 0.59% | −0.06 |
| PWZ Invesco California Amt-Free | Reduce -21.6% | 0.15% | −0.06 |
| ADBE Adobe Inc. | Sold out | 0.00% | −0.06 |
| KO The Coca-Cola Co. | Sold out | 0.00% | −0.06 |
| SCHM Schwab US Mid Cap ETF | Reduce -8.1% | 0.38% | −0.05 |
| IWR iShares Russell Mid-Cap ETF | Reduce -42.2% | 0.06% | −0.05 |
| SCHV Schwab US Large-Cap Value | Reduce -0.8% | 0.67% | −0.05 |
| SPYG SS SPDR P S&P 500 Growth ETF | Reduce -0.9% | 1.75% | −0.04 |
| DIS The Walt Disney Co. | Sold out | 0.00% | −0.04 |
| IWD iShares Russell 1000 Value E | Reduce -1.2% | 0.52% | −0.04 |
| EMGF iShares Emerging Markets Equ | Reduce -27.6% | 0.10% | −0.04 |
| AMZN Amazon.com Inc. | Reduce -0.2% | 0.38% | −0.04 |
| HUBS HubSpot Inc. | Sold out | 0.00% | −0.04 |
| V Visa Inc. Class A | Reduce -4.9% | 0.19% | −0.04 |
| CHD Church & Dwight Co. Inc. | Sold out | 0.00% | −0.04 |
| PG The Procter & Gamble Co. | Reduce -5.6% | 0.16% | −0.04 |
| PM Philip Morris International | Sold out | 0.00% | −0.04 |
| TXN Texas Instruments Inc. | Sold out | 0.00% | −0.04 |
| AFL Aflac Inc. | Sold out | 0.00% | −0.04 |
| GLD SPDR Gold Shares | Sold out | 0.00% | −0.04 |
| SUSC iShares ESG Aware Usd Corpor | Reduce -4.7% | 0.22% | −0.03 |
| SCHG Schwab US Large-Cap Growth | Reduce -0.3% | 1.50% | −0.03 |
| IWV iShares Russell 3000 ETF | Reduce -16.6% | 0.11% | −0.03 |
| ESGV Vanguard ESG US Stock ETF | Reduce -1.9% | 0.51% | −0.03 |
| JPM JPMorgan Chase & Co. | Reduce -7.0% | 0.19% | −0.03 |
| COST Costco Wholesale Corp. | Reduce -0.1% | 0.10% | −0.02 |
| KLAC KLA Corp. | Reduce -33.9% | 0.07% | −0.02 |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | Reduce -0.1% | 0.32% | −0.02 |
| KOPN Kopin Corp. | Sold out | 0.00% | −0.02 |
| IBM Intl Business Machines Corp. | Reduce -5.2% | 0.09% | −0.02 |
| CDNS Cadence Design SYS Inc. | Reduce -15.0% | 0.12% | −0.02 |
| SCHF Schwab Intl Equity ETF | Reduce -0.6% | 0.32% | −0.02 |
| BA The Boeing Co. | Reduce -21.2% | 0.05% | −0.02 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -0.1% | 0.47% | −0.02 |
| XLE SS Energy Select Sector | Reduce -20.0% | 0.05% | −0.02 |
Portfolio Buys Q2 2025 → Q3 2025
| IEMG iShares Core MSCI Emerging | Add +101.4% | 3.50% | +1.75 |
| SGOV iShares 0-3 Month Treasury B | Add +477.0% | 1.30% | +1.05 |
| AAPL Apple Inc. | Add +1.3% | 6.18% | +0.73 |
| TLH iShares 10-20 Year Treasury | Add +33.4% | 2.29% | +0.40 |
| IVV iShares Core S&P 500 ETF | Add +5.5% | 9.98% | +0.20 |
| VTV Vanguard Mrngstr Val ETF-Aui | Add +8.4% | 8.21% | +0.18 |
| EFV iShares MSCI Eafe Value ETF | Add +9.0% | 4.12% | +0.17 |
| OEF iShares S&P 100 ETF | Add +7.0% | 2.43% | +0.12 |
| IJH iShares Core S&P Midcap ETF | Add +13.6% | 1.47% | +0.10 |
| XLK SS Technology Select Sector | Add +1.6% | 2.64% | +0.07 |
| GOOGL Alphabet Inc. Class A | Add +0.2% | 0.22% | +0.04 |
| BSV Vanguard Short-Term Bond ETF | Add +21.3% | 0.50% | +0.04 |
| TSM Taiwan Semiconductor-SP ADR | New | 0.04% | +0.04 |
| GIS General Mills Inc. | New | 0.04% | +0.04 |
| SHOP Shopify Inc. Class A | New | 0.04% | +0.04 |
| GE General Electric | New | 0.03% | +0.03 |
| MUB iShares National Muni Bond E | New | 0.03% | +0.03 |
| AVGO Broadcom Inc. | New | 0.03% | +0.03 |
| BMO Bank of Montreal | New | 0.03% | +0.03 |
| PLTR Palantir Technologies Inc. Class A | Add +5.0% | 0.13% | +0.03 |
| VUG Vanguard Mrngstar GR ETF-Sui | Add +1.9% | 9.58% | +0.03 |
| NVDA Nvidia Corp. | Add +2.9% | 0.24% | +0.02 |
| ABBV Abbvie Inc. | Add +0.2% | 0.13% | +0.02 |
| VGT Vanguard Info Tech ETF | Add +0.8% | 0.31% | +0.01 |
| STIP iShares 0-5 Year Tips Bond E | Add +20.3% | 0.06% | +0.00 |
| IJR iShares Core S&P Small-Cap E | Add +2.9% | 0.33% | +0.00 |
| TLT iShares 20+ Year Treasury BD | Add +10.7% | 0.22% | +0.00 |
| BNDX Vanguard Total Intl Bond ETF | Add +11.3% | 0.04% | −0.00 |
| AMGN Amgen Inc. | Add +3.0% | 0.04% | −0.00 |
| CVX Chevron Corp. | Add +0.8% | 0.07% | −0.00 |
| BAC Bank of America Corp. | Add +1.0% | 0.08% | −0.00 |
| WFC Wells Fargo & Co. | Add +2.5% | 0.03% | −0.00 |
| HEFA Isha Curr Hedged MSCI Eafe | Add +0.0% | 0.05% | −0.00 |
| MMM 3M Co. | Add +0.1% | 0.05% | −0.00 |
| VBIL Vanguard 0-3M T-Bill ETF | Add +3.4% | 0.08% | −0.01 |
| VEA Vanguard Ftse Developed ETF | Add +0.1% | 0.27% | −0.01 |
| SPYV SS SPDR P S&P 500 Value ETF | Add +0.7% | 0.31% | −0.01 |
| EFG iShares MSCI Eafe Growth ETF | Add +7.4% | 2.44% | −0.02 |
| VOO Vanguard S&P 500 ETF | Add +0.4% | 0.88% | −0.03 |
| DE Deere & Co. | Add +0.1% | 0.15% | −0.04 |
| MCD McDonald's Corp. | Add +0.1% | 0.45% | −0.04 |
| MSFT Microsoft Corp. | Add +0.6% | 0.85% | −0.06 |
| ESGU iShares ESG Aware MSCI USA | Add +0.1% | 3.41% | −0.11 |
| CMF iShares California Muni Bond | Add +3.7% | 2.24% | −0.13 |
| IUSB Ishr CR Unvrse Usd BD ETF-Ui | Add +8.5% | 9.36% | −0.20 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 203 | $809.5M | IVV, VUG, VTV, IUSB, AAPL |
| Q1 2026 | 181 | $713.2M | IVV, IUSB, VTV, VUG, AAPL |
| Q4 2025 | 173 | $722.6M | IVV, VUG, IUSB, AAPL, VTV |
| Q3 2025 | 153 | $650.9M | IVV, VUG, IUSB, VTV, AAPL |
| Q2 2025 | 159 | $581.4M | IVV, IUSB, VUG, VTV, AAPL |
| Q1 2025 | 154 | $504.4M | IUSB, IVV, VUG, VTV, AAPL |
| Q4 2024 | 150 | $531.6M | VUG, IVV, IUSB, AAPL, VTV |
| Q3 2024 | 151 | $516.3M | VUG, IVV, IUSB, AAPL, VTV |
| Q2 2024 | 145 | $476.2M | VUG, IVV, IUSB, AAPL, VTV |
| Q1 2024 | 150 | $448.7M | VUG, IVV, IUSB, AAPL, VTV |