Affinity Capital Advisors, LLC

In its 13F for Q4 2025 (holdings as of December 31, 2025, filed January 9, 2026), Affinity Capital Advisors, LLC reported 173 stock positions worth $722.6 million. Its top holding was iShares Core S&P 500 ETF (IVV) at 9.8% of the portfolio, followed by Vanguard Mrngstar GR ETF-Sui (VUG, 9.1%) and Ishr CR Unvrse Usd BD ETF-Ui (IUSB, 8.9%). Compared with Q3 2025, it opened 21 new positions, sold out of 1, added to 85 and reduced 42. The biggest buy was Apple (AAPL, shares +44%) and the biggest sale iShares ESG Aware MSCI USA (ESGU, shares −1%).

Most Recent 13F
Q2 2026
Location
BERKELEY, CA
CIK
0001810023
Portfolio Value
$722.6M (Q4 2025)
SEC Filing
0001810023-26-000001 ↗ filed Jan 9, 2026

Holdings Value

0$200.0M$400.0M$600.0M$800.0M$1.0B Q1 2024: $448.7M Q1 2024 Q2 2024: $476.2M Q2 2024 Q3 2024: $516.3M Q3 2024 Q4 2024: $531.6M Q4 2024 Q1 2025: $504.4M Q1 2025 Q2 2025: $581.4M Q2 2025 Q3 2025: $650.9M Q3 2025 Q4 2025: $722.6M $722.6M Q4 2025 Q1 2026: $713.2M Q1 2026 Q2 2026: $809.5M Q2 2026

Holdings 173 stocks · $722.6M
IVV iShares Core S&P 500 ETF 9.77% 103,059 $70.6M Add +6.7%
VUG Vanguard Mrngstar GR ETF-Sui 9.13% 135,179 $65.9M Add +4.8%
IUSB Ishr CR Unvrse Usd BD ETF-Ui 8.93% 1,387,146 $64.6M Add +6.4%
AAPL Apple Inc. 8.45% 224,654 $61.1M Add +43.6%
VTV Vanguard Mrngstr Val ETF-Aui 8.02% 303,256 $57.9M Add +5.8%
EFV iShares MSCI Eafe Value ETF 4.10% 415,147 $29.6M Add +5.5%
IEMG iShares Core MSCI Emerging 3.55% 381,556 $25.6M Add +11.8%
ESGU iShares ESG Aware MSCI USA 3.10% 150,592 $22.4M Reduce -0.7%
XLK SS Technology Select Sector 2.50% 125,311 $18.0M Add +4.3%
OEF iShares S&P 100 ETF 2.33% 49,121 $16.8M Add +3.8%
EFG iShares MSCI Eafe Growth ETF 2.26% 143,393 $16.3M Add +4.5%
SGOV iShares 0-3 Month Treasury B 2.24% 161,464 $16.2M Add +91.0%
TLH iShares 10-20 Year Treasury 2.21% 157,179 $16.0M Add +8.7%
CMF iShares California Muni Bond 2.14% 269,594 $15.5M Add +5.6%
SPYG SS SPDR P S&P 500 Growth ETF 1.59% 107,810 $11.5M Reduce -0.7%
IJH iShares Core S&P Midcap ETF 1.47% 160,434 $10.6M Add +9.6%
SCHG Schwab US Large-Cap Growth 1.31% 289,890 $9.5M Reduce -4.6%
SCHZ Schwab US Aggregate Bond ETF 1.30% 401,793 $9.4M Add +1.4%
EAGG iShares ESG Aware US Aggrega 1.25% 188,993 $9.0M Add +0.5%
MSFT Microsoft Corp. 1.04% 15,598 $7.5M Add +44.6%
IEFA iShares Core MSCI Eafe ETF 0.98% 79,114 $7.1M Reduce -5.5%
VOO Vanguard S&P 500 ETF 0.82% 9,481 $5.9M Add +1.5%
IWF iShares Russell 1000 Growth 0.79% 12,083 $5.7M No change
U Unity Software Inc. 0.70% 114,450 $5.1M Add +0.0%
LLY Eli Lilly & Co. 0.69% 4,650 $5.0M Add +0.0%
META Meta Platforms Inc. Class A 0.64% 6,990 $4.6M Add +2.3%
SCHV Schwab US Large-Cap Value 0.59% 143,014 $4.2M Reduce -3.8%
GOOG Alphabet Inc. Class C 0.54% 12,340 $3.9M Reduce -1.3%
QQQ Invesco QQQ Trust Series 1 0.51% 6,012 $3.7M Reduce -2.2%
IWD iShares Russell 1000 Value E 0.48% 16,376 $3.4M Reduce -1.2%
BSV Vanguard Short-Term Bond ETF 0.46% 42,209 $3.3M Add +2.1%
ESGV Vanguard ESG US Stock ETF 0.46% 27,201 $3.3M Reduce -1.6%
NVDA Nvidia Corp. 0.44% 16,989 $3.2M Add +101.2%
MCD McDonald's Corp. 0.42% 9,946 $3.0M Add +2.2%
EMXC iShares MSCI Emr MRK Ex Chna 0.42% 41,570 $3.0M Reduce -19.7%
SPY SS SPDR S&P 500 ETF Trust-US 0.41% 4,395 $3.0M Reduce -3.2%
TSLA Tesla Inc. 0.41% 6,542 $2.9M Add +5.2%
AMZN Amazon.com Inc. 0.37% 11,489 $2.7M Add +4.2%
XOM Exxon Mobil Corp. 0.36% 21,361 $2.6M Add +1.9%
GOOGL Alphabet Inc. Class A 0.35% 8,146 $2.5M Add +37.4%
VO Vngrd Mrngstr MD-Cap ETF-Usd 0.32% 7,999 $2.3M Add +11.5%
SCHM Schwab US Mid Cap ETF 0.32% 76,179 $2.3M Reduce -7.4%
IJR iShares Core S&P Small-Cap E 0.30% 18,219 $2.2M No change
SCHF Schwab Intl Equity ETF 0.29% 87,339 $2.1M Add +0.0%
SPSM SS SPDR P S&P 600 Small Cap 0.29% 44,692 $2.1M Reduce -11.4%
TLT iShares 20+ Year Treasury BD 0.29% 23,748 $2.1M Add +49.1%
VGT Vanguard Info Tech ETF 0.28% 2,731 $2.1M Add +3.1%
SPYV SS SPDR P S&P 500 Value ETF 0.28% 36,175 $2.1M Reduce -0.5%
VB Vanguard Most SM-Cap ETF-Usd 0.28% 7,913 $2.0M Add +0.1%
VEA Vanguard Ftse Developed ETF 0.27% 31,108 $1.9M Add +7.9%
STX Seagate Technology Holdings 0.25% 6,584 $1.8M Add +2.5%
MA Mastercard Inc. Class A 0.23% 2,939 $1.7M Add +0.7%
AME Ametek Inc. 0.23% 7,921 $1.6M Reduce -10.4%
NFLX Netflix Inc. 0.22% 17,007 $1.6M Add +0.6%
IWO iShares Russell 2000 Growth 0.22% 4,868 $1.6M No change
IWS iShares Russell Mid-Cap Valu 0.22% 11,071 $1.6M Add +0.1%
BRK.B Berkshire Hathaway Inc. Class B 0.20% 2,883 $1.4M Add +11.7%
IEV iShares Europe ETF 0.19% 19,610 $1.3M Reduce -2.2%
JPM JPMorgan Chase & Co. 0.18% 4,121 $1.3M Add +4.4%
SUSC iShares ESG Aware Usd Corpor 0.18% 56,670 $1.3M Reduce -7.3%
SUSL iShares ESG MSCI USA Leaders 0.18% 10,581 $1.3M No change
V Visa Inc. Class A 0.17% 3,505 $1.2M Add +0.3%
IVLU iShares MSCI International V 0.16% 29,759 $1.1M Reduce -0.3%
SPYX SS SPDR S&P 500 Foss FL ETF 0.15% 19,755 $1.1M Add +0.0%
RY Royal Bank of Canada 0.15% 6,416 $1.1M No change
DBEF Xtrackers MSCI Eafe Hedged E 0.14% 21,710 $1.0M Reduce -23.7%
DFAC Dimensional US Core Equity 2 0.14% 25,646 $1.0M No change
PWZ Invesco California Amt-Free 0.14% 41,487 $1.0M Reduce -0.4%
TD Toronto-Dominion Bank 0.14% 10,590 $998K No change
DE Deere & Co. 0.14% 2,131 $992K Add +0.1%
IWN iShares Russell 2000 Value E 0.14% 5,471 $991K Reduce -0.1%
CAT Caterpillar Inc. 0.13% 1,623 $930K Add +12.2%
PLTR Palantir Technologies Inc. Class A 0.13% 5,162 $918K Add +10.3%
ABBV Abbvie Inc. 0.13% 4,005 $915K Add +16.4%
PG The Procter & Gamble Co. 0.12% 6,194 $888K Reduce -6.9%
SNPS Synopsys Inc. 0.12% 1,815 $853K Add +7.1%
IVW iShares S&P 500 Growth ETF 0.11% 6,729 $829K Add +6.5%
VWO Vanguard Ftse Emerging Marke 0.11% 14,961 $804K Add +67.5%
ORCL Oracle Corp. 0.11% 4,061 $791K Add +0.4%
CM Can Imperial BK of Commerce filed as CANADIAN IMPERIAL BANK OF CO 0.11% 8,503 $770K No change
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS 0.10% 2,440 $723K Add +15.3%
WMT Walmart Inc. 0.10% 6,245 $696K Add +23.4%
EXPE Expedia Group Inc. 0.09% 2,408 $682K New
CDNS Cadence Design SYS Inc. 0.09% 2,167 $677K No change
COST Costco Wholesale Corp. 0.09% 780 $672K Add +5.1%
HD Home Depot Inc. 0.09% 1,915 $659K Reduce -3.5%
IWV iShares Russell 3000 ETF 0.09% 1,639 $634K Reduce -13.1%
CSCO Cisco Systems Inc. 0.09% 8,196 $631K Reduce -1.2%
BAC Bank of America Corp. filed as BANK AMERICA CORP 0.08% 11,032 $607K Add +10.6%
LIF LIFE360 Inc. 0.08% 9,393 $602K No change
AVGO Broadcom Inc. 0.08% 1,719 $595K Add +164.5%
CNI Canadian Natl Railway Co. 0.08% 6,000 $593K No change
EMGF iShares Emerging Markets Equ 0.08% 10,025 $580K Reduce -10.8%
ESML iShares ESG Aware MSCI USA S 0.08% 12,505 $575K Add +0.0%
ESGD iShares Trust iShares ESG Aw 0.08% 6,044 $575K Add +0.2%
BURL Burlington Stores Inc. 0.08% 1,965 $568K No change
VOOV Vanguard S&P 500 Value ETF 0.08% 2,648 $542K No change
ICF iShares Select U.S. REIT ETF 0.07% 8,904 $531K Reduce -0.2%
KLAC KLA Corp. 0.07% 431 $524K Add +14.9%
VIGI Vanguard Int Div App Indx FD 0.07% 5,645 $516K Add +2.6%

Show all 173 holdings

Portfolio Sells Q3 2025 → Q4 2025
ESGU iShares ESG Aware MSCI USA Reduce -0.7% 3.10% −0.31
SCHG Schwab US Large-Cap Growth Reduce -4.6% 1.31% −0.19
SPYG SS SPDR P S&P 500 Growth ETF Reduce -0.7% 1.59% −0.16
IEFA iShares Core MSCI Eafe ETF Reduce -5.5% 0.98% −0.15
EMXC iShares MSCI Emr MRK Ex Chna Reduce -19.7% 0.42% −0.13
SCHV Schwab US Large-Cap Value Reduce -3.8% 0.59% −0.08
SPSM SS SPDR P S&P 600 Small Cap Reduce -11.4% 0.29% −0.07
SCHM Schwab US Mid Cap ETF Reduce -7.4% 0.32% −0.06
QQQ Invesco QQQ Trust Series 1 Reduce -2.2% 0.51% −0.06
DBEF Xtrackers MSCI Eafe Hedged E Reduce -23.7% 0.14% −0.06
SPY SS SPDR S&P 500 ETF Trust-US Reduce -3.2% 0.41% −0.05
ESGV Vanguard ESG US Stock ETF Reduce -1.6% 0.46% −0.05
IWD iShares Russell 1000 Value E Reduce -1.2% 0.48% −0.04
SUSC iShares ESG Aware Usd Corpor Reduce -7.3% 0.18% −0.04
BNDX Vanguard Total Intl Bond ETF Sold out 0.00% −0.04
PG The Procter & Gamble Co. Reduce -6.9% 0.12% −0.03
HD Home Depot Inc. Reduce -3.5% 0.09% −0.03
AME Ametek Inc. Reduce -10.4% 0.23% −0.03
GBTC Grayscale Bitcoin Trust ETF Reduce -0.1% 0.05% −0.03
SPYV SS SPDR P S&P 500 Value ETF Reduce -0.5% 0.28% −0.03
IWV iShares Russell 3000 ETF Reduce -13.1% 0.09% −0.02
IEV iShares Europe ETF Reduce -2.2% 0.19% −0.02
VBIL Vanguard 0-3M T-Bill ETF Reduce -16.0% 0.06% −0.02
EMGF iShares Emerging Markets Equ Reduce -10.8% 0.08% −0.02
VCSH Vanguard S/T Corp. Bond ETF Reduce -24.7% 0.04% −0.02
AGG iShares Core U.S. Aggregate Reduce -27.0% 0.03% −0.01
PWZ Invesco California Amt-Free Reduce -0.4% 0.14% −0.01
VNQ Vanguard Real Estate ETF Reduce -14.5% 0.04% −0.01
XLE SS Energy Select Sector Reduce -24.3% 0.03% −0.01
IWN iShares Russell 2000 Value E Reduce -0.1% 0.14% −0.01
INTC Intel Corp. Reduce -7.1% 0.05% −0.01
ICF iShares Select U.S. REIT ETF Reduce -0.2% 0.07% −0.01
VSGX Vanguard ESG Intl Stock ETF Reduce -16.6% 0.03% −0.01
GIS General Mills Inc. Reduce -5.2% 0.03% −0.01
HEFA Isha Curr Hedged MSCI Eafe Reduce -6.6% 0.05% −0.01
IVLU iShares MSCI International V Reduce -0.3% 0.16% −0.01
IWR iShares Russell Mid-Cap ETF Reduce -0.2% 0.05% −0.01
ISTB iShares Core 1-5 Year Usd Bo Reduce -3.4% 0.03% −0.00
EMB iShares JP Morgan Usd Emergi Reduce -0.3% 0.03% −0.00
VWOB Vanguard Emerg MKTS Gov BND Reduce -0.3% 0.03% −0.00
SCHX Schwab US Large-Cap ETF Reduce -0.1% 0.03% −0.00
CSCO Cisco Systems Inc. Reduce -1.2% 0.09% +0.00
GOOG Alphabet Inc. Class C Reduce -1.3% 0.54% +0.06

Portfolio Buys Q3 2025 → Q4 2025
AAPL Apple Inc. Add +43.6% 8.45% +2.27
SGOV iShares 0-3 Month Treasury B Add +91.0% 2.24% +0.94
NVDA Nvidia Corp. Add +101.2% 0.44% +0.19
MSFT Microsoft Corp. Add +44.6% 1.04% +0.19
GOOGL Alphabet Inc. Class A Add +37.4% 0.35% +0.13
LLY Eli Lilly & Co. Add +0.0% 0.69% +0.11
EXPE Expedia Group Inc. New 0.09% +0.09
TLT iShares 20+ Year Treasury BD Add +49.1% 0.29% +0.07
IEMG iShares Core MSCI Emerging Add +11.8% 3.55% +0.05
AVGO Broadcom Inc. Add +164.5% 0.08% +0.05
OMC Omnicom Group New 0.04% +0.04
CL Colgate-Palmolive Co. New 0.04% +0.04
RTX RTX Corp. New 0.04% +0.04
AEP American Electric Power New 0.04% +0.04
ADBE Adobe Inc. New 0.04% +0.04
TXN Texas Instruments Inc. New 0.04% +0.04
VWO Vanguard Ftse Emerging Marke Add +67.5% 0.11% +0.04
PM Philip Morris International New 0.04% +0.04
AFL Aflac Inc. New 0.03% +0.03
EA Electronic Arts Inc. New 0.03% +0.03
QCOM Qualcomm Inc. New 0.03% +0.03
UNH Unitedhealth Group Inc. New 0.03% +0.03
MS Morgan Stanley New 0.03% +0.03
FIX Comfort Systems USA Inc. New 0.03% +0.03
DIS The Walt Disney Co. New 0.03% +0.03
ETR Entergy Corp. New 0.03% +0.03
ED Consolidated Edison Inc. New 0.03% +0.03
IWM iShares Russell 2000 ETF New 0.03% +0.03
NJR New Jersey Resources Corp. New 0.03% +0.03
INTU Intuit Inc. New 0.03% +0.03
FNDX Schwab Fndmntl US LRG Co. ETF New 0.03% +0.03
JNJ Johnson & Johnson Add +42.2% 0.07% +0.02
CAT Caterpillar Inc. Add +12.2% 0.13% +0.02
WMT Walmart Inc. Add +23.4% 0.10% +0.02
MRK Merck & Co. Inc. Add +21.1% 0.07% +0.02
LRCX Lam Research Corp. Add +23.1% 0.06% +0.01
TWLO Twilio Inc. Class A Add +6.5% 0.05% +0.01
U Unity Software Inc. Add +0.0% 0.70% +0.01
T AT&T Inc. Add +57.4% 0.05% +0.01
AXP American Express Co. Add +28.1% 0.04% +0.01
CRM Salesforce Inc. Add +16.0% 0.07% +0.01
AMGN Amgen Inc. Add +21.0% 0.05% +0.01
WFC Wells Fargo & Co. Add +16.5% 0.04% +0.01
IBM Intl Business Machines Corp. Add +15.3% 0.10% +0.01
KLAC KLA Corp. Add +14.9% 0.07% +0.01
BAC Bank of America Corp. Add +10.6% 0.08% +0.01
NEE Nextera Energy Inc. Add +24.9% 0.04% +0.01
BRK.B Berkshire Hathaway Inc. Class B Add +11.7% 0.20% +0.00
SCHW Schwab (charles) Corp. Add +7.8% 0.06% +0.00
SPGI S&P Global Inc. Add +7.0% 0.04% +0.00

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 203$809.5MIVV, VUG, VTV, IUSB, AAPL
Q1 2026 181$713.2MIVV, IUSB, VTV, VUG, AAPL
Q4 2025 173$722.6MIVV, VUG, IUSB, AAPL, VTV
Q3 2025 153$650.9MIVV, VUG, IUSB, VTV, AAPL
Q2 2025 159$581.4MIVV, IUSB, VUG, VTV, AAPL
Q1 2025 154$504.4MIUSB, IVV, VUG, VTV, AAPL
Q4 2024 150$531.6MVUG, IVV, IUSB, AAPL, VTV
Q3 2024 151$516.3MVUG, IVV, IUSB, AAPL, VTV
Q2 2024 145$476.2MVUG, IVV, IUSB, AAPL, VTV
Q1 2024 150$448.7MVUG, IVV, IUSB, AAPL, VTV