Affinity Capital Advisors, LLC

In its 13F for Q3 2024 (holdings as of September 30, 2024, filed October 7, 2024), Affinity Capital Advisors, LLC reported 151 stock positions worth $516.3 million. Its top holding was Vanguard Mrngstar GR ETF-Sui (VUG) at 9.7% of the portfolio, followed by iShares Core S&P 500 ETF (IVV, 9.4%) and Ishr CR Unvrse Usd BD ETF-Ui (IUSB, 9.1%). Compared with Q2 2024, it opened 7 new positions, sold out of 1, added to 43 and reduced 73. The biggest buy was a new position in Invesco California Amt-Free (PWZ) and the biggest sale an exit from Invesco Equal Weight 0-30 YR (GOVI).

Most Recent 13F
Q3 2026
Location
BERKELEY, CA
CIK
0001810023
Portfolio Value
$516.3M (Q3 2024)
SEC Filing
0001085146-24-004660 ↗ filed Oct 7, 2024

Holdings Value

0$200.0M$400.0M$600.0M$800.0M$1.0B Q1 2024: $448.7M Q1 2024 Q2 2024: $476.2M Q2 2024 Q3 2024: $516.3M $516.3M Q3 2024 Q4 2024: $531.6M Q4 2024 Q1 2025: $504.4M Q1 2025 Q2 2025: $581.4M Q2 2025 Q3 2025: $650.9M Q3 2025 Q4 2025: $722.6M Q4 2025 Q1 2026: $713.2M Q1 2026 Q2 2026: $809.5M Q2 2026 Q3 2026: $855.8M Q3 2026

Holdings 151 stocks · $516.3M
VUG Vanguard Mrngstar GR ETF-Sui 9.68% 130,169 $50.0M Add +6.1%
IVV iShares Core S&P 500 ETF 9.36% 83,743 $48.3M Add +2.3%
IUSB Ishr CR Unvrse Usd BD ETF-Ui 9.07% 994,078 $46.8M Add +7.2%
AAPL Apple Inc. 7.29% 161,602 $37.7M Reduce -0.9%
VTV Vanguard Mrngstr Val ETF-Aui 6.96% 205,774 $35.9M Add +2.1%
ESGU iShares ESG Aware MSCI USA 3.70% 151,458 $19.1M Add +6.6%
EFV iShares MSCI Eafe Value ETF 3.64% 326,491 $18.8M Reduce -6.3%
EMXC iShares MSCI Emr MRK Ex Chna 3.24% 274,034 $16.7M Add +12.0%
EFG iShares MSCI Eafe Growth ETF 3.12% 149,652 $16.1M Add +4.1%
XLK SS Technology Select Sector 2.37% 54,264 $12.3M Add +5.7%
OEF iShares S&P 100 ETF 1.81% 33,781 $9.3M Add +4.3%
SCHG Schwab US Large-Cap Growth 1.67% 82,667 $8.6M Reduce -0.5%
EAGG iShares ESG Aware US Aggrega 1.66% 176,889 $8.6M Add +18.7%
TLH iShares 10-20 Year Treasury 1.62% 76,435 $8.4M Add +11.6%
IEFA iShares Core MSCI Eafe ETF 1.50% 99,006 $7.7M Reduce -3.5%
IJH iShares Core S&P Midcap ETF 1.35% 111,692 $7.0M Add +8.8%
SPYG SS SPDR P S&P 500 Growth ETF 1.26% 78,702 $6.5M Reduce -9.0%
CMF iShares California Muni Bond 1.15% 101,900 $5.9M Reduce -1.9%
ESGV Vanguard ESG US Stock ETF 1.11% 56,260 $5.7M Reduce -10.6%
PWZ Invesco California Amt-Free 1.09% 223,857 $5.6M New
BSV Vanguard Short-Term Bond ETF 0.98% 64,370 $5.1M Add +6.8%
SCHZ Schwab US Aggregate Bond ETF 0.95% 103,011 $4.9M Reduce -4.7%
LLY Eli Lilly & Co. 0.94% 5,490 $4.9M Reduce -5.4%
IWF iShares Russell 1000 Growth 0.90% 12,388 $4.7M Reduce -0.4%
MSFT Microsoft Corp. 0.87% 10,454 $4.5M Add +7.8%
XLE SS Energy Select Sector 0.82% 48,027 $4.2M Add +12.0%
SCHV Schwab US Large-Cap Value 0.81% 51,860 $4.2M Reduce -7.9%
U Unity Software Inc. 0.67% 153,434 $3.5M Reduce -0.1%
IEMG iShares Core MSCI Emerging 0.65% 58,888 $3.4M Reduce -6.1%
META Meta Platforms Inc. Class A 0.65% 5,897 $3.4M Reduce -0.2%
IWD iShares Russell 1000 Value E 0.63% 17,013 $3.2M Reduce -2.6%
MCD McDonald's Corp. 0.57% 9,725 $3.0M Reduce -0.1%
SCHM Schwab US Mid Cap ETF 0.55% 34,374 $2.9M Reduce -6.8%
SPSM SS SPDR P S&P 600 Small Cap 0.51% 58,205 $2.6M Reduce -0.8%
SPY SS SPDR S&P 500 ETF Trust-US 0.51% 4,588 $2.6M Reduce -0.6%
QQQ Invesco QQQ Trust Series 1 0.50% 5,336 $2.6M Reduce -0.1%
DBEF Xtrackers MSCI Eafe Hedged E 0.49% 60,181 $2.5M Add +183.6%
GOOG Alphabet Inc. Class C 0.47% 14,466 $2.4M Add +0.1%
IJR iShares Core S&P Small-Cap E 0.43% 18,846 $2.2M Reduce -2.1%
VB Vanguard Most SM-Cap ETF-Usd 0.41% 8,856 $2.1M Reduce -6.9%
TSLA Tesla Inc. 0.40% 7,956 $2.1M Reduce -6.2%
AMZN Amazon.com Inc. 0.38% 10,655 $2.0M Reduce -1.1%
SCHF Schwab Intl Equity ETF 0.38% 47,556 $2.0M Reduce -0.8%
VEA Vanguard Ftse Developed ETF 0.36% 34,929 $1.8M Reduce -13.4%
SNPS Synopsys Inc. 0.35% 3,620 $1.8M No change
IWS iShares Russell Mid-Cap Valu 0.29% 11,488 $1.5M No change
AME Ametek Inc. 0.29% 8,842 $1.5M No change
VO Vngrd Mrngstr MD-Cap ETF-Usd 0.28% 5,456 $1.4M Reduce -6.4%
IWO iShares Russell 2000 Growth 0.27% 4,993 $1.4M Reduce -0.6%
MA Mastercard Inc. Class A 0.27% 2,831 $1.4M Add +1.8%
NFLX Netflix Inc. 0.26% 1,897 $1.3M Reduce -2.3%
IWN iShares Russell 2000 Value E 0.26% 7,965 $1.3M No change
IEV iShares Europe ETF 0.25% 22,260 $1.3M Add +1.5%
PG The Procter & Gamble Co. 0.24% 7,017 $1.2M Add +0.3%
BRK.B Berkshire Hathaway Inc. Class B 0.23% 2,574 $1.2M Add +6.2%
ESGD iShares Trust iShares ESG Aw 0.23% 14,022 $1.2M Reduce -23.7%
TLT iShares 20+ Year Treasury BD 0.22% 11,690 $1.1M Reduce -2.3%
HD Home Depot Inc. 0.22% 2,758 $1.1M Add +48.5%
ICLN iShares Global Clean Energy 0.20% 71,265 $1.0M Add +13.5%
V Visa Inc. Class A 0.20% 3,670 $1.0M Reduce -0.5%
IVLU iShares MSCI International V 0.19% 33,487 $989K Reduce -0.7%
VOO Vanguard S&P 500 ETF 0.19% 1,832 $967K Add +39.9%
VCSH Vanguard S/T Corp. Bond ETF 0.18% 12,025 $955K Reduce -4.3%
SPYX SS SPDR S&P 500 Foss FL ETF 0.18% 20,179 $953K Reduce -3.2%
SUSB iShares ESG Aware 1-5 Year U 0.18% 37,796 $951K Reduce -17.1%
AGG iShares Core U.S. Aggregate 0.18% 9,287 $941K Reduce -18.1%
DE Deere & Co. 0.18% 2,180 $910K Add +0.1%
DFAC Dimensional US Core Equity 2 0.17% 25,646 $879K No change
IWV iShares Russell 3000 ETF 0.17% 2,609 $853K Reduce -7.1%
SUSC iShares ESG Aware Usd Corpor 0.17% 35,803 $852K Add +9.3%
JPM JPMorgan Chase & Co. 0.16% 3,917 $826K Reduce -8.9%
NVDA Nvidia Corp. 0.16% 6,702 $814K Reduce -11.8%
RY Royal Bank of Canada 0.15% 6,416 $800K No change
RPG Invesco S&P 500 Pure Growth 0.15% 19,824 $778K Add +47.2%
CDNS Cadence Design SYS Inc. 0.15% 2,857 $774K No change
ESML iShares ESG Aware MSCI USA S 0.15% 18,261 $764K Reduce -7.7%
GOOGL Alphabet Inc. Class A 0.14% 4,470 $741K Add +6.0%
STX Seagate Technology Holdings 0.14% 6,620 $725K Add +1.5%
SUSL iShares ESG MSCI USA Leaders 0.14% 7,138 $725K Add +66.9%
CNI Canadian Natl Railway Co. 0.14% 6,000 $703K No change
VGT Vanguard Info Tech ETF 0.13% 1,187 $696K Add +40.6%
EMGF iShares Emerging Markets Equ 0.13% 13,962 $695K Reduce -3.3%
BURL Burlington Stores Inc. 0.13% 2,620 $690K No change
ABBV Abbvie Inc. 0.13% 3,410 $673K Add +0.2%
TD Toronto-Dominion Bank 0.13% 10,590 $670K Reduce -0.0%
VNQ Vanguard Real Estate ETF 0.13% 6,821 $664K Reduce -18.8%
ESGE iShares Inc. iShares ESG Awar 0.13% 18,181 $662K Reduce -14.3%
ICF iShares Select U.S. REIT ETF 0.12% 9,582 $632K Reduce -6.3%
CVX Chevron Corp. 0.12% 4,225 $622K Reduce -5.6%
IVW iShares S&P 500 Growth ETF 0.12% 6,321 $605K Reduce -0.8%
KO The Coca-Cola Co. 0.12% 8,409 $604K Reduce -0.1%
CAT Caterpillar Inc. 0.12% 1,529 $598K Add +0.3%
CP Canadian Pacific Kansas City 0.11% 6,935 $593K No change
COST Costco Wholesale Corp. 0.10% 598 $530K Reduce -4.3%
CM Can Imperial BK of Commerce filed as CANADIAN IMPERIAL BK COMM 0.10% 8,503 $522K No change
KLAC KLA Corp. 0.10% 655 $507K No change
VOOV Vanguard S&P 500 Value ETF 0.10% 2,648 $505K No change
EMB iShares JP Morgan Usd Emergi 0.09% 4,989 $467K Reduce -2.4%
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS 0.09% 2,105 $465K Reduce -3.9%
MRK Merck & Co. Inc. 0.09% 4,079 $463K Add +6.5%
VWOB Vanguard Emerg MKTS Gov BND 0.09% 6,949 $461K Reduce -4.3%
CSCO Cisco Systems Inc. 0.09% 8,393 $447K Reduce -7.9%
BX Blackstone Inc. 0.09% 2,900 $444K No change
JNJ Johnson & Johnson 0.09% 2,711 $439K Reduce -6.5%
BAC Bank of America Corp. filed as BANK AMERICA CORP 0.08% 10,720 $425K Add +42.8%
ADBE Adobe Inc. 0.08% 820 $425K Add +3.0%
IWR iShares Russell Mid-Cap ETF 0.08% 4,639 $409K Reduce -2.7%
NOC Northrop Grumman Corp. 0.08% 743 $392K No change
WMT Walmart Inc. 0.07% 4,735 $382K Reduce -2.0%
CBT Cabot Corp. 0.07% 3,211 $359K No change
VTI VG Morningstar TS MKT ETF-US 0.07% 1,258 $356K Reduce -2.2%
HRB H&R Block Inc. filed as BLOCK H & R INC 0.07% 5,555 $353K Add +9.9%
MO Altria Group Inc. 0.07% 6,912 $353K No change
VSGX Vanguard ESG Intl Stock ETF 0.07% 5,709 $351K No change
VWO Vanguard Ftse Emerging Marke 0.07% 7,286 $349K Reduce -32.8%
INTC Intel Corp. 0.07% 14,717 $345K Add +15.6%
BNDX Vanguard Total Intl Bond ETF 0.07% 6,778 $341K Reduce -16.3%
ORCL Oracle Corp. 0.06% 1,836 $313K Add +12.9%
SPGI S&P Global Inc. 0.06% 587 $303K No change
XLV SS Health Care Select Sector 0.06% 1,965 $303K Reduce -2.0%
CL Colgate-Palmolive Co. 0.06% 2,841 $295K Add +0.0%
CEG Constellation Energy 0.06% 1,124 $292K Reduce -4.9%
SCHW Schwab (charles) Corp. 0.06% 4,496 $291K No change
PEP Pepsico Inc. 0.06% 1,706 $290K Reduce -3.2%
ISTB iShares Core 1-5 Year Usd Bo 0.06% 5,954 $290K Reduce -28.9%
SYK Stryker Corp. 0.06% 796 $287K No change
ANET Arista Networks Inc. 0.06% 742 $285K Reduce -8.6%
UNH Unitedhealth Group Inc. 0.05% 473 $277K No change
MMM 3M Co. 0.05% 2,000 $273K Add +0.1%
NEE Nextera Energy Inc. 0.05% 3,223 $272K No change
AMGN Amgen Inc. 0.05% 824 $265K Reduce -0.7%
ETN Eaton Corp. PLC 0.05% 792 $263K Reduce -1.4%
XOM Exxon Mobil Corp. 0.05% 2,199 $258K Reduce -0.3%
GBTC Grayscale Bitcoin Trust ETF 0.05% 5,050 $255K Reduce -0.2%
IWX iShares Russell Top 200 Valu 0.05% 3,122 $254K Reduce -5.5%
WFC Wells Fargo & Co. 0.05% 4,433 $250K Add +0.0%
BA The Boeing Co. 0.05% 1,622 $247K Reduce -5.8%
OMC Omnicom Group 0.05% 2,264 $234K No change
CLX Clorox Company 0.04% 1,375 $224K New
DIS The Walt Disney Co. filed as DISNEY WALT CO 0.04% 2,308 $222K Reduce -0.7%
HUBS HubSpot Inc. 0.04% 416 $221K No change
AFL Aflac Inc. 0.04% 1,977 $221K New
T AT&T Inc. 0.04% 9,799 $216K Reduce -2.9%
LOW Lowe's Cos Inc. 0.04% 794 $215K New
TXN Texas Instruments Inc. 0.04% 1,016 $210K New
DFAX Dimensional World Ex US Core 0.04% 7,742 $209K New
ZD Ziff Davis Inc. 0.04% 4,200 $204K No change
LRCX Lam Research Corp. 0.04% 250 $204K No change
M Macy's Inc. 0.04% 12,116 $190K Add +11.5%
KOPN Kopin Corp. 0.01% 74,627 $54K New
RNXT Renovorx Inc. 0.00% 13,279 $14K No change

Portfolio Sells Q2 2024 → Q3 2024
GOVI Invesco Equal Weight 0-30 YR Sold out 0.00% −1.11
EFV iShares MSCI Eafe Value ETF Reduce -6.3% 3.64% −0.24
SPYG SS SPDR P S&P 500 Growth ETF Reduce -9.0% 1.26% −0.19
ESGV Vanguard ESG US Stock ETF Reduce -10.6% 1.11% −0.17
LLY Eli Lilly & Co. Reduce -5.4% 0.94% −0.16
CMF iShares California Muni Bond Reduce -1.9% 1.15% −0.09
SCHG Schwab US Large-Cap Growth Reduce -0.5% 1.67% −0.09
SCHZ Schwab US Aggregate Bond ETF Reduce -4.7% 0.95% −0.09
ESGD iShares Trust iShares ESG Aw Reduce -23.7% 0.23% −0.08
IEFA iShares Core MSCI Eafe ETF Reduce -3.5% 1.50% −0.07
SCHV Schwab US Large-Cap Value Reduce -7.9% 0.81% −0.07
VEA Vanguard Ftse Developed ETF Reduce -13.4% 0.36% −0.06
AMZN Amazon.com Inc. Reduce -1.1% 0.38% −0.05
IWF iShares Russell 1000 Growth Reduce -0.4% 0.90% −0.05
IEMG iShares Core MSCI Emerging Reduce -6.1% 0.65% −0.05
SUSB iShares ESG Aware 1-5 Year U Reduce -17.1% 0.18% −0.05
SCHM Schwab US Mid Cap ETF Reduce -6.8% 0.55% −0.05
AGG iShares Core U.S. Aggregate Reduce -18.1% 0.18% −0.05
NVDA Nvidia Corp. Reduce -11.8% 0.16% −0.04
QQQ Invesco QQQ Trust Series 1 Reduce -0.1% 0.50% −0.03
VWO Vanguard Ftse Emerging Marke Reduce -32.8% 0.07% −0.03
VB Vanguard Most SM-Cap ETF-Usd Reduce -6.9% 0.41% −0.03
ISTB iShares Core 1-5 Year Usd Bo Reduce -28.9% 0.06% −0.03
CVX Chevron Corp. Reduce -5.6% 0.12% −0.03
JPM JPMorgan Chase & Co. Reduce -8.9% 0.16% −0.02
ESGE iShares Inc. iShares ESG Awar Reduce -14.3% 0.13% −0.02
VNQ Vanguard Real Estate ETF Reduce -18.8% 0.13% −0.02
VCSH Vanguard S/T Corp. Bond ETF Reduce -4.3% 0.18% −0.02
BA The Boeing Co. Reduce -5.8% 0.05% −0.02
SPY SS SPDR S&P 500 ETF Trust-US Reduce -0.6% 0.51% −0.02
VO Vngrd Mrngstr MD-Cap ETF-Usd Reduce -6.4% 0.28% −0.02
IWV iShares Russell 3000 ETF Reduce -7.1% 0.17% −0.02
BNDX Vanguard Total Intl Bond ETF Reduce -16.3% 0.07% −0.02
NFLX Netflix Inc. Reduce -2.3% 0.26% −0.01
IWD iShares Russell 1000 Value E Reduce -2.6% 0.63% −0.01
ESML iShares ESG Aware MSCI USA S Reduce -7.7% 0.15% −0.01
SPYX SS SPDR S&P 500 Foss FL ETF Reduce -3.2% 0.18% −0.01
COST Costco Wholesale Corp. Reduce -4.3% 0.10% −0.01
TLT iShares 20+ Year Treasury BD Reduce -2.3% 0.22% −0.01
SCHF Schwab Intl Equity ETF Reduce -0.8% 0.38% −0.01
V Visa Inc. Class A Reduce -0.5% 0.20% −0.01
GBTC Grayscale Bitcoin Trust ETF Reduce -0.2% 0.05% −0.01
EMGF iShares Emerging Markets Equ Reduce -3.3% 0.13% −0.01
IVW iShares S&P 500 Growth ETF Reduce -0.8% 0.12% −0.01
VWOB Vanguard Emerg MKTS Gov BND Reduce -4.3% 0.09% −0.01
DIS The Walt Disney Co. Reduce -0.7% 0.04% −0.01
PEP Pepsico Inc. Reduce -3.2% 0.06% −0.00
ANET Arista Networks Inc. Reduce -8.6% 0.06% −0.00
EMB iShares JP Morgan Usd Emergi Reduce -2.4% 0.09% −0.00
CSCO Cisco Systems Inc. Reduce -7.9% 0.09% −0.00

Portfolio Buys Q2 2024 → Q3 2024
PWZ Invesco California Amt-Free New 1.09% +1.09
DBEF Xtrackers MSCI Eafe Hedged E Add +183.6% 0.49% +0.31
IUSB Ishr CR Unvrse Usd BD ETF-Ui Add +7.2% 9.07% +0.27
EAGG iShares ESG Aware US Aggrega Add +18.7% 1.66% +0.21
EMXC iShares MSCI Emr MRK Ex Chna Add +12.0% 3.24% +0.20
VTV Vanguard Mrngstr Val ETF-Aui Add +2.1% 6.96% +0.17
TLH iShares 10-20 Year Treasury Add +11.6% 1.62% +0.14
ESGU iShares ESG Aware MSCI USA Add +6.6% 3.70% +0.14
IJH iShares Core S&P Midcap ETF Add +8.8% 1.35% +0.09
HD Home Depot Inc. Add +48.5% 0.22% +0.08
SUSL iShares ESG MSCI USA Leaders Add +66.9% 0.14% +0.05
VOO Vanguard S&P 500 ETF Add +39.9% 0.19% +0.05
RPG Invesco S&P 500 Pure Growth Add +47.2% 0.15% +0.05
CLX Clorox Company New 0.04% +0.04
AFL Aflac Inc. New 0.04% +0.04
LOW Lowe's Cos Inc. New 0.04% +0.04
VUG Vanguard Mrngstar GR ETF-Sui Add +6.1% 9.68% +0.04
TXN Texas Instruments Inc. New 0.04% +0.04
DFAX Dimensional World Ex US Core New 0.04% +0.04
VGT Vanguard Info Tech ETF Add +40.6% 0.13% +0.03
EFG iShares MSCI Eafe Growth ETF Add +4.1% 3.12% +0.03
ICLN iShares Global Clean Energy Add +13.5% 0.20% +0.03
BRK.B Berkshire Hathaway Inc. Class B Add +6.2% 0.23% +0.02
BAC Bank of America Corp. Add +42.8% 0.08% +0.02
OEF iShares S&P 100 ETF Add +4.3% 1.81% +0.01
MA Mastercard Inc. Class A Add +1.8% 0.27% +0.01
ORCL Oracle Corp. Add +12.9% 0.06% +0.01
HRB H&R Block Inc. Add +9.9% 0.07% +0.01
KOPN Kopin Corp. New 0.01% +0.01
BSV Vanguard Short-Term Bond ETF Add +6.8% 0.98% +0.01
MMM 3M Co. Add +0.1% 0.05% +0.01
CAT Caterpillar Inc. Add +0.3% 0.12% +0.01
SUSC iShares ESG Aware Usd Corpor Add +9.3% 0.17% +0.01
ABBV Abbvie Inc. Add +0.2% 0.13% +0.01
DE Deere & Co. Add +0.1% 0.18% +0.01
CL Colgate-Palmolive Co. Add +0.0% 0.06% −0.00
IEV iShares Europe ETF Add +1.5% 0.25% −0.00
STX Seagate Technology Holdings Add +1.5% 0.14% −0.00
XLE SS Energy Select Sector Add +12.0% 0.82% −0.00
WFC Wells Fargo & Co. Add +0.0% 0.05% −0.01
PG The Procter & Gamble Co. Add +0.3% 0.24% −0.01
M Macy's Inc. Add +11.5% 0.04% −0.01
MRK Merck & Co. Inc. Add +6.5% 0.09% −0.01
ADBE Adobe Inc. Add +3.0% 0.08% −0.01
INTC Intel Corp. Add +15.6% 0.07% −0.02
GOOGL Alphabet Inc. Class A Add +6.0% 0.14% −0.02
MSFT Microsoft Corp. Add +7.8% 0.87% −0.04
IVV iShares Core S&P 500 ETF Add +2.3% 9.36% −0.05
XLK SS Technology Select Sector Add +5.7% 2.37% −0.07
GOOG Alphabet Inc. Class C Add +0.1% 0.47% −0.09

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q3 2026 233$855.8MIVV, VUG, IUSB, VTV, AAPL
Q2 2026 203$809.5MIVV, VUG, VTV, IUSB, AAPL
Q1 2026 181$713.2MIVV, IUSB, VTV, VUG, AAPL
Q4 2025 173$722.6MIVV, VUG, IUSB, AAPL, VTV
Q3 2025 153$650.9MIVV, VUG, IUSB, VTV, AAPL
Q2 2025 159$581.4MIVV, IUSB, VUG, VTV, AAPL
Q1 2025 154$504.4MIUSB, IVV, VUG, VTV, AAPL
Q4 2024 150$531.6MVUG, IVV, IUSB, AAPL, VTV
Q3 2024 151$516.3MVUG, IVV, IUSB, AAPL, VTV
Q2 2024 145$476.2MVUG, IVV, IUSB, AAPL, VTV
Q1 2024 150$448.7MVUG, IVV, IUSB, AAPL, VTV