Affinity Capital Advisors, LLC

In its 13F for Q3 2025 (holdings as of September 30, 2025, filed October 9, 2025), Affinity Capital Advisors, LLC reported 153 stock positions worth $650.9 million. Its top holding was iShares Core S&P 500 ETF (IVV) at 10.0% of the portfolio, followed by Vanguard Mrngstar GR ETF-Sui (VUG, 9.6%) and Ishr CR Unvrse Usd BD ETF-Ui (IUSB, 9.4%). Compared with Q2 2025, it opened 7 new positions, sold out of 13, added to 38 and reduced 73. The biggest buy was iShares Core MSCI Emerging (IEMG, shares +101%) and the biggest sale iShares MSCI Emr MRK Ex Chna (EMXC, shares −64%).

Most Recent 13F
Q2 2026
Location
BERKELEY, CA
CIK
0001810023
Portfolio Value
$650.9M (Q3 2025)
SEC Filing
0001085146-25-005856 ↗ filed Oct 9, 2025

Holdings Value

0$200.0M$400.0M$600.0M$800.0M$1.0B Q1 2024: $448.7M Q1 2024 Q2 2024: $476.2M Q2 2024 Q3 2024: $516.3M Q3 2024 Q4 2024: $531.6M Q4 2024 Q1 2025: $504.4M Q1 2025 Q2 2025: $581.4M Q2 2025 Q3 2025: $650.9M $650.9M Q3 2025 Q4 2025: $722.6M Q4 2025 Q1 2026: $713.2M Q1 2026 Q2 2026: $809.5M Q2 2026

Holdings 153 stocks · $650.9M
IVV iShares Core S&P 500 ETF 9.98% 96,556 $64.9M Add +5.5%
VUG Vanguard Mrngstar GR ETF-Sui 9.58% 129,012 $62.3M Add +1.9%
IUSB Ishr CR Unvrse Usd BD ETF-Ui 9.36% 1,303,758 $60.9M Add +8.5%
VTV Vanguard Mrngstr Val ETF-Aui 8.21% 286,522 $53.4M Add +8.4%
AAPL Apple Inc. 6.18% 156,409 $40.2M Add +1.3%
EFV iShares MSCI Eafe Value ETF 4.12% 393,619 $26.8M Add +9.0%
IEMG iShares Core MSCI Emerging 3.50% 341,350 $22.8M Add +101.4%
ESGU iShares ESG Aware MSCI USA 3.41% 151,722 $22.2M Add +0.1%
XLK SS Technology Select Sector 2.64% 60,063 $17.2M Add +1.6%
EFG iShares MSCI Eafe Growth ETF 2.44% 137,211 $15.9M Add +7.4%
OEF iShares S&P 100 ETF 2.43% 47,334 $15.8M Add +7.0%
TLH iShares 10-20 Year Treasury 2.29% 144,582 $14.9M Add +33.4%
CMF iShares California Muni Bond 2.24% 255,386 $14.5M Add +3.7%
SPYG SS SPDR P S&P 500 Growth ETF 1.75% 108,551 $11.4M Reduce -0.9%
SCHG Schwab US Large-Cap Growth 1.50% 303,766 $9.8M Reduce -0.3%
IJH iShares Core S&P Midcap ETF 1.47% 146,393 $9.6M Add +13.6%
SCHZ Schwab US Aggregate Bond ETF 1.43% 396,201 $9.3M Reduce -0.3%
EAGG iShares ESG Aware US Aggrega 1.39% 188,092 $9.0M Reduce -2.3%
SGOV iShares 0-3 Month Treasury B 1.30% 84,557 $8.5M Add +477.0%
IEFA iShares Core MSCI Eafe ETF 1.13% 83,746 $7.4M Reduce -10.8%
VOO Vanguard S&P 500 ETF 0.88% 9,338 $5.7M Add +0.4%
IWF iShares Russell 1000 Growth 0.88% 12,083 $5.7M No change
MSFT Microsoft Corp. 0.85% 10,789 $5.6M Add +0.6%
META Meta Platforms Inc. Class A 0.76% 6,834 $5.0M Reduce -5.5%
U Unity Software Inc. 0.69% 114,414 $4.5M Reduce -16.4%
SCHV Schwab US Large-Cap Value 0.67% 148,651 $4.3M Reduce -0.8%
LLY Eli Lilly & Co. 0.59% 4,649 $3.8M Reduce -4.1%
QQQ Invesco QQQ Trust Series 1 0.57% 6,146 $3.7M Reduce -12.6%
EMXC iShares MSCI Emr MRK Ex Chna 0.54% 51,776 $3.5M Reduce -63.6%
IWD iShares Russell 1000 Value E 0.52% 16,574 $3.4M Reduce -1.2%
ESGV Vanguard ESG US Stock ETF 0.51% 27,638 $3.3M Reduce -1.9%
BSV Vanguard Short-Term Bond ETF 0.50% 41,354 $3.3M Add +21.3%
GOOG Alphabet Inc. Class C 0.47% 12,504 $3.1M Reduce -9.0%
SPY SS SPDR S&P 500 ETF Trust-US 0.47% 4,542 $3.0M Reduce -0.1%
MCD McDonald's Corp. 0.45% 9,732 $2.9M Add +0.1%
TSLA Tesla Inc. 0.42% 6,218 $2.7M Reduce -14.9%
SCHM Schwab US Mid Cap ETF 0.38% 82,294 $2.5M Reduce -8.1%
AMZN Amazon.com Inc. 0.38% 11,025 $2.5M Reduce -0.2%
SPSM SS SPDR P S&P 600 Small Cap 0.36% 50,456 $2.4M Reduce -0.5%
XOM Exxon Mobil Corp. 0.36% 20,966 $2.3M No change
IJR iShares Core S&P Small-Cap E 0.33% 18,219 $2.2M Add +2.9%
VO Vngrd Mrngstr MD-Cap ETF-Usd 0.32% 7,175 $2.1M Reduce -0.1%
SCHF Schwab Intl Equity ETF 0.32% 87,323 $2.1M Reduce -0.6%
VB Vanguard Most SM-Cap ETF-Usd 0.31% 7,905 $2.0M Reduce -0.5%
SPYV SS SPDR P S&P 500 Value ETF 0.31% 36,360 $2.0M Add +0.7%
VGT Vanguard Info Tech ETF 0.31% 2,650 $2.0M Add +0.8%
NFLX Netflix Inc. 0.30% 1,691 $2.0M Reduce -4.4%
VEA Vanguard Ftse Developed ETF 0.27% 28,822 $1.7M Add +0.1%
MA Mastercard Inc. Class A 0.26% 2,920 $1.7M No change
AME Ametek Inc. 0.25% 8,844 $1.6M No change
STX Seagate Technology Holdings 0.25% 6,420 $1.6M Reduce -3.0%
NVDA Nvidia Corp. 0.24% 8,442 $1.6M Add +2.9%
IWO iShares Russell 2000 Growth 0.24% 4,868 $1.6M Reduce -2.5%
IWS iShares Russell Mid-Cap Valu 0.24% 11,066 $1.6M No change
GOOGL Alphabet Inc. Class A 0.22% 5,927 $1.5M Add +0.2%
SUSC iShares ESG Aware Usd Corpor 0.22% 61,111 $1.4M Reduce -4.7%
TLT iShares 20+ Year Treasury BD 0.22% 15,932 $1.4M Add +10.7%
DBEF Xtrackers MSCI Eafe Hedged E 0.20% 28,444 $1.3M Reduce -76.0%
IEV iShares Europe ETF 0.20% 20,048 $1.3M Reduce -26.8%
BRK.B Berkshire Hathaway Inc. Class B 0.20% 2,580 $1.3M No change
SUSL iShares ESG MSCI USA Leaders 0.19% 10,581 $1.2M No change
JPM JPMorgan Chase & Co. 0.19% 3,948 $1.2M Reduce -7.0%
V Visa Inc. Class A 0.19% 3,495 $1.2M Reduce -4.9%
ORCL Oracle Corp. 0.18% 4,044 $1.2M Reduce -0.2%
SPYX SS SPDR S&P 500 Foss FL ETF 0.17% 19,753 $1.1M Reduce -0.4%
IVLU iShares MSCI International V 0.16% 29,863 $1.1M Reduce -3.4%
LIF LIFE360 Inc. 0.16% 9,393 $1.0M No change
PG The Procter & Gamble Co. 0.16% 6,652 $1.0M Reduce -5.6%
PWZ Invesco California Amt-Free 0.15% 41,671 $999K Reduce -21.6%
DFAC Dimensional US Core Equity 2 0.15% 25,646 $994K No change
DE Deere & Co. 0.15% 2,129 $983K Add +0.1%
IWN iShares Russell 2000 Value E 0.15% 5,475 $975K Reduce -4.2%
RY Royal Bank of Canada 0.14% 6,416 $939K No change
PLTR Palantir Technologies Inc. Class A 0.13% 4,682 $876K Add +5.0%
TD Toronto-Dominion Bank 0.13% 10,590 $843K No change
ABBV Abbvie Inc. 0.13% 3,441 $814K Add +0.2%
SNPS Synopsys Inc. 0.12% 1,694 $798K Reduce -29.4%
HD Home Depot Inc. 0.12% 1,984 $784K Reduce -7.8%
IVW iShares S&P 500 Growth ETF 0.12% 6,321 $767K No change
CDNS Cadence Design SYS Inc. 0.12% 2,167 $752K Reduce -15.0%
IWV iShares Russell 3000 ETF 0.11% 1,887 $718K Reduce -16.6%
CAT Caterpillar Inc. 0.11% 1,447 $710K Reduce -6.0%
CM Can Imperial BK of Commerce filed as CANADIAN IMPERIAL BANK OF CO 0.11% 8,503 $686K No change
COST Costco Wholesale Corp. 0.10% 742 $680K Reduce -0.1%
EMGF iShares Emerging Markets Equ 0.10% 11,244 $642K Reduce -27.6%
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS 0.09% 2,117 $607K Reduce -5.2%
ESML iShares ESG Aware MSCI USA S 0.09% 12,503 $569K Reduce -0.4%
ESGD iShares Trust iShares ESG Aw 0.09% 6,034 $567K Reduce -3.2%
CNI Canadian Natl Railway Co. 0.09% 6,000 $567K No change
CSCO Cisco Systems Inc. 0.09% 8,294 $567K Reduce -1.2%
ICF iShares Select U.S. REIT ETF 0.08% 8,924 $547K No change
VOOV Vanguard S&P 500 Value ETF 0.08% 2,648 $530K No change
CP Canadian Pacific Kansas City 0.08% 6,935 $526K No change
WMT Walmart Inc. 0.08% 5,063 $515K Reduce -0.1%
RPG Invesco S&P 500 Pure Growth 0.08% 10,632 $511K Reduce -66.3%
BAC Bank of America Corp. filed as BANK AMERICA CORP 0.08% 9,972 $503K Add +1.0%
BURL Burlington Stores Inc. 0.08% 1,965 $503K No change
MO Altria Group Inc. 0.08% 7,572 $498K Reduce -3.4%
VIGI Vanguard Int Div App Indx FD 0.08% 5,502 $496K Reduce -6.4%
VBIL Vanguard 0-3M T-Bill ETF 0.08% 6,550 $494K Add +3.4%
VWO Vanguard Ftse Emerging Marke 0.07% 8,932 $488K Reduce -0.0%
GBTC Grayscale Bitcoin Trust ETF 0.07% 5,130 $487K Reduce -0.6%
NOC Northrop Grumman Corp. 0.07% 743 $450K No change
CVX Chevron Corp. 0.07% 2,891 $443K Add +0.8%
BX Blackstone Inc. 0.07% 2,600 $433K Reduce -10.3%
ANET Arista Networks Inc. 0.07% 2,968 $429K No change
KLAC KLA Corp. 0.07% 375 $427K Reduce -33.9%
INTC Intel Corp. 0.06% 11,077 $413K Reduce -14.9%
CEG Constellation Energy 0.06% 1,124 $402K No change
SCHW Schwab (charles) Corp. 0.06% 4,164 $386K No change
VNQ Vanguard Real Estate ETF 0.06% 4,170 $380K Reduce -6.2%
CRM Salesforce Inc. 0.06% 1,572 $376K Reduce -43.1%
IWR iShares Russell Mid-Cap ETF 0.06% 3,863 $374K Reduce -42.2%
VCSH Vanguard S/T Corp. Bond ETF 0.06% 4,646 $371K Reduce -8.5%
STIP iShares 0-5 Year Tips Bond E 0.06% 3,503 $361K Add +20.3%
HEFA Isha Curr Hedged MSCI Eafe 0.05% 8,895 $356K Add +0.0%
MRK Merck & Co. Inc. 0.05% 3,906 $350K Reduce -0.3%
JNJ Johnson & Johnson 0.05% 1,717 $319K Reduce -18.7%
MMM 3M Co. 0.05% 2,004 $318K Add +0.1%
LRCX Lam Research Corp. 0.05% 2,158 $317K Reduce -13.9%
XLE SS Energy Select Sector 0.05% 3,433 $304K Reduce -20.0%
BA The Boeing Co. 0.05% 1,380 $300K Reduce -21.2%
ETN Eaton Corp. PLC 0.05% 786 $296K Reduce -0.8%
SYK Stryker Corp. 0.05% 801 $294K No change
VSGX Vanguard ESG Intl Stock ETF 0.04% 4,173 $292K Reduce -4.2%
AGG iShares Core U.S. Aggregate 0.04% 2,816 $282K Reduce -7.6%
VTI VG Morningstar TS MKT ETF-US 0.04% 849 $280K Reduce -8.1%
TWLO Twilio Inc. Class A 0.04% 2,591 $273K No change
SPGI S&P Global Inc. 0.04% 573 $273K No change
SUSB iShares ESG Aware 1-5 Year U 0.04% 10,472 $265K Reduce -3.6%
AMGN Amgen Inc. 0.04% 854 $254K Add +3.0%
NEE Nextera Energy Inc. 0.04% 3,223 $252K No change
BTI British American Tob-SP ADR 0.04% 4,776 $250K No change
SCHX Schwab US Large-Cap ETF 0.04% 9,388 $249K No change
EMB iShares JP Morgan Usd Emergi 0.04% 2,571 $245K No change
ISTB iShares Core 1-5 Year Usd Bo 0.04% 5,012 $244K Reduce -3.9%
DFAX Dimensional World Ex US Core 0.04% 7,732 $244K No change
TSM Taiwan Semiconductor-SP ADR 0.04% 839 $242K New
HRB H&R Block Inc. filed as BLOCK H & R INC 0.04% 4,700 $240K Reduce -14.6%
BNDX Vanguard Total Intl Bond ETF 0.04% 4,831 $239K Add +11.3%
GIS General Mills Inc. 0.04% 4,710 $237K New
T AT&T Inc. 0.04% 8,743 $236K No change
VWOB Vanguard Emerg MKTS Gov BND 0.04% 3,494 $234K Reduce -13.3%
SHOP Shopify Inc. Class A 0.04% 1,515 $229K New
PEP Pepsico Inc. 0.03% 1,590 $226K No change
WFC Wells Fargo & Co. 0.03% 2,805 $226K Add +2.5%
MUB iShares National Muni Bond E 0.03% 2,114 $225K New
GE General Electric filed as GE AEROSPACE 0.03% 749 $224K New
AVGO Broadcom Inc. 0.03% 650 $220K New
BMO Bank of Montreal filed as BANK MONTREAL QUE 0.03% 1,619 $211K New
AXP American Express Co. 0.03% 631 $209K No change
ESPR Esperion Therapeutics Inc. 0.00% 10,000 $29K No change
RNXT Renovorx Inc. 0.00% 13,279 $17K No change

Portfolio Sells Q2 2025 → Q3 2025
EMXC iShares MSCI Emr MRK Ex Chna Reduce -63.6% 0.54% −1.00
DBEF Xtrackers MSCI Eafe Hedged E Reduce -76.0% 0.20% −0.69
IEFA iShares Core MSCI Eafe ETF Reduce -10.8% 1.13% −0.22
EAGG iShares ESG Aware US Aggrega Reduce -2.3% 1.39% −0.19
RPG Invesco S&P 500 Pure Growth Reduce -66.3% 0.08% −0.17
SCHZ Schwab US Aggregate Bond ETF Reduce -0.3% 1.43% −0.16
META Meta Platforms Inc. Class A Reduce -5.5% 0.76% −0.15
NFLX Netflix Inc. Reduce -4.4% 0.30% −0.11
QQQ Invesco QQQ Trust Series 1 Reduce -12.6% 0.57% −0.09
IEV iShares Europe ETF Reduce -26.8% 0.20% −0.09
SNPS Synopsys Inc. Reduce -29.4% 0.12% −0.09
VV Vngrd Mrgstr LRG-Cap ETF-Usd Sold out 0.00% −0.08
EEM iShares MSCI Emerging Market Sold out 0.00% −0.07
CRM Salesforce Inc. Reduce -43.1% 0.06% −0.07
IWX iShares Russell Top 200 Valu Sold out 0.00% −0.07
LLY Eli Lilly & Co. Reduce -4.1% 0.59% −0.06
PWZ Invesco California Amt-Free Reduce -21.6% 0.15% −0.06
ADBE Adobe Inc. Sold out 0.00% −0.06
KO The Coca-Cola Co. Sold out 0.00% −0.06
SCHM Schwab US Mid Cap ETF Reduce -8.1% 0.38% −0.05
IWR iShares Russell Mid-Cap ETF Reduce -42.2% 0.06% −0.05
SCHV Schwab US Large-Cap Value Reduce -0.8% 0.67% −0.05
SPYG SS SPDR P S&P 500 Growth ETF Reduce -0.9% 1.75% −0.04
DIS The Walt Disney Co. Sold out 0.00% −0.04
IWD iShares Russell 1000 Value E Reduce -1.2% 0.52% −0.04
EMGF iShares Emerging Markets Equ Reduce -27.6% 0.10% −0.04
AMZN Amazon.com Inc. Reduce -0.2% 0.38% −0.04
HUBS HubSpot Inc. Sold out 0.00% −0.04
V Visa Inc. Class A Reduce -4.9% 0.19% −0.04
CHD Church & Dwight Co. Inc. Sold out 0.00% −0.04
PG The Procter & Gamble Co. Reduce -5.6% 0.16% −0.04
PM Philip Morris International Sold out 0.00% −0.04
TXN Texas Instruments Inc. Sold out 0.00% −0.04
AFL Aflac Inc. Sold out 0.00% −0.04
GLD SPDR Gold Shares Sold out 0.00% −0.04
SUSC iShares ESG Aware Usd Corpor Reduce -4.7% 0.22% −0.03
SCHG Schwab US Large-Cap Growth Reduce -0.3% 1.50% −0.03
IWV iShares Russell 3000 ETF Reduce -16.6% 0.11% −0.03
ESGV Vanguard ESG US Stock ETF Reduce -1.9% 0.51% −0.03
JPM JPMorgan Chase & Co. Reduce -7.0% 0.19% −0.03
COST Costco Wholesale Corp. Reduce -0.1% 0.10% −0.02
KLAC KLA Corp. Reduce -33.9% 0.07% −0.02
VO Vngrd Mrngstr MD-Cap ETF-Usd Reduce -0.1% 0.32% −0.02
KOPN Kopin Corp. Sold out 0.00% −0.02
IBM Intl Business Machines Corp. Reduce -5.2% 0.09% −0.02
CDNS Cadence Design SYS Inc. Reduce -15.0% 0.12% −0.02
SCHF Schwab Intl Equity ETF Reduce -0.6% 0.32% −0.02
BA The Boeing Co. Reduce -21.2% 0.05% −0.02
SPY SS SPDR S&P 500 ETF Trust-US Reduce -0.1% 0.47% −0.02
XLE SS Energy Select Sector Reduce -20.0% 0.05% −0.02

Portfolio Buys Q2 2025 → Q3 2025
IEMG iShares Core MSCI Emerging Add +101.4% 3.50% +1.75
SGOV iShares 0-3 Month Treasury B Add +477.0% 1.30% +1.05
AAPL Apple Inc. Add +1.3% 6.18% +0.73
TLH iShares 10-20 Year Treasury Add +33.4% 2.29% +0.40
IVV iShares Core S&P 500 ETF Add +5.5% 9.98% +0.20
VTV Vanguard Mrngstr Val ETF-Aui Add +8.4% 8.21% +0.18
EFV iShares MSCI Eafe Value ETF Add +9.0% 4.12% +0.17
OEF iShares S&P 100 ETF Add +7.0% 2.43% +0.12
IJH iShares Core S&P Midcap ETF Add +13.6% 1.47% +0.10
XLK SS Technology Select Sector Add +1.6% 2.64% +0.07
GOOGL Alphabet Inc. Class A Add +0.2% 0.22% +0.04
BSV Vanguard Short-Term Bond ETF Add +21.3% 0.50% +0.04
TSM Taiwan Semiconductor-SP ADR New 0.04% +0.04
GIS General Mills Inc. New 0.04% +0.04
SHOP Shopify Inc. Class A New 0.04% +0.04
GE General Electric New 0.03% +0.03
MUB iShares National Muni Bond E New 0.03% +0.03
AVGO Broadcom Inc. New 0.03% +0.03
BMO Bank of Montreal New 0.03% +0.03
PLTR Palantir Technologies Inc. Class A Add +5.0% 0.13% +0.03
VUG Vanguard Mrngstar GR ETF-Sui Add +1.9% 9.58% +0.03
NVDA Nvidia Corp. Add +2.9% 0.24% +0.02
ABBV Abbvie Inc. Add +0.2% 0.13% +0.02
VGT Vanguard Info Tech ETF Add +0.8% 0.31% +0.01
STIP iShares 0-5 Year Tips Bond E Add +20.3% 0.06% +0.00
IJR iShares Core S&P Small-Cap E Add +2.9% 0.33% +0.00
TLT iShares 20+ Year Treasury BD Add +10.7% 0.22% +0.00
BNDX Vanguard Total Intl Bond ETF Add +11.3% 0.04% −0.00
AMGN Amgen Inc. Add +3.0% 0.04% −0.00
CVX Chevron Corp. Add +0.8% 0.07% −0.00
BAC Bank of America Corp. Add +1.0% 0.08% −0.00
WFC Wells Fargo & Co. Add +2.5% 0.03% −0.00
HEFA Isha Curr Hedged MSCI Eafe Add +0.0% 0.05% −0.00
MMM 3M Co. Add +0.1% 0.05% −0.00
VBIL Vanguard 0-3M T-Bill ETF Add +3.4% 0.08% −0.01
VEA Vanguard Ftse Developed ETF Add +0.1% 0.27% −0.01
SPYV SS SPDR P S&P 500 Value ETF Add +0.7% 0.31% −0.01
EFG iShares MSCI Eafe Growth ETF Add +7.4% 2.44% −0.02
VOO Vanguard S&P 500 ETF Add +0.4% 0.88% −0.03
DE Deere & Co. Add +0.1% 0.15% −0.04
MCD McDonald's Corp. Add +0.1% 0.45% −0.04
MSFT Microsoft Corp. Add +0.6% 0.85% −0.06
ESGU iShares ESG Aware MSCI USA Add +0.1% 3.41% −0.11
CMF iShares California Muni Bond Add +3.7% 2.24% −0.13
IUSB Ishr CR Unvrse Usd BD ETF-Ui Add +8.5% 9.36% −0.20

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 203$809.5MIVV, VUG, VTV, IUSB, AAPL
Q1 2026 181$713.2MIVV, IUSB, VTV, VUG, AAPL
Q4 2025 173$722.6MIVV, VUG, IUSB, AAPL, VTV
Q3 2025 153$650.9MIVV, VUG, IUSB, VTV, AAPL
Q2 2025 159$581.4MIVV, IUSB, VUG, VTV, AAPL
Q1 2025 154$504.4MIUSB, IVV, VUG, VTV, AAPL
Q4 2024 150$531.6MVUG, IVV, IUSB, AAPL, VTV
Q3 2024 151$516.3MVUG, IVV, IUSB, AAPL, VTV
Q2 2024 145$476.2MVUG, IVV, IUSB, AAPL, VTV
Q1 2024 150$448.7MVUG, IVV, IUSB, AAPL, VTV