Ameritas Advisory Services, LLC

In its 13F for Q3 2024 (holdings as of September 30, 2024, filed October 30, 2024), Ameritas Advisory Services, LLC reported 843 stock positions worth $2.3 billion. Its top holding was Wisdomtree International Hed (IHDG) at 2.6% of the portfolio, followed by Invesco QQQ Trust Series 1 (QQQ, 2.5%) and Schwab US DVD Equity ETF (SCHD, 2.5%). Compared with Q2 2024, it opened 56 new positions, sold out of 108, added to 305 and reduced 454. The biggest buy was Wisdomtree International Hed (IHDG, shares +13%) and the biggest sale Apple (AAPL, shares −60%).

Most Recent 13F
Q2 2026
Location
Lincoln, NE
CIK
0001901275
Portfolio Value
$2.3B (Q3 2024)
SEC Filing
0001901275-24-000015 ↗ filed Oct 30, 2024

Holdings Value

0$1.0B$2.0B$3.0B$4.0B$5.0B Q1 2024: $2.4B Q1 2024 Q2 2024: $2.7B Q2 2024 Q3 2024: $2.3B $2.3B Q3 2024 Q4 2024: $2.9B Q4 2024 Q1 2025: $2.5B Q1 2025 Q2 2025: $1.9B Q2 2025 Q3 2025: $1.5B Q3 2025 Q4 2025: $2.7B Q4 2025 Q1 2026: $2.6B Q1 2026 Q2 2026: $4.9B Q2 2026

Holdings 843 stocks · $2.3B

IHDG Wisdomtree International Hed 2.63% 1,331,414 $60.8M Add +12.9%
QQQ Invesco QQQ Trust Series 1 2.52% 119,724 $58.4M Reduce -31.6%
SCHD Schwab US DVD Equity ETF 2.50% 685,448 $57.9M Reduce -20.8%
SPYG SS SPDR P S&P 500 Growth ETF 1.98% 551,833 $45.8M Reduce -2.2%
QUAL iShares MSCI USA Quality Fac 1.91% 246,258 $44.2M Reduce -0.1%
FDRR Fidelity Div ETF Rise Rates 1.85% 832,245 $42.9M Add +5.4%
AGOX Adaptive Alpha Opportunities 1.75% 1,402,138 $40.5M Reduce -5.6%
IJH iShares Core S&P Midcap ETF 1.68% 626,305 $39.0M Reduce -8.1%
MTUM iShares MSCI USA Momentum Fa 1.63% 185,742 $37.7M Reduce -6.3%
AAPL Apple Inc. 1.62% 161,502 $37.6M Reduce -60.4%
FBND Fidelity Total Bond ETF 1.38% 683,289 $31.9M Add +23.0%
SRLN SS Blackstone Sr Loan ETF 1.35% 749,720 $31.3M Add +3.7%
JAAA Janus Henderson Aaa Clo ETF 1.20% 548,387 $27.9M Add +51.0%
IVV iShares Core S&P 500 ETF 1.16% 46,409 $26.8M Reduce -49.1%
MSFT Microsoft Corp. 1.12% 60,298 $25.9M Reduce -28.5%
IWF iShares Russell 1000 Growth 1.09% 67,421 $25.3M Add +17.8%
STPZ PIMCO 1-5 Year US Tips Index 1.09% 477,023 $25.2M Reduce -9.4%
SPY SS SPDR S&P 500 ETF Trust-US 0.90% 36,279 $20.8M Reduce -42.0%
AMZN Amazon.com Inc. 0.86% 107,295 $20.0M Reduce -25.6%
VGIT Vanguard Intermediate-Term T 0.83% 319,207 $19.3M Reduce -35.5%
FDLO Fidelity Low Volat Fact ETF 0.80% 303,471 $18.6M Add +15.7%
XLK SS Technology Select Sector 0.80% 81,914 $18.5M Add +7.1%
NVDA Nvidia Corp. 0.75% 143,013 $17.4M Reduce -38.6%
JPST JPMorgan Ultra-Short Income 0.75% 342,196 $17.4M Reduce -46.4%
IJR iShares Core S&P Small-Cap E 0.74% 146,043 $17.1M Reduce -2.9%
PULS Pgim Ultra Short Bond ETF 0.72% 336,405 $16.7M Add +69.5%
PAVE Global X US Infrastructure 0.72% 404,528 $16.7M Add +28.7%
VB Vanguard Most SM-Cap ETF-Usd 0.70% 68,671 $16.3M Add +4.1%
IOO iShares Global 100 ETF 0.69% 162,202 $16.1M Reduce -0.4%
XLRE SS Real Estate Select Sector 0.69% 359,693 $16.1M Add +5.2%
BRK.B Berkshire Hathaway Inc. Class B 0.68% 34,057 $15.7M Reduce -40.7%
IVW iShares S&P 500 Growth ETF 0.64% 155,028 $14.8M Reduce -25.9%
VTV Vanguard Mrngstr Val ETF-Aui 0.63% 84,098 $14.7M Reduce -40.3%
GSY Invesco Ultra Short Duration 0.60% 277,252 $13.9M Reduce -39.3%
JQUA JPMorgan US Quality Factor 0.60% 244,144 $13.8M Reduce -38.1%
DSI iShares ESG MSCI KLD 400 ETF 0.57% 121,551 $13.2M Reduce -7.1%
VTI VG Morningstar TS MKT ETF-US 0.56% 45,602 $12.9M Reduce -32.4%
VYM Vanguard High DVD Yield ETF 0.54% 98,442 $12.6M Reduce -11.3%
IUSV iShares Core S&P U.S. Value 0.52% 125,325 $12.0M Reduce -23.0%
VIG Vanguard Dividend Apprec ETF 0.51% 59,367 $11.8M Reduce -49.1%
VO Vngrd Mrngstr MD-Cap ETF-Usd 0.50% 44,017 $11.6M Reduce -21.6%
VOO Vanguard S&P 500 ETF 0.49% 21,560 $11.4M Reduce -53.5%
VUG Vanguard Mrngstar GR ETF-Sui 0.48% 29,177 $11.2M Reduce -28.9%
FIXD First Trust Smith Opportunis 0.47% 239,089 $10.8M Reduce -10.4%
FTCS First Trust Capital Strength 0.47% 118,760 $10.8M Add +30.8%
LMBS First Trust Low Duration Opp 0.46% 215,318 $10.6M Add +6.8%
NULV Nuveen ESG Large-Cap Val ETF 0.45% 251,858 $10.5M Reduce -6.5%
CGGR Cap Group Growth Equity 0.45% 299,640 $10.4M Reduce -6.3%
IQLT iShares MSCI International Q 0.44% 248,343 $10.3M Reduce -29.5%
CGDV Cap Group Dividend Value filed as CAPITAL GROUP DIVIDEND VALUE 0.43% 272,855 $9.9M Add +8.2%
HEQT Simplify Hedged Equity ETF 0.41% 324,992 $9.4M Reduce -23.4%
XLE SS Energy Select Sector 0.39% 103,523 $9.1M Reduce -30.6%
PAAA Pgim Aaa Clo ETF 0.39% 174,623 $8.9M Add +44.2%
FBT First Trust Nyse Arca Biotec 0.36% 48,969 $8.4M Reduce -2.9%
USMV iShares MSCI USA Min Vol Fac 0.36% 91,876 $8.4M Add +31.9%
UCON First Trust Smith Unconstrai 0.36% 330,633 $8.3M Reduce -3.8%
GOOG Alphabet Inc. Class C 0.34% 47,552 $8.0M Reduce -32.1%
VDE Vanguard Energy ETF 0.34% 64,498 $7.9M Add +2.0%
FIW First Trust Water ETF 0.34% 72,186 $7.9M Add +164.7%
WMT Walmart Inc. 0.33% 94,188 $7.6M Reduce -10.8%
AVUV Avantis US Small Cap Value 0.33% 78,960 $7.6M Add +4.2%
META Meta Platforms Inc. Class A 0.32% 12,980 $7.4M Reduce -8.8%
BIL SS SPDR BB 1-3M T-Bill ETF 0.32% 80,145 $7.4M Add +4.7%
DBEM Xtrackers MSCI Emerging Mark 0.32% 279,529 $7.4M Reduce -3.4%
DIA SS SPDR Dow Jones Indus Avg filed as SPDR DOW JONES INDL AVERAGE 0.32% 17,383 $7.4M Reduce -50.3%
TSLA Tesla Inc. 0.32% 28,095 $7.4M Reduce -56.2%
GLD SPDR Gold Shares 0.31% 30,002 $7.3M Reduce -26.2%
JEPI JPMorgan Equity Premium Inco 0.31% 122,484 $7.3M Reduce -8.6%
LLY Eli Lilly & Co. 0.31% 8,216 $7.3M Reduce -43.1%
JPM JPMorgan Chase & Co. 0.31% 34,401 $7.3M Reduce -27.2%
DGRW Wisdomtree U.S. Quality Divi 0.31% 87,046 $7.2M Reduce -21.1%
FTHI Fthi/First Trust Exchange-TR 0.31% 308,418 $7.1M Reduce -24.4%
RDVY First Trust Rising Dividend 0.30% 116,234 $6.9M Reduce -24.5%
COWZ Pacer US Cash Cows 100 ETF 0.29% 116,879 $6.8M Add +3.4%
XOM Exxon Mobil Corp. 0.29% 57,034 $6.7M Reduce -19.5%
SDY SS SPDR S&P Dividend ETF 0.29% 46,857 $6.7M Reduce -13.3%
BUFR FT Vest Lad Buffervetf-Usd I 0.29% 222,330 $6.6M Add +7.0%
NUSC Nuveen ESG Small-Cap ETF 0.28% 151,757 $6.5M Reduce -22.0%
PG The Procter & Gamble Co. 0.28% 37,242 $6.5M Reduce -18.7%
CAT Caterpillar Inc. 0.28% 16,462 $6.4M Reduce -10.2%
FVD First Trust Value Line DVD 0.27% 140,018 $6.4M Reduce -5.4%
DYNF Ishrs US E F R A ETF-Usd Inc. 0.27% 128,179 $6.3M Add +44.4%
GOOGL Alphabet Inc. Class A 0.27% 37,548 $6.2M Reduce -18.9%
VHT Vanguard Health Care ETF 0.27% 21,890 $6.2M Reduce -0.9%
SCHG Schwab US Large-Cap Growth 0.26% 57,530 $6.0M Reduce -3.5%
VGT Vanguard Info Tech ETF 0.26% 10,161 $6.0M Reduce -14.2%
VWO Vanguard Ftse Emerging Marke 0.25% 122,978 $5.9M Add +1.9%
SMH Vaneck Semiconductor ETF 0.25% 23,910 $5.9M Reduce -30.5%
VV Vngrd Mrgstr LRG-Cap ETF-Usd 0.25% 22,144 $5.8M Add +231.8%
HD Home Depot Inc. 0.25% 14,327 $5.8M Reduce -3.1%
SPYM Ste STR SPDR PT S&P 500 ETF 0.25% 85,590 $5.8M Add +19.4%
UNH Unitedhealth Group Inc. 0.25% 9,881 $5.8M Add +0.8%
JCPB JPMorgan Core Plus Bond ETF 0.25% 119,247 $5.8M Add +20.9%
SUSA iShares ESG Optimized MSCI U 0.25% 47,521 $5.7M Add +448.1%
OUNZ Vaneck Merk Gold ETF 0.25% 225,201 $5.7M Reduce -4.3%
OKE Oneok Inc. 0.24% 62,136 $5.7M Add +45.9%
QGRO American Century US Quality 0.24% 61,419 $5.6M Reduce -7.9%
VZ Verizon Communications Inc. 0.24% 122,805 $5.5M Add +41.0%
IWD iShares Russell 1000 Value E 0.24% 29,046 $5.5M Reduce -13.1%
BSV Vanguard Short-Term Bond ETF 0.24% 69,402 $5.5M Add +229.1%

Show all 843 holdings

Other holdings (1): bonds, preferreds, convertibles and warrants · $726K (not counted above)
SecurityClassShares / PrincipalValueChange
BANK OF AMERICA CORP (BAC 7.25 PERP L) 7.25%CNV PFD L 570$726KNo change

Total filed on the 13F, all lines: $2.3B.

Portfolio Sells Q2 2024 → Q3 2024

AAPL Apple Inc. Reduce -60.4% 1.62% −1.61
IVV iShares Core S&P 500 ETF Reduce -49.1% 1.16% −0.73
QQQ Invesco QQQ Trust Series 1 Reduce -31.6% 2.52% −0.64
JPST JPMorgan Ultra-Short Income Reduce -46.4% 0.75% −0.47
SPY SS SPDR S&P 500 ETF Trust-US Reduce -42.0% 0.90% −0.39
VOO Vanguard S&P 500 ETF Reduce -53.5% 0.49% −0.38
NVDA Nvidia Corp. Reduce -38.6% 0.75% −0.34
MSFT Microsoft Corp. Reduce -28.5% 1.12% −0.30
VIG Vanguard Dividend Apprec ETF Reduce -49.1% 0.51% −0.30
UPS United Parcel Service Class B Reduce -86.8% 0.05% −0.26
GSY Invesco Ultra Short Duration Reduce -39.3% 0.60% −0.26
VGIT Vanguard Intermediate-Term T Reduce -35.5% 0.83% −0.25
VTV Vanguard Mrngstr Val ETF-Aui Reduce -40.3% 0.63% −0.22
BRK.B Berkshire Hathaway Inc. Class B Reduce -40.7% 0.68% −0.20
DIA SS SPDR Dow Jones Indus Avg Reduce -50.3% 0.32% −0.20
JQUA JPMorgan US Quality Factor Reduce -38.1% 0.60% −0.19
AMZN Amazon.com Inc. Reduce -25.6% 0.86% −0.19
LLY Eli Lilly & Co. Reduce -43.1% 0.31% −0.18
AVGO Broadcom Inc. Reduce -61.0% 0.16% −0.17
INTC Intel Corp. Reduce -81.6% 0.03% −0.17
CAVA Cava Group Inc. Sold out 0.00% −0.17
FICO Fair Isaac Corp. Reduce -92.3% 0.02% −0.16
TSLA Tesla Inc. Reduce -56.2% 0.32% −0.16
GOOG Alphabet Inc. Class C Reduce -32.1% 0.34% −0.14
EDV Vanguard Extended Dur Treas Reduce -95.1% 0.01% −0.14
BIV Vanguard Intermediate-Term B Reduce -71.6% 0.07% −0.13
SHW The Sherwin-Williams Co. Reduce -87.5% 0.03% −0.13
VPU Vanguard Utilities ETF Reduce -71.3% 0.08% −0.13
VTI VG Morningstar TS MKT ETF-US Reduce -32.4% 0.56% −0.12
XLE SS Energy Select Sector Reduce -30.6% 0.39% −0.12
BA The Boeing Co. Reduce -46.4% 0.12% −0.11
PPG PPG Industries Inc. Reduce -90.0% 0.02% −0.11
VUG Vanguard Mrngstar GR ETF-Sui Reduce -28.9% 0.48% −0.10
BOXX Alpha Architect 1-3 MNTH Box Sold out 0.00% −0.09
PJAN Innovator U.S. Equity Power Reduce -82.6% 0.02% −0.09
IUSG iShares Core S&P U.S. Growth Reduce -63.9% 0.07% −0.09
IVW iShares S&P 500 Growth ETF Reduce -25.9% 0.64% −0.09
DFAI Dimensional International Co. Reduce -73.3% 0.04% −0.09
SHOP Shopify Inc. Class A Reduce -79.9% 0.03% −0.09
SMH Vaneck Semiconductor ETF Reduce -30.5% 0.25% −0.08
VEU Vanguard Ftse All-World Ex-U Reduce -79.6% 0.03% −0.08
LNG Cheniere Energy Inc. Reduce -85.0% 0.02% −0.08
JMST JPM Ultra-Short Muni Income Sold out 0.00% −0.08
ANET Arista Networks Inc. Sold out 0.00% −0.07
IQLT iShares MSCI International Q Reduce -29.5% 0.44% −0.07
PLTR Palantir Technologies Inc. Class A Reduce -68.5% 0.08% −0.07
TSM Taiwan Semiconductor-SP ADR Reduce -52.6% 0.08% −0.07
SCHM Schwab US Mid Cap ETF Reduce -51.6% 0.09% −0.06
FISV Fiserv Inc. Reduce -57.9% 0.08% −0.06
JEPQ JPM Nasdaq Equity Premium Reduce -38.6% 0.13% −0.06

Portfolio Buys Q2 2024 → Q3 2024

IHDG Wisdomtree International Hed Add +12.9% 2.63% +0.60
JAAA Janus Henderson Aaa Clo ETF Add +51.0% 1.20% +0.51
FBND Fidelity Total Bond ETF Add +23.0% 1.38% +0.44
FDRR Fidelity Div ETF Rise Rates Add +5.4% 1.85% +0.41
PULS Pgim Ultra Short Bond ETF Add +69.5% 0.72% +0.35
IWF iShares Russell 1000 Growth Add +17.8% 1.09% +0.31
PAVE Global X US Infrastructure Add +28.7% 0.72% +0.28
FDLO Fidelity Low Volat Fact ETF Add +15.7% 0.80% +0.24
FIW First Trust Water ETF Add +164.7% 0.34% +0.24
SRLN SS Blackstone Sr Loan ETF Add +3.7% 1.35% +0.21
SUSA iShares ESG Optimized MSCI U Add +448.1% 0.25% +0.21
XLRE SS Real Estate Select Sector Add +5.2% 0.69% +0.20
VV Vngrd Mrgstr LRG-Cap ETF-Usd Add +231.8% 0.25% +0.19
SGOV iShares 0-3 Month Treasury B Add +390.2% 0.22% +0.18
TBIL F/M US Treasury 3 Month Bill Add +475.3% 0.22% +0.18
FTCS First Trust Capital Strength Add +30.8% 0.47% +0.18
BSV Vanguard Short-Term Bond ETF Add +229.1% 0.24% +0.17
ICVT iShares Convertible Bond ETF New 0.16% +0.16
VB Vanguard Most SM-Cap ETF-Usd Add +4.1% 0.70% +0.16
PAAA Pgim Aaa Clo ETF Add +44.2% 0.39% +0.15
XLK SS Technology Select Sector Add +7.1% 0.80% +0.15
USMV iShares MSCI USA Min Vol Fac Add +31.9% 0.36% +0.14
DYNF Ishrs US E F R A ETF-Usd Inc. Add +44.4% 0.27% +0.12
SPHQ Invesco S&P 500 Quality ETF Add +103.9% 0.20% +0.12
CGDV Cap Group Dividend Value Add +8.2% 0.43% +0.12
OKE Oneok Inc. Add +45.9% 0.24% +0.11
VZ Verizon Communications Inc. Add +41.0% 0.24% +0.10
LMBS First Trust Low Duration Opp Add +6.8% 0.46% +0.09
XMMO Invesco S&P Midcap Momentum Add +26.9% 0.23% +0.08
SPYM Ste STR SPDR PT S&P 500 ETF Add +19.4% 0.25% +0.08
JCPB JPMorgan Core Plus Bond ETF Add +20.9% 0.25% +0.08
SHV iShares 0-1 Year Treasury Bo Add +306.9% 0.09% +0.07
AVUV Avantis US Small Cap Value Add +4.2% 0.33% +0.07
VOOV Vanguard S&P 500 Value ETF Add +72.1% 0.13% +0.07
KNG FT Vest S&P 500 DVD Arst TRG Add +29.5% 0.18% +0.07
USFR Wisdomtree Floating Rate Tre Add +22.0% 0.23% +0.06
ZALT Innovator US Eq 10 Buffer New 0.06% +0.06
COST Costco Wholesale Corp. Add +14.9% 0.23% +0.06
UNH Unitedhealth Group Inc. Add +0.8% 0.25% +0.06
BUFR FT Vest Lad Buffervetf-Usd I Add +7.0% 0.29% +0.06
COWZ Pacer US Cash Cows 100 ETF Add +3.4% 0.29% +0.06
EALT Innovator US Eqty 5TO15 Buff Add +271.4% 0.08% +0.06
FTQI First Trust Nasdaq Buywrite Add +16.6% 0.22% +0.06
VWO Vanguard Ftse Emerging Marke Add +1.9% 0.25% +0.05
RWL Invesco S&P 500 Revenue ETF Add +9.6% 0.21% +0.05
BIL SS SPDR BB 1-3M T-Bill ETF Add +4.7% 0.32% +0.05
TLT iShares 20+ Year Treasury BD Add +23.2% 0.15% +0.05
HAWX iShares Cur HDG MSCI Acwi-X Add +84.8% 0.09% +0.05
KO The Coca-Cola Co. Add +4.2% 0.19% +0.05
SMG Scotts Miracle-Gro Co. Add +273.1% 0.05% +0.04

Notes & Other Activity Q2 2024 → Q3 2024

WELLS FARGO & COMPANY (WFC 7.5 PERP L) PERP PFD CNV A Sold out 195 $232Kbefore exit

Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 1,934$4.9BAAPL, JAAA, SPYG, IVV, IWF
Q1 2026 1,073$2.6BAAPL, JAAA, IHDG, QQQ, VOO
Q4 2025 924$2.7BAAPL, QQQ, IHDG, JAAA, SPYG
Q3 2025 2,098$1.5BQQQ, IVV, AAPL, IWF, MSFT
Q2 2025 2,829$1.9BIHDG, SPYG, JAAA, IWF, QQQ
Q1 2025 856$2.5BIHDG, QQQ, SPYG, QUAL, JAAA
Q4 2024 870$2.9BAAPL, QQQ, IHDG, SPYG, IVV
Q3 2024 843$2.3BIHDG, QQQ, SCHD, SPYG, QUAL
Q2 2024 895$2.7BAAPL, QQQ, SCHD, IHDG, IVV
Q1 2024 870$2.4BAAPL, QQQ, SCHD, IHDG, IVV