Ameritas Advisory Services, LLC

In its 13F for Q2 2025 (holdings as of June 30, 2025, filed July 21, 2025), Ameritas Advisory Services, LLC reported 2,829 stock positions worth $1.9 billion. Its top holding was Wisdomtree International Hed (IHDG) at 2.8% of the portfolio, followed by SS SPDR P S&P 500 Growth ETF (SPYG, 2.4%) and Janus Henderson Aaa Clo ETF (JAAA, 2.3%). Compared with Q1 2025, it opened 1,990 new positions, sold out of 15, added to 132 and reduced 697. The biggest buy was Vngrd Mrgstr LRG-Cap ETF-Usd (VV, shares +255%) and the biggest sale Apple (AAPL, shares −54%).

Most Recent 13F
Q2 2026
Location
Lincoln, NE
CIK
0001901275
Portfolio Value
$1.9B (Q2 2025)
SEC Filing
0001901275-25-000012 ↗ filed Jul 21, 2025

Holdings Value

0$1.0B$2.0B$3.0B$4.0B$5.0B Q1 2024: $2.4B Q1 2024 Q2 2024: $2.7B Q2 2024 Q3 2024: $2.3B Q3 2024 Q4 2024: $2.9B Q4 2024 Q1 2025: $2.5B Q1 2025 Q2 2025: $1.9B $1.9B Q2 2025 Q3 2025: $1.5B Q3 2025 Q4 2025: $2.7B Q4 2025 Q1 2026: $2.6B Q1 2026 Q2 2026: $4.9B Q2 2026

Holdings 2,829 stocks · $1.9B

IHDG Wisdomtree International Hed 2.77% 1,181,139 $53.2M Reduce -30.6%
SPYG SS SPDR P S&P 500 Growth ETF 2.36% 474,848 $45.3M Reduce -26.3%
JAAA Janus Henderson Aaa Clo ETF 2.28% 860,539 $43.7M Reduce -12.4%
IWF iShares Russell 1000 Growth 2.10% 94,750 $40.2M Reduce -22.6%
QQQ Invesco QQQ Trust Series 1 2.06% 71,597 $39.5M Reduce -37.8%
FDRR Fidelity Div ETF Rise Rates 2.04% 721,820 $39.1M Reduce -26.3%
FBND Fidelity Total Bond ETF 2.02% 847,140 $38.8M Reduce -20.3%
QUAL iShares MSCI USA Quality Fac 1.93% 202,521 $37.0M Reduce -31.5%
AGOX Adaptive Alpha Opportunities 1.71% 1,106,639 $32.7M Reduce -19.7%
MTUM iShares MSCI USA Momentum Fa 1.67% 133,387 $32.1M Reduce -29.7%
IJH iShares Core S&P Midcap ETF 1.63% 502,767 $31.2M Reduce -27.8%
SCHD Schwab US DVD Equity ETF 1.62% 1,170,654 $31.0M Reduce -34.5%
STPZ PIMCO 1-5 Year US Tips Index 1.20% 427,690 $23.0M Reduce -12.0%
PULS Pgim Ultra Short Bond ETF 1.20% 461,801 $23.0M Reduce -20.1%
SRLN SS Blackstone Sr Loan ETF 1.17% 537,974 $22.4M Reduce -22.1%
PAVE Global X US Infrastructure 0.93% 409,334 $17.8M Reduce -10.1%
XLK SS Technology Select Sector 0.90% 68,100 $17.2M Reduce -19.3%
AAPL Apple Inc. 0.84% 78,815 $16.2M Reduce -54.4%
MSFT Microsoft Corp. 0.78% 30,246 $15.0M Reduce -49.3%
VB Vanguard Most SM-Cap ETF-Usd 0.78% 63,016 $14.9M Reduce -12.9%
VUG Vanguard Mrngstar GR ETF-Sui 0.76% 33,395 $14.6M Reduce -26.8%
XLRE SS Real Estate Select Sector 0.72% 333,541 $13.8M Reduce -4.8%
VOO Vanguard S&P 500 ETF 0.72% 24,157 $13.7M Reduce -33.3%
NVDA Nvidia Corp. 0.72% 86,844 $13.7M Reduce -42.4%
AMZN Amazon.com Inc. 0.69% 60,555 $13.3M Reduce -40.6%
FIW First Trust Water ETF 0.67% 119,704 $12.9M Add +1.5%
VTV Vanguard Mrngstr Val ETF-Aui 0.67% 72,764 $12.9M Reduce -19.0%
SPY SS SPDR S&P 500 ETF Trust-US 0.67% 20,811 $12.9M Reduce -45.0%
IJR iShares Core S&P Small-Cap E 0.63% 109,934 $12.0M Reduce -26.6%
IVV iShares Core S&P 500 ETF 0.60% 18,468 $11.5M Reduce -66.7%
IOO iShares Global 100 ETF 0.56% 99,082 $10.7M Reduce -38.6%
CGDV Cap Group Dividend Value filed as CAPITAL GROUP DIVIDEND VALUE 0.52% 253,286 $10.0M Reduce -26.9%
DSI iShares ESG MSCI KLD 400 ETF 0.52% 85,162 $9.9M Reduce -32.8%
PAAA Pgim Aaa Clo ETF 0.50% 185,436 $9.5M Reduce -63.3%
BRK.B Berkshire Hathaway Inc. Class B 0.50% 19,571 $9.5M Reduce -46.4%
JPST JPMorgan Ultra-Short Income 0.49% 186,732 $9.5M Reduce -41.1%
VTI VG Morningstar TS MKT ETF-US 0.46% 28,897 $8.8M Reduce -44.6%
FDLO Fidelity Low Volat Fact ETF 0.43% 130,449 $8.2M Reduce -49.0%
GLD SPDR Gold Shares 0.41% 26,078 $7.9M Reduce -22.8%
CGGR Cap Group Growth Equity 0.40% 190,260 $7.7M Reduce -50.7%
IVW iShares S&P 500 Growth ETF 0.40% 69,402 $7.6M Reduce -57.8%
LMBS First Trust Low Duration Opp 0.39% 151,651 $7.5M Reduce -22.8%
MINT PIMCO Enhanced Short Maturit 0.39% 73,775 $7.4M Add +3.6%
IUSV iShares Core S&P U.S. Value 0.38% 77,998 $7.4M Reduce -43.3%
VV Vngrd Mrgstr LRG-Cap ETF-Usd 0.38% 25,858 $7.4M Add +255.4%
AVUV Avantis US Small Cap Value 0.36% 75,980 $6.9M Reduce -18.6%
COWZ Pacer US Cash Cows 100 ETF 0.35% 120,421 $6.6M Reduce -13.5%
VHT Vanguard Health Care ETF 0.35% 26,677 $6.6M Reduce -14.5%
OUNZ Vaneck Merk Gold ETF 0.35% 207,547 $6.6M Reduce -15.7%
JQUA JPMorgan US Quality Factor 0.34% 109,388 $6.6M Reduce -58.8%
QQQM Invesco Nasdaq 100 ETF 0.34% 28,733 $6.5M Add +5.2%
VOOV Vanguard S&P 500 Value ETF 0.34% 34,208 $6.5M Reduce -1.8%
SGOV iShares 0-3 Month Treasury B 0.33% 61,960 $6.2M Reduce -20.4%
VYM Vanguard High DVD Yield ETF 0.32% 45,875 $6.1M Reduce -51.0%
WMT Walmart Inc. 0.32% 62,346 $6.1M Reduce -39.3%
QUS SS SPDR MSCI U Stratfact ETF 0.31% 36,604 $6.0M Add +1195.7%
BUFR FT Vest Lad Buffervetf-Usd I 0.31% 186,380 $5.9M Reduce -30.0%
AOM iShares Core 40/60 Moderate 0.31% 128,093 $5.9M Add +18.3%
PWB Invesco Large Cap Growth ETF 0.31% 50,107 $5.9M New
FBT First Trust Nyse Arca Biotec 0.31% 36,463 $5.9M Reduce -5.1%
TSLA Tesla Inc. 0.31% 18,482 $5.9M Reduce -29.0%
SCHG Schwab US Large-Cap Growth 0.30% 200,178 $5.8M Reduce -11.8%
FTSM First Trust Enh Short Mat FD 0.30% 97,157 $5.8M Reduce -19.6%
IWV iShares Russell 3000 ETF 0.30% 16,451 $5.8M Reduce -7.0%
IQLT iShares MSCI International Q 0.30% 133,546 $5.8M Reduce -49.5%
NUDM Nuveen ESG Intl Devel MRK Eq 0.30% 162,615 $5.8M Add +8.3%
ICVT iShares Convertible Bond ETF 0.29% 62,107 $5.6M Reduce -5.0%
DYNF Ishrs US E F R A ETF-Usd Inc. 0.29% 102,137 $5.6M Reduce -45.1%
JPM JPMorgan Chase & Co. 0.29% 19,178 $5.6M Reduce -44.9%
FCVT First Trust Ssi Strategi ETF 0.29% 143,088 $5.6M New
RDVY First Trust Rising Dividend 0.28% 86,421 $5.4M Reduce -10.8%
FTHI Fthi/First Trust Exchange-TR 0.28% 233,868 $5.3M Reduce -14.0%
FTQI First Trust Nasdaq Buywrite 0.28% 272,720 $5.3M Reduce -6.0%
XMMO Invesco S&P Midcap Momentum 0.27% 40,580 $5.2M Reduce -2.1%
VIG Vanguard Dividend Apprec ETF 0.27% 25,136 $5.1M Reduce -60.2%
VDE Vanguard Energy ETF 0.27% 42,825 $5.1M Reduce -17.5%
VO Vngrd Mrngstr MD-Cap ETF-Usd 0.26% 17,825 $5.0M Reduce -17.1%
VGT Vanguard Info Tech ETF 0.26% 7,472 $5.0M Reduce -37.1%
FTCS First Trust Capital Strength 0.26% 54,431 $4.9M Reduce -10.9%
JEPI JPMorgan Equity Premium Inco 0.25% 84,862 $4.8M Reduce -41.5%
PLTR Palantir Technologies Inc. Class A 0.25% 35,081 $4.8M Add +12.3%
AVGO Broadcom Inc. 0.25% 17,213 $4.7M Reduce -24.3%
PG The Procter & Gamble Co. 0.25% 29,529 $4.7M Reduce -24.3%
SHV iShares 0-1 Year Treasury Bo 0.24% 42,536 $4.7M Add +102.4%
NUMG Nuveen ESG Mid-Cap Grow ETF 0.24% 94,703 $4.6M Reduce -12.1%
DIA SS SPDR Dow Jones Indus Avg filed as SPDR DOW JONES INDL AVERAGE 0.24% 10,341 $4.6M Reduce -43.5%
GOOG Alphabet Inc. Class C 0.24% 25,623 $4.5M Reduce -37.2%
GOOGL Alphabet Inc. Class A 0.24% 25,585 $4.5M Reduce -30.0%
BIL SS SPDR BB 1-3M T-Bill ETF 0.23% 48,504 $4.4M Reduce -52.5%
ICSH iShares Ultra Short Duration 0.23% 87,683 $4.4M Add +10.3%
CAT Caterpillar Inc. 0.23% 11,420 $4.4M Reduce -50.1%
NUSC Nuveen ESG Small-Cap ETF 0.23% 107,678 $4.4M Reduce -4.0%
CVX Chevron Corp. 0.23% 30,560 $4.4M Reduce -16.4%
SPHQ Invesco S&P 500 Quality ETF 0.23% 60,879 $4.3M Reduce -26.2%
SPMO Invesco S&P 500 Momentum ETF 0.22% 37,738 $4.2M Add +859.3%
SMH Vaneck Semiconductor ETF 0.22% 15,216 $4.2M Reduce -34.3%
VWO Vanguard Ftse Emerging Marke 0.22% 85,041 $4.2M Reduce -38.9%
ECOW Pacer Emerging Markets Cash 0.22% 189,486 $4.2M Reduce -19.4%
USFR Wisdomtree Floating Rate Tre 0.22% 83,064 $4.2M Reduce -31.9%
V Visa Inc. Class A 0.22% 11,715 $4.2M Reduce -28.8%

Show all 2,829 holdings

Other holdings (5): bonds, preferreds, convertibles and warrants · $392K (not counted above)
SecurityClassShares / PrincipalValueChange
BANK OF AMERICA CORP (BAC 7.25 PERP L) 7.25%CNV PFD L 220$267KReduce -60.4%
WELLS FARGO & COMPANY (WFC 7.5 PERP L) PERP PFD CNV A 90$106KReduce -51.4%
EL PASO ENERGY CAP TRST (KMI 4.75 03/31/28) PFD CV TR SEC 28 280$14KNew
OXY.WS Occidental Petroleum-CW27 *W EXP 08/03/202 278$6KNew
VAL.WS Valaris Ltd. -CW28 *W EXP 04/29/202 1$4New
Lines left out (6) · $88 — a value with no share or principal amount
SecurityClassSharesValue
WIX Wix.com Ltd. SHS0$49
LTC LTC Properties Inc. COM0$16
MGRC McGrath Rentcorp COM0$16
XMTR Xometry Inc. Class A CLASS A COM0$4
SYNA Synaptics Inc. COM0$2
SSTK Shutterstock Inc. COM0$1

Filed with a value but no share or principal amount (a cash line, a holding rounded to 0 shares), so they are kept out of the holdings, totals and percentages.

Total filed on the 13F, all lines: $1.9B.

Portfolio Sells Q1 2025 → Q2 2025

AAPL Apple Inc. Reduce -54.4% 0.84% −0.83
IVV iShares Core S&P 500 ETF Reduce -66.7% 0.60% −0.70
PAAA Pgim Aaa Clo ETF Reduce -63.3% 0.50% −0.55
SCHD Schwab US DVD Equity ETF Reduce -34.5% 1.62% −0.38
LGLV SPDR US LC Low Vol Idx Sold out 0.00% −0.28
JQUA JPMorgan US Quality Factor Reduce -58.8% 0.34% −0.27
AOK iShares Core 30/70 Conservat Reduce -99.3% 0.00% −0.25
IVW iShares S&P 500 Growth ETF Reduce -57.8% 0.40% −0.25
BRK.B Berkshire Hathaway Inc. Class B Reduce -46.4% 0.50% −0.24
QQQ Invesco QQQ Trust Series 1 Reduce -37.8% 2.06% −0.24
VIG Vanguard Dividend Apprec ETF Reduce -60.2% 0.27% −0.23
TBIL F/M US Treasury 3 Month Bill Reduce -75.0% 0.11% −0.22
FIXD First Trust Smith Opportunis Reduce -71.9% 0.12% −0.22
IHDG Wisdomtree International Hed Reduce -30.6% 2.77% −0.21
CWB SS SPDR BB Conv Sec ETF Reduce -98.9% 0.00% −0.21
SPY SS SPDR S&P 500 ETF Trust-US Reduce -45.0% 0.67% −0.21
FDLO Fidelity Low Volat Fact ETF Reduce -49.0% 0.43% −0.20
HEQT Simplify Hedged Equity ETF Reduce -60.5% 0.22% −0.20
PYLD PIMCO Multisector Bond Actv Reduce -97.9% 0.01% −0.18
MSFT Microsoft Corp. Reduce -49.3% 0.78% −0.18
DGRW Wisdomtree U.S. Quality Divi Reduce -73.4% 0.10% −0.17
VYM Vanguard High DVD Yield ETF Reduce -51.0% 0.32% −0.17
AMZN Amazon.com Inc. Reduce -40.6% 0.69% −0.16
JPST JPMorgan Ultra-Short Income Reduce -41.1% 0.49% −0.15
CGGR Cap Group Growth Equity Reduce -50.7% 0.40% −0.15
JMUB JPMorgan Municipal ETF Reduce -68.6% 0.10% −0.15
BIL SS SPDR BB 1-3M T-Bill ETF Reduce -52.5% 0.23% −0.15
LVHI Franklin International Low V Reduce -69.7% 0.09% −0.14
VTI VG Morningstar TS MKT ETF-US Reduce -44.6% 0.46% −0.14
IUSV iShares Core S&P U.S. Value Reduce -43.3% 0.38% −0.13
IBB iShares Biotechnology ETF Reduce -84.2% 0.03% −0.13
UNH Unitedhealth Group Inc. Reduce -53.0% 0.07% −0.12
META Meta Platforms Inc. Class A Reduce -61.6% 0.19% −0.11
QUAL iShares MSCI USA Quality Fac Reduce -31.5% 1.93% −0.11
BSV Vanguard Short-Term Bond ETF Reduce -74.6% 0.05% −0.11
UCON First Trust Smith Unconstrai Reduce -49.0% 0.22% −0.11
USMV iShares MSCI USA Min Vol Fac Reduce -57.4% 0.15% −0.11
QGRO American Century US Quality Reduce -54.4% 0.20% −0.11
IWD iShares Russell 1000 Value E Reduce -56.3% 0.15% −0.11
USDU Wisdomtree BBG Usd Bullish Reduce -99.5% 0.00% −0.10
IQLT iShares MSCI International Q Reduce -49.5% 0.30% −0.10
DYNF Ishrs US E F R A ETF-Usd Inc. Reduce -45.1% 0.29% −0.09
SDY SS SPDR S&P Dividend ETF Reduce -53.4% 0.14% −0.09
CAT Caterpillar Inc. Reduce -50.1% 0.23% −0.09
IOO iShares Global 100 ETF Reduce -38.6% 0.56% −0.09
ITOT iShares Core S&P Total U.S. Reduce -81.1% 0.03% −0.08
JEPI JPMorgan Equity Premium Inco Reduce -41.5% 0.25% −0.08
MA Mastercard Inc. Class A Reduce -59.6% 0.10% −0.08
NULV Nuveen ESG Large-Cap Val ETF Reduce -60.1% 0.09% −0.08
DIA SS SPDR Dow Jones Indus Avg Reduce -43.5% 0.24% −0.07

Portfolio Buys Q1 2025 → Q2 2025

VV Vngrd Mrgstr LRG-Cap ETF-Usd Add +255.4% 0.38% +0.31
PWB Invesco Large Cap Growth ETF New 0.31% +0.31
QUS SS SPDR MSCI U Stratfact ETF Add +1195.7% 0.31% +0.29
FCVT First Trust Ssi Strategi ETF New 0.29% +0.29
SPMO Invesco S&P 500 Momentum ETF Add +859.3% 0.22% +0.21
FIW First Trust Water ETF Add +1.5% 0.67% +0.19
SHV iShares 0-1 Year Treasury Bo Add +102.4% 0.24% +0.15
PLTR Palantir Technologies Inc. Class A Add +12.3% 0.25% +0.15
GLDM SPDR Gold Minishares Trust New 0.14% +0.14
SCHO Schwab Short-Term US Treas Add +715.0% 0.15% +0.13
AMD Advanced Micro Devices Add +142.8% 0.17% +0.13
AOM iShares Core 40/60 Moderate Add +18.3% 0.31% +0.12
QQQM Invesco Nasdaq 100 ETF Add +5.2% 0.34% +0.11
NUDM Nuveen ESG Intl Devel MRK Eq Add +8.3% 0.30% +0.11
DB Deutsche Bank AG-Registered New 0.10% +0.10
BIZD Vaneck BDC Income ETF New 0.10% +0.10
MINT PIMCO Enhanced Short Maturit Add +3.6% 0.39% +0.10
JGLO JPMorgan GLBL SLCT Eq ETF New 0.10% +0.10
RCL Royal Caribbean Cruises Ltd. New 0.09% +0.09
TFLO iShares Treasury Floating Ra Add +62.8% 0.17% +0.09
RECS Columbia Resear Enh Cor ETF Add +102.0% 0.14% +0.09
TBLL Invesco Short Term Treasury New 0.08% +0.08
EVTR Eaton Vance Total Return New 0.08% +0.08
IAU iShares Gold Trust Add +16.7% 0.18% +0.08
RTX RTX Corp. Add +33.2% 0.16% +0.08
IDMO Invesco S&P International DE New 0.08% +0.08
HEI Heico Corp. New 0.07% +0.07
VALQ American Century US Quality Add +28.3% 0.18% +0.07
PWR Quanta Services Inc. New 0.07% +0.07
OUSA Alps Oshares US Quality Divi Add +27.6% 0.18% +0.07
ICSH iShares Ultra Short Duration Add +10.3% 0.23% +0.07
EDIV State Street SPDR S&P Emergi New 0.06% +0.06
TYL Tyler Technologies Inc. Add +381.4% 0.07% +0.06
NULG Nuveen ESG LRG-Cap GRW ETF New 0.06% +0.06
XLU St Sr Utl SL SE SPDR ETF-Usd Add +14.0% 0.16% +0.06
MELI MercadoLibre Inc. New 0.05% +0.05
UL Unilever PLC New 0.05% +0.05
FPX First Trust US Equity Opport New 0.05% +0.05
APP AppLovin Corp. Class A Add +305.2% 0.06% +0.05
W Wayfair Inc. Class A Add +32.9% 0.07% +0.05
URNM Sprott Uranium Miners ETF New 0.05% +0.05
TCHP T Rowe Price Blue Chip Growt Add +301.9% 0.06% +0.05
PSLV Sprott Physical Silver Trust Add +76.3% 0.07% +0.04
QQQE Dirx Nasdaq-100EQ Wi ETF-Usd Add +4.9% 0.12% +0.04
SLQD iShares 0-5 YR Inv GRD Corp. Add +13.3% 0.11% +0.04
SHOP Shopify Inc. Class A Add +74.2% 0.05% +0.03
FIS Fidelity National Info Serv Add +26.7% 0.07% +0.03
SO The Southern Co. Add +14.8% 0.09% +0.03
PINS Pinterest Inc. Class A Add +5.5% 0.08% +0.03
IYY iShares Dow Jones U.S. ETF New 0.03% +0.03

Notes & Other Activity Q1 2025 → Q2 2025

BANK OF AMERICA CORP (BAC 7.25 PERP L) 7.25%CNV PFD L Reduce -60.4% 220 $267K
WELLS FARGO & COMPANY (WFC 7.5 PERP L) PERP PFD CNV A Reduce -51.4% 90 $106K
EL PASO ENERGY CAP TRST (KMI 4.75 03/31/28) PFD CV TR SEC 28 New 280 $14K
OXY.WS Occidental Petroleum-CW27 *W EXP 08/03/202 New 278 $6K
WIX Wix.com Ltd. SHS Reduce -100.0% 0 $49
LTC LTC Properties Inc. COM New 0 $16
MGRC McGrath Rentcorp COM New 0 $16
XMTR Xometry Inc. Class A CLASS A COM New 0 $4
VAL.WS Valaris Ltd. -CW28 *W EXP 04/29/202 New 1 $4
SYNA Synaptics Inc. COM New 0 $2
SSTK Shutterstock Inc. COM New 0 $1
NDLS Noodles & Co. COM CL A Reduce -100.0% 0 $0

Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 1,934$4.9BAAPL, JAAA, SPYG, IVV, IWF
Q1 2026 1,073$2.6BAAPL, JAAA, IHDG, QQQ, VOO
Q4 2025 924$2.7BAAPL, QQQ, IHDG, JAAA, SPYG
Q3 2025 2,098$1.5BQQQ, IVV, AAPL, IWF, MSFT
Q2 2025 2,829$1.9BIHDG, SPYG, JAAA, IWF, QQQ
Q1 2025 856$2.5BIHDG, QQQ, SPYG, QUAL, JAAA
Q4 2024 870$2.9BAAPL, QQQ, IHDG, SPYG, IVV
Q3 2024 843$2.3BIHDG, QQQ, SCHD, SPYG, QUAL
Q2 2024 895$2.7BAAPL, QQQ, SCHD, IHDG, IVV
Q1 2024 870$2.4BAAPL, QQQ, SCHD, IHDG, IVV