Ameritas Advisory Services, LLC
In its 13F for Q4 2024 (holdings as of December 31, 2024, filed January 15, 2025), Ameritas Advisory Services, LLC reported 870 stock positions worth $2.9 billion. Its top holding was Apple (AAPL) at 3.5% of the portfolio, followed by Invesco QQQ Trust Series 1 (QQQ, 2.5%) and Wisdomtree International Hed (IHDG, 2.5%). Compared with Q3 2024, it opened 94 new positions, sold out of 67, added to 482 and reduced 264. The biggest buy was Apple (AAPL, shares +149%) and the biggest sale Vanguard Intermediate-Term T (VGIT, shares −49%).
- Most Recent 13F
- Q2 2026
- Location
- Lincoln, NE
- CIK
- 0001901275
- Portfolio Value
- $2.9B (Q4 2024)
- SEC Filing
- 0001901275-25-000003 ↗ filed Jan 15, 2025
Holdings Value
Holdings 870 stocks · $2.9B
| AAPL Apple Inc. | 3.47% | 401,479 | $100.5M | Add +148.6% |
| QQQ Invesco QQQ Trust Series 1 | 2.54% | 144,169 | $73.7M | Add +20.4% |
| IHDG Wisdomtree International Hed | 2.53% | 1,682,409 | $73.1M | Add +26.4% |
| SPYG SS SPDR P S&P 500 Growth ETF | 2.25% | 740,951 | $65.1M | Add +34.3% |
| IVV iShares Core S&P 500 ETF | 2.07% | 102,070 | $60.1M | Add +119.9% |
| SCHD Schwab US DVD Equity ETF | 2.05% | 2,173,729 | $59.4M | Add +5.7% |
| QUAL iShares MSCI USA Quality Fac | 1.94% | 315,093 | $56.1M | Add +27.9% |
| FDRR Fidelity Div ETF Rise Rates | 1.75% | 987,768 | $50.8M | Add +18.7% |
| IWF iShares Russell 1000 Growth | 1.63% | 117,694 | $47.3M | Add +74.6% |
| FBND Fidelity Total Bond ETF | 1.59% | 1,029,253 | $46.2M | Add +50.6% |
| IJH iShares Core S&P Midcap ETF | 1.58% | 734,677 | $45.8M | Add +17.3% |
| JAAA Janus Henderson Aaa Clo ETF | 1.54% | 881,852 | $44.7M | Add +60.8% |
| MTUM iShares MSCI USA Momentum Fa | 1.54% | 216,000 | $44.7M | Add +16.3% |
| PAAA Pgim Aaa Clo ETF | 1.37% | 775,546 | $39.7M | Add +344.1% |
| AGOX Adaptive Alpha Opportunities | 1.35% | 1,440,708 | $39.1M | Add +2.8% |
| MSFT Microsoft Corp. | 1.19% | 81,553 | $34.4M | Add +35.3% |
| SPY SS SPDR S&P 500 ETF Trust-US | 1.13% | 56,074 | $32.9M | Add +54.6% |
| VOO Vanguard S&P 500 ETF | 1.11% | 59,406 | $32.0M | Add +175.5% |
| SRLN SS Blackstone Sr Loan ETF | 1.05% | 728,454 | $30.4M | Reduce -2.8% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.98% | 62,486 | $28.3M | Add +83.5% |
| PULS Pgim Ultra Short Bond ETF | 0.93% | 545,784 | $27.0M | Add +62.2% |
| AMZN Amazon.com Inc. | 0.89% | 117,912 | $25.9M | Add +9.9% |
| STPZ PIMCO 1-5 Year US Tips Index | 0.89% | 490,624 | $25.7M | Add +2.9% |
| NVDA Nvidia Corp. | 0.88% | 189,752 | $25.5M | Add +32.7% |
| JQUA JPMorgan US Quality Factor | 0.82% | 415,597 | $23.8M | Add +70.2% |
| TSLA Tesla Inc. | 0.80% | 57,553 | $23.2M | Add +104.8% |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.75% | 127,965 | $21.7M | Add +52.2% |
| DSI iShares ESG MSCI KLD 400 ETF | 0.73% | 190,531 | $21.0M | Add +56.8% |
| VTI VG Morningstar TS MKT ETF-US | 0.71% | 70,703 | $20.5M | Add +55.0% |
| IJR iShares Core S&P Small-Cap E | 0.67% | 168,605 | $19.4M | Add +15.4% |
| VUG Vanguard Mrngstar GR ETF-Sui | 0.65% | 45,924 | $18.8M | Add +57.4% |
| XLK SS Technology Select Sector | 0.64% | 80,194 | $18.6M | Reduce -2.1% |
| IVW iShares S&P 500 Growth ETF | 0.64% | 183,279 | $18.6M | Add +18.2% |
| VIG Vanguard Dividend Apprec ETF | 0.64% | 94,026 | $18.4M | Add +58.4% |
| PAVE Global X US Infrastructure | 0.59% | 419,810 | $17.0M | Add +3.8% |
| IOO iShares Global 100 ETF | 0.58% | 167,201 | $16.8M | Add +3.1% |
| IUSV iShares Core S&P U.S. Value | 0.57% | 177,379 | $16.4M | Add +41.5% |
| FDLO Fidelity Low Volat Fact ETF | 0.55% | 261,960 | $15.9M | Reduce -13.7% |
| VB Vanguard Most SM-Cap ETF-Usd | 0.55% | 65,792 | $15.8M | Reduce -4.2% |
| JPST JPMorgan Ultra-Short Income | 0.53% | 307,131 | $15.5M | Reduce -10.3% |
| DIA SS SPDR Dow Jones Indus Avg filed as SPDR DOW JONES INDL AVERAGE | 0.51% | 34,486 | $14.7M | Add +98.4% |
| CGGR Cap Group Growth Equity | 0.50% | 390,714 | $14.5M | Add +30.4% |
| VYM Vanguard High DVD Yield ETF | 0.48% | 109,018 | $13.9M | Add +10.7% |
| XLRE SS Real Estate Select Sector | 0.47% | 335,195 | $13.6M | Reduce -6.8% |
| MGK Vngrd Mrgstr MG CP GR ETF-Ui | 0.45% | 37,676 | $12.9M | Add +131.7% |
| IQLT iShares MSCI International Q | 0.43% | 334,291 | $12.4M | Add +34.6% |
| HEQT Simplify Hedged Equity ETF | 0.42% | 415,541 | $12.3M | Add +27.9% |
| FIXD First Trust Smith Opportunis | 0.41% | 277,843 | $11.9M | Add +16.2% |
| AVGO Broadcom Inc. | 0.40% | 50,032 | $11.6M | Add +132.1% |
| CGDV Cap Group Dividend Value filed as CAPITAL GROUP DIVIDEND VALUE | 0.39% | 320,207 | $11.3M | Add +17.4% |
| DYNF Ishrs US E F R A ETF-Usd Inc. | 0.37% | 209,504 | $10.7M | Add +63.5% |
| BIL SS SPDR BB 1-3M T-Bill ETF | 0.37% | 117,102 | $10.7M | Add +46.1% |
| JPM JPMorgan Chase & Co. | 0.37% | 44,508 | $10.7M | Add +29.4% |
| GLD SPDR Gold Shares | 0.35% | 42,029 | $10.2M | Add +40.1% |
| WMT Walmart Inc. | 0.35% | 111,987 | $10.1M | Add +18.9% |
| LMBS First Trust Low Duration Opp | 0.35% | 206,671 | $10.1M | Reduce -4.0% |
| JMUB JPMorgan Municipal ETF | 0.34% | 193,660 | $9.7M | Add +89.3% |
| VGIT Vanguard Intermediate-Term T | 0.33% | 163,917 | $9.5M | Reduce -48.6% |
| IUSG iShares Core S&P U.S. Growth | 0.33% | 68,031 | $9.5M | Add +476.4% |
| FIW First Trust Water ETF | 0.33% | 92,560 | $9.4M | Add +28.2% |
| QQQM Invesco Nasdaq 100 ETF | 0.32% | 43,842 | $9.2M | Add +90.1% |
| QGRO American Century US Quality | 0.32% | 91,691 | $9.1M | Add +49.3% |
| LLY Eli Lilly & Co. | 0.31% | 11,757 | $9.1M | Add +43.1% |
| VGT Vanguard Info Tech ETF | 0.30% | 13,947 | $8.7M | Add +37.3% |
| GOOGL Alphabet Inc. Class A | 0.29% | 44,572 | $8.4M | Add +18.7% |
| AVUV Avantis US Small Cap Value | 0.29% | 87,012 | $8.4M | Add +10.2% |
| JEPI JPMorgan Equity Premium Inco | 0.29% | 145,666 | $8.4M | Add +18.9% |
| COWZ Pacer US Cash Cows 100 ETF | 0.29% | 147,790 | $8.3M | Add +26.4% |
| META Meta Platforms Inc. Class A | 0.28% | 14,059 | $8.2M | Add +8.3% |
| VV Vngrd Mrgstr LRG-Cap ETF-Usd | 0.28% | 30,339 | $8.2M | Add +37.0% |
| GOOG Alphabet Inc. Class C | 0.28% | 42,599 | $8.1M | Reduce -10.4% |
| PG The Procter & Gamble Co. | 0.27% | 46,961 | $7.9M | Add +26.1% |
| BUFR FT Vest Lad Buffervetf-Usd I | 0.27% | 256,945 | $7.8M | Add +15.6% |
| UCON First Trust Smith Unconstrai | 0.27% | 314,947 | $7.8M | Reduce -4.7% |
| GSY Invesco Ultra Short Duration | 0.26% | 151,740 | $7.6M | Reduce -45.3% |
| VHT Vanguard Health Care ETF | 0.26% | 29,672 | $7.5M | Add +35.5% |
| UPS United Parcel Service Class B | 0.25% | 58,465 | $7.4M | Add +636.8% |
| TBIL F/M US Treasury 3 Month Bill | 0.24% | 142,025 | $7.1M | Add +42.5% |
| OUNZ Vaneck Merk Gold ETF | 0.24% | 278,903 | $7.1M | Add +23.9% |
| NULV Nuveen ESG Large-Cap Val ETF | 0.24% | 173,753 | $6.8M | Reduce -31.0% |
| VDE Vanguard Energy ETF | 0.23% | 55,996 | $6.8M | Reduce -13.2% |
| IWD iShares Russell 1000 Value E | 0.23% | 36,334 | $6.7M | Add +25.1% |
| V Visa Inc. Class A | 0.23% | 21,117 | $6.7M | Add +25.1% |
| DGRW Wisdomtree U.S. Quality Divi | 0.23% | 82,198 | $6.7M | Reduce -5.6% |
| XLE SS Energy Select Sector | 0.23% | 77,342 | $6.6M | Reduce -25.3% |
| CAT Caterpillar Inc. | 0.23% | 18,189 | $6.6M | Add +10.5% |
| FTHI Fthi/First Trust Exchange-TR | 0.23% | 282,648 | $6.6M | Reduce -8.4% |
| HELO JPMorgan Hedged Equity ETF | 0.23% | 105,687 | $6.6M | Add +74.7% |
| FBT First Trust Nyse Arca Biotec | 0.23% | 39,409 | $6.6M | Reduce -19.5% |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 0.22% | 24,588 | $6.5M | Reduce -44.1% |
| FICO Fair Isaac Corp. | 0.22% | 3,220 | $6.4M | Add +1152.9% |
| PHYS Sprott Physical Gold Trust | 0.22% | 316,762 | $6.4M | Add +27.7% |
| SDY SS SPDR S&P Dividend ETF | 0.22% | 47,654 | $6.3M | Add +1.7% |
| RDVY First Trust Rising Dividend | 0.22% | 105,723 | $6.3M | Reduce -9.0% |
| OKE Oneok Inc. | 0.22% | 62,196 | $6.2M | Add +0.1% |
| QUS SS SPDR MSCI U Stratfact ETF | 0.21% | 39,923 | $6.2M | New |
| HD Home Depot Inc. | 0.21% | 15,802 | $6.1M | Add +10.3% |
| SCHG Schwab US Large-Cap Growth | 0.21% | 218,271 | $6.1M | Reduce -5.2% |
| FTQI First Trust Nasdaq Buywrite | 0.21% | 290,074 | $6.0M | Add +14.1% |
| RWL Invesco S&P 500 Revenue ETF | 0.21% | 61,664 | $6.0M | Add +22.7% |
Other holdings (2): bonds, preferreds, convertibles and warrants · $928K (not counted above)
| Security | Class | Shares / Principal | Value | Change |
|---|---|---|---|---|
| BANK OF AMERICA CORP (BAC 7.25 PERP L) | 7.25%CNV PFD L | 570 | $695K | No change |
| WELLS FARGO & COMPANY (WFC 7.5 PERP L) | PERP PFD CNV A | 195 | $233K | New |
Total filed on the 13F, all lines: $2.9B.
Portfolio Sells Q3 2024 → Q4 2024
| VGIT Vanguard Intermediate-Term T | Reduce -48.6% | 0.33% | −0.50 |
| GSY Invesco Ultra Short Duration | Reduce -45.3% | 0.26% | −0.34 |
| SRLN SS Blackstone Sr Loan ETF | Reduce -2.8% | 1.05% | −0.30 |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | Reduce -44.1% | 0.22% | −0.28 |
| FTCS First Trust Capital Strength | Reduce -45.4% | 0.20% | −0.27 |
| FDLO Fidelity Low Volat Fact ETF | Reduce -13.7% | 0.55% | −0.26 |
| XLRE SS Real Estate Select Sector | Reduce -6.8% | 0.47% | −0.22 |
| NULV Nuveen ESG Large-Cap Val ETF | Reduce -31.0% | 0.24% | −0.22 |
| JPST JPMorgan Ultra-Short Income | Reduce -10.3% | 0.53% | −0.22 |
| SUSA iShares ESG Optimized MSCI U | Reduce -81.5% | 0.04% | −0.21 |
| DBEM Xtrackers MSCI Emerging Mark | Reduce -39.7% | 0.14% | −0.17 |
| USMV iShares MSCI USA Min Vol Fac | Reduce -31.3% | 0.19% | −0.17 |
| ICVT iShares Convertible Bond ETF | Sold out | 0.00% | −0.16 |
| XLE SS Energy Select Sector | Reduce -25.3% | 0.23% | −0.16 |
| VB Vanguard Most SM-Cap ETF-Usd | Reduce -4.2% | 0.55% | −0.16 |
| XLK SS Technology Select Sector | Reduce -2.1% | 0.64% | −0.15 |
| MXI iShares Global Materials ETF | Reduce -46.7% | 0.08% | −0.14 |
| QLTA iShares Aaa - A Rated Corpor | Reduce -54.0% | 0.08% | −0.14 |
| FAN First Trust Global Wind Ener | Reduce -55.4% | 0.06% | −0.14 |
| FBT First Trust Nyse Arca Biotec | Reduce -19.5% | 0.23% | −0.14 |
| VUSB Vanguard Ultra Short Bond Et | Reduce -72.4% | 0.04% | −0.13 |
| RSPS Invesco S&P 500 Equal Weight | Reduce -58.4% | 0.06% | −0.13 |
| STIP iShares 0-5 Year Tips Bond E | Reduce -53.9% | 0.07% | −0.12 |
| BSV Vanguard Short-Term Bond ETF | Reduce -36.0% | 0.12% | −0.12 |
| LMBS First Trust Low Duration Opp | Reduce -4.0% | 0.35% | −0.11 |
| NUSC Nuveen ESG Small-Cap ETF | Reduce -22.3% | 0.17% | −0.11 |
| VDE Vanguard Energy ETF | Reduce -13.2% | 0.23% | −0.11 |
| EFG iShares MSCI Eafe Growth ETF | Reduce -62.0% | 0.04% | −0.11 |
| UCON First Trust Smith Unconstrai | Reduce -4.7% | 0.27% | −0.09 |
| XOM Exxon Mobil Corp. | Reduce -6.1% | 0.20% | −0.09 |
| UNH Unitedhealth Group Inc. | Reduce -7.1% | 0.16% | −0.09 |
| FVD First Trust Value Line DVD | Reduce -10.7% | 0.19% | −0.09 |
| AGZD Wisdomtree Trust Wisdomtree | Reduce -75.1% | 0.02% | −0.09 |
| MRK Merck & Co. Inc. | Reduce -12.0% | 0.14% | −0.08 |
| DGRW Wisdomtree U.S. Quality Divi | Reduce -5.6% | 0.23% | −0.08 |
| RDVY First Trust Rising Dividend | Reduce -9.0% | 0.22% | −0.08 |
| FTHI Fthi/First Trust Exchange-TR | Reduce -8.4% | 0.23% | −0.08 |
| PBD Invesco Global Clean Energy | Reduce -55.9% | 0.03% | −0.08 |
| JPIB JPMorgan Intl BND ETF | Reduce -42.3% | 0.06% | −0.07 |
| FJUN FT Vest US Equity Buff ETF-J | Reduce -50.5% | 0.05% | −0.07 |
| PECO Phillips Edison & Company Inc. | Reduce -23.2% | 0.11% | −0.07 |
| TLT iShares 20+ Year Treasury BD | Reduce -25.1% | 0.08% | −0.07 |
| MDIV FT Multi-Asset Divers Inc. | Reduce -60.9% | 0.03% | −0.07 |
| GOOG Alphabet Inc. Class C | Reduce -10.4% | 0.28% | −0.06 |
| ANGL Vaneck Fallen Angel High YLD | Reduce -57.7% | 0.03% | −0.06 |
| SPYM Ste STR SPDR PT S&P 500 ETF | Reduce -7.3% | 0.19% | −0.06 |
| XMMO Invesco S&P Midcap Momentum | Reduce -8.6% | 0.17% | −0.06 |
| TMO Thermo Fisher Scientific Inc. | Reduce -19.8% | 0.07% | −0.06 |
| SDVY First Trust Smid Cap Rising | Reduce -42.1% | 0.05% | −0.06 |
| JNJ Johnson & Johnson | Reduce -8.9% | 0.10% | −0.06 |
Portfolio Buys Q3 2024 → Q4 2024
| AAPL Apple Inc. | Add +148.6% | 3.47% | +1.85 |
| PAAA Pgim Aaa Clo ETF | Add +344.1% | 1.37% | +0.98 |
| IVV iShares Core S&P 500 ETF | Add +119.9% | 2.07% | +0.92 |
| VOO Vanguard S&P 500 ETF | Add +175.5% | 1.11% | +0.61 |
| IWF iShares Russell 1000 Growth | Add +74.6% | 1.63% | +0.54 |
| TSLA Tesla Inc. | Add +104.8% | 0.80% | +0.49 |
| JAAA Janus Henderson Aaa Clo ETF | Add +60.8% | 1.54% | +0.34 |
| BRK.B Berkshire Hathaway Inc. Class B | Add +83.5% | 0.98% | +0.30 |
| SPYG SS SPDR P S&P 500 Growth ETF | Add +34.3% | 2.25% | +0.27 |
| IUSG iShares Core S&P U.S. Growth | Add +476.4% | 0.33% | +0.26 |
| AVGO Broadcom Inc. | Add +132.1% | 0.40% | +0.24 |
| SPY SS SPDR S&P 500 ETF Trust-US | Add +54.6% | 1.13% | +0.24 |
| JQUA JPMorgan US Quality Factor | Add +70.2% | 0.82% | +0.23 |
| MGK Vngrd Mrgstr MG CP GR ETF-Ui | Add +131.7% | 0.45% | +0.22 |
| FBND Fidelity Total Bond ETF | Add +50.6% | 1.59% | +0.22 |
| QUS SS SPDR MSCI U Stratfact ETF | New | 0.21% | +0.21 |
| PULS Pgim Ultra Short Bond ETF | Add +62.2% | 0.93% | +0.21 |
| UPS United Parcel Service Class B | Add +636.8% | 0.25% | +0.21 |
| FICO Fair Isaac Corp. | Add +1152.9% | 0.22% | +0.20 |
| DIA SS SPDR Dow Jones Indus Avg | Add +98.4% | 0.51% | +0.19 |
| CWB SS SPDR BB Conv Sec ETF | New | 0.18% | +0.18 |
| JMST JPM Ultra-Short Muni Income | New | 0.17% | +0.17 |
| VUG Vanguard Mrngstar GR ETF-Sui | Add +57.4% | 0.65% | +0.17 |
| DSI iShares ESG MSCI KLD 400 ETF | Add +56.8% | 0.73% | +0.15 |
| VTI VG Morningstar TS MKT ETF-US | Add +55.0% | 0.71% | +0.15 |
| CAVA Cava Group Inc. | New | 0.14% | +0.14 |
| SHW The Sherwin-Williams Co. | Add +700.4% | 0.16% | +0.14 |
| NVDA Nvidia Corp. | Add +32.7% | 0.88% | +0.13 |
| VIG Vanguard Dividend Apprec ETF | Add +58.4% | 0.64% | +0.13 |
| BOXX Alpha Architect 1-3 MNTH Box | New | 0.13% | +0.13 |
| QQQM Invesco Nasdaq 100 ETF | Add +90.1% | 0.32% | +0.12 |
| VTV Vanguard Mrngstr Val ETF-Aui | Add +52.2% | 0.75% | +0.11 |
| JMUB JPMorgan Municipal ETF | Add +89.3% | 0.34% | +0.11 |
| LULU Lululemon Athletica Inc. | New | 0.10% | +0.10 |
| MSTR Strategy Inc. | Add +353.5% | 0.12% | +0.10 |
| PPG PPG Industries Inc. | Add +941.8% | 0.11% | +0.10 |
| DYNF Ishrs US E F R A ETF-Usd Inc. | Add +63.5% | 0.37% | +0.10 |
| DFAI Dimensional International Co. | Add +324.2% | 0.13% | +0.09 |
| NUDM Nuveen ESG Intl Devel MRK Eq | New | 0.09% | +0.09 |
| QGRO American Century US Quality | Add +49.3% | 0.32% | +0.07 |
| INTC Intel Corp. | Add +365.1% | 0.10% | +0.07 |
| IETC iShares U.S. Tech Independen | New | 0.07% | +0.07 |
| MSFT Microsoft Corp. | Add +35.3% | 1.19% | +0.07 |
| HELO JPMorgan Hedged Equity ETF | Add +74.7% | 0.23% | +0.07 |
| BA The Boeing Co. | Add +68.4% | 0.18% | +0.07 |
| JEPQ JPM Nasdaq Equity Premium | Add +80.8% | 0.20% | +0.07 |
| QQQE Dirx Nasdaq-100EQ Wi ETF-Usd | Add +148.4% | 0.13% | +0.06 |
| IWY iShares Russell Top 200 Grow | Add +524.4% | 0.07% | +0.06 |
| DGRO iShares Core Dividend Growth | Add +111.5% | 0.14% | +0.06 |
| JPM JPMorgan Chase & Co. | Add +29.4% | 0.37% | +0.06 |
Notes & Other Activity Q3 2024 → Q4 2024
| WELLS FARGO & COMPANY (WFC 7.5 PERP L) | PERP PFD CNV A | New | 195 | $233K |
Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 1,934 | $4.9B | AAPL, JAAA, SPYG, IVV, IWF |
| Q1 2026 | 1,073 | $2.6B | AAPL, JAAA, IHDG, QQQ, VOO |
| Q4 2025 | 924 | $2.7B | AAPL, QQQ, IHDG, JAAA, SPYG |
| Q3 2025 | 2,098 | $1.5B | QQQ, IVV, AAPL, IWF, MSFT |
| Q2 2025 | 2,829 | $1.9B | IHDG, SPYG, JAAA, IWF, QQQ |
| Q1 2025 | 856 | $2.5B | IHDG, QQQ, SPYG, QUAL, JAAA |
| Q4 2024 | 870 | $2.9B | AAPL, QQQ, IHDG, SPYG, IVV |
| Q3 2024 | 843 | $2.3B | IHDG, QQQ, SCHD, SPYG, QUAL |
| Q2 2024 | 895 | $2.7B | AAPL, QQQ, SCHD, IHDG, IVV |
| Q1 2024 | 870 | $2.4B | AAPL, QQQ, SCHD, IHDG, IVV |