Ameritas Advisory Services, LLC

In its 13F for Q4 2025 (holdings as of December 31, 2025, filed February 4, 2026), Ameritas Advisory Services, LLC reported 924 stock positions worth $2.7 billion. Its top holding was Apple (AAPL) at 3.1% of the portfolio, followed by Invesco QQQ Trust Series 1 (QQQ, 2.3%) and Wisdomtree International Hed (IHDG, 2.0%). Compared with Q3 2025, it opened 147 new positions, sold out of 1,321, added to 534 and reduced 242. The biggest buy was Wisdomtree International Hed (IHDG, shares +101714%) and the biggest sale iShares Core S&P 500 ETF (IVV, shares −37%).

Most Recent 13F
Q2 2026
Location
Lincoln, NE
CIK
0001901275
Portfolio Value
$2.7B (Q4 2025)
SEC Filing
0001901275-26-000003 ↗ filed Feb 4, 2026

Holdings Value

0$1.0B$2.0B$3.0B$4.0B$5.0B Q1 2024: $2.4B Q1 2024 Q2 2024: $2.7B Q2 2024 Q3 2024: $2.3B Q3 2024 Q4 2024: $2.9B Q4 2024 Q1 2025: $2.5B Q1 2025 Q2 2025: $1.9B Q2 2025 Q3 2025: $1.5B Q3 2025 Q4 2025: $2.7B $2.7B Q4 2025 Q1 2026: $2.6B Q1 2026 Q2 2026: $4.9B Q2 2026

Holdings 924 stocks · $2.7B
AAPL Apple Inc. 3.12% 306,339 $83.3M Add +41.8%
QQQ Invesco QQQ Trust Series 1 2.27% 98,642 $60.6M Reduce -3.3%
IHDG Wisdomtree International Hed 2.05% 1,125,048 $54.7M Add +101714.3%
JAAA Janus Henderson Aaa Clo ETF 1.87% 989,647 $50.1M Add +153.1%
SPYG SS SPDR P S&P 500 Growth ETF 1.77% 443,113 $47.3M Add +287.1%
FDRR Fidelity Div ETF Rise Rates 1.70% 742,252 $45.3M Add +70725.6%
VOO Vanguard S&P 500 ETF 1.66% 70,580 $44.3M Add +58.2%
IWF iShares Russell 1000 Growth 1.65% 92,856 $43.9M Add +57.3%
IVV iShares Core S&P 500 ETF 1.37% 53,495 $36.6M Reduce -37.3%
FBND Fidelity Total Bond ETF 1.33% 771,443 $35.5M Add +136.2%
NVDA Nvidia Corp. 1.33% 190,302 $35.5M Add +52.3%
MTUM iShares MSCI USA Momentum Fa 1.25% 133,688 $33.5M Add +645.1%
MSFT Microsoft Corp. 1.25% 68,973 $33.4M Add +30.6%
QUAL iShares MSCI USA Quality Fac 1.22% 163,415 $32.5M Add +4022.5%
SPY SS SPDR S&P 500 ETF Trust-US 1.15% 45,225 $30.8M Add +16.9%
VGT Vanguard Info Tech ETF 1.07% 38,081 $28.7M Add +220.8%
AGOX Adaptive Alpha Opportunities 1.03% 963,468 $27.5M Add +2516.1%
VHT Vanguard Health Care ETF 1.01% 93,357 $26.9M Add +834.5%
VOX Vanguard Communication Servi 0.93% 128,828 $24.9M Add +5825.9%
VDE Vanguard Energy ETF 0.92% 195,956 $24.7M Add +5416.8%
VCR Vanguard Consumer Discre ETF 0.92% 62,204 $24.5M Add +3067.2%
VFH Vanguard Financials ETF 0.88% 175,274 $23.4M Add +5104.1%
VIS Vanguard Industrials ETF 0.87% 78,148 $23.3M Add +4759.9%
MGK Vngrd Mrgstr MG CP GR ETF-Ui 0.86% 55,471 $22.9M Add +1269.7%
PAAA Pgim Aaa Clo ETF 0.85% 444,945 $22.8M Add +751.0%
VPU Vanguard Utilities ETF 0.85% 122,135 $22.6M Add +1819.8%
IJH iShares Core S&P Midcap ETF 0.84% 339,773 $22.4M Add +9.8%
VAW Vanguard Materials ETF 0.83% 106,700 $22.1M Add +7904.5%
SCHD Schwab US DVD Equity ETF 0.81% 785,237 $21.5M Add +10.1%
AVGO Broadcom Inc. 0.80% 61,989 $21.5M Add +129.8%
GOOGL Alphabet Inc. Class A 0.80% 68,191 $21.3M Add +241.4%
VDC Vanguard Consumer Staple ETF 0.78% 98,642 $20.8M Add +2573.9%
VTI VG Morningstar TS MKT ETF-US 0.75% 59,719 $20.0M Reduce -7.0%
STPZ PIMCO 1-5 Year US Tips Index 0.73% 364,904 $19.6M New
BRK.B Berkshire Hathaway Inc. Class B 0.72% 38,495 $19.3M Reduce -2.2%
PULS Pgim Ultra Short Bond ETF 0.71% 380,935 $18.9M Add +431.3%
XLK SS Technology Select Sector 0.71% 130,873 $18.8M Add +421.9%
SRLN SS Blackstone Sr Loan ETF 0.70% 454,158 $18.7M Add +1784.2%
AMZN Amazon.com Inc. 0.69% 80,259 $18.5M Add +2.5%
RECS Columbia Resear Enh Cor ETF 0.67% 440,340 $18.0M Add +51.6%
TSLA Tesla Inc. 0.65% 38,806 $17.5M Reduce -18.0%
PAVE Global X US Infrastructure 0.65% 364,538 $17.4M Add +1302.2%
VNQ Vanguard Real Estate ETF 0.65% 195,728 $17.3M Add +1408.6%
VTV Vanguard Mrngstr Val ETF-Aui 0.58% 80,551 $15.4M Reduce -28.6%
VB Vanguard Most SM-Cap ETF-Usd 0.52% 53,849 $13.9M Add +226.0%
DYNF Ishrs US E F R A ETF-Usd Inc. 0.48% 210,099 $12.8M Reduce -26.0%
MGV Vngrd Mrgstr MG CP VL ETF-Ui 0.47% 89,361 $12.6M Add +2956.1%
DSI iShares ESG MSCI KLD 400 ETF 0.47% 97,902 $12.6M Add +28951.0%
FIW First Trust Water ETF 0.45% 111,109 $12.1M Add +4103.9%
JQUA JPMorgan US Quality Factor 0.45% 189,563 $12.0M Reduce -52.7%
VO Vngrd Mrngstr MD-Cap ETF-Usd 0.45% 41,265 $12.0M Add +252.1%
XLRE SS Real Estate Select Sector 0.45% 295,047 $11.9M Add +13007.4%
VUG Vanguard Mrngstar GR ETF-Sui 0.44% 24,038 $11.7M Add +21.9%
BIV Vanguard Intermediate-Term B 0.44% 149,607 $11.7M Add +1452.1%
VIG Vanguard Dividend Apprec ETF 0.43% 52,379 $11.5M Add +26.8%
META Meta Platforms Inc. Class A 0.43% 17,226 $11.4M Add +58.9%
HYG Ishr Ibx Usd Hiyld CB ETF-Ui 0.42% 139,005 $11.2M Add +670.7%
JPM JPMorgan Chase & Co. 0.42% 34,433 $11.1M Add +43.9%
OUNZ Vaneck Merk Gold ETF 0.41% 264,201 $11.0M Reduce -1.6%
IVW iShares S&P 500 Growth ETF 0.41% 88,825 $10.9M Reduce -8.9%
CGDV Cap Group Dividend Value filed as CAPITAL GROUP DIVIDEND VALUE 0.41% 249,530 $10.9M Add +147.4%
DIA SS SPDR Dow Jones Indus Avg filed as SPDR DOW JONES INDL AVERAGE 0.40% 22,168 $10.7M Reduce -2.5%
GLD SPDR Gold Shares 0.40% 26,723 $10.6M Add +52.3%
BLV Vanguard Long-Term Bond ETF 0.39% 149,583 $10.4M Add +25734.7%
MINT PIMCO Enhanced Short Maturit 0.36% 96,415 $9.7M Add +1896.2%
VYM Vanguard High DVD Yield ETF 0.35% 65,388 $9.4M Add +58.2%
BIL SS SPDR BB 1-3M T-Bill ETF 0.35% 101,280 $9.3M Reduce -44.7%
JPST JPMorgan Ultra-Short Income 0.34% 181,458 $9.2M Add +4975.8%
IDEV iShares Core MSCI Dev MKTS 0.34% 110,353 $9.1M Add +2528.7%
WMT Walmart Inc. 0.34% 80,659 $9.0M Add +6.3%
LMBS First Trust Low Duration Opp 0.34% 179,328 $9.0M Add +133.2%
IJR iShares Core S&P Small-Cap E 0.33% 74,142 $8.9M Reduce -33.7%
IDMO Invesco S&P International DE 0.33% 159,703 $8.9M Add +1358.1%
SCHG Schwab US Large-Cap Growth 0.32% 262,178 $8.6M Add +368.5%
IEMG iShares Core MSCI Emerging 0.32% 125,468 $8.4M Add +5266.5%
VOE Vngrd Mrngstr MD-Cap Val ETF 0.31% 47,094 $8.4M Add +464.4%
IOO iShares Global 100 ETF 0.31% 65,735 $8.3M Reduce -13.0%
SLV iShares Silver Trust 0.30% 126,425 $8.1M Add +57.7%
FTSM First Trust Enh Short Mat FD 0.30% 135,346 $8.1M Add +225.0%
VEA Vanguard Ftse Developed ETF 0.30% 126,273 $7.9M Add +330.0%
CAT Caterpillar Inc. 0.29% 13,472 $7.7M Add +22.6%
VBR Vngrd Mrngst SL-CP Val ETF-U 0.29% 36,275 $7.7M Add +141.5%
VTIP Vanguard Short-Term Tips 0.28% 153,418 $7.6M Add +2440.4%
FDLO Fidelity Low Volat Fact ETF 0.28% 110,598 $7.4M Reduce -1.8%
SGOV iShares 0-3 Month Treasury B 0.27% 73,064 $7.3M Add +125.4%
LLY Eli Lilly & Co. 0.27% 6,638 $7.1M Reduce -0.1%
MA Mastercard Inc. Class A 0.27% 12,423 $7.1M Add +52.6%
PDBC Invesco Optimum Yield Divers 0.26% 528,783 $7.0M Add +39628.3%
IUSV iShares Core S&P U.S. Value 0.26% 66,622 $6.8M Reduce -47.6%
GOOG Alphabet Inc. Class C 0.25% 21,638 $6.8M Reduce -36.3%
PHYS Sprott Physical Gold Trust 0.25% 203,104 $6.7M Reduce -36.1%
VOT Vngrd Mrngstr MC GRW ETF-Usd 0.25% 23,987 $6.7M Add +629.5%
JNK SS SPDR BB High Yield Bond 0.25% 67,786 $6.6M Add +17017.7%
IEFA iShares Core MSCI Eafe ETF 0.24% 72,790 $6.5M Add +249.9%
IQLT iShares MSCI International Q 0.24% 143,088 $6.5M Reduce -53.4%
UPS United Parcel Service Class B 0.24% 64,947 $6.4M Add +696.0%
QQQM Invesco Nasdaq 100 ETF 0.24% 24,904 $6.3M Reduce -23.4%
GLDM SPDR Gold Minishares Trust 0.23% 73,518 $6.3M Reduce -42.0%
SHYG iShares 0-5 YR HY Corp. Bond 0.23% 145,113 $6.2M Add +8986.6%
BILS SS Spdrb B 3-12M T-Bill ETF 0.23% 62,559 $6.2M Add +32.1%

Show all 924 holdings

Other holdings (2): bonds, preferreds, convertibles and warrants · $9.5M (not counted above)
SecurityClassShares / PrincipalValueChange
BANK OF AMERICA CORP (BAC 7.25 PERP L) 7.25%CNV PFD L 3,885$4.9MAdd +1944.7%
WELLS FARGO & COMPANY (WFC 7.5 PERP L) PERP PFD CNV A 3,827$4.6MAdd +978.0%

Total filed on the 13F, all lines: $2.7B.

Portfolio Sells Q3 2025 → Q4 2025
IVV iShares Core S&P 500 ETF Reduce -37.3% 1.37% −2.37
QQQ Invesco QQQ Trust Series 1 Reduce -3.3% 2.27% −1.74
JQUA JPMorgan US Quality Factor Reduce -52.7% 0.45% −1.20
VTV Vanguard Mrngstr Val ETF-Aui Reduce -28.6% 0.58% −0.80
BIL SS SPDR BB 1-3M T-Bill ETF Reduce -44.7% 0.35% −0.75
TSLA Tesla Inc. Reduce -18.0% 0.65% −0.72
IQLT iShares MSCI International Q Reduce -53.4% 0.24% −0.64
VTI VG Morningstar TS MKT ETF-US Reduce -7.0% 0.75% −0.63
DYNF Ishrs US E F R A ETF-Usd Inc. Reduce -26.0% 0.48% −0.62
CGGR Cap Group Growth Equity Reduce -62.2% 0.17% −0.62
IUSV iShares Core S&P U.S. Value Reduce -47.6% 0.26% −0.58
BRK.B Berkshire Hathaway Inc. Class B Reduce -2.2% 0.72% −0.57
IJR iShares Core S&P Small-Cap E Reduce -33.7% 0.33% −0.54
PLTR Palantir Technologies Inc. Class A Reduce -69.3% 0.10% −0.51
QGRO American Century US Quality Reduce -69.7% 0.10% −0.46
JGLO JPMorgan GLBL SLCT Eq ETF Reduce -40.2% 0.21% −0.40
GLDM SPDR Gold Minishares Trust Reduce -42.0% 0.23% −0.40
IWD iShares Russell 1000 Value E Reduce -74.7% 0.07% −0.38
PHYS Sprott Physical Gold Trust Reduce -36.1% 0.25% −0.37
IVW iShares S&P 500 Growth ETF Reduce -8.9% 0.41% −0.36
HEQT Simplify Hedged Equity ETF Reduce -48.5% 0.15% −0.35
FTHI Fthi/First Trust Exchange-TR Reduce -83.2% 0.04% −0.34
JMUB JPMorgan Municipal ETF Reduce -38.5% 0.18% −0.34
FTCS First Trust Capital Strength Reduce -80.0% 0.04% −0.32
DGRO iShares Core Dividend Growth Reduce -75.7% 0.05% −0.31
BMNR Bitmine Immersion Technologi Reduce -58.5% 0.04% −0.30
DIA SS SPDR Dow Jones Indus Avg Reduce -2.5% 0.40% −0.29
QQQM Invesco Nasdaq 100 ETF Reduce -23.4% 0.24% −0.29
MDY State Street SPDR S&P Midcap Reduce -76.8% 0.04% −0.29
GOOG Alphabet Inc. Class C Reduce -36.3% 0.25% −0.29
IOO iShares Global 100 ETF Reduce -13.0% 0.31% −0.28
AVUV Avantis US Small Cap Value Reduce -24.6% 0.22% −0.28
BOXX Alpha Architect 1-3 MNTH Box Sold out 0.00% −0.25
OUNZ Vaneck Merk Gold ETF Reduce -1.6% 0.41% −0.24
HELO JPMorgan Hedged Equity ETF Reduce -71.5% 0.05% −0.24
KNG FT Vest S&P 500 DVD Arst TRG Reduce -73.7% 0.04% −0.24
FVD First Trust Value Line DVD Reduce -57.2% 0.07% −0.23
TFLO iShares Treasury Floating Ra Reduce -44.6% 0.10% −0.22
FTQI First Trust Nasdaq Buywrite Reduce -86.3% 0.02% −0.22
USFR Wisdomtree Floating Rate Tre Reduce -32.1% 0.14% −0.21
DFAI Dimensional International Co. Reduce -89.9% 0.01% −0.21
COWZ Pacer US Cash Cows 100 ETF Reduce -66.6% 0.05% −0.21
FDLO Fidelity Low Volat Fact ETF Reduce -1.8% 0.28% −0.21
IAU iShares Gold Trust Reduce -28.1% 0.17% −0.20
VIGI Vanguard Int Div App Indx FD Sold out 0.00% −0.19
SPYM Ste STR SPDR PT S&P 500 ETF Reduce -28.0% 0.13% −0.18
XLE SS Energy Select Sector Reduce -52.3% 0.06% −0.17
BIDD iShares International Divide Reduce -55.5% 0.06% −0.16
WEC WEC Energy Group Inc. Reduce -50.0% 0.06% −0.15
FDL First Trust Morn DVD Lead Inc. Reduce -80.3% 0.02% −0.15

Portfolio Buys Q3 2025 → Q4 2025
IHDG Wisdomtree International Hed Add +101714.3% 2.05% +2.05
FDRR Fidelity Div ETF Rise Rates Add +70725.6% 1.70% +1.69
QUAL iShares MSCI USA Quality Fac Add +4022.5% 1.22% +1.17
SPYG SS SPDR P S&P 500 Growth ETF Add +287.1% 1.77% +0.99
AGOX Adaptive Alpha Opportunities Add +2516.1% 1.03% +0.96
MTUM iShares MSCI USA Momentum Fa Add +645.1% 1.25% +0.95
VOX Vanguard Communication Servi Add +5825.9% 0.93% +0.91
VDE Vanguard Energy ETF Add +5416.8% 0.92% +0.89
VCR Vanguard Consumer Discre ETF Add +3067.2% 0.92% +0.87
VFH Vanguard Financials ETF Add +5104.1% 0.88% +0.85
VIS Vanguard Industrials ETF Add +4759.9% 0.87% +0.84
VHT Vanguard Health Care ETF Add +834.5% 1.01% +0.84
VAW Vanguard Materials ETF Add +7904.5% 0.83% +0.81
VPU Vanguard Utilities ETF Add +1819.8% 0.85% +0.77
MGK Vngrd Mrgstr MG CP GR ETF-Ui Add +1269.7% 0.86% +0.75
STPZ PIMCO 1-5 Year US Tips Index New 0.73% +0.73
VDC Vanguard Consumer Staple ETF Add +2573.9% 0.78% +0.73
PAAA Pgim Aaa Clo ETF Add +751.0% 0.85% +0.68
SRLN SS Blackstone Sr Loan ETF Add +1784.2% 0.70% +0.64
JAAA Janus Henderson Aaa Clo ETF Add +153.1% 1.87% +0.57
PAVE Global X US Infrastructure Add +1302.2% 0.65% +0.57
VNQ Vanguard Real Estate ETF Add +1408.6% 0.65% +0.57
VGT Vanguard Info Tech ETF Add +220.8% 1.07% +0.49
GOOGL Alphabet Inc. Class A Add +241.4% 0.80% +0.48
XLK SS Technology Select Sector Add +421.9% 0.71% +0.47
PULS Pgim Ultra Short Bond ETF Add +431.3% 0.71% +0.47
DSI iShares ESG MSCI KLD 400 ETF Add +28951.0% 0.47% +0.47
MGV Vngrd Mrgstr MG CP VL ETF-Ui Add +2956.1% 0.47% +0.45
XLRE SS Real Estate Select Sector Add +13007.4% 0.45% +0.44
FIW First Trust Water ETF Add +4103.9% 0.45% +0.43
BIV Vanguard Intermediate-Term B Add +1452.1% 0.44% +0.39
BLV Vanguard Long-Term Bond ETF Add +25734.7% 0.39% +0.39
FBND Fidelity Total Bond ETF Add +136.2% 1.33% +0.34
JPST JPMorgan Ultra-Short Income Add +4975.8% 0.34% +0.33
MINT PIMCO Enhanced Short Maturit Add +1896.2% 0.36% +0.33
HYG Ishr Ibx Usd Hiyld CB ETF-Ui Add +670.7% 0.42% +0.32
IDEV iShares Core MSCI Dev MKTS Add +2528.7% 0.34% +0.32
IEMG iShares Core MSCI Emerging Add +5266.5% 0.32% +0.31
IDMO Invesco S&P International DE Add +1358.1% 0.33% +0.29
VTIP Vanguard Short-Term Tips Add +2440.4% 0.28% +0.26
PDBC Invesco Optimum Yield Divers Add +39628.3% 0.26% +0.26
VB Vanguard Most SM-Cap ETF-Usd Add +226.0% 0.52% +0.25
JNK SS SPDR BB High Yield Bond Add +17017.7% 0.25% +0.24
FBT First Trust Nyse Arca Biotec Add +12410.9% 0.23% +0.23
SHYG iShares 0-5 YR HY Corp. Bond Add +8986.6% 0.23% +0.23
VO Vngrd Mrngstr MD-Cap ETF-Usd Add +252.1% 0.45% +0.22
AVGO Broadcom Inc. Add +129.8% 0.80% +0.22
VOE Vngrd Mrngstr MD-Cap Val ETF Add +464.4% 0.31% +0.22
NUDM Nuveen ESG Intl Devel MRK Eq Add +22112.3% 0.21% +0.21
SCHG Schwab US Large-Cap Growth Add +368.5% 0.32% +0.20

Notes & Other Activity Q3 2025 → Q4 2025
BANK OF AMERICA CORP (BAC 7.25 PERP L) 7.25%CNV PFD L Add +1944.7% 3,885 $4.9M
WELLS FARGO & COMPANY (WFC 7.5 PERP L) PERP PFD CNV A Add +978.0% 3,827 $4.6M
PEBBLEBROOK HOTEL TRUST (PEB 6.375 PERP E) 6.375 PFD SER E Sold out 920 $19Kbefore exit
EL PASO ENERGY CAP TRST (KMI 4.75 03/31/28) PFD CV TR SEC 28 Sold out 280 $14Kbefore exit
OXY.WS Occidental Petroleum-CW27 *W EXP 08/03/202 Sold out 46 $1Kbefore exit
COHEN & STEERS INFRASTRU RIGHT 10/16/2025 Sold out 3,800 $296before exit

Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 1,934$4.9BAAPL, JAAA, SPYG, IVV, IWF
Q1 2026 1,073$2.6BAAPL, JAAA, IHDG, QQQ, VOO
Q4 2025 924$2.7BAAPL, QQQ, IHDG, JAAA, SPYG
Q3 2025 2,098$1.5BQQQ, IVV, AAPL, IWF, MSFT
Q2 2025 2,829$1.9BIHDG, SPYG, JAAA, IWF, QQQ
Q1 2025 856$2.5BIHDG, QQQ, SPYG, QUAL, JAAA
Q4 2024 870$2.9BAAPL, QQQ, IHDG, SPYG, IVV
Q3 2024 843$2.3BIHDG, QQQ, SCHD, SPYG, QUAL
Q2 2024 895$2.7BAAPL, QQQ, SCHD, IHDG, IVV
Q1 2024 870$2.4BAAPL, QQQ, SCHD, IHDG, IVV