Ameritas Advisory Services, LLC

In its 13F for Q3 2025 (holdings as of September 30, 2025, filed November 6, 2025), Ameritas Advisory Services, LLC reported 2,098 stock positions worth $1.5 billion. Its top holding was Invesco QQQ Trust Series 1 (QQQ) at 4.0% of the portfolio, followed by iShares Core S&P 500 ETF (IVV, 3.7%) and Apple (AAPL, 3.6%). Compared with Q2 2025, it opened 162 new positions, sold out of 894, added to 489 and reduced 1,132. The biggest buy was iShares Core S&P 500 ETF (IVV, shares +362%) and the biggest sale Wisdomtree International Hed (IHDG, shares −100%).

Most Recent 13F
Q2 2026
Location
Lincoln, NE
CIK
0001901275
Portfolio Value
$1.5B (Q3 2025)
SEC Filing
0001901275-25-000015 ↗ filed Nov 6, 2025

Holdings Value

0$1.0B$2.0B$3.0B$4.0B$5.0B Q1 2024: $2.4B Q1 2024 Q2 2024: $2.7B Q2 2024 Q3 2024: $2.3B Q3 2024 Q4 2024: $2.9B Q4 2024 Q1 2025: $2.5B Q1 2025 Q2 2025: $1.9B Q2 2025 Q3 2025: $1.5B $1.5B Q3 2025 Q4 2025: $2.7B Q4 2025 Q1 2026: $2.6B Q1 2026 Q2 2026: $4.9B Q2 2026

Holdings 2,098 stocks · $1.5B

QQQ Invesco QQQ Trust Series 1 4.01% 101,959 $61.2M Add +42.4%
IVV iShares Core S&P 500 ETF 3.74% 85,379 $57.1M Add +362.3%
AAPL Apple Inc. 3.60% 216,014 $55.0M Add +174.1%
IWF iShares Russell 1000 Growth 1.81% 59,021 $27.6M Reduce -37.7%
MSFT Microsoft Corp. 1.79% 52,794 $27.3M Add +74.5%
VOO Vanguard S&P 500 ETF 1.79% 44,602 $27.3M Add +84.6%
SPY SS SPDR S&P 500 ETF Trust-US 1.69% 38,680 $25.8M Add +85.9%
JQUA JPMorgan US Quality Factor 1.65% 401,081 $25.2M Add +266.7%
NVDA Nvidia Corp. 1.53% 124,932 $23.3M Add +43.9%
VTI VG Morningstar TS MKT ETF-US 1.38% 64,182 $21.1M Add +122.1%
TSLA Tesla Inc. 1.38% 47,348 $21.1M Add +156.2%
VTV Vanguard Mrngstr Val ETF-Aui 1.38% 112,762 $21.0M Add +55.0%
IJH iShares Core S&P Midcap ETF 1.32% 309,489 $20.2M Reduce -38.4%
JAAA Janus Henderson Aaa Clo ETF 1.30% 391,001 $19.9M Reduce -54.6%
BRK.B Berkshire Hathaway Inc. Class B 1.29% 39,343 $19.8M Add +101.0%
SCHD Schwab US DVD Equity ETF 1.27% 713,275 $19.5M Reduce -39.1%
AMZN Amazon.com Inc. 1.13% 78,285 $17.2M Add +29.3%
DYNF Ishrs US E F R A ETF-Usd Inc. 1.10% 283,842 $16.8M Add +177.9%
BIL SS SPDR BB 1-3M T-Bill ETF 1.10% 183,089 $16.8M Add +277.5%
FBND Fidelity Total Bond ETF 0.99% 326,588 $15.1M Reduce -61.5%
IQLT iShares MSCI International Q 0.89% 306,754 $13.6M Add +129.7%
IJR iShares Core S&P Small-Cap E 0.87% 111,781 $13.3M Add +1.7%
IUSV iShares Core S&P U.S. Value 0.83% 127,097 $12.7M Add +63.0%
CGGR Cap Group Growth Equity 0.79% 273,870 $12.0M Add +44.0%
SPYG SS SPDR P S&P 500 Growth ETF 0.78% 114,469 $12.0M Reduce -75.9%
IVW iShares S&P 500 Growth ETF 0.77% 97,539 $11.8M Add +40.5%
RECS Columbia Resear Enh Cor ETF 0.77% 290,520 $11.7M Add +310.2%
DIA SS SPDR Dow Jones Indus Avg filed as SPDR DOW JONES INDL AVERAGE 0.69% 22,747 $10.5M Add +120.0%
OUNZ Vaneck Merk Gold ETF 0.65% 268,369 $10.0M Add +29.3%
GLDM SPDR Gold Minishares Trust 0.63% 126,691 $9.7M Add +200.4%
VUG Vanguard Mrngstar GR ETF-Sui 0.62% 19,716 $9.5M Reduce -41.0%
PHYS Sprott Physical Gold Trust 0.62% 317,902 $9.4M Add +104.3%
PLTR Palantir Technologies Inc. Class A 0.61% 51,107 $9.3M Add +45.7%
JGLO JPMorgan GLBL SLCT Eq ETF 0.61% 136,941 $9.3M Add +376.7%
IOO iShares Global 100 ETF 0.59% 75,584 $9.1M Reduce -23.7%
VIG Vanguard Dividend Apprec ETF 0.58% 41,321 $8.9M Add +64.4%
AVGO Broadcom Inc. 0.58% 26,969 $8.9M Add +56.7%
VGT Vanguard Info Tech ETF 0.58% 11,869 $8.9M Add +58.9%
QGRO American Century US Quality 0.55% 73,855 $8.4M Add +111.8%
GOOG Alphabet Inc. Class C 0.54% 33,962 $8.3M Add +32.5%
QQQM Invesco Nasdaq 100 ETF 0.53% 32,489 $8.0M Add +13.1%
JMUB JPMorgan Municipal ETF 0.52% 158,503 $8.0M Add +302.9%
META Meta Platforms Inc. Class A 0.52% 10,842 $8.0M Add +115.9%
WMT Walmart Inc. 0.51% 75,879 $7.8M Add +21.7%
HEQT Simplify Hedged Equity ETF 0.50% 246,833 $7.7M Add +79.5%
AVUV Avantis US Small Cap Value 0.50% 76,251 $7.6M Add +0.4%
JPM JPMorgan Chase & Co. 0.49% 23,936 $7.6M Add +24.8%
FDLO Fidelity Low Volat Fact ETF 0.49% 112,589 $7.4M Reduce -13.7%
IWD iShares Russell 1000 Value E 0.45% 33,772 $6.9M Add +122.0%
GLD SPDR Gold Shares 0.41% 17,548 $6.2M Reduce -32.7%
VYM Vanguard High DVD Yield ETF 0.38% 41,326 $5.8M Reduce -9.9%
FTHI Fthi/First Trust Exchange-TR 0.38% 242,339 $5.7M Add +3.6%
IAU iShares Gold Trust 0.37% 77,434 $5.6M Add +42.3%
FTCS First Trust Capital Strength 0.36% 59,446 $5.6M Add +9.2%
DGRO iShares Core Dividend Growth 0.36% 80,590 $5.5M Add +435.6%
USFR Wisdomtree Floating Rate Tre 0.35% 105,584 $5.3M Add +27.1%
BMNR Bitmine Immersion Technologi 0.34% 101,050 $5.2M New
CAT Caterpillar Inc. 0.34% 10,991 $5.2M Reduce -3.8%
MDY State Street SPDR S&P Midcap 0.33% 8,528 $5.1M Add +184.4%
LLY Eli Lilly & Co. 0.33% 6,644 $5.1M Add +54.3%
TFLO iShares Treasury Floating Ra 0.33% 98,196 $5.0M Add +50.5%
GOOGL Alphabet Inc. Class A 0.32% 19,971 $4.9M Reduce -21.9%
SPYM Ste STR SPDR PT S&P 500 ETF 0.31% 61,154 $4.8M Add +88.4%
SHW The Sherwin-Williams Co. 0.31% 13,758 $4.8M Add +1715.0%
BILS SS Spdrb B 3-12M T-Bill ETF 0.31% 47,342 $4.7M Add +47.1%
FVD First Trust Value Line DVD 0.30% 100,660 $4.7M Add +87.9%
MA Mastercard Inc. Class A 0.30% 8,139 $4.6M Add +137.4%
MTUM iShares MSCI USA Momentum Fa 0.30% 17,942 $4.6M Reduce -86.5%
HELO JPMorgan Hedged Equity ETF 0.29% 68,450 $4.4M Add +106.2%
IYW iShares Ustechnology ETF 0.28% 21,976 $4.3M Add +48.9%
KNG FT Vest S&P 500 DVD Arst TRG 0.28% 86,836 $4.3M Add +4.5%
CGDV Cap Group Dividend Value filed as CAPITAL GROUP DIVIDEND VALUE 0.28% 100,840 $4.2M Reduce -60.2%
VB Vanguard Most SM-Cap ETF-Usd 0.27% 16,516 $4.2M Reduce -73.8%
AIRR First Trust Rba American Ind 0.26% 41,407 $4.0M Reduce -17.7%
SDY SS SPDR S&P Dividend ETF 0.26% 28,555 $4.0M Add +47.2%
COWZ Pacer US Cash Cows 100 ETF 0.26% 69,523 $4.0M Reduce -42.3%
SPYV SS SPDR P S&P 500 Value ETF 0.26% 71,613 $4.0M Reduce -1.1%
HIMU iShares High Yild Muni A ETF 0.26% 79,645 $3.9M New
LMBS First Trust Low Duration Opp 0.25% 76,895 $3.8M Reduce -49.3%
BOXX Alpha Architect 1-3 MNTH Box 0.25% 33,597 $3.8M Add +2370.4%
V Visa Inc. Class A 0.25% 11,116 $3.8M Reduce -5.1%
ABBV Abbvie Inc. 0.25% 16,271 $3.8M Add +30.8%
ORCL Oracle Corp. 0.24% 13,140 $3.7M Reduce -10.8%
FTQI First Trust Nasdaq Buywrite 0.24% 178,755 $3.7M Reduce -34.5%
XOM Exxon Mobil Corp. 0.24% 32,245 $3.6M Reduce -10.8%
BUFR FT Vest Lad Buffervetf-Usd I 0.24% 107,912 $3.6M Reduce -42.1%
PULS Pgim Ultra Short Bond ETF 0.23% 71,704 $3.6M Reduce -84.5%
XLK SS Technology Select Sector 0.23% 12,538 $3.5M Reduce -81.6%
XLE SS Energy Select Sector 0.23% 39,019 $3.5M Reduce -10.3%
AIQ Global X Art Intel & Tech 0.23% 70,041 $3.5M Add +82.0%
DFAI Dimensional International Co. 0.23% 94,972 $3.5M Add +147.4%
VO Vngrd Mrngstr MD-Cap ETF-Usd 0.23% 11,719 $3.4M Reduce -34.3%
TSM Taiwan Semiconductor-SP ADR 0.22% 12,170 $3.4M Add +69.5%
SLV iShares Silver Trust 0.22% 80,180 $3.4M Reduce -13.3%
COST Costco Wholesale Corp. 0.22% 3,650 $3.4M Reduce -8.0%
PG The Procter & Gamble Co. 0.22% 21,831 $3.4M Reduce -26.1%
BIDD iShares International Divide 0.21% 116,716 $3.3M New
NFLX Netflix Inc. 0.21% 2,724 $3.3M Add +136.7%
SGOV iShares 0-3 Month Treasury B 0.21% 32,411 $3.3M Reduce -47.7%
USMV iShares MSCI USA Min Vol Fac 0.21% 33,856 $3.2M Add +14.0%

Show all 2,098 holdings

Other holdings (6): bonds, preferreds, convertibles and warrants · $715K (not counted above)
SecurityClassShares / PrincipalValueChange
WELLS FARGO & COMPANY (WFC 7.5 PERP L) PERP PFD CNV A 355$438KAdd +294.4%
BANK OF AMERICA CORP (BAC 7.25 PERP L) 7.25%CNV PFD L 190$243KReduce -13.6%
PEBBLEBROOK HOTEL TRUST (PEB 6.375 PERP E) 6.375 PFD SER E 920$19KNew
EL PASO ENERGY CAP TRST (KMI 4.75 03/31/28) PFD CV TR SEC 28 280$14KNo change
OXY.WS Occidental Petroleum-CW27 *W EXP 08/03/202 46$1KReduce -83.5%
COHEN & STEERS INFRASTRU RIGHT 10/16/2025 3,800$296Add +233.6%

Total filed on the 13F, all lines: $1.5B.

Portfolio Sells Q2 2025 → Q3 2025

IHDG Wisdomtree International Hed Reduce -99.9% 0.00% −2.77
FDRR Fidelity Div ETF Rise Rates Reduce -99.8% 0.00% −2.04
QUAL iShares MSCI USA Quality Fac Reduce -98.0% 0.05% −1.88
AGOX Adaptive Alpha Opportunities Reduce -96.7% 0.07% −1.63
SPYG SS SPDR P S&P 500 Growth ETF Reduce -75.9% 0.78% −1.58
MTUM iShares MSCI USA Momentum Fa Reduce -86.5% 0.30% −1.37
STPZ PIMCO 1-5 Year US Tips Index Sold out 0.00% −1.20
SRLN SS Blackstone Sr Loan ETF Reduce -95.5% 0.07% −1.10
FBND Fidelity Total Bond ETF Reduce -61.5% 0.99% −1.03
JAAA Janus Henderson Aaa Clo ETF Reduce -54.6% 1.30% −0.98
PULS Pgim Ultra Short Bond ETF Reduce -84.5% 0.23% −0.96
PAVE Global X US Infrastructure Reduce -93.7% 0.08% −0.85
XLRE SS Real Estate Select Sector Reduce -99.3% 0.01% −0.71
XLK SS Technology Select Sector Reduce -81.6% 0.23% −0.67
FIW First Trust Water ETF Reduce -97.8% 0.02% −0.65
DSI iShares ESG MSCI KLD 400 ETF Reduce -99.6% 0.00% −0.51
VB Vanguard Most SM-Cap ETF-Usd Reduce -73.8% 0.27% −0.50
JPST JPMorgan Ultra-Short Income Reduce -98.1% 0.01% −0.48
MINT PIMCO Enhanced Short Maturit Reduce -93.5% 0.03% −0.35
SCHD Schwab US DVD Equity ETF Reduce -39.1% 1.27% −0.34
PAAA Pgim Aaa Clo ETF Reduce -71.8% 0.18% −0.32
PWB Invesco Large Cap Growth ETF Sold out 0.00% −0.31
VOOV Vanguard S&P 500 Value ETF Reduce -92.9% 0.03% −0.30
FBT First Trust Nyse Arca Biotec Reduce -99.3% 0.00% −0.30
IJH iShares Core S&P Midcap ETF Reduce -38.4% 1.32% −0.30
NUDM Nuveen ESG Intl Devel MRK Eq Reduce -99.6% 0.00% −0.30
IWV iShares Russell 3000 ETF Reduce -99.3% 0.00% −0.30
VV Vngrd Mrgstr LRG-Cap ETF-Usd Reduce -83.4% 0.09% −0.30
AOM iShares Core 40/60 Moderate Reduce -96.7% 0.01% −0.29
ICVT iShares Convertible Bond ETF Reduce -99.6% 0.00% −0.29
FCVT First Trust Ssi Strategi ETF Sold out 0.00% −0.29
IWF iShares Russell 1000 Growth Reduce -37.7% 1.81% −0.29
QUS SS SPDR MSCI U Stratfact ETF Reduce -93.0% 0.03% −0.28
CGDV Cap Group Dividend Value Reduce -60.2% 0.28% −0.24
NUMG Nuveen ESG Mid-Cap Grow ETF Sold out 0.00% −0.24
VDE Vanguard Energy ETF Reduce -91.7% 0.03% −0.24
ICSH iShares Ultra Short Duration Reduce -99.8% 0.00% −0.23
NUSC Nuveen ESG Small-Cap ETF Sold out 0.00% −0.23
XMMO Invesco S&P Midcap Momentum Reduce -87.2% 0.05% −0.23
ECOW Pacer Emerging Markets Cash Sold out 0.00% −0.22
RDVY First Trust Rising Dividend Reduce -75.3% 0.09% −0.19
SCHG Schwab US Large-Cap Growth Reduce -72.0% 0.12% −0.19
UCON First Trust Smith Unconstrai Reduce -89.4% 0.03% −0.19
XMHQ Invesco S&P Midcap Qual ETF Reduce -96.6% 0.01% −0.18
VALQ American Century US Quality Sold out 0.00% −0.18
OUSA Alps Oshares US Quality Divi Sold out 0.00% −0.18
VHT Vanguard Health Care ETF Reduce -62.5% 0.17% −0.18
RWL Invesco S&P 500 Revenue ETF Reduce -86.2% 0.04% −0.17
VWO Vanguard Ftse Emerging Marke Reduce -84.8% 0.05% −0.17
JEPI JPMorgan Equity Premium Inco Reduce -74.1% 0.08% −0.17

Portfolio Buys Q2 2025 → Q3 2025

IVV iShares Core S&P 500 ETF Add +362.3% 3.74% +3.14
AAPL Apple Inc. Add +174.1% 3.60% +2.76
QQQ Invesco QQQ Trust Series 1 Add +42.4% 4.01% +1.95
JQUA JPMorgan US Quality Factor Add +266.7% 1.65% +1.31
VOO Vanguard S&P 500 ETF Add +84.6% 1.79% +1.07
TSLA Tesla Inc. Add +156.2% 1.38% +1.07
SPY SS SPDR S&P 500 ETF Trust-US Add +85.9% 1.69% +1.02
MSFT Microsoft Corp. Add +74.5% 1.79% +1.01
VTI VG Morningstar TS MKT ETF-US Add +122.1% 1.38% +0.92
BIL SS SPDR BB 1-3M T-Bill ETF Add +277.5% 1.10% +0.87
NVDA Nvidia Corp. Add +43.9% 1.53% +0.81
DYNF Ishrs US E F R A ETF-Usd Inc. Add +177.9% 1.10% +0.81
BRK.B Berkshire Hathaway Inc. Class B Add +101.0% 1.29% +0.80
VTV Vanguard Mrngstr Val ETF-Aui Add +55.0% 1.38% +0.71
RECS Columbia Resear Enh Cor ETF Add +310.2% 0.77% +0.63
IQLT iShares MSCI International Q Add +129.7% 0.89% +0.59
JGLO JPMorgan GLBL SLCT Eq ETF Add +376.7% 0.61% +0.51
GLDM SPDR Gold Minishares Trust Add +200.4% 0.63% +0.49
DIA SS SPDR Dow Jones Indus Avg Add +120.0% 0.69% +0.45
IUSV iShares Core S&P U.S. Value Add +63.0% 0.83% +0.45
AMZN Amazon.com Inc. Add +29.3% 1.13% +0.43
JMUB JPMorgan Municipal ETF Add +302.9% 0.52% +0.42
PHYS Sprott Physical Gold Trust Add +104.3% 0.62% +0.41
CGGR Cap Group Growth Equity Add +44.0% 0.79% +0.38
IVW iShares S&P 500 Growth ETF Add +40.5% 0.77% +0.37
PLTR Palantir Technologies Inc. Class A Add +45.7% 0.61% +0.36
QGRO American Century US Quality Add +111.8% 0.55% +0.35
BMNR Bitmine Immersion Technologi New 0.34% +0.34
AVGO Broadcom Inc. Add +56.7% 0.58% +0.34
META Meta Platforms Inc. Class A Add +115.9% 0.52% +0.33
VGT Vanguard Info Tech ETF Add +58.9% 0.58% +0.32
VIG Vanguard Dividend Apprec ETF Add +64.4% 0.58% +0.32
DGRO iShares Core Dividend Growth Add +435.6% 0.36% +0.31
OUNZ Vaneck Merk Gold ETF Add +29.3% 0.65% +0.31
GOOG Alphabet Inc. Class C Add +32.5% 0.54% +0.30
SHW The Sherwin-Williams Co. Add +1715.0% 0.31% +0.30
IWD iShares Russell 1000 Value E Add +122.0% 0.45% +0.30
HEQT Simplify Hedged Equity ETF Add +79.5% 0.50% +0.29
HIMU iShares High Yild Muni A ETF New 0.26% +0.26
MDY State Street SPDR S&P Midcap Add +184.4% 0.33% +0.24
IJR iShares Core S&P Small-Cap E Add +1.7% 0.87% +0.24
BOXX Alpha Architect 1-3 MNTH Box Add +2370.4% 0.25% +0.24
BIDD iShares International Divide New 0.21% +0.21
JPM JPMorgan Chase & Co. Add +24.8% 0.49% +0.20
MA Mastercard Inc. Class A Add +137.4% 0.30% +0.20
WMT Walmart Inc. Add +21.7% 0.51% +0.19
IAU iShares Gold Trust Add +42.3% 0.37% +0.19
SPYM Ste STR SPDR PT S&P 500 ETF Add +88.4% 0.31% +0.19
QQQM Invesco Nasdaq 100 ETF Add +13.1% 0.53% +0.19
HELO JPMorgan Hedged Equity ETF Add +106.2% 0.29% +0.18

Notes & Other Activity Q2 2025 → Q3 2025

WELLS FARGO & COMPANY (WFC 7.5 PERP L) PERP PFD CNV A Add +294.4% 355 $438K
BANK OF AMERICA CORP (BAC 7.25 PERP L) 7.25%CNV PFD L Reduce -13.6% 190 $243K
PEBBLEBROOK HOTEL TRUST (PEB 6.375 PERP E) 6.375 PFD SER E New 920 $19K
OXY.WS Occidental Petroleum-CW27 *W EXP 08/03/202 Reduce -83.5% 46 $1K
COHEN & STEERS INFRASTRU RIGHT 10/16/2025 Add +233.6% 3,800 $296
WIX Wix.com Ltd. SHS Sold out 0 $49before exit
MGRC McGrath Rentcorp COM Sold out 0 $16before exit
XMTR Xometry Inc. Class A CLASS A COM Sold out 0 $4before exit
VAL.WS Valaris Ltd. -CW28 *W EXP 04/29/202 Sold out 1 $4before exit
SYNA Synaptics Inc. COM Sold out 0 $2before exit
SSTK Shutterstock Inc. COM Sold out 0 $1before exit
NDLS Noodles & Co. COM CL A Sold out 0 $0before exit

Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 1,934$4.9BAAPL, JAAA, SPYG, IVV, IWF
Q1 2026 1,073$2.6BAAPL, JAAA, IHDG, QQQ, VOO
Q4 2025 924$2.7BAAPL, QQQ, IHDG, JAAA, SPYG
Q3 2025 2,098$1.5BQQQ, IVV, AAPL, IWF, MSFT
Q2 2025 2,829$1.9BIHDG, SPYG, JAAA, IWF, QQQ
Q1 2025 856$2.5BIHDG, QQQ, SPYG, QUAL, JAAA
Q4 2024 870$2.9BAAPL, QQQ, IHDG, SPYG, IVV
Q3 2024 843$2.3BIHDG, QQQ, SCHD, SPYG, QUAL
Q2 2024 895$2.7BAAPL, QQQ, SCHD, IHDG, IVV
Q1 2024 870$2.4BAAPL, QQQ, SCHD, IHDG, IVV