Fortune Financial Advisors, LLC

In its 13F for Q1 2024 (holdings as of March 31, 2024, filed April 23, 2024), Fortune Financial Advisors, LLC reported 129 stock positions worth $157.1 million. Its top holding was iShares MSCI USA Min Vol Fac (USMV) at 6.3% of the portfolio, followed by Microsoft (MSFT, 4.8%) and Procter & Gamble (PG, 4.1%). Compared with Q4 2023, it opened 14 new positions, sold out of 11, added to 41 and reduced 65. The biggest buy was Procter & Gamble (PG, shares +19%) and the biggest sale Apple (AAPL, shares −3%).

Most Recent 13F
Q2 2026
Location
Overland Park, KS
CIK
0001961828
Portfolio Value
$157.1M (Q1 2024)
SEC Filing
0001085146-24-001973 ↗ filed Apr 23, 2024

Holdings Value

0$50.0M$100.0M$150.0M$200.0M$250.0M Q1 2024: $157.1M $157.1M Q1 2024 Q2 2024: $163.3M Q2 2024 Q3 2024: $110.4M Q3 2024 Q4 2024: $110.0M Q4 2024 Q1 2025: $116.0M Q1 2025 Q2 2025: $124.3M Q2 2025 Q3 2025: $132.9M Q3 2025 Q4 2025: $148.3M Q4 2025 Q1 2026: $196.2M Q1 2026 Q2 2026: $233.7M Q2 2026

Holdings 129 stocks · $157.1M
USMV iShares MSCI USA Min Vol Fac 6.33% 118,942 $9.9M Reduce -2.4%
MSFT Microsoft Corp. 4.81% 17,962 $7.6M Add +7.7%
PG The Procter & Gamble Co. 4.10% 39,693 $6.4M Add +19.2%
AAPL Apple Inc. 2.61% 23,941 $4.1M Reduce -3.0%
MOAT Vaneck Morningstar Wide Moat 2.59% 45,259 $4.1M Reduce -0.6%
MA Mastercard Inc. Class A 2.37% 7,720 $3.7M Reduce -1.7%
FTNT Fortinet Inc. 2.36% 54,175 $3.7M Add +5.3%
VGSH Vanguard Short-Term Treasury 2.35% 63,439 $3.7M Add +15.2%
GOOGL Alphabet Inc. Class A 2.17% 22,542 $3.4M Reduce -1.9%
NVO Novo-Nordisk A/S-Spons ADR 2.15% 26,264 $3.4M Reduce -3.0%
JPM JPMorgan Chase & Co. 2.08% 16,289 $3.3M Reduce -8.5%
APO Apollo Global Management Inc. 2.06% 28,731 $3.2M Add +1.7%
BX Blackstone Inc. 1.96% 23,376 $3.1M Reduce -2.6%
AMZN Amazon.com Inc. 1.79% 15,560 $2.8M Reduce -0.3%
IEI iShares 3-7 Year Treasury Bo 1.73% 23,497 $2.7M Add +0.8%
ORLY O'reilly Automotive Inc. 1.69% 2,356 $2.7M Reduce -3.7%
RSP Invesco S&P 500 Equal Weight 1.66% 15,426 $2.6M Reduce -2.0%
AMAT Applied Materials Inc. 1.57% 11,923 $2.5M Reduce -4.8%
NOC Northrop Grumman Corp. 1.41% 4,624 $2.2M Reduce -3.4%
LNG Cheniere Energy Inc. 1.38% 13,391 $2.2M Reduce -3.7%
V Visa Inc. Class A 1.36% 7,652 $2.1M Add +0.5%
TIP iShares Tips Bond ETF 1.33% 19,486 $2.1M Reduce -0.5%
CVX Chevron Corp. 1.32% 13,154 $2.1M Reduce -13.2%
VTIP Vanguard Short-Term Tips 1.16% 37,937 $1.8M Add +16.7%
META Meta Platforms Inc. Class A 1.13% 3,654 $1.8M Add +0.7%
MO Altria Group Inc. 1.13% 40,604 $1.8M Reduce -0.6%
ADBE Adobe Inc. 1.07% 3,321 $1.7M Reduce -3.8%
STE Steris PLC 1.02% 7,149 $1.6M Reduce -1.1%
EFAV iShares MSCI Eafe Min Vol Fa 1.01% 22,474 $1.6M Reduce -2.1%
ASR Grupo Aeroportuario Sur-ADR 0.96% 4,746 $1.5M Add +0.7%
MNST Monster Beverage Corp. 0.93% 24,514 $1.5M Add +0.7%
LMT Lockheed Martin Corp. 0.88% 3,040 $1.4M Reduce -6.6%
IJH iShares Core S&P Midcap ETF 0.85% 22,064 $1.3M Reduce -2.4%
J Jacobs Solutions Inc. 0.85% 8,667 $1.3M Add +10.0%
DIA SS SPDR Dow Jones Indus Avg filed as SPDR DOW JONES INDL AVERAGE 0.81% 3,199 $1.3M Add +0.2%
UNP Union Pacific Corp. 0.80% 5,141 $1.3M Add +63.6%
APH Amphenol Corp. Class A 0.80% 10,871 $1.3M Add +0.7%
CRH CRH PLC 0.78% 14,257 $1.2M Add +38.3%
ABT Abbott Laboratories 0.78% 10,773 $1.2M Reduce -4.8%
CRL Charles River Laboratories 0.75% 4,332 $1.2M No change
TSCO Tractor Supply Company 0.73% 4,389 $1.1M Reduce -2.1%
PM Philip Morris International 0.73% 12,513 $1.1M Reduce -5.4%
SPY SS SPDR S&P 500 ETF Trust-US 0.73% 2,183 $1.1M Reduce -2.5%
GRMN Garmin Ltd. 0.71% 7,462 $1.1M Reduce -1.8%
XLK SS Technology Select Sector 0.70% 5,294 $1.1M Reduce -3.3%
CVS CVS Health Corp. 0.66% 12,937 $1.0M Reduce -0.8%
CP Canadian Pacific Kansas City 0.65% 11,560 $1.0M Add +0.3%
IJR iShares Core S&P Small-Cap E 0.65% 9,172 $1.0M Reduce -19.7%
IEF iShares 7-10 Year Treasury B 0.61% 10,198 $965K Add +0.0%
BIL SS SPDR BB 1-3M T-Bill ETF 0.60% 10,224 $939K Add +41.0%
TJX TJX Companies Inc. filed as TJX COS INC NEW 0.60% 9,236 $937K Reduce -2.0%
XLV SS Health Care Select Sector 0.60% 6,328 $935K New
MCD McDonald's Corp. 0.58% 3,231 $911K Add +0.1%
TTE Totalenergies SE -Spon ADR 0.57% 12,992 $894K Reduce -6.5%
AVIV Avantis Intl LRG Cap Val ETF 0.56% 16,316 $882K New
SDCI Uscf Summerhaven Dynamic ETF 0.55% 45,642 $864K Add +100.5%
PANW Palo Alto Networks Inc. 0.55% 3,024 $859K Add +216.3%
DPZ Domino's Pizza Inc. 0.55% 1,728 $859K Add +1.5%
DSTL Distillate US Fundamental St 0.53% 15,454 $833K Add +107.0%
PEP Pepsico Inc. 0.51% 4,618 $808K Reduce -0.1%
COP Conocophillips 0.51% 6,280 $799K Reduce -0.7%
SDY SS SPDR S&P Dividend ETF 0.50% 5,997 $787K Reduce -44.1%
MAR Marriott International Class A 0.49% 3,042 $767K Reduce -8.2%
AVUV Avantis US Small Cap Value 0.48% 8,097 $759K New
BA The Boeing Co. 0.47% 3,837 $741K Reduce -3.3%
SCHD Schwab US DVD Equity ETF 0.46% 8,995 $725K New
QQXT First Trust Nasdaq-100 Ex-Te 0.45% 7,776 $708K Add +18.8%
BAH Booz Allen Hamilton Holdings 0.42% 4,495 $667K Add +0.1%
SCHG Schwab US Large-Cap Growth 0.42% 7,118 $660K New
AXP American Express Co. 0.40% 2,782 $634K Reduce -2.1%
VBR Vngrd Mrngst SL-CP Val ETF-U 0.40% 3,243 $622K Reduce -8.5%
SKYY First Trust Cloud Computing 0.39% 6,437 $615K Reduce -38.4%
GOOG Alphabet Inc. Class C 0.38% 3,969 $604K Reduce -0.9%
FNV Franco-Nevada Corp. 0.38% 5,050 $602K Add +3.6%
ANET Arista Networks Inc. 0.36% 1,948 $565K No change
SLX Vaneck Steel ETF 0.36% 7,701 $559K New
BKNG Booking Holdings Inc. 0.34% 149 $541K No change
JPST JPMorgan Ultra-Short Income 0.34% 10,712 $540K New
IVV iShares Core S&P 500 ETF 0.33% 992 $522K Add +61.0%
CLX Clorox Company 0.33% 3,352 $513K Reduce -7.6%
QUAL iShares MSCI USA Quality Fac 0.33% 3,117 $512K Reduce -2.1%
JNJ Johnson & Johnson 0.32% 3,226 $510K Add +2.9%
SMMV iShares MSCI USA Small-Cap M 0.32% 13,607 $510K Reduce -2.7%
DON Wisdomtree US Midcap Dividen 0.32% 10,439 $509K Add +37.1%
ABBV Abbvie Inc. 0.32% 2,785 $507K Reduce -0.5%
INTU Intuit Inc. 0.31% 756 $491K Reduce -15.3%
TROW T Rowe Price Group Inc. filed as PRICE T ROWE GROUP INC 0.31% 4,021 $490K Add +0.3%
OLED Universal Display Corp. 0.30% 2,784 $469K Reduce -0.8%
DE Deere & Co. 0.28% 1,072 $440K New
HON Honeywell International Inc. 0.27% 2,102 $431K Add +0.3%
SBAC SBA Communications Corp. 0.26% 1,895 $411K Reduce -1.4%
CI The Cigna Group 0.26% 1,123 $408K Reduce -24.3%
ANGL Vaneck Fallen Angel High YLD 0.26% 14,004 $406K Add +0.5%
ETN Eaton Corp. PLC 0.26% 1,298 $406K Reduce -4.3%
HD Home Depot Inc. 0.26% 1,054 $404K Reduce -5.6%
AVGO Broadcom Inc. 0.25% 294 $390K No change
CARR Carrier Global Corp. 0.25% 6,660 $387K Reduce -0.5%
CRM Salesforce Inc. 0.24% 1,261 $380K No change
GDX Vaneck Gold Miners ETF 0.24% 11,925 $377K Reduce -66.3%
COST Costco Wholesale Corp. 0.23% 498 $365K Add +1.8%
OTIS Otis Worldwide Corp. 0.22% 3,523 $350K Add +0.4%
QQQ Invesco QQQ Trust Series 1 0.22% 767 $340K Reduce -1.0%
PSX Phillips 66 0.21% 2,060 $336K No change
RSPS Invesco S&P 500 Equal Weight 0.21% 9,963 $328K Reduce -1.4%
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS 0.21% 1,716 $328K No change
SHOP Shopify Inc. Class A 0.21% 4,218 $326K Reduce -0.1%
MTUM iShares MSCI USA Momentum Fa 0.20% 1,649 $309K Add +0.1%
C Citigroup Inc. 0.20% 4,842 $306K Reduce -6.6%
PULS Pgim Ultra Short Bond ETF 0.19% 6,010 $299K New
REYN Reynolds Consumer Products I 0.19% 10,381 $296K Add +0.1%
WM Waste Management Inc. 0.19% 1,369 $292K Reduce -2.8%
NFLX Netflix Inc. 0.18% 471 $286K Reduce -0.6%
ISRG Intuitive Surgical Inc. 0.18% 710 $283K Reduce -3.4%
NVDA Nvidia Corp. 0.18% 306 $276K New
RTX RTX Corp. 0.17% 2,795 $273K Add +1.0%
QLTA iShares Aaa - A Rated Corpor 0.17% 5,645 $268K Reduce -5.4%
AMGN Amgen Inc. 0.17% 937 $266K No change
CL Colgate-Palmolive Co. 0.17% 2,956 $266K Add +0.6%
RSPH Invesco S&P 500 Equal Weight 0.17% 8,341 $265K Reduce -7.0%
CMI Cummins Inc. 0.17% 897 $264K No change
IEFA iShares Core MSCI Eafe ETF 0.16% 3,282 $244K New
XYZ Block Inc. 0.15% 2,723 $230K Reduce -2.1%
AWK American Water Works Co. Inc. 0.14% 1,806 $221K Add +0.5%
NEU Newmarket Corp. 0.14% 336 $213K New
CNI Canadian Natl Railway Co. 0.13% 1,597 $210K Reduce -4.5%
MMM 3M Co.-W/I 0.13% 1,980 $210K New
MP MP Materials Corp. 0.13% 14,519 $208K Reduce -42.6%
KO The Coca-Cola Co. 0.13% 3,293 $201K New
BB Blackberry Ltd. 0.04% 24,700 $68K Add +12.8%
Lines left out (1) · $811K — a value with no share or principal amount
SecurityClassSharesValue
SHY iShares 1-3 Year Treasury Bo 1 3 YR TREAS BD0$811K

Filed with a value but no share or principal amount (a cash line, a holding rounded to 0 shares), so they are kept out of the holdings, totals and percentages.

Total filed on the 13F, all lines: $157.9M.

Portfolio Sells Q4 2023 → Q1 2024
AAPL Apple Inc. Reduce -3.0% 2.61% −0.74
GDX Vaneck Gold Miners ETF Reduce -66.3% 0.24% −0.53
SDY SS SPDR S&P Dividend ETF Reduce -44.1% 0.50% −0.44
ADBE Adobe Inc. Reduce -3.8% 1.07% −0.39
USMV iShares MSCI USA Min Vol Fac Reduce -2.4% 6.33% −0.37
LUV Southwest Airlines Co. Sold out 0.00% −0.31
LNG Cheniere Energy Inc. Reduce -3.7% 1.38% −0.30
CVX Chevron Corp. Reduce -13.2% 1.32% −0.27
BX Blackstone Inc. Reduce -2.6% 1.96% −0.26
BA The Boeing Co. Reduce -3.3% 0.47% −0.26
SKYY First Trust Cloud Computing Reduce -38.4% 0.39% −0.25
GUNR NT Mstar GLBL NR ETF Sold out 0.00% −0.24
IJR iShares Core S&P Small-Cap E Reduce -19.7% 0.65% −0.23
SCHM Schwab US Mid Cap ETF Sold out 0.00% −0.23
MP MP Materials Corp. Reduce -42.6% 0.13% −0.22
SLYG SS SPDR S&P 600 SC GR ETF Sold out 0.00% −0.21
NOC Northrop Grumman Corp. Reduce -3.4% 1.41% −0.17
IWP iShares Russell Mid-Cap Grow Sold out 0.00% −0.17
LMT Lockheed Martin Corp. Reduce -6.6% 0.88% −0.16
AMT American Tower Corp. Sold out 0.00% −0.15
SLYV SS SPDR S&P 600 SC Val ETF Sold out 0.00% −0.15
TIP iShares Tips Bond ETF Reduce -0.5% 1.33% −0.15
PYPL PayPal Holdings Inc. Sold out 0.00% −0.15
MMM 3M Co. Sold out 0.00% −0.15
PM Philip Morris International Reduce -5.4% 0.73% −0.15
UNH Unitedhealth Group Inc. Sold out 0.00% −0.14
MOAT Vaneck Morningstar Wide Moat Reduce -0.6% 2.59% −0.13
EFAV iShares MSCI Eafe Min Vol Fa Reduce -2.1% 1.01% −0.11
ABT Abbott Laboratories Reduce -4.8% 0.78% −0.10
STE Steris PLC Reduce -1.1% 1.02% −0.10
GOOGL Alphabet Inc. Class A Reduce -1.9% 2.17% −0.10
TTE Totalenergies SE -Spon ADR Reduce -6.5% 0.57% −0.09
RSP Invesco S&P 500 Equal Weight Reduce -2.0% 1.66% −0.09
SBAC SBA Communications Corp. Reduce -1.4% 0.26% −0.08
INTU Intuit Inc. Reduce -15.3% 0.31% −0.08
OLED Universal Display Corp. Reduce -0.8% 0.30% −0.08
CVS CVS Health Corp. Reduce -0.8% 0.66% −0.07
JPM JPMorgan Chase & Co. Reduce -8.5% 2.08% −0.06
VBR Vngrd Mrngst SL-CP Val ETF-U Reduce -8.5% 0.40% −0.05
CI The Cigna Group Reduce -24.3% 0.26% −0.05
XLK SS Technology Select Sector Reduce -3.3% 0.70% −0.04
PEP Pepsico Inc. Reduce -0.1% 0.51% −0.04
MAR Marriott International Class A Reduce -8.2% 0.49% −0.04
CLX Clorox Company Reduce -7.6% 0.33% −0.04
MO Altria Group Inc. Reduce -0.6% 1.13% −0.03
QLTA iShares Aaa - A Rated Corpor Reduce -5.4% 0.17% −0.03
IJH iShares Core S&P Midcap ETF Reduce -2.4% 0.85% −0.03
SMMV iShares MSCI USA Small-Cap M Reduce -2.7% 0.32% −0.03
TJX TJX Companies Inc. Reduce -2.0% 0.60% −0.03
CARR Carrier Global Corp. Reduce -0.5% 0.25% −0.02

Portfolio Buys Q4 2023 → Q1 2024
PG The Procter & Gamble Co. Add +19.2% 4.10% +0.66
XLV SS Health Care Select Sector New 0.60% +0.60
AVIV Avantis Intl LRG Cap Val ETF New 0.56% +0.56
AVUV Avantis US Small Cap Value New 0.48% +0.48
SCHD Schwab US DVD Equity ETF New 0.46% +0.46
SCHG Schwab US Large-Cap Growth New 0.42% +0.42
MSFT Microsoft Corp. Add +7.7% 4.81% +0.39
SLX Vaneck Steel ETF New 0.36% +0.36
PANW Palo Alto Networks Inc. Add +216.3% 0.55% +0.35
JPST JPMorgan Ultra-Short Income New 0.34% +0.34
DE Deere & Co. New 0.28% +0.28
CRH CRH PLC Add +38.3% 0.78% +0.28
DSTL Distillate US Fundamental St Add +107.0% 0.53% +0.27
SDCI Uscf Summerhaven Dynamic ETF Add +100.5% 0.55% +0.27
UNP Union Pacific Corp. Add +63.6% 0.80% +0.26
FTNT Fortinet Inc. Add +5.3% 2.36% +0.23
META Meta Platforms Inc. Class A Add +0.7% 1.13% +0.22
APO Apollo Global Management Inc. Add +1.7% 2.06% +0.20
PULS Pgim Ultra Short Bond ETF New 0.19% +0.19
NVDA Nvidia Corp. New 0.18% +0.18
IEFA iShares Core MSCI Eafe ETF New 0.16% +0.16
NEU Newmarket Corp. New 0.14% +0.14
MMM 3M Co.-W/I New 0.13% +0.13
BIL SS SPDR BB 1-3M T-Bill ETF Add +41.0% 0.60% +0.13
KO The Coca-Cola Co. New 0.13% +0.13
J Jacobs Solutions Inc. Add +10.0% 0.85% +0.13
IVV iShares Core S&P 500 ETF Add +61.0% 0.33% +0.12
VGSH Vanguard Short-Term Treasury Add +15.2% 2.35% +0.08
DON Wisdomtree US Midcap Dividen Add +37.1% 0.32% +0.08
VTIP Vanguard Short-Term Tips Add +16.7% 1.16% +0.07
DPZ Domino's Pizza Inc. Add +1.5% 0.55% +0.05
QQXT First Trust Nasdaq-100 Ex-Te Add +18.8% 0.45% +0.04
APH Amphenol Corp. Class A Add +0.7% 0.80% +0.04
BAH Booz Allen Hamilton Holdings Add +0.1% 0.42% +0.02
MTUM iShares MSCI USA Momentum Fa Add +0.1% 0.20% +0.01
RTX RTX Corp. Add +1.0% 0.17% +0.01
TROW T Rowe Price Group Inc. Add +0.3% 0.31% +0.01
CP Canadian Pacific Kansas City Add +0.3% 0.65% +0.01
COST Costco Wholesale Corp. Add +1.8% 0.23% +0.00
CL Colgate-Palmolive Co. Add +0.6% 0.17% +0.00
FNV Franco-Nevada Corp. Add +3.6% 0.38% +0.00
OTIS Otis Worldwide Corp. Add +0.4% 0.22% +0.00
REYN Reynolds Consumer Products I Add +0.1% 0.19% −0.01
BB Blackberry Ltd. Add +12.8% 0.04% −0.01
ASR Grupo Aeroportuario Sur-ADR Add +0.7% 0.96% −0.01
JNJ Johnson & Johnson Add +2.9% 0.32% −0.02
ANGL Vaneck Fallen Angel High YLD Add +0.5% 0.26% −0.02
AWK American Water Works Co. Inc. Add +0.5% 0.14% −0.03
HON Honeywell International Inc. Add +0.3% 0.27% −0.04
V Visa Inc. Class A Add +0.5% 1.36% −0.04

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 163$233.7MGRMN, USMV, AMAT, GOOGL, NVDA
Q1 2026 148$196.2MGRMN, USMV, NVDA, GOOGL, VGSH
Q4 2025 99$148.3MGRMN, USMV, GOOGL, MOAT, VGSH
Q3 2025 94$132.9MUSMV, MOAT, GOOGL, VGSH, ORLY
Q2 2025 95$124.3MUSMV, MOAT, VGSH, GOOGL, MA
Q1 2025 95$116.0MUSMV, MOAT, VGSH, ORLY, MA
Q4 2024 88$110.0MUSMV, MOAT, VGSH, GOOGL, AAPL
Q3 2024 88$110.4MUSMV, MOAT, VGSH, AAPL, GOOGL
Q2 2024Amended 122$163.3MUSMV, MSFT, PG, AAPL, GOOGL
Q1 2024 129$157.1MUSMV, MSFT, PG, AAPL, MOAT