Fortune Financial Advisors, LLC

In its 13F for Q2 2025 (holdings as of June 30, 2025, filed July 16, 2025), Fortune Financial Advisors, LLC reported 95 stock positions worth $124.3 million. Its top holding was iShares MSCI USA Min Vol Fac (USMV) at 9.6% of the portfolio, followed by Vaneck Morningstar Wide Moat (MOAT, 4.3%) and Vanguard Short-Term Treasury (VGSH, 3.8%). Compared with Q1 2025, it opened 5 new positions, sold out of 5, added to 59 and reduced 18. The biggest buy was Amphenol Class A (APH, shares +6%) and the biggest sale an exit from Charles River Laboratories (CRL).

Most Recent 13F
Q2 2026
Location
Overland Park, KS
CIK
0001961828
Portfolio Value
$124.3M (Q2 2025)
SEC Filing
0001085146-25-003876 ↗ filed Jul 16, 2025

Holdings Value

0$50.0M$100.0M$150.0M$200.0M$250.0M Q1 2024: $157.1M Q1 2024 Q2 2024: $163.3M Q2 2024 Q3 2024: $110.4M Q3 2024 Q4 2024: $110.0M Q4 2024 Q1 2025: $116.0M Q1 2025 Q2 2025: $124.3M $124.3M Q2 2025 Q3 2025: $132.9M Q3 2025 Q4 2025: $148.3M Q4 2025 Q1 2026: $196.2M Q1 2026 Q2 2026: $233.7M Q2 2026

Holdings 95 stocks · $124.3M
USMV iShares MSCI USA Min Vol Fac 9.55% 126,507 $11.9M Add +3.0%
MOAT Vaneck Morningstar Wide Moat 4.29% 56,872 $5.3M Add +2.7%
VGSH Vanguard Short-Term Treasury 3.75% 79,408 $4.7M Add +4.4%
GOOGL Alphabet Inc. Class A 2.94% 20,740 $3.7M Add +1.3%
MA Mastercard Inc. Class A 2.90% 6,418 $3.6M Add +1.6%
MSFT Microsoft Corp. 2.81% 7,018 $3.5M Add +1.9%
ORLY O'reilly Automotive Inc. 2.74% 37,781 $3.4M Add +1.0%
JPM JPMorgan Chase & Co. 2.59% 11,096 $3.2M Reduce -0.6%
IEI iShares 3-7 Year Treasury Bo 2.53% 26,368 $3.1M Add +4.1%
VTIP Vanguard Short-Term Tips 2.49% 61,689 $3.1M Add +7.1%
AAPL Apple Inc. 2.41% 14,586 $3.0M Reduce -4.3%
AMZN Amazon.com Inc. 2.18% 12,336 $2.7M Add +1.5%
RSP Invesco S&P 500 Equal Weight 2.07% 14,140 $2.6M Reduce -0.7%
PM Philip Morris International 2.04% 13,902 $2.5M Add +1.2%
MO Altria Group Inc. 2.02% 42,900 $2.5M Add +0.6%
NOC Northrop Grumman Corp. 1.97% 4,886 $2.4M Add +1.6%
APH Amphenol Corp. Class A 1.94% 24,455 $2.4M Add +6.1%
AMAT Applied Materials Inc. 1.86% 12,650 $2.3M Add +1.2%
V Visa Inc. Class A 1.77% 6,212 $2.2M Add +0.7%
TIP iShares Tips Bond ETF 1.63% 18,411 $2.0M Add +0.3%
NVO Novo-Nordisk A/S-Spons ADR 1.62% 29,212 $2.0M Add +2.4%
EFAV iShares MSCI Eafe Min Vol Fa 1.53% 22,667 $1.9M Add +11.2%
STE Steris PLC 1.53% 7,912 $1.9M Add +1.7%
GRMN Garmin Ltd. 1.40% 8,346 $1.7M No change
MNST Monster Beverage Corp. 1.34% 26,683 $1.7M Add +1.4%
ABT Abbott Laboratories 1.31% 11,969 $1.6M Add +3.2%
META Meta Platforms Inc. Class A 1.29% 2,170 $1.6M Add +0.4%
ASR Grupo Aeroportuario Sur-ADR 1.27% 4,961 $1.6M Add +1.0%
LMT Lockheed Martin Corp. 1.23% 3,307 $1.5M Add +1.6%
TJX TJX Companies Inc. filed as TJX COS INC NEW 1.07% 10,796 $1.3M Add +2.6%
SPY SS SPDR S&P 500 ETF Trust-US 1.06% 2,129 $1.3M Add +1.1%
TSCO Tractor Supply Company 1.03% 24,239 $1.3M Add +2.8%
DIA SS SPDR Dow Jones Indus Avg filed as SPDR DOW JONES INDL AVERAGE 0.98% 2,753 $1.2M Add +0.2%
IJH iShares Core S&P Midcap ETF 0.92% 18,424 $1.1M Reduce -2.2%
VOO Vanguard S&P 500 ETF 0.88% 1,932 $1.1M Reduce -3.2%
CP Canadian Pacific Kansas City 0.84% 13,182 $1.0M Add +4.9%
FNV Franco-Nevada Corp. 0.83% 6,291 $1.0M Add +4.5%
CVX Chevron Corp. 0.81% 7,063 $1.0M Add +2.2%
BIL SS SPDR BB 1-3M T-Bill ETF 0.81% 10,997 $1.0M Add +25.0%
ADBE Adobe Inc. 0.79% 2,529 $978K Add +2.5%
IEF iShares 7-10 Year Treasury B 0.78% 10,164 $973K Reduce -0.0%
MCD McDonald's Corp. 0.78% 3,328 $972K Add +0.1%
DPZ Domino's Pizza Inc. 0.74% 2,037 $918K Add +2.3%
AXP American Express Co. 0.72% 2,795 $891K Reduce -1.2%
TTE Totalenergies SE -Spon ADR 0.70% 14,122 $867K Add +1.8%
BKNG Booking Holdings Inc. 0.69% 149 $863K No change
AVGO Broadcom Inc. 0.69% 3,106 $856K No change
IJR iShares Core S&P Small-Cap E 0.68% 7,748 $847K Reduce -1.5%
CHE Chemed Corp. 0.63% 1,603 $781K Add +47.7%
MUSA Murphy USA Inc. 0.60% 1,821 $741K Add +1.6%
UNP Union Pacific Corp. 0.59% 3,184 $733K Add +0.8%
INTU Intuit Inc. 0.53% 833 $656K Add +0.8%
GOOG Alphabet Inc. Class C 0.51% 3,549 $630K No change
VIG Vanguard Dividend Apprec ETF 0.50% 3,034 $621K No change
PEP Pepsico Inc. 0.48% 4,553 $601K Add +0.0%
COP Conocophillips 0.45% 6,249 $561K Add +0.1%
CARR Carrier Global Corp. 0.45% 7,566 $554K Add +12.0%
SMMV iShares MSCI USA Small-Cap M 0.44% 13,106 $551K Add +0.3%
QQQ Invesco QQQ Trust Series 1 0.43% 976 $538K Reduce -13.9%
PG The Procter & Gamble Co. 0.43% 3,370 $537K Add +6.7%
SBAC SBA Communications Corp. 0.41% 2,184 $513K Add +1.8%
NVDA Nvidia Corp. 0.40% 3,162 $500K Reduce -0.9%
AVUV Avantis US Small Cap Value 0.39% 5,365 $489K Add +0.7%
MTUM iShares MSCI USA Momentum Fa 0.39% 2,029 $488K Add +46.2%
ISRG Intuitive Surgical Inc. 0.37% 856 $465K Add +18.4%
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS 0.36% 1,500 $442K No change
ETN Eaton Corp. PLC 0.35% 1,220 $436K Reduce -1.2%
QUAL iShares MSCI USA Quality Fac 0.35% 2,347 $429K Add +0.0%
IVV iShares Core S&P 500 ETF 0.34% 681 $423K Reduce -2.7%
ANGL Vaneck Fallen Angel High YLD 0.34% 14,297 $419K Add +0.4%
RTX RTX Corp. 0.33% 2,793 $408K Add +0.0%
BAH Booz Allen Hamilton Holdings 0.32% 3,818 $398K Add +0.1%
FLOT iShares Floating Rate Bond E 0.31% 7,443 $380K No change
OTIS Otis Worldwide Corp. 0.30% 3,824 $379K Add +6.9%
IWP iShares Russell Mid-Cap Grow 0.27% 2,395 $332K Add +0.0%
OLED Universal Display Corp. 0.25% 2,000 $309K Reduce -15.5%
WM Waste Management Inc. 0.25% 1,339 $306K Reduce -0.7%
SDY SS SPDR S&P Dividend ETF 0.24% 2,216 $301K No change
HON Honeywell International Inc. 0.24% 1,274 $297K Add +0.2%
CMI Cummins Inc. 0.24% 897 $294K No change
GE General Electric filed as GE AEROSPACE 0.23% 1,131 $291K New
AMGN Amgen Inc. 0.21% 927 $259K No change
PSX Phillips 66 0.20% 2,060 $246K No change
MTD Mettler-Toledo International 0.20% 208 $244K New
KO The Coca-Cola Co. 0.20% 3,436 $243K No change
RSPS Invesco S&P 500 Equal Weight 0.19% 8,021 $240K Reduce -9.6%
QLTA iShares Aaa - A Rated Corpor 0.19% 4,926 $236K Reduce -5.6%
NEU Newmarket Corp. 0.19% 334 $231K New
TDG Transdigm Group Inc. 0.18% 149 $227K New
AMT American Tower Corp. 0.18% 1,008 $223K Add +0.1%
AWK American Water Works Co. Inc. 0.18% 1,573 $219K Add +5.8%
UITB Victoryshares Core Intermedi 0.17% 4,604 $217K Reduce -10.8%
ASML ASML Holding NV-NY Reg SHS 0.17% 262 $210K New
IJS iShares S&P Small-Cap 600 Va 0.17% 2,098 $209K Reduce -4.7%
BB Blackberry Ltd. 0.06% 16,600 $76K No change

Portfolio Sells Q1 2025 → Q2 2025
CRL Charles River Laboratories Sold out 0.00% −0.56
AAPL Apple Inc. Reduce -4.3% 2.41% −0.51
RSPH Invesco S&P 500 Equal Weight Sold out 0.00% −0.21
ABBV Abbvie Inc. Sold out 0.00% −0.19
VIGI Vanguard Int Div App Indx FD Sold out 0.00% −0.19
FNDF Schwab Fndmn Intl LRG Co. ETF Sold out 0.00% −0.19
RSP Invesco S&P 500 Equal Weight Reduce -0.7% 2.07% −0.06
IEF iShares 7-10 Year Treasury B Reduce -0.0% 0.78% −0.05
RSPS Invesco S&P 500 Equal Weight Reduce -9.6% 0.19% −0.04
OLED Universal Display Corp. Reduce -15.5% 0.25% −0.04
UITB Victoryshares Core Intermedi Reduce -10.8% 0.17% −0.03
IJH iShares Core S&P Midcap ETF Reduce -2.2% 0.92% −0.03
IJR iShares Core S&P Small-Cap E Reduce -1.5% 0.68% −0.03
QQQ Invesco QQQ Trust Series 1 Reduce -13.9% 0.43% −0.02
QLTA iShares Aaa - A Rated Corpor Reduce -5.6% 0.19% −0.02
WM Waste Management Inc. Reduce -0.7% 0.25% −0.02
IJS iShares S&P Small-Cap 600 Va Reduce -4.7% 0.17% −0.02
VOO Vanguard S&P 500 ETF Reduce -3.2% 0.88% −0.00
IVV iShares Core S&P 500 ETF Reduce -2.7% 0.34% +0.00
ETN Eaton Corp. PLC Reduce -1.2% 0.35% +0.06
AXP American Express Co. Reduce -1.2% 0.72% +0.06
NVDA Nvidia Corp. Reduce -0.9% 0.40% +0.10
JPM JPMorgan Chase & Co. Reduce -0.6% 2.59% +0.23

Portfolio Buys Q1 2025 → Q2 2025
APH Amphenol Corp. Class A Add +6.1% 1.94% +0.64
MSFT Microsoft Corp. Add +1.9% 2.81% +0.58
AMAT Applied Materials Inc. Add +1.2% 1.86% +0.30
GE General Electric New 0.23% +0.23
META Meta Platforms Inc. Class A Add +0.4% 1.29% +0.21
GOOGL Alphabet Inc. Class A Add +1.3% 2.94% +0.21
MTD Mettler-Toledo International New 0.20% +0.20
NEU Newmarket Corp. New 0.19% +0.19
AMZN Amazon.com Inc. Add +1.5% 2.18% +0.18
TDG Transdigm Group Inc. New 0.18% +0.18
ASML ASML Holding NV-NY Reg SHS New 0.17% +0.17
EFAV iShares MSCI Eafe Min Vol Fa Add +11.2% 1.53% +0.16
PM Philip Morris International Add +1.2% 2.04% +0.16
MTUM iShares MSCI USA Momentum Fa Add +46.2% 0.39% +0.15
BIL SS SPDR BB 1-3M T-Bill ETF Add +25.0% 0.81% +0.12
ASR Grupo Aeroportuario Sur-ADR Add +1.0% 1.27% +0.11
INTU Intuit Inc. Add +0.8% 0.53% +0.09
MOAT Vaneck Morningstar Wide Moat Add +2.7% 4.29% +0.09
CP Canadian Pacific Kansas City Add +4.9% 0.84% +0.08
CARR Carrier Global Corp. Add +12.0% 0.45% +0.08
ISRG Intuitive Surgical Inc. Add +18.4% 0.37% +0.07
CHE Chemed Corp. Add +47.7% 0.63% +0.05
SPY SS SPDR S&P 500 ETF Trust-US Add +1.1% 1.06% +0.04
IWP iShares Russell Mid-Cap Grow Add +0.0% 0.27% +0.02
MNST Monster Beverage Corp. Add +1.4% 1.34% +0.02
VTIP Vanguard Short-Term Tips Add +7.1% 2.49% +0.02
FNV Franco-Nevada Corp. Add +4.5% 0.83% +0.01
RTX RTX Corp. Add +0.0% 0.33% +0.01
STE Steris PLC Add +1.7% 1.53% +0.01
HON Honeywell International Inc. Add +0.2% 0.24% +0.01
SBAC SBA Communications Corp. Add +1.8% 0.41% +0.01
QUAL iShares MSCI USA Quality Fac Add +0.0% 0.35% −0.00
AVUV Avantis US Small Cap Value Add +0.7% 0.39% −0.01
AMT American Tower Corp. Add +0.1% 0.18% −0.01
AWK American Water Works Co. Inc. Add +5.8% 0.18% −0.01
OTIS Otis Worldwide Corp. Add +6.9% 0.30% −0.01
ABT Abbott Laboratories Add +3.2% 1.31% −0.02
ANGL Vaneck Fallen Angel High YLD Add +0.4% 0.34% −0.02
DIA SS SPDR Dow Jones Indus Avg Add +0.2% 0.98% −0.02
LMT Lockheed Martin Corp. Add +1.6% 1.23% −0.02
SMMV iShares MSCI USA Small-Cap M Add +0.3% 0.44% −0.02
BAH Booz Allen Hamilton Holdings Add +0.1% 0.32% −0.02
ADBE Adobe Inc. Add +2.5% 0.79% −0.03
TJX TJX Companies Inc. Add +2.6% 1.07% −0.03
PG The Procter & Gamble Co. Add +6.7% 0.43% −0.03
DPZ Domino's Pizza Inc. Add +2.3% 0.74% −0.05
IEI iShares 3-7 Year Treasury Bo Add +4.1% 2.53% −0.05
UNP Union Pacific Corp. Add +0.8% 0.59% −0.05
TTE Totalenergies SE -Spon ADR Add +1.8% 0.70% −0.08
MA Mastercard Inc. Class A Add +1.6% 2.90% −0.08

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 163$233.7MGRMN, USMV, AMAT, GOOGL, NVDA
Q1 2026 148$196.2MGRMN, USMV, NVDA, GOOGL, VGSH
Q4 2025 99$148.3MGRMN, USMV, GOOGL, MOAT, VGSH
Q3 2025 94$132.9MUSMV, MOAT, GOOGL, VGSH, ORLY
Q2 2025 95$124.3MUSMV, MOAT, VGSH, GOOGL, MA
Q1 2025 95$116.0MUSMV, MOAT, VGSH, ORLY, MA
Q4 2024 88$110.0MUSMV, MOAT, VGSH, GOOGL, AAPL
Q3 2024 88$110.4MUSMV, MOAT, VGSH, AAPL, GOOGL
Q2 2024Amended 122$163.3MUSMV, MSFT, PG, AAPL, GOOGL
Q1 2024 129$157.1MUSMV, MSFT, PG, AAPL, MOAT