Fortune Financial Advisors, LLC

In its 13F for Q3 2025 (holdings as of September 30, 2025, filed November 5, 2025), Fortune Financial Advisors, LLC reported 94 stock positions worth $132.9 million. Its top holding was iShares MSCI USA Min Vol Fac (USMV) at 9.1% of the portfolio, followed by Vaneck Morningstar Wide Moat (MOAT, 4.2%) and Alphabet Class A (GOOGL, 3.8%). Compared with Q2 2025, it opened 4 new positions, sold out of 5, added to 59 and reduced 13. The biggest buy was Alphabet Class A (GOOGL, shares +1%) and the biggest sale an exit from Totalenergies SE -Spon ADR (TTE).

Most Recent 13F
Q2 2026
Location
Overland Park, KS
CIK
0001961828
Portfolio Value
$132.9M (Q3 2025)
SEC Filing
0001961828-25-000005 ↗ filed Nov 5, 2025

Holdings Value

0$50.0M$100.0M$150.0M$200.0M$250.0M Q1 2024: $157.1M Q1 2024 Q2 2024: $163.3M Q2 2024 Q3 2024: $110.4M Q3 2024 Q4 2024: $110.0M Q4 2024 Q1 2025: $116.0M Q1 2025 Q2 2025: $124.3M Q2 2025 Q3 2025: $132.9M $132.9M Q3 2025 Q4 2025: $148.3M Q4 2025 Q1 2026: $196.2M Q1 2026 Q2 2026: $233.7M Q2 2026

Holdings 94 stocks · $132.9M
USMV iShares MSCI USA Min Vol Fac 9.13% 127,498 $12.1M Add +0.8%
MOAT Vaneck Morningstar Wide Moat 4.21% 56,392 $5.6M Reduce -0.8%
GOOGL Alphabet Inc. Class A 3.83% 20,926 $5.1M Add +0.9%
VGSH Vanguard Short-Term Treasury 3.65% 82,526 $4.9M Add +3.9%
ORLY O'reilly Automotive Inc. 3.10% 38,171 $4.1M Add +1.0%
AAPL Apple Inc. 2.82% 14,741 $3.8M Add +1.1%
MA Mastercard Inc. Class A 2.80% 6,550 $3.7M Add +2.1%
MSFT Microsoft Corp. 2.78% 7,133 $3.7M Add +1.6%
JPM JPMorgan Chase & Co. 2.63% 11,071 $3.5M Reduce -0.2%
VTIP Vanguard Short-Term Tips 2.39% 62,856 $3.2M Add +1.9%
IEI iShares 3-7 Year Treasury Bo 2.37% 26,334 $3.1M Reduce -0.1%
APH Amphenol Corp. Class A 2.37% 25,406 $3.1M Add +3.9%
NOC Northrop Grumman Corp. 2.26% 4,920 $3.0M Add +0.7%
MO Altria Group Inc. 2.15% 43,257 $2.9M Add +0.8%
AMZN Amazon.com Inc. 2.06% 12,483 $2.7M Add +1.2%
AMAT Applied Materials Inc. 1.99% 12,908 $2.6M Add +2.0%
RSP Invesco S&P 500 Equal Weight 1.97% 13,810 $2.6M Reduce -2.3%
PM Philip Morris International 1.78% 14,626 $2.4M Add +5.2%
V Visa Inc. Class A 1.61% 6,278 $2.1M Add +1.1%
TIP iShares Tips Bond ETF 1.55% 18,478 $2.1M Add +0.4%
GRMN Garmin Ltd. 1.55% 8,346 $2.1M No change
STE Steris PLC 1.49% 8,029 $2.0M Add +1.5%
EFAV iShares MSCI Eafe Min Vol Fa 1.47% 23,047 $2.0M Add +1.7%
MNST Monster Beverage Corp. 1.36% 26,937 $1.8M Add +0.9%
LMT Lockheed Martin Corp. 1.25% 3,324 $1.7M Add +0.5%
NVO Novo-Nordisk A/S-Spons ADR 1.23% 29,561 $1.6M Add +1.2%
META Meta Platforms Inc. Class A 1.22% 2,213 $1.6M Add +2.0%
ABT Abbott Laboratories 1.22% 12,104 $1.6M Add +1.1%
ASR Grupo Aeroportuario Sur-ADR 1.22% 5,013 $1.6M Add +1.1%
TJX TJX Companies Inc. filed as TJX COS INC NEW 1.19% 10,941 $1.6M Add +1.3%
FNV Franco-Nevada Corp. 1.09% 6,492 $1.4M Add +3.2%
TSCO Tractor Supply Company 1.09% 25,446 $1.4M Add +5.0%
SPY SS SPDR S&P 500 ETF Trust-US 1.06% 2,120 $1.4M Reduce -0.4%
VOO Vanguard S&P 500 ETF 0.97% 2,099 $1.3M Add +8.6%
DIA SS SPDR Dow Jones Indus Avg filed as SPDR DOW JONES INDL AVERAGE 0.96% 2,756 $1.3M Add +0.1%
IJH iShares Core S&P Midcap ETF 0.84% 17,183 $1.1M Reduce -6.7%
CVX Chevron Corp. 0.83% 7,134 $1.1M Add +1.0%
AVGO Broadcom Inc. 0.78% 3,161 $1.0M Add +1.8%
MCD McDonald's Corp. 0.77% 3,347 $1.0M Add +0.6%
BIL SS SPDR BB 1-3M T-Bill ETF 0.76% 11,048 $1.0M Add +0.5%
CP Canadian Pacific Kansas City 0.75% 13,465 $1.0M Add +2.1%
IEF iShares 7-10 Year Treasury B 0.74% 10,169 $981K Add +0.1%
AXP American Express Co. 0.70% 2,791 $927K Reduce -0.1%
DPZ Domino's Pizza Inc. 0.69% 2,123 $917K Add +4.2%
ADBE Adobe Inc. 0.69% 2,583 $911K Add +2.1%
GOOG Alphabet Inc. Class C 0.64% 3,482 $848K Reduce -1.9%
TPL Texas Pacific Land Corp. 0.63% 900 $840K New
BKNG Booking Holdings Inc. 0.61% 149 $804K No change
MUSA Murphy USA Inc. 0.58% 1,976 $767K Add +8.5%
UNP Union Pacific Corp. 0.57% 3,210 $759K Add +0.8%
CHE Chemed Corp. 0.56% 1,673 $749K Add +4.4%
MTUM iShares MSCI USA Momentum Fa 0.55% 2,862 $734K Add +41.0%
IJR iShares Core S&P Small-Cap E 0.52% 5,861 $697K Reduce -24.4%
VIG Vanguard Dividend Apprec ETF 0.52% 3,205 $692K Add +5.6%
AVUV Avantis US Small Cap Value 0.51% 6,874 $684K Add +28.1%
PEP Pepsico Inc. 0.48% 4,590 $645K Add +0.8%
NVDA Nvidia Corp. 0.46% 3,284 $613K Add +3.9%
COP Conocophillips 0.45% 6,253 $591K Add +0.1%
QQQ Invesco QQQ Trust Series 1 0.44% 976 $586K No change
INTU Intuit Inc. 0.43% 833 $569K No change
PG The Procter & Gamble Co. 0.38% 3,295 $506K Reduce -2.2%
RTX RTX Corp. 0.35% 2,795 $468K Add +0.1%
QUAL iShares MSCI USA Quality Fac 0.34% 2,348 $457K Add +0.0%
SMMV iShares MSCI USA Small-Cap M 0.34% 10,594 $456K Reduce -19.2%
IVV iShares Core S&P 500 ETF 0.34% 681 $456K No change
ETN Eaton Corp. PLC 0.34% 1,209 $452K Reduce -0.9%
VTES Vanguard SH Term Tax-Ex Bond 0.34% 4,409 $449K New
CARR Carrier Global Corp. 0.33% 7,435 $444K Reduce -1.7%
SBAC SBA Communications Corp. 0.33% 2,237 $432K Add +2.4%
ISRG Intuitive Surgical Inc. 0.32% 956 $428K Add +11.7%
ANGL Vaneck Fallen Angel High YLD 0.32% 14,354 $427K Add +0.4%
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS 0.32% 1,500 $423K No change
BAH Booz Allen Hamilton Holdings 0.29% 3,821 $382K Add +0.1%
FLOT iShares Floating Rate Bond E 0.29% 7,443 $380K No change
CMI Cummins Inc. 0.28% 897 $379K No change
GE General Electric filed as GE AEROSPACE 0.28% 1,253 $377K Add +10.8%
OTIS Otis Worldwide Corp. 0.26% 3,827 $350K Add +0.1%
IWP iShares Russell Mid-Cap Grow 0.26% 2,395 $341K No change
WM Waste Management Inc. 0.24% 1,474 $326K Add +10.1%
SDY SS SPDR S&P Dividend ETF 0.23% 2,216 $310K No change
OLED Universal Display Corp. 0.22% 2,004 $288K Add +0.2%
PSX Phillips 66 0.21% 2,060 $280K No change
NEU Newmarket Corp. 0.21% 334 $277K No change
HON Honeywell International Inc. 0.20% 1,277 $269K Add +0.2%
AMGN Amgen Inc. 0.20% 927 $261K No change
MTD Mettler-Toledo International 0.19% 208 $255K No change
ASML ASML Holding NV-NY Reg SHS 0.19% 262 $254K No change
TDG Transdigm Group Inc. 0.17% 174 $229K Add +16.8%
KO The Coca-Cola Co. 0.17% 3,436 $228K No change
AWK American Water Works Co. Inc. 0.17% 1,611 $224K Add +2.4%
UITB Victoryshares Core Intermedi 0.16% 4,604 $219K No change
BRK.B Berkshire Hathaway Inc. Class B 0.15% 406 $204K New
IEFA iShares Core MSCI Eafe ETF 0.15% 2,334 $204K New
BB Blackberry Ltd. 0.06% 16,600 $81K No change

Portfolio Sells Q2 2025 → Q3 2025
TTE Totalenergies SE -Spon ADR Sold out 0.00% −0.70
RSPS Invesco S&P 500 Equal Weight Sold out 0.00% −0.19
QLTA iShares Aaa - A Rated Corpor Sold out 0.00% −0.19
AMT American Tower Corp. Sold out 0.00% −0.18
IJS iShares S&P Small-Cap 600 Va Sold out 0.00% −0.17
IEI iShares 3-7 Year Treasury Bo Reduce -0.1% 2.37% −0.16
IJR iShares Core S&P Small-Cap E Reduce -24.4% 0.52% −0.16
CARR Carrier Global Corp. Reduce -1.7% 0.33% −0.11
SMMV iShares MSCI USA Small-Cap M Reduce -19.2% 0.34% −0.10
RSP Invesco S&P 500 Equal Weight Reduce -2.3% 1.97% −0.10
MOAT Vaneck Morningstar Wide Moat Reduce -0.8% 4.21% −0.09
IJH iShares Core S&P Midcap ETF Reduce -6.7% 0.84% −0.08
PG The Procter & Gamble Co. Reduce -2.2% 0.38% −0.05
AXP American Express Co. Reduce -0.1% 0.70% −0.02
ETN Eaton Corp. PLC Reduce -0.9% 0.34% −0.01
SPY SS SPDR S&P 500 ETF Trust-US Reduce -0.4% 1.06% +0.00
JPM JPMorgan Chase & Co. Reduce -0.2% 2.63% +0.04
GOOG Alphabet Inc. Class C Reduce -1.9% 0.64% +0.13

Portfolio Buys Q2 2025 → Q3 2025
GOOGL Alphabet Inc. Class A Add +0.9% 3.83% +0.89
TPL Texas Pacific Land Corp. New 0.63% +0.63
APH Amphenol Corp. Class A Add +3.9% 2.37% +0.42
AAPL Apple Inc. Add +1.1% 2.82% +0.42
ORLY O'reilly Automotive Inc. Add +1.0% 3.10% +0.36
VTES Vanguard SH Term Tax-Ex Bond New 0.34% +0.34
NOC Northrop Grumman Corp. Add +0.7% 2.26% +0.29
FNV Franco-Nevada Corp. Add +3.2% 1.09% +0.26
MTUM iShares MSCI USA Momentum Fa Add +41.0% 0.55% +0.16
BRK.B Berkshire Hathaway Inc. Class B New 0.15% +0.15
IEFA iShares Core MSCI Eafe ETF New 0.15% +0.15
MO Altria Group Inc. Add +0.8% 2.15% +0.13
AMAT Applied Materials Inc. Add +2.0% 1.99% +0.13
AVUV Avantis US Small Cap Value Add +28.1% 0.51% +0.12
TJX TJX Companies Inc. Add +1.3% 1.19% +0.12
AVGO Broadcom Inc. Add +1.8% 0.78% +0.10
VOO Vanguard S&P 500 ETF Add +8.6% 0.97% +0.08
TSCO Tractor Supply Company Add +5.0% 1.09% +0.06
NVDA Nvidia Corp. Add +3.9% 0.46% +0.06
GE General Electric Add +10.8% 0.28% +0.05
RTX RTX Corp. Add +0.1% 0.35% +0.02
VIG Vanguard Dividend Apprec ETF Add +5.6% 0.52% +0.02
CVX Chevron Corp. Add +1.0% 0.83% +0.02
MNST Monster Beverage Corp. Add +0.9% 1.36% +0.02
LMT Lockheed Martin Corp. Add +0.5% 1.25% +0.02
PEP Pepsico Inc. Add +0.8% 0.48% +0.00
QUAL iShares MSCI USA Quality Fac Add +0.0% 0.34% −0.00
WM Waste Management Inc. Add +10.1% 0.24% −0.00
COP Conocophillips Add +0.1% 0.45% −0.01
AWK American Water Works Co. Inc. Add +2.4% 0.17% −0.01
TDG Transdigm Group Inc. Add +16.8% 0.17% −0.01
DIA SS SPDR Dow Jones Indus Avg Add +0.1% 0.96% −0.01
ANGL Vaneck Fallen Angel High YLD Add +0.4% 0.32% −0.02
MCD McDonald's Corp. Add +0.6% 0.77% −0.02
UNP Union Pacific Corp. Add +0.8% 0.57% −0.02
MUSA Murphy USA Inc. Add +8.5% 0.58% −0.02
MSFT Microsoft Corp. Add +1.6% 2.78% −0.03
OLED Universal Display Corp. Add +0.2% 0.22% −0.03
BAH Booz Allen Hamilton Holdings Add +0.1% 0.29% −0.03
STE Steris PLC Add +1.5% 1.49% −0.03
HON Honeywell International Inc. Add +0.2% 0.20% −0.04
OTIS Otis Worldwide Corp. Add +0.1% 0.26% −0.04
IEF iShares 7-10 Year Treasury B Add +0.1% 0.74% −0.04
BIL SS SPDR BB 1-3M T-Bill ETF Add +0.5% 0.76% −0.05
DPZ Domino's Pizza Inc. Add +4.2% 0.69% −0.05
ISRG Intuitive Surgical Inc. Add +11.7% 0.32% −0.05
ASR Grupo Aeroportuario Sur-ADR Add +1.1% 1.22% −0.05
EFAV iShares MSCI Eafe Min Vol Fa Add +1.7% 1.47% −0.06
CHE Chemed Corp. Add +4.4% 0.56% −0.06
META Meta Platforms Inc. Class A Add +2.0% 1.22% −0.07

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 163$233.7MGRMN, USMV, AMAT, GOOGL, NVDA
Q1 2026 148$196.2MGRMN, USMV, NVDA, GOOGL, VGSH
Q4 2025 99$148.3MGRMN, USMV, GOOGL, MOAT, VGSH
Q3 2025 94$132.9MUSMV, MOAT, GOOGL, VGSH, ORLY
Q2 2025 95$124.3MUSMV, MOAT, VGSH, GOOGL, MA
Q1 2025 95$116.0MUSMV, MOAT, VGSH, ORLY, MA
Q4 2024 88$110.0MUSMV, MOAT, VGSH, GOOGL, AAPL
Q3 2024 88$110.4MUSMV, MOAT, VGSH, AAPL, GOOGL
Q2 2024Amended 122$163.3MUSMV, MSFT, PG, AAPL, GOOGL
Q1 2024 129$157.1MUSMV, MSFT, PG, AAPL, MOAT