Fortune Financial Advisors, LLC

Name: Fortune Financial Advisors, LLC 13F holdings, Q1 2025
Creator: Fortune Financial Advisors, LLC
Published: 2025-04-29

Q2 2026Q1 2026Q4 2025Q3 2025Q2 2025Q4 2024Q3 2024Q2 2024Q1 2024

In its 13F for Q1 2025 (holdings as of March 31, 2025, filed April 29, 2025), Fortune Financial Advisors, LLC reported 95 stock positions worth $116.0 million. Its top holding was iShares MSCI USA Min Vol Fac (USMV) at 9.9% of the portfolio, followed by Vaneck Morningstar Wide Moat (MOAT, 4.2%) and Vanguard Short-Term Treasury (VGSH, 3.8%). Compared with Q4 2024, it opened 9 new positions, sold out of 2, added to 60 and reduced 18. The biggest buy was a new position in Chemed (CHE) and the biggest sale an exit from Vngrd Mrngst SL-CP Val ETF-U (VBR).

Most Recent 13F: Q2 2026
Location: Overland Park, KS
CIK: 0001961828
Portfolio Value: $116.0M (Q1 2025)
SEC Filing: 0001085146-25-002423 ↗ filed Apr 29, 2025

Holdings Value

Holdings 95 stocks · $116.0M


USMV iShares MSCI USA Min Vol Fac	9.92%	122,841	$11.5M	Add +0.4%
MOAT Vaneck Morningstar Wide Moat	4.20%	55,390	$4.9M	Add +4.0%
VGSH Vanguard Short-Term Treasury	3.85%	76,084	$4.5M	Add +2.3%
ORLY O'reilly Automotive Inc.	3.08%	2,493	$3.6M	Add +1.8%
MA Mastercard Inc. Class A	2.98%	6,314	$3.5M	Add +1.0%
AAPL Apple Inc.	2.92%	15,234	$3.4M	Add +7.9%
GOOGL Alphabet Inc. Class A	2.73%	20,471	$3.2M	Add +3.4%
IEI iShares 3-7 Year Treasury Bo	2.58%	25,332	$3.0M	Reduce -0.2%
VTIP Vanguard Short-Term Tips	2.48%	57,597	$2.9M	Add +8.8%
JPM JPMorgan Chase & Co.	2.36%	11,162	$2.7M	Add +2.5%
MSFT Microsoft Corp.	2.23%	6,887	$2.6M	Add +8.0%
MO Altria Group Inc.	2.21%	42,628	$2.6M	Add +3.1%
RSP Invesco S&P 500 Equal Weight	2.13%	14,238	$2.5M	Reduce -5.5%
NOC Northrop Grumman Corp.	2.12%	4,807	$2.5M	Add +1.5%
AMZN Amazon.com Inc.	1.99%	12,157	$2.3M	Add +7.9%
PM Philip Morris International	1.88%	13,739	$2.2M	Add +5.6%
V Visa Inc. Class A	1.86%	6,167	$2.2M	Add +5.7%
TIP iShares Tips Bond ETF	1.76%	18,350	$2.0M	Reduce -4.7%
NVO Novo-Nordisk A/S-Spons ADR	1.71%	28,518	$2.0M	Add +4.1%
AMAT Applied Materials Inc.	1.56%	12,503	$1.8M	Add +3.8%
GRMN Garmin Ltd.	1.56%	8,346	$1.8M	Reduce -1.0%
STE Steris PLC	1.52%	7,782	$1.8M	Add +3.0%
EFAV iShares MSCI Eafe Min Vol Fa	1.37%	20,385	$1.6M	Reduce -3.3%
MNST Monster Beverage Corp.	1.33%	26,304	$1.5M	Add +4.4%
ABT Abbott Laboratories	1.33%	11,602	$1.5M	Add +2.8%
APH Amphenol Corp. Class A	1.30%	23,053	$1.5M	Add +3.6%
LMT Lockheed Martin Corp.	1.25%	3,256	$1.5M	Add +3.5%
ASR Grupo Aeroportuario Sur-ADR	1.16%	4,913	$1.3M	Add +1.8%
TSCO Tractor Supply Company	1.12%	23,570	$1.3M	Add +4.3%
TJX TJX Companies Inc. filed as TJX COS INC NEW	1.10%	10,521	$1.3M	Add +8.4%
META Meta Platforms Inc. Class A	1.07%	2,161	$1.2M	Add +5.2%
SPY SS SPDR S&P 500 ETF Trust-US	1.02%	2,106	$1.2M	Reduce -0.8%
CVX Chevron Corp.	1.00%	6,912	$1.2M	Add +6.7%
DIA SS SPDR Dow Jones Indus Avg filed as SPDR DOW JONES INDL AVERAGE	0.99%	2,747	$1.2M	Reduce -14.1%
IJH iShares Core S&P Midcap ETF	0.95%	18,846	$1.1M	Reduce -1.6%
MCD McDonald's Corp.	0.90%	3,325	$1.0M	Add +0.1%
VOO Vanguard S&P 500 ETF	0.88%	1,995	$1.0M	Add +120.9%
IEF iShares 7-10 Year Treasury B	0.84%	10,165	$969K	Reduce -0.6%
FNV Franco-Nevada Corp.	0.82%	6,018	$948K	Add +2.5%
ADBE Adobe Inc.	0.82%	2,468	$947K	Add +5.1%
DPZ Domino's Pizza Inc.	0.79%	1,991	$915K	Add +7.8%
TTE Totalenergies SE -Spon ADR	0.77%	13,877	$898K	Add +4.8%
CP Canadian Pacific Kansas City	0.76%	12,571	$883K	Add +4.7%
MUSA Murphy USA Inc.	0.73%	1,792	$842K	Add +14.4%
IJR iShares Core S&P Small-Cap E	0.71%	7,866	$823K	Reduce -2.6%
BIL SS SPDR BB 1-3M T-Bill ETF	0.70%	8,797	$807K	Reduce -5.5%
AXP American Express Co.	0.66%	2,828	$761K	Add +10.1%
UNP Union Pacific Corp.	0.64%	3,158	$746K	Add +0.1%
BKNG Booking Holdings Inc.	0.59%	149	$686K	No change
PEP Pepsico Inc.	0.59%	4,552	$682K	Add +0.5%
CHE Chemed Corp.	0.58%	1,085	$668K	New
COP Conocophillips	0.57%	6,244	$656K	Add +0.1%
CRL Charles River Laboratories	0.56%	4,325	$651K	Reduce -0.2%
VIG Vanguard Dividend Apprec ETF	0.51%	3,034	$589K	Add +164.3%
GOOG Alphabet Inc. Class C	0.48%	3,549	$554K	Reduce -0.6%
SMMV iShares MSCI USA Small-Cap M	0.47%	13,064	$541K	Reduce -0.6%
PG The Procter & Gamble Co.	0.46%	3,160	$539K	Add +4.7%
QQQ Invesco QQQ Trust Series 1	0.46%	1,133	$531K	Add +48.9%
AVGO Broadcom Inc.	0.45%	3,106	$520K	Add +7.6%
INTU Intuit Inc.	0.44%	826	$507K	Add +9.3%
SBAC SBA Communications Corp.	0.41%	2,146	$472K	Add +11.0%
AVUV Avantis US Small Cap Value	0.40%	5,328	$464K	New
CARR Carrier Global Corp.	0.37%	6,757	$428K	Add +0.1%
ANGL Vaneck Fallen Angel High YLD	0.35%	14,238	$411K	Add +0.3%
QUAL iShares MSCI USA Quality Fac	0.35%	2,346	$401K	Reduce -23.4%
BAH Booz Allen Hamilton Holdings	0.34%	3,814	$399K	Add +8.8%
IVV iShares Core S&P 500 ETF	0.34%	700	$393K	Add +13.6%
FLOT iShares Floating Rate Bond E	0.33%	7,443	$380K	New
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS	0.32%	1,500	$373K	No change
RTX RTX Corp.	0.32%	2,792	$370K	No change
OTIS Otis Worldwide Corp.	0.32%	3,576	$369K	Add +0.1%
ISRG Intuitive Surgical Inc.	0.31%	723	$358K	Add +0.7%
NVDA Nvidia Corp.	0.30%	3,192	$346K	Add +38.1%
ETN Eaton Corp. PLC	0.29%	1,235	$336K	Reduce -3.4%
OLED Universal Display Corp.	0.28%	2,367	$330K	Reduce -10.6%
WM Waste Management Inc.	0.27%	1,349	$312K	No change
SDY SS SPDR S&P Dividend ETF	0.26%	2,216	$301K	Add +8.6%
AMGN Amgen Inc.	0.25%	927	$289K	No change
IWP iShares Russell Mid-Cap Grow	0.24%	2,394	$281K	Add +37.8%
CMI Cummins Inc.	0.24%	897	$281K	No change
MTUM iShares MSCI USA Momentum Fa	0.24%	1,388	$281K	Add +0.1%
RSPS Invesco S&P 500 Equal Weight	0.24%	8,870	$273K	Add +0.1%
HON Honeywell International Inc.	0.23%	1,272	$269K	Add +0.2%
PSX Phillips 66	0.22%	2,060	$254K	No change
QLTA iShares Aaa - A Rated Corpor	0.21%	5,220	$248K	Reduce -5.9%
KO The Coca-Cola Co.	0.21%	3,436	$246K	Add +6.0%
UITB Victoryshares Core Intermedi	0.21%	5,159	$242K	Add +12.1%
RSPH Invesco S&P 500 Equal Weight	0.21%	8,102	$241K	No change
AWK American Water Works Co. Inc.	0.19%	1,486	$219K	New
AMT American Tower Corp.	0.19%	1,007	$219K	New
ABBV Abbvie Inc.	0.19%	1,044	$219K	New
VIGI Vanguard Int Div App Indx FD	0.19%	2,602	$216K	New
FNDF Schwab Fndmn Intl LRG Co. ETF	0.19%	5,954	$215K	New
IJS iShares S&P Small-Cap 600 Va	0.19%	2,202	$215K	New
BB Blackberry Ltd.	0.05%	16,600	$63K	Add +1.8%

Portfolio Sells Q4 2024 → Q1 2025


VBR Vngrd Mrngst SL-CP Val ETF-U	Sold out	0.00%	−0.54
JNJ Johnson & Johnson	Sold out	0.00%	−0.39
RSP Invesco S&P 500 Equal Weight	Reduce -5.5%	2.13%	−0.27
DIA SS SPDR Dow Jones Indus Avg	Reduce -14.1%	0.99%	−0.24
CRL Charles River Laboratories	Reduce -0.2%	0.56%	−0.17
QUAL iShares MSCI USA Quality Fac	Reduce -23.4%	0.35%	−0.15
GOOG Alphabet Inc. Class C	Reduce -0.6%	0.48%	−0.14
IJR iShares Core S&P Small-Cap E	Reduce -2.6%	0.71%	−0.14
IJH iShares Core S&P Midcap ETF	Reduce -1.6%	0.95%	−0.14
SPY SS SPDR S&P 500 ETF Trust-US	Reduce -0.8%	1.02%	−0.12
TIP iShares Tips Bond ETF	Reduce -4.7%	1.76%	−0.11
ETN Eaton Corp. PLC	Reduce -3.4%	0.29%	−0.10
IEI iShares 3-7 Year Treasury Bo	Reduce -0.2%	2.58%	−0.09
BIL SS SPDR BB 1-3M T-Bill ETF	Reduce -5.5%	0.70%	−0.08
OLED Universal Display Corp.	Reduce -10.6%	0.28%	−0.07
SMMV iShares MSCI USA Small-Cap M	Reduce -0.6%	0.47%	−0.03
IEF iShares 7-10 Year Treasury B	Reduce -0.6%	0.84%	−0.02
QLTA iShares Aaa - A Rated Corpor	Reduce -5.9%	0.21%	−0.02
GRMN Garmin Ltd.	Reduce -1.0%	1.56%	−0.02
EFAV iShares MSCI Eafe Min Vol Fa	Reduce -3.3%	1.37%	+0.01

Portfolio Buys Q4 2024 → Q1 2025


CHE Chemed Corp.	New	0.58%	+0.58
PM Philip Morris International	Add +5.6%	1.88%	+0.46
VOO Vanguard S&P 500 ETF	Add +120.9%	0.88%	+0.44
ORLY O'reilly Automotive Inc.	Add +1.8%	3.08%	+0.44
AVUV Avantis US Small Cap Value	New	0.40%	+0.40
FLOT iShares Floating Rate Bond E	New	0.33%	+0.33
VIG Vanguard Dividend Apprec ETF	Add +164.3%	0.51%	+0.30
MO Altria Group Inc.	Add +3.1%	2.21%	+0.24
FNV Franco-Nevada Corp.	Add +2.5%	0.82%	+0.19
AMT American Tower Corp.	New	0.19%	+0.19
AWK American Water Works Co. Inc.	New	0.19%	+0.19
ABBV Abbvie Inc.	New	0.19%	+0.19
V Visa Inc. Class A	Add +5.7%	1.86%	+0.19
VIGI Vanguard Int Div App Indx FD	New	0.19%	+0.19
FNDF Schwab Fndmn Intl LRG Co. ETF	New	0.19%	+0.19
IJS iShares S&P Small-Cap 600 Va	New	0.19%	+0.19
ABT Abbott Laboratories	Add +2.8%	1.33%	+0.17
VTIP Vanguard Short-Term Tips	Add +8.8%	2.48%	+0.15
CVX Chevron Corp.	Add +6.7%	1.00%	+0.14
MNST Monster Beverage Corp.	Add +4.4%	1.33%	+0.12
TTE Totalenergies SE -Spon ADR	Add +4.8%	0.77%	+0.12
STE Steris PLC	Add +3.0%	1.52%	+0.11
QQQ Invesco QQQ Trust Series 1	Add +48.9%	0.46%	+0.10
NOC Northrop Grumman Corp.	Add +1.5%	2.12%	+0.10
DPZ Domino's Pizza Inc.	Add +7.8%	0.79%	+0.08
USMV iShares MSCI USA Min Vol Fac	Add +0.4%	9.92%	+0.05
SBAC SBA Communications Corp.	Add +11.0%	0.41%	+0.05
IWP iShares Russell Mid-Cap Grow	Add +37.8%	0.24%	+0.04
TJX TJX Companies Inc.	Add +8.4%	1.10%	+0.04
ASR Grupo Aeroportuario Sur-ADR	Add +1.8%	1.16%	+0.03
TSCO Tractor Supply Company	Add +4.3%	1.12%	+0.03
KO The Coca-Cola Co.	Add +6.0%	0.21%	+0.03
MCD McDonald's Corp.	Add +0.1%	0.90%	+0.02
OTIS Otis Worldwide Corp.	Add +0.1%	0.32%	+0.02
UITB Victoryshares Core Intermedi	Add +12.1%	0.21%	+0.02
NVDA Nvidia Corp.	Add +38.1%	0.30%	+0.02
SDY SS SPDR S&P Dividend ETF	Add +8.6%	0.26%	+0.01
MUSA Murphy USA Inc.	Add +14.4%	0.73%	+0.01
IVV iShares Core S&P 500 ETF	Add +13.6%	0.34%	+0.01
INTU Intuit Inc.	Add +9.3%	0.44%	+0.01
PG The Procter & Gamble Co.	Add +4.7%	0.46%	+0.00
COP Conocophillips	Add +0.1%	0.57%	+0.00
BB Blackberry Ltd.	Add +1.8%	0.05%	−0.00
MA Mastercard Inc. Class A	Add +1.0%	2.98%	−0.01
RSPS Invesco S&P 500 Equal Weight	Add +0.1%	0.24%	−0.01
JPM JPMorgan Chase & Co.	Add +2.5%	2.36%	−0.01
UNP Union Pacific Corp.	Add +0.1%	0.64%	−0.01
ANGL Vaneck Fallen Angel High YLD	Add +0.3%	0.35%	−0.02
MTUM iShares MSCI USA Momentum Fa	Add +0.1%	0.24%	−0.02
META Meta Platforms Inc. Class A	Add +5.2%	1.07%	−0.02

All Filings

Quarter	Positions	13F Reported Value	Top Holdings
Q2 2026	163	$233.7M	GRMN, USMV, AMAT, GOOGL, NVDA
Q1 2026	148	$196.2M	GRMN, USMV, NVDA, GOOGL, VGSH
Q4 2025	99	$148.3M	GRMN, USMV, GOOGL, MOAT, VGSH
Q3 2025	94	$132.9M	USMV, MOAT, GOOGL, VGSH, ORLY
Q2 2025	95	$124.3M	USMV, MOAT, VGSH, GOOGL, MA
Q1 2025	95	$116.0M	USMV, MOAT, VGSH, ORLY, MA
Q4 2024	88	$110.0M	USMV, MOAT, VGSH, GOOGL, AAPL
Q3 2024	88	$110.4M	USMV, MOAT, VGSH, AAPL, GOOGL
Q2 2024Amended	122	$163.3M	USMV, MSFT, PG, AAPL, GOOGL
Q1 2024	129	$157.1M	USMV, MSFT, PG, AAPL, MOAT