Fortune Financial Advisors, LLC
In its 13F for Q2 2024 (holdings as of June 30, 2024, filed August 7, 2024), Fortune Financial Advisors, LLC reported 122 stock positions worth $163.3 million. Its top holding was iShares MSCI USA Min Vol Fac (USMV) at 6.1% of the portfolio, followed by Microsoft (MSFT, 5.2%) and Procter & Gamble (PG, 4.2%). Compared with Q1 2024, it sold out of 7, added to 66 and reduced 42. The biggest buy was SS SPDR BB 1-3M T-Bill ETF (BIL, shares +129%) and the biggest sale Fortinet (FTNT, shares −1%).
- Most Recent 13F
- Q2 2026
- Location
- Overland Park, KS
- CIK
- 0001961828
- Portfolio Value
- $163.3M (Q2 2024)
- SEC Filing
- 0001085146-24-003541 ↗ filed Aug 7, 2024
Holdings Value
Holdings 122 stocks · $163.3M
| USMV iShares MSCI USA Min Vol Fac | 6.06% | 117,880 | $9.9M | Reduce -0.9% |
| MSFT Microsoft Corp. | 5.16% | 18,837 | $8.4M | Add +4.9% |
| PG The Procter & Gamble Co. | 4.23% | 41,885 | $6.9M | Add +5.5% |
| AAPL Apple Inc. | 3.10% | 24,021 | $5.1M | Add +0.3% |
| GOOGL Alphabet Inc. Class A | 2.58% | 23,120 | $4.2M | Add +2.6% |
| MOAT Vaneck Morningstar Wide Moat | 2.42% | 45,698 | $4.0M | Add +1.0% |
| VGSH Vanguard Short-Term Treasury | 2.39% | 67,195 | $3.9M | Add +5.9% |
| NVO Novo-Nordisk A/S-Spons ADR | 2.34% | 26,784 | $3.8M | Add +2.0% |
| MA Mastercard Inc. Class A | 2.07% | 7,662 | $3.4M | Reduce -0.8% |
| APO Apollo Global Management Inc. | 2.04% | 28,176 | $3.3M | Reduce -1.9% |
| JPM JPMorgan Chase & Co. | 1.98% | 15,997 | $3.2M | Reduce -1.8% |
| FTNT Fortinet Inc. | 1.98% | 53,572 | $3.2M | Reduce -1.1% |
| AMZN Amazon.com Inc. | 1.84% | 15,529 | $3.0M | Reduce -0.2% |
| BX Blackstone Inc. | 1.73% | 22,864 | $2.8M | Reduce -2.2% |
| IEI iShares 3-7 Year Treasury Bo | 1.72% | 24,392 | $2.8M | Add +3.8% |
| AMAT Applied Materials Inc. | 1.71% | 11,842 | $2.8M | Reduce -0.7% |
| ORLY O'reilly Automotive Inc. | 1.57% | 2,428 | $2.6M | Add +3.1% |
| RSP Invesco S&P 500 Equal Weight | 1.54% | 15,341 | $2.5M | Reduce -0.6% |
| LNG Cheniere Energy Inc. | 1.50% | 14,019 | $2.5M | Add +4.7% |
| BIL SS SPDR BB 1-3M T-Bill ETF | 1.31% | 23,395 | $2.1M | Add +128.8% |
| TIP iShares Tips Bond ETF | 1.28% | 19,614 | $2.1M | Add +0.7% |
| NOC Northrop Grumman Corp. | 1.24% | 4,635 | $2.0M | Add +0.2% |
| V Visa Inc. Class A | 1.23% | 7,657 | $2.0M | Add +0.1% |
| VTIP Vanguard Short-Term Tips | 1.22% | 41,129 | $2.0M | Add +8.4% |
| CVX Chevron Corp. | 1.18% | 12,349 | $1.9M | Reduce -6.1% |
| META Meta Platforms Inc. Class A | 1.18% | 3,829 | $1.9M | Add +4.8% |
| ADBE Adobe Inc. | 1.14% | 3,340 | $1.9M | Add +0.6% |
| MO Altria Group Inc. | 1.13% | 40,486 | $1.8M | Reduce -0.3% |
| STE Steris PLC | 0.99% | 7,399 | $1.6M | Add +3.5% |
| EFAV iShares MSCI Eafe Min Vol Fa | 0.94% | 22,083 | $1.5M | Reduce -1.7% |
| JPST JPMorgan Ultra-Short Income | 0.93% | 29,952 | $1.5M | Add +179.6% |
| APH Amphenol Corp. Class A | 0.90% | 21,741 | $1.5M | No change |
| XLV SS Health Care Select Sector | 0.87% | 9,775 | $1.4M | Add +54.5% |
| LMT Lockheed Martin Corp. | 0.87% | 3,047 | $1.4M | Add +0.2% |
| ASR Grupo Aeroportuario Sur-ADR | 0.86% | 4,713 | $1.4M | Reduce -0.7% |
| PANW Palo Alto Networks Inc. | 0.84% | 4,069 | $1.4M | Add +34.6% |
| GRMN Garmin Ltd. | 0.84% | 8,458 | $1.4M | Add +13.3% |
| CRH CRH PLC | 0.83% | 18,135 | $1.4M | Add +27.2% |
| J Jacobs Solutions Inc. | 0.81% | 9,422 | $1.3M | Add +8.7% |
| PM Philip Morris International | 0.78% | 12,556 | $1.3M | Add +0.3% |
| AVIV Avantis Intl LRG Cap Val ETF | 0.78% | 24,179 | $1.3M | Add +48.2% |
| DIA SS SPDR Dow Jones Indus Avg filed as SPDR DOW JONES INDL AVERAGE | 0.77% | 3,195 | $1.2M | Reduce -0.1% |
| MNST Monster Beverage Corp. | 0.75% | 24,549 | $1.2M | Add +0.1% |
| IJH iShares Core S&P Midcap ETF | 0.75% | 20,806 | $1.2M | Reduce -5.7% |
| XLK SS Technology Select Sector | 0.74% | 5,345 | $1.2M | Add +1.0% |
| TSCO Tractor Supply Company | 0.73% | 4,391 | $1.2M | Add +0.1% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.72% | 2,169 | $1.2M | Reduce -0.6% |
| UNP Union Pacific Corp. | 0.71% | 5,146 | $1.2M | Add +0.1% |
| ABT Abbott Laboratories | 0.69% | 10,803 | $1.1M | Add +0.3% |
| SCHG Schwab US Large-Cap Growth | 0.67% | 10,887 | $1.1M | Add +53.0% |
| SDCI Uscf Summerhaven Dynamic ETF | 0.67% | 56,446 | $1.1M | Add +23.7% |
| DSTL Distillate US Fundamental St | 0.66% | 20,895 | $1.1M | Add +35.2% |
| AVUV Avantis US Small Cap Value | 0.64% | 11,579 | $1.0M | Add +43.0% |
| TJX TJX Companies Inc. filed as TJX COS INC NEW | 0.62% | 9,241 | $1.0M | Add +0.1% |
| IEF iShares 7-10 Year Treasury B | 0.59% | 10,205 | $956K | Add +0.1% |
| SCHD Schwab US DVD Equity ETF | 0.58% | 12,246 | $952K | Add +36.1% |
| IJR iShares Core S&P Small-Cap E | 0.57% | 8,675 | $925K | Reduce -5.4% |
| PULS Pgim Ultra Short Bond ETF | 0.56% | 18,364 | $913K | Add +205.6% |
| CP Canadian Pacific Kansas City | 0.56% | 11,560 | $910K | No change |
| CRL Charles River Laboratories | 0.55% | 4,332 | $895K | No change |
| DPZ Domino's Pizza Inc. | 0.54% | 1,714 | $885K | Reduce -0.8% |
| TTE Totalenergies SE -Spon ADR | 0.53% | 12,995 | $867K | Add +0.0% |
| MCD McDonald's Corp. | 0.52% | 3,314 | $844K | Add +2.6% |
| CVS CVS Health Corp. | 0.47% | 13,045 | $770K | Add +0.8% |
| SLX Vaneck Steel ETF | 0.47% | 11,511 | $767K | Add +49.5% |
| MAR Marriott International Class A | 0.47% | 3,164 | $765K | Add +4.0% |
| QQXT First Trust Nasdaq-100 Ex-Te | 0.47% | 8,651 | $762K | Add +11.3% |
| PEP Pepsico Inc. | 0.47% | 4,610 | $760K | Reduce -0.2% |
| COP Conocophillips | 0.44% | 6,231 | $713K | Reduce -0.8% |
| BAH Booz Allen Hamilton Holdings | 0.42% | 4,501 | $693K | Add +0.1% |
| ANET Arista Networks Inc. | 0.42% | 1,948 | $683K | No change |
| GOOG Alphabet Inc. Class C | 0.40% | 3,569 | $655K | Reduce -10.1% |
| BA The Boeing Co. | 0.39% | 3,542 | $645K | Reduce -7.7% |
| AXP American Express Co. | 0.39% | 2,756 | $638K | Reduce -0.9% |
| FNV Franco-Nevada Corp. | 0.37% | 5,065 | $600K | Add +0.3% |
| BKNG Booking Holdings Inc. | 0.36% | 149 | $590K | No change |
| VBR Vngrd Mrngst SL-CP Val ETF-U | 0.35% | 3,175 | $579K | Reduce -2.1% |
| DON Wisdomtree US Midcap Dividen | 0.35% | 12,133 | $567K | Add +16.2% |
| OLED Universal Display Corp. | 0.34% | 2,635 | $554K | Reduce -5.3% |
| QUAL iShares MSCI USA Quality Fac | 0.32% | 3,079 | $526K | Reduce -1.2% |
| JNJ Johnson & Johnson | 0.32% | 3,563 | $521K | Add +10.4% |
| SDY SS SPDR S&P Dividend ETF | 0.32% | 4,081 | $519K | Reduce -31.9% |
| SMMV iShares MSCI USA Small-Cap M | 0.31% | 13,581 | $507K | Reduce -0.2% |
| INTU Intuit Inc. | 0.30% | 756 | $497K | No change |
| AVGO Broadcom Inc. | 0.29% | 294 | $472K | No change |
| CLX Clorox Company | 0.28% | 3,358 | $458K | Add +0.2% |
| TROW T Rowe Price Group Inc. filed as PRICE T ROWE GROUP INC | 0.28% | 3,937 | $454K | Reduce -2.1% |
| HON Honeywell International Inc. | 0.28% | 2,108 | $450K | Add +0.3% |
| NVDA Nvidia Corp. | 0.26% | 3,447 | $426K | Add +12.7% |
| CARR Carrier Global Corp. | 0.26% | 6,733 | $425K | Add +1.1% |
| COST Costco Wholesale Corp. | 0.26% | 499 | $424K | Add +0.2% |
| SKYY First Trust Cloud Computing | 0.26% | 4,424 | $423K | Reduce -31.3% |
| ETN Eaton Corp. PLC | 0.25% | 1,298 | $407K | No change |
| ANGL Vaneck Fallen Angel High YLD | 0.24% | 14,072 | $398K | Add +0.5% |
| DE Deere & Co. | 0.23% | 1,027 | $384K | Reduce -4.2% |
| SBAC SBA Communications Corp. | 0.23% | 1,904 | $374K | Add +0.5% |
| QQQ Invesco QQQ Trust Series 1 | 0.23% | 771 | $369K | Add +0.5% |
| HD Home Depot Inc. | 0.22% | 1,025 | $353K | Reduce -2.8% |
| CRM Salesforce Inc. | 0.21% | 1,349 | $347K | Add +7.0% |
| OTIS Otis Worldwide Corp. | 0.21% | 3,567 | $343K | Add +1.3% |
Portfolio Sells Q1 2024 → Q2 2024
| FTNT Fortinet Inc. | Reduce -1.1% | 1.98% | −0.38 |
| ABBV Abbvie Inc. | Sold out | 0.00% | −0.32 |
| MA Mastercard Inc. Class A | Reduce -0.8% | 2.07% | −0.30 |
| USMV iShares MSCI USA Min Vol Fac | Reduce -0.9% | 6.06% | −0.27 |
| GDX Vaneck Gold Miners ETF | Sold out | 0.00% | −0.24 |
| BX Blackstone Inc. | Reduce -2.2% | 1.73% | −0.22 |
| SDY SS SPDR S&P Dividend ETF | Reduce -31.9% | 0.32% | −0.18 |
| IEFA iShares Core MSCI Eafe ETF | Sold out | 0.00% | −0.16 |
| XYZ Block Inc. | Sold out | 0.00% | −0.15 |
| CVX Chevron Corp. | Reduce -6.1% | 1.18% | −0.14 |
| NEU Newmarket Corp. | Sold out | 0.00% | −0.14 |
| CNI Canadian Natl Railway Co. | Sold out | 0.00% | −0.13 |
| SKYY First Trust Cloud Computing | Reduce -31.3% | 0.26% | −0.13 |
| MP MP Materials Corp. | Sold out | 0.00% | −0.13 |
| IVV iShares Core S&P 500 ETF | Reduce -37.9% | 0.21% | −0.13 |
| RSP Invesco S&P 500 Equal Weight | Reduce -0.6% | 1.54% | −0.12 |
| IJH iShares Core S&P Midcap ETF | Reduce -5.7% | 0.75% | −0.11 |
| ASR Grupo Aeroportuario Sur-ADR | Reduce -0.7% | 0.86% | −0.10 |
| JPM JPMorgan Chase & Co. | Reduce -1.8% | 1.98% | −0.10 |
| IJR iShares Core S&P Small-Cap E | Reduce -5.4% | 0.57% | −0.08 |
| BA The Boeing Co. | Reduce -7.7% | 0.39% | −0.08 |
| EFAV iShares MSCI Eafe Min Vol Fa | Reduce -1.7% | 0.94% | −0.08 |
| COP Conocophillips | Reduce -0.8% | 0.44% | −0.07 |
| CI The Cigna Group | Reduce -12.7% | 0.20% | −0.06 |
| PEP Pepsico Inc. | Reduce -0.2% | 0.47% | −0.05 |
| DE Deere & Co. | Reduce -4.2% | 0.23% | −0.05 |
| DIA SS SPDR Dow Jones Indus Avg | Reduce -0.1% | 0.77% | −0.04 |
| IBM Intl Business Machines Corp. | Reduce -9.4% | 0.16% | −0.04 |
| HD Home Depot Inc. | Reduce -2.8% | 0.22% | −0.04 |
| VBR Vngrd Mrngst SL-CP Val ETF-U | Reduce -2.1% | 0.35% | −0.04 |
| TROW T Rowe Price Group Inc. | Reduce -2.1% | 0.28% | −0.03 |
| C Citigroup Inc. | Reduce -13.7% | 0.16% | −0.03 |
| APO Apollo Global Management Inc. | Reduce -1.9% | 2.04% | −0.02 |
| SMMV iShares MSCI USA Small-Cap M | Reduce -0.2% | 0.31% | −0.01 |
| MTUM iShares MSCI USA Momentum Fa | Reduce -7.0% | 0.18% | −0.01 |
| AXP American Express Co. | Reduce -0.9% | 0.39% | −0.01 |
| BB Blackberry Ltd. | Reduce -11.3% | 0.03% | −0.01 |
| WM Waste Management Inc. | Reduce -1.5% | 0.18% | −0.01 |
| DPZ Domino's Pizza Inc. | Reduce -0.8% | 0.54% | −0.00 |
| QUAL iShares MSCI USA Quality Fac | Reduce -1.2% | 0.32% | −0.00 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -0.6% | 0.72% | −0.00 |
| KO The Coca-Cola Co. | Reduce -1.6% | 0.13% | −0.00 |
| RTX RTX Corp. | Reduce -0.1% | 0.17% | −0.00 |
| MO Altria Group Inc. | Reduce -0.3% | 1.13% | +0.00 |
| AMGN Amgen Inc. | Reduce -1.1% | 0.18% | +0.01 |
| GOOG Alphabet Inc. Class C | Reduce -10.1% | 0.40% | +0.02 |
| OLED Universal Display Corp. | Reduce -5.3% | 0.34% | +0.04 |
| AMZN Amazon.com Inc. | Reduce -0.2% | 1.84% | +0.05 |
| AMAT Applied Materials Inc. | Reduce -0.7% | 1.71% | +0.15 |
Portfolio Buys Q1 2024 → Q2 2024
| BIL SS SPDR BB 1-3M T-Bill ETF | Add +128.8% | 1.31% | +0.72 |
| JPST JPMorgan Ultra-Short Income | Add +179.6% | 0.93% | +0.58 |
| AAPL Apple Inc. | Add +0.3% | 3.10% | +0.48 |
| GOOGL Alphabet Inc. Class A | Add +2.6% | 2.58% | +0.41 |
| PULS Pgim Ultra Short Bond ETF | Add +205.6% | 0.56% | +0.37 |
| MSFT Microsoft Corp. | Add +4.9% | 5.16% | +0.34 |
| PANW Palo Alto Networks Inc. | Add +34.6% | 0.84% | +0.30 |
| XLV SS Health Care Select Sector | Add +54.5% | 0.87% | +0.28 |
| SCHG Schwab US Large-Cap Growth | Add +53.0% | 0.67% | +0.25 |
| AVIV Avantis Intl LRG Cap Val ETF | Add +48.2% | 0.78% | +0.21 |
| NVO Novo-Nordisk A/S-Spons ADR | Add +2.0% | 2.34% | +0.19 |
| AVUV Avantis US Small Cap Value | Add +43.0% | 0.64% | +0.15 |
| GRMN Garmin Ltd. | Add +13.3% | 0.84% | +0.14 |
| PG The Procter & Gamble Co. | Add +5.5% | 4.23% | +0.13 |
| DSTL Distillate US Fundamental St | Add +35.2% | 0.66% | +0.13 |
| LNG Cheniere Energy Inc. | Add +4.7% | 1.50% | +0.13 |
| SCHD Schwab US DVD Equity ETF | Add +36.1% | 0.58% | +0.12 |
| SDCI Uscf Summerhaven Dynamic ETF | Add +23.7% | 0.67% | +0.12 |
| SLX Vaneck Steel ETF | Add +49.5% | 0.47% | +0.11 |
| NVDA Nvidia Corp. | Add +12.7% | 0.26% | +0.08 |
| ADBE Adobe Inc. | Add +0.6% | 1.14% | +0.07 |
| VTIP Vanguard Short-Term Tips | Add +8.4% | 1.22% | +0.07 |
| META Meta Platforms Inc. Class A | Add +4.8% | 1.18% | +0.05 |
| CRH CRH PLC | Add +27.2% | 0.83% | +0.05 |
| PM Philip Morris International | Add +0.3% | 0.78% | +0.05 |
| VGSH Vanguard Short-Term Treasury | Add +5.9% | 2.39% | +0.04 |
| XLK SS Technology Select Sector | Add +1.0% | 0.74% | +0.04 |
| COST Costco Wholesale Corp. | Add +0.2% | 0.26% | +0.03 |
| TJX TJX Companies Inc. | Add +0.1% | 0.62% | +0.03 |
| DON Wisdomtree US Midcap Dividen | Add +16.2% | 0.35% | +0.02 |
| AWK American Water Works Co. Inc. | Add +11.9% | 0.16% | +0.02 |
| QQXT First Trust Nasdaq-100 Ex-Te | Add +11.3% | 0.47% | +0.02 |
| CARR Carrier Global Corp. | Add +1.1% | 0.26% | +0.01 |
| QQQ Invesco QQQ Trust Series 1 | Add +0.5% | 0.23% | +0.01 |
| CL Colgate-Palmolive Co. | Add +0.5% | 0.18% | +0.01 |
| HON Honeywell International Inc. | Add +0.3% | 0.28% | +0.00 |
| BAH Booz Allen Hamilton Holdings | Add +0.1% | 0.42% | −0.00 |
| TSCO Tractor Supply Company | Add +0.1% | 0.73% | −0.01 |
| JNJ Johnson & Johnson | Add +10.4% | 0.32% | −0.01 |
| IEI iShares 3-7 Year Treasury Bo | Add +3.8% | 1.72% | −0.01 |
| QLTA iShares Aaa - A Rated Corpor | Add +0.1% | 0.16% | −0.01 |
| LMT Lockheed Martin Corp. | Add +0.2% | 0.87% | −0.01 |
| MMM 3M Co. | Add +0.7% | 0.12% | −0.01 |
| REYN Reynolds Consumer Products I | Add +0.2% | 0.18% | −0.01 |
| OTIS Otis Worldwide Corp. | Add +1.3% | 0.21% | −0.01 |
| ANGL Vaneck Fallen Angel High YLD | Add +0.5% | 0.24% | −0.01 |
| FNV Franco-Nevada Corp. | Add +0.3% | 0.37% | −0.02 |
| MAR Marriott International Class A | Add +4.0% | 0.47% | −0.02 |
| RSPS Invesco S&P 500 Equal Weight | Add +0.1% | 0.19% | −0.02 |
| STE Steris PLC | Add +3.5% | 0.99% | −0.03 |
Notes & Other Activity Q1 2024 → Q2 2024
| SHY iShares 1-3 Year Treasury Bo | 1 3 YR TREAS BD | Sold out | 0 | $811Kbefore exit |
Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 163 | $233.7M | GRMN, USMV, AMAT, GOOGL, NVDA |
| Q1 2026 | 148 | $196.2M | GRMN, USMV, NVDA, GOOGL, VGSH |
| Q4 2025 | 99 | $148.3M | GRMN, USMV, GOOGL, MOAT, VGSH |
| Q3 2025 | 94 | $132.9M | USMV, MOAT, GOOGL, VGSH, ORLY |
| Q2 2025 | 95 | $124.3M | USMV, MOAT, VGSH, GOOGL, MA |
| Q1 2025 | 95 | $116.0M | USMV, MOAT, VGSH, ORLY, MA |
| Q4 2024 | 88 | $110.0M | USMV, MOAT, VGSH, GOOGL, AAPL |
| Q3 2024 | 88 | $110.4M | USMV, MOAT, VGSH, AAPL, GOOGL |
| Q2 2024Amended | 122 | $163.3M | USMV, MSFT, PG, AAPL, GOOGL |
| Q1 2024 | 129 | $157.1M | USMV, MSFT, PG, AAPL, MOAT |