Fortune Financial Advisors, LLC

In its 13F for Q4 2024 (holdings as of December 31, 2024, filed January 23, 2025), Fortune Financial Advisors, LLC reported 88 stock positions worth $110.0 million. Its top holding was iShares MSCI USA Min Vol Fac (USMV) at 9.9% of the portfolio, followed by Vaneck Morningstar Wide Moat (MOAT, 4.5%) and Vanguard Short-Term Treasury (VGSH, 3.9%). Compared with Q3 2024, it opened 4 new positions, sold out of 4, added to 50 and reduced 17. The biggest buy was Murphy USA (MUSA, shares +277%) and the biggest sale SS SPDR BB 1-3M T-Bill ETF (BIL, shares −60%).

Most Recent 13F
Q2 2026
Location
Overland Park, KS
CIK
0001961828
Portfolio Value
$110.0M (Q4 2024)
SEC Filing
0001085146-25-000439 ↗ filed Jan 23, 2025

Holdings Value

0$50.0M$100.0M$150.0M$200.0M$250.0M Q1 2024: $157.1M Q1 2024 Q2 2024: $163.3M Q2 2024 Q3 2024: $110.4M Q3 2024 Q4 2024: $110.0M $110.0M Q4 2024 Q1 2025: $116.0M Q1 2025 Q2 2025: $124.3M Q2 2025 Q3 2025: $132.9M Q3 2025 Q4 2025: $148.3M Q4 2025 Q1 2026: $196.2M Q1 2026 Q2 2026: $233.7M Q2 2026

Holdings 88 stocks · $110.0M
USMV iShares MSCI USA Min Vol Fac 9.87% 122,298 $10.9M Add +3.8%
MOAT Vaneck Morningstar Wide Moat 4.49% 53,269 $4.9M Add +13.3%
VGSH Vanguard Short-Term Treasury 3.93% 74,358 $4.3M Add +7.5%
GOOGL Alphabet Inc. Class A 3.41% 19,808 $3.7M Add +1.4%
AAPL Apple Inc. 3.21% 14,122 $3.5M Reduce -1.3%
MA Mastercard Inc. Class A 2.99% 6,249 $3.3M Add +0.4%
IEI iShares 3-7 Year Treasury Bo 2.67% 25,391 $2.9M Add +2.6%
ORLY O'reilly Automotive Inc. 2.64% 2,449 $2.9M Add +1.1%
MSFT Microsoft Corp. 2.44% 6,377 $2.7M Add +0.8%
RSP Invesco S&P 500 Equal Weight 2.40% 15,072 $2.6M Reduce -1.3%
JPM JPMorgan Chase & Co. 2.37% 10,886 $2.6M Add +1.2%
VTIP Vanguard Short-Term Tips 2.33% 52,956 $2.6M Add +20.9%
AMZN Amazon.com Inc. 2.25% 11,271 $2.5M Add +1.2%
NVO Novo-Nordisk A/S-Spons ADR 2.14% 27,386 $2.4M Add +2.1%
NOC Northrop Grumman Corp. 2.02% 4,734 $2.2M Add +2.4%
MO Altria Group Inc. 1.96% 41,348 $2.2M Add +2.9%
TIP iShares Tips Bond ETF 1.86% 19,246 $2.1M Reduce -1.8%
AMAT Applied Materials Inc. 1.78% 12,051 $2.0M Add +1.6%
V Visa Inc. Class A 1.68% 5,837 $1.8M Add +1.1%
GRMN Garmin Ltd. 1.58% 8,429 $1.7M No change
PM Philip Morris International 1.42% 13,012 $1.6M Add +3.2%
STE Steris PLC 1.41% 7,552 $1.6M Add +2.0%
APH Amphenol Corp. Class A 1.40% 22,247 $1.5M Add +2.0%
LMT Lockheed Martin Corp. 1.39% 3,146 $1.5M Add +3.3%
EFAV iShares MSCI Eafe Min Vol Fa 1.35% 21,078 $1.5M Reduce -3.0%
DIA SS SPDR Dow Jones Indus Avg filed as SPDR DOW JONES INDL AVERAGE 1.24% 3,197 $1.4M Add +0.4%
MNST Monster Beverage Corp. 1.20% 25,197 $1.3M Add +2.1%
ABT Abbott Laboratories 1.16% 11,291 $1.3M Add +4.1%
SPY SS SPDR S&P 500 ETF Trust-US 1.13% 2,124 $1.2M Reduce -0.5%
ASR Grupo Aeroportuario Sur-ADR 1.13% 4,824 $1.2M Add +2.0%
META Meta Platforms Inc. Class A 1.09% 2,055 $1.2M Reduce -0.8%
TSCO Tractor Supply Company 1.09% 22,591 $1.2M Add +2.1%
IJH iShares Core S&P Midcap ETF 1.08% 19,143 $1.2M Add +0.0%
TJX TJX Companies Inc. filed as TJX COS INC NEW 1.07% 9,702 $1.2M Add +4.5%
ADBE Adobe Inc. 0.95% 2,348 $1.0M Add +3.7%
MCD McDonald's Corp. 0.88% 3,322 $963K Add +1.6%
IEF iShares 7-10 Year Treasury B 0.86% 10,221 $945K Add +0.1%
CVX Chevron Corp. 0.85% 6,480 $939K Add +4.5%
IJR iShares Core S&P Small-Cap E 0.85% 8,077 $931K Reduce -1.2%
CP Canadian Pacific Kansas City 0.79% 12,008 $869K Add +5.2%
BIL SS SPDR BB 1-3M T-Bill ETF 0.77% 9,307 $851K Reduce -59.9%
CRL Charles River Laboratories 0.73% 4,332 $800K No change
MUSA Murphy USA Inc. 0.71% 1,567 $786K Add +276.7%
DPZ Domino's Pizza Inc. 0.70% 1,846 $775K Add +6.5%
AXP American Express Co. 0.69% 2,569 $763K Reduce -1.8%
BKNG Booking Holdings Inc. 0.67% 149 $740K No change
TTE Totalenergies SE -Spon ADR 0.66% 13,247 $722K Add +2.4%
UNP Union Pacific Corp. 0.65% 3,156 $720K Reduce -0.0%
FNV Franco-Nevada Corp. 0.63% 5,870 $690K Add +10.9%
PEP Pepsico Inc. 0.63% 4,529 $689K Add +6.4%
GOOG Alphabet Inc. Class C 0.62% 3,569 $680K Reduce -0.1%
AVGO Broadcom Inc. 0.61% 2,886 $669K Reduce -0.9%
COP Conocophillips 0.56% 6,239 $619K Add +0.1%
VBR Vngrd Mrngst SL-CP Val ETF-U 0.54% 2,994 $593K Reduce -5.4%
QUAL iShares MSCI USA Quality Fac 0.50% 3,061 $545K Add +0.0%
SMMV iShares MSCI USA Small-Cap M 0.50% 13,145 $545K Reduce -1.3%
PG The Procter & Gamble Co. 0.46% 3,018 $506K Add +0.1%
VOO Vanguard S&P 500 ETF 0.44% 903 $487K New
INTU Intuit Inc. 0.43% 756 $475K No change
CARR Carrier Global Corp. 0.42% 6,748 $461K Add +0.1%
BAH Booz Allen Hamilton Holdings 0.41% 3,507 $451K Add +7.5%
JNJ Johnson & Johnson 0.39% 2,951 $427K Add +1.5%
ETN Eaton Corp. PLC 0.39% 1,278 $424K No change
ANGL Vaneck Fallen Angel High YLD 0.37% 14,202 $407K Add +0.5%
SBAC SBA Communications Corp. 0.36% 1,934 $394K Add +7.7%
QQQ Invesco QQQ Trust Series 1 0.35% 761 $389K No change
OLED Universal Display Corp. 0.35% 2,648 $387K No change
ISRG Intuitive Surgical Inc. 0.34% 718 $375K No change
IVV iShares Core S&P 500 ETF 0.33% 616 $363K No change
OTIS Otis Worldwide Corp. 0.30% 3,574 $331K Add +0.1%
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS 0.30% 1,500 $330K No change
RTX RTX Corp. 0.29% 2,792 $323K Add +0.0%
CMI Cummins Inc. 0.28% 897 $313K No change
NVDA Nvidia Corp. 0.28% 2,312 $310K Add +1.3%
HON Honeywell International Inc. 0.26% 1,270 $287K Reduce -7.3%
MTUM iShares MSCI USA Momentum Fa 0.26% 1,386 $287K Add +0.1%
WM Waste Management Inc. 0.25% 1,349 $272K No change
SDY SS SPDR S&P Dividend ETF 0.24% 2,041 $270K No change
RSPS Invesco S&P 500 Equal Weight 0.24% 8,860 $267K Add +0.1%
QLTA iShares Aaa - A Rated Corpor 0.24% 5,546 $260K Reduce -1.9%
AMGN Amgen Inc. 0.22% 927 $241K No change
RSPH Invesco S&P 500 Equal Weight 0.22% 8,102 $237K No change
PSX Phillips 66 0.21% 2,060 $235K No change
VIG Vanguard Dividend Apprec ETF 0.20% 1,148 $225K New
IWP iShares Russell Mid-Cap Grow 0.20% 1,737 $220K New
UITB Victoryshares Core Intermedi 0.19% 4,604 $212K New
KO The Coca-Cola Co. 0.18% 3,240 $202K No change
BB Blackberry Ltd. 0.06% 16,300 $62K Reduce -0.6%

Portfolio Sells Q3 2024 → Q4 2024
BIL SS SPDR BB 1-3M T-Bill ETF Reduce -59.9% 0.77% −1.16
CLX Clorox Company Sold out 0.00% −0.50
REYN Reynolds Consumer Products I Sold out 0.00% −0.29
AMT American Tower Corp. Sold out 0.00% −0.21
ABBV Abbvie Inc. Sold out 0.00% −0.19
EFAV iShares MSCI Eafe Min Vol Fa Reduce -3.0% 1.35% −0.16
TIP iShares Tips Bond ETF Reduce -1.8% 1.86% −0.10
RSP Invesco S&P 500 Equal Weight Reduce -1.3% 2.40% −0.08
UNP Union Pacific Corp. Reduce -0.0% 0.65% −0.05
VBR Vngrd Mrngst SL-CP Val ETF-U Reduce -5.4% 0.54% −0.04
IJR iShares Core S&P Small-Cap E Reduce -1.2% 0.85% −0.02
QLTA iShares Aaa - A Rated Corpor Reduce -1.9% 0.24% −0.02
SMMV iShares MSCI USA Small-Cap M Reduce -1.3% 0.50% +0.00
HON Honeywell International Inc. Reduce -7.3% 0.26% +0.00
BB Blackberry Ltd. Reduce -0.6% 0.06% +0.02
META Meta Platforms Inc. Class A Reduce -0.8% 1.09% +0.02
SPY SS SPDR S&P 500 ETF Trust-US Reduce -0.5% 1.13% +0.02
AXP American Express Co. Reduce -1.8% 0.69% +0.05
GOOG Alphabet Inc. Class C Reduce -0.1% 0.62% +0.08
AVGO Broadcom Inc. Reduce -0.9% 0.61% +0.15
AAPL Apple Inc. Reduce -1.3% 3.21% +0.19

Portfolio Buys Q3 2024 → Q4 2024
MUSA Murphy USA Inc. Add +276.7% 0.71% +0.53
GOOGL Alphabet Inc. Class A Add +1.4% 3.41% +0.47
VOO Vanguard S&P 500 ETF New 0.44% +0.44
VTIP Vanguard Short-Term Tips Add +20.9% 2.33% +0.37
AMZN Amazon.com Inc. Add +1.2% 2.25% +0.37
MOAT Vaneck Morningstar Wide Moat Add +13.3% 4.49% +0.36
JPM JPMorgan Chase & Co. Add +1.2% 2.37% +0.32
V Visa Inc. Class A Add +1.1% 1.68% +0.24
VGSH Vanguard Short-Term Treasury Add +7.5% 3.93% +0.23
MA Mastercard Inc. Class A Add +0.4% 2.99% +0.21
VIG Vanguard Dividend Apprec ETF New 0.20% +0.20
IWP iShares Russell Mid-Cap Grow New 0.20% +0.20
UITB Victoryshares Core Intermedi New 0.19% +0.19
USMV iShares MSCI USA Min Vol Fac Add +3.8% 9.87% +0.12
APH Amphenol Corp. Class A Add +2.0% 1.40% +0.12
ORLY O'reilly Automotive Inc. Add +1.1% 2.64% +0.11
MO Altria Group Inc. Add +2.9% 1.96% +0.11
TJX TJX Companies Inc. Add +4.5% 1.07% +0.08
ABT Abbott Laboratories Add +4.1% 1.16% +0.04
MNST Monster Beverage Corp. Add +2.1% 1.20% +0.04
PM Philip Morris International Add +3.2% 1.42% +0.04
FNV Franco-Nevada Corp. Add +10.9% 0.63% +0.03
NVDA Nvidia Corp. Add +1.3% 0.28% +0.03
DPZ Domino's Pizza Inc. Add +6.5% 0.70% +0.03
CVX Chevron Corp. Add +4.5% 0.85% +0.03
DIA SS SPDR Dow Jones Indus Avg Add +0.4% 1.24% +0.02
MTUM iShares MSCI USA Momentum Fa Add +0.1% 0.26% +0.01
IJH iShares Core S&P Midcap ETF Add +0.0% 1.08% +0.00
QUAL iShares MSCI USA Quality Fac Add +0.0% 0.50% −0.00
ANGL Vaneck Fallen Angel High YLD Add +0.5% 0.37% −0.01
RTX RTX Corp. Add +0.0% 0.29% −0.01
PG The Procter & Gamble Co. Add +0.1% 0.46% −0.01
IEI iShares 3-7 Year Treasury Bo Add +2.6% 2.67% −0.01
RSPS Invesco S&P 500 Equal Weight Add +0.1% 0.24% −0.02
MSFT Microsoft Corp. Add +0.8% 2.44% −0.02
MCD McDonald's Corp. Add +1.6% 0.88% −0.03
PEP Pepsico Inc. Add +6.4% 0.63% −0.03
COP Conocophillips Add +0.1% 0.56% −0.03
SBAC SBA Communications Corp. Add +7.7% 0.36% −0.03
OTIS Otis Worldwide Corp. Add +0.1% 0.30% −0.04
JNJ Johnson & Johnson Add +1.5% 0.39% −0.04
IEF iShares 7-10 Year Treasury B Add +0.1% 0.86% −0.05
BAH Booz Allen Hamilton Holdings Add +7.5% 0.41% −0.07
CARR Carrier Global Corp. Add +0.1% 0.42% −0.07
TSCO Tractor Supply Company Add +2.1% 1.09% −0.08
ASR Grupo Aeroportuario Sur-ADR Add +2.0% 1.13% −0.08
CP Canadian Pacific Kansas City Add +5.2% 0.79% −0.09
TTE Totalenergies SE -Spon ADR Add +2.4% 0.66% −0.10
ADBE Adobe Inc. Add +3.7% 0.95% −0.11
NOC Northrop Grumman Corp. Add +2.4% 2.02% −0.19

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 163$233.7MGRMN, USMV, AMAT, GOOGL, NVDA
Q1 2026 148$196.2MGRMN, USMV, NVDA, GOOGL, VGSH
Q4 2025 99$148.3MGRMN, USMV, GOOGL, MOAT, VGSH
Q3 2025 94$132.9MUSMV, MOAT, GOOGL, VGSH, ORLY
Q2 2025 95$124.3MUSMV, MOAT, VGSH, GOOGL, MA
Q1 2025 95$116.0MUSMV, MOAT, VGSH, ORLY, MA
Q4 2024 88$110.0MUSMV, MOAT, VGSH, GOOGL, AAPL
Q3 2024 88$110.4MUSMV, MOAT, VGSH, AAPL, GOOGL
Q2 2024Amended 122$163.3MUSMV, MSFT, PG, AAPL, GOOGL
Q1 2024 129$157.1MUSMV, MSFT, PG, AAPL, MOAT