Fortune Financial Advisors, LLC
In its 13F for Q3 2024 (holdings as of September 30, 2024, filed October 24, 2024), Fortune Financial Advisors, LLC reported 88 stock positions worth $110.4 million. Its top holding was iShares MSCI USA Min Vol Fac (USMV) at 9.7% of the portfolio, followed by Vaneck Morningstar Wide Moat (MOAT, 4.1%) and Vanguard Short-Term Treasury (VGSH, 3.7%). Compared with Q2 2024, it opened 3 new positions, sold out of 37, added to 26 and reduced 49. The biggest buy was Vaneck Morningstar Wide Moat (MOAT, shares +3%) and the biggest sale Procter & Gamble (PG, shares −93%).
- Most Recent 13F
- Q2 2026
- Location
- Overland Park, KS
- CIK
- 0001961828
- Portfolio Value
- $110.4M (Q3 2024)
- SEC Filing
- 0001085146-24-005118 ↗ filed Oct 24, 2024
Holdings Value
Holdings 88 stocks · $110.4M
| USMV iShares MSCI USA Min Vol Fac | 9.75% | 117,871 | $10.8M | Reduce -0.0% |
| MOAT Vaneck Morningstar Wide Moat | 4.13% | 46,998 | $4.6M | Add +2.8% |
| VGSH Vanguard Short-Term Treasury | 3.70% | 69,145 | $4.1M | Add +2.9% |
| AAPL Apple Inc. | 3.02% | 14,301 | $3.3M | Reduce -40.5% |
| GOOGL Alphabet Inc. Class A | 2.94% | 19,538 | $3.2M | Reduce -15.5% |
| NVO Novo-Nordisk A/S-Spons ADR | 2.89% | 26,818 | $3.2M | Add +0.1% |
| MA Mastercard Inc. Class A | 2.78% | 6,224 | $3.1M | Reduce -18.8% |
| IEI iShares 3-7 Year Treasury Bo | 2.68% | 24,738 | $3.0M | Add +1.4% |
| ORLY O'reilly Automotive Inc. | 2.53% | 2,423 | $2.8M | Reduce -0.2% |
| RSP Invesco S&P 500 Equal Weight | 2.48% | 15,275 | $2.7M | Reduce -0.4% |
| MSFT Microsoft Corp. | 2.46% | 6,323 | $2.7M | Reduce -66.4% |
| NOC Northrop Grumman Corp. | 2.21% | 4,625 | $2.4M | Reduce -0.2% |
| AMAT Applied Materials Inc. | 2.17% | 11,867 | $2.4M | Add +0.2% |
| JPM JPMorgan Chase & Co. | 2.05% | 10,753 | $2.3M | Reduce -32.8% |
| TIP iShares Tips Bond ETF | 1.96% | 19,600 | $2.2M | Reduce -0.1% |
| VTIP Vanguard Short-Term Tips | 1.96% | 43,783 | $2.2M | Add +6.5% |
| BIL SS SPDR BB 1-3M T-Bill ETF | 1.93% | 23,188 | $2.1M | Reduce -0.9% |
| AMZN Amazon.com Inc. | 1.88% | 11,134 | $2.1M | Reduce -28.3% |
| MO Altria Group Inc. | 1.86% | 40,167 | $2.1M | Reduce -0.8% |
| STE Steris PLC | 1.63% | 7,406 | $1.8M | Add +0.1% |
| LMT Lockheed Martin Corp. | 1.61% | 3,045 | $1.8M | Reduce -0.1% |
| EFAV iShares MSCI Eafe Min Vol Fa | 1.51% | 21,738 | $1.7M | Reduce -1.6% |
| V Visa Inc. Class A | 1.44% | 5,776 | $1.6M | Reduce -24.6% |
| PM Philip Morris International | 1.39% | 12,610 | $1.5M | Add +0.4% |
| GRMN Garmin Ltd. | 1.34% | 8,429 | $1.5M | Reduce -0.3% |
| APH Amphenol Corp. Class A | 1.29% | 21,814 | $1.4M | Add +0.3% |
| DIA SS SPDR Dow Jones Indus Avg filed as SPDR DOW JONES INDL AVERAGE | 1.22% | 3,185 | $1.3M | Reduce -0.3% |
| ASR Grupo Aeroportuario Sur-ADR | 1.21% | 4,727 | $1.3M | Add +0.3% |
| MNST Monster Beverage Corp. | 1.17% | 24,684 | $1.3M | Add +0.6% |
| TSCO Tractor Supply Company | 1.17% | 4,423 | $1.3M | Add +0.7% |
| ABT Abbott Laboratories | 1.12% | 10,848 | $1.2M | Add +0.4% |
| SPY SS SPDR S&P 500 ETF Trust-US | 1.11% | 2,135 | $1.2M | Reduce -1.6% |
| IJH iShares Core S&P Midcap ETF | 1.08% | 19,138 | $1.2M | Reduce -8.0% |
| META Meta Platforms Inc. Class A | 1.07% | 2,072 | $1.2M | Reduce -45.9% |
| ADBE Adobe Inc. | 1.06% | 2,264 | $1.2M | Reduce -32.2% |
| TJX TJX Companies Inc. filed as TJX COS INC NEW | 0.99% | 9,287 | $1.1M | Add +0.5% |
| IEF iShares 7-10 Year Treasury B | 0.91% | 10,211 | $1.0M | Add +0.1% |
| MCD McDonald's Corp. | 0.90% | 3,269 | $995K | Reduce -1.4% |
| CP Canadian Pacific Kansas City | 0.88% | 11,415 | $976K | Reduce -1.3% |
| IJR iShares Core S&P Small-Cap E | 0.87% | 8,174 | $956K | Reduce -5.8% |
| CVX Chevron Corp. | 0.83% | 6,200 | $913K | Reduce -49.8% |
| CRL Charles River Laboratories | 0.77% | 4,332 | $853K | No change |
| TTE Totalenergies SE -Spon ADR | 0.76% | 12,935 | $836K | Reduce -0.5% |
| UNP Union Pacific Corp. | 0.70% | 3,157 | $778K | Reduce -38.6% |
| DPZ Domino's Pizza Inc. | 0.68% | 1,733 | $746K | Add +1.1% |
| PEP Pepsico Inc. | 0.66% | 4,256 | $724K | Reduce -7.7% |
| AXP American Express Co. | 0.64% | 2,615 | $709K | Reduce -5.1% |
| FNV Franco-Nevada Corp. | 0.60% | 5,293 | $658K | Add +4.5% |
| COP Conocophillips | 0.59% | 6,235 | $656K | Add +0.1% |
| VBR Vngrd Mrngst SL-CP Val ETF-U | 0.58% | 3,164 | $635K | Reduce -0.3% |
| BKNG Booking Holdings Inc. | 0.57% | 149 | $628K | No change |
| GOOG Alphabet Inc. Class C | 0.54% | 3,571 | $597K | Add +0.1% |
| OLED Universal Display Corp. | 0.50% | 2,648 | $556K | Add +0.5% |
| CLX Clorox Company | 0.50% | 3,391 | $552K | Add +1.0% |
| QUAL iShares MSCI USA Quality Fac | 0.50% | 3,060 | $549K | Reduce -0.6% |
| SMMV iShares MSCI USA Small-Cap M | 0.49% | 13,319 | $543K | Reduce -1.9% |
| CARR Carrier Global Corp. | 0.49% | 6,741 | $543K | Add +0.1% |
| BAH Booz Allen Hamilton Holdings | 0.48% | 3,263 | $531K | Reduce -27.5% |
| PG The Procter & Gamble Co. | 0.47% | 3,014 | $522K | Reduce -92.8% |
| AVGO Broadcom Inc. | 0.45% | 2,911 | $502K | Reduce -1.0% |
| JNJ Johnson & Johnson | 0.43% | 2,907 | $471K | Reduce -18.4% |
| INTU Intuit Inc. | 0.43% | 756 | $469K | No change |
| SBAC SBA Communications Corp. | 0.39% | 1,795 | $432K | Reduce -5.7% |
| ETN Eaton Corp. PLC | 0.38% | 1,278 | $424K | Reduce -1.5% |
| ANGL Vaneck Fallen Angel High YLD | 0.38% | 14,129 | $416K | Add +0.4% |
| QQQ Invesco QQQ Trust Series 1 | 0.34% | 761 | $371K | Reduce -1.3% |
| OTIS Otis Worldwide Corp. | 0.34% | 3,569 | $371K | Add +0.1% |
| IVV iShares Core S&P 500 ETF | 0.32% | 616 | $355K | No change |
| ISRG Intuitive Surgical Inc. | 0.32% | 718 | $353K | Add +1.1% |
| RTX RTX Corp. | 0.31% | 2,791 | $338K | No change |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.30% | 1,500 | $332K | Reduce -3.5% |
| REYN Reynolds Consumer Products I | 0.29% | 10,338 | $322K | Reduce -0.6% |
| AMGN Amgen Inc. | 0.27% | 927 | $299K | No change |
| CMI Cummins Inc. | 0.26% | 897 | $290K | No change |
| SDY SS SPDR S&P Dividend ETF | 0.26% | 2,041 | $290K | Reduce -50.0% |
| RSPS Invesco S&P 500 Equal Weight | 0.26% | 8,848 | $286K | Reduce -11.3% |
| HON Honeywell International Inc. | 0.26% | 1,370 | $283K | Reduce -35.0% |
| MTUM iShares MSCI USA Momentum Fa | 0.25% | 1,385 | $281K | Reduce -9.7% |
| WM Waste Management Inc. | 0.25% | 1,349 | $280K | No change |
| QLTA iShares Aaa - A Rated Corpor | 0.25% | 5,655 | $278K | Add +0.1% |
| NVDA Nvidia Corp. | 0.25% | 2,282 | $277K | Reduce -33.8% |
| PSX Phillips 66 | 0.25% | 2,060 | $271K | No change |
| RSPH Invesco S&P 500 Equal Weight | 0.24% | 8,102 | $261K | Reduce -2.9% |
| AMT American Tower Corp. | 0.21% | 1,006 | $234K | New |
| KO The Coca-Cola Co. | 0.21% | 3,240 | $233K | No change |
| MUSA Murphy USA Inc. | 0.19% | 416 | $205K | New |
| ABBV Abbvie Inc. | 0.19% | 1,039 | $205K | New |
| BB Blackberry Ltd. | 0.04% | 16,400 | $43K | Reduce -25.1% |
Portfolio Sells Q2 2024 → Q3 2024
| PG The Procter & Gamble Co. | Reduce -92.8% | 0.47% | −3.76 |
| MSFT Microsoft Corp. | Reduce -66.4% | 2.46% | −2.69 |
| APO Apollo Global Management Inc. | Sold out | 0.00% | −2.04 |
| FTNT Fortinet Inc. | Sold out | 0.00% | −1.98 |
| BX Blackstone Inc. | Sold out | 0.00% | −1.73 |
| LNG Cheniere Energy Inc. | Sold out | 0.00% | −1.50 |
| JPST JPMorgan Ultra-Short Income | Sold out | 0.00% | −0.93 |
| XLV SS Health Care Select Sector | Sold out | 0.00% | −0.87 |
| PANW Palo Alto Networks Inc. | Sold out | 0.00% | −0.84 |
| CRH CRH PLC | Sold out | 0.00% | −0.83 |
| J Jacobs Solutions Inc. | Sold out | 0.00% | −0.81 |
| AVIV Avantis Intl LRG Cap Val ETF | Sold out | 0.00% | −0.78 |
| XLK SS Technology Select Sector | Sold out | 0.00% | −0.74 |
| SCHG Schwab US Large-Cap Growth | Sold out | 0.00% | −0.67 |
| SDCI Uscf Summerhaven Dynamic ETF | Sold out | 0.00% | −0.67 |
| DSTL Distillate US Fundamental St | Sold out | 0.00% | −0.66 |
| AVUV Avantis US Small Cap Value | Sold out | 0.00% | −0.64 |
| SCHD Schwab US DVD Equity ETF | Sold out | 0.00% | −0.58 |
| PULS Pgim Ultra Short Bond ETF | Sold out | 0.00% | −0.56 |
| CVS CVS Health Corp. | Sold out | 0.00% | −0.47 |
| SLX Vaneck Steel ETF | Sold out | 0.00% | −0.47 |
| MAR Marriott International Class A | Sold out | 0.00% | −0.47 |
| QQXT First Trust Nasdaq-100 Ex-Te | Sold out | 0.00% | −0.47 |
| ANET Arista Networks Inc. | Sold out | 0.00% | −0.42 |
| BA The Boeing Co. | Sold out | 0.00% | −0.39 |
| CVX Chevron Corp. | Reduce -49.8% | 0.83% | −0.36 |
| DON Wisdomtree US Midcap Dividen | Sold out | 0.00% | −0.35 |
| TROW T Rowe Price Group Inc. | Sold out | 0.00% | −0.28 |
| COST Costco Wholesale Corp. | Sold out | 0.00% | −0.26 |
| SKYY First Trust Cloud Computing | Sold out | 0.00% | −0.26 |
| DE Deere & Co. | Sold out | 0.00% | −0.23 |
| HD Home Depot Inc. | Sold out | 0.00% | −0.22 |
| CRM Salesforce Inc. | Sold out | 0.00% | −0.21 |
| CI The Cigna Group | Sold out | 0.00% | −0.20 |
| NFLX Netflix Inc. | Sold out | 0.00% | −0.19 |
| CL Colgate-Palmolive Co. | Sold out | 0.00% | −0.18 |
| SHOP Shopify Inc. Class A | Sold out | 0.00% | −0.17 |
| C Citigroup Inc. | Sold out | 0.00% | −0.16 |
| AWK American Water Works Co. Inc. | Sold out | 0.00% | −0.16 |
| MMM 3M Co. | Sold out | 0.00% | −0.12 |
| META Meta Platforms Inc. Class A | Reduce -45.9% | 1.07% | −0.11 |
| AAPL Apple Inc. | Reduce -40.5% | 3.02% | −0.08 |
| ADBE Adobe Inc. | Reduce -32.2% | 1.06% | −0.07 |
| SDY SS SPDR S&P Dividend ETF | Reduce -50.0% | 0.26% | −0.06 |
| HON Honeywell International Inc. | Reduce -35.0% | 0.26% | −0.02 |
| NVDA Nvidia Corp. | Reduce -33.8% | 0.25% | −0.01 |
| UNP Union Pacific Corp. | Reduce -38.6% | 0.70% | −0.01 |
| BB Blackberry Ltd. | Reduce -25.1% | 0.04% | +0.01 |
| AMZN Amazon.com Inc. | Reduce -28.3% | 1.88% | +0.04 |
| BAH Booz Allen Hamilton Holdings | Reduce -27.5% | 0.48% | +0.06 |
Portfolio Buys Q2 2024 → Q3 2024
| MOAT Vaneck Morningstar Wide Moat | Add +2.8% | 4.13% | +1.70 |
| VGSH Vanguard Short-Term Treasury | Add +2.9% | 3.70% | +1.31 |
| IEI iShares 3-7 Year Treasury Bo | Add +1.4% | 2.68% | +0.96 |
| VTIP Vanguard Short-Term Tips | Add +6.5% | 1.96% | +0.73 |
| STE Steris PLC | Add +0.1% | 1.63% | +0.63 |
| PM Philip Morris International | Add +0.4% | 1.39% | +0.61 |
| NVO Novo-Nordisk A/S-Spons ADR | Add +0.1% | 2.89% | +0.55 |
| AMAT Applied Materials Inc. | Add +0.2% | 2.17% | +0.46 |
| TSCO Tractor Supply Company | Add +0.7% | 1.17% | +0.44 |
| ABT Abbott Laboratories | Add +0.4% | 1.12% | +0.43 |
| MNST Monster Beverage Corp. | Add +0.6% | 1.17% | +0.42 |
| APH Amphenol Corp. Class A | Add +0.3% | 1.29% | +0.39 |
| TJX TJX Companies Inc. | Add +0.5% | 0.99% | +0.37 |
| ASR Grupo Aeroportuario Sur-ADR | Add +0.3% | 1.21% | +0.35 |
| IEF iShares 7-10 Year Treasury B | Add +0.1% | 0.91% | +0.32 |
| CARR Carrier Global Corp. | Add +0.1% | 0.49% | +0.23 |
| FNV Franco-Nevada Corp. | Add +4.5% | 0.60% | +0.23 |
| CLX Clorox Company | Add +1.0% | 0.50% | +0.22 |
| AMT American Tower Corp. | New | 0.21% | +0.21 |
| MUSA Murphy USA Inc. | New | 0.19% | +0.19 |
| ABBV Abbvie Inc. | New | 0.19% | +0.19 |
| OLED Universal Display Corp. | Add +0.5% | 0.50% | +0.16 |
| COP Conocophillips | Add +0.1% | 0.59% | +0.16 |
| GOOG Alphabet Inc. Class C | Add +0.1% | 0.54% | +0.14 |
| DPZ Domino's Pizza Inc. | Add +1.1% | 0.68% | +0.13 |
| ANGL Vaneck Fallen Angel High YLD | Add +0.4% | 0.38% | +0.13 |
| ISRG Intuitive Surgical Inc. | Add +1.1% | 0.32% | +0.13 |
| OTIS Otis Worldwide Corp. | Add +0.1% | 0.34% | +0.13 |
| QLTA iShares Aaa - A Rated Corpor | Add +0.1% | 0.25% | +0.09 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 163 | $233.7M | GRMN, USMV, AMAT, GOOGL, NVDA |
| Q1 2026 | 148 | $196.2M | GRMN, USMV, NVDA, GOOGL, VGSH |
| Q4 2025 | 99 | $148.3M | GRMN, USMV, GOOGL, MOAT, VGSH |
| Q3 2025 | 94 | $132.9M | USMV, MOAT, GOOGL, VGSH, ORLY |
| Q2 2025 | 95 | $124.3M | USMV, MOAT, VGSH, GOOGL, MA |
| Q1 2025 | 95 | $116.0M | USMV, MOAT, VGSH, ORLY, MA |
| Q4 2024 | 88 | $110.0M | USMV, MOAT, VGSH, GOOGL, AAPL |
| Q3 2024 | 88 | $110.4M | USMV, MOAT, VGSH, AAPL, GOOGL |
| Q2 2024Amended | 122 | $163.3M | USMV, MSFT, PG, AAPL, GOOGL |
| Q1 2024 | 129 | $157.1M | USMV, MSFT, PG, AAPL, MOAT |