Fortune Financial Advisors, LLC

In its 13F for Q4 2025 (holdings as of December 31, 2025, filed January 23, 2026), Fortune Financial Advisors, LLC reported 99 stock positions worth $148.3 million. Its top holding was Garmin (GRMN) at 9.0% of the portfolio, followed by iShares MSCI USA Min Vol Fac (USMV, 8.0%) and Alphabet Class A (GOOGL, 4.4%). Compared with Q3 2025, it opened 7 new positions, sold out of 2, added to 52 and reduced 29. The biggest buy was Garmin (GRMN, shares +687%) and the biggest sale iShares MSCI USA Min Vol Fac (USMV, shares −2%).

Most Recent 13F
Q2 2026
Location
Overland Park, KS
CIK
0001961828
Portfolio Value
$148.3M (Q4 2025)
SEC Filing
0001961828-26-000002 ↗ filed Jan 23, 2026

Holdings Value

0$50.0M$100.0M$150.0M$200.0M$250.0M Q1 2024: $157.1M Q1 2024 Q2 2024: $163.3M Q2 2024 Q3 2024: $110.4M Q3 2024 Q4 2024: $110.0M Q4 2024 Q1 2025: $116.0M Q1 2025 Q2 2025: $124.3M Q2 2025 Q3 2025: $132.9M Q3 2025 Q4 2025: $148.3M $148.3M Q4 2025 Q1 2026: $196.2M Q1 2026 Q2 2026: $233.7M Q2 2026

Holdings 99 stocks · $148.3M
GRMN Garmin Ltd. 8.99% 65,704 $13.3M Add +687.3%
USMV iShares MSCI USA Min Vol Fac 7.96% 125,399 $11.8M Reduce -1.6%
GOOGL Alphabet Inc. Class A 4.41% 20,903 $6.5M Reduce -0.1%
MOAT Vaneck Morningstar Wide Moat 3.88% 55,604 $5.8M Reduce -1.4%
VGSH Vanguard Short-Term Treasury 3.47% 87,656 $5.1M Add +6.2%
AAPL Apple Inc. 2.63% 14,333 $3.9M Reduce -2.8%
MA Mastercard Inc. Class A 2.53% 6,575 $3.8M Add +0.4%
JPM JPMorgan Chase & Co. 2.41% 11,085 $3.6M Add +0.1%
MSFT Microsoft Corp. 2.37% 7,270 $3.5M Add +1.9%
ORLY O'reilly Automotive Inc. 2.37% 38,512 $3.5M Add +0.9%
APH Amphenol Corp. Class A 2.34% 25,702 $3.5M Add +1.2%
AMAT Applied Materials Inc. 2.25% 12,997 $3.3M Add +0.7%
VTIP Vanguard Short-Term Tips 2.23% 66,790 $3.3M Add +6.3%
IEI iShares 3-7 Year Treasury Bo 2.13% 26,432 $3.2M Add +0.4%
AMZN Amazon.com Inc. 1.98% 12,702 $2.9M Add +1.8%
NOC Northrop Grumman Corp. 1.92% 4,998 $2.9M Add +1.6%
MO Altria Group Inc. 1.71% 43,876 $2.5M Add +1.4%
PM Philip Morris International 1.63% 15,035 $2.4M Add +2.8%
RSP Invesco S&P 500 Equal Weight 1.61% 12,447 $2.4M Reduce -9.9%
V Visa Inc. Class A 1.52% 6,442 $2.3M Add +2.6%
MNST Monster Beverage Corp. 1.42% 27,518 $2.1M Add +2.2%
STE Steris PLC 1.40% 8,200 $2.1M Add +2.1%
EFAV iShares MSCI Eafe Min Vol Fa 1.36% 23,384 $2.0M Add +1.5%
TIP iShares Tips Bond ETF 1.35% 18,235 $2.0M Reduce -1.3%
TJX TJX Companies Inc. filed as TJX COS INC NEW 1.17% 11,333 $1.7M Add +3.6%
ASR Grupo Aeroportuario Sur-ADR 1.12% 5,131 $1.7M Add +2.4%
LMT Lockheed Martin Corp. 1.12% 3,420 $1.7M Add +2.9%
ABT Abbott Laboratories 1.05% 12,406 $1.6M Add +2.5%
META Meta Platforms Inc. Class A 1.01% 2,264 $1.5M Add +2.3%
SPY SS SPDR S&P 500 ETF Trust-US 0.97% 2,099 $1.4M Reduce -1.0%
VOO Vanguard S&P 500 ETF 0.94% 2,214 $1.4M Add +5.5%
NVO Novo-Nordisk A/S-Spons ADR 0.93% 27,127 $1.4M Reduce -8.2%
FNV Franco-Nevada Corp. 0.93% 6,648 $1.4M Add +2.4%
TSCO Tractor Supply Company 0.91% 27,078 $1.4M Add +6.4%
DIA SS SPDR Dow Jones Indus Avg filed as SPDR DOW JONES INDL AVERAGE 0.86% 2,660 $1.3M Reduce -3.5%
CVX Chevron Corp. 0.75% 7,317 $1.1M Add +2.6%
MTUM iShares MSCI USA Momentum Fa 0.74% 4,389 $1.1M Add +53.4%
AVGO Broadcom Inc. 0.73% 3,141 $1.1M Reduce -0.6%
BIL SS SPDR BB 1-3M T-Bill ETF 0.73% 11,846 $1.1M Add +7.2%
GOOG Alphabet Inc. Class C 0.70% 3,316 $1.0M Reduce -4.8%
AXP American Express Co. 0.70% 2,789 $1.0M Reduce -0.1%
MCD McDonald's Corp. 0.69% 3,330 $1.0M Reduce -0.5%
CP Canadian Pacific Kansas City 0.68% 13,623 $1.0M Add +1.2%
IEF iShares 7-10 Year Treasury B 0.66% 10,179 $979K Add +0.1%
IJH iShares Core S&P Midcap ETF 0.66% 14,722 $972K Reduce -14.3%
DPZ Domino's Pizza Inc. 0.62% 2,195 $915K Add +3.4%
MUSA Murphy USA Inc. 0.58% 2,117 $854K Add +7.1%
ADBE Adobe Inc. 0.57% 2,415 $845K Reduce -6.5%
TPL Texas Pacific Land Corp. 0.56% 2,893 $831K Add +7.2%
BKNG Booking Holdings Inc. 0.53% 148 $793K Reduce -0.7%
UNP Union Pacific Corp. 0.53% 3,382 $782K Add +5.4%
AVUV Avantis US Small Cap Value 0.51% 7,425 $757K Add +8.0%
CHE Chemed Corp. 0.50% 1,729 $740K Add +3.4%
VTES Vanguard SH Term Tax-Ex Bond 0.48% 7,067 $718K Add +60.3%
VIG Vanguard Dividend Apprec ETF 0.48% 3,218 $707K Add +0.4%
PEP Pepsico Inc. 0.44% 4,590 $659K No change
IJR iShares Core S&P Small-Cap E 0.42% 5,217 $627K Reduce -11.0%
QQQ Invesco QQQ Trust Series 1 0.42% 1,004 $617K Add +2.9%
COP Conocophillips 0.39% 6,155 $576K Reduce -1.6%
INTU Intuit Inc. 0.38% 847 $561K Add +1.7%
NVDA Nvidia Corp. 0.36% 2,850 $531K Reduce -13.2%
ISRG Intuitive Surgical Inc. 0.36% 938 $531K Reduce -1.9%
RTX RTX Corp. 0.35% 2,802 $514K Add +0.3%
PG The Procter & Gamble Co. 0.32% 3,300 $473K Add +0.1%
IVV iShares Core S&P 500 ETF 0.31% 682 $467K Add +0.1%
QUAL iShares MSCI USA Quality Fac 0.31% 2,341 $465K Reduce -0.3%
CMI Cummins Inc. 0.31% 897 $458K No change
SBAC SBA Communications Corp. 0.30% 2,310 $447K Add +3.3%
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS 0.30% 1,500 $444K No change
ANGL Vaneck Fallen Angel High YLD 0.29% 14,772 $434K Add +2.9%
SMMV iShares MSCI USA Small-Cap M 0.29% 9,998 $433K Reduce -5.6%
VBIL Vanguard 0-3M T-Bill ETF 0.27% 5,339 $403K New
GE General Electric filed as GE AEROSPACE 0.27% 1,283 $395K Add +2.4%
CARR Carrier Global Corp. 0.26% 7,302 $386K Reduce -1.8%
ETN Eaton Corp. PLC 0.26% 1,194 $380K Reduce -1.2%
FLOT iShares Floating Rate Bond E 0.26% 7,443 $379K No change
OTIS Otis Worldwide Corp. 0.23% 3,828 $334K Add +0.0%
IWP iShares Russell Mid-Cap Grow 0.22% 2,396 $328K Add +0.0%
WM Waste Management Inc. 0.21% 1,438 $316K Reduce -2.4%
SDY SS SPDR S&P Dividend ETF 0.21% 2,216 $308K No change
AMGN Amgen Inc. 0.20% 927 $303K No change
ASML ASML Holding NV-NY Reg SHS 0.20% 273 $292K Add +4.2%
MTD Mettler-Toledo International 0.20% 208 $290K No change
BAH Booz Allen Hamilton Holdings 0.19% 3,423 $289K Reduce -10.4%
LLY Eli Lilly & Co. 0.19% 266 $286K New
GLD SPDR Gold Shares 0.18% 665 $264K New
PSX Phillips 66 0.18% 2,020 $261K Reduce -1.9%
HON Honeywell International Inc. 0.17% 1,279 $250K Add +0.2%
AWK American Water Works Co. Inc. 0.16% 1,864 $243K Add +15.7%
KO The Coca-Cola Co. 0.16% 3,436 $240K No change
NEU Newmarket Corp. 0.15% 334 $229K No change
TDG Transdigm Group Inc. 0.15% 172 $229K Reduce -1.1%
UITB Victoryshares Core Intermedi 0.15% 4,604 $218K No change
IMTM iShares MSCI Intl Momentum F 0.14% 4,458 $214K New
IEFA iShares Core MSCI Eafe ETF 0.14% 2,334 $209K No change
IJS iShares S&P Small-Cap 600 Va 0.14% 1,800 $205K New
RSPH Invesco S&P 500 Equal Weight 0.14% 6,402 $204K New
FNDF Schwab Fndmn Intl LRG Co. ETF 0.14% 4,455 $201K New
BB Blackberry Ltd. 0.04% 16,000 $61K Reduce -3.6%

Portfolio Sells Q3 2025 → Q4 2025
USMV iShares MSCI USA Min Vol Fac Reduce -1.6% 7.96% −1.17
RSP Invesco S&P 500 Equal Weight Reduce -9.9% 1.61% −0.36
MOAT Vaneck Morningstar Wide Moat Reduce -1.4% 3.88% −0.32
NVO Novo-Nordisk A/S-Spons ADR Reduce -8.2% 0.93% −0.30
OLED Universal Display Corp. Sold out 0.00% −0.22
AAPL Apple Inc. Reduce -2.8% 2.63% −0.20
TIP iShares Tips Bond ETF Reduce -1.3% 1.35% −0.20
IJH iShares Core S&P Midcap ETF Reduce -14.3% 0.66% −0.19
BRK.B Berkshire Hathaway Inc. Class B Sold out 0.00% −0.15
ADBE Adobe Inc. Reduce -6.5% 0.57% −0.12
NVDA Nvidia Corp. Reduce -13.2% 0.36% −0.10
IJR iShares Core S&P Small-Cap E Reduce -11.0% 0.42% −0.10
DIA SS SPDR Dow Jones Indus Avg Reduce -3.5% 0.86% −0.10
SPY SS SPDR S&P 500 ETF Trust-US Reduce -1.0% 0.97% −0.10
BAH Booz Allen Hamilton Holdings Reduce -10.4% 0.19% −0.09
ETN Eaton Corp. PLC Reduce -1.2% 0.26% −0.08
MCD McDonald's Corp. Reduce -0.5% 0.69% −0.08
CARR Carrier Global Corp. Reduce -1.8% 0.26% −0.07
BKNG Booking Holdings Inc. Reduce -0.7% 0.53% −0.07
COP Conocophillips Reduce -1.6% 0.39% −0.06
AVGO Broadcom Inc. Reduce -0.6% 0.73% −0.05
SMMV iShares MSCI USA Small-Cap M Reduce -5.6% 0.29% −0.05
PSX Phillips 66 Reduce -1.9% 0.18% −0.04
WM Waste Management Inc. Reduce -2.4% 0.21% −0.03
QUAL iShares MSCI USA Quality Fac Reduce -0.3% 0.31% −0.03
BB Blackberry Ltd. Reduce -3.6% 0.04% −0.02
TDG Transdigm Group Inc. Reduce -1.1% 0.15% −0.02
AXP American Express Co. Reduce -0.1% 0.70% −0.00
ISRG Intuitive Surgical Inc. Reduce -1.9% 0.36% +0.04
GOOG Alphabet Inc. Class C Reduce -4.8% 0.70% +0.06
GOOGL Alphabet Inc. Class A Reduce -0.1% 4.41% +0.58

Portfolio Buys Q3 2025 → Q4 2025
GRMN Garmin Ltd. Add +687.3% 8.99% +7.44
VBIL Vanguard 0-3M T-Bill ETF New 0.27% +0.27
AMAT Applied Materials Inc. Add +0.7% 2.25% +0.26
LLY Eli Lilly & Co. New 0.19% +0.19
MTUM iShares MSCI USA Momentum Fa Add +53.4% 0.74% +0.19
GLD SPDR Gold Shares New 0.18% +0.18
VTES Vanguard SH Term Tax-Ex Bond Add +60.3% 0.48% +0.15
IMTM iShares MSCI Intl Momentum F New 0.14% +0.14
IJS iShares S&P Small-Cap 600 Va New 0.14% +0.14
RSPH Invesco S&P 500 Equal Weight New 0.14% +0.14
FNDF Schwab Fndmn Intl LRG Co. ETF New 0.14% +0.14
MNST Monster Beverage Corp. Add +2.2% 1.42% +0.06
ASML ASML Holding NV-NY Reg SHS Add +4.2% 0.20% +0.01
MUSA Murphy USA Inc. Add +7.1% 0.58% −0.00
AVUV Avantis US Small Cap Value Add +8.0% 0.51% −0.00
AWK American Water Works Co. Inc. Add +15.7% 0.16% −0.00
RTX RTX Corp. Add +0.3% 0.35% −0.01
TJX TJX Companies Inc. Add +3.6% 1.17% −0.02
GE General Electric Add +2.4% 0.27% −0.02
APH Amphenol Corp. Class A Add +1.2% 2.34% −0.02
SBAC SBA Communications Corp. Add +3.3% 0.30% −0.02
QQQ Invesco QQQ Trust Series 1 Add +2.9% 0.42% −0.03
IVV iShares Core S&P 500 ETF Add +0.1% 0.31% −0.03
ANGL Vaneck Fallen Angel High YLD Add +2.9% 0.29% −0.03
VOO Vanguard S&P 500 ETF Add +5.5% 0.94% −0.03
BIL SS SPDR BB 1-3M T-Bill ETF Add +7.2% 0.73% −0.03
HON Honeywell International Inc. Add +0.2% 0.17% −0.03
IWP iShares Russell Mid-Cap Grow Add +0.0% 0.22% −0.04
OTIS Otis Worldwide Corp. Add +0.0% 0.23% −0.04
UNP Union Pacific Corp. Add +5.4% 0.53% −0.04
VIG Vanguard Dividend Apprec ETF Add +0.4% 0.48% −0.04
INTU Intuit Inc. Add +1.7% 0.38% −0.05
PG The Procter & Gamble Co. Add +0.1% 0.32% −0.06
CHE Chemed Corp. Add +3.4% 0.50% −0.06
TPL Texas Pacific Land Corp. Add +7.2% 0.56% −0.07
DPZ Domino's Pizza Inc. Add +3.4% 0.62% −0.07
IEF iShares 7-10 Year Treasury B Add +0.1% 0.66% −0.08
CP Canadian Pacific Kansas City Add +1.2% 0.68% −0.08
CVX Chevron Corp. Add +2.6% 0.75% −0.08
AMZN Amazon.com Inc. Add +1.8% 1.98% −0.09
V Visa Inc. Class A Add +2.6% 1.52% −0.09
STE Steris PLC Add +2.1% 1.40% −0.09
ASR Grupo Aeroportuario Sur-ADR Add +2.4% 1.12% −0.10
EFAV iShares MSCI Eafe Min Vol Fa Add +1.5% 1.36% −0.11
LMT Lockheed Martin Corp. Add +2.9% 1.12% −0.13
PM Philip Morris International Add +2.8% 1.63% −0.16
FNV Franco-Nevada Corp. Add +2.4% 0.93% −0.16
VTIP Vanguard Short-Term Tips Add +6.3% 2.23% −0.17
ABT Abbott Laboratories Add +2.5% 1.05% −0.17
TSCO Tractor Supply Company Add +6.4% 0.91% −0.18

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 163$233.7MGRMN, USMV, AMAT, GOOGL, NVDA
Q1 2026 148$196.2MGRMN, USMV, NVDA, GOOGL, VGSH
Q4 2025 99$148.3MGRMN, USMV, GOOGL, MOAT, VGSH
Q3 2025 94$132.9MUSMV, MOAT, GOOGL, VGSH, ORLY
Q2 2025 95$124.3MUSMV, MOAT, VGSH, GOOGL, MA
Q1 2025 95$116.0MUSMV, MOAT, VGSH, ORLY, MA
Q4 2024 88$110.0MUSMV, MOAT, VGSH, GOOGL, AAPL
Q3 2024 88$110.4MUSMV, MOAT, VGSH, AAPL, GOOGL
Q2 2024Amended 122$163.3MUSMV, MSFT, PG, AAPL, GOOGL
Q1 2024 129$157.1MUSMV, MSFT, PG, AAPL, MOAT