Fortune Financial Advisors, LLC

In its 13F for Q2 2024 (holdings as of June 30, 2024, filed August 7, 2024), Fortune Financial Advisors, LLC reported 122 stock positions worth $163.3 million. Its top holding was iShares MSCI USA Min Vol Fac (USMV) at 6.1% of the portfolio, followed by Microsoft (MSFT, 5.2%) and Procter & Gamble (PG, 4.2%). Compared with Q1 2024, it sold out of 7, added to 66 and reduced 42. The biggest buy was SS SPDR BB 1-3M T-Bill ETF (BIL, shares +129%) and the biggest sale Fortinet (FTNT, shares −1%).

Most Recent 13F
Q2 2026
Location
Overland Park, KS
CIK
0001961828
Portfolio Value
$163.3M (Q2 2024)
SEC Filing
0001085146-24-003541 ↗ filed Aug 7, 2024

Holdings Value

0$50.0M$100.0M$150.0M$200.0M$250.0M Q1 2024: $157.1M Q1 2024 Q2 2024: $163.3M $163.3M Q2 2024 Q3 2024: $110.4M Q3 2024 Q4 2024: $110.0M Q4 2024 Q1 2025: $116.0M Q1 2025 Q2 2025: $124.3M Q2 2025 Q3 2025: $132.9M Q3 2025 Q4 2025: $148.3M Q4 2025 Q1 2026: $196.2M Q1 2026 Q2 2026: $233.7M Q2 2026

Holdings 122 stocks · $163.3M
USMV iShares MSCI USA Min Vol Fac 6.06% 117,880 $9.9M Reduce -0.9%
MSFT Microsoft Corp. 5.16% 18,837 $8.4M Add +4.9%
PG The Procter & Gamble Co. 4.23% 41,885 $6.9M Add +5.5%
AAPL Apple Inc. 3.10% 24,021 $5.1M Add +0.3%
GOOGL Alphabet Inc. Class A 2.58% 23,120 $4.2M Add +2.6%
MOAT Vaneck Morningstar Wide Moat 2.42% 45,698 $4.0M Add +1.0%
VGSH Vanguard Short-Term Treasury 2.39% 67,195 $3.9M Add +5.9%
NVO Novo-Nordisk A/S-Spons ADR 2.34% 26,784 $3.8M Add +2.0%
MA Mastercard Inc. Class A 2.07% 7,662 $3.4M Reduce -0.8%
APO Apollo Global Management Inc. 2.04% 28,176 $3.3M Reduce -1.9%
JPM JPMorgan Chase & Co. 1.98% 15,997 $3.2M Reduce -1.8%
FTNT Fortinet Inc. 1.98% 53,572 $3.2M Reduce -1.1%
AMZN Amazon.com Inc. 1.84% 15,529 $3.0M Reduce -0.2%
BX Blackstone Inc. 1.73% 22,864 $2.8M Reduce -2.2%
IEI iShares 3-7 Year Treasury Bo 1.72% 24,392 $2.8M Add +3.8%
AMAT Applied Materials Inc. 1.71% 11,842 $2.8M Reduce -0.7%
ORLY O'reilly Automotive Inc. 1.57% 2,428 $2.6M Add +3.1%
RSP Invesco S&P 500 Equal Weight 1.54% 15,341 $2.5M Reduce -0.6%
LNG Cheniere Energy Inc. 1.50% 14,019 $2.5M Add +4.7%
BIL SS SPDR BB 1-3M T-Bill ETF 1.31% 23,395 $2.1M Add +128.8%
TIP iShares Tips Bond ETF 1.28% 19,614 $2.1M Add +0.7%
NOC Northrop Grumman Corp. 1.24% 4,635 $2.0M Add +0.2%
V Visa Inc. Class A 1.23% 7,657 $2.0M Add +0.1%
VTIP Vanguard Short-Term Tips 1.22% 41,129 $2.0M Add +8.4%
CVX Chevron Corp. 1.18% 12,349 $1.9M Reduce -6.1%
META Meta Platforms Inc. Class A 1.18% 3,829 $1.9M Add +4.8%
ADBE Adobe Inc. 1.14% 3,340 $1.9M Add +0.6%
MO Altria Group Inc. 1.13% 40,486 $1.8M Reduce -0.3%
STE Steris PLC 0.99% 7,399 $1.6M Add +3.5%
EFAV iShares MSCI Eafe Min Vol Fa 0.94% 22,083 $1.5M Reduce -1.7%
JPST JPMorgan Ultra-Short Income 0.93% 29,952 $1.5M Add +179.6%
APH Amphenol Corp. Class A 0.90% 21,741 $1.5M No change
XLV SS Health Care Select Sector 0.87% 9,775 $1.4M Add +54.5%
LMT Lockheed Martin Corp. 0.87% 3,047 $1.4M Add +0.2%
ASR Grupo Aeroportuario Sur-ADR 0.86% 4,713 $1.4M Reduce -0.7%
PANW Palo Alto Networks Inc. 0.84% 4,069 $1.4M Add +34.6%
GRMN Garmin Ltd. 0.84% 8,458 $1.4M Add +13.3%
CRH CRH PLC 0.83% 18,135 $1.4M Add +27.2%
J Jacobs Solutions Inc. 0.81% 9,422 $1.3M Add +8.7%
PM Philip Morris International 0.78% 12,556 $1.3M Add +0.3%
AVIV Avantis Intl LRG Cap Val ETF 0.78% 24,179 $1.3M Add +48.2%
DIA SS SPDR Dow Jones Indus Avg filed as SPDR DOW JONES INDL AVERAGE 0.77% 3,195 $1.2M Reduce -0.1%
MNST Monster Beverage Corp. 0.75% 24,549 $1.2M Add +0.1%
IJH iShares Core S&P Midcap ETF 0.75% 20,806 $1.2M Reduce -5.7%
XLK SS Technology Select Sector 0.74% 5,345 $1.2M Add +1.0%
TSCO Tractor Supply Company 0.73% 4,391 $1.2M Add +0.1%
SPY SS SPDR S&P 500 ETF Trust-US 0.72% 2,169 $1.2M Reduce -0.6%
UNP Union Pacific Corp. 0.71% 5,146 $1.2M Add +0.1%
ABT Abbott Laboratories 0.69% 10,803 $1.1M Add +0.3%
SCHG Schwab US Large-Cap Growth 0.67% 10,887 $1.1M Add +53.0%
SDCI Uscf Summerhaven Dynamic ETF 0.67% 56,446 $1.1M Add +23.7%
DSTL Distillate US Fundamental St 0.66% 20,895 $1.1M Add +35.2%
AVUV Avantis US Small Cap Value 0.64% 11,579 $1.0M Add +43.0%
TJX TJX Companies Inc. filed as TJX COS INC NEW 0.62% 9,241 $1.0M Add +0.1%
IEF iShares 7-10 Year Treasury B 0.59% 10,205 $956K Add +0.1%
SCHD Schwab US DVD Equity ETF 0.58% 12,246 $952K Add +36.1%
IJR iShares Core S&P Small-Cap E 0.57% 8,675 $925K Reduce -5.4%
PULS Pgim Ultra Short Bond ETF 0.56% 18,364 $913K Add +205.6%
CP Canadian Pacific Kansas City 0.56% 11,560 $910K No change
CRL Charles River Laboratories 0.55% 4,332 $895K No change
DPZ Domino's Pizza Inc. 0.54% 1,714 $885K Reduce -0.8%
TTE Totalenergies SE -Spon ADR 0.53% 12,995 $867K Add +0.0%
MCD McDonald's Corp. 0.52% 3,314 $844K Add +2.6%
CVS CVS Health Corp. 0.47% 13,045 $770K Add +0.8%
SLX Vaneck Steel ETF 0.47% 11,511 $767K Add +49.5%
MAR Marriott International Class A 0.47% 3,164 $765K Add +4.0%
QQXT First Trust Nasdaq-100 Ex-Te 0.47% 8,651 $762K Add +11.3%
PEP Pepsico Inc. 0.47% 4,610 $760K Reduce -0.2%
COP Conocophillips 0.44% 6,231 $713K Reduce -0.8%
BAH Booz Allen Hamilton Holdings 0.42% 4,501 $693K Add +0.1%
ANET Arista Networks Inc. 0.42% 1,948 $683K No change
GOOG Alphabet Inc. Class C 0.40% 3,569 $655K Reduce -10.1%
BA The Boeing Co. 0.39% 3,542 $645K Reduce -7.7%
AXP American Express Co. 0.39% 2,756 $638K Reduce -0.9%
FNV Franco-Nevada Corp. 0.37% 5,065 $600K Add +0.3%
BKNG Booking Holdings Inc. 0.36% 149 $590K No change
VBR Vngrd Mrngst SL-CP Val ETF-U 0.35% 3,175 $579K Reduce -2.1%
DON Wisdomtree US Midcap Dividen 0.35% 12,133 $567K Add +16.2%
OLED Universal Display Corp. 0.34% 2,635 $554K Reduce -5.3%
QUAL iShares MSCI USA Quality Fac 0.32% 3,079 $526K Reduce -1.2%
JNJ Johnson & Johnson 0.32% 3,563 $521K Add +10.4%
SDY SS SPDR S&P Dividend ETF 0.32% 4,081 $519K Reduce -31.9%
SMMV iShares MSCI USA Small-Cap M 0.31% 13,581 $507K Reduce -0.2%
INTU Intuit Inc. 0.30% 756 $497K No change
AVGO Broadcom Inc. 0.29% 294 $472K No change
CLX Clorox Company 0.28% 3,358 $458K Add +0.2%
TROW T Rowe Price Group Inc. filed as PRICE T ROWE GROUP INC 0.28% 3,937 $454K Reduce -2.1%
HON Honeywell International Inc. 0.28% 2,108 $450K Add +0.3%
NVDA Nvidia Corp. 0.26% 3,447 $426K Add +12.7%
CARR Carrier Global Corp. 0.26% 6,733 $425K Add +1.1%
COST Costco Wholesale Corp. 0.26% 499 $424K Add +0.2%
SKYY First Trust Cloud Computing 0.26% 4,424 $423K Reduce -31.3%
ETN Eaton Corp. PLC 0.25% 1,298 $407K No change
ANGL Vaneck Fallen Angel High YLD 0.24% 14,072 $398K Add +0.5%
DE Deere & Co. 0.23% 1,027 $384K Reduce -4.2%
SBAC SBA Communications Corp. 0.23% 1,904 $374K Add +0.5%
QQQ Invesco QQQ Trust Series 1 0.23% 771 $369K Add +0.5%
HD Home Depot Inc. 0.22% 1,025 $353K Reduce -2.8%
CRM Salesforce Inc. 0.21% 1,349 $347K Add +7.0%
OTIS Otis Worldwide Corp. 0.21% 3,567 $343K Add +1.3%
IVV iShares Core S&P 500 ETF 0.21% 616 $337K Reduce -37.9%
CI The Cigna Group 0.20% 980 $324K Reduce -12.7%
NFLX Netflix Inc. 0.19% 471 $318K No change
ISRG Intuitive Surgical Inc. 0.19% 710 $316K No change
RSPS Invesco S&P 500 Equal Weight 0.19% 9,974 $305K Add +0.1%
MTUM iShares MSCI USA Momentum Fa 0.18% 1,534 $299K Reduce -7.0%
REYN Reynolds Consumer Products I 0.18% 10,398 $291K Add +0.2%
PSX Phillips 66 0.18% 2,060 $291K No change
AMGN Amgen Inc. 0.18% 927 $290K Reduce -1.1%
CL Colgate-Palmolive Co. 0.18% 2,972 $288K Add +0.5%
WM Waste Management Inc. 0.18% 1,349 $288K Reduce -1.5%
RTX RTX Corp. 0.17% 2,791 $280K Reduce -0.1%
SHOP Shopify Inc. Class A 0.17% 4,218 $279K No change
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS 0.16% 1,554 $269K Reduce -9.4%
C Citigroup Inc. 0.16% 4,180 $265K Reduce -13.7%
QLTA iShares Aaa - A Rated Corpor 0.16% 5,650 $265K Add +0.1%
AWK American Water Works Co. Inc. 0.16% 2,021 $261K Add +11.9%
RSPH Invesco S&P 500 Equal Weight 0.15% 8,341 $250K No change
CMI Cummins Inc. 0.15% 897 $248K No change
KO The Coca-Cola Co. 0.13% 3,240 $206K Reduce -1.6%
MMM 3M Co. 0.12% 1,993 $204K Add +0.7%
BB Blackberry Ltd. 0.03% 21,900 $54K Reduce -11.3%

Portfolio Sells Q1 2024 → Q2 2024
FTNT Fortinet Inc. Reduce -1.1% 1.98% −0.38
ABBV Abbvie Inc. Sold out 0.00% −0.32
MA Mastercard Inc. Class A Reduce -0.8% 2.07% −0.30
USMV iShares MSCI USA Min Vol Fac Reduce -0.9% 6.06% −0.27
GDX Vaneck Gold Miners ETF Sold out 0.00% −0.24
BX Blackstone Inc. Reduce -2.2% 1.73% −0.22
SDY SS SPDR S&P Dividend ETF Reduce -31.9% 0.32% −0.18
IEFA iShares Core MSCI Eafe ETF Sold out 0.00% −0.16
XYZ Block Inc. Sold out 0.00% −0.15
CVX Chevron Corp. Reduce -6.1% 1.18% −0.14
NEU Newmarket Corp. Sold out 0.00% −0.14
CNI Canadian Natl Railway Co. Sold out 0.00% −0.13
SKYY First Trust Cloud Computing Reduce -31.3% 0.26% −0.13
MP MP Materials Corp. Sold out 0.00% −0.13
IVV iShares Core S&P 500 ETF Reduce -37.9% 0.21% −0.13
RSP Invesco S&P 500 Equal Weight Reduce -0.6% 1.54% −0.12
IJH iShares Core S&P Midcap ETF Reduce -5.7% 0.75% −0.11
ASR Grupo Aeroportuario Sur-ADR Reduce -0.7% 0.86% −0.10
JPM JPMorgan Chase & Co. Reduce -1.8% 1.98% −0.10
IJR iShares Core S&P Small-Cap E Reduce -5.4% 0.57% −0.08
BA The Boeing Co. Reduce -7.7% 0.39% −0.08
EFAV iShares MSCI Eafe Min Vol Fa Reduce -1.7% 0.94% −0.08
COP Conocophillips Reduce -0.8% 0.44% −0.07
CI The Cigna Group Reduce -12.7% 0.20% −0.06
PEP Pepsico Inc. Reduce -0.2% 0.47% −0.05
DE Deere & Co. Reduce -4.2% 0.23% −0.05
DIA SS SPDR Dow Jones Indus Avg Reduce -0.1% 0.77% −0.04
IBM Intl Business Machines Corp. Reduce -9.4% 0.16% −0.04
HD Home Depot Inc. Reduce -2.8% 0.22% −0.04
VBR Vngrd Mrngst SL-CP Val ETF-U Reduce -2.1% 0.35% −0.04
TROW T Rowe Price Group Inc. Reduce -2.1% 0.28% −0.03
C Citigroup Inc. Reduce -13.7% 0.16% −0.03
APO Apollo Global Management Inc. Reduce -1.9% 2.04% −0.02
SMMV iShares MSCI USA Small-Cap M Reduce -0.2% 0.31% −0.01
MTUM iShares MSCI USA Momentum Fa Reduce -7.0% 0.18% −0.01
AXP American Express Co. Reduce -0.9% 0.39% −0.01
BB Blackberry Ltd. Reduce -11.3% 0.03% −0.01
WM Waste Management Inc. Reduce -1.5% 0.18% −0.01
DPZ Domino's Pizza Inc. Reduce -0.8% 0.54% −0.00
QUAL iShares MSCI USA Quality Fac Reduce -1.2% 0.32% −0.00
SPY SS SPDR S&P 500 ETF Trust-US Reduce -0.6% 0.72% −0.00
KO The Coca-Cola Co. Reduce -1.6% 0.13% −0.00
RTX RTX Corp. Reduce -0.1% 0.17% −0.00
MO Altria Group Inc. Reduce -0.3% 1.13% +0.00
AMGN Amgen Inc. Reduce -1.1% 0.18% +0.01
GOOG Alphabet Inc. Class C Reduce -10.1% 0.40% +0.02
OLED Universal Display Corp. Reduce -5.3% 0.34% +0.04
AMZN Amazon.com Inc. Reduce -0.2% 1.84% +0.05
AMAT Applied Materials Inc. Reduce -0.7% 1.71% +0.15

Portfolio Buys Q1 2024 → Q2 2024
BIL SS SPDR BB 1-3M T-Bill ETF Add +128.8% 1.31% +0.72
JPST JPMorgan Ultra-Short Income Add +179.6% 0.93% +0.58
AAPL Apple Inc. Add +0.3% 3.10% +0.48
GOOGL Alphabet Inc. Class A Add +2.6% 2.58% +0.41
PULS Pgim Ultra Short Bond ETF Add +205.6% 0.56% +0.37
MSFT Microsoft Corp. Add +4.9% 5.16% +0.34
PANW Palo Alto Networks Inc. Add +34.6% 0.84% +0.30
XLV SS Health Care Select Sector Add +54.5% 0.87% +0.28
SCHG Schwab US Large-Cap Growth Add +53.0% 0.67% +0.25
AVIV Avantis Intl LRG Cap Val ETF Add +48.2% 0.78% +0.21
NVO Novo-Nordisk A/S-Spons ADR Add +2.0% 2.34% +0.19
AVUV Avantis US Small Cap Value Add +43.0% 0.64% +0.15
GRMN Garmin Ltd. Add +13.3% 0.84% +0.14
PG The Procter & Gamble Co. Add +5.5% 4.23% +0.13
DSTL Distillate US Fundamental St Add +35.2% 0.66% +0.13
LNG Cheniere Energy Inc. Add +4.7% 1.50% +0.13
SCHD Schwab US DVD Equity ETF Add +36.1% 0.58% +0.12
SDCI Uscf Summerhaven Dynamic ETF Add +23.7% 0.67% +0.12
SLX Vaneck Steel ETF Add +49.5% 0.47% +0.11
NVDA Nvidia Corp. Add +12.7% 0.26% +0.08
ADBE Adobe Inc. Add +0.6% 1.14% +0.07
VTIP Vanguard Short-Term Tips Add +8.4% 1.22% +0.07
META Meta Platforms Inc. Class A Add +4.8% 1.18% +0.05
CRH CRH PLC Add +27.2% 0.83% +0.05
PM Philip Morris International Add +0.3% 0.78% +0.05
VGSH Vanguard Short-Term Treasury Add +5.9% 2.39% +0.04
XLK SS Technology Select Sector Add +1.0% 0.74% +0.04
COST Costco Wholesale Corp. Add +0.2% 0.26% +0.03
TJX TJX Companies Inc. Add +0.1% 0.62% +0.03
DON Wisdomtree US Midcap Dividen Add +16.2% 0.35% +0.02
AWK American Water Works Co. Inc. Add +11.9% 0.16% +0.02
QQXT First Trust Nasdaq-100 Ex-Te Add +11.3% 0.47% +0.02
CARR Carrier Global Corp. Add +1.1% 0.26% +0.01
QQQ Invesco QQQ Trust Series 1 Add +0.5% 0.23% +0.01
CL Colgate-Palmolive Co. Add +0.5% 0.18% +0.01
HON Honeywell International Inc. Add +0.3% 0.28% +0.00
BAH Booz Allen Hamilton Holdings Add +0.1% 0.42% −0.00
TSCO Tractor Supply Company Add +0.1% 0.73% −0.01
JNJ Johnson & Johnson Add +10.4% 0.32% −0.01
IEI iShares 3-7 Year Treasury Bo Add +3.8% 1.72% −0.01
QLTA iShares Aaa - A Rated Corpor Add +0.1% 0.16% −0.01
LMT Lockheed Martin Corp. Add +0.2% 0.87% −0.01
MMM 3M Co. Add +0.7% 0.12% −0.01
REYN Reynolds Consumer Products I Add +0.2% 0.18% −0.01
OTIS Otis Worldwide Corp. Add +1.3% 0.21% −0.01
ANGL Vaneck Fallen Angel High YLD Add +0.5% 0.24% −0.01
FNV Franco-Nevada Corp. Add +0.3% 0.37% −0.02
MAR Marriott International Class A Add +4.0% 0.47% −0.02
RSPS Invesco S&P 500 Equal Weight Add +0.1% 0.19% −0.02
STE Steris PLC Add +3.5% 0.99% −0.03

Notes & Other Activity Q1 2024 → Q2 2024
SHY iShares 1-3 Year Treasury Bo 1 3 YR TREAS BD Sold out 0 $811Kbefore exit

Bonds, preferreds, convertibles and warrants; not part of the stock holdings or percentages above.

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 163$233.7MGRMN, USMV, AMAT, GOOGL, NVDA
Q1 2026 148$196.2MGRMN, USMV, NVDA, GOOGL, VGSH
Q4 2025 99$148.3MGRMN, USMV, GOOGL, MOAT, VGSH
Q3 2025 94$132.9MUSMV, MOAT, GOOGL, VGSH, ORLY
Q2 2025 95$124.3MUSMV, MOAT, VGSH, GOOGL, MA
Q1 2025 95$116.0MUSMV, MOAT, VGSH, ORLY, MA
Q4 2024 88$110.0MUSMV, MOAT, VGSH, GOOGL, AAPL
Q3 2024 88$110.4MUSMV, MOAT, VGSH, AAPL, GOOGL
Q2 2024Amended 122$163.3MUSMV, MSFT, PG, AAPL, GOOGL
Q1 2024 129$157.1MUSMV, MSFT, PG, AAPL, MOAT