Heritage Wealth Management, Inc.
In its 13F for Q1 2024 (holdings as of March 31, 2024, filed May 6, 2024), Heritage Wealth Management, Inc. reported 84 stock positions worth $100.7 million. Its top holding was Avantis US Large Cap Value (AVLV) at 11.9% of the portfolio, followed by Schwab US Large-Cap Growth (SCHG, 8.2%) and Dimensional US Core Equity 2 (DFAC, 5.7%). Compared with Q4 2023, it opened 6 new positions, sold out of 2, added to 44 and reduced 29. The biggest buy was Avantis US Large Cap Value (AVLV, shares +3%) and the biggest sale Apple (AAPL, shares −4%).
- Most Recent 13F
- Q2 2026
- Location
- SAN DIEGO, CA
- CIK
- 0002012170
- Portfolio Value
- $100.7M (Q1 2024)
- SEC Filing
- 0001941040-24-000233 ↗ filed May 6, 2024
Holdings Value
Holdings 84 stocks · $100.7M
| AVLV Avantis US Large Cap Value | 11.94% | 187,109 | $12.0M | Add +2.8% |
| SCHG Schwab US Large-Cap Growth | 8.19% | 88,914 | $8.2M | Reduce -4.7% |
| DFAC Dimensional US Core Equity 2 | 5.73% | 180,529 | $5.8M | Reduce -5.0% |
| VGSH Vanguard Short-Term Treasury | 5.39% | 93,542 | $5.4M | Add +2.0% |
| SCHR Schwab Intermediate-Term US | 4.33% | 88,832 | $4.4M | Add +7.8% |
| AAPL Apple Inc. | 4.25% | 24,939 | $4.3M | Reduce -3.6% |
| BND Vanguard Total Bond Market | 3.42% | 47,369 | $3.4M | Add +19.4% |
| LQD Ishr Ibx Usd Invgd CB ETF-Ui | 3.33% | 30,813 | $3.4M | Add +1.5% |
| TLT iShares 20+ Year Treasury BD | 3.31% | 35,211 | $3.3M | Add +21.5% |
| CMF iShares California Muni Bond | 2.98% | 52,213 | $3.0M | Add +11.9% |
| DFAE Dimensional Emerging Core Eq | 2.37% | 96,524 | $2.4M | Reduce -2.7% |
| TOTL SS Doubleline TR Tact ETF | 2.11% | 52,992 | $2.1M | Add +19.0% |
| GOVT iShares US Treasury Bond ETF | 1.91% | 84,271 | $1.9M | Add +20.5% |
| AGG iShares Core U.S. Aggregate | 1.79% | 18,385 | $1.8M | Add +16.9% |
| MSFT Microsoft Corp. | 1.77% | 4,239 | $1.8M | Add +0.7% |
| QCOM Qualcomm Inc. | 1.75% | 10,425 | $1.8M | Add +0.2% |
| DFAI Dimensional International Co. | 1.73% | 57,821 | $1.7M | Reduce -6.0% |
| IJJ iShares S&P Mid-Cap 400 Valu | 1.47% | 12,494 | $1.5M | Reduce -6.3% |
| DFAX Dimensional World Ex US Core | 1.35% | 53,478 | $1.4M | Add +1.3% |
| MDYG SS SPDR S&P 400 MC GR ETF | 1.34% | 15,475 | $1.4M | Reduce -10.4% |
| HD Home Depot Inc. | 1.17% | 3,082 | $1.2M | Add +0.4% |
| QQQ Invesco QQQ Trust Series 1 | 1.15% | 2,611 | $1.2M | Add +12.0% |
| AVUV Avantis US Small Cap Value | 1.12% | 12,026 | $1.1M | Reduce -9.4% |
| SRLN SS Blackstone Sr Loan ETF | 1.06% | 25,347 | $1.1M | Add +6.5% |
| HYG Ishr Ibx Usd Hiyld CB ETF-Ui | 1.02% | 13,257 | $1.0M | Add +6.3% |
| HYMB SS SPDR N Ice HY Muni ETF | 1.01% | 39,668 | $1.0M | Add +17.0% |
| VBK Van Morst SML-Cap Gro-Usd Inc. | 0.99% | 3,812 | $994K | Reduce -12.2% |
| META Meta Platforms Inc. Class A | 0.97% | 2,019 | $980K | Reduce -1.9% |
| DFNM Dimensional National Muni BD | 0.95% | 19,902 | $957K | Add +25.2% |
| SUB iShares Short-Term National | 0.89% | 8,511 | $891K | Add +0.1% |
| SYK Stryker Corp. | 0.87% | 2,456 | $879K | Add +0.4% |
| NVDA Nvidia Corp. | 0.83% | 927 | $838K | Reduce -3.7% |
| CPNG Coupang Inc. | 0.82% | 46,552 | $828K | No change |
| DFAR Dimensional US Real Est ETF | 0.82% | 36,957 | $827K | Reduce -9.2% |
| LLY Eli Lilly & Co. | 0.80% | 1,038 | $808K | Add +0.6% |
| INTC Intel Corp. | 0.79% | 18,104 | $800K | Reduce -1.4% |
| GOOGL Alphabet Inc. Class A | 0.75% | 5,003 | $755K | Reduce -1.3% |
| AMZN Amazon.com Inc. | 0.75% | 4,171 | $752K | Reduce -1.7% |
| WMT Walmart Inc. | 0.61% | 10,217 | $615K | Add +3.0% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.56% | 1,069 | $559K | Add +0.6% |
| PEP Pepsico Inc. | 0.54% | 3,095 | $542K | Add +0.1% |
| ORCL Oracle Corp. | 0.45% | 3,614 | $454K | Reduce -1.0% |
| UNH Unitedhealth Group Inc. | 0.44% | 902 | $446K | Reduce -0.3% |
| VOO Vanguard S&P 500 ETF | 0.43% | 905 | $435K | Add +85.5% |
| JNJ Johnson & Johnson | 0.43% | 2,721 | $430K | Add +1.4% |
| IWF iShares Russell 1000 Growth | 0.41% | 1,224 | $413K | Reduce -0.5% |
| XOM Exxon Mobil Corp. | 0.41% | 3,544 | $412K | Reduce -1.3% |
| CSCO Cisco Systems Inc. | 0.40% | 8,117 | $405K | Reduce -2.4% |
| SHM SS SPDR N Ice St Muni ETF | 0.39% | 8,328 | $395K | Add +4.7% |
| ARKK ARK Innovation ETF | 0.39% | 7,867 | $394K | Reduce -4.8% |
| NKE Nike Inc. Class B | 0.35% | 3,802 | $357K | Add +5.8% |
| SBUX Starbucks Corp. | 0.33% | 3,671 | $335K | Add +0.6% |
| RTX RTX Corp. | 0.32% | 3,337 | $325K | Reduce -1.9% |
| SPYG SS SPDR P S&P 500 Growth ETF | 0.32% | 4,417 | $323K | Reduce -5.8% |
| SPYV SS SPDR P S&P 500 Value ETF | 0.32% | 6,409 | $321K | Reduce -3.3% |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.31% | 1,924 | $313K | No change |
| DFAU Dimensional US Core Equity M | 0.30% | 8,291 | $303K | No change |
| CVX Chevron Corp. | 0.30% | 1,890 | $298K | Reduce -0.5% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.28% | 673 | $283K | Add +1.2% |
| MCD McDonald's Corp. | 0.27% | 975 | $275K | Add +0.5% |
| EMQQ Emg MKT Internet ETF-USA Inc. filed as EXCHANGE TRADED CONCEPTS TRU | 0.26% | 8,407 | $263K | Add +4.7% |
| VGT Vanguard Info Tech ETF | 0.26% | 490 | $257K | Reduce -4.5% |
| TXN Texas Instruments Inc. | 0.24% | 1,376 | $240K | Add +0.4% |
| MRK Merck & Co. Inc. | 0.24% | 1,808 | $239K | Add +1.0% |
| ZNTL Zentalis Pharmaceuticals Inc. | 0.23% | 15,000 | $236K | New |
| PG The Procter & Gamble Co. | 0.23% | 1,430 | $232K | Add +0.6% |
| IVV iShares Core S&P 500 ETF | 0.23% | 436 | $229K | Reduce -0.7% |
| ACN Accenture PLC Class A | 0.23% | 659 | $228K | Add +0.6% |
| ADBE Adobe Inc. | 0.23% | 450 | $227K | Add +15.1% |
| JPM JPMorgan Chase & Co. | 0.23% | 1,132 | $227K | Add +2.4% |
| OEF iShares S&P 100 ETF | 0.22% | 895 | $221K | New |
| GOOG Alphabet Inc. Class C | 0.21% | 1,392 | $212K | Reduce -0.6% |
| AXON Axon Enterprise Inc. | 0.21% | 674 | $211K | New |
| PWZ Invesco California Amt-Free | 0.20% | 8,118 | $202K | New |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.18% | 4,663 | $177K | Reduce -2.0% |
| NFJ Virtus DVD Intrst & PRM STR | 0.16% | 12,801 | $164K | Add +3.9% |
| XAODX Abrdn Total Dynamic Dividend | 0.16% | 18,942 | $157K | Add +40.5% |
| PRU Prudential Financial Inc. | 0.15% | 1,303 | $153K | New |
| XJQCX Nuveen Credit Strategies Inc. | 0.08% | 14,651 | $82K | Add +8.2% |
| CBRE GBL REAL ESTATE INC FD | 0.08% | 14,884 | $80K | Add +19.3% |
| JPC Nuveen Prefered & Income Opp | 0.08% | 10,985 | $79K | New |
| MDXG Mimedx Group Inc. | 0.08% | 10,000 | $77K | No change |
| NCZ Virtus Convertible & Inc. FD | 0.04% | 13,187 | $39K | Add +27.5% |
| AMARIN CORP PLC | 0.01% | 15,000 | $13K | No change |
Options reported separately and not counted above: SPY calls ($23.6M), AAPL puts ($1.2M), QCOM puts ($965K), QQQ puts ($799K), HD puts ($690K), MSFT puts ($631K), META puts ($388K), NKE puts ($301K), GOOGL puts ($287K), SBUX puts ($283K), JNJ puts ($206K), CSCO puts ($205K), and 21 more.
Other holdings (1): bonds, preferreds, convertibles and warrants · $24K (not counted above)
| Security | Class | Shares / Principal | Value | Change |
|---|---|---|---|---|
| EONR.WS HNR Acquisition Corp. -CW23 | *W EXP 11/15/202 | 170,500 | $24K | No change |
Total filed on the 13F, all lines: $100.7M.
Portfolio Sells Q4 2023 → Q1 2024
| AAPL Apple Inc. | Reduce -3.6% | 4.25% | −1.12 |
| DFAC Dimensional US Core Equity 2 | Reduce -5.0% | 5.73% | −0.26 |
| MINT PIMCO Enhanced Short Maturit | Sold out | 0.00% | −0.22 |
| DFAE Dimensional Emerging Core Eq | Reduce -2.7% | 2.37% | −0.21 |
| INTC Intel Corp. | Reduce -1.4% | 0.79% | −0.20 |
| DFAR Dimensional US Real Est ETF | Reduce -9.2% | 0.82% | −0.18 |
| IJJ iShares S&P Mid-Cap 400 Valu | Reduce -6.3% | 1.47% | −0.17 |
| AVUV Avantis US Small Cap Value | Reduce -9.4% | 1.12% | −0.17 |
| DFAI Dimensional International Co. | Reduce -6.0% | 1.73% | −0.16 |
| SCHG Schwab US Large-Cap Growth | Reduce -4.7% | 8.19% | −0.16 |
| VBK Van Morst SML-Cap Gro-Usd Inc. | Reduce -12.2% | 0.99% | −0.14 |
| ARKK ARK Innovation ETF | Reduce -4.8% | 0.39% | −0.08 |
| UNH Unitedhealth Group Inc. | Reduce -0.3% | 0.44% | −0.07 |
| MDYG SS SPDR S&P 400 MC GR ETF | Reduce -10.4% | 1.34% | −0.07 |
| CSCO Cisco Systems Inc. | Reduce -2.4% | 0.40% | −0.05 |
| NCV Virtus Convertible & Income | Sold out | 0.00% | −0.04 |
| SPYV SS SPDR P S&P 500 Value ETF | Reduce -3.3% | 0.32% | −0.01 |
| GOOGL Alphabet Inc. Class A | Reduce -1.3% | 0.75% | −0.01 |
| VGT Vanguard Info Tech ETF | Reduce -4.5% | 0.26% | −0.01 |
| CVX Chevron Corp. | Reduce -0.5% | 0.30% | −0.01 |
| SPYG SS SPDR P S&P 500 Growth ETF | Reduce -5.8% | 0.32% | −0.01 |
| GOOG Alphabet Inc. Class C | Reduce -0.6% | 0.21% | −0.00 |
| IVV iShares Core S&P 500 ETF | Reduce -0.7% | 0.23% | +0.00 |
| BAC Bank of America Corp. | Reduce -2.0% | 0.18% | +0.00 |
| IWF iShares Russell 1000 Growth | Reduce -0.5% | 0.41% | +0.01 |
| RTX RTX Corp. | Reduce -1.9% | 0.32% | +0.01 |
| XOM Exxon Mobil Corp. | Reduce -1.3% | 0.41% | +0.02 |
| ORCL Oracle Corp. | Reduce -1.0% | 0.45% | +0.04 |
| AMZN Amazon.com Inc. | Reduce -1.7% | 0.75% | +0.05 |
| META Meta Platforms Inc. Class A | Reduce -1.9% | 0.97% | +0.19 |
| NVDA Nvidia Corp. | Reduce -3.7% | 0.83% | +0.32 |
Portfolio Buys Q4 2023 → Q1 2024
| AVLV Avantis US Large Cap Value | Add +2.8% | 11.94% | +0.60 |
| BND Vanguard Total Bond Market | Add +19.4% | 3.42% | +0.27 |
| ZNTL Zentalis Pharmaceuticals Inc. | New | 0.23% | +0.23 |
| TLT iShares 20+ Year Treasury BD | Add +21.5% | 3.31% | +0.22 |
| OEF iShares S&P 100 ETF | New | 0.22% | +0.22 |
| AXON Axon Enterprise Inc. | New | 0.21% | +0.21 |
| VOO Vanguard S&P 500 ETF | Add +85.5% | 0.43% | +0.20 |
| PWZ Invesco California Amt-Free | New | 0.20% | +0.20 |
| TOTL SS Doubleline TR Tact ETF | Add +19.0% | 2.11% | +0.18 |
| GOVT iShares US Treasury Bond ETF | Add +20.5% | 1.91% | +0.17 |
| LLY Eli Lilly & Co. | Add +0.6% | 0.80% | +0.15 |
| PRU Prudential Financial Inc. | New | 0.15% | +0.15 |
| QCOM Qualcomm Inc. | Add +0.2% | 1.75% | +0.13 |
| QQQ Invesco QQQ Trust Series 1 | Add +12.0% | 1.15% | +0.12 |
| DFNM Dimensional National Muni BD | Add +25.2% | 0.95% | +0.12 |
| AGG iShares Core U.S. Aggregate | Add +16.9% | 1.79% | +0.10 |
| HYMB SS SPDR N Ice HY Muni ETF | Add +17.0% | 1.01% | +0.09 |
| SYK Stryker Corp. | Add +0.4% | 0.87% | +0.08 |
| JPC Nuveen Prefered & Income Opp | New | 0.08% | +0.08 |
| CMF iShares California Muni Bond | Add +11.9% | 2.98% | +0.07 |
| MSFT Microsoft Corp. | Add +0.7% | 1.77% | +0.06 |
| WMT Walmart Inc. | Add +3.0% | 0.61% | +0.05 |
| XAODX Abrdn Total Dynamic Dividend | Add +40.5% | 0.16% | +0.04 |
| HD Home Depot Inc. | Add +0.4% | 1.17% | +0.03 |
| MRK Merck & Co. Inc. | Add +1.0% | 0.24% | +0.03 |
| BRK.B Berkshire Hathaway Inc. Class B | Add +1.2% | 0.28% | +0.03 |
| JPM JPMorgan Chase & Co. | Add +2.4% | 0.23% | +0.02 |
| SPY SS SPDR S&P 500 ETF Trust-US | Add +0.6% | 0.56% | +0.01 |
| CBRE GBL REAL ESTATE INC FD | Add +19.3% | 0.08% | +0.01 |
| NCZ Virtus Convertible & Inc. FD | Add +27.5% | 0.04% | +0.01 |
| PG The Procter & Gamble Co. | Add +0.6% | 0.23% | +0.01 |
| XJQCX Nuveen Credit Strategies Inc. | Add +8.2% | 0.08% | +0.00 |
| NFJ Virtus DVD Intrst & PRM STR | Add +3.9% | 0.16% | −0.00 |
| EMQQ Emg MKT Internet ETF-USA Inc. | Add +4.7% | 0.26% | −0.01 |
| TXN Texas Instruments Inc. | Add +0.4% | 0.24% | −0.01 |
| SRLN SS Blackstone Sr Loan ETF | Add +6.5% | 1.06% | −0.02 |
| HYG Ishr Ibx Usd Hiyld CB ETF-Ui | Add +6.3% | 1.02% | −0.02 |
| SHM SS SPDR N Ice St Muni ETF | Add +4.7% | 0.39% | −0.02 |
| ACN Accenture PLC Class A | Add +0.6% | 0.23% | −0.02 |
| JNJ Johnson & Johnson | Add +1.4% | 0.43% | −0.03 |
| ADBE Adobe Inc. | Add +15.1% | 0.23% | −0.03 |
| PEP Pepsico Inc. | Add +0.1% | 0.54% | −0.03 |
| MCD McDonald's Corp. | Add +0.5% | 0.27% | −0.04 |
| DFAX Dimensional World Ex US Core | Add +1.3% | 1.35% | −0.04 |
| SBUX Starbucks Corp. | Add +0.6% | 0.33% | −0.04 |
| NKE Nike Inc. Class B | Add +5.8% | 0.35% | −0.07 |
| SUB iShares Short-Term National | Add +0.1% | 0.89% | −0.08 |
| SCHR Schwab Intermediate-Term US | Add +7.8% | 4.33% | −0.09 |
| LQD Ishr Ibx Usd Invgd CB ETF-Ui | Add +1.5% | 3.33% | −0.29 |
| VGSH Vanguard Short-Term Treasury | Add +2.0% | 5.39% | −0.37 |
Options Activity Q4 2023 → Q1 2024
| SPY SS SPDR S&P 500 ETF Trust-US | call | Reduce -13.6% | 45,200 | $23.6M |
| QQQ Invesco QQQ Trust Series 1 | put | New | 1,800 | $799K |
| SYK Stryker Corp. | put | Sold out | 2,400 | $719Kbefore exit |
| SPY SS SPDR S&P 500 ETF Trust-US | put | New | 300 | $157K |
| PRU Prudential Financial Inc. | put | New | 600 | $70K |
Calls and puts are listed by the shares they cover; their value is not part of the stock holdings above.
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 97 | $200.6M | AVLV, VGSH, SCHG, SGOV, AAPL |
| Q1 2026 | 92 | $179.2M | AVLV, SGOV, VGSH, SCHG, AAPL |
| Q4 2025 | 88 | $154.4M | AVLV, SCHG, VGSH, AAPL, DFAC |
| Q3 2025 | 89 | $146.4M | AVLV, SCHG, AAPL, VGSH, AVGO |
| Q2 2025 | 84 | $131.9M | AVLV, SCHG, VGSH, AAPL, SCHR |
| Q1 2025 | 82 | $117.1M | AVLV, SCHG, AAPL, VGSH, SCHR |
| Q4 2024 | 88 | $117.1M | AVLV, SCHG, AAPL, VGSH, DFAC |
| Q3 2024 | 88 | $110.8M | AVLV, SCHG, VGSH, AAPL, DFAC |
| Q2 2024 | 82 | $103.7M | AVLV, SCHG, VGSH, DFAC, AAPL |
| Q1 2024 | 84 | $100.7M | AVLV, SCHG, DFAC, VGSH, SCHR |