Heritage Wealth Management, Inc.
In its 13F for Q2 2024 (holdings as of June 30, 2024, filed July 25, 2024), Heritage Wealth Management, Inc. reported 82 stock positions worth $103.7 million. Its top holding was Avantis US Large Cap Value (AVLV) at 11.8% of the portfolio, followed by Schwab US Large-Cap Growth (SCHG, 8.9%) and Vanguard Short-Term Treasury (VGSH, 5.7%). Compared with Q1 2024, it opened 4 new positions, sold out of 6, added to 26 and reduced 47. The biggest buy was Schwab US Large-Cap Growth (SCHG, shares +3%) and the biggest sale Intel (INTC, shares −4%).
- Most Recent 13F
- Q2 2026
- Location
- SAN DIEGO, CA
- CIK
- 0002012170
- Portfolio Value
- $103.7M (Q2 2024)
- SEC Filing
- 0001941040-24-000295 ↗ filed Jul 25, 2024
Holdings Value
Holdings 82 stocks · $103.7M
| AVLV Avantis US Large Cap Value | 11.85% | 195,442 | $12.3M | Add +4.5% |
| SCHG Schwab US Large-Cap Growth | 8.89% | 91,390 | $9.2M | Add +2.8% |
| VGSH Vanguard Short-Term Treasury | 5.73% | 102,424 | $5.9M | Add +9.5% |
| DFAC Dimensional US Core Equity 2 | 5.48% | 176,213 | $5.7M | Reduce -2.4% |
| AAPL Apple Inc. | 5.03% | 24,763 | $5.2M | Reduce -0.7% |
| SCHR Schwab Intermediate-Term US | 4.59% | 97,480 | $4.8M | Add +9.7% |
| LQD Ishr Ibx Usd Invgd CB ETF-Ui | 3.48% | 33,644 | $3.6M | Add +9.2% |
| TLT iShares 20+ Year Treasury BD | 3.47% | 39,192 | $3.6M | Add +11.3% |
| BND Vanguard Total Bond Market | 3.24% | 46,602 | $3.4M | Reduce -1.6% |
| CMF iShares California Muni Bond | 2.81% | 51,132 | $2.9M | Reduce -2.1% |
| DFAE Dimensional Emerging Core Eq | 2.50% | 100,342 | $2.6M | Add +4.0% |
| TOTL SS Doubleline TR Tact ETF | 2.20% | 57,392 | $2.3M | Add +8.3% |
| GOVT iShares US Treasury Bond ETF | 1.81% | 82,957 | $1.9M | Reduce -1.6% |
| MSFT Microsoft Corp. | 1.81% | 4,188 | $1.9M | Reduce -1.2% |
| DFAI Dimensional International Co. | 1.70% | 59,394 | $1.8M | Add +2.7% |
| AGG iShares Core U.S. Aggregate | 1.62% | 17,294 | $1.7M | Reduce -5.9% |
| QCOM Qualcomm Inc. | 1.49% | 7,757 | $1.5M | Reduce -25.6% |
| IJJ iShares S&P Mid-Cap 400 Valu | 1.41% | 12,857 | $1.5M | Add +2.9% |
| DFAX Dimensional World Ex US Core | 1.29% | 52,813 | $1.3M | Reduce -1.2% |
| MDYG SS SPDR S&P 400 MC GR ETF | 1.27% | 15,664 | $1.3M | Add +1.2% |
| SRLN SS Blackstone Sr Loan ETF | 1.12% | 27,771 | $1.2M | Add +9.6% |
| NVDA Nvidia Corp. | 1.08% | 9,071 | $1.1M | Reduce -2.1% |
| HYG Ishr Ibx Usd Hiyld CB ETF-Ui | 1.07% | 14,440 | $1.1M | Add +8.9% |
| AVUV Avantis US Small Cap Value | 1.07% | 12,393 | $1.1M | Add +3.0% |
| QQQ Invesco QQQ Trust Series 1 | 1.04% | 2,255 | $1.1M | Reduce -13.6% |
| HD Home Depot Inc. | 1.02% | 3,069 | $1.1M | Reduce -0.4% |
| HYMB SS SPDR N Ice HY Muni ETF | 1.02% | 41,460 | $1.1M | Add +4.5% |
| META Meta Platforms Inc. Class A | 0.96% | 1,964 | $990K | Reduce -2.7% |
| DFNM Dimensional National Muni BD | 0.94% | 20,329 | $971K | Add +2.1% |
| VBK Van Morst SML-Cap Gro-Usd Inc. | 0.93% | 3,856 | $965K | Add +1.1% |
| CPNG Coupang Inc. | 0.92% | 45,454 | $952K | Reduce -2.4% |
| GOOGL Alphabet Inc. Class A | 0.86% | 4,887 | $890K | Reduce -2.3% |
| LLY Eli Lilly & Co. | 0.85% | 978 | $885K | Reduce -5.8% |
| DFAR Dimensional US Real Est ETF | 0.81% | 37,778 | $835K | Add +2.2% |
| SYK Stryker Corp. | 0.80% | 2,450 | $834K | Reduce -0.2% |
| SUB iShares Short-Term National | 0.79% | 7,811 | $817K | Reduce -8.2% |
| AMZN Amazon.com Inc. | 0.77% | 4,144 | $801K | Reduce -0.7% |
| WMT Walmart Inc. | 0.67% | 10,247 | $694K | Add +0.3% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.62% | 1,183 | $644K | Add +10.7% |
| INTC Intel Corp. | 0.52% | 17,309 | $536K | Reduce -4.4% |
| PEP Pepsico Inc. | 0.49% | 3,100 | $511K | Add +0.2% |
| ORCL Oracle Corp. | 0.49% | 3,562 | $503K | Reduce -1.4% |
| UNH Unitedhealth Group Inc. | 0.45% | 912 | $464K | Add +1.1% |
| XOM Exxon Mobil Corp. | 0.44% | 3,940 | $454K | Add +11.2% |
| VOO Vanguard S&P 500 ETF | 0.44% | 905 | $453K | No change |
| IWF iShares Russell 1000 Growth | 0.42% | 1,197 | $436K | Reduce -2.2% |
| SHM SS SPDR N Ice St Muni ETF | 0.38% | 8,379 | $395K | Add +0.6% |
| JNJ Johnson & Johnson | 0.37% | 2,594 | $379K | Reduce -4.7% |
| SPYG SS SPDR P S&P 500 Growth ETF | 0.34% | 4,417 | $354K | No change |
| CSCO Cisco Systems Inc. | 0.33% | 7,232 | $344K | Reduce -10.9% |
| RTX RTX Corp. | 0.30% | 3,122 | $313K | Reduce -6.4% |
| SPYV SS SPDR P S&P 500 Value ETF | 0.30% | 6,409 | $312K | No change |
| DFAU Dimensional US Core Equity M | 0.30% | 8,291 | $311K | No change |
| ARKK ARK Innovation ETF | 0.28% | 6,544 | $288K | Reduce -16.8% |
| SBUX Starbucks Corp. | 0.27% | 3,654 | $284K | Reduce -0.5% |
| CVX Chevron Corp. | 0.27% | 1,812 | $283K | Reduce -4.1% |
| NKE Nike Inc. Class B | 0.27% | 3,687 | $278K | Reduce -3.0% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.26% | 667 | $271K | Reduce -0.9% |
| TXN Texas Instruments Inc. | 0.26% | 1,375 | $267K | Reduce -0.1% |
| EMQQ Emg MKT Internet ETF-USA Inc. filed as EXCHANGE TRADED CONCEPTS TRU | 0.24% | 7,521 | $250K | Reduce -10.5% |
| MCD McDonald's Corp. | 0.24% | 973 | $248K | Reduce -0.2% |
| GOOG Alphabet Inc. Class C | 0.23% | 1,313 | $241K | Reduce -5.7% |
| VGT Vanguard Info Tech ETF | 0.23% | 416 | $240K | Reduce -15.1% |
| IVV iShares Core S&P 500 ETF | 0.23% | 436 | $239K | No change |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.23% | 1,475 | $237K | Reduce -23.3% |
| ADBE Adobe Inc. | 0.23% | 425 | $236K | Reduce -5.6% |
| OEF iShares S&P 100 ETF | 0.22% | 870 | $230K | Reduce -2.8% |
| PG The Procter & Gamble Co. | 0.21% | 1,344 | $222K | Reduce -6.0% |
| MRK Merck & Co. Inc. | 0.21% | 1,784 | $221K | Reduce -1.3% |
| JPM JPMorgan Chase & Co. | 0.21% | 1,086 | $220K | Reduce -4.1% |
| PWZ Invesco California Amt-Free | 0.20% | 8,272 | $204K | Add +1.9% |
| ACN Accenture PLC Class A | 0.19% | 643 | $195K | Reduce -2.4% |
| ELV Elevance Health Inc. | 0.16% | 313 | $170K | New |
| NFJ Virtus DVD Intrst & PRM STR | 0.14% | 11,854 | $146K | Reduce -7.4% |
| XAODX Abrdn Total Dynamic Dividend | 0.14% | 16,646 | $140K | Reduce -12.1% |
| MU Micron Technology Inc. | 0.13% | 1,061 | $140K | New |
| CL Colgate-Palmolive Co. | 0.12% | 1,298 | $126K | New |
| APO Apollo Global Management Inc. | 0.08% | 721 | $85K | New |
| CBRE GBL REAL ESTATE INC FD | 0.07% | 15,024 | $76K | Add +0.9% |
| XJQCX Nuveen Credit Strategies Inc. | 0.07% | 12,696 | $70K | Reduce -13.3% |
| NCZ Virtus Convertible & Inc. FD | 0.03% | 12,385 | $36K | Reduce -6.1% |
| AMARIN CORP PLC | 0.01% | 14,250 | $10K | Reduce -5.0% |
Options reported separately and not counted above: SPY calls ($23.0M), AAPL puts ($1.5M), QQQ puts ($862K), SYK puts ($817K), MSFT puts ($670K), QCOM puts ($637K), HD puts ($620K), ORCL puts ($452K), META puts ($403K), GOOGL puts ($346K), NVDA puts ($259K), SBUX puts ($241K), and 25 more.
Other holdings (1): bonds, preferreds, convertibles and warrants · $7K (not counted above)
| Security | Class | Shares / Principal | Value | Change |
|---|---|---|---|---|
| EONR.WS HNR Acquisition Corp. -CW23 | *W EXP 11/15/202 | 170,500 | $7K | No change |
Total filed on the 13F, all lines: $103.7M.
Portfolio Sells Q1 2024 → Q2 2024
| INTC Intel Corp. | Reduce -4.4% | 0.52% | −0.28 |
| QCOM Qualcomm Inc. | Reduce -25.6% | 1.49% | −0.26 |
| DFAC Dimensional US Core Equity 2 | Reduce -2.4% | 5.48% | −0.25 |
| ZNTL Zentalis Pharmaceuticals Inc. | Sold out | 0.00% | −0.23 |
| AXON Axon Enterprise Inc. | Sold out | 0.00% | −0.21 |
| CMF iShares California Muni Bond | Reduce -2.1% | 2.81% | −0.18 |
| BND Vanguard Total Bond Market | Reduce -1.6% | 3.24% | −0.18 |
| BAC Bank of America Corp. | Sold out | 0.00% | −0.18 |
| AGG iShares Core U.S. Aggregate | Reduce -5.9% | 1.62% | −0.17 |
| HD Home Depot Inc. | Reduce -0.4% | 1.02% | −0.15 |
| PRU Prudential Financial Inc. | Sold out | 0.00% | −0.15 |
| ARKK ARK Innovation ETF | Reduce -16.8% | 0.28% | −0.11 |
| QQQ Invesco QQQ Trust Series 1 | Reduce -13.6% | 1.04% | −0.11 |
| GOVT iShares US Treasury Bond ETF | Reduce -1.6% | 1.81% | −0.10 |
| SUB iShares Short-Term National | Reduce -8.2% | 0.79% | −0.10 |
| NKE Nike Inc. Class B | Reduce -3.0% | 0.27% | −0.09 |
| VTV Vanguard Mrngstr Val ETF-Aui | Reduce -23.3% | 0.23% | −0.08 |
| JPC Nuveen Prefered & Income Opp | Sold out | 0.00% | −0.08 |
| MDXG Mimedx Group Inc. | Sold out | 0.00% | −0.08 |
| CSCO Cisco Systems Inc. | Reduce -10.9% | 0.33% | −0.07 |
| SYK Stryker Corp. | Reduce -0.2% | 0.80% | −0.07 |
| JNJ Johnson & Johnson | Reduce -4.7% | 0.37% | −0.06 |
| SBUX Starbucks Corp. | Reduce -0.5% | 0.27% | −0.06 |
| DFAX Dimensional World Ex US Core | Reduce -1.2% | 1.29% | −0.06 |
| ACN Accenture PLC Class A | Reduce -2.4% | 0.19% | −0.04 |
| MCD McDonald's Corp. | Reduce -0.2% | 0.24% | −0.03 |
| MRK Merck & Co. Inc. | Reduce -1.3% | 0.21% | −0.02 |
| VGT Vanguard Info Tech ETF | Reduce -15.1% | 0.23% | −0.02 |
| CVX Chevron Corp. | Reduce -4.1% | 0.27% | −0.02 |
| NFJ Virtus DVD Intrst & PRM STR | Reduce -7.4% | 0.14% | −0.02 |
| XAODX Abrdn Total Dynamic Dividend | Reduce -12.1% | 0.14% | −0.02 |
| RTX RTX Corp. | Reduce -6.4% | 0.30% | −0.02 |
| EMQQ Emg MKT Internet ETF-USA Inc. | Reduce -10.5% | 0.24% | −0.02 |
| BRK.B Berkshire Hathaway Inc. Class B | Reduce -0.9% | 0.26% | −0.02 |
| META Meta Platforms Inc. Class A | Reduce -2.7% | 0.96% | −0.02 |
| PG The Procter & Gamble Co. | Reduce -6.0% | 0.21% | −0.02 |
| JPM JPMorgan Chase & Co. | Reduce -4.1% | 0.21% | −0.01 |
| XJQCX Nuveen Credit Strategies Inc. | Reduce -13.3% | 0.07% | −0.01 |
| NCZ Virtus Convertible & Inc. FD | Reduce -6.1% | 0.03% | −0.00 |
| AMARIN CORP PLC | Reduce -5.0% | 0.01% | −0.00 |
| OEF iShares S&P 100 ETF | Reduce -2.8% | 0.22% | +0.00 |
| ADBE Adobe Inc. | Reduce -5.6% | 0.23% | +0.00 |
| IWF iShares Russell 1000 Growth | Reduce -2.2% | 0.42% | +0.01 |
| TXN Texas Instruments Inc. | Reduce -0.1% | 0.26% | +0.02 |
| GOOG Alphabet Inc. Class C | Reduce -5.7% | 0.23% | +0.02 |
| AMZN Amazon.com Inc. | Reduce -0.7% | 0.77% | +0.03 |
| ORCL Oracle Corp. | Reduce -1.4% | 0.49% | +0.03 |
| MSFT Microsoft Corp. | Reduce -1.2% | 1.81% | +0.03 |
| LLY Eli Lilly & Co. | Reduce -5.8% | 0.85% | +0.05 |
| CPNG Coupang Inc. | Reduce -2.4% | 0.92% | +0.10 |
Portfolio Buys Q1 2024 → Q2 2024
| SCHG Schwab US Large-Cap Growth | Add +2.8% | 8.89% | +0.70 |
| VGSH Vanguard Short-Term Treasury | Add +9.5% | 5.73% | +0.34 |
| SCHR Schwab Intermediate-Term US | Add +9.7% | 4.59% | +0.26 |
| ELV Elevance Health Inc. | New | 0.16% | +0.16 |
| TLT iShares 20+ Year Treasury BD | Add +11.3% | 3.47% | +0.16 |
| LQD Ishr Ibx Usd Invgd CB ETF-Ui | Add +9.2% | 3.48% | +0.14 |
| DFAE Dimensional Emerging Core Eq | Add +4.0% | 2.50% | +0.13 |
| MU Micron Technology Inc. | New | 0.13% | +0.13 |
| CL Colgate-Palmolive Co. | New | 0.12% | +0.12 |
| TOTL SS Doubleline TR Tact ETF | Add +8.3% | 2.20% | +0.09 |
| APO Apollo Global Management Inc. | New | 0.08% | +0.08 |
| SPY SS SPDR S&P 500 ETF Trust-US | Add +10.7% | 0.62% | +0.07 |
| SRLN SS Blackstone Sr Loan ETF | Add +9.6% | 1.12% | +0.06 |
| WMT Walmart Inc. | Add +0.3% | 0.67% | +0.06 |
| HYG Ishr Ibx Usd Hiyld CB ETF-Ui | Add +8.9% | 1.07% | +0.05 |
| XOM Exxon Mobil Corp. | Add +11.2% | 0.44% | +0.03 |
| HYMB SS SPDR N Ice HY Muni ETF | Add +4.5% | 1.02% | +0.01 |
| UNH Unitedhealth Group Inc. | Add +1.1% | 0.45% | +0.01 |
| PWZ Invesco California Amt-Free | Add +1.9% | 0.20% | −0.00 |
| CBRE GBL REAL ESTATE INC FD | Add +0.9% | 0.07% | −0.01 |
| SHM SS SPDR N Ice St Muni ETF | Add +0.6% | 0.38% | −0.01 |
| DFNM Dimensional National Muni BD | Add +2.1% | 0.94% | −0.01 |
| DFAR Dimensional US Real Est ETF | Add +2.2% | 0.81% | −0.02 |
| DFAI Dimensional International Co. | Add +2.7% | 1.70% | −0.04 |
| PEP Pepsico Inc. | Add +0.2% | 0.49% | −0.04 |
| AVUV Avantis US Small Cap Value | Add +3.0% | 1.07% | −0.05 |
| VBK Van Morst SML-Cap Gro-Usd Inc. | Add +1.1% | 0.93% | −0.06 |
| IJJ iShares S&P Mid-Cap 400 Valu | Add +2.9% | 1.41% | −0.06 |
| MDYG SS SPDR S&P 400 MC GR ETF | Add +1.2% | 1.27% | −0.07 |
| AVLV Avantis US Large Cap Value | Add +4.5% | 11.85% | −0.09 |
Options Activity Q1 2024 → Q2 2024
| SPY SS SPDR S&P 500 ETF Trust-US | call | Reduce -6.6% | 42,200 | $23.0M |
| SYK Stryker Corp. | put | New | 2,400 | $817K |
| QCOM Qualcomm Inc. | put | Reduce -43.9% | 3,200 | $637K |
| ORCL Oracle Corp. | put | New | 3,200 | $452K |
| NVDA Nvidia Corp. | put | Add +110.0% | 2,100 | $259K |
| APO Apollo Global Management Inc. | put | New | 1,200 | $142K |
| BAC Bank of America Corp. | put | Sold out | 2,100 | $80Kbefore exit |
| CL Colgate-Palmolive Co. | put | New | 800 | $78K |
| PRU Prudential Financial Inc. | put | Sold out | 600 | $70Kbefore exit |
| MU Micron Technology Inc. | put | New | 500 | $66K |
| ELV Elevance Health Inc. | put | New | 100 | $54K |
Calls and puts are listed by the shares they cover; their value is not part of the stock holdings above.
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 97 | $200.6M | AVLV, VGSH, SCHG, SGOV, AAPL |
| Q1 2026 | 92 | $179.2M | AVLV, SGOV, VGSH, SCHG, AAPL |
| Q4 2025 | 88 | $154.4M | AVLV, SCHG, VGSH, AAPL, DFAC |
| Q3 2025 | 89 | $146.4M | AVLV, SCHG, AAPL, VGSH, AVGO |
| Q2 2025 | 84 | $131.9M | AVLV, SCHG, VGSH, AAPL, SCHR |
| Q1 2025 | 82 | $117.1M | AVLV, SCHG, AAPL, VGSH, SCHR |
| Q4 2024 | 88 | $117.1M | AVLV, SCHG, AAPL, VGSH, DFAC |
| Q3 2024 | 88 | $110.8M | AVLV, SCHG, VGSH, AAPL, DFAC |
| Q2 2024 | 82 | $103.7M | AVLV, SCHG, VGSH, DFAC, AAPL |
| Q1 2024 | 84 | $100.7M | AVLV, SCHG, DFAC, VGSH, SCHR |