Heritage Wealth Management, Inc.
In its 13F for Q1 2025 (holdings as of March 31, 2025, filed April 30, 2025), Heritage Wealth Management, Inc. reported 82 stock positions worth $117.1 million. Its top holding was Avantis US Large Cap Value (AVLV) at 10.9% of the portfolio, followed by Schwab US Large-Cap Growth (SCHG, 7.3%) and Apple (AAPL, 5.7%). Compared with Q4 2024, it opened 2 new positions, sold out of 8, added to 38 and reduced 35. The biggest buy was Broadcom (AVGO, shares +1155%) and the biggest sale Dimensional US Core Equity 2 (DFAC, shares −2%).
- Most Recent 13F
- Q2 2026
- Location
- SAN DIEGO, CA
- CIK
- 0002012170
- Portfolio Value
- $117.1M (Q1 2025)
- SEC Filing
- 0001941040-25-000247 ↗ filed Apr 30, 2025
Holdings Value
Holdings 82 stocks · $117.1M
| AVLV Avantis US Large Cap Value | 10.91% | 195,897 | $12.8M | Add +2.9% |
| SCHG Schwab US Large-Cap Growth | 7.33% | 342,994 | $8.6M | Add +0.8% |
| AAPL Apple Inc. | 5.73% | 30,184 | $6.7M | Add +16.9% |
| VGSH Vanguard Short-Term Treasury | 5.23% | 104,314 | $6.1M | Reduce -3.2% |
| SCHR Schwab Intermediate-Term US | 4.19% | 197,478 | $4.9M | Reduce -3.4% |
| DFAC Dimensional US Core Equity 2 | 4.10% | 145,462 | $4.8M | Reduce -1.6% |
| LQD Ishr Ibx Usd Invgd CB ETF-Ui | 3.10% | 33,369 | $3.6M | Reduce -3.2% |
| BND Vanguard Total Bond Market | 2.77% | 44,197 | $3.2M | Reduce -10.0% |
| AVGO Broadcom Inc. | 2.67% | 18,694 | $3.1M | Add +1155.5% |
| CMF iShares California Muni Bond | 2.34% | 48,718 | $2.7M | Add +1.9% |
| TLT iShares 20+ Year Treasury BD | 2.30% | 29,565 | $2.7M | Reduce -5.9% |
| TOTL SS Doubleline TR Tact ETF | 2.14% | 62,133 | $2.5M | Add +0.7% |
| PLTR Palantir Technologies Inc. Class A | 2.09% | 29,024 | $2.4M | No change |
| IJJ iShares S&P Mid-Cap 400 Valu | 1.76% | 17,248 | $2.1M | Add +4.5% |
| DFAE Dimensional Emerging Core Eq | 1.64% | 73,971 | $1.9M | Reduce -2.7% |
| MSFT Microsoft Corp. | 1.63% | 5,096 | $1.9M | Add +3.0% |
| MDYG SS SPDR S&P 400 MC GR ETF | 1.63% | 23,985 | $1.9M | Add +5.9% |
| VBK Van Morst SML-Cap Gro-Usd Inc. | 1.60% | 7,427 | $1.9M | Add +6.0% |
| GOVT iShares US Treasury Bond ETF | 1.52% | 77,521 | $1.8M | Reduce -9.9% |
| AVUV Avantis US Small Cap Value | 1.50% | 20,142 | $1.8M | Add +7.0% |
| HYG Ishr Ibx Usd Hiyld CB ETF-Ui | 1.50% | 22,253 | $1.8M | Add +0.7% |
| SRLN SS Blackstone Sr Loan ETF | 1.47% | 41,738 | $1.7M | Reduce -2.5% |
| DFAI Dimensional International Co. | 1.38% | 51,746 | $1.6M | Reduce -0.4% |
| AGG iShares Core U.S. Aggregate | 1.36% | 16,077 | $1.6M | Reduce -11.9% |
| META Meta Platforms Inc. Class A | 1.36% | 2,757 | $1.6M | Add +32.6% |
| VOO Vanguard S&P 500 ETF | 1.33% | 3,035 | $1.6M | Add +3.1% |
| DFNM Dimensional National Muni BD | 1.13% | 27,868 | $1.3M | Add +7.9% |
| NVDA Nvidia Corp. | 1.08% | 11,625 | $1.3M | Add +28.5% |
| HYMB SS SPDR N Ice HY Muni ETF | 1.07% | 49,466 | $1.2M | Add +7.2% |
| IUSG iShares Core S&P U.S. Growth | 1.06% | 9,735 | $1.2M | No change |
| DFAX Dimensional World Ex US Core | 1.05% | 46,963 | $1.2M | Reduce -0.8% |
| QQQ Invesco QQQ Trust Series 1 | 0.93% | 2,315 | $1.1M | Add +0.1% |
| HD Home Depot Inc. | 0.90% | 2,872 | $1.1M | Add +0.4% |
| AMZN Amazon.com Inc. | 0.84% | 5,178 | $985K | Add +3.4% |
| WMT Walmart Inc. | 0.78% | 10,385 | $912K | Reduce -0.2% |
| SYK Stryker Corp. | 0.78% | 2,449 | $912K | Reduce -0.1% |
| GOOGL Alphabet Inc. Class A | 0.78% | 5,870 | $908K | Reduce -0.5% |
| DFAR Dimensional US Real Est ETF | 0.75% | 36,786 | $874K | Reduce -0.2% |
| LLY Eli Lilly & Co. | 0.74% | 1,055 | $871K | Add +0.6% |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.70% | 4,719 | $815K | Reduce -4.7% |
| QCOM Qualcomm Inc. | 0.69% | 5,269 | $809K | Add +7.1% |
| CPNG Coupang Inc. | 0.67% | 35,773 | $785K | Reduce -11.4% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.59% | 1,233 | $690K | Reduce -7.7% |
| UNH Unitedhealth Group Inc. | 0.49% | 1,089 | $570K | Reduce -0.6% |
| SHM SS SPDR N Ice St Muni ETF | 0.49% | 11,948 | $569K | Add +9.7% |
| PEP Pepsico Inc. | 0.45% | 3,491 | $523K | Reduce -1.1% |
| ORCL Oracle Corp. | 0.43% | 3,583 | $501K | Add +0.5% |
| JNJ Johnson & Johnson | 0.42% | 2,963 | $491K | Reduce -0.1% |
| HIMS Hims & Hers Health Inc. | 0.41% | 16,111 | $476K | Reduce -0.1% |
| XOM Exxon Mobil Corp. | 0.40% | 3,953 | $470K | Reduce -0.5% |
| RTX RTX Corp. | 0.40% | 3,507 | $465K | Reduce -0.0% |
| CSCO Cisco Systems Inc. | 0.38% | 7,289 | $450K | Reduce -2.8% |
| JPM JPMorgan Chase & Co. | 0.36% | 1,734 | $425K | Add +1.1% |
| MUB iShares National Muni Bond E | 0.36% | 4,014 | $423K | Add +8.1% |
| INTC Intel Corp. | 0.36% | 18,350 | $417K | Add +7.7% |
| SBUX Starbucks Corp. | 0.34% | 4,013 | $394K | Add +0.6% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.33% | 735 | $391K | Add +7.0% |
| AXON Axon Enterprise Inc. | 0.32% | 713 | $375K | No change |
| VEA Vanguard Ftse Developed ETF | 0.31% | 7,112 | $362K | Add +15.3% |
| SUB iShares Short-Term National | 0.30% | 3,371 | $356K | Reduce -23.1% |
| IWF iShares Russell 1000 Growth | 0.29% | 930 | $336K | Reduce -2.9% |
| CVX Chevron Corp. | 0.26% | 1,853 | $310K | Add +0.6% |
| MCD McDonald's Corp. | 0.26% | 974 | $304K | Add +0.3% |
| COST Costco Wholesale Corp. | 0.25% | 304 | $288K | No change |
| V Visa Inc. Class A | 0.24% | 795 | $279K | Add +1.4% |
| PG The Procter & Gamble Co. | 0.23% | 1,598 | $272K | Reduce -0.3% |
| VBR Vngrd Mrngst SL-CP Val ETF-U | 0.23% | 1,442 | $269K | Add +4.8% |
| NKE Nike Inc. Class B | 0.23% | 4,209 | $267K | Reduce -1.7% |
| NFLX Netflix Inc. | 0.22% | 278 | $259K | Add +17.8% |
| ABBV Abbvie Inc. | 0.22% | 1,229 | $258K | New |
| ARKK ARK Innovation ETF | 0.21% | 5,285 | $251K | Reduce -12.8% |
| MELI MercadoLibre Inc. | 0.21% | 127 | $248K | Add +0.8% |
| IVV iShares Core S&P 500 ETF | 0.21% | 436 | $245K | No change |
| TXN Texas Instruments Inc. | 0.21% | 1,357 | $244K | Add +5.9% |
| OEF iShares S&P 100 ETF | 0.20% | 856 | $232K | Reduce -1.6% |
| DFAU Dimensional US Core Equity M | 0.19% | 5,809 | $223K | Reduce -26.1% |
| IWD iShares Russell 1000 Value E | 0.19% | 1,164 | $219K | New |
| EMQQ Emg MKT Internet ETF-USA Inc. filed as EXCHANGE TRADED CONCEPTS TRU | 0.18% | 5,568 | $212K | Reduce -10.8% |
| TSLA Tesla Inc. | 0.18% | 814 | $211K | Add +30.2% |
| NU Nu Holdings Ltd./Cayman Isl-A filed as NU HLDGS LTD | 0.09% | 10,000 | $102K | No change |
| XAODX Abrdn Total Dynamic Dividend | 0.08% | 11,064 | $93K | Reduce -40.2% |
| AMARIN CORP PLC | 0.01% | 14,250 | $6K | No change |
Options reported separately and not counted above: SPY calls ($15.8M).
Other holdings (1): bonds, preferreds, convertibles and warrants · $12K (not counted above)
| Security | Class | Shares / Principal | Value | Change |
|---|---|---|---|---|
| EONR.WS HNR Acquisition Corp. -CW23 | *W EXP 11/15/202 | 191,735 | $12K | No change |
Total filed on the 13F, all lines: $117.1M.
Portfolio Sells Q4 2024 → Q1 2025
| DFAC Dimensional US Core Equity 2 | Reduce -1.6% | 4.10% | −0.27 |
| BND Vanguard Total Bond Market | Reduce -10.0% | 2.77% | −0.24 |
| MRK Merck & Co. Inc. | Sold out | 0.00% | −0.22 |
| ACN Accenture PLC Class A | Sold out | 0.00% | −0.20 |
| VGT Vanguard Info Tech ETF | Sold out | 0.00% | −0.19 |
| SPYV SS SPDR P S&P 500 Value ETF | Sold out | 0.00% | −0.19 |
| SRE Sempra | Sold out | 0.00% | −0.18 |
| GOOGL Alphabet Inc. Class A | Reduce -0.5% | 0.78% | −0.18 |
| GOVT iShares US Treasury Bond ETF | Reduce -9.9% | 1.52% | −0.17 |
| AGG iShares Core U.S. Aggregate | Reduce -11.9% | 1.36% | −0.15 |
| VGSH Vanguard Short-Term Treasury | Reduce -3.2% | 5.23% | −0.13 |
| NFJ Virtus DVD Intrst & PRM STR | Sold out | 0.00% | −0.12 |
| SUB iShares Short-Term National | Reduce -23.1% | 0.30% | −0.09 |
| CPNG Coupang Inc. | Reduce -11.4% | 0.67% | −0.09 |
| DFAU Dimensional US Core Equity M | Reduce -26.1% | 0.19% | −0.08 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -7.7% | 0.59% | −0.08 |
| ARKK ARK Innovation ETF | Reduce -12.8% | 0.21% | −0.08 |
| SRLN SS Blackstone Sr Loan ETF | Reduce -2.5% | 1.47% | −0.06 |
| XAODX Abrdn Total Dynamic Dividend | Reduce -40.2% | 0.08% | −0.05 |
| CBRE GBL REAL ESTATE INC FD | Sold out | 0.00% | −0.05 |
| NKE Nike Inc. Class B | Reduce -1.7% | 0.23% | −0.05 |
| LQD Ishr Ibx Usd Invgd CB ETF-Ui | Reduce -3.2% | 3.10% | −0.05 |
| SCHR Schwab Intermediate-Term US | Reduce -3.4% | 4.19% | −0.05 |
| TLT iShares 20+ Year Treasury BD | Reduce -5.9% | 2.30% | −0.04 |
| IWF iShares Russell 1000 Growth | Reduce -2.9% | 0.29% | −0.04 |
| NCZ Virtus Convertible & Inc. FD | Sold out | 0.00% | −0.03 |
| WMT Walmart Inc. | Reduce -0.2% | 0.78% | −0.02 |
| VTV Vanguard Mrngstr Val ETF-Aui | Reduce -4.7% | 0.70% | −0.02 |
| OEF iShares S&P 100 ETF | Reduce -1.6% | 0.20% | −0.02 |
| DFAE Dimensional Emerging Core Eq | Reduce -2.7% | 1.64% | −0.01 |
| PEP Pepsico Inc. | Reduce -1.1% | 0.45% | −0.01 |
| EMQQ Emg MKT Internet ETF-USA Inc. | Reduce -10.8% | 0.18% | −0.00 |
| PG The Procter & Gamble Co. | Reduce -0.3% | 0.23% | +0.00 |
| CSCO Cisco Systems Inc. | Reduce -2.8% | 0.38% | +0.00 |
| UNH Unitedhealth Group Inc. | Reduce -0.6% | 0.49% | +0.01 |
| DFAR Dimensional US Real Est ETF | Reduce -0.2% | 0.75% | +0.01 |
| SYK Stryker Corp. | Reduce -0.1% | 0.78% | +0.03 |
| XOM Exxon Mobil Corp. | Reduce -0.5% | 0.40% | +0.04 |
| DFAX Dimensional World Ex US Core | Reduce -0.8% | 1.05% | +0.05 |
| RTX RTX Corp. | Reduce -0.0% | 0.40% | +0.05 |
| JNJ Johnson & Johnson | Reduce -0.1% | 0.42% | +0.05 |
| HIMS Hims & Hers Health Inc. | Reduce -0.1% | 0.41% | +0.07 |
| DFAI Dimensional International Co. | Reduce -0.4% | 1.38% | +0.08 |
Portfolio Buys Q4 2024 → Q1 2025
| AVGO Broadcom Inc. | Add +1155.5% | 2.67% | +2.38 |
| META Meta Platforms Inc. Class A | Add +32.6% | 1.36% | +0.32 |
| ABBV Abbvie Inc. | New | 0.22% | +0.22 |
| AAPL Apple Inc. | Add +16.9% | 5.73% | +0.20 |
| IWD iShares Russell 1000 Value E | New | 0.19% | +0.19 |
| DFNM Dimensional National Muni BD | Add +7.9% | 1.13% | +0.08 |
| BRK.B Berkshire Hathaway Inc. Class B | Add +7.0% | 0.33% | +0.07 |
| INTC Intel Corp. | Add +7.7% | 0.36% | +0.06 |
| TOTL SS Doubleline TR Tact ETF | Add +0.7% | 2.14% | +0.06 |
| HYMB SS SPDR N Ice HY Muni ETF | Add +7.2% | 1.07% | +0.06 |
| VEA Vanguard Ftse Developed ETF | Add +15.3% | 0.31% | +0.06 |
| LLY Eli Lilly & Co. | Add +0.6% | 0.74% | +0.05 |
| AVLV Avantis US Large Cap Value | Add +2.9% | 10.91% | +0.05 |
| QCOM Qualcomm Inc. | Add +7.1% | 0.69% | +0.05 |
| SHM SS SPDR N Ice St Muni ETF | Add +9.7% | 0.49% | +0.04 |
| NFLX Netflix Inc. | Add +17.8% | 0.22% | +0.04 |
| NVDA Nvidia Corp. | Add +28.5% | 1.08% | +0.04 |
| CVX Chevron Corp. | Add +0.6% | 0.26% | +0.04 |
| MELI MercadoLibre Inc. | Add +0.8% | 0.21% | +0.03 |
| V Visa Inc. Class A | Add +1.4% | 0.24% | +0.03 |
| SBUX Starbucks Corp. | Add +0.6% | 0.34% | +0.03 |
| MUB iShares National Muni Bond E | Add +8.1% | 0.36% | +0.02 |
| MCD McDonald's Corp. | Add +0.3% | 0.26% | +0.02 |
| HYG Ishr Ibx Usd Hiyld CB ETF-Ui | Add +0.7% | 1.50% | +0.02 |
| JPM JPMorgan Chase & Co. | Add +1.1% | 0.36% | +0.01 |
| TXN Texas Instruments Inc. | Add +5.9% | 0.21% | +0.00 |
| CMF iShares California Muni Bond | Add +1.9% | 2.34% | +0.00 |
| IJJ iShares S&P Mid-Cap 400 Valu | Add +4.5% | 1.76% | +0.00 |
| VBR Vngrd Mrngst SL-CP Val ETF-U | Add +4.8% | 0.23% | −0.00 |
| VOO Vanguard S&P 500 ETF | Add +3.1% | 1.33% | −0.02 |
| TSLA Tesla Inc. | Add +30.2% | 0.18% | −0.04 |
| HD Home Depot Inc. | Add +0.4% | 0.90% | −0.05 |
| AVUV Avantis US Small Cap Value | Add +7.0% | 1.50% | −0.05 |
| MDYG SS SPDR S&P 400 MC GR ETF | Add +5.9% | 1.63% | −0.05 |
| VBK Van Morst SML-Cap Gro-Usd Inc. | Add +6.0% | 1.60% | −0.08 |
| ORCL Oracle Corp. | Add +0.5% | 0.43% | −0.08 |
| QQQ Invesco QQQ Trust Series 1 | Add +0.1% | 0.93% | −0.08 |
| AMZN Amazon.com Inc. | Add +3.4% | 0.84% | −0.10 |
| MSFT Microsoft Corp. | Add +3.0% | 1.63% | −0.15 |
| SCHG Schwab US Large-Cap Growth | Add +0.8% | 7.33% | −0.76 |
Options Activity Q4 2024 → Q1 2025
| SPY SS SPDR S&P 500 ETF Trust-US | call | Reduce -23.9% | 28,300 | $15.8M |
Calls and puts are listed by the shares they cover; their value is not part of the stock holdings above.
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 97 | $200.6M | AVLV, VGSH, SCHG, SGOV, AAPL |
| Q1 2026 | 92 | $179.2M | AVLV, SGOV, VGSH, SCHG, AAPL |
| Q4 2025 | 88 | $154.4M | AVLV, SCHG, VGSH, AAPL, DFAC |
| Q3 2025 | 89 | $146.4M | AVLV, SCHG, AAPL, VGSH, AVGO |
| Q2 2025 | 84 | $131.9M | AVLV, SCHG, VGSH, AAPL, SCHR |
| Q1 2025 | 82 | $117.1M | AVLV, SCHG, AAPL, VGSH, SCHR |
| Q4 2024 | 88 | $117.1M | AVLV, SCHG, AAPL, VGSH, DFAC |
| Q3 2024 | 88 | $110.8M | AVLV, SCHG, VGSH, AAPL, DFAC |
| Q2 2024 | 82 | $103.7M | AVLV, SCHG, VGSH, DFAC, AAPL |
| Q1 2024 | 84 | $100.7M | AVLV, SCHG, DFAC, VGSH, SCHR |