Heritage Wealth Management, Inc.
In its 13F for Q3 2025 (holdings as of September 30, 2025, filed November 5, 2025), Heritage Wealth Management, Inc. reported 89 stock positions worth $146.4 million. Its top holding was Avantis US Large Cap Value (AVLV) at 10.1% of the portfolio, followed by Schwab US Large-Cap Growth (SCHG, 8.1%) and Apple (AAPL, 4.9%). Compared with Q2 2025, it opened 6 new positions, sold out of 1, added to 39 and reduced 36. The biggest buy was a new position in iShares 0-3 Month Treasury B (SGOV) and the biggest sale Avantis US Large Cap Value (AVLV, shares −1%).
- Most Recent 13F
- Q2 2026
- Location
- SAN DIEGO, CA
- CIK
- 0002012170
- Portfolio Value
- $146.4M (Q3 2025)
- SEC Filing
- 0001420506-25-003005 ↗ filed Nov 5, 2025
Holdings Value
Holdings 89 stocks · $146.4M
| AVLV Avantis US Large Cap Value | 10.11% | 204,859 | $14.8M | Reduce -0.8% |
| SCHG Schwab US Large-Cap Growth | 8.10% | 371,903 | $11.9M | Reduce -4.7% |
| AAPL Apple Inc. | 4.93% | 28,369 | $7.2M | Reduce -3.9% |
| VGSH Vanguard Short-Term Treasury | 4.79% | 119,203 | $7.0M | Add +0.9% |
| AVGO Broadcom Inc. | 3.63% | 16,111 | $5.3M | Reduce -13.9% |
| PLTR Palantir Technologies Inc. Class A | 3.62% | 29,078 | $5.3M | Add +0.1% |
| DFAC Dimensional US Core Equity 2 | 3.49% | 132,404 | $5.1M | Reduce -1.4% |
| SCHR Schwab Intermediate-Term US | 3.44% | 200,229 | $5.0M | Reduce -3.3% |
| SGOV iShares 0-3 Month Treasury B | 2.81% | 40,872 | $4.1M | New |
| LQD Ishr Ibx Usd Invgd CB ETF-Ui | 2.57% | 33,782 | $3.8M | Reduce -2.5% |
| BND Vanguard Total Bond Market | 2.28% | 44,891 | $3.3M | Add +1.8% |
| TOTL SS Doubleline TR Tact ETF | 1.85% | 66,857 | $2.7M | Add +4.5% |
| CMF iShares California Muni Bond | 1.82% | 46,841 | $2.7M | Reduce -0.4% |
| TLT iShares 20+ Year Treasury BD | 1.81% | 29,709 | $2.7M | Reduce -2.8% |
| MSFT Microsoft Corp. | 1.70% | 4,820 | $2.5M | Add +0.6% |
| IJJ iShares S&P Mid-Cap 400 Valu | 1.66% | 18,689 | $2.4M | Add +2.0% |
| MDYG SS SPDR S&P 400 MC GR ETF | 1.63% | 26,113 | $2.4M | Add +2.2% |
| VBK Van Morst SML-Cap Gro-Usd Inc. | 1.56% | 7,675 | $2.3M | Add +4.1% |
| AVUV Avantis US Small Cap Value | 1.53% | 22,569 | $2.2M | Add +3.9% |
| DFAE Dimensional Emerging Core Eq | 1.48% | 68,906 | $2.2M | Reduce -9.4% |
| NVDA Nvidia Corp. | 1.43% | 11,187 | $2.1M | Reduce -1.6% |
| META Meta Platforms Inc. Class A | 1.37% | 2,726 | $2.0M | Reduce -0.8% |
| HYG Ishr Ibx Usd Hiyld CB ETF-Ui | 1.34% | 24,119 | $2.0M | Add +3.4% |
| SRLN SS Blackstone Sr Loan ETF | 1.31% | 45,999 | $1.9M | Add +5.0% |
| GOVT iShares US Treasury Bond ETF | 1.27% | 80,681 | $1.9M | Add +4.8% |
| DFAI Dimensional International Co. | 1.23% | 49,500 | $1.8M | Reduce -6.7% |
| VTV Vanguard Mrngstr Val ETF-Aui | 1.18% | 9,292 | $1.7M | Add +2.8% |
| AGG iShares Core U.S. Aggregate | 1.17% | 17,072 | $1.7M | Add +6.3% |
| IUSG iShares Core S&P U.S. Growth | 1.09% | 9,735 | $1.6M | No change |
| GOOGL Alphabet Inc. Class A | 0.98% | 5,927 | $1.4M | Add +1.3% |
| DFNM Dimensional National Muni BD | 0.97% | 29,531 | $1.4M | Add +5.9% |
| QQQ Invesco QQQ Trust Series 1 | 0.96% | 2,349 | $1.4M | Add +4.0% |
| VOO Vanguard S&P 500 ETF | 0.96% | 2,288 | $1.4M | Add +0.1% |
| HYMB SS SPDR N Ice HY Muni ETF | 0.92% | 53,981 | $1.3M | Add +7.5% |
| DFAX Dimensional World Ex US Core | 0.91% | 42,262 | $1.3M | Reduce -1.4% |
| AMZN Amazon.com Inc. | 0.81% | 5,375 | $1.2M | Add +3.6% |
| HD Home Depot Inc. | 0.75% | 2,708 | $1.1M | Reduce -3.7% |
| CPNG Coupang Inc. | 0.75% | 33,916 | $1.1M | Reduce -5.3% |
| WMT Walmart Inc. | 0.73% | 10,389 | $1.1M | Reduce -0.2% |
| ORCL Oracle Corp. | 0.69% | 3,589 | $1.0M | Add +0.5% |
| HIMS Hims & Hers Health Inc. | 0.62% | 16,111 | $914K | No change |
| SYK Stryker Corp. | 0.62% | 2,444 | $904K | No change |
| DFAR Dimensional US Real Est ETF | 0.60% | 37,085 | $884K | Reduce -2.9% |
| QCOM Qualcomm Inc. | 0.59% | 5,212 | $867K | Reduce -0.1% |
| SCHD Schwab US DVD Equity ETF | 0.59% | 31,700 | $865K | New |
| LLY Eli Lilly & Co. | 0.53% | 1,025 | $782K | Reduce -2.0% |
| AVUS Avantis U.S. Equity ETF | 0.51% | 6,933 | $754K | New |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.45% | 979 | $652K | Add +0.1% |
| SHM SS SPDR N Ice St Muni ETF | 0.41% | 12,479 | $602K | Add +4.1% |
| INTC Intel Corp. | 0.41% | 17,909 | $601K | Add +0.8% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.39% | 1,141 | $574K | Add +22.2% |
| JPM JPMorgan Chase & Co. | 0.38% | 1,759 | $555K | Add +1.6% |
| AXON Axon Enterprise Inc. | 0.35% | 721 | $517K | Add +0.1% |
| RTX RTX Corp. | 0.35% | 3,071 | $514K | Reduce -12.2% |
| JNJ Johnson & Johnson | 0.35% | 2,744 | $509K | Reduce -6.3% |
| TSLA Tesla Inc. | 0.33% | 1,086 | $483K | Reduce -2.1% |
| CSCO Cisco Systems Inc. | 0.33% | 7,010 | $480K | Reduce -7.3% |
| SCHF Schwab Intl Equity ETF | 0.32% | 20,188 | $470K | Add +5.1% |
| IWF iShares Russell 1000 Growth | 0.32% | 990 | $464K | Reduce -2.2% |
| PEP Pepsico Inc. | 0.31% | 3,214 | $451K | Add +0.3% |
| VEA Vanguard Ftse Developed ETF | 0.29% | 7,105 | $426K | No change |
| ARKK ARK Innovation ETF | 0.29% | 4,879 | $421K | Reduce -2.6% |
| MUB iShares National Muni Bond E | 0.27% | 3,682 | $392K | Reduce -0.8% |
| XOM Exxon Mobil Corp. | 0.26% | 3,371 | $380K | Reduce -14.0% |
| SUB iShares Short-Term National | 0.24% | 3,340 | $357K | Reduce -0.9% |
| NFLX Netflix Inc. | 0.22% | 274 | $329K | Add +3.8% |
| SBUX Starbucks Corp. | 0.22% | 3,771 | $319K | Add +0.3% |
| UNH Unitedhealth Group Inc. | 0.21% | 899 | $310K | Reduce -0.2% |
| MCD McDonald's Corp. | 0.20% | 974 | $296K | Add +0.2% |
| MELI MercadoLibre Inc. | 0.20% | 126 | $294K | No change |
| IVV iShares Core S&P 500 ETF | 0.20% | 436 | $292K | No change |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 0.20% | 972 | $286K | Add +4.7% |
| OEF iShares S&P 100 ETF | 0.19% | 856 | $285K | No change |
| COST Costco Wholesale Corp. | 0.19% | 304 | $281K | Add +0.3% |
| V Visa Inc. Class A | 0.19% | 813 | $278K | Add +3.6% |
| CVX Chevron Corp. | 0.18% | 1,656 | $257K | Reduce -7.5% |
| NKE Nike Inc. Class B | 0.17% | 3,654 | $255K | Add +0.9% |
| DFAU Dimensional US Core Equity M | 0.17% | 5,554 | $254K | Reduce -4.4% |
| GOOG Alphabet Inc. Class C | 0.17% | 1,037 | $253K | New |
| EMXC iShares MSCI Emr MRK Ex Chna | 0.17% | 3,712 | $251K | Add +5.9% |
| DFAS Dimensional US Small Cap ETF | 0.17% | 3,627 | $248K | Add +5.9% |
| IWD iShares Russell 1000 Value E | 0.17% | 1,209 | $246K | Reduce -0.3% |
| VGT Vanguard Info Tech ETF | 0.16% | 317 | $237K | Reduce -2.2% |
| EMQQ Emg MKT Internet ETF-USA Inc. filed as EXCHANGE TRADED CONCEPTS TRU | 0.16% | 4,984 | $231K | Reduce -3.5% |
| PG The Procter & Gamble Co. | 0.15% | 1,453 | $223K | Add +0.8% |
| ABBV Abbvie Inc. | 0.15% | 944 | $219K | New |
| TXN Texas Instruments Inc. | 0.15% | 1,170 | $215K | Reduce -8.5% |
| TJX TJX Companies Inc. filed as TJX COS INC NEW | 0.14% | 1,423 | $206K | New |
| NU Nu Holdings Ltd./Cayman Isl-A filed as NU HLDGS LTD | 0.11% | 10,000 | $160K | No change |
Options reported separately and not counted above: SPY calls ($2.8M).
Other holdings (1): bonds, preferreds, convertibles and warrants · $10K (not counted above)
| Security | Class | Shares / Principal | Value | Change |
|---|---|---|---|---|
| EONR.WS HNR Acquisition Corp. -CW23 | *W EXP 11/15/202 | 191,735 | $10K | No change |
Total filed on the 13F, all lines: $146.5M.
Portfolio Sells Q2 2025 → Q3 2025
| AVLV Avantis US Large Cap Value | Reduce -0.8% | 10.11% | −0.57 |
| SCHG Schwab US Large-Cap Growth | Reduce -4.7% | 8.10% | −0.54 |
| SCHR Schwab Intermediate-Term US | Reduce -3.3% | 3.44% | −0.49 |
| LQD Ishr Ibx Usd Invgd CB ETF-Ui | Reduce -2.5% | 2.57% | −0.31 |
| AVGO Broadcom Inc. | Reduce -13.9% | 3.63% | −0.28 |
| TLT iShares 20+ Year Treasury BD | Reduce -2.8% | 1.81% | −0.23 |
| DFAE Dimensional Emerging Core Eq | Reduce -9.4% | 1.48% | −0.19 |
| META Meta Platforms Inc. Class A | Reduce -0.8% | 1.37% | −0.17 |
| DFAC Dimensional US Core Equity 2 | Reduce -1.4% | 3.49% | −0.16 |
| CMF iShares California Muni Bond | Reduce -0.4% | 1.82% | −0.16 |
| DFAI Dimensional International Co. | Reduce -6.7% | 1.23% | −0.16 |
| LLY Eli Lilly & Co. | Reduce -2.0% | 0.53% | −0.08 |
| DFAR Dimensional US Real Est ETF | Reduce -2.9% | 0.60% | −0.08 |
| CSCO Cisco Systems Inc. | Reduce -7.3% | 0.33% | −0.07 |
| XAODX Abrdn Total Dynamic Dividend | Sold out | 0.00% | −0.07 |
| CPNG Coupang Inc. | Reduce -5.3% | 0.75% | −0.07 |
| XOM Exxon Mobil Corp. | Reduce -14.0% | 0.26% | −0.06 |
| TXN Texas Instruments Inc. | Reduce -8.5% | 0.15% | −0.05 |
| DFAX Dimensional World Ex US Core | Reduce -1.4% | 0.91% | −0.05 |
| WMT Walmart Inc. | Reduce -0.2% | 0.73% | −0.04 |
| QCOM Qualcomm Inc. | Reduce -0.1% | 0.59% | −0.04 |
| RTX RTX Corp. | Reduce -12.2% | 0.35% | −0.04 |
| HD Home Depot Inc. | Reduce -3.7% | 0.75% | −0.03 |
| SUB iShares Short-Term National | Reduce -0.9% | 0.24% | −0.03 |
| MUB iShares National Muni Bond E | Reduce -0.8% | 0.27% | −0.03 |
| CVX Chevron Corp. | Reduce -7.5% | 0.18% | −0.02 |
| DFAU Dimensional US Core Equity M | Reduce -4.4% | 0.17% | −0.01 |
| IWD iShares Russell 1000 Value E | Reduce -0.3% | 0.17% | −0.01 |
| IWF iShares Russell 1000 Growth | Reduce -2.2% | 0.32% | −0.01 |
| EMQQ Emg MKT Internet ETF-USA Inc. | Reduce -3.5% | 0.16% | −0.01 |
| VGT Vanguard Info Tech ETF | Reduce -2.2% | 0.16% | −0.00 |
| UNH Unitedhealth Group Inc. | Reduce -0.2% | 0.21% | −0.00 |
| JNJ Johnson & Johnson | Reduce -6.3% | 0.35% | +0.01 |
| ARKK ARK Innovation ETF | Reduce -2.6% | 0.29% | +0.02 |
| TSLA Tesla Inc. | Reduce -2.1% | 0.33% | +0.06 |
| NVDA Nvidia Corp. | Reduce -1.6% | 1.43% | +0.06 |
| AAPL Apple Inc. | Reduce -3.9% | 4.93% | +0.34 |
Portfolio Buys Q2 2025 → Q3 2025
| SGOV iShares 0-3 Month Treasury B | New | 2.81% | +2.81 |
| PLTR Palantir Technologies Inc. Class A | Add +0.1% | 3.62% | +0.62 |
| SCHD Schwab US DVD Equity ETF | New | 0.59% | +0.59 |
| AVUS Avantis U.S. Equity ETF | New | 0.51% | +0.51 |
| GOOGL Alphabet Inc. Class A | Add +1.3% | 0.98% | +0.20 |
| GOOG Alphabet Inc. Class C | New | 0.17% | +0.17 |
| ABBV Abbvie Inc. | New | 0.15% | +0.15 |
| TJX TJX Companies Inc. | New | 0.14% | +0.14 |
| INTC Intel Corp. | Add +0.8% | 0.41% | +0.11 |
| ORCL Oracle Corp. | Add +0.5% | 0.69% | +0.10 |
| BRK.B Berkshire Hathaway Inc. Class B | Add +22.2% | 0.39% | +0.05 |
| AVUV Avantis US Small Cap Value | Add +3.9% | 1.53% | +0.03 |
| QQQ Invesco QQQ Trust Series 1 | Add +4.0% | 0.96% | +0.02 |
| VBK Van Morst SML-Cap Gro-Usd Inc. | Add +4.1% | 1.56% | +0.01 |
| DFAS Dimensional US Small Cap ETF | Add +5.9% | 0.17% | +0.00 |
| EMXC iShares MSCI Emr MRK Ex Chna | Add +5.9% | 0.17% | +0.00 |
| SCHF Schwab Intl Equity ETF | Add +5.1% | 0.32% | −0.00 |
| JPM JPMorgan Chase & Co. | Add +1.6% | 0.38% | −0.00 |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | Add +4.7% | 0.20% | −0.00 |
| PEP Pepsico Inc. | Add +0.3% | 0.31% | −0.01 |
| SPY SS SPDR S&P 500 ETF Trust-US | Add +0.1% | 0.45% | −0.01 |
| MCD McDonald's Corp. | Add +0.2% | 0.20% | −0.01 |
| NKE Nike Inc. Class B | Add +0.9% | 0.17% | −0.02 |
| PG The Procter & Gamble Co. | Add +0.8% | 0.15% | −0.02 |
| V Visa Inc. Class A | Add +3.6% | 0.19% | −0.02 |
| SHM SS SPDR N Ice St Muni ETF | Add +4.1% | 0.41% | −0.02 |
| HYMB SS SPDR N Ice HY Muni ETF | Add +7.5% | 0.92% | −0.02 |
| VOO Vanguard S&P 500 ETF | Add +0.1% | 0.96% | −0.03 |
| VTV Vanguard Mrngstr Val ETF-Aui | Add +2.8% | 1.18% | −0.03 |
| COST Costco Wholesale Corp. | Add +0.3% | 0.19% | −0.04 |
| DFNM Dimensional National Muni BD | Add +5.9% | 0.97% | −0.04 |
| AGG iShares Core U.S. Aggregate | Add +6.3% | 1.17% | −0.04 |
| SBUX Starbucks Corp. | Add +0.3% | 0.22% | −0.04 |
| NFLX Netflix Inc. | Add +3.8% | 0.22% | −0.04 |
| MDYG SS SPDR S&P 400 MC GR ETF | Add +2.2% | 1.63% | −0.05 |
| AMZN Amazon.com Inc. | Add +3.6% | 0.81% | −0.06 |
| IJJ iShares S&P Mid-Cap 400 Valu | Add +2.0% | 1.66% | −0.06 |
| GOVT iShares US Treasury Bond ETF | Add +4.8% | 1.27% | −0.07 |
| SRLN SS Blackstone Sr Loan ETF | Add +5.0% | 1.31% | −0.08 |
| HYG Ishr Ibx Usd Hiyld CB ETF-Ui | Add +3.4% | 1.34% | −0.09 |
| TOTL SS Doubleline TR Tact ETF | Add +4.5% | 1.85% | −0.09 |
| AXON Axon Enterprise Inc. | Add +0.1% | 0.35% | −0.10 |
| MSFT Microsoft Corp. | Add +0.6% | 1.70% | −0.10 |
| BND Vanguard Total Bond Market | Add +1.8% | 2.28% | −0.18 |
| VGSH Vanguard Short-Term Treasury | Add +0.9% | 4.79% | −0.47 |
Options Activity Q2 2025 → Q3 2025
| SPY SS SPDR S&P 500 ETF Trust-US | call | Add +23.3% | 36,000 | $2.8M |
Calls and puts are listed by the shares they cover; their value is not part of the stock holdings above.
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 97 | $200.6M | AVLV, VGSH, SCHG, SGOV, AAPL |
| Q1 2026 | 92 | $179.2M | AVLV, SGOV, VGSH, SCHG, AAPL |
| Q4 2025 | 88 | $154.4M | AVLV, SCHG, VGSH, AAPL, DFAC |
| Q3 2025 | 89 | $146.4M | AVLV, SCHG, AAPL, VGSH, AVGO |
| Q2 2025 | 84 | $131.9M | AVLV, SCHG, VGSH, AAPL, SCHR |
| Q1 2025 | 82 | $117.1M | AVLV, SCHG, AAPL, VGSH, SCHR |
| Q4 2024 | 88 | $117.1M | AVLV, SCHG, AAPL, VGSH, DFAC |
| Q3 2024 | 88 | $110.8M | AVLV, SCHG, VGSH, AAPL, DFAC |
| Q2 2024 | 82 | $103.7M | AVLV, SCHG, VGSH, DFAC, AAPL |
| Q1 2024 | 84 | $100.7M | AVLV, SCHG, DFAC, VGSH, SCHR |