Heritage Wealth Management, Inc.
In its 13F for Q2 2025 (holdings as of June 30, 2025, filed July 28, 2025), Heritage Wealth Management, Inc. reported 84 stock positions worth $131.9 million. Its top holding was Avantis US Large Cap Value (AVLV) at 10.7% of the portfolio, followed by Schwab US Large-Cap Growth (SCHG, 8.6%) and Vanguard Short-Term Treasury (VGSH, 5.3%). Compared with Q1 2025, it opened 5 new positions, sold out of 3, added to 30 and reduced 42. The biggest buy was Schwab US Large-Cap Growth (SCHG, shares +14%) and the biggest sale Apple (AAPL, shares −2%).
- Most Recent 13F
- Q2 2026
- Location
- SAN DIEGO, CA
- CIK
- 0002012170
- Portfolio Value
- $131.9M (Q2 2025)
- SEC Filing
- 0001941040-25-000364 ↗ filed Jul 28, 2025
Holdings Value
Holdings 84 stocks · $131.9M
| AVLV Avantis US Large Cap Value | 10.68% | 206,497 | $14.1M | Add +5.4% |
| SCHG Schwab US Large-Cap Growth | 8.64% | 390,296 | $11.4M | Add +13.8% |
| VGSH Vanguard Short-Term Treasury | 5.27% | 118,125 | $6.9M | Add +13.2% |
| AAPL Apple Inc. | 4.59% | 29,514 | $6.1M | Reduce -2.2% |
| SCHR Schwab Intermediate-Term US | 3.93% | 207,045 | $5.2M | Add +4.8% |
| AVGO Broadcom Inc. | 3.91% | 18,723 | $5.2M | Add +0.2% |
| DFAC Dimensional US Core Equity 2 | 3.65% | 134,341 | $4.8M | Reduce -7.7% |
| PLTR Palantir Technologies Inc. Class A | 3.00% | 29,046 | $4.0M | Add +0.1% |
| LQD Ishr Ibx Usd Invgd CB ETF-Ui | 2.88% | 34,662 | $3.8M | Add +3.9% |
| BND Vanguard Total Bond Market | 2.46% | 44,113 | $3.2M | Reduce -0.2% |
| TLT iShares 20+ Year Treasury BD | 2.04% | 30,551 | $2.7M | Add +3.3% |
| CMF iShares California Muni Bond | 1.99% | 47,013 | $2.6M | Reduce -3.5% |
| TOTL SS Doubleline TR Tact ETF | 1.95% | 63,975 | $2.6M | Add +3.0% |
| MSFT Microsoft Corp. | 1.81% | 4,792 | $2.4M | Reduce -6.0% |
| IJJ iShares S&P Mid-Cap 400 Valu | 1.72% | 18,314 | $2.3M | Add +6.2% |
| MDYG SS SPDR S&P 400 MC GR ETF | 1.68% | 25,541 | $2.2M | Add +6.5% |
| DFAE Dimensional Emerging Core Eq | 1.67% | 76,067 | $2.2M | Add +2.8% |
| VBK Van Morst SML-Cap Gro-Usd Inc. | 1.55% | 7,375 | $2.0M | Reduce -0.7% |
| META Meta Platforms Inc. Class A | 1.54% | 2,748 | $2.0M | Reduce -0.3% |
| AVUV Avantis US Small Cap Value | 1.50% | 21,716 | $2.0M | Add +7.8% |
| HYG Ishr Ibx Usd Hiyld CB ETF-Ui | 1.43% | 23,318 | $1.9M | Add +4.8% |
| DFAI Dimensional International Co. | 1.39% | 53,049 | $1.8M | Add +2.5% |
| SRLN SS Blackstone Sr Loan ETF | 1.38% | 43,815 | $1.8M | Add +5.0% |
| NVDA Nvidia Corp. | 1.36% | 11,372 | $1.8M | Reduce -2.2% |
| GOVT iShares US Treasury Bond ETF | 1.34% | 77,013 | $1.8M | Reduce -0.7% |
| VTV Vanguard Mrngstr Val ETF-Aui | 1.21% | 9,043 | $1.6M | Add +91.6% |
| AGG iShares Core U.S. Aggregate | 1.21% | 16,058 | $1.6M | Reduce -0.1% |
| IUSG iShares Core S&P U.S. Growth | 1.11% | 9,735 | $1.5M | No change |
| DFNM Dimensional National Muni BD | 1.00% | 27,888 | $1.3M | Add +0.1% |
| VOO Vanguard S&P 500 ETF | 0.98% | 2,285 | $1.3M | Reduce -24.7% |
| DFAX Dimensional World Ex US Core | 0.95% | 42,859 | $1.3M | Reduce -8.7% |
| QQQ Invesco QQQ Trust Series 1 | 0.94% | 2,258 | $1.2M | Reduce -2.5% |
| HYMB SS SPDR N Ice HY Muni ETF | 0.94% | 50,219 | $1.2M | Add +1.5% |
| AMZN Amazon.com Inc. | 0.86% | 5,188 | $1.1M | Add +0.2% |
| CPNG Coupang Inc. | 0.81% | 35,831 | $1.1M | Add +0.2% |
| GOOGL Alphabet Inc. Class A | 0.78% | 5,851 | $1.0M | Reduce -0.3% |
| HD Home Depot Inc. | 0.78% | 2,812 | $1.0M | Reduce -2.1% |
| WMT Walmart Inc. | 0.77% | 10,411 | $1.0M | Add +0.3% |
| SYK Stryker Corp. | 0.73% | 2,444 | $967K | Reduce -0.2% |
| DFAR Dimensional US Real Est ETF | 0.68% | 38,171 | $896K | Add +3.8% |
| QCOM Qualcomm Inc. | 0.63% | 5,220 | $831K | Reduce -0.9% |
| LLY Eli Lilly & Co. | 0.62% | 1,046 | $815K | Reduce -0.8% |
| HIMS Hims & Hers Health Inc. | 0.61% | 16,111 | $803K | No change |
| ORCL Oracle Corp. | 0.59% | 3,571 | $781K | Reduce -0.3% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.46% | 978 | $604K | Reduce -20.7% |
| AXON Axon Enterprise Inc. | 0.45% | 720 | $596K | Add +1.0% |
| SHM SS SPDR N Ice St Muni ETF | 0.43% | 11,986 | $573K | Add +0.3% |
| CSCO Cisco Systems Inc. | 0.40% | 7,560 | $524K | Add +3.7% |
| RTX RTX Corp. | 0.39% | 3,497 | $511K | Reduce -0.3% |
| JPM JPMorgan Chase & Co. | 0.38% | 1,732 | $502K | Reduce -0.1% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.34% | 934 | $454K | Add +27.1% |
| JNJ Johnson & Johnson | 0.34% | 2,929 | $447K | Reduce -1.1% |
| IWF iShares Russell 1000 Growth | 0.33% | 1,012 | $430K | Add +8.8% |
| SCHF Schwab Intl Equity ETF | 0.32% | 19,209 | $425K | New |
| PEP Pepsico Inc. | 0.32% | 3,205 | $423K | Reduce -8.2% |
| XOM Exxon Mobil Corp. | 0.32% | 3,920 | $423K | Reduce -0.8% |
| VEA Vanguard Ftse Developed ETF | 0.31% | 7,105 | $405K | Reduce -0.1% |
| INTC Intel Corp. | 0.30% | 17,762 | $398K | Reduce -3.2% |
| MUB iShares National Muni Bond E | 0.29% | 3,712 | $388K | Reduce -7.5% |
| SUB iShares Short-Term National | 0.27% | 3,371 | $358K | No change |
| NFLX Netflix Inc. | 0.27% | 264 | $354K | Reduce -5.0% |
| TSLA Tesla Inc. | 0.27% | 1,109 | $352K | Add +36.2% |
| ARKK ARK Innovation ETF | 0.27% | 5,011 | $352K | Reduce -5.2% |
| SBUX Starbucks Corp. | 0.26% | 3,758 | $344K | Reduce -6.3% |
| MELI MercadoLibre Inc. | 0.25% | 126 | $329K | Reduce -0.8% |
| COST Costco Wholesale Corp. | 0.23% | 303 | $300K | Reduce -0.3% |
| MCD McDonald's Corp. | 0.22% | 972 | $284K | Reduce -0.2% |
| UNH Unitedhealth Group Inc. | 0.21% | 901 | $281K | Reduce -17.3% |
| V Visa Inc. Class A | 0.21% | 785 | $279K | Reduce -1.3% |
| IVV iShares Core S&P 500 ETF | 0.21% | 436 | $271K | No change |
| TXN Texas Instruments Inc. | 0.20% | 1,279 | $266K | Reduce -5.8% |
| OEF iShares S&P 100 ETF | 0.20% | 856 | $261K | No change |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 0.20% | 928 | $260K | New |
| NKE Nike Inc. Class B | 0.20% | 3,621 | $257K | Reduce -14.0% |
| CVX Chevron Corp. | 0.19% | 1,790 | $256K | Reduce -3.4% |
| DFAU Dimensional US Core Equity M | 0.19% | 5,809 | $246K | No change |
| IWD iShares Russell 1000 Value E | 0.18% | 1,212 | $235K | Add +4.1% |
| PG The Procter & Gamble Co. | 0.17% | 1,441 | $230K | Reduce -9.8% |
| EMXC iShares MSCI Emr MRK Ex Chna | 0.17% | 3,505 | $221K | New |
| DFAS Dimensional US Small Cap ETF | 0.17% | 3,425 | $218K | New |
| EMQQ Emg MKT Internet ETF-USA Inc. filed as EXCHANGE TRADED CONCEPTS TRU | 0.16% | 5,167 | $215K | Reduce -7.2% |
| VGT Vanguard Info Tech ETF | 0.16% | 324 | $215K | New |
| NU Nu Holdings Ltd./Cayman Isl-A filed as NU HLDGS LTD | 0.10% | 10,000 | $137K | No change |
| XAODX Abrdn Total Dynamic Dividend | 0.07% | 10,222 | $91K | Reduce -7.6% |
Options reported separately and not counted above: SPY calls ($18.0M).
Other holdings (1): bonds, preferreds, convertibles and warrants · $10K (not counted above)
| Security | Class | Shares / Principal | Value | Change |
|---|---|---|---|---|
| EONR.WS HNR Acquisition Corp. -CW23 | *W EXP 11/15/202 | 191,735 | $10K | No change |
Total filed on the 13F, all lines: $131.9M.
Portfolio Sells Q1 2025 → Q2 2025
| AAPL Apple Inc. | Reduce -2.2% | 4.59% | −1.13 |
| DFAC Dimensional US Core Equity 2 | Reduce -7.7% | 3.65% | −0.45 |
| CMF iShares California Muni Bond | Reduce -3.5% | 1.99% | −0.35 |
| VOO Vanguard S&P 500 ETF | Reduce -24.7% | 0.98% | −0.35 |
| BND Vanguard Total Bond Market | Reduce -0.2% | 2.46% | −0.31 |
| UNH Unitedhealth Group Inc. | Reduce -17.3% | 0.21% | −0.27 |
| VBR Vngrd Mrngst SL-CP Val ETF-U | Sold out | 0.00% | −0.23 |
| ABBV Abbvie Inc. | Sold out | 0.00% | −0.22 |
| GOVT iShares US Treasury Bond ETF | Reduce -0.7% | 1.34% | −0.18 |
| AGG iShares Core U.S. Aggregate | Reduce -0.1% | 1.21% | −0.15 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -20.7% | 0.46% | −0.13 |
| PEP Pepsico Inc. | Reduce -8.2% | 0.32% | −0.13 |
| LLY Eli Lilly & Co. | Reduce -0.8% | 0.62% | −0.13 |
| HD Home Depot Inc. | Reduce -2.1% | 0.78% | −0.12 |
| DFAX Dimensional World Ex US Core | Reduce -8.7% | 0.95% | −0.10 |
| XOM Exxon Mobil Corp. | Reduce -0.8% | 0.32% | −0.08 |
| JNJ Johnson & Johnson | Reduce -1.1% | 0.34% | −0.08 |
| SBUX Starbucks Corp. | Reduce -6.3% | 0.26% | −0.07 |
| CVX Chevron Corp. | Reduce -3.4% | 0.19% | −0.07 |
| MUB iShares National Muni Bond E | Reduce -7.5% | 0.29% | −0.07 |
| QCOM Qualcomm Inc. | Reduce -0.9% | 0.63% | −0.06 |
| PG The Procter & Gamble Co. | Reduce -9.8% | 0.17% | −0.06 |
| INTC Intel Corp. | Reduce -3.2% | 0.30% | −0.05 |
| VBK Van Morst SML-Cap Gro-Usd Inc. | Reduce -0.7% | 1.55% | −0.05 |
| SYK Stryker Corp. | Reduce -0.2% | 0.73% | −0.05 |
| MCD McDonald's Corp. | Reduce -0.2% | 0.22% | −0.04 |
| NKE Nike Inc. Class B | Reduce -14.0% | 0.20% | −0.03 |
| V Visa Inc. Class A | Reduce -1.3% | 0.21% | −0.03 |
| EMQQ Emg MKT Internet ETF-USA Inc. | Reduce -7.2% | 0.16% | −0.02 |
| COST Costco Wholesale Corp. | Reduce -0.3% | 0.23% | −0.02 |
| XAODX Abrdn Total Dynamic Dividend | Reduce -7.6% | 0.07% | −0.01 |
| RTX RTX Corp. | Reduce -0.3% | 0.39% | −0.01 |
| TXN Texas Instruments Inc. | Reduce -5.8% | 0.20% | −0.01 |
| AMARIN CORP PLC | Sold out | 0.00% | −0.01 |
| VEA Vanguard Ftse Developed ETF | Reduce -0.1% | 0.31% | −0.00 |
| GOOGL Alphabet Inc. Class A | Reduce -0.3% | 0.78% | +0.01 |
| QQQ Invesco QQQ Trust Series 1 | Reduce -2.5% | 0.94% | +0.02 |
| JPM JPMorgan Chase & Co. | Reduce -0.1% | 0.38% | +0.02 |
| MELI MercadoLibre Inc. | Reduce -0.8% | 0.25% | +0.04 |
| NFLX Netflix Inc. | Reduce -5.0% | 0.27% | +0.05 |
| ARKK ARK Innovation ETF | Reduce -5.2% | 0.27% | +0.05 |
| ORCL Oracle Corp. | Reduce -0.3% | 0.59% | +0.16 |
| MSFT Microsoft Corp. | Reduce -6.0% | 1.81% | +0.17 |
| META Meta Platforms Inc. Class A | Reduce -0.3% | 1.54% | +0.18 |
| NVDA Nvidia Corp. | Reduce -2.2% | 1.36% | +0.29 |
Portfolio Buys Q1 2025 → Q2 2025
| SCHG Schwab US Large-Cap Growth | Add +13.8% | 8.64% | +1.31 |
| AVGO Broadcom Inc. | Add +0.2% | 3.91% | +1.24 |
| PLTR Palantir Technologies Inc. Class A | Add +0.1% | 3.00% | +0.91 |
| VTV Vanguard Mrngstr Val ETF-Aui | Add +91.6% | 1.21% | +0.52 |
| SCHF Schwab Intl Equity ETF | New | 0.32% | +0.32 |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | New | 0.20% | +0.20 |
| EMXC iShares MSCI Emr MRK Ex Chna | New | 0.17% | +0.17 |
| DFAS Dimensional US Small Cap ETF | New | 0.17% | +0.17 |
| VGT Vanguard Info Tech ETF | New | 0.16% | +0.16 |
| CPNG Coupang Inc. | Add +0.2% | 0.81% | +0.14 |
| AXON Axon Enterprise Inc. | Add +1.0% | 0.45% | +0.13 |
| TSLA Tesla Inc. | Add +36.2% | 0.27% | +0.09 |
| MDYG SS SPDR S&P 400 MC GR ETF | Add +6.5% | 1.68% | +0.06 |
| IWF iShares Russell 1000 Growth | Add +8.8% | 0.33% | +0.04 |
| VGSH Vanguard Short-Term Treasury | Add +13.2% | 5.27% | +0.04 |
| DFAE Dimensional Emerging Core Eq | Add +2.8% | 1.67% | +0.03 |
| AMZN Amazon.com Inc. | Add +0.2% | 0.86% | +0.02 |
| CSCO Cisco Systems Inc. | Add +3.7% | 0.40% | +0.01 |
| DFAI Dimensional International Co. | Add +2.5% | 1.39% | +0.01 |
| BRK.B Berkshire Hathaway Inc. Class B | Add +27.1% | 0.34% | +0.01 |
| AVUV Avantis US Small Cap Value | Add +7.8% | 1.50% | +0.00 |
| WMT Walmart Inc. | Add +0.3% | 0.77% | −0.01 |
| IWD iShares Russell 1000 Value E | Add +4.1% | 0.18% | −0.01 |
| IJJ iShares S&P Mid-Cap 400 Valu | Add +6.2% | 1.72% | −0.05 |
| SHM SS SPDR N Ice St Muni ETF | Add +0.3% | 0.43% | −0.05 |
| DFAR Dimensional US Real Est ETF | Add +3.8% | 0.68% | −0.07 |
| HYG Ishr Ibx Usd Hiyld CB ETF-Ui | Add +4.8% | 1.43% | −0.07 |
| SRLN SS Blackstone Sr Loan ETF | Add +5.0% | 1.38% | −0.08 |
| HYMB SS SPDR N Ice HY Muni ETF | Add +1.5% | 0.94% | −0.12 |
| DFNM Dimensional National Muni BD | Add +0.1% | 1.00% | −0.13 |
| TOTL SS Doubleline TR Tact ETF | Add +3.0% | 1.95% | −0.19 |
| LQD Ishr Ibx Usd Invgd CB ETF-Ui | Add +3.9% | 2.88% | −0.22 |
| AVLV Avantis US Large Cap Value | Add +5.4% | 10.68% | −0.23 |
| TLT iShares 20+ Year Treasury BD | Add +3.3% | 2.04% | −0.25 |
| SCHR Schwab Intermediate-Term US | Add +4.8% | 3.93% | −0.26 |
Options Activity Q1 2025 → Q2 2025
| SPY SS SPDR S&P 500 ETF Trust-US | call | Add +3.2% | 29,200 | $18.0M |
Calls and puts are listed by the shares they cover; their value is not part of the stock holdings above.
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 97 | $200.6M | AVLV, VGSH, SCHG, SGOV, AAPL |
| Q1 2026 | 92 | $179.2M | AVLV, SGOV, VGSH, SCHG, AAPL |
| Q4 2025 | 88 | $154.4M | AVLV, SCHG, VGSH, AAPL, DFAC |
| Q3 2025 | 89 | $146.4M | AVLV, SCHG, AAPL, VGSH, AVGO |
| Q2 2025 | 84 | $131.9M | AVLV, SCHG, VGSH, AAPL, SCHR |
| Q1 2025 | 82 | $117.1M | AVLV, SCHG, AAPL, VGSH, SCHR |
| Q4 2024 | 88 | $117.1M | AVLV, SCHG, AAPL, VGSH, DFAC |
| Q3 2024 | 88 | $110.8M | AVLV, SCHG, VGSH, AAPL, DFAC |
| Q2 2024 | 82 | $103.7M | AVLV, SCHG, VGSH, DFAC, AAPL |
| Q1 2024 | 84 | $100.7M | AVLV, SCHG, DFAC, VGSH, SCHR |