Heritage Wealth Management, Inc.
In its 13F for Q4 2025 (holdings as of December 31, 2025, filed February 4, 2026), Heritage Wealth Management, Inc. reported 88 stock positions worth $154.4 million. Its top holding was Avantis US Large Cap Value (AVLV) at 10.6% of the portfolio, followed by Schwab US Large-Cap Growth (SCHG, 7.5%) and Vanguard Short-Term Treasury (VGSH, 4.8%). Compared with Q3 2025, it opened 8 new positions, sold out of 9, added to 39 and reduced 29. The biggest buy was a new position in Schwab Short-Term US Treas (SCHO) and the biggest sale Schwab US Large-Cap Growth (SCHG, shares −5%).
- Most Recent 13F
- Q2 2026
- Location
- SAN DIEGO, CA
- CIK
- 0002012170
- Portfolio Value
- $154.4M (Q4 2025)
- SEC Filing
- 0001420506-26-000168 ↗ filed Feb 4, 2026
Holdings Value
Holdings 88 stocks · $154.4M
| AVLV Avantis US Large Cap Value | 10.61% | 216,227 | $16.4M | Add +5.5% |
| SCHG Schwab US Large-Cap Growth | 7.48% | 354,124 | $11.6M | Reduce -4.8% |
| VGSH Vanguard Short-Term Treasury | 4.78% | 125,686 | $7.4M | Add +5.4% |
| AAPL Apple Inc. | 4.63% | 26,313 | $7.2M | Reduce -7.3% |
| DFAC Dimensional US Core Equity 2 | 3.38% | 131,673 | $5.2M | Reduce -0.6% |
| PLTR Palantir Technologies Inc. Class A | 3.35% | 29,101 | $5.2M | Add +0.1% |
| SGOV iShares 0-3 Month Treasury B | 3.34% | 51,409 | $5.2M | Add +25.8% |
| AVGO Broadcom Inc. | 3.33% | 14,840 | $5.1M | Reduce -7.9% |
| SCHR Schwab Intermediate-Term US | 3.32% | 204,474 | $5.1M | Add +2.1% |
| BND Vanguard Total Bond Market | 2.98% | 62,201 | $4.6M | Add +38.6% |
| LQD Ishr Ibx Usd Invgd CB ETF-Ui | 2.51% | 35,212 | $3.9M | Add +4.2% |
| AGG iShares Core U.S. Aggregate | 1.87% | 28,873 | $2.9M | Add +69.1% |
| TOTL SS Doubleline TR Tact ETF | 1.85% | 70,926 | $2.9M | Add +6.1% |
| CMF iShares California Muni Bond | 1.82% | 48,987 | $2.8M | Add +4.6% |
| TLT iShares 20+ Year Treasury BD | 1.75% | 30,930 | $2.7M | Add +4.1% |
| IJJ iShares S&P Mid-Cap 400 Valu | 1.68% | 19,710 | $2.6M | Add +5.5% |
| MDYG SS SPDR S&P 400 MC GR ETF | 1.68% | 27,998 | $2.6M | Add +7.2% |
| GOVT iShares US Treasury Bond ETF | 1.66% | 111,425 | $2.6M | Add +38.1% |
| AVUV Avantis US Small Cap Value | 1.61% | 24,408 | $2.5M | Add +8.2% |
| VBK Van Morst SML-Cap Gro-Usd Inc. | 1.61% | 8,214 | $2.5M | Add +7.0% |
| MSFT Microsoft Corp. | 1.53% | 4,872 | $2.4M | Add +1.1% |
| DFAE Dimensional Emerging Core Eq | 1.46% | 69,184 | $2.3M | Add +0.4% |
| HYG Ishr Ibx Usd Hiyld CB ETF-Ui | 1.35% | 25,908 | $2.1M | Add +7.4% |
| SRLN SS Blackstone Sr Loan ETF | 1.34% | 50,034 | $2.1M | Add +8.8% |
| NVDA Nvidia Corp. | 1.27% | 10,507 | $2.0M | Reduce -6.1% |
| DFAI Dimensional International Co. | 1.24% | 50,361 | $1.9M | Add +1.7% |
| SCHO Schwab Short-Term US Treas | 1.22% | 77,000 | $1.9M | New |
| GOOGL Alphabet Inc. Class A | 1.21% | 5,967 | $1.9M | Add +0.7% |
| META Meta Platforms Inc. Class A | 1.17% | 2,739 | $1.8M | Add +0.5% |
| IUSG iShares Core S&P U.S. Growth | 1.06% | 9,735 | $1.6M | No change |
| DFNM Dimensional National Muni BD | 1.02% | 32,625 | $1.6M | Add +10.5% |
| HYMB SS SPDR N Ice HY Muni ETF | 0.96% | 59,650 | $1.5M | Add +10.5% |
| TBIL F/M US Treasury 3 Month Bill | 0.94% | 29,000 | $1.4M | New |
| VOO Vanguard S&P 500 ETF | 0.93% | 2,296 | $1.4M | Add +0.3% |
| QQQ Invesco QQQ Trust Series 1 | 0.90% | 2,271 | $1.4M | Reduce -3.3% |
| DFAX Dimensional World Ex US Core | 0.89% | 42,053 | $1.4M | Reduce -0.5% |
| AMZN Amazon.com Inc. | 0.82% | 5,459 | $1.3M | Add +1.6% |
| WMT Walmart Inc. | 0.75% | 10,424 | $1.2M | Add +0.3% |
| LLY Eli Lilly & Co. | 0.68% | 976 | $1.0M | Reduce -4.8% |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.62% | 5,025 | $960K | Reduce -45.9% |
| HD Home Depot Inc. | 0.61% | 2,717 | $935K | Add +0.3% |
| QCOM Qualcomm Inc. | 0.56% | 5,089 | $870K | Reduce -2.4% |
| DFAR Dimensional US Real Est ETF | 0.56% | 37,692 | $863K | Add +1.6% |
| SYK Stryker Corp. | 0.56% | 2,444 | $859K | No change |
| AVUS Avantis U.S. Equity ETF | 0.55% | 7,626 | $852K | Add +10.0% |
| CPNG Coupang Inc. | 0.52% | 33,916 | $800K | No change |
| ORCL Oracle Corp. | 0.46% | 3,610 | $704K | Add +0.6% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.43% | 977 | $666K | Reduce -0.2% |
| INTC Intel Corp. | 0.42% | 17,432 | $643K | Reduce -2.7% |
| SHM SS SPDR N Ice St Muni ETF | 0.41% | 13,327 | $640K | Add +6.8% |
| JNJ Johnson & Johnson | 0.38% | 2,832 | $586K | Add +3.2% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.37% | 1,152 | $579K | Add +1.0% |
| RTX RTX Corp. | 0.36% | 3,063 | $562K | Reduce -0.3% |
| JPM JPMorgan Chase & Co. | 0.36% | 1,704 | $549K | Reduce -3.1% |
| HIMS Hims & Hers Health Inc. | 0.34% | 16,111 | $523K | No change |
| IWF iShares Russell 1000 Growth | 0.30% | 975 | $461K | Reduce -1.5% |
| CSCO Cisco Systems Inc. | 0.30% | 5,918 | $456K | Reduce -15.6% |
| TSLA Tesla Inc. | 0.29% | 1,006 | $452K | Reduce -7.4% |
| VEA Vanguard Ftse Developed ETF | 0.29% | 7,105 | $444K | No change |
| PEP Pepsico Inc. | 0.28% | 2,999 | $430K | Reduce -6.7% |
| AXON Axon Enterprise Inc. | 0.27% | 721 | $409K | No change |
| XOM Exxon Mobil Corp. | 0.26% | 3,280 | $395K | Reduce -2.7% |
| MUB iShares National Muni Bond E | 0.26% | 3,682 | $394K | No change |
| GOOG Alphabet Inc. Class C | 0.25% | 1,212 | $380K | Add +16.9% |
| ARKK ARK Innovation ETF | 0.24% | 4,778 | $368K | Reduce -2.1% |
| SUB iShares Short-Term National | 0.23% | 3,340 | $356K | No change |
| MU Micron Technology Inc. | 0.22% | 1,208 | $345K | New |
| MCD McDonald's Corp. | 0.20% | 1,023 | $313K | Add +5.0% |
| SBUX Starbucks Corp. | 0.20% | 3,671 | $309K | Reduce -2.6% |
| IVV iShares Core S&P 500 ETF | 0.19% | 436 | $299K | No change |
| OEF iShares S&P 100 ETF | 0.19% | 856 | $294K | No change |
| V Visa Inc. Class A | 0.19% | 818 | $287K | Add +0.6% |
| UNH Unitedhealth Group Inc. | 0.18% | 825 | $272K | Reduce -8.2% |
| DFAU Dimensional US Core Equity M | 0.17% | 5,554 | $260K | No change |
| CVX Chevron Corp. | 0.17% | 1,699 | $259K | Add +2.6% |
| AMD Advanced Micro Devices | 0.17% | 1,190 | $255K | New |
| IWD iShares Russell 1000 Value E | 0.16% | 1,207 | $254K | Reduce -0.2% |
| MELI MercadoLibre Inc. | 0.16% | 125 | $252K | Reduce -0.8% |
| COST Costco Wholesale Corp. | 0.16% | 286 | $247K | Reduce -5.9% |
| AMCR Amcor PLC | 0.16% | 28,801 | $240K | New |
| VGT Vanguard Info Tech ETF | 0.15% | 309 | $233K | Reduce -2.5% |
| NFLX Netflix Inc. | 0.15% | 2,457 | $230K | Reduce -10.3% |
| NKE Nike Inc. Class B | 0.14% | 3,416 | $218K | Reduce -6.5% |
| DFUV Dimensional US Marketwide Va | 0.13% | 4,459 | $208K | New |
| MA Mastercard Inc. Class A | 0.13% | 361 | $206K | New |
| AXP American Express Co. | 0.13% | 550 | $203K | New |
| TXN Texas Instruments Inc. | 0.13% | 1,157 | $201K | Reduce -1.1% |
| NU Nu Holdings Ltd./Cayman Isl-A filed as NU HLDGS LTD | 0.11% | 10,000 | $167K | No change |
Options reported separately and not counted above: SPY calls ($3.0M).
Other holdings (1): bonds, preferreds, convertibles and warrants · $9K (not counted above)
| Security | Class | Shares / Principal | Value | Change |
|---|---|---|---|---|
| EONR.WS HNR Acquisition Corp. -CW23 | *W EXP 11/15/202 | 191,735 | $9K | No change |
Total filed on the 13F, all lines: $154.4M.
Portfolio Sells Q3 2025 → Q4 2025
| SCHG Schwab US Large-Cap Growth | Reduce -4.8% | 7.48% | −0.62 |
| SCHD Schwab US DVD Equity ETF | Sold out | 0.00% | −0.59 |
| VTV Vanguard Mrngstr Val ETF-Aui | Reduce -45.9% | 0.62% | −0.56 |
| SCHF Schwab Intl Equity ETF | Sold out | 0.00% | −0.32 |
| AVGO Broadcom Inc. | Reduce -7.9% | 3.33% | −0.30 |
| AAPL Apple Inc. | Reduce -7.3% | 4.63% | −0.30 |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | Sold out | 0.00% | −0.20 |
| EMXC iShares MSCI Emr MRK Ex Chna | Sold out | 0.00% | −0.17 |
| DFAS Dimensional US Small Cap ETF | Sold out | 0.00% | −0.17 |
| EMQQ Emg MKT Internet ETF-USA Inc. | Sold out | 0.00% | −0.16 |
| NVDA Nvidia Corp. | Reduce -6.1% | 1.27% | −0.16 |
| PG The Procter & Gamble Co. | Sold out | 0.00% | −0.15 |
| ABBV Abbvie Inc. | Sold out | 0.00% | −0.15 |
| TJX TJX Companies Inc. | Sold out | 0.00% | −0.14 |
| DFAC Dimensional US Core Equity 2 | Reduce -0.6% | 3.38% | −0.11 |
| NFLX Netflix Inc. | Reduce -10.3% | 0.15% | −0.08 |
| QQQ Invesco QQQ Trust Series 1 | Reduce -3.3% | 0.90% | −0.06 |
| ARKK ARK Innovation ETF | Reduce -2.1% | 0.24% | −0.05 |
| MELI MercadoLibre Inc. | Reduce -0.8% | 0.16% | −0.04 |
| TSLA Tesla Inc. | Reduce -7.4% | 0.29% | −0.04 |
| UNH Unitedhealth Group Inc. | Reduce -8.2% | 0.18% | −0.04 |
| NKE Nike Inc. Class B | Reduce -6.5% | 0.14% | −0.03 |
| COST Costco Wholesale Corp. | Reduce -5.9% | 0.16% | −0.03 |
| CSCO Cisco Systems Inc. | Reduce -15.6% | 0.30% | −0.03 |
| PEP Pepsico Inc. | Reduce -6.7% | 0.28% | −0.03 |
| QCOM Qualcomm Inc. | Reduce -2.4% | 0.56% | −0.03 |
| JPM JPMorgan Chase & Co. | Reduce -3.1% | 0.36% | −0.02 |
| IWF iShares Russell 1000 Growth | Reduce -1.5% | 0.30% | −0.02 |
| SBUX Starbucks Corp. | Reduce -2.6% | 0.20% | −0.02 |
| TXN Texas Instruments Inc. | Reduce -1.1% | 0.13% | −0.02 |
| DFAX Dimensional World Ex US Core | Reduce -0.5% | 0.89% | −0.01 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -0.2% | 0.43% | −0.01 |
| VGT Vanguard Info Tech ETF | Reduce -2.5% | 0.15% | −0.01 |
| XOM Exxon Mobil Corp. | Reduce -2.7% | 0.26% | −0.00 |
| IWD iShares Russell 1000 Value E | Reduce -0.2% | 0.16% | −0.00 |
| INTC Intel Corp. | Reduce -2.7% | 0.42% | +0.01 |
| RTX RTX Corp. | Reduce -0.3% | 0.36% | +0.01 |
| LLY Eli Lilly & Co. | Reduce -4.8% | 0.68% | +0.15 |
Portfolio Buys Q3 2025 → Q4 2025
| SCHO Schwab Short-Term US Treas | New | 1.22% | +1.22 |
| TBIL F/M US Treasury 3 Month Bill | New | 0.94% | +0.94 |
| BND Vanguard Total Bond Market | Add +38.6% | 2.98% | +0.70 |
| AGG iShares Core U.S. Aggregate | Add +69.1% | 1.87% | +0.70 |
| SGOV iShares 0-3 Month Treasury B | Add +25.8% | 3.34% | +0.53 |
| AVLV Avantis US Large Cap Value | Add +5.5% | 10.61% | +0.50 |
| GOVT iShares US Treasury Bond ETF | Add +38.1% | 1.66% | +0.39 |
| GOOGL Alphabet Inc. Class A | Add +0.7% | 1.21% | +0.23 |
| MU Micron Technology Inc. | New | 0.22% | +0.22 |
| AMD Advanced Micro Devices | New | 0.17% | +0.17 |
| AMCR Amcor PLC | New | 0.16% | +0.16 |
| DFUV Dimensional US Marketwide Va | New | 0.13% | +0.13 |
| MA Mastercard Inc. Class A | New | 0.13% | +0.13 |
| AXP American Express Co. | New | 0.13% | +0.13 |
| AVUV Avantis US Small Cap Value | Add +8.2% | 1.61% | +0.08 |
| GOOG Alphabet Inc. Class C | Add +16.9% | 0.25% | +0.07 |
| DFNM Dimensional National Muni BD | Add +10.5% | 1.02% | +0.05 |
| VBK Van Morst SML-Cap Gro-Usd Inc. | Add +7.0% | 1.61% | +0.05 |
| HYMB SS SPDR N Ice HY Muni ETF | Add +10.5% | 0.96% | +0.04 |
| MDYG SS SPDR S&P 400 MC GR ETF | Add +7.2% | 1.68% | +0.04 |
| AVUS Avantis U.S. Equity ETF | Add +10.0% | 0.55% | +0.04 |
| JNJ Johnson & Johnson | Add +3.2% | 0.38% | +0.03 |
| SRLN SS Blackstone Sr Loan ETF | Add +8.8% | 1.34% | +0.03 |
| IJJ iShares S&P Mid-Cap 400 Valu | Add +5.5% | 1.68% | +0.02 |
| WMT Walmart Inc. | Add +0.3% | 0.75% | +0.02 |
| HYG Ishr Ibx Usd Hiyld CB ETF-Ui | Add +7.4% | 1.35% | +0.02 |
| DFAI Dimensional International Co. | Add +1.7% | 1.24% | +0.01 |
| AMZN Amazon.com Inc. | Add +1.6% | 0.82% | +0.01 |
| SHM SS SPDR N Ice St Muni ETF | Add +6.8% | 0.41% | +0.00 |
| MCD McDonald's Corp. | Add +5.0% | 0.20% | +0.00 |
| CMF iShares California Muni Bond | Add +4.6% | 1.82% | −0.00 |
| TOTL SS Doubleline TR Tact ETF | Add +6.1% | 1.85% | −0.00 |
| V Visa Inc. Class A | Add +0.6% | 0.19% | −0.00 |
| CVX Chevron Corp. | Add +2.6% | 0.17% | −0.01 |
| VGSH Vanguard Short-Term Treasury | Add +5.4% | 4.78% | −0.01 |
| BRK.B Berkshire Hathaway Inc. Class B | Add +1.0% | 0.37% | −0.02 |
| VOO Vanguard S&P 500 ETF | Add +0.3% | 0.93% | −0.02 |
| DFAE Dimensional Emerging Core Eq | Add +0.4% | 1.46% | −0.02 |
| DFAR Dimensional US Real Est ETF | Add +1.6% | 0.56% | −0.05 |
| LQD Ishr Ibx Usd Invgd CB ETF-Ui | Add +4.2% | 2.51% | −0.06 |
| TLT iShares 20+ Year Treasury BD | Add +4.1% | 1.75% | −0.07 |
| SCHR Schwab Intermediate-Term US | Add +2.1% | 3.32% | −0.12 |
| HD Home Depot Inc. | Add +0.3% | 0.61% | −0.14 |
| MSFT Microsoft Corp. | Add +1.1% | 1.53% | −0.18 |
| META Meta Platforms Inc. Class A | Add +0.5% | 1.17% | −0.20 |
| ORCL Oracle Corp. | Add +0.6% | 0.46% | −0.23 |
| PLTR Palantir Technologies Inc. Class A | Add +0.1% | 3.35% | −0.27 |
Options Activity Q3 2025 → Q4 2025
| SPY SS SPDR S&P 500 ETF Trust-US | call | Add +3.1% | 37,100 | $3.0M |
Calls and puts are listed by the shares they cover; their value is not part of the stock holdings above.
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 97 | $200.6M | AVLV, VGSH, SCHG, SGOV, AAPL |
| Q1 2026 | 92 | $179.2M | AVLV, SGOV, VGSH, SCHG, AAPL |
| Q4 2025 | 88 | $154.4M | AVLV, SCHG, VGSH, AAPL, DFAC |
| Q3 2025 | 89 | $146.4M | AVLV, SCHG, AAPL, VGSH, AVGO |
| Q2 2025 | 84 | $131.9M | AVLV, SCHG, VGSH, AAPL, SCHR |
| Q1 2025 | 82 | $117.1M | AVLV, SCHG, AAPL, VGSH, SCHR |
| Q4 2024 | 88 | $117.1M | AVLV, SCHG, AAPL, VGSH, DFAC |
| Q3 2024 | 88 | $110.8M | AVLV, SCHG, VGSH, AAPL, DFAC |
| Q2 2024 | 82 | $103.7M | AVLV, SCHG, VGSH, DFAC, AAPL |
| Q1 2024 | 84 | $100.7M | AVLV, SCHG, DFAC, VGSH, SCHR |