Heritage Wealth Management, Inc.
In its 13F for Q3 2024 (holdings as of September 30, 2024, filed October 18, 2024), Heritage Wealth Management, Inc. reported 88 stock positions worth $110.8 million. Its top holding was Avantis US Large Cap Value (AVLV) at 11.9% of the portfolio, followed by Schwab US Large-Cap Growth (SCHG, 8.3%) and Vanguard Short-Term Treasury (VGSH, 5.5%). Compared with Q2 2024, it opened 8 new positions, sold out of 2, added to 35 and reduced 35. The biggest buy was a new position in Palantir Technologies Class A (PLTR) and the biggest sale Dimensional US Core Equity 2 (DFAC, shares −11%).
- Most Recent 13F
- Q2 2026
- Location
- SAN DIEGO, CA
- CIK
- 0002012170
- Portfolio Value
- $110.8M (Q3 2024)
- SEC Filing
- 0001941040-24-000442 ↗ filed Oct 18, 2024
Holdings Value
Holdings 88 stocks · $110.8M
| AVLV Avantis US Large Cap Value | 11.88% | 200,063 | $13.2M | Add +2.4% |
| SCHG Schwab US Large-Cap Growth | 8.33% | 88,661 | $9.2M | Reduce -3.0% |
| VGSH Vanguard Short-Term Treasury | 5.49% | 103,017 | $6.1M | Add +0.6% |
| AAPL Apple Inc. | 5.26% | 25,021 | $5.8M | Add +1.0% |
| DFAC Dimensional US Core Equity 2 | 4.87% | 157,311 | $5.4M | Reduce -10.7% |
| SCHR Schwab Intermediate-Term US | 4.44% | 97,243 | $4.9M | Reduce -0.2% |
| TLT iShares 20+ Year Treasury BD | 3.55% | 40,082 | $3.9M | Add +2.3% |
| LQD Ishr Ibx Usd Invgd CB ETF-Ui | 3.37% | 33,082 | $3.7M | Reduce -1.7% |
| BND Vanguard Total Bond Market | 3.11% | 45,939 | $3.5M | Reduce -1.4% |
| CMF iShares California Muni Bond | 2.59% | 49,386 | $2.9M | Reduce -3.4% |
| DFAE Dimensional Emerging Core Eq | 2.49% | 100,667 | $2.8M | Add +0.3% |
| TOTL SS Doubleline TR Tact ETF | 2.19% | 58,731 | $2.4M | Add +2.3% |
| MSFT Microsoft Corp. | 1.74% | 4,490 | $1.9M | Add +7.2% |
| GOVT iShares US Treasury Bond ETF | 1.72% | 81,274 | $1.9M | Reduce -2.0% |
| DFAI Dimensional International Co. | 1.69% | 59,011 | $1.9M | Reduce -0.6% |
| AGG iShares Core U.S. Aggregate | 1.59% | 17,410 | $1.8M | Add +0.7% |
| IJJ iShares S&P Mid-Cap 400 Valu | 1.42% | 12,722 | $1.6M | Reduce -1.1% |
| MDYG SS SPDR S&P 400 MC GR ETF | 1.21% | 15,336 | $1.3M | Reduce -2.1% |
| QCOM Qualcomm Inc. | 1.21% | 7,903 | $1.3M | Add +1.9% |
| DFAX Dimensional World Ex US Core | 1.19% | 48,760 | $1.3M | Reduce -7.7% |
| HD Home Depot Inc. | 1.10% | 3,009 | $1.2M | Reduce -2.0% |
| META Meta Platforms Inc. Class A | 1.07% | 2,077 | $1.2M | Add +5.8% |
| HYMB SS SPDR N Ice HY Muni ETF | 1.07% | 44,978 | $1.2M | Add +8.5% |
| AVUV Avantis US Small Cap Value | 1.06% | 12,227 | $1.2M | Reduce -1.3% |
| SRLN SS Blackstone Sr Loan ETF | 1.06% | 28,017 | $1.2M | Add +0.9% |
| HYG Ishr Ibx Usd Hiyld CB ETF-Ui | 1.05% | 14,451 | $1.2M | Add +0.1% |
| QQQ Invesco QQQ Trust Series 1 | 1.02% | 2,313 | $1.1M | Add +2.6% |
| CPNG Coupang Inc. | 1.01% | 45,454 | $1.1M | No change |
| NVDA Nvidia Corp. | 0.99% | 9,063 | $1.1M | Reduce -0.1% |
| PLTR Palantir Technologies Inc. Class A | 0.97% | 28,913 | $1.1M | New |
| DFNM Dimensional National Muni BD | 0.96% | 21,863 | $1.1M | Add +7.5% |
| VBK Van Morst SML-Cap Gro-Usd Inc. | 0.90% | 3,734 | $998K | Reduce -3.2% |
| GOOGL Alphabet Inc. Class A | 0.88% | 5,883 | $976K | Add +20.4% |
| AMZN Amazon.com Inc. | 0.87% | 5,190 | $967K | Add +25.2% |
| DFAR Dimensional US Real Est ETF | 0.85% | 36,640 | $939K | Reduce -3.0% |
| SYK Stryker Corp. | 0.80% | 2,450 | $885K | No change |
| LLY Eli Lilly & Co. | 0.78% | 975 | $864K | Reduce -0.3% |
| WMT Walmart Inc. | 0.75% | 10,340 | $835K | Add +0.9% |
| VOO Vanguard S&P 500 ETF | 0.70% | 1,474 | $778K | Add +62.9% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.59% | 1,135 | $651K | Reduce -4.1% |
| SUB iShares Short-Term National | 0.59% | 6,127 | $651K | Reduce -21.6% |
| ORCL Oracle Corp. | 0.55% | 3,561 | $607K | Reduce -0.0% |
| UNH Unitedhealth Group Inc. | 0.49% | 926 | $541K | Add +1.5% |
| PEP Pepsico Inc. | 0.48% | 3,100 | $527K | No change |
| XOM Exxon Mobil Corp. | 0.42% | 3,954 | $463K | Add +0.4% |
| IWF iShares Russell 1000 Growth | 0.39% | 1,155 | $434K | Reduce -3.5% |
| JNJ Johnson & Johnson | 0.38% | 2,631 | $426K | Add +1.4% |
| SHM SS SPDR N Ice St Muni ETF | 0.38% | 8,849 | $426K | Add +5.6% |
| CSCO Cisco Systems Inc. | 0.36% | 7,492 | $399K | Add +3.6% |
| INTC Intel Corp. | 0.35% | 16,726 | $392K | Reduce -3.4% |
| RTX RTX Corp. | 0.34% | 3,132 | $379K | Add +0.3% |
| SBUX Starbucks Corp. | 0.32% | 3,636 | $354K | Reduce -0.5% |
| DFAU Dimensional US Core Equity M | 0.30% | 8,291 | $329K | No change |
| SPYG SS SPDR P S&P 500 Growth ETF | 0.30% | 3,954 | $328K | Reduce -10.5% |
| SPYV SS SPDR P S&P 500 Value ETF | 0.29% | 6,178 | $327K | Reduce -3.6% |
| NKE Nike Inc. Class B | 0.29% | 3,672 | $325K | Reduce -0.4% |
| ARKK ARK Innovation ETF | 0.29% | 6,686 | $318K | Add +2.2% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.28% | 676 | $311K | Add +1.4% |
| HIMS Hims & Hers Health Inc. | 0.27% | 16,111 | $297K | New |
| MCD McDonald's Corp. | 0.27% | 966 | $294K | Reduce -0.7% |
| EMQQ Emg MKT Internet ETF-USA Inc. filed as EXCHANGE TRADED CONCEPTS TRU | 0.26% | 7,355 | $288K | Reduce -2.2% |
| TXN Texas Instruments Inc. | 0.26% | 1,382 | $285K | Add +0.5% |
| AXON Axon Enterprise Inc. | 0.24% | 674 | $269K | New |
| CVX Chevron Corp. | 0.24% | 1,788 | $263K | Reduce -1.3% |
| MELI MercadoLibre Inc. | 0.23% | 126 | $259K | New |
| IVV iShares Core S&P 500 ETF | 0.23% | 436 | $251K | No change |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.22% | 1,405 | $245K | Reduce -4.8% |
| OEF iShares S&P 100 ETF | 0.22% | 870 | $241K | No change |
| PG The Procter & Gamble Co. | 0.21% | 1,346 | $233K | Add +0.1% |
| TSLA Tesla Inc. | 0.21% | 886 | $232K | New |
| VGT Vanguard Info Tech ETF | 0.21% | 390 | $229K | Reduce -6.3% |
| JPM JPMorgan Chase & Co. | 0.21% | 1,082 | $228K | Reduce -0.4% |
| ACN Accenture PLC Class A | 0.21% | 643 | $227K | No change |
| ADBE Adobe Inc. | 0.20% | 437 | $226K | Add +2.8% |
| GOOG Alphabet Inc. Class C | 0.20% | 1,324 | $221K | Add +0.8% |
| PWZ Invesco California Amt-Free | 0.19% | 8,432 | $211K | Add +1.9% |
| MRK Merck & Co. Inc. | 0.18% | 1,754 | $199K | Reduce -1.7% |
| XAODX Abrdn Total Dynamic Dividend | 0.15% | 18,290 | $166K | Add +9.9% |
| ELV Elevance Health Inc. | 0.15% | 313 | $163K | No change |
| NFJ Virtus DVD Intrst & PRM STR | 0.14% | 11,969 | $156K | Add +1.0% |
| AXP American Express Co. | 0.13% | 536 | $145K | New |
| KO The Coca-Cola Co. | 0.13% | 2,010 | $144K | New |
| NU Nu Holdings Ltd./Cayman Isl-A filed as NU HLDGS LTD | 0.12% | 10,031 | $137K | New |
| CL Colgate-Palmolive Co. | 0.12% | 1,298 | $135K | No change |
| CBRE GBL REAL ESTATE INC FD | 0.08% | 13,147 | $86K | Reduce -12.5% |
| XJQCX Nuveen Credit Strategies Inc. | 0.06% | 11,575 | $67K | Reduce -8.8% |
| NCZ Virtus Convertible & Inc. FD | 0.04% | 13,235 | $41K | Add +6.9% |
| AMARIN CORP PLC | 0.01% | 14,250 | $9K | No change |
Options reported separately and not counted above: SPY calls ($20.1M), AAPL puts ($1.7M), QQQ puts ($879K), SYK puts ($867K), HD puts ($729K), MSFT puts ($645K), ORCL puts ($545K), QCOM puts ($544K), META puts ($458K), GOOGL puts ($315K), SBUX puts ($302K), NKE puts ($283K), and 25 more.
Other holdings (1): bonds, preferreds, convertibles and warrants · $8K (not counted above)
| Security | Class | Shares / Principal | Value | Change |
|---|---|---|---|---|
| EONR.WS HNR Acquisition Corp. -CW23 | *W EXP 11/15/202 | 170,500 | $8K | No change |
Total filed on the 13F, all lines: $110.8M.
Portfolio Sells Q2 2024 → Q3 2024
| DFAC Dimensional US Core Equity 2 | Reduce -10.7% | 4.87% | −0.61 |
| SCHG Schwab US Large-Cap Growth | Reduce -3.0% | 8.33% | −0.55 |
| CMF iShares California Muni Bond | Reduce -3.4% | 2.59% | −0.22 |
| SUB iShares Short-Term National | Reduce -21.6% | 0.59% | −0.20 |
| INTC Intel Corp. | Reduce -3.4% | 0.35% | −0.16 |
| SCHR Schwab Intermediate-Term US | Reduce -0.2% | 4.44% | −0.15 |
| MU Micron Technology Inc. | Sold out | 0.00% | −0.13 |
| BND Vanguard Total Bond Market | Reduce -1.4% | 3.11% | −0.13 |
| DFAX Dimensional World Ex US Core | Reduce -7.7% | 1.19% | −0.11 |
| LQD Ishr Ibx Usd Invgd CB ETF-Ui | Reduce -1.7% | 3.37% | −0.10 |
| NVDA Nvidia Corp. | Reduce -0.1% | 0.99% | −0.09 |
| GOVT iShares US Treasury Bond ETF | Reduce -2.0% | 1.72% | −0.09 |
| APO Apollo Global Management Inc. | Sold out | 0.00% | −0.08 |
| LLY Eli Lilly & Co. | Reduce -0.3% | 0.78% | −0.07 |
| MDYG SS SPDR S&P 400 MC GR ETF | Reduce -2.1% | 1.21% | −0.06 |
| SPYG SS SPDR P S&P 500 Growth ETF | Reduce -10.5% | 0.30% | −0.05 |
| CVX Chevron Corp. | Reduce -1.3% | 0.24% | −0.04 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -4.1% | 0.59% | −0.03 |
| MRK Merck & Co. Inc. | Reduce -1.7% | 0.18% | −0.03 |
| IWF iShares Russell 1000 Growth | Reduce -3.5% | 0.39% | −0.03 |
| VBK Van Morst SML-Cap Gro-Usd Inc. | Reduce -3.2% | 0.90% | −0.03 |
| VGT Vanguard Info Tech ETF | Reduce -6.3% | 0.21% | −0.03 |
| AVUV Avantis US Small Cap Value | Reduce -1.3% | 1.06% | −0.01 |
| DFAI Dimensional International Co. | Reduce -0.6% | 1.69% | −0.01 |
| XJQCX Nuveen Credit Strategies Inc. | Reduce -8.8% | 0.06% | −0.01 |
| VTV Vanguard Mrngstr Val ETF-Aui | Reduce -4.8% | 0.22% | −0.01 |
| SPYV SS SPDR P S&P 500 Value ETF | Reduce -3.6% | 0.29% | −0.01 |
| JPM JPMorgan Chase & Co. | Reduce -0.4% | 0.21% | −0.01 |
| CBRE GBL REAL ESTATE INC FD | Reduce -12.5% | 0.08% | +0.00 |
| IJJ iShares S&P Mid-Cap 400 Valu | Reduce -1.1% | 1.42% | +0.01 |
| EMQQ Emg MKT Internet ETF-USA Inc. | Reduce -2.2% | 0.26% | +0.02 |
| NKE Nike Inc. Class B | Reduce -0.4% | 0.29% | +0.02 |
| MCD McDonald's Corp. | Reduce -0.7% | 0.27% | +0.03 |
| DFAR Dimensional US Real Est ETF | Reduce -3.0% | 0.85% | +0.04 |
| SBUX Starbucks Corp. | Reduce -0.5% | 0.32% | +0.05 |
| ORCL Oracle Corp. | Reduce -0.0% | 0.55% | +0.06 |
| HD Home Depot Inc. | Reduce -2.0% | 1.10% | +0.08 |
Portfolio Buys Q2 2024 → Q3 2024
| PLTR Palantir Technologies Inc. Class A | New | 0.97% | +0.97 |
| HIMS Hims & Hers Health Inc. | New | 0.27% | +0.27 |
| VOO Vanguard S&P 500 ETF | Add +62.9% | 0.70% | +0.27 |
| AXON Axon Enterprise Inc. | New | 0.24% | +0.24 |
| MELI MercadoLibre Inc. | New | 0.23% | +0.23 |
| AAPL Apple Inc. | Add +1.0% | 5.26% | +0.23 |
| TSLA Tesla Inc. | New | 0.21% | +0.21 |
| AXP American Express Co. | New | 0.13% | +0.13 |
| KO The Coca-Cola Co. | New | 0.13% | +0.13 |
| NU Nu Holdings Ltd./Cayman Isl-A | New | 0.12% | +0.12 |
| META Meta Platforms Inc. Class A | Add +5.8% | 1.07% | +0.12 |
| AMZN Amazon.com Inc. | Add +25.2% | 0.87% | +0.10 |
| WMT Walmart Inc. | Add +0.9% | 0.75% | +0.08 |
| TLT iShares 20+ Year Treasury BD | Add +2.3% | 3.55% | +0.08 |
| HYMB SS SPDR N Ice HY Muni ETF | Add +8.5% | 1.07% | +0.05 |
| UNH Unitedhealth Group Inc. | Add +1.5% | 0.49% | +0.04 |
| RTX RTX Corp. | Add +0.3% | 0.34% | +0.04 |
| AVLV Avantis US Large Cap Value | Add +2.4% | 11.88% | +0.04 |
| CSCO Cisco Systems Inc. | Add +3.6% | 0.36% | +0.03 |
| GOOGL Alphabet Inc. Class A | Add +20.4% | 0.88% | +0.02 |
| DFNM Dimensional National Muni BD | Add +7.5% | 0.96% | +0.02 |
| BRK.B Berkshire Hathaway Inc. Class B | Add +1.4% | 0.28% | +0.02 |
| JNJ Johnson & Johnson | Add +1.4% | 0.38% | +0.02 |
| XAODX Abrdn Total Dynamic Dividend | Add +9.9% | 0.15% | +0.02 |
| ARKK ARK Innovation ETF | Add +2.2% | 0.29% | +0.01 |
| SHM SS SPDR N Ice St Muni ETF | Add +5.6% | 0.38% | +0.00 |
| NCZ Virtus Convertible & Inc. FD | Add +6.9% | 0.04% | +0.00 |
| NFJ Virtus DVD Intrst & PRM STR | Add +1.0% | 0.14% | +0.00 |
| TXN Texas Instruments Inc. | Add +0.5% | 0.26% | −0.00 |
| PG The Procter & Gamble Co. | Add +0.1% | 0.21% | −0.00 |
| TOTL SS Doubleline TR Tact ETF | Add +2.3% | 2.19% | −0.00 |
| PWZ Invesco California Amt-Free | Add +1.9% | 0.19% | −0.01 |
| DFAE Dimensional Emerging Core Eq | Add +0.3% | 2.49% | −0.01 |
| XOM Exxon Mobil Corp. | Add +0.4% | 0.42% | −0.02 |
| QQQ Invesco QQQ Trust Series 1 | Add +2.6% | 1.02% | −0.02 |
| ADBE Adobe Inc. | Add +2.8% | 0.20% | −0.02 |
| HYG Ishr Ibx Usd Hiyld CB ETF-Ui | Add +0.1% | 1.05% | −0.03 |
| AGG iShares Core U.S. Aggregate | Add +0.7% | 1.59% | −0.03 |
| GOOG Alphabet Inc. Class C | Add +0.8% | 0.20% | −0.03 |
| MSFT Microsoft Corp. | Add +7.2% | 1.74% | −0.06 |
| SRLN SS Blackstone Sr Loan ETF | Add +0.9% | 1.06% | −0.06 |
| VGSH Vanguard Short-Term Treasury | Add +0.6% | 5.49% | −0.24 |
| QCOM Qualcomm Inc. | Add +1.9% | 1.21% | −0.28 |
Options Activity Q2 2024 → Q3 2024
| SPY SS SPDR S&P 500 ETF Trust-US | call | Reduce -17.1% | 35,000 | $20.1M |
| APO Apollo Global Management Inc. | put | Sold out | 1,200 | $142Kbefore exit |
| AXP American Express Co. | put | New | 300 | $81K |
| MU Micron Technology Inc. | put | Sold out | 500 | $66Kbefore exit |
| KO The Coca-Cola Co. | put | New | 800 | $57K |
Calls and puts are listed by the shares they cover; their value is not part of the stock holdings above.
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 97 | $200.6M | AVLV, VGSH, SCHG, SGOV, AAPL |
| Q1 2026 | 92 | $179.2M | AVLV, SGOV, VGSH, SCHG, AAPL |
| Q4 2025 | 88 | $154.4M | AVLV, SCHG, VGSH, AAPL, DFAC |
| Q3 2025 | 89 | $146.4M | AVLV, SCHG, AAPL, VGSH, AVGO |
| Q2 2025 | 84 | $131.9M | AVLV, SCHG, VGSH, AAPL, SCHR |
| Q1 2025 | 82 | $117.1M | AVLV, SCHG, AAPL, VGSH, SCHR |
| Q4 2024 | 88 | $117.1M | AVLV, SCHG, AAPL, VGSH, DFAC |
| Q3 2024 | 88 | $110.8M | AVLV, SCHG, VGSH, AAPL, DFAC |
| Q2 2024 | 82 | $103.7M | AVLV, SCHG, VGSH, DFAC, AAPL |
| Q1 2024 | 84 | $100.7M | AVLV, SCHG, DFAC, VGSH, SCHR |