Investment Advisory Services Inc. /TX

Q2 2026Q1 2026Q4 2025Q3 2025Q2 2025Q1 2025Q4 2024Q3 2024Q2 2024

In its 13F for Q1 2024 (holdings as of March 31, 2024, filed April 25, 2024), Investment Advisory Services Inc. /TX reported 117 stock positions worth $272.4 million. Its top holding was Vanguard Dividend Apprec ETF (VIG) at 9.3% of the portfolio, followed by Microsoft (MSFT, 8.8%) and Invesco QQQ Trust Series 1 (QQQ, 8.0%). Compared with Q4 2023, it opened 5 new positions, sold out of 3, added to 56 and reduced 49. The biggest buy was Pacer US Cash Cows 100 ETF (COWZ, shares +11%) and the biggest sale Apple (AAPL, shares −0%).

Most Recent 13F: Q2 2026
Location: THE WOODLANDS, TX
CIK: 0000925953
Portfolio Value: $272.4M (Q1 2024)
SEC Filing: 0001214659-24-007541 ↗ filed Apr 25, 2024

Holdings Value

Holdings 117 stocks · $272.4M


VIG Vanguard Dividend Apprec ETF	9.33%	139,197	$25.4M	Add +0.4%
MSFT Microsoft Corp.	8.77%	56,785	$23.9M	Reduce -1.7%
QQQ Invesco QQQ Trust Series 1	7.96%	48,821	$21.7M	Add +0.7%
JEPI JPMorgan Equity Premium Inco	4.84%	227,971	$13.2M	Reduce -0.3%
SCHD Schwab US DVD Equity ETF	4.69%	158,433	$12.8M	Reduce -0.1%
AAPL Apple Inc.	3.72%	59,032	$10.1M	Reduce -0.3%
COWZ Pacer US Cash Cows 100 ETF	3.03%	142,213	$8.3M	Add +11.2%
WMT Walmart Inc.	2.50%	112,976	$6.8M	Add +0.4%
XOM Exxon Mobil Corp.	2.35%	55,088	$6.4M	Reduce -1.6%
ABBV Abbvie Inc.	2.10%	31,389	$5.7M	Reduce -1.1%
MCD McDonald's Corp.	1.99%	19,264	$5.4M	Reduce -2.5%
HD Home Depot Inc.	1.89%	13,440	$5.2M	Reduce -0.7%
JNJ Johnson & Johnson	1.85%	31,867	$5.0M	Reduce -4.8%
IUSG iShares Core S&P U.S. Growth	1.50%	34,858	$4.1M	Add +1.5%
XLE SS Energy Select Sector	1.48%	42,759	$4.0M	Reduce -6.1%
JPM JPMorgan Chase & Co.	1.40%	19,030	$3.8M	Reduce -1.8%
CVX Chevron Corp.	1.37%	23,746	$3.7M	Reduce -0.3%
FFLG Fidelity Fndmntl L/C GRW ETF	1.28%	159,043	$3.5M	Add +2.2%
SYK Stryker Corp.	1.26%	9,584	$3.4M	Add +0.8%
KO The Coca-Cola Co.	1.20%	53,636	$3.3M	Reduce -0.6%
RSP Invesco S&P 500 Equal Weight	1.18%	19,047	$3.2M	Add +1.3%
AXP American Express Co.	1.15%	13,777	$3.1M	Reduce -2.8%
XLK SS Technology Select Sector	1.15%	14,985	$3.1M	Reduce -3.6%
PG The Procter & Gamble Co.	1.14%	19,091	$3.1M	Add +3.2%
BLK BlackRock Finance Inc.	1.08%	3,516	$2.9M	Add +1.3%
CTRA Coterra Energy Inc.	1.07%	104,591	$2.9M	Add +0.0%
PEP Pepsico Inc.	1.06%	16,507	$2.9M	Reduce -1.4%
ABT Abbott Laboratories	0.96%	22,959	$2.6M	Reduce -1.2%
AMZN Amazon.com Inc.	0.93%	14,081	$2.5M	Add +3.9%
VTI VG Morningstar TS MKT ETF-US	0.86%	9,005	$2.3M	Reduce -0.5%
IJH iShares Core S&P Midcap ETF	0.85%	38,210	$2.3M	Add +1.2%
SCHW Schwab (charles) Corp.	0.76%	28,790	$2.1M	Reduce -1.7%
IJR iShares Core S&P Small-Cap E	0.75%	18,441	$2.0M	Add +2.4%
COST Costco Wholesale Corp.	0.72%	2,662	$2.0M	Add +0.2%
BAC Bank of America Corp. filed as BANK AMERICA CORP	0.65%	46,536	$1.8M	Reduce -3.6%
TALO Talos Energy Inc.	0.64%	126,001	$1.8M	Add +0.0%
GIS General Mills Inc.	0.64%	24,822	$1.7M	Reduce -0.9%
FDX FedEx Corp.	0.62%	5,856	$1.7M	Reduce -0.7%
UNH Unitedhealth Group Inc.	0.61%	3,358	$1.7M	Add +2.1%
AMGN Amgen Inc.	0.61%	5,830	$1.7M	Reduce -4.9%
SPY SS SPDR S&P 500 ETF Trust-US	0.57%	2,990	$1.6M	Reduce -9.7%
POOL Pool Corp.	0.56%	3,796	$1.5M	Add +0.0%
MCK McKesson Corp.	0.55%	2,816	$1.5M	Reduce -12.4%
INTC Intel Corp.	0.55%	34,044	$1.5M	Add +1.2%
CVS CVS Health Corp.	0.55%	18,740	$1.5M	Reduce -5.0%
VOO Vanguard S&P 500 ETF	0.52%	2,945	$1.4M	Reduce -1.5%
TREX Trex Company Inc.	0.51%	13,861	$1.4M	Add +0.0%
CSCO Cisco Systems Inc.	0.49%	26,730	$1.3M	Reduce -0.1%
GOOGL Alphabet Inc. Class A	0.48%	8,721	$1.3M	Add +6.1%
RTX RTX Corp.	0.48%	13,424	$1.3M	Reduce -0.3%
SBUX Starbucks Corp.	0.46%	13,785	$1.3M	Reduce -0.7%
ZTS Zoetis Inc.	0.45%	7,180	$1.2M	Add +0.1%
ADP Automatic Data Processing	0.44%	4,838	$1.2M	Reduce -2.9%
V Visa Inc. Class A	0.36%	3,558	$993K	Reduce -8.6%
COP Conocophillips	0.35%	7,571	$964K	Add +7.8%
NVDA Nvidia Corp.	0.35%	1,064	$961K	Add +27.1%
LH Laboratory CRP of Amer Hldgs	0.35%	4,393	$960K	Reduce -7.8%
HSY The Hershey Co.	0.33%	4,555	$886K	Add +3.6%
MRK Merck & Co. Inc.	0.32%	6,556	$865K	Add +9.3%
DVN Devon Energy Corp.	0.31%	17,050	$856K	Add +0.0%
NKE Nike Inc. Class B	0.30%	8,789	$826K	Reduce -3.3%
COR Cencora Inc.	0.30%	3,380	$821K	Reduce -6.2%
CIVI Civitas Resources Inc.	0.30%	10,634	$807K	Add +0.0%
CGUS Cap Group Core Equity filed as CAPITAL GROUP CORE EQUITY ET	0.29%	25,760	$803K	Add +7.4%
MDT Medtronic PLC	0.29%	8,930	$778K	Add +0.5%
CGGR Cap Group Growth Equity	0.27%	23,173	$741K	Add +10.8%
CMI Cummins Inc.	0.26%	2,437	$718K	Reduce -3.3%
XLV SS Health Care Select Sector	0.26%	4,850	$717K	Add +0.0%
CEG Constellation Energy	0.25%	3,744	$692K	Add +0.0%
SLB SLB Ltd. filed as SCHLUMBERGER LTD	0.25%	12,448	$682K	Add +2.1%
FCX Freeport-McMoran Inc.	0.25%	14,439	$679K	Reduce -3.1%
CARR Carrier Global Corp.	0.23%	10,968	$638K	Reduce -0.8%
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS	0.22%	3,131	$598K	Reduce -2.2%
VPU Vanguard Utilities ETF	0.21%	4,108	$586K	No change
DUK Duke Energy Corp.	0.21%	6,025	$583K	Reduce -0.9%
NEE Nextera Energy Inc.	0.21%	8,868	$567K	Add +3.1%
OTIS Otis Worldwide Corp.	0.21%	5,628	$559K	Reduce -0.8%
GOOG Alphabet Inc. Class C	0.20%	3,579	$545K	Add +5.7%
TXN Texas Instruments Inc.	0.20%	3,094	$539K	Add +4.3%
EOG EOG Resources Inc.	0.19%	4,153	$531K	Reduce -0.2%
CAT Caterpillar Inc.	0.19%	1,438	$527K	Add +10.9%
CL Colgate-Palmolive Co.	0.18%	5,452	$491K	Add +0.1%
AFL Aflac Inc.	0.18%	5,628	$483K	Add +0.1%
META Meta Platforms Inc. Class A	0.16%	917	$445K	Add +31.6%
MAA Mid-America Apartment Comm	0.16%	3,320	$437K	Reduce -4.0%
EXC Exelon Corp.	0.15%	11,109	$417K	Reduce -3.3%
IRT Independence Realty Trust Inc.	0.15%	25,433	$410K	Reduce -8.9%
WELL Welltower Inc.	0.14%	4,166	$389K	Add +0.1%
BRK.B Berkshire Hathaway Inc. Class B	0.14%	918	$386K	Add +2.0%
AMAT Applied Materials Inc.	0.13%	1,660	$342K	Add +15.9%
APA Apa Corp.	0.13%	9,936	$342K	Add +0.0%
XLF SS Financial Select Sector	0.12%	8,047	$339K	Add +0.1%
PFE Pfizer Inc.	0.12%	12,200	$339K	Add +1.0%
CPT Camden Property Trust	0.12%	3,355	$330K	Reduce -8.8%
NOC Northrop Grumman Corp.	0.12%	664	$318K	Add +0.1%
VGT Vanguard Info Tech ETF	0.12%	600	$315K	No change
PSX Phillips 66	0.11%	1,903	$311K	Add +0.1%
OKE Oneok Inc.	0.11%	3,806	$305K	Reduce -4.8%
ROST Ross Stores Inc.	0.11%	2,020	$296K	Add +0.3%
AVGO Broadcom Inc.	0.11%	219	$291K	Add +1.4%
UPS United Parcel Service Class B	0.11%	1,948	$289K	Add +2.0%
TGT Target Corp.	0.11%	1,619	$287K	Add +0.4%
CGDV Cap Group Dividend Value filed as CAPITAL GROUP DIVIDEND VALUE	0.11%	8,828	$287K	New
ORCL Oracle Corp.	0.10%	2,229	$280K	Add +10.4%
MET Metlife Inc.	0.09%	3,471	$257K	New
MDY State Street SPDR S&P Midcap	0.09%	460	$256K	No change
PPL PPL Corp.	0.09%	8,905	$245K	Reduce -4.2%
VIS Vanguard Industrials ETF	0.09%	1,000	$244K	No change
PNW Pinnacle West Capital	0.09%	3,139	$235K	Add +0.0%
TMO Thermo Fisher Scientific Inc.	0.08%	396	$230K	New
PM Philip Morris International	0.08%	2,365	$217K	Add +10.3%
PXD Pioneer Natural Resources Co.	0.08%	824	$216K	Reduce -8.3%
MOFG Midwestone Financial Group I	0.08%	9,000	$211K	No change
LLY Eli Lilly & Co.	0.07%	263	$204K	New
LMT Lockheed Martin Corp.	0.07%	443	$201K	New
REI Ring Energy Inc.	0.04%	50,000	$98K	No change
TELL Tellurian Inc.	0.00%	19,500	$13K	No change

Portfolio Sells Q4 2023 → Q1 2024


AAPL Apple Inc.	Reduce -0.3%	3.72%	−0.78
MCD McDonald's Corp.	Reduce -2.5%	1.99%	−0.32
IWD iShares Russell 1000 Value E	Sold out	0.00%	−0.25
JNJ Johnson & Johnson	Reduce -4.8%	1.85%	−0.22
JEPI JPMorgan Equity Premium Inco	Reduce -0.3%	4.84%	−0.12
AMGN Amgen Inc.	Reduce -4.9%	0.61%	−0.09
AIRC Apartment Income REIT Co.	Sold out	0.00%	−0.09
NKE Nike Inc. Class B	Reduce -3.3%	0.30%	−0.09
APD Air Products & Chemicals Inc.	Sold out	0.00%	−0.09
LH Laboratory CRP of Amer Hldgs	Reduce -7.8%	0.35%	−0.07
SCHD Schwab US DVD Equity ETF	Reduce -0.1%	4.69%	−0.07
CVS CVS Health Corp.	Reduce -5.0%	0.55%	−0.07
SBUX Starbucks Corp.	Reduce -0.7%	0.46%	−0.06
PEP Pepsico Inc.	Reduce -1.4%	1.06%	−0.06
ABT Abbott Laboratories	Reduce -1.2%	0.96%	−0.05
KO The Coca-Cola Co.	Reduce -0.6%	1.20%	−0.05
SPY SS SPDR S&P 500 ETF Trust-US	Reduce -9.7%	0.57%	−0.05
CSCO Cisco Systems Inc.	Reduce -0.1%	0.49%	−0.04
V Visa Inc. Class A	Reduce -8.6%	0.36%	−0.04
XLK SS Technology Select Sector	Reduce -3.6%	1.15%	−0.03
MCK McKesson Corp.	Reduce -12.4%	0.55%	−0.03
SCHW Schwab (charles) Corp.	Reduce -1.7%	0.76%	−0.03
CVX Chevron Corp.	Reduce -0.3%	1.37%	−0.03
XLE SS Energy Select Sector	Reduce -6.1%	1.48%	−0.02
MAA Mid-America Apartment Comm	Reduce -4.0%	0.16%	−0.02
CPT Camden Property Trust	Reduce -8.8%	0.12%	−0.02
DUK Duke Energy Corp.	Reduce -0.9%	0.21%	−0.02
IRT Independence Realty Trust Inc.	Reduce -8.9%	0.15%	−0.02
CARR Carrier Global Corp.	Reduce -0.8%	0.23%	−0.02
ADP Automatic Data Processing	Reduce -2.9%	0.44%	−0.01
EXC Exelon Corp.	Reduce -3.3%	0.15%	−0.01
PPL PPL Corp.	Reduce -4.2%	0.09%	−0.01
GIS General Mills Inc.	Reduce -0.9%	0.64%	−0.01
EOG EOG Resources Inc.	Reduce -0.2%	0.19%	−0.00
FCX Freeport-McMoran Inc.	Reduce -3.1%	0.25%	−0.00
PXD Pioneer Natural Resources Co.	Reduce -8.3%	0.08%	−0.00
OKE Oneok Inc.	Reduce -4.8%	0.11%	+0.00
VOO Vanguard S&P 500 ETF	Reduce -1.5%	0.52%	+0.00
OTIS Otis Worldwide Corp.	Reduce -0.8%	0.21%	+0.00
BAC Bank of America Corp.	Reduce -3.6%	0.65%	+0.01
COR Cencora Inc.	Reduce -6.2%	0.30%	+0.01
VTI VG Morningstar TS MKT ETF-US	Reduce -0.5%	0.86%	+0.01
IBM Intl Business Machines Corp.	Reduce -2.2%	0.22%	+0.01
CMI Cummins Inc.	Reduce -3.3%	0.26%	+0.03
RTX RTX Corp.	Reduce -0.3%	0.48%	+0.03
FDX FedEx Corp.	Reduce -0.7%	0.62%	+0.03
HD Home Depot Inc.	Reduce -0.7%	1.89%	+0.04
JPM JPMorgan Chase & Co.	Reduce -1.8%	1.40%	+0.10
AXP American Express Co.	Reduce -2.8%	1.15%	+0.10
XOM Exxon Mobil Corp.	Reduce -1.6%	2.35%	+0.14

Portfolio Buys Q4 2023 → Q1 2024


COWZ Pacer US Cash Cows 100 ETF	Add +11.2%	3.03%	+0.41
NVDA Nvidia Corp.	Add +27.1%	0.35%	+0.19
WMT Walmart Inc.	Add +0.4%	2.50%	+0.16
SYK Stryker Corp.	Add +0.8%	1.26%	+0.14
QQQ Invesco QQQ Trust Series 1	Add +0.7%	7.96%	+0.13
AMZN Amazon.com Inc.	Add +3.9%	0.93%	+0.12
FFLG Fidelity Fndmntl L/C GRW ETF	Add +2.2%	1.28%	+0.11
CGDV Cap Group Dividend Value	New	0.11%	+0.11
MET Metlife Inc.	New	0.09%	+0.09
IUSG iShares Core S&P U.S. Growth	Add +1.5%	1.50%	+0.09
TMO Thermo Fisher Scientific Inc.	New	0.08%	+0.08
CEG Constellation Energy	Add +0.0%	0.25%	+0.08
LLY Eli Lilly & Co.	New	0.07%	+0.07
LMT Lockheed Martin Corp.	New	0.07%	+0.07
PG The Procter & Gamble Co.	Add +3.2%	1.14%	+0.07
META Meta Platforms Inc. Class A	Add +31.6%	0.16%	+0.07
MRK Merck & Co. Inc.	Add +9.3%	0.32%	+0.06
TREX Trex Company Inc.	Add +0.0%	0.51%	+0.05
CAT Caterpillar Inc.	Add +10.9%	0.19%	+0.04
CGGR Cap Group Growth Equity	Add +10.8%	0.27%	+0.04
AMAT Applied Materials Inc.	Add +15.9%	0.13%	+0.03
COP Conocophillips	Add +7.8%	0.35%	+0.03
GOOGL Alphabet Inc. Class A	Add +6.1%	0.48%	+0.03
CGUS Cap Group Core Equity	Add +7.4%	0.29%	+0.03
IJH iShares Core S&P Midcap ETF	Add +1.2%	0.85%	+0.03
COST Costco Wholesale Corp.	Add +0.2%	0.72%	+0.02
ORCL Oracle Corp.	Add +10.4%	0.10%	+0.02
CTRA Coterra Energy Inc.	Add +0.0%	1.07%	+0.02
BRK.B Berkshire Hathaway Inc. Class B	Add +2.0%	0.14%	+0.02
TGT Target Corp.	Add +0.4%	0.11%	+0.01
PSX Phillips 66	Add +0.1%	0.11%	+0.01
RSP Invesco S&P 500 Equal Weight	Add +1.3%	1.18%	+0.01
GOOG Alphabet Inc. Class C	Add +5.7%	0.20%	+0.01
AVGO Broadcom Inc.	Add +1.4%	0.11%	+0.01
CIVI Civitas Resources Inc.	Add +0.0%	0.30%	+0.01
DVN Devon Energy Corp.	Add +0.0%	0.31%	+0.01
CL Colgate-Palmolive Co.	Add +0.1%	0.18%	+0.01
VIG Vanguard Dividend Apprec ETF	Add +0.4%	9.33%	+0.01
XLF SS Financial Select Sector	Add +0.1%	0.12%	+0.01
XLV SS Health Care Select Sector	Add +0.0%	0.26%	+0.00
NEE Nextera Energy Inc.	Add +3.1%	0.21%	+0.00
HSY The Hershey Co.	Add +3.6%	0.33%	+0.00
SLB SLB Ltd.	Add +2.1%	0.25%	+0.00
PM Philip Morris International	Add +10.3%	0.08%	0.00
ROST Ross Stores Inc.	Add +0.3%	0.11%	−0.00
TXN Texas Instruments Inc.	Add +4.3%	0.20%	−0.00
PNW Pinnacle West Capital	Add +0.0%	0.09%	−0.00
MDT Medtronic PLC	Add +0.5%	0.29%	−0.00
WELL Welltower Inc.	Add +0.1%	0.14%	−0.01
AFL Aflac Inc.	Add +0.1%	0.18%	−0.01

All Filings

Quarter	Positions	13F Reported Value	Top Holdings
Q2 2026	140	$347.2M	QQQ, VIG, MSFT, AAPL, JEPI
Q1 2026	130	$314.5M	VIG, QQQ, JEPI, MSFT, WMT
Q4 2025	126	$319.7M	VIG, QQQ, MSFT, JEPI, AAPL
Q3 2025	126	$317.4M	VIG, QQQ, MSFT, JEPI, AAPL
Q2 2025	131	$299.8M	VIG, QQQ, MSFT, JEPI, COWZ
Q1 2025	115	$276.4M	VIG, QQQ, JEPI, MSFT, SCHD
Q4 2024	116	$283.6M	VIG, QQQ, MSFT, JEPI, SCHD
Q3 2024	116	$283.1M	VIG, QQQ, MSFT, JEPI, SCHD
Q2 2024	118	$272.9M	VIG, MSFT, QQQ, JEPI, SCHD
Q1 2024	117	$272.4M	VIG, MSFT, QQQ, JEPI, SCHD