Investment Advisory Services Inc. /TX

Q2 2026Q1 2026Q4 2025Q2 2025Q1 2025Q4 2024Q3 2024Q2 2024Q1 2024

In its 13F for Q3 2025 (holdings as of September 30, 2025, filed October 22, 2025), Investment Advisory Services Inc. /TX reported 126 stock positions worth $317.4 million. Its top holding was Vanguard Dividend Apprec ETF (VIG) at 10.9% of the portfolio, followed by Invesco QQQ Trust Series 1 (QQQ, 10.0%) and Microsoft (MSFT, 6.3%). Compared with Q2 2025, it opened 3 new positions, sold out of 8, added to 30 and reduced 71. The biggest buy was Fidelity High Dividend ETF (FDVV, shares +52%) and the biggest sale Schwab US DVD Equity ETF (SCHD, shares −17%).

Most Recent 13F: Q2 2026
Location: THE WOODLANDS, TX
CIK: 0000925953
Portfolio Value: $317.4M (Q3 2025)
SEC Filing: 0001214659-25-015202 ↗ filed Oct 22, 2025

Holdings Value

Holdings 126 stocks · $317.4M


VIG Vanguard Dividend Apprec ETF	10.93%	160,822	$34.7M	Add +1.6%
QQQ Invesco QQQ Trust Series 1	10.03%	53,015	$31.8M	Add +1.9%
MSFT Microsoft Corp.	6.26%	38,344	$19.9M	Reduce -0.8%
JEPI JPMorgan Equity Premium Inco	5.52%	306,886	$17.5M	Add +5.3%
AAPL Apple Inc.	3.86%	48,126	$12.3M	Reduce -1.4%
COWZ Pacer US Cash Cows 100 ETF	3.35%	184,959	$10.6M	Reduce -5.3%
WMT Walmart Inc.	3.34%	102,982	$10.6M	Reduce -1.2%
SCHD Schwab US DVD Equity ETF	2.56%	298,067	$8.1M	Reduce -16.5%
IUSG iShares Core S&P U.S. Growth	2.21%	42,714	$7.0M	Add +2.5%
FFLG Fidelity Fndmntl L/C GRW ETF	2.18%	235,173	$6.9M	Add +10.5%
ABBV Abbvie Inc.	1.86%	25,520	$5.9M	Reduce -1.4%
XOM Exxon Mobil Corp.	1.86%	52,300	$5.9M	Reduce -0.1%
JPM JPMorgan Chase & Co.	1.73%	17,366	$5.5M	Reduce -2.8%
MCD McDonald's Corp.	1.71%	17,856	$5.4M	Reduce -1.3%
FDVV Fidelity High Dividend ETF	1.65%	94,113	$5.2M	Add +52.0%
HD Home Depot Inc.	1.62%	12,711	$5.2M	Reduce -2.1%
JNJ Johnson & Johnson	1.57%	26,938	$5.0M	Reduce -0.9%
RSP Invesco S&P 500 Equal Weight	1.48%	24,793	$4.7M	Add +1.4%
AXP American Express Co.	1.32%	12,655	$4.2M	Reduce -1.9%
BLK BlackRock Inc.	1.17%	3,187	$3.7M	Reduce -1.0%
SYK Stryker Corp.	1.14%	9,783	$3.6M	Reduce -1.4%
XLK SS Technology Select Sector	1.12%	12,610	$3.6M	Reduce -4.0%
AMZN Amazon.com Inc.	1.06%	15,276	$3.4M	Reduce -1.7%
KO The Coca-Cola Co.	1.02%	48,939	$3.2M	Reduce -2.5%
XLE SS Energy Select Sector	0.99%	35,326	$3.2M	Reduce -4.5%
VTI VG Morningstar TS MKT ETF-US	0.99%	9,530	$3.1M	Add +1.9%
PG The Procter & Gamble Co.	0.87%	18,058	$2.8M	Reduce -1.7%
JEPQ JPM Nasdaq Equity Premium filed as J P MORGAN EXCHANGE TRADED F	0.85%	46,933	$2.7M	Add +12.4%
CVX Chevron Corp.	0.84%	17,221	$2.7M	Reduce -0.9%
ABT Abbott Laboratories	0.84%	19,832	$2.7M	Reduce -2.1%
CGUS Cap Group Core Equity filed as CAPITAL GROUP CORE EQUITY ET	0.78%	62,761	$2.5M	Add +8.5%
CTRA Coterra Energy Inc.	0.78%	104,158	$2.5M	Reduce -2.1%
COST Costco Wholesale Corp.	0.77%	2,631	$2.4M	Reduce -3.7%
GOOGL Alphabet Inc. Class A	0.76%	9,866	$2.4M	Reduce -1.7%
SCHW Schwab (charles) Corp.	0.75%	25,080	$2.4M	Reduce -0.8%
CGGR Cap Group Growth Equity	0.70%	50,910	$2.2M	Add +4.8%
RTX RTX Corp.	0.70%	13,248	$2.2M	Reduce -2.5%
BAC Bank of America Corp. filed as BANK AMERICA CORP	0.67%	41,357	$2.1M	Reduce -3.5%
PEP Pepsico Inc.	0.64%	14,439	$2.0M	Reduce -1.5%
IJH iShares Core S&P Midcap ETF	0.63%	30,475	$2.0M	Reduce -5.2%
CSCO Cisco Systems Inc.	0.63%	29,050	$2.0M	Reduce -1.3%
VOO Vanguard S&P 500 ETF	0.63%	3,240	$2.0M	Reduce -1.5%
NVDA Nvidia Corp.	0.56%	9,598	$1.8M	Reduce -8.6%
FESM Fidelity Enhanced Small Cap	0.52%	45,077	$1.6M	Add +53.3%
IJR iShares Core S&P Small-Cap E	0.50%	13,226	$1.6M	Reduce -3.0%
MCK McKesson Corp.	0.49%	2,004	$1.5M	No change
AMGN Amgen Inc.	0.48%	5,361	$1.5M	Reduce -4.7%
ADP Automatic Data Processing	0.46%	4,980	$1.5M	Add +0.0%
FMDE Fidelity Enhanced Mid Cap Co.	0.45%	39,233	$1.4M	Add +71.2%
SPY SS SPDR S&P 500 ETF Trust-US	0.43%	2,062	$1.4M	Reduce -28.3%
FDX FedEx Corp.	0.41%	5,517	$1.3M	Reduce -3.1%
CEG Constellation Energy	0.39%	3,737	$1.2M	No change
CMI Cummins Inc.	0.39%	2,901	$1.2M	Reduce -1.2%
POOL Pool Corp.	0.33%	3,346	$1.0M	Add +0.0%
CGDV Cap Group Dividend Value filed as CAPITAL GROUP DIVIDEND VALUE	0.32%	24,464	$1.0M	Add +18.4%
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS	0.31%	3,461	$977K	Reduce -7.0%
META Meta Platforms Inc. Class A	0.31%	1,329	$976K	Add +9.5%
GIS General Mills Inc.	0.30%	18,934	$955K	Reduce -14.1%
COR Cencora Inc.	0.30%	3,041	$951K	No change
ZTS Zoetis Inc.	0.30%	6,492	$950K	Reduce -7.2%
LH Labcorp Holdings Inc.	0.29%	3,202	$919K	Reduce -4.4%
SBUX Starbucks Corp.	0.28%	10,588	$896K	Reduce -0.7%
V Visa Inc. Class A	0.28%	2,609	$891K	Reduce -21.3%
GOOG Alphabet Inc. Class C	0.26%	3,433	$836K	Reduce -2.6%
MDT Medtronic PLC	0.25%	8,178	$779K	Add +0.1%
VPU Vanguard Utilities ETF	0.25%	4,108	$778K	No change
CAT Caterpillar Inc.	0.24%	1,589	$758K	Reduce -5.5%
TREX Trex Company Inc.	0.23%	14,421	$745K	Reduce -3.4%
TXN Texas Instruments Inc.	0.22%	3,756	$690K	Reduce -2.0%
AMAT Applied Materials Inc.	0.22%	3,353	$687K	Reduce -3.8%
AVGO Broadcom Inc.	0.21%	2,020	$666K	Reduce -4.0%
CARR Carrier Global Corp.	0.20%	10,622	$634K	Reduce -7.4%
MRK Merck & Co. Inc.	0.19%	7,212	$605K	Add +2.3%
DUK Duke Energy Corp.	0.19%	4,883	$604K	Reduce -12.6%
XLV SS Health Care Select Sector	0.18%	4,124	$574K	Add +0.9%
AFL Aflac Inc.	0.18%	5,039	$563K	Reduce -1.8%
COP Conocophillips	0.17%	5,686	$538K	Add +0.8%
ORCL Oracle Corp.	0.16%	1,810	$509K	Reduce -6.5%
OTIS Otis Worldwide Corp.	0.15%	5,303	$485K	Reduce -3.8%
BRK.B Berkshire Hathaway Inc. Class B	0.15%	922	$464K	No change
VGT Vanguard Info Tech ETF	0.14%	600	$448K	No change
PM Philip Morris International	0.14%	2,718	$441K	Add +0.5%
DVN Devon Energy Corp.	0.14%	12,340	$433K	No change
EXC Exelon Corp.	0.13%	9,490	$427K	Reduce -14.6%
MAA Mid-America Apartment Comm	0.12%	2,735	$382K	Reduce -2.4%
EOG EOG Resources Inc.	0.12%	3,401	$381K	No change
XLF SS Financial Select Sector	0.12%	7,022	$378K	Add +0.1%
IRT Independence Realty Trust Inc.	0.11%	22,182	$364K	No change
MET Metlife Inc.	0.11%	4,346	$358K	Reduce -4.4%
CIVI Civitas Resources Inc.	0.11%	10,633	$346K	No change
PH Parker Hannifin Corp.	0.11%	444	$337K	Add +0.2%
FCX Freeport-McMoran Inc.	0.10%	8,246	$323K	Add +5.8%
NFLX Netflix Inc.	0.10%	257	$308K	Reduce -8.2%
CPT Camden Property Trust	0.09%	2,814	$300K	No change
VIS Vanguard Industrials ETF	0.09%	1,000	$296K	No change
PPL PPL Corp.	0.09%	7,892	$293K	Reduce -0.0%
EPD Enterprise Products Partners	0.09%	9,324	$292K	No change
PFE Pfizer Inc.	0.09%	11,292	$288K	Add +3.1%
PNW Pinnacle West Capital	0.09%	3,174	$285K	No change
NOC Northrop Grumman Corp.	0.09%	466	$284K	No change

Show all 126 holdings

Portfolio Sells Q2 2025 → Q3 2025


SCHD Schwab US DVD Equity ETF	Reduce -16.5%	2.56%	−0.59
COWZ Pacer US Cash Cows 100 ETF	Reduce -5.3%	3.35%	−0.24
SYK Stryker Corp.	Reduce -1.4%	1.14%	−0.17
KO The Coca-Cola Co.	Reduce -2.5%	1.02%	−0.16
SPY SS SPDR S&P 500 ETF Trust-US	Reduce -28.3%	0.43%	−0.16
MSFT Microsoft Corp.	Reduce -0.8%	6.26%	−0.15
COST Costco Wholesale Corp.	Reduce -3.7%	0.77%	−0.13
CTRA Coterra Energy Inc.	Reduce -2.1%	0.78%	−0.12
V Visa Inc. Class A	Reduce -21.3%	0.28%	−0.11
PG The Procter & Gamble Co.	Reduce -1.7%	0.87%	−0.10
ABT Abbott Laboratories	Reduce -2.1%	0.84%	−0.08
AMZN Amazon.com Inc.	Reduce -1.7%	1.06%	−0.08
CARR Carrier Global Corp.	Reduce -7.4%	0.20%	−0.08
GIS General Mills Inc.	Reduce -14.1%	0.30%	−0.08
SNPS Synopsys Inc.	Sold out	0.00%	−0.08
ACN Accenture PLC Class A	Sold out	0.00%	−0.08
MAR Marriott International Class A	Sold out	0.00%	−0.08
CL Colgate-Palmolive Co.	Sold out	0.00%	−0.07
CTAS Cintas Corp.	Sold out	0.00%	−0.07
MRSH Marsh & McLennan Cos	Sold out	0.00%	−0.07
AMP Ameriprise Financial Inc.	Sold out	0.00%	−0.07
RSG Republic Services Inc.	Sold out	0.00%	−0.07
ZTS Zoetis Inc.	Reduce -7.2%	0.30%	−0.06
IBM Intl Business Machines Corp.	Reduce -7.0%	0.31%	−0.06
WMT Walmart Inc.	Reduce -1.2%	3.34%	−0.06
CSCO Cisco Systems Inc.	Reduce -1.3%	0.63%	−0.05
MCD McDonald's Corp.	Reduce -1.3%	1.71%	−0.05
XLE SS Energy Select Sector	Reduce -4.5%	0.99%	−0.05
AXP American Express Co.	Reduce -1.9%	1.32%	−0.05
TXN Texas Instruments Inc.	Reduce -2.0%	0.22%	−0.05
AMGN Amgen Inc.	Reduce -4.7%	0.48%	−0.05
SBUX Starbucks Corp.	Reduce -0.7%	0.28%	−0.04
IJH iShares Core S&P Midcap ETF	Reduce -5.2%	0.63%	−0.04
TREX Trex Company Inc.	Reduce -3.4%	0.23%	−0.04
DUK Duke Energy Corp.	Reduce -12.6%	0.19%	−0.03
OTIS Otis Worldwide Corp.	Reduce -3.8%	0.15%	−0.03
NFLX Netflix Inc.	Reduce -8.2%	0.10%	−0.03
SPOT Spotify Technology SA	Reduce -17.4%	0.07%	−0.03
EXC Exelon Corp.	Reduce -14.6%	0.13%	−0.03
XOM Exxon Mobil Corp.	Reduce -0.1%	1.86%	−0.02
SO The Southern Co.	Reduce -19.2%	0.08%	−0.02
FDX FedEx Corp.	Reduce -3.1%	0.41%	−0.02
MAA Mid-America Apartment Comm	Reduce -2.4%	0.12%	−0.02
SCHW Schwab (charles) Corp.	Reduce -0.8%	0.75%	−0.02
LLY Eli Lilly & Co.	Reduce -10.8%	0.07%	−0.02
OKE Oneok Inc.	Reduce -0.3%	0.08%	−0.02
PANW Palo Alto Networks Inc.	Reduce -6.5%	0.08%	−0.01
HIG Hartford Insurance Group Inc.	Reduce -12.8%	0.06%	−0.01
MET Metlife Inc.	Reduce -4.4%	0.11%	−0.01
SLB SLB Ltd.	Reduce -5.7%	0.07%	−0.01

Portfolio Buys Q2 2025 → Q3 2025


FDVV Fidelity High Dividend ETF	Add +52.0%	1.65%	+0.58
QQQ Invesco QQQ Trust Series 1	Add +1.9%	10.03%	+0.46
FFLG Fidelity Fndmntl L/C GRW ETF	Add +10.5%	2.18%	+0.30
FESM Fidelity Enhanced Small Cap	Add +53.3%	0.52%	+0.21
FMDE Fidelity Enhanced Mid Cap Co.	Add +71.2%	0.45%	+0.18
VIG Vanguard Dividend Apprec ETF	Add +1.6%	10.93%	+0.13
IUSG iShares Core S&P U.S. Growth	Add +2.5%	2.21%	+0.12
JEPQ JPM Nasdaq Equity Premium	Add +12.4%	0.85%	+0.09
TSLA Tesla Inc.	New	0.08%	+0.08
CGUS Cap Group Core Equity	Add +8.5%	0.78%	+0.07
TJX TJX Companies Inc.	New	0.06%	+0.06
UNH Unitedhealth Group Inc.	New	0.06%	+0.06
CGDV Cap Group Dividend Value	Add +18.4%	0.32%	+0.05
CGGR Cap Group Growth Equity	Add +4.8%	0.70%	+0.05
VTI VG Morningstar TS MKT ETF-US	Add +1.9%	0.99%	+0.04
META Meta Platforms Inc. Class A	Add +9.5%	0.31%	+0.01
MDT Medtronic PLC	Add +0.1%	0.25%	+0.01
MRK Merck & Co. Inc.	Add +2.3%	0.19%	+0.00
PH Parker Hannifin Corp.	Add +0.2%	0.11%	+0.00
PFE Pfizer Inc.	Add +3.1%	0.09%	+0.00
LMT Lockheed Martin Corp.	Add +0.8%	0.08%	+0.00
POOL Pool Corp.	Add +0.0%	0.33%	+0.00
COP Conocophillips	Add +0.8%	0.17%	+0.00
RSP Invesco S&P 500 Equal Weight	Add +1.4%	1.48%	−0.00
WFC Wells Fargo & Co.	Add +0.4%	0.08%	−0.00
VZ Verizon Communications Inc.	Add +2.0%	0.07%	−0.00
XLV SS Health Care Select Sector	Add +0.9%	0.18%	−0.00
XLF SS Financial Select Sector	Add +0.1%	0.12%	−0.00
JEPI JPMorgan Equity Premium Inco	Add +5.3%	5.52%	−0.00
FCX Freeport-McMoran Inc.	Add +5.8%	0.10%	−0.01
DE Deere & Co.	Add +0.2%	0.06%	−0.01
PM Philip Morris International	Add +0.5%	0.14%	−0.03
ADP Automatic Data Processing	Add +0.0%	0.46%	−0.05

All Filings

Quarter	Positions	13F Reported Value	Top Holdings
Q2 2026	140	$347.2M	QQQ, VIG, MSFT, AAPL, JEPI
Q1 2026	130	$314.5M	VIG, QQQ, JEPI, MSFT, WMT
Q4 2025	126	$319.7M	VIG, QQQ, MSFT, JEPI, AAPL
Q3 2025	126	$317.4M	VIG, QQQ, MSFT, JEPI, AAPL
Q2 2025	131	$299.8M	VIG, QQQ, MSFT, JEPI, COWZ
Q1 2025	115	$276.4M	VIG, QQQ, JEPI, MSFT, SCHD
Q4 2024	116	$283.6M	VIG, QQQ, MSFT, JEPI, SCHD
Q3 2024	116	$283.1M	VIG, QQQ, MSFT, JEPI, SCHD
Q2 2024	118	$272.9M	VIG, MSFT, QQQ, JEPI, SCHD
Q1 2024	117	$272.4M	VIG, MSFT, QQQ, JEPI, SCHD