Investment Advisory Services Inc. /TX
In its 13F for Q4 2025 (holdings as of December 31, 2025, filed January 22, 2026), Investment Advisory Services Inc. /TX reported 126 stock positions worth $319.7 million. Its top holding was Vanguard Dividend Apprec ETF (VIG) at 11.2% of the portfolio, followed by Invesco QQQ Trust Series 1 (QQQ, 10.2%) and Microsoft (MSFT, 5.7%). Compared with Q3 2025, it opened 5 new positions, sold out of 5, added to 37 and reduced 64. The biggest buy was Vanguard Dividend Apprec ETF (VIG, shares +1%) and the biggest sale Microsoft (MSFT, shares −3%).
- Most Recent 13F
- Q2 2026
- Location
- THE WOODLANDS, TX
- CIK
- 0000925953
- Portfolio Value
- $319.7M (Q4 2025)
- SEC Filing
- 0001214659-26-000732 ↗ filed Jan 22, 2026
Holdings Value
Holdings 126 stocks · $319.7M
| VIG Vanguard Dividend Apprec ETF | 11.17% | 162,534 | $35.7M | Add +1.1% |
| QQQ Invesco QQQ Trust Series 1 | 10.23% | 53,233 | $32.7M | Add +0.4% |
| MSFT Microsoft Corp. | 5.66% | 37,380 | $18.1M | Reduce -2.5% |
| JEPI JPMorgan Equity Premium Inco | 5.44% | 303,646 | $17.4M | Reduce -1.1% |
| AAPL Apple Inc. | 3.98% | 46,842 | $12.7M | Reduce -2.7% |
| WMT Walmart Inc. | 3.54% | 101,499 | $11.3M | Reduce -1.4% |
| COWZ Pacer US Cash Cows 100 ETF | 3.35% | 178,166 | $10.7M | Reduce -3.7% |
| FFLG Fidelity Fndmntl L/C GRW ETF | 2.38% | 253,616 | $7.6M | Add +7.8% |
| SCHD Schwab US DVD Equity ETF | 2.25% | 262,479 | $7.2M | Reduce -11.9% |
| IUSG iShares Core S&P U.S. Growth | 2.22% | 42,296 | $7.1M | Reduce -1.0% |
| XOM Exxon Mobil Corp. | 1.89% | 50,320 | $6.1M | Reduce -3.8% |
| ABBV Abbvie Inc. | 1.81% | 25,350 | $5.8M | Reduce -0.7% |
| FDVV Fidelity High Dividend ETF | 1.80% | 101,361 | $5.7M | Add +7.7% |
| JNJ Johnson & Johnson | 1.72% | 26,493 | $5.5M | Reduce -1.6% |
| JPM JPMorgan Chase & Co. | 1.71% | 16,922 | $5.5M | Reduce -2.6% |
| MCD McDonald's Corp. | 1.64% | 17,200 | $5.3M | Reduce -3.7% |
| RSP Invesco S&P 500 Equal Weight | 1.47% | 24,596 | $4.7M | Reduce -0.8% |
| AXP American Express Co. | 1.46% | 12,596 | $4.7M | Reduce -0.5% |
| HD Home Depot Inc. | 1.35% | 12,576 | $4.3M | Reduce -1.1% |
| XLK SS Technology Select Sector | 1.14% | 25,220 | $3.6M | No change |
| AMZN Amazon.com Inc. | 1.10% | 15,176 | $3.5M | Reduce -0.7% |
| SYK Stryker Corp. | 1.08% | 9,786 | $3.4M | Add +0.0% |
| KO The Coca-Cola Co. | 1.04% | 47,653 | $3.3M | Reduce -2.6% |
| BLK BlackRock Inc. | 1.04% | 3,100 | $3.3M | Reduce -2.7% |
| VTI VG Morningstar TS MKT ETF-US | 1.02% | 9,770 | $3.3M | Add +2.5% |
| XLE SS Energy Select Sector | 0.99% | 70,440 | $3.1M | Reduce -0.3% |
| GOOGL Alphabet Inc. Class A | 0.95% | 9,676 | $3.0M | Reduce -1.9% |
| JEPQ JPM Nasdaq Equity Premium filed as J P MORGAN EXCHANGE TRADED F | 0.90% | 49,225 | $2.9M | Add +4.9% |
| CTRA Coterra Energy Inc. | 0.86% | 104,158 | $2.7M | No change |
| CGUS Cap Group Core Equity filed as CAPITAL GROUP CORE EQUITY ET | 0.82% | 65,201 | $2.6M | Add +3.9% |
| CVX Chevron Corp. | 0.81% | 17,063 | $2.6M | Reduce -0.9% |
| SCHW Schwab (charles) Corp. | 0.78% | 24,830 | $2.5M | Reduce -1.0% |
| RTX RTX Corp. | 0.75% | 13,037 | $2.4M | Reduce -1.6% |
| ABT Abbott Laboratories | 0.75% | 19,046 | $2.4M | Reduce -4.0% |
| CGGR Cap Group Growth Equity | 0.74% | 53,027 | $2.4M | Add +4.2% |
| PG The Procter & Gamble Co. | 0.73% | 16,367 | $2.3M | Reduce -9.4% |
| COST Costco Wholesale Corp. | 0.71% | 2,614 | $2.3M | Reduce -0.7% |
| VOO Vanguard S&P 500 ETF | 0.70% | 3,593 | $2.3M | Add +10.9% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.70% | 40,557 | $2.2M | Reduce -1.9% |
| CSCO Cisco Systems Inc. | 0.69% | 28,432 | $2.2M | Reduce -2.1% |
| PEP Pepsico Inc. | 0.60% | 13,330 | $1.9M | Reduce -7.7% |
| IJH iShares Core S&P Midcap ETF | 0.58% | 28,306 | $1.9M | Reduce -7.1% |
| FESM Fidelity Enhanced Small Cap | 0.58% | 49,033 | $1.9M | Add +8.8% |
| AMGN Amgen Inc. | 0.55% | 5,379 | $1.8M | Add +0.3% |
| NVDA Nvidia Corp. | 0.53% | 9,080 | $1.7M | Reduce -5.4% |
| MCK McKesson Corp. | 0.51% | 2,004 | $1.6M | No change |
| FDX FedEx Corp. | 0.50% | 5,518 | $1.6M | Add +0.0% |
| FMDE Fidelity Enhanced Mid Cap Co. | 0.50% | 43,621 | $1.6M | Add +11.2% |
| IJR iShares Core S&P Small-Cap E | 0.47% | 12,386 | $1.5M | Reduce -6.3% |
| CMI Cummins Inc. | 0.46% | 2,902 | $1.5M | Add +0.0% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.43% | 2,002 | $1.4M | Reduce -2.9% |
| CEG Constellation Energy | 0.41% | 3,720 | $1.3M | Reduce -0.5% |
| CGDV Cap Group Dividend Value filed as CAPITAL GROUP DIVIDEND VALUE | 0.38% | 27,959 | $1.2M | Add +14.3% |
| ADP Automatic Data Processing | 0.37% | 4,591 | $1.2M | Reduce -7.8% |
| GOOG Alphabet Inc. Class C | 0.34% | 3,457 | $1.1M | Add +0.7% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.32% | 3,401 | $1.0M | Reduce -1.7% |
| COR Cencora Inc. | 0.31% | 2,940 | $993K | Reduce -3.3% |
| V Visa Inc. Class A | 0.28% | 2,589 | $908K | Reduce -0.8% |
| CAT Caterpillar Inc. | 0.28% | 1,548 | $887K | Reduce -2.6% |
| GIS General Mills Inc. | 0.27% | 18,355 | $853K | Reduce -3.1% |
| AVGO Broadcom Inc. | 0.27% | 2,450 | $848K | Add +21.3% |
| SBUX Starbucks Corp. | 0.26% | 9,757 | $822K | Reduce -7.8% |
| LH Labcorp Holdings Inc. | 0.25% | 3,180 | $798K | Reduce -0.7% |
| META Meta Platforms Inc. Class A | 0.25% | 1,203 | $794K | Reduce -9.5% |
| MDT Medtronic PLC | 0.25% | 8,219 | $790K | Add +0.5% |
| MRK Merck & Co. Inc. | 0.24% | 7,226 | $761K | Add +0.2% |
| VPU Vanguard Utilities ETF | 0.24% | 4,108 | $760K | No change |
| POOL Pool Corp. | 0.23% | 3,198 | $732K | Reduce -4.4% |
| AMAT Applied Materials Inc. | 0.23% | 2,809 | $722K | Reduce -16.2% |
| ZTS Zoetis Inc. | 0.22% | 5,661 | $712K | Reduce -12.8% |
| XLV SS Health Care Select Sector | 0.19% | 3,869 | $599K | Reduce -6.2% |
| DUK Duke Energy Corp. | 0.18% | 4,823 | $565K | Reduce -1.2% |
| AFL Aflac Inc. | 0.17% | 4,989 | $550K | Reduce -1.0% |
| TXN Texas Instruments Inc. | 0.17% | 3,151 | $547K | Reduce -16.1% |
| CARR Carrier Global Corp. | 0.17% | 10,290 | $544K | Reduce -3.1% |
| COP Conocophillips | 0.15% | 5,244 | $491K | Reduce -7.8% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.14% | 922 | $463K | No change |
| VGT Vanguard Info Tech ETF | 0.14% | 600 | $452K | No change |
| DVN Devon Energy Corp. | 0.14% | 12,340 | $452K | No change |
| OTIS Otis Worldwide Corp. | 0.14% | 5,105 | $446K | Reduce -3.7% |
| PM Philip Morris International | 0.14% | 2,762 | $443K | Add +1.6% |
| FCX Freeport-McMoran Inc. | 0.13% | 8,196 | $416K | Reduce -0.6% |
| EXC Exelon Corp. | 0.13% | 9,490 | $414K | No change |
| PH Parker Hannifin Corp. | 0.12% | 445 | $391K | Add +0.2% |
| IRT Independence Realty Trust Inc. | 0.12% | 21,884 | $383K | Reduce -1.3% |
| MAA Mid-America Apartment Comm | 0.12% | 2,744 | $381K | Add +0.3% |
| XLF SS Financial Select Sector | 0.11% | 6,571 | $360K | Reduce -6.4% |
| EOG EOG Resources Inc. | 0.11% | 3,254 | $342K | Reduce -4.3% |
| MET Metlife Inc. | 0.10% | 4,164 | $329K | Reduce -4.2% |
| LLY Eli Lilly & Co. | 0.10% | 296 | $318K | No change |
| AEP American Electric Power | 0.10% | 2,698 | $311K | Add +9.3% |
| CPT Camden Property Trust | 0.10% | 2,814 | $310K | No change |
| EPD Enterprise Products Partners | 0.09% | 9,324 | $299K | No change |
| VIS Vanguard Industrials ETF | 0.09% | 1,000 | $298K | No change |
| WFC Wells Fargo & Co. | 0.09% | 3,181 | $296K | Add +5.3% |
| PFE Pfizer Inc. | 0.09% | 11,641 | $290K | Add +3.1% |
| CIVI Civitas Resources Inc. | 0.09% | 10,633 | $288K | No change |
| PNW Pinnacle West Capital | 0.09% | 3,174 | $282K | No change |
| TREX Trex Company Inc. | 0.09% | 8,003 | $281K | Reduce -44.5% |
| PPL PPL Corp. | 0.09% | 7,951 | $278K | Add +0.8% |
Portfolio Sells Q3 2025 → Q4 2025
| MSFT Microsoft Corp. | Reduce -2.5% | 5.66% | −0.60 |
| SCHD Schwab US DVD Equity ETF | Reduce -11.9% | 2.25% | −0.31 |
| HD Home Depot Inc. | Reduce -1.1% | 1.35% | −0.27 |
| TREX Trex Company Inc. | Reduce -44.5% | 0.09% | −0.15 |
| PG The Procter & Gamble Co. | Reduce -9.4% | 0.73% | −0.14 |
| BLK BlackRock Inc. | Reduce -2.7% | 1.04% | −0.13 |
| POOL Pool Corp. | Reduce -4.4% | 0.23% | −0.10 |
| NFLX Netflix Inc. | Sold out | 0.00% | −0.10 |
| ORCL Oracle Corp. | Reduce -37.5% | 0.07% | −0.09 |
| ADP Automatic Data Processing | Reduce -7.8% | 0.37% | −0.09 |
| ABT Abbott Laboratories | Reduce -4.0% | 0.75% | −0.09 |
| JEPI JPMorgan Equity Premium Inco | Reduce -1.1% | 5.44% | −0.08 |
| MOFG Midwestone Financial Group I | Sold out | 0.00% | −0.08 |
| ZTS Zoetis Inc. | Reduce -12.8% | 0.22% | −0.08 |
| APD Air Products & Chemicals Inc. | Sold out | 0.00% | −0.07 |
| SPOT Spotify Technology SA | Sold out | 0.00% | −0.07 |
| MCD McDonald's Corp. | Reduce -3.7% | 1.64% | −0.06 |
| PAYX Paychex Inc. | Sold out | 0.00% | −0.06 |
| COST Costco Wholesale Corp. | Reduce -0.7% | 0.71% | −0.06 |
| META Meta Platforms Inc. Class A | Reduce -9.5% | 0.25% | −0.06 |
| ABBV Abbvie Inc. | Reduce -0.7% | 1.81% | −0.05 |
| TXN Texas Instruments Inc. | Reduce -16.1% | 0.17% | −0.05 |
| IJH iShares Core S&P Midcap ETF | Reduce -7.1% | 0.58% | −0.04 |
| PEP Pepsico Inc. | Reduce -7.7% | 0.60% | −0.04 |
| LH Labcorp Holdings Inc. | Reduce -0.7% | 0.25% | −0.04 |
| NVDA Nvidia Corp. | Reduce -5.4% | 0.53% | −0.03 |
| GIS General Mills Inc. | Reduce -3.1% | 0.27% | −0.03 |
| CARR Carrier Global Corp. | Reduce -3.1% | 0.17% | −0.03 |
| IJR iShares Core S&P Small-Cap E | Reduce -6.3% | 0.47% | −0.03 |
| CVX Chevron Corp. | Reduce -0.9% | 0.81% | −0.03 |
| SBUX Starbucks Corp. | Reduce -7.8% | 0.26% | −0.03 |
| JPM JPMorgan Chase & Co. | Reduce -2.6% | 1.71% | −0.02 |
| COP Conocophillips | Reduce -7.8% | 0.15% | −0.02 |
| DUK Duke Energy Corp. | Reduce -1.2% | 0.18% | −0.01 |
| EOG EOG Resources Inc. | Reduce -4.3% | 0.11% | −0.01 |
| OTIS Otis Worldwide Corp. | Reduce -3.7% | 0.14% | −0.01 |
| MET Metlife Inc. | Reduce -4.2% | 0.10% | −0.01 |
| SO The Southern Co. | Reduce -2.8% | 0.08% | −0.01 |
| XLE SS Energy Select Sector | Reduce -0.3% | 0.99% | −0.01 |
| RSP Invesco S&P 500 Equal Weight | Reduce -0.8% | 1.47% | −0.01 |
| XLF SS Financial Select Sector | Reduce -6.4% | 0.11% | −0.01 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -2.9% | 0.43% | −0.01 |
| AFL Aflac Inc. | Reduce -1.0% | 0.17% | −0.01 |
| LMT Lockheed Martin Corp. | Reduce -3.1% | 0.07% | −0.01 |
| TSLA Tesla Inc. | Reduce -5.9% | 0.08% | −0.00 |
| SLB SLB Ltd. | Reduce -9.8% | 0.07% | 0.00 |
| V Visa Inc. Class A | Reduce -0.8% | 0.28% | +0.00 |
| COWZ Pacer US Cash Cows 100 ETF | Reduce -3.7% | 3.35% | +0.00 |
| IRT Independence Realty Trust Inc. | Reduce -1.3% | 0.12% | +0.01 |
| XLV SS Health Care Select Sector | Reduce -6.2% | 0.19% | +0.01 |
Portfolio Buys Q3 2025 → Q4 2025
| VIG Vanguard Dividend Apprec ETF | Add +1.1% | 11.17% | +0.24 |
| QQQ Invesco QQQ Trust Series 1 | Add +0.4% | 10.23% | +0.20 |
| FFLG Fidelity Fndmntl L/C GRW ETF | Add +7.8% | 2.38% | +0.19 |
| FDVV Fidelity High Dividend ETF | Add +7.7% | 1.80% | +0.15 |
| FDX FedEx Corp. | Add +0.0% | 0.50% | +0.09 |
| VOO Vanguard S&P 500 ETF | Add +10.9% | 0.70% | +0.08 |
| AMD Advanced Micro Devices | New | 0.08% | +0.08 |
| CMI Cummins Inc. | Add +0.0% | 0.46% | +0.08 |
| GOOG Alphabet Inc. Class C | Add +0.7% | 0.34% | +0.08 |
| AMGN Amgen Inc. | Add +0.3% | 0.55% | +0.07 |
| PLD Prologis Inc. | New | 0.07% | +0.07 |
| MAR Marriott International Class A | New | 0.07% | +0.07 |
| PRU Prudential Financial Inc. | New | 0.07% | +0.07 |
| BNY Bank of New York Mellon Corp. | New | 0.06% | +0.06 |
| FESM Fidelity Enhanced Small Cap | Add +8.8% | 0.58% | +0.06 |
| CGDV Cap Group Dividend Value | Add +14.3% | 0.38% | +0.06 |
| AVGO Broadcom Inc. | Add +21.3% | 0.27% | +0.06 |
| FMDE Fidelity Enhanced Mid Cap Co. | Add +11.2% | 0.50% | +0.05 |
| MRK Merck & Co. Inc. | Add +0.2% | 0.24% | +0.05 |
| JEPQ JPM Nasdaq Equity Premium | Add +4.9% | 0.90% | +0.04 |
| VTI VG Morningstar TS MKT ETF-US | Add +2.5% | 1.02% | +0.04 |
| CGUS Cap Group Core Equity | Add +3.9% | 0.82% | +0.04 |
| CGGR Cap Group Growth Equity | Add +4.2% | 0.74% | +0.03 |
| PH Parker Hannifin Corp. | Add +0.2% | 0.12% | +0.02 |
| WFC Wells Fargo & Co. | Add +5.3% | 0.09% | +0.01 |
| HIG Hartford Insurance Group Inc. | Add +12.8% | 0.07% | +0.01 |
| AEP American Electric Power | Add +9.3% | 0.10% | +0.01 |
| TJX TJX Companies Inc. | Add +8.2% | 0.07% | +0.01 |
| PNC PNC Financial Services Group | Add +1.9% | 0.08% | +0.00 |
| DE Deere & Co. | Add +1.4% | 0.07% | +0.00 |
| MDT Medtronic PLC | Add +0.5% | 0.25% | +0.00 |
| UNH Unitedhealth Group Inc. | Add +7.0% | 0.06% | +0.00 |
| OKE Oneok Inc. | Add +0.1% | 0.08% | +0.00 |
| PFE Pfizer Inc. | Add +3.1% | 0.09% | 0.00 |
| PM Philip Morris International | Add +1.6% | 0.14% | −0.00 |
| MAA Mid-America Apartment Comm | Add +0.3% | 0.12% | −0.00 |
| GD General Dynamics Corp. | Add +0.1% | 0.08% | −0.00 |
| VZ Verizon Communications Inc. | Add +2.7% | 0.06% | −0.00 |
| EME Emcor Group Inc. | Add +0.3% | 0.08% | −0.01 |
| PPL PPL Corp. | Add +0.8% | 0.09% | −0.01 |
| PANW Palo Alto Networks Inc. | Add +0.8% | 0.07% | −0.01 |
| SYK Stryker Corp. | Add +0.0% | 1.08% | −0.06 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 140 | $347.2M | QQQ, VIG, MSFT, AAPL, JEPI |
| Q1 2026 | 130 | $314.5M | VIG, QQQ, JEPI, MSFT, WMT |
| Q4 2025 | 126 | $319.7M | VIG, QQQ, MSFT, JEPI, AAPL |
| Q3 2025 | 126 | $317.4M | VIG, QQQ, MSFT, JEPI, AAPL |
| Q2 2025 | 131 | $299.8M | VIG, QQQ, MSFT, JEPI, COWZ |
| Q1 2025 | 115 | $276.4M | VIG, QQQ, JEPI, MSFT, SCHD |
| Q4 2024 | 116 | $283.6M | VIG, QQQ, MSFT, JEPI, SCHD |
| Q3 2024 | 116 | $283.1M | VIG, QQQ, MSFT, JEPI, SCHD |
| Q2 2024 | 118 | $272.9M | VIG, MSFT, QQQ, JEPI, SCHD |
| Q1 2024 | 117 | $272.4M | VIG, MSFT, QQQ, JEPI, SCHD |