Investment Advisory Services Inc. /TX
In its 13F for Q1 2026 (holdings as of March 31, 2026, filed April 17, 2026), Investment Advisory Services Inc. /TX reported 130 stock positions worth $314.5 million. Its top holding was Vanguard Dividend Apprec ETF (VIG) at 11.0% of the portfolio, followed by Invesco QQQ Trust Series 1 (QQQ, 9.6%) and JPMorgan Equity Premium Inco (JEPI, 4.8%). Compared with Q4 2025, it opened 9 new positions, sold out of 5, added to 43 and reduced 64. The biggest buy was Fidelity Enhanced Small Cap (FESM, shares +61%) and the biggest sale Microsoft (MSFT, shares −2%).
- Most Recent 13F
- Q2 2026
- Location
- THE WOODLANDS, TX
- CIK
- 0000925953
- Portfolio Value
- $314.5M (Q1 2026)
- SEC Filing
- 0001214659-26-004799 ↗ filed Apr 17, 2026
Holdings Value
Holdings 130 stocks · $314.5M
| VIG Vanguard Dividend Apprec ETF | 11.03% | 161,301 | $34.7M | Reduce -0.8% |
| QQQ Invesco QQQ Trust Series 1 | 9.57% | 52,157 | $30.1M | Reduce -2.0% |
| JEPI JPMorgan Equity Premium Inco | 4.76% | 264,277 | $15.0M | Reduce -13.0% |
| MSFT Microsoft Corp. | 4.31% | 36,642 | $13.6M | Reduce -2.0% |
| WMT Walmart Inc. | 3.93% | 99,473 | $12.4M | Reduce -2.0% |
| AAPL Apple Inc. | 3.74% | 46,304 | $11.8M | Reduce -1.1% |
| COWZ Pacer US Cash Cows 100 ETF | 3.45% | 173,191 | $10.8M | Reduce -2.8% |
| XOM Exxon Mobil Corp. | 2.71% | 50,230 | $8.5M | Reduce -0.2% |
| SCHD Schwab US DVD Equity ETF | 2.47% | 252,913 | $7.8M | Reduce -3.6% |
| FFLG Fidelity Fndmntl L/C GRW ETF | 2.31% | 261,409 | $7.3M | Add +3.1% |
| IUSG iShares Core S&P U.S. Growth | 2.02% | 41,022 | $6.4M | Reduce -3.0% |
| JNJ Johnson & Johnson | 2.02% | 25,980 | $6.4M | Reduce -1.9% |
| FDVV Fidelity High Dividend ETF | 1.97% | 112,109 | $6.2M | Add +10.6% |
| ABBV Abbvie Inc. | 1.71% | 24,681 | $5.4M | Reduce -2.6% |
| MCD McDonald's Corp. | 1.64% | 16,595 | $5.2M | Reduce -3.5% |
| JPM JPMorgan Chase & Co. | 1.56% | 16,708 | $4.9M | Reduce -1.3% |
| RSP Invesco S&P 500 Equal Weight | 1.53% | 25,065 | $4.8M | Add +1.9% |
| HD Home Depot Inc. | 1.28% | 12,267 | $4.0M | Reduce -2.5% |
| XLE SS Energy Select Sector | 1.24% | 63,601 | $3.9M | Reduce -9.7% |
| AXP American Express Co. | 1.19% | 12,415 | $3.8M | Reduce -1.4% |
| CTRA Coterra Energy Inc. | 1.16% | 104,158 | $3.7M | No change |
| CVX Chevron Corp. | 1.14% | 17,330 | $3.6M | Add +1.6% |
| KO The Coca-Cola Co. | 1.12% | 46,398 | $3.5M | Reduce -2.6% |
| XLK SS Technology Select Sector | 1.07% | 25,214 | $3.4M | Reduce -0.0% |
| AMZN Amazon.com Inc. | 1.03% | 15,595 | $3.2M | Add +2.8% |
| SYK Stryker Corp. | 1.02% | 9,801 | $3.2M | Add +0.1% |
| VTI VG Morningstar TS MKT ETF-US | 0.96% | 9,444 | $3.0M | Reduce -3.3% |
| FESM Fidelity Enhanced Small Cap | 0.95% | 78,873 | $3.0M | Add +60.9% |
| BLK BlackRock Inc. | 0.92% | 3,011 | $2.9M | Reduce -2.9% |
| GOOGL Alphabet Inc. Class A | 0.89% | 9,734 | $2.8M | Add +0.6% |
| JEPQ JPM Nasdaq Equity Premium filed as J P MORGAN EXCHANGE TRADED F | 0.86% | 48,762 | $2.7M | Reduce -0.9% |
| FMDE Fidelity Enhanced Mid Cap Co. | 0.85% | 74,407 | $2.7M | Add +70.6% |
| CGUS Cap Group Core Equity filed as CAPITAL GROUP CORE EQUITY ET | 0.85% | 69,360 | $2.7M | Add +6.4% |
| COST Costco Wholesale Corp. | 0.83% | 2,619 | $2.6M | Add +0.2% |
| RTX RTX Corp. | 0.80% | 12,991 | $2.5M | Reduce -0.3% |
| PG The Procter & Gamble Co. | 0.72% | 15,680 | $2.3M | Reduce -4.2% |
| CSCO Cisco Systems Inc. | 0.71% | 28,761 | $2.2M | Add +1.2% |
| CGGR Cap Group Growth Equity | 0.71% | 55,293 | $2.2M | Add +4.3% |
| SCHW Schwab (charles) Corp. | 0.69% | 23,001 | $2.2M | Reduce -7.4% |
| VOO Vanguard S&P 500 ETF | 0.66% | 3,478 | $2.1M | Reduce -3.2% |
| PEP Pepsico Inc. | 0.64% | 12,986 | $2.0M | Reduce -2.6% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.63% | 40,674 | $2.0M | Add +0.3% |
| FDX FedEx Corp. | 0.62% | 5,509 | $2.0M | Reduce -0.2% |
| AMGN Amgen Inc. | 0.59% | 5,284 | $1.9M | Reduce -1.8% |
| IJH iShares Core S&P Midcap ETF | 0.57% | 26,557 | $1.8M | Reduce -6.2% |
| ABT Abbott Laboratories | 0.56% | 17,160 | $1.8M | Reduce -9.9% |
| MCK McKesson Corp. | 0.55% | 2,003 | $1.7M | Reduce -0.1% |
| NVDA Nvidia Corp. | 0.54% | 9,795 | $1.7M | Add +7.9% |
| CMI Cummins Inc. | 0.50% | 2,900 | $1.6M | Reduce -0.1% |
| IJR iShares Core S&P Small-Cap E | 0.46% | 11,677 | $1.5M | Reduce -5.7% |
| CGDV Cap Group Dividend Value filed as CAPITAL GROUP DIVIDEND VALUE | 0.42% | 31,294 | $1.3M | Add +11.9% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.41% | 2,002 | $1.3M | No change |
| CAT Caterpillar Inc. | 0.35% | 1,565 | $1.1M | Add +1.1% |
| CEG Constellation Energy | 0.33% | 3,724 | $1.0M | Add +0.1% |
| GOOG Alphabet Inc. Class C | 0.32% | 3,544 | $1.0M | Add +2.5% |
| COR Cencora Inc. | 0.29% | 2,937 | $923K | Reduce -0.1% |
| MRK Merck & Co. Inc. | 0.28% | 7,381 | $888K | Add +2.1% |
| ADP Automatic Data Processing | 0.28% | 4,350 | $884K | Reduce -5.3% |
| SBUX Starbucks Corp. | 0.27% | 9,633 | $863K | Reduce -1.3% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.27% | 3,503 | $849K | Add +3.0% |
| LH Labcorp Holdings Inc. | 0.26% | 3,056 | $815K | Reduce -3.9% |
| VPU Vanguard Utilities ETF | 0.26% | 4,108 | $814K | No change |
| V Visa Inc. Class A | 0.25% | 2,555 | $772K | Reduce -1.3% |
| AVGO Broadcom Inc. | 0.24% | 2,473 | $766K | Add +0.9% |
| AMAT Applied Materials Inc. | 0.24% | 2,204 | $753K | Reduce -21.5% |
| META Meta Platforms Inc. Class A | 0.23% | 1,264 | $723K | Add +5.1% |
| COP Conocophillips | 0.23% | 5,450 | $719K | Add +3.9% |
| MDT Medtronic PLC | 0.23% | 8,213 | $712K | Reduce -0.1% |
| POOL Pool Corp. | 0.21% | 3,198 | $647K | No change |
| ZTS Zoetis Inc. | 0.20% | 5,404 | $639K | Reduce -4.5% |
| DUK Duke Energy Corp. | 0.20% | 4,809 | $630K | Reduce -0.3% |
| DVN Devon Energy Corp. | 0.20% | 12,340 | $621K | No change |
| TXN Texas Instruments Inc. | 0.20% | 3,164 | $614K | Add +0.4% |
| GIS General Mills Inc. | 0.19% | 16,259 | $605K | Reduce -11.4% |
| XLV SS Health Care Select Sector | 0.18% | 3,833 | $562K | Reduce -0.9% |
| CARR Carrier Global Corp. | 0.17% | 9,737 | $548K | Reduce -5.4% |
| AFL Aflac Inc. | 0.17% | 4,982 | $547K | Reduce -0.1% |
| OKE Oneok Inc. | 0.17% | 5,853 | $529K | Add +66.6% |
| SM SM Energy Co. | 0.15% | 15,417 | $481K | New |
| FCX Freeport-McMoran Inc. | 0.15% | 8,107 | $477K | Reduce -1.1% |
| EXC Exelon Corp. | 0.15% | 9,506 | $466K | Add +0.2% |
| EOG EOG Resources Inc. | 0.15% | 3,179 | $460K | Reduce -2.3% |
| PM Philip Morris International | 0.14% | 2,748 | $454K | Reduce -0.5% |
| VGT Vanguard Info Tech ETF | 0.13% | 600 | $419K | No change |
| PH Parker Hannifin Corp. | 0.13% | 440 | $394K | Reduce -1.1% |
| OTIS Otis Worldwide Corp. | 0.12% | 4,892 | $377K | Reduce -4.2% |
| AEP American Electric Power | 0.12% | 2,804 | $368K | Add +3.9% |
| EPD Enterprise Products Partners | 0.11% | 9,324 | $353K | No change |
| MAA Mid-America Apartment Comm | 0.11% | 2,772 | $338K | Add +1.0% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.11% | 700 | $335K | Reduce -24.1% |
| XLF SS Financial Select Sector | 0.11% | 6,703 | $331K | Add +2.0% |
| PFE Pfizer Inc. | 0.10% | 11,759 | $330K | Add +1.0% |
| IRT Independence Realty Trust Inc. | 0.10% | 21,874 | $326K | Reduce -0.1% |
| PNW Pinnacle West Capital | 0.10% | 3,173 | $320K | Reduce -0.0% |
| NOC Northrop Grumman Corp. | 0.10% | 465 | $317K | Reduce -0.2% |
| VIS Vanguard Industrials ETF | 0.10% | 1,000 | $312K | No change |
| EME Emcor Group Inc. | 0.10% | 419 | $309K | Add +3.7% |
| PPL PPL Corp. | 0.10% | 7,951 | $304K | No change |
| SLB SLB Ltd. filed as SLB LIMITED | 0.10% | 5,903 | $303K | No change |
| MET Metlife Inc. | 0.10% | 4,257 | $301K | Add +2.2% |
Portfolio Sells Q4 2025 → Q1 2026
| MSFT Microsoft Corp. | Reduce -2.0% | 4.31% | −1.34 |
| JEPI JPMorgan Equity Premium Inco | Reduce -13.0% | 4.76% | −0.67 |
| QQQ Invesco QQQ Trust Series 1 | Reduce -2.0% | 9.57% | −0.66 |
| AXP American Express Co. | Reduce -1.4% | 1.19% | −0.26 |
| AAPL Apple Inc. | Reduce -1.1% | 3.74% | −0.25 |
| IUSG iShares Core S&P U.S. Growth | Reduce -3.0% | 2.02% | −0.20 |
| ABT Abbott Laboratories | Reduce -9.9% | 0.56% | −0.19 |
| VIG Vanguard Dividend Apprec ETF | Reduce -0.8% | 11.03% | −0.14 |
| JPM JPMorgan Chase & Co. | Reduce -1.3% | 1.56% | −0.14 |
| BLK BlackRock Inc. | Reduce -2.9% | 0.92% | −0.12 |
| ABBV Abbvie Inc. | Reduce -2.6% | 1.71% | −0.11 |
| CIVI Civitas Resources Inc. | Sold out | 0.00% | −0.09 |
| SCHW Schwab (charles) Corp. | Reduce -7.4% | 0.69% | −0.09 |
| ADP Automatic Data Processing | Reduce -5.3% | 0.28% | −0.09 |
| GIS General Mills Inc. | Reduce -11.4% | 0.19% | −0.07 |
| HD Home Depot Inc. | Reduce -2.5% | 1.28% | −0.07 |
| XLK SS Technology Select Sector | Reduce -0.0% | 1.07% | −0.07 |
| ORCL Oracle Corp. | Sold out | 0.00% | −0.07 |
| PANW Palo Alto Networks Inc. | Sold out | 0.00% | −0.07 |
| PRU Prudential Financial Inc. | Sold out | 0.00% | −0.07 |
| UNH Unitedhealth Group Inc. | Sold out | 0.00% | −0.06 |
| VTI VG Morningstar TS MKT ETF-US | Reduce -3.3% | 0.96% | −0.06 |
| VOO Vanguard S&P 500 ETF | Reduce -3.2% | 0.66% | −0.04 |
| V Visa Inc. Class A | Reduce -1.3% | 0.25% | −0.04 |
| BRK.B Berkshire Hathaway Inc. Class B | Reduce -24.1% | 0.11% | −0.04 |
| JEPQ JPM Nasdaq Equity Premium | Reduce -0.9% | 0.86% | −0.03 |
| TREX Trex Company Inc. | Reduce -30.2% | 0.06% | −0.02 |
| MDT Medtronic PLC | Reduce -0.1% | 0.23% | −0.02 |
| ZTS Zoetis Inc. | Reduce -4.5% | 0.20% | −0.02 |
| OTIS Otis Worldwide Corp. | Reduce -4.2% | 0.12% | −0.02 |
| COR Cencora Inc. | Reduce -0.1% | 0.29% | −0.02 |
| IRT Independence Realty Trust Inc. | Reduce -0.1% | 0.10% | −0.02 |
| IJH iShares Core S&P Midcap ETF | Reduce -6.2% | 0.57% | −0.01 |
| LLY Eli Lilly & Co. | Reduce -1.0% | 0.09% | −0.01 |
| PG The Procter & Gamble Co. | Reduce -4.2% | 0.72% | −0.01 |
| WFC Wells Fargo & Co. | Reduce -0.3% | 0.08% | −0.01 |
| CPT Camden Property Trust | Reduce -0.1% | 0.09% | −0.01 |
| XLV SS Health Care Select Sector | Reduce -0.9% | 0.18% | −0.01 |
| MCD McDonald's Corp. | Reduce -3.5% | 1.64% | −0.00 |
| IJR iShares Core S&P Small-Cap E | Reduce -5.7% | 0.46% | −0.00 |
| WELL Welltower Inc. | Reduce -12.3% | 0.08% | −0.00 |
| AFL Aflac Inc. | Reduce -0.1% | 0.17% | +0.00 |
| BNY Bank of New York Mellon Corp. | Reduce -0.5% | 0.07% | +0.00 |
| PH Parker Hannifin Corp. | Reduce -1.1% | 0.13% | +0.00 |
| CARR Carrier Global Corp. | Reduce -5.4% | 0.17% | +0.00 |
| PM Philip Morris International | Reduce -0.5% | 0.14% | +0.01 |
| LH Labcorp Holdings Inc. | Reduce -3.9% | 0.26% | +0.01 |
| PNW Pinnacle West Capital | Reduce -0.0% | 0.10% | +0.01 |
| AMAT Applied Materials Inc. | Reduce -21.5% | 0.24% | +0.01 |
| DE Deere & Co. | Reduce -0.7% | 0.08% | +0.01 |
Portfolio Buys Q4 2025 → Q1 2026
| FESM Fidelity Enhanced Small Cap | Add +60.9% | 0.95% | +0.37 |
| FMDE Fidelity Enhanced Mid Cap Co. | Add +70.6% | 0.85% | +0.35 |
| CVX Chevron Corp. | Add +1.6% | 1.14% | +0.33 |
| FDVV Fidelity High Dividend ETF | Add +10.6% | 1.97% | +0.17 |
| SM SM Energy Co. | New | 0.15% | +0.15 |
| COST Costco Wholesale Corp. | Add +0.2% | 0.83% | +0.12 |
| T AT&T Inc. | New | 0.09% | +0.09 |
| OKE Oneok Inc. | Add +66.6% | 0.17% | +0.09 |
| LRCX Lam Research Corp. | New | 0.08% | +0.08 |
| CAT Caterpillar Inc. | Add +1.1% | 0.35% | +0.08 |
| COP Conocophillips | Add +3.9% | 0.23% | +0.08 |
| GILD Gilead Sciences Inc. | New | 0.07% | +0.07 |
| APD Air Products & Chemicals Inc. | New | 0.07% | +0.07 |
| KMI Kinder Morgan Inc. | New | 0.07% | +0.07 |
| CAH Cardinal Health Inc. | New | 0.07% | +0.07 |
| GLW Corning Inc. | New | 0.07% | +0.07 |
| ASML ASML Holding NV-NY Reg SHS | New | 0.06% | +0.06 |
| RSP Invesco S&P 500 Equal Weight | Add +1.9% | 1.53% | +0.06 |
| MRK Merck & Co. Inc. | Add +2.1% | 0.28% | +0.04 |
| CGDV Cap Group Dividend Value | Add +11.9% | 0.42% | +0.04 |
| CGUS Cap Group Core Equity | Add +6.4% | 0.85% | +0.03 |
| CSCO Cisco Systems Inc. | Add +1.2% | 0.71% | +0.02 |
| TXN Texas Instruments Inc. | Add +0.4% | 0.20% | +0.02 |
| EME Emcor Group Inc. | Add +3.7% | 0.10% | +0.02 |
| AEP American Electric Power | Add +3.9% | 0.12% | +0.02 |
| EXC Exelon Corp. | Add +0.2% | 0.15% | +0.02 |
| VZ Verizon Communications Inc. | Add +0.6% | 0.08% | +0.02 |
| PFE Pfizer Inc. | Add +1.0% | 0.10% | +0.01 |
| NVDA Nvidia Corp. | Add +7.9% | 0.54% | +0.01 |
| MAR Marriott International Class A | Add +8.3% | 0.09% | +0.01 |
| SO The Southern Co. | Add +1.9% | 0.09% | +0.01 |
| TJX TJX Companies Inc. | Add +2.5% | 0.08% | +0.01 |
| PLD Prologis Inc. | Add +1.7% | 0.08% | +0.01 |
| GD General Dynamics Corp. | Add +1.9% | 0.08% | +0.00 |
| HIG Hartford Insurance Group Inc. | Add +3.9% | 0.08% | +0.00 |
| PNC PNC Financial Services Group | Add +2.0% | 0.08% | +0.00 |
| AMD Advanced Micro Devices | Add +4.3% | 0.08% | +0.00 |
| MET Metlife Inc. | Add +2.2% | 0.10% | −0.01 |
| XLF SS Financial Select Sector | Add +2.0% | 0.11% | −0.01 |
| TSLA Tesla Inc. | Add +6.1% | 0.07% | −0.01 |
| MAA Mid-America Apartment Comm | Add +1.0% | 0.11% | −0.01 |
| GOOG Alphabet Inc. Class C | Add +2.5% | 0.32% | −0.02 |
| META Meta Platforms Inc. Class A | Add +5.1% | 0.23% | −0.02 |
| AVGO Broadcom Inc. | Add +0.9% | 0.24% | −0.02 |
| CGGR Cap Group Growth Equity | Add +4.3% | 0.71% | −0.03 |
| IBM Intl Business Machines Corp. | Add +3.0% | 0.27% | −0.05 |
| SYK Stryker Corp. | Add +0.1% | 1.02% | −0.05 |
| GOOGL Alphabet Inc. Class A | Add +0.6% | 0.89% | −0.06 |
| AMZN Amazon.com Inc. | Add +2.8% | 1.03% | −0.06 |
| FFLG Fidelity Fndmntl L/C GRW ETF | Add +3.1% | 2.31% | −0.06 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 140 | $347.2M | QQQ, VIG, MSFT, AAPL, JEPI |
| Q1 2026 | 130 | $314.5M | VIG, QQQ, JEPI, MSFT, WMT |
| Q4 2025 | 126 | $319.7M | VIG, QQQ, MSFT, JEPI, AAPL |
| Q3 2025 | 126 | $317.4M | VIG, QQQ, MSFT, JEPI, AAPL |
| Q2 2025 | 131 | $299.8M | VIG, QQQ, MSFT, JEPI, COWZ |
| Q1 2025 | 115 | $276.4M | VIG, QQQ, JEPI, MSFT, SCHD |
| Q4 2024 | 116 | $283.6M | VIG, QQQ, MSFT, JEPI, SCHD |
| Q3 2024 | 116 | $283.1M | VIG, QQQ, MSFT, JEPI, SCHD |
| Q2 2024 | 118 | $272.9M | VIG, MSFT, QQQ, JEPI, SCHD |
| Q1 2024 | 117 | $272.4M | VIG, MSFT, QQQ, JEPI, SCHD |