Investment Advisory Services Inc. /TX
In its 13F for Q4 2024 (holdings as of December 31, 2024, filed January 28, 2025), Investment Advisory Services Inc. /TX reported 116 stock positions worth $283.6 million. Its top holding was Vanguard Dividend Apprec ETF (VIG) at 10.3% of the portfolio, followed by Invesco QQQ Trust Series 1 (QQQ, 9.4%) and Microsoft (MSFT, 6.7%). Compared with Q3 2024, it opened 5 new positions, sold out of 5, added to 56 and reduced 41. The biggest buy was Invesco QQQ Trust Series 1 (QQQ, shares +1%) and the biggest sale Microsoft (MSFT, shares −8%).
- Most Recent 13F
- Q2 2026
- Location
- THE WOODLANDS, TX
- CIK
- 0000925953
- Portfolio Value
- $283.6M (Q4 2024)
- SEC Filing
- 0001214659-25-001439 ↗ filed Jan 28, 2025
Holdings Value
Holdings 116 stocks · $283.6M
| VIG Vanguard Dividend Apprec ETF | 10.25% | 148,535 | $29.1M | Add +2.1% |
| QQQ Invesco QQQ Trust Series 1 | 9.42% | 52,284 | $26.7M | Add +1.3% |
| MSFT Microsoft Corp. | 6.69% | 45,023 | $19.0M | Reduce -7.8% |
| JEPI JPMorgan Equity Premium Inco | 5.56% | 273,992 | $15.8M | Add +9.2% |
| SCHD Schwab US DVD Equity ETF | 4.74% | 491,892 | $13.4M | Add +2.3% |
| AAPL Apple Inc. | 4.70% | 53,282 | $13.3M | Reduce -2.4% |
| COWZ Pacer US Cash Cows 100 ETF | 3.92% | 196,831 | $11.1M | Add +5.8% |
| WMT Walmart Inc. | 3.33% | 104,470 | $9.4M | Add +0.0% |
| XOM Exxon Mobil Corp. | 1.99% | 52,399 | $5.6M | Add +1.1% |
| IUSG iShares Core S&P U.S. Growth | 1.93% | 39,219 | $5.5M | Add +2.6% |
| MCD McDonald's Corp. | 1.80% | 17,602 | $5.1M | Reduce -3.0% |
| HD Home Depot Inc. | 1.70% | 12,393 | $4.8M | Reduce -2.6% |
| FFLG Fidelity Fndmntl L/C GRW ETF | 1.63% | 184,683 | $4.6M | Add +6.7% |
| ABBV Abbvie Inc. | 1.62% | 25,821 | $4.6M | Reduce -9.4% |
| JPM JPMorgan Chase & Co. | 1.49% | 17,587 | $4.2M | Reduce -5.3% |
| JNJ Johnson & Johnson | 1.39% | 27,164 | $3.9M | Reduce -1.3% |
| RSP Invesco S&P 500 Equal Weight | 1.26% | 20,440 | $3.6M | Add +9.0% |
| SYK Stryker Corp. | 1.21% | 9,556 | $3.4M | Reduce -0.2% |
| AXP American Express Co. | 1.21% | 11,576 | $3.4M | Add +0.7% |
| XLK SS Technology Select Sector | 1.21% | 14,755 | $3.4M | Reduce -0.5% |
| XLE SS Energy Select Sector | 1.20% | 39,675 | $3.4M | Reduce -2.7% |
| BLK BlackRock Inc. | 1.16% | 3,205 | $3.3M | Reduce -0.2% |
| AMZN Amazon.com Inc. | 1.12% | 14,465 | $3.2M | Add +1.1% |
| PG The Procter & Gamble Co. | 1.10% | 18,601 | $3.1M | Reduce -1.3% |
| KO The Coca-Cola Co. | 1.04% | 47,270 | $2.9M | Reduce -5.0% |
| IJH iShares Core S&P Midcap ETF | 1.01% | 45,874 | $2.9M | Add +10.6% |
| CTRA Coterra Energy Inc. | 0.94% | 104,174 | $2.7M | Reduce -0.0% |
| VTI VG Morningstar TS MKT ETF-US | 0.93% | 9,116 | $2.6M | Add +0.8% |
| IJR iShares Core S&P Small-Cap E | 0.92% | 22,626 | $2.6M | Add +18.2% |
| CVX Chevron Corp. | 0.89% | 17,342 | $2.5M | Add +0.2% |
| COST Costco Wholesale Corp. | 0.86% | 2,667 | $2.4M | Add +0.9% |
| ABT Abbott Laboratories | 0.83% | 20,738 | $2.3M | Reduce -4.3% |
| PEP Pepsico Inc. | 0.82% | 15,300 | $2.3M | Reduce -4.5% |
| JEPQ JPM Nasdaq Equity Premium filed as J P MORGAN EXCHANGE TRADED F | 0.71% | 35,761 | $2.0M | Add +152.6% |
| SCHW Schwab (charles) Corp. | 0.67% | 25,837 | $1.9M | Reduce -2.1% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.65% | 42,131 | $1.9M | Reduce -7.7% |
| VOO Vanguard S&P 500 ETF | 0.63% | 3,338 | $1.8M | Add +6.3% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.62% | 2,986 | $1.8M | No change |
| GOOGL Alphabet Inc. Class A | 0.61% | 9,149 | $1.7M | Add +2.9% |
| UNH Unitedhealth Group Inc. | 0.60% | 3,386 | $1.7M | Add +0.2% |
| CGUS Cap Group Core Equity filed as CAPITAL GROUP CORE EQUITY ET | 0.55% | 44,212 | $1.5M | Add +18.2% |
| ADP Automatic Data Processing | 0.53% | 5,099 | $1.5M | Add +0.4% |
| RTX RTX Corp. | 0.52% | 12,847 | $1.5M | Add +0.7% |
| FDX FedEx Corp. | 0.51% | 5,161 | $1.5M | Reduce -0.8% |
| CSCO Cisco Systems Inc. | 0.50% | 23,822 | $1.4M | Add +3.6% |
| AMGN Amgen Inc. | 0.49% | 5,300 | $1.4M | Reduce -7.2% |
| CGGR Cap Group Growth Equity | 0.49% | 37,109 | $1.4M | Add +15.8% |
| NVDA Nvidia Corp. | 0.48% | 10,209 | $1.4M | Add +6.1% |
| GIS General Mills Inc. | 0.47% | 20,761 | $1.3M | Reduce -1.5% |
| MCK McKesson Corp. | 0.46% | 2,291 | $1.3M | Reduce -1.0% |
| POOL Pool Corp. | 0.43% | 3,582 | $1.2M | Reduce -3.3% |
| ZTS Zoetis Inc. | 0.39% | 6,755 | $1.1M | Reduce -1.6% |
| V Visa Inc. Class A | 0.38% | 3,396 | $1.1M | Reduce -0.9% |
| TREX Trex Company Inc. | 0.34% | 13,808 | $953K | Add +0.0% |
| SBUX Starbucks Corp. | 0.32% | 10,022 | $915K | Reduce -0.5% |
| CEG Constellation Energy | 0.29% | 3,738 | $836K | No change |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.28% | 3,657 | $804K | Add +4.7% |
| CMI Cummins Inc. | 0.27% | 2,230 | $777K | Reduce -1.4% |
| LH Labcorp Holdings Inc. | 0.27% | 3,353 | $769K | Reduce -6.2% |
| MRK Merck & Co. Inc. | 0.25% | 7,003 | $697K | Reduce -3.8% |
| CARR Carrier Global Corp. | 0.24% | 9,988 | $682K | Reduce -0.5% |
| GOOG Alphabet Inc. Class C | 0.24% | 3,566 | $679K | Add +1.9% |
| COR Cencora Inc. | 0.24% | 3,019 | $678K | Reduce -1.9% |
| VPU Vanguard Utilities ETF | 0.24% | 4,108 | $671K | No change |
| META Meta Platforms Inc. Class A | 0.24% | 1,140 | $668K | Add +11.2% |
| MDT Medtronic PLC | 0.24% | 8,347 | $667K | Add +1.0% |
| XLV SS Health Care Select Sector | 0.23% | 4,673 | $643K | Reduce -14.4% |
| DUK Duke Energy Corp. | 0.21% | 5,634 | $607K | No change |
| TXN Texas Instruments Inc. | 0.21% | 3,218 | $603K | Add +1.6% |
| COP Conocophillips | 0.20% | 5,735 | $569K | Reduce -0.1% |
| AFL Aflac Inc. | 0.20% | 5,388 | $557K | No change |
| CAT Caterpillar Inc. | 0.18% | 1,398 | $507K | Add +5.1% |
| CIVI Civitas Resources Inc. | 0.17% | 10,633 | $488K | No change |
| OTIS Otis Worldwide Corp. | 0.17% | 5,240 | $485K | Reduce -1.2% |
| EOG EOG Resources Inc. | 0.17% | 3,905 | $479K | Add +0.2% |
| CGDV Cap Group Dividend Value filed as CAPITAL GROUP DIVIDEND VALUE | 0.16% | 13,175 | $465K | Add +17.0% |
| IRT Independence Realty Trust Inc. | 0.16% | 22,480 | $446K | Reduce -7.3% |
| MAA Mid-America Apartment Comm | 0.15% | 2,746 | $424K | Add +1.8% |
| ORCL Oracle Corp. | 0.15% | 2,516 | $419K | Add +6.9% |
| EXC Exelon Corp. | 0.15% | 11,107 | $418K | Add +0.1% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.15% | 922 | $418K | No change |
| DVN Devon Energy Corp. | 0.14% | 12,363 | $405K | Add +0.2% |
| FCX Freeport-McMoran Inc. | 0.13% | 10,015 | $381K | Reduce -4.4% |
| AVGO Broadcom Inc. | 0.13% | 1,629 | $378K | Reduce -32.1% |
| VGT Vanguard Info Tech ETF | 0.13% | 600 | $373K | No change |
| OKE Oneok Inc. | 0.13% | 3,618 | $363K | Add +0.3% |
| XLF SS Financial Select Sector | 0.13% | 7,380 | $357K | Add +0.1% |
| MET Metlife Inc. | 0.12% | 4,097 | $335K | Add +8.1% |
| CPT Camden Property Trust | 0.12% | 2,814 | $327K | No change |
| NOC Northrop Grumman Corp. | 0.11% | 664 | $312K | No change |
| PM Philip Morris International | 0.11% | 2,510 | $302K | Add +3.2% |
| PFE Pfizer Inc. | 0.11% | 11,370 | $302K | Add +19.1% |
| AMAT Applied Materials Inc. | 0.10% | 1,755 | $285K | Add +11.8% |
| UPS United Parcel Service Class B | 0.10% | 2,204 | $278K | Add +21.4% |
| PNW Pinnacle West Capital | 0.09% | 3,174 | $269K | Add +3.0% |
| SLB SLB Ltd. filed as SCHLUMBERGER LTD | 0.09% | 6,938 | $266K | Reduce -6.5% |
| SO The Southern Co. | 0.09% | 3,208 | $264K | Add +7.9% |
| PPL PPL Corp. | 0.09% | 8,079 | $262K | Add +0.5% |
| MOFG Midwestone Financial Group I | 0.09% | 9,000 | $262K | No change |
| MDY State Street SPDR S&P Midcap | 0.09% | 460 | $262K | No change |
Portfolio Sells Q3 2024 → Q4 2024
| MSFT Microsoft Corp. | Reduce -7.8% | 6.69% | −0.73 |
| TALO Talos Energy Inc. | Sold out | 0.00% | −0.42 |
| ABBV Abbvie Inc. | Reduce -9.4% | 1.62% | −0.37 |
| CVS CVS Health Corp. | Sold out | 0.00% | −0.27 |
| KO The Coca-Cola Co. | Reduce -5.0% | 1.04% | −0.23 |
| JNJ Johnson & Johnson | Reduce -1.3% | 1.39% | −0.19 |
| AMGN Amgen Inc. | Reduce -7.2% | 0.49% | −0.16 |
| MCD McDonald's Corp. | Reduce -3.0% | 1.80% | −0.15 |
| PEP Pepsico Inc. | Reduce -4.5% | 0.82% | −0.14 |
| HD Home Depot Inc. | Reduce -2.6% | 1.70% | −0.12 |
| ZTS Zoetis Inc. | Reduce -1.6% | 0.39% | −0.09 |
| TGT Target Corp. | Sold out | 0.00% | −0.08 |
| GIS General Mills Inc. | Reduce -1.5% | 0.47% | −0.08 |
| ROST Ross Stores Inc. | Sold out | 0.00% | −0.08 |
| APA Apa Corp. | Sold out | 0.00% | −0.07 |
| XLV SS Health Care Select Sector | Reduce -14.4% | 0.23% | −0.07 |
| XLE SS Energy Select Sector | Reduce -2.7% | 1.20% | −0.07 |
| CL Colgate-Palmolive Co. | Reduce -35.3% | 0.08% | −0.06 |
| POOL Pool Corp. | Reduce -3.3% | 0.43% | −0.06 |
| WELL Welltower Inc. | Reduce -41.2% | 0.07% | −0.05 |
| PG The Procter & Gamble Co. | Reduce -1.3% | 1.10% | −0.05 |
| FCX Freeport-McMoran Inc. | Reduce -4.4% | 0.13% | −0.05 |
| MRK Merck & Co. Inc. | Reduce -3.8% | 0.25% | −0.05 |
| ABT Abbott Laboratories | Reduce -4.3% | 0.83% | −0.05 |
| CARR Carrier Global Corp. | Reduce -0.5% | 0.24% | −0.04 |
| SBUX Starbucks Corp. | Reduce -0.5% | 0.32% | −0.02 |
| OTIS Otis Worldwide Corp. | Reduce -1.2% | 0.17% | −0.02 |
| IRT Independence Realty Trust Inc. | Reduce -7.3% | 0.16% | −0.02 |
| SLB SLB Ltd. | Reduce -6.5% | 0.09% | −0.02 |
| PANW Palo Alto Networks Inc. | Reduce -20.4% | 0.08% | −0.01 |
| AVGO Broadcom Inc. | Reduce -32.1% | 0.13% | −0.01 |
| COP Conocophillips | Reduce -0.1% | 0.20% | −0.01 |
| LH Labcorp Holdings Inc. | Reduce -6.2% | 0.27% | −0.01 |
| SYK Stryker Corp. | Reduce -0.2% | 1.21% | −0.01 |
| COR Cencora Inc. | Reduce -1.9% | 0.24% | −0.01 |
| FDX FedEx Corp. | Reduce -0.8% | 0.51% | +0.01 |
| BAC Bank of America Corp. | Reduce -7.7% | 0.65% | +0.01 |
| CMI Cummins Inc. | Reduce -1.4% | 0.27% | +0.02 |
| XLK SS Technology Select Sector | Reduce -0.5% | 1.21% | +0.03 |
| V Visa Inc. Class A | Reduce -0.9% | 0.38% | +0.05 |
| MCK McKesson Corp. | Reduce -1.0% | 0.46% | +0.06 |
| CTRA Coterra Energy Inc. | Reduce -0.0% | 0.94% | +0.06 |
| SCHW Schwab (charles) Corp. | Reduce -2.1% | 0.67% | +0.07 |
| BLK BlackRock Inc. | Reduce -0.2% | 1.16% | +0.08 |
| JPM JPMorgan Chase & Co. | Reduce -5.3% | 1.49% | +0.10 |
| AAPL Apple Inc. | Reduce -2.4% | 4.70% | +0.21 |
Portfolio Buys Q3 2024 → Q4 2024
| QQQ Invesco QQQ Trust Series 1 | Add +1.3% | 9.42% | +0.53 |
| JEPQ JPM Nasdaq Equity Premium | Add +152.6% | 0.71% | +0.44 |
| WMT Walmart Inc. | Add +0.0% | 3.33% | +0.35 |
| JEPI JPMorgan Equity Premium Inco | Add +9.2% | 5.56% | +0.28 |
| AMZN Amazon.com Inc. | Add +1.1% | 1.12% | +0.18 |
| FFLG Fidelity Fndmntl L/C GRW ETF | Add +6.7% | 1.63% | +0.17 |
| IUSG iShares Core S&P U.S. Growth | Add +2.6% | 1.93% | +0.14 |
| IJR iShares Core S&P Small-Cap E | Add +18.2% | 0.92% | +0.13 |
| COWZ Pacer US Cash Cows 100 ETF | Add +5.8% | 3.92% | +0.12 |
| AXP American Express Co. | Add +0.7% | 1.21% | +0.11 |
| IJH iShares Core S&P Midcap ETF | Add +10.6% | 1.01% | +0.10 |
| CGGR Cap Group Growth Equity | Add +15.8% | 0.49% | +0.09 |
| CGUS Cap Group Core Equity | Add +18.2% | 0.55% | +0.09 |
| NFLX Netflix Inc. | New | 0.09% | +0.09 |
| GOOGL Alphabet Inc. Class A | Add +2.9% | 0.61% | +0.09 |
| SMIZ Zacks Small/Mid Cap ETF | New | 0.08% | +0.08 |
| VIG Vanguard Dividend Apprec ETF | Add +2.1% | 10.25% | +0.08 |
| RSP Invesco S&P 500 Equal Weight | Add +9.0% | 1.26% | +0.08 |
| MAR Marriott International Class A | New | 0.08% | +0.08 |
| PNC PNC Financial Services Group | New | 0.07% | +0.07 |
| TSLA Tesla Inc. | New | 0.07% | +0.07 |
| NVDA Nvidia Corp. | Add +6.1% | 0.48% | +0.07 |
| CSCO Cisco Systems Inc. | Add +3.6% | 0.50% | +0.06 |
| VOO Vanguard S&P 500 ETF | Add +6.3% | 0.63% | +0.05 |
| COST Costco Wholesale Corp. | Add +0.9% | 0.86% | +0.03 |
| GOOG Alphabet Inc. Class C | Add +1.9% | 0.24% | +0.03 |
| ADP Automatic Data Processing | Add +0.4% | 0.53% | +0.03 |
| META Meta Platforms Inc. Class A | Add +11.2% | 0.24% | +0.03 |
| VTI VG Morningstar TS MKT ETF-US | Add +0.8% | 0.93% | +0.03 |
| CGDV Cap Group Dividend Value | Add +17.0% | 0.16% | +0.02 |
| OKE Oneok Inc. | Add +0.3% | 0.13% | +0.01 |
| TREX Trex Company Inc. | Add +0.0% | 0.34% | +0.01 |
| IBM Intl Business Machines Corp. | Add +4.7% | 0.28% | +0.01 |
| UPS United Parcel Service Class B | Add +21.4% | 0.10% | +0.01 |
| PFE Pfizer Inc. | Add +19.1% | 0.11% | +0.01 |
| MET Metlife Inc. | Add +8.1% | 0.12% | +0.01 |
| XLF SS Financial Select Sector | Add +0.1% | 0.13% | +0.01 |
| AJG Arthur J Gallagher & Co. | Add +7.3% | 0.09% | +0.01 |
| PH Parker Hannifin Corp. | Add +7.0% | 0.09% | +0.01 |
| ORCL Oracle Corp. | Add +6.9% | 0.15% | +0.01 |
| PM Philip Morris International | Add +3.2% | 0.11% | +0.00 |
| EOG EOG Resources Inc. | Add +0.2% | 0.17% | −0.00 |
| PPL PPL Corp. | Add +0.5% | 0.09% | −0.00 |
| PNW Pinnacle West Capital | Add +3.0% | 0.09% | −0.00 |
| SO The Southern Co. | Add +7.9% | 0.09% | −0.00 |
| AEP American Electric Power | Add +8.9% | 0.08% | −0.00 |
| MAA Mid-America Apartment Comm | Add +1.8% | 0.15% | −0.00 |
| APD Air Products & Chemicals Inc. | Add +0.1% | 0.08% | −0.00 |
| CAT Caterpillar Inc. | Add +5.1% | 0.18% | −0.00 |
| LLY Eli Lilly & Co. | Add +8.1% | 0.09% | −0.01 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 140 | $347.2M | QQQ, VIG, MSFT, AAPL, JEPI |
| Q1 2026 | 130 | $314.5M | VIG, QQQ, JEPI, MSFT, WMT |
| Q4 2025 | 126 | $319.7M | VIG, QQQ, MSFT, JEPI, AAPL |
| Q3 2025 | 126 | $317.4M | VIG, QQQ, MSFT, JEPI, AAPL |
| Q2 2025 | 131 | $299.8M | VIG, QQQ, MSFT, JEPI, COWZ |
| Q1 2025 | 115 | $276.4M | VIG, QQQ, JEPI, MSFT, SCHD |
| Q4 2024 | 116 | $283.6M | VIG, QQQ, MSFT, JEPI, SCHD |
| Q3 2024 | 116 | $283.1M | VIG, QQQ, MSFT, JEPI, SCHD |
| Q2 2024 | 118 | $272.9M | VIG, MSFT, QQQ, JEPI, SCHD |
| Q1 2024 | 117 | $272.4M | VIG, MSFT, QQQ, JEPI, SCHD |