Investment Advisory Services Inc. /TX

In its 13F for Q2 2024 (holdings as of June 30, 2024, filed July 17, 2024), Investment Advisory Services Inc. /TX reported 118 stock positions worth $272.9 million. Its top holding was Vanguard Dividend Apprec ETF (VIG) at 9.5% of the portfolio, followed by Microsoft (MSFT, 8.9%) and Invesco QQQ Trust Series 1 (QQQ, 8.9%). Compared with Q1 2024, it opened 5 new positions, sold out of 4, added to 39 and reduced 66. The biggest buy was Invesco QQQ Trust Series 1 (QQQ, shares +3%) and the biggest sale an exit from Hershey (HSY).

Most Recent 13F
Q2 2026
Location
THE WOODLANDS, TX
CIK
0000925953
Portfolio Value
$272.9M (Q2 2024)
SEC Filing
0001214659-24-012569 ↗ filed Jul 17, 2024

Holdings Value

0$100.0M$200.0M$300.0M$400.0M Q1 2024: $272.4M Q1 2024 Q2 2024: $272.9M $272.9M Q2 2024 Q3 2024: $283.1M Q3 2024 Q4 2024: $283.6M Q4 2024 Q1 2025: $276.4M Q1 2025 Q2 2025: $299.8M Q2 2025 Q3 2025: $317.4M Q3 2025 Q4 2025: $319.7M Q4 2025 Q1 2026: $314.5M Q1 2026 Q2 2026: $347.2M Q2 2026

Holdings 118 stocks · $272.9M

VIG Vanguard Dividend Apprec ETF 9.47% 141,531 $25.8M Add +1.7%
MSFT Microsoft Corp. 8.91% 54,419 $24.3M Reduce -4.2%
QQQ Invesco QQQ Trust Series 1 8.85% 50,405 $24.1M Add +3.2%
JEPI JPMorgan Equity Premium Inco 4.89% 235,184 $13.3M Add +3.2%
SCHD Schwab US DVD Equity ETF 4.54% 159,283 $12.4M Add +0.5%
AAPL Apple Inc. 4.47% 57,907 $12.2M Reduce -1.9%
COWZ Pacer US Cash Cows 100 ETF 3.13% 156,851 $8.5M Add +10.3%
WMT Walmart Inc. 2.75% 110,687 $7.5M Reduce -2.0%
XOM Exxon Mobil Corp. 2.37% 56,201 $6.5M Add +2.0%
ABBV Abbvie Inc. 1.91% 30,397 $5.2M Reduce -3.2%
MCD McDonald's Corp. 1.73% 18,520 $4.7M Reduce -3.9%
IUSG iShares Core S&P U.S. Growth 1.73% 36,941 $4.7M Add +6.0%
HD Home Depot Inc. 1.65% 13,086 $4.5M Reduce -2.6%
JNJ Johnson & Johnson 1.62% 30,247 $4.4M Reduce -5.1%
XLE SS Energy Select Sector 1.44% 43,088 $3.9M Add +0.8%
FFLG Fidelity Fndmntl L/C GRW ETF 1.43% 165,390 $3.9M Add +4.0%
JPM JPMorgan Chase & Co. 1.40% 18,941 $3.8M Reduce -0.5%
XLK SS Technology Select Sector 1.23% 14,820 $3.4M Reduce -1.1%
CVX Chevron Corp. 1.21% 21,176 $3.3M Reduce -10.8%
KO The Coca-Cola Co. 1.19% 51,138 $3.3M Reduce -4.7%
SYK Stryker Corp. 1.19% 9,565 $3.3M Reduce -0.2%
PG The Procter & Gamble Co. 1.15% 19,005 $3.1M Reduce -0.5%
RSP Invesco S&P 500 Equal Weight 1.12% 18,589 $3.1M Reduce -2.4%
AXP American Express Co. 1.12% 13,157 $3.0M Reduce -4.5%
CTRA Coterra Energy Inc. 1.02% 104,181 $2.8M Reduce -0.4%
AMZN Amazon.com Inc. 1.01% 14,291 $2.8M Add +1.5%
BLK BlackRock Finance Inc. 0.99% 3,429 $2.7M Reduce -2.5%
PEP Pepsico Inc. 0.99% 16,303 $2.7M Reduce -1.2%
VTI VG Morningstar TS MKT ETF-US 0.88% 8,960 $2.4M Reduce -0.5%
IJH iShares Core S&P Midcap ETF 0.86% 40,044 $2.3M Add +4.8%
ABT Abbott Laboratories 0.85% 22,332 $2.3M Reduce -2.7%
COST Costco Wholesale Corp. 0.82% 2,641 $2.2M Reduce -0.8%
IJR iShares Core S&P Small-Cap E 0.72% 18,503 $2.0M Add +0.3%
SCHW Schwab (charles) Corp. 0.72% 26,690 $2.0M Reduce -7.3%
BAC Bank of America Corp. filed as BANK AMERICA CORP 0.67% 45,783 $1.8M Reduce -1.6%
AMGN Amgen Inc. 0.65% 5,697 $1.8M Reduce -2.3%
FDX FedEx Corp. 0.63% 5,759 $1.7M Reduce -1.7%
MCK McKesson Corp. 0.60% 2,815 $1.6M Reduce -0.0%
SPY SS SPDR S&P 500 ETF Trust-US 0.60% 2,990 $1.6M No change
UNH Unitedhealth Group Inc. 0.59% 3,171 $1.6M Reduce -5.6%
GOOGL Alphabet Inc. Class A 0.59% 8,857 $1.6M Add +1.6%
VOO Vanguard S&P 500 ETF 0.59% 3,205 $1.6M Add +8.8%
GIS General Mills Inc. 0.56% 24,177 $1.5M Reduce -2.6%
NVDA Nvidia Corp. 0.52% 11,431 $1.4M Add +7.4%
TALO Talos Energy Inc. 0.52% 116,006 $1.4M Reduce -7.9%
RTX RTX Corp. 0.47% 12,647 $1.3M Reduce -5.8%
CSCO Cisco Systems Inc. 0.44% 25,473 $1.2M Reduce -4.7%
ADP Automatic Data Processing 0.44% 5,065 $1.2M Add +4.7%
POOL Pool Corp. 0.42% 3,707 $1.1M Reduce -2.3%
ZTS Zoetis Inc. 0.42% 6,544 $1.1M Reduce -8.9%
CGUS Cap Group Core Equity filed as CAPITAL GROUP CORE EQUITY ET 0.41% 34,718 $1.1M Add +34.8%
CVS CVS Health Corp. 0.38% 17,512 $1.0M Reduce -6.5%
TREX Trex Company Inc. 0.38% 13,807 $1.0M Reduce -0.4%
SBUX Starbucks Corp. 0.33% 11,735 $914K Reduce -14.9%
V Visa Inc. Class A 0.33% 3,419 $897K Reduce -3.9%
CGGR Cap Group Growth Equity 0.33% 27,222 $895K Add +17.5%
MRK Merck & Co. Inc. 0.33% 7,175 $888K Add +9.4%
LH Labcorp Holdings Inc. 0.32% 4,343 $884K Reduce -1.1%
INTC Intel Corp. 0.30% 26,703 $827K Reduce -21.6%
XLV SS Health Care Select Sector 0.28% 5,231 $762K Add +7.9%
CEG Constellation Energy 0.27% 3,738 $749K Reduce -0.2%
CIVI Civitas Resources Inc. 0.27% 10,633 $734K Reduce -0.0%
COR Cencora Inc. 0.26% 3,136 $707K Reduce -7.2%
FCX Freeport-McMoran Inc. 0.25% 14,270 $694K Reduce -1.2%
GOOG Alphabet Inc. Class C 0.24% 3,636 $667K Add +1.6%
CARR Carrier Global Corp. 0.24% 10,527 $664K Reduce -4.0%
MDT Medtronic PLC 0.24% 8,200 $645K Reduce -8.2%
CMI Cummins Inc. 0.24% 2,323 $643K Reduce -4.7%
COP Conocophillips 0.24% 5,624 $643K Reduce -25.7%
TXN Texas Instruments Inc. 0.22% 3,145 $612K Add +1.6%
VPU Vanguard Utilities ETF 0.22% 4,108 $608K No change
SLB SLB Ltd. filed as SCHLUMBERGER LTD 0.22% 12,535 $591K Add +0.7%
DVN Devon Energy Corp. 0.21% 12,340 $585K Reduce -27.6%
DUK Duke Energy Corp. 0.21% 5,634 $565K Reduce -6.5%
NKE Nike Inc. Class B 0.21% 7,424 $560K Reduce -15.5%
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS 0.20% 3,137 $543K Add +0.2%
OTIS Otis Worldwide Corp. 0.20% 5,559 $535K Reduce -1.2%
CL Colgate-Palmolive Co. 0.19% 5,462 $530K Add +0.2%
EOG EOG Resources Inc. 0.19% 4,147 $522K Reduce -0.1%
META Meta Platforms Inc. Class A 0.18% 991 $500K Add +8.1%
AFL Aflac Inc. 0.18% 5,429 $485K Reduce -3.5%
MAA Mid-America Apartment Comm 0.18% 3,375 $481K Add +1.7%
IRT Independence Realty Trust Inc. 0.17% 25,440 $477K Add +0.0%
CAT Caterpillar Inc. 0.16% 1,277 $425K Reduce -11.2%
AMAT Applied Materials Inc. 0.15% 1,737 $410K Add +4.6%
WELL Welltower Inc. 0.14% 3,755 $391K Reduce -9.9%
EXC Exelon Corp. 0.14% 11,099 $384K Reduce -0.1%
BRK.B Berkshire Hathaway Inc. Class B 0.14% 922 $375K Add +0.4%
CGDV Cap Group Dividend Value filed as CAPITAL GROUP DIVIDEND VALUE 0.14% 11,191 $369K Add +26.8%
CPT Camden Property Trust 0.13% 3,358 $366K Add +0.1%
AVGO Broadcom Inc. 0.13% 221 $355K Add +0.9%
VGT Vanguard Info Tech ETF 0.13% 600 $346K No change
ORCL Oracle Corp. 0.12% 2,294 $324K Add +2.9%
PFE Pfizer Inc. 0.12% 11,297 $316K Reduce -7.4%
XLF SS Financial Select Sector 0.11% 7,570 $311K Reduce -5.9%
OKE Oneok Inc. 0.11% 3,608 $294K Reduce -5.2%
ROST Ross Stores Inc. 0.11% 2,019 $293K Reduce -0.1%
NOC Northrop Grumman Corp. 0.11% 663 $289K Reduce -0.1%
APA Apa Corp. 0.10% 9,085 $267K Reduce -8.6%
LLY Eli Lilly & Co. 0.10% 287 $260K Add +9.1%

Show all 118 holdings

Portfolio Sells Q1 2024 → Q2 2024

HSY The Hershey Co. Sold out 0.00% −0.33
MCD McDonald's Corp. Reduce -3.9% 1.73% −0.26
INTC Intel Corp. Reduce -21.6% 0.30% −0.25
HD Home Depot Inc. Reduce -2.6% 1.65% −0.24
JNJ Johnson & Johnson Reduce -5.1% 1.62% −0.23
NEE Nextera Energy Inc. Sold out 0.00% −0.21
ABBV Abbvie Inc. Reduce -3.2% 1.91% −0.19
CVS CVS Health Corp. Reduce -6.5% 0.38% −0.17
CVX Chevron Corp. Reduce -10.8% 1.21% −0.16
POOL Pool Corp. Reduce -2.3% 0.42% −0.14
TREX Trex Company Inc. Reduce -0.4% 0.38% −0.13
TALO Talos Energy Inc. Reduce -7.9% 0.52% −0.13
SBUX Starbucks Corp. Reduce -14.9% 0.33% −0.13
COP Conocophillips Reduce -25.7% 0.24% −0.12
PSX Phillips 66 Sold out 0.00% −0.11
ABT Abbott Laboratories Reduce -2.7% 0.85% −0.11
DVN Devon Energy Corp. Reduce -27.6% 0.21% −0.10
NKE Nike Inc. Class B Reduce -15.5% 0.21% −0.10
BLK BlackRock Finance Inc. Reduce -2.5% 0.99% −0.09
PXD Pioneer Natural Resources Co. Sold out 0.00% −0.08
GIS General Mills Inc. Reduce -2.6% 0.56% −0.08
PEP Pepsico Inc. Reduce -1.2% 0.99% −0.07
SYK Stryker Corp. Reduce -0.2% 1.19% −0.07
RSP Invesco S&P 500 Equal Weight Reduce -2.4% 1.12% −0.06
CTRA Coterra Energy Inc. Reduce -0.4% 1.02% −0.05
MDT Medtronic PLC Reduce -8.2% 0.24% −0.05
CSCO Cisco Systems Inc. Reduce -4.7% 0.44% −0.05
SCHW Schwab (charles) Corp. Reduce -7.3% 0.72% −0.04
COR Cencora Inc. Reduce -7.2% 0.26% −0.04
CAT Caterpillar Inc. Reduce -11.2% 0.16% −0.04
V Visa Inc. Class A Reduce -3.9% 0.33% −0.04
AXP American Express Co. Reduce -4.5% 1.12% −0.03
ZTS Zoetis Inc. Reduce -8.9% 0.42% −0.03
LH Labcorp Holdings Inc. Reduce -1.1% 0.32% −0.03
CMI Cummins Inc. Reduce -4.7% 0.24% −0.03
APA Apa Corp. Reduce -8.6% 0.10% −0.03
CIVI Civitas Resources Inc. Reduce -0.0% 0.27% −0.03
TGT Target Corp. Reduce -5.1% 0.08% −0.02
UNH Unitedhealth Group Inc. Reduce -5.6% 0.59% −0.02
RTX RTX Corp. Reduce -5.8% 0.47% −0.02
EXC Exelon Corp. Reduce -0.1% 0.14% −0.01
UPS United Parcel Service Class B Reduce -3.9% 0.09% −0.01
KO The Coca-Cola Co. Reduce -4.7% 1.19% −0.01
NOC Northrop Grumman Corp. Reduce -0.1% 0.11% −0.01
XLF SS Financial Select Sector Reduce -5.9% 0.11% −0.01
OTIS Otis Worldwide Corp. Reduce -1.2% 0.20% −0.01
PFE Pfizer Inc. Reduce -7.4% 0.12% −0.01
DUK Duke Energy Corp. Reduce -6.5% 0.21% −0.01
OKE Oneok Inc. Reduce -5.2% 0.11% −0.00
EOG EOG Resources Inc. Reduce -0.1% 0.19% −0.00

Portfolio Buys Q1 2024 → Q2 2024

QQQ Invesco QQQ Trust Series 1 Add +3.2% 8.85% +0.89
IUSG iShares Core S&P U.S. Growth Add +6.0% 1.73% +0.23
NVDA Nvidia Corp. Add +7.4% 0.52% +0.16
FFLG Fidelity Fndmntl L/C GRW ETF Add +4.0% 1.43% +0.16
VIG Vanguard Dividend Apprec ETF Add +1.7% 9.47% +0.14
CGUS Cap Group Core Equity Add +34.8% 0.41% +0.12
GOOGL Alphabet Inc. Class A Add +1.6% 0.59% +0.11
COWZ Pacer US Cash Cows 100 ETF Add +10.3% 3.13% +0.10
PANW Palo Alto Networks Inc. New 0.09% +0.09
SLV iShares Silver Trust New 0.09% +0.09
SO The Southern Co. New 0.08% +0.08
AMZN Amazon.com Inc. Add +1.5% 1.01% +0.08
SNPS Synopsys Inc. New 0.08% +0.08
APD Air Products & Chemicals Inc. New 0.08% +0.08
VOO Vanguard S&P 500 ETF Add +8.8% 0.59% +0.07
CGGR Cap Group Growth Equity Add +17.5% 0.33% +0.06
GOOG Alphabet Inc. Class C Add +1.6% 0.24% +0.04
JEPI JPMorgan Equity Premium Inco Add +3.2% 4.89% +0.04
CGDV Cap Group Dividend Value Add +26.8% 0.14% +0.03
TXN Texas Instruments Inc. Add +1.6% 0.22% +0.03
AMAT Applied Materials Inc. Add +4.6% 0.15% +0.02
IRT Independence Realty Trust Inc. Add +0.0% 0.17% +0.02
AVGO Broadcom Inc. Add +0.9% 0.13% +0.02
XOM Exxon Mobil Corp. Add +2.0% 2.37% +0.02
LLY Eli Lilly & Co. Add +9.1% 0.10% +0.02
META Meta Platforms Inc. Class A Add +8.1% 0.18% +0.02
XLV SS Health Care Select Sector Add +7.9% 0.28% +0.02
MAA Mid-America Apartment Comm Add +1.7% 0.18% +0.02
ORCL Oracle Corp. Add +2.9% 0.12% +0.02
CL Colgate-Palmolive Co. Add +0.2% 0.19% +0.01
CPT Camden Property Trust Add +0.1% 0.13% +0.01
PM Philip Morris International Add +1.1% 0.09% +0.01
MRK Merck & Co. Inc. Add +9.4% 0.33% +0.01
IJH iShares Core S&P Midcap ETF Add +4.8% 0.86% +0.01
LMT Lockheed Martin Corp. Add +0.2% 0.08% +0.00
ADP Automatic Data Processing Add +4.7% 0.44% −0.00
MET Metlife Inc. Add +4.5% 0.09% −0.00
TMO Thermo Fisher Scientific Inc. Add +3.3% 0.08% −0.00
BRK.B Berkshire Hathaway Inc. Class B Add +0.4% 0.14% −0.00
IBM Intl Business Machines Corp. Add +0.2% 0.20% −0.02
IJR iShares Core S&P Small-Cap E Add +0.3% 0.72% −0.02
SLB SLB Ltd. Add +0.7% 0.22% −0.03
XLE SS Energy Select Sector Add +0.8% 1.44% −0.04
SCHD Schwab US DVD Equity ETF Add +0.5% 4.54% −0.15

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 140$347.2MQQQ, VIG, MSFT, AAPL, JEPI
Q1 2026 130$314.5MVIG, QQQ, JEPI, MSFT, WMT
Q4 2025 126$319.7MVIG, QQQ, MSFT, JEPI, AAPL
Q3 2025 126$317.4MVIG, QQQ, MSFT, JEPI, AAPL
Q2 2025 131$299.8MVIG, QQQ, MSFT, JEPI, COWZ
Q1 2025 115$276.4MVIG, QQQ, JEPI, MSFT, SCHD
Q4 2024 116$283.6MVIG, QQQ, MSFT, JEPI, SCHD
Q3 2024 116$283.1MVIG, QQQ, MSFT, JEPI, SCHD
Q2 2024 118$272.9MVIG, MSFT, QQQ, JEPI, SCHD
Q1 2024 117$272.4MVIG, MSFT, QQQ, JEPI, SCHD