Investment Advisory Services Inc. /TX
In its 13F for Q1 2025 (holdings as of March 31, 2025, filed April 24, 2025), Investment Advisory Services Inc. /TX reported 115 stock positions worth $276.4 million. Its top holding was Vanguard Dividend Apprec ETF (VIG) at 10.7% of the portfolio, followed by Invesco QQQ Trust Series 1 (QQQ, 8.8%) and JPMorgan Equity Premium Inco (JEPI, 5.7%). Compared with Q4 2024, it opened 4 new positions, sold out of 5, added to 41 and reduced 49. The biggest buy was Schwab US DVD Equity ETF (SCHD, shares +4%) and the biggest sale Microsoft (MSFT, shares −12%).
- Most Recent 13F
- Q2 2026
- Location
- THE WOODLANDS, TX
- CIK
- 0000925953
- Portfolio Value
- $276.4M (Q1 2025)
- SEC Filing
- 0001214659-25-006298 ↗ filed Apr 24, 2025
Holdings Value
Holdings 115 stocks · $276.4M
| VIG Vanguard Dividend Apprec ETF | 10.66% | 151,932 | $29.5M | Add +2.3% |
| QQQ Invesco QQQ Trust Series 1 | 8.75% | 51,609 | $24.2M | Reduce -1.3% |
| JEPI JPMorgan Equity Premium Inco | 5.72% | 276,690 | $15.8M | Add +1.0% |
| MSFT Microsoft Corp. | 5.38% | 39,655 | $14.9M | Reduce -11.9% |
| SCHD Schwab US DVD Equity ETF | 5.18% | 512,581 | $14.3M | Add +4.2% |
| COWZ Pacer US Cash Cows 100 ETF | 3.99% | 201,611 | $11.0M | Add +2.4% |
| AAPL Apple Inc. | 3.80% | 47,340 | $10.5M | Reduce -11.2% |
| WMT Walmart Inc. | 3.21% | 101,208 | $8.9M | Reduce -3.1% |
| XOM Exxon Mobil Corp. | 2.27% | 52,675 | $6.3M | Add +0.5% |
| MCD McDonald's Corp. | 1.97% | 17,411 | $5.4M | Reduce -1.1% |
| IUSG iShares Core S&P U.S. Growth | 1.90% | 41,272 | $5.2M | Add +5.2% |
| ABBV Abbvie Inc. | 1.89% | 24,988 | $5.2M | Reduce -3.2% |
| HD Home Depot Inc. | 1.62% | 12,224 | $4.5M | Reduce -1.4% |
| JNJ Johnson & Johnson | 1.61% | 26,877 | $4.5M | Reduce -1.1% |
| JPM JPMorgan Chase & Co. | 1.56% | 17,583 | $4.3M | Reduce -0.0% |
| FFLG Fidelity Fndmntl L/C GRW ETF | 1.54% | 192,433 | $4.3M | Add +4.2% |
| RSP Invesco S&P 500 Equal Weight | 1.35% | 21,523 | $3.7M | Add +5.3% |
| XLE SS Energy Select Sector | 1.31% | 38,688 | $3.6M | Reduce -2.5% |
| SYK Stryker Corp. | 1.27% | 9,419 | $3.5M | Reduce -1.4% |
| KO The Coca-Cola Co. | 1.22% | 47,047 | $3.4M | Reduce -0.5% |
| PG The Procter & Gamble Co. | 1.14% | 18,443 | $3.1M | Reduce -0.8% |
| AXP American Express Co. | 1.13% | 11,590 | $3.1M | Add +0.1% |
| CTRA Coterra Energy Inc. | 1.11% | 106,210 | $3.1M | Add +1.9% |
| BLK BlackRock Inc. | 1.10% | 3,199 | $3.0M | Reduce -0.2% |
| XLK SS Technology Select Sector | 1.06% | 14,238 | $2.9M | Reduce -3.5% |
| CVX Chevron Corp. | 1.06% | 17,456 | $2.9M | Add +0.7% |
| AMZN Amazon.com Inc. | 0.99% | 14,424 | $2.7M | Reduce -0.3% |
| IJH iShares Core S&P Midcap ETF | 0.99% | 46,721 | $2.7M | Add +1.9% |
| ABT Abbott Laboratories | 0.97% | 20,308 | $2.7M | Reduce -2.1% |
| COST Costco Wholesale Corp. | 0.93% | 2,731 | $2.6M | Add +2.4% |
| VTI VG Morningstar TS MKT ETF-US | 0.92% | 9,300 | $2.6M | Add +2.0% |
| IJR iShares Core S&P Small-Cap E | 0.87% | 22,965 | $2.4M | Add +1.5% |
| PEP Pepsico Inc. | 0.82% | 15,204 | $2.3M | Reduce -0.6% |
| JEPQ JPM Nasdaq Equity Premium filed as J P MORGAN EXCHANGE TRADED F | 0.77% | 41,147 | $2.1M | Add +15.1% |
| SCHW Schwab (charles) Corp. | 0.72% | 25,396 | $2.0M | Reduce -1.7% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.64% | 42,173 | $1.8M | Add +0.1% |
| UNH Unitedhealth Group Inc. | 0.63% | 3,331 | $1.7M | Reduce -1.6% |
| VOO Vanguard S&P 500 ETF | 0.63% | 3,372 | $1.7M | Add +1.0% |
| RTX RTX Corp. | 0.62% | 12,853 | $1.7M | Add +0.1% |
| CGUS Cap Group Core Equity filed as CAPITAL GROUP CORE EQUITY ET | 0.61% | 50,577 | $1.7M | Add +14.4% |
| AMGN Amgen Inc. | 0.59% | 5,238 | $1.6M | Reduce -1.2% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.58% | 2,874 | $1.6M | Reduce -3.8% |
| ADP Automatic Data Processing | 0.56% | 5,068 | $1.5M | Reduce -0.6% |
| CSCO Cisco Systems Inc. | 0.55% | 24,516 | $1.5M | Add +2.9% |
| CGGR Cap Group Growth Equity | 0.51% | 41,384 | $1.4M | Add +11.5% |
| GOOGL Alphabet Inc. Class A | 0.51% | 9,073 | $1.4M | Reduce -0.8% |
| MCK McKesson Corp. | 0.49% | 2,004 | $1.3M | Reduce -12.5% |
| GIS General Mills Inc. | 0.44% | 20,434 | $1.2M | Reduce -1.6% |
| FDX FedEx Corp. | 0.44% | 4,934 | $1.2M | Reduce -4.4% |
| V Visa Inc. Class A | 0.43% | 3,364 | $1.2M | Reduce -0.9% |
| POOL Pool Corp. | 0.41% | 3,545 | $1.1M | Reduce -1.0% |
| ZTS Zoetis Inc. | 0.39% | 6,623 | $1.1M | Reduce -1.9% |
| NVDA Nvidia Corp. | 0.39% | 9,949 | $1.1M | Reduce -2.5% |
| SBUX Starbucks Corp. | 0.38% | 10,606 | $1.0M | Add +5.8% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.33% | 3,632 | $903K | Reduce -0.7% |
| COR Cencora Inc. | 0.30% | 3,022 | $840K | Add +0.1% |
| TREX Trex Company Inc. | 0.29% | 13,807 | $802K | Reduce -0.0% |
| CMI Cummins Inc. | 0.28% | 2,466 | $773K | Add +10.6% |
| LH Labcorp Holdings Inc. | 0.28% | 3,314 | $771K | Reduce -1.2% |
| CEG Constellation Energy | 0.27% | 3,738 | $754K | No change |
| MDT Medtronic PLC | 0.27% | 8,356 | $751K | Add +0.1% |
| VPU Vanguard Utilities ETF | 0.25% | 4,108 | $702K | No change |
| DUK Duke Energy Corp. | 0.25% | 5,589 | $682K | Reduce -0.8% |
| XLV SS Health Care Select Sector | 0.24% | 4,628 | $676K | Reduce -1.0% |
| META Meta Platforms Inc. Class A | 0.24% | 1,139 | $657K | Reduce -0.1% |
| CARR Carrier Global Corp. | 0.23% | 9,982 | $633K | Reduce -0.1% |
| MRK Merck & Co. Inc. | 0.23% | 7,024 | $630K | Add +0.3% |
| COP Conocophillips | 0.22% | 5,759 | $605K | Add +0.4% |
| CGDV Cap Group Dividend Value filed as CAPITAL GROUP DIVIDEND VALUE | 0.21% | 16,264 | $580K | Add +23.4% |
| TXN Texas Instruments Inc. | 0.21% | 3,219 | $579K | Add +0.0% |
| AFL Aflac Inc. | 0.21% | 5,129 | $570K | Reduce -4.8% |
| GOOG Alphabet Inc. Class C | 0.20% | 3,511 | $549K | Reduce -1.5% |
| OTIS Otis Worldwide Corp. | 0.19% | 5,194 | $536K | Reduce -0.9% |
| EXC Exelon Corp. | 0.19% | 11,107 | $512K | No change |
| EOG EOG Resources Inc. | 0.18% | 3,905 | $501K | No change |
| BRK.B Berkshire Hathaway Inc. Class B | 0.18% | 922 | $491K | No change |
| IRT Independence Realty Trust Inc. | 0.17% | 22,480 | $477K | No change |
| DVN Devon Energy Corp. | 0.17% | 12,363 | $462K | No change |
| MAA Mid-America Apartment Comm | 0.17% | 2,751 | $461K | Add +0.2% |
| CAT Caterpillar Inc. | 0.16% | 1,353 | $446K | Reduce -3.2% |
| PM Philip Morris International | 0.15% | 2,526 | $401K | Add +0.6% |
| EPD Enterprise Products Partners | 0.14% | 11,224 | $383K | New |
| CIVI Civitas Resources Inc. | 0.13% | 10,635 | $371K | Add +0.0% |
| XLF SS Financial Select Sector | 0.13% | 7,241 | $361K | Reduce -1.9% |
| AMAT Applied Materials Inc. | 0.13% | 2,464 | $358K | Add +40.4% |
| OKE Oneok Inc. | 0.13% | 3,518 | $349K | Reduce -2.8% |
| AVGO Broadcom Inc. | 0.13% | 2,076 | $348K | Add +27.4% |
| CPT Camden Property Trust | 0.12% | 2,814 | $344K | No change |
| MET Metlife Inc. | 0.12% | 4,124 | $331K | Add +0.7% |
| VGT Vanguard Info Tech ETF | 0.12% | 600 | $325K | No change |
| FCX Freeport-McMoran Inc. | 0.11% | 8,243 | $312K | Reduce -17.7% |
| PNW Pinnacle West Capital | 0.11% | 3,174 | $302K | No change |
| SO The Southern Co. | 0.11% | 3,226 | $297K | Add +0.6% |
| SLB SLB Ltd. filed as SCHLUMBERGER LTD | 0.11% | 6,948 | $290K | Add +0.1% |
| PFE Pfizer Inc. | 0.10% | 11,401 | $289K | Add +0.3% |
| PPL PPL Corp. | 0.10% | 7,894 | $285K | Reduce -2.3% |
| ORCL Oracle Corp. | 0.10% | 1,943 | $272K | Reduce -22.8% |
| NFLX Netflix Inc. | 0.10% | 291 | $271K | No change |
| MOFG Midwestone Financial Group I | 0.10% | 9,000 | $266K | No change |
| LLY Eli Lilly & Co. | 0.10% | 322 | $266K | No change |
Portfolio Sells Q4 2024 → Q1 2025
| MSFT Microsoft Corp. | Reduce -11.9% | 5.38% | −1.31 |
| AAPL Apple Inc. | Reduce -11.2% | 3.80% | −0.90 |
| QQQ Invesco QQQ Trust Series 1 | Reduce -1.3% | 8.75% | −0.67 |
| XLK SS Technology Select Sector | Reduce -3.5% | 1.06% | −0.15 |
| AMZN Amazon.com Inc. | Reduce -0.3% | 0.99% | −0.13 |
| WMT Walmart Inc. | Reduce -3.1% | 3.21% | −0.11 |
| GOOGL Alphabet Inc. Class A | Reduce -0.8% | 0.51% | −0.10 |
| UPS United Parcel Service Class B | Sold out | 0.00% | −0.10 |
| NVDA Nvidia Corp. | Reduce -2.5% | 0.39% | −0.09 |
| AJG Arthur J Gallagher & Co. | Sold out | 0.00% | −0.09 |
| HD Home Depot Inc. | Reduce -1.4% | 1.62% | −0.08 |
| FDX FedEx Corp. | Reduce -4.4% | 0.44% | −0.08 |
| MAR Marriott International Class A | Sold out | 0.00% | −0.08 |
| PNC PNC Financial Services Group | Sold out | 0.00% | −0.07 |
| TSLA Tesla Inc. | Sold out | 0.00% | −0.07 |
| BLK BlackRock Inc. | Reduce -0.2% | 1.10% | −0.06 |
| ORCL Oracle Corp. | Reduce -22.8% | 0.10% | −0.05 |
| TREX Trex Company Inc. | Reduce -0.0% | 0.29% | −0.05 |
| GOOG Alphabet Inc. Class C | Reduce -1.5% | 0.20% | −0.04 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -3.8% | 0.58% | −0.04 |
| GIS General Mills Inc. | Reduce -1.6% | 0.44% | −0.02 |
| NOC Northrop Grumman Corp. | Reduce -29.8% | 0.09% | −0.02 |
| POOL Pool Corp. | Reduce -1.0% | 0.41% | −0.02 |
| FCX Freeport-McMoran Inc. | Reduce -17.7% | 0.11% | −0.02 |
| CAT Caterpillar Inc. | Reduce -3.2% | 0.16% | −0.02 |
| CARR Carrier Global Corp. | Reduce -0.1% | 0.23% | −0.01 |
| OKE Oneok Inc. | Reduce -2.8% | 0.13% | −0.00 |
| META Meta Platforms Inc. Class A | Reduce -0.1% | 0.24% | +0.00 |
| PEP Pepsico Inc. | Reduce -0.6% | 0.82% | +0.00 |
| XLF SS Financial Select Sector | Reduce -1.9% | 0.13% | +0.00 |
| ZTS Zoetis Inc. | Reduce -1.9% | 0.39% | +0.01 |
| LH Labcorp Holdings Inc. | Reduce -1.2% | 0.28% | +0.01 |
| AFL Aflac Inc. | Reduce -4.8% | 0.21% | +0.01 |
| PPL PPL Corp. | Reduce -2.3% | 0.10% | +0.01 |
| WELL Welltower Inc. | Reduce -6.0% | 0.09% | +0.01 |
| XLV SS Health Care Select Sector | Reduce -1.0% | 0.24% | +0.02 |
| OTIS Otis Worldwide Corp. | Reduce -0.9% | 0.19% | +0.02 |
| UNH Unitedhealth Group Inc. | Reduce -1.6% | 0.63% | +0.03 |
| MCK McKesson Corp. | Reduce -12.5% | 0.49% | +0.03 |
| DUK Duke Energy Corp. | Reduce -0.8% | 0.25% | +0.03 |
| ADP Automatic Data Processing | Reduce -0.6% | 0.56% | +0.03 |
| PG The Procter & Gamble Co. | Reduce -0.8% | 1.14% | +0.04 |
| IBM Intl Business Machines Corp. | Reduce -0.7% | 0.33% | +0.04 |
| SCHW Schwab (charles) Corp. | Reduce -1.7% | 0.72% | +0.04 |
| V Visa Inc. Class A | Reduce -0.9% | 0.43% | +0.05 |
| SYK Stryker Corp. | Reduce -1.4% | 1.27% | +0.06 |
| JPM JPMorgan Chase & Co. | Reduce -0.0% | 1.56% | +0.07 |
| AMGN Amgen Inc. | Reduce -1.2% | 0.59% | +0.10 |
| XLE SS Energy Select Sector | Reduce -2.5% | 1.31% | +0.11 |
| ABT Abbott Laboratories | Reduce -2.1% | 0.97% | +0.15 |
Portfolio Buys Q4 2024 → Q1 2025
| SCHD Schwab US DVD Equity ETF | Add +4.2% | 5.18% | +0.45 |
| VIG Vanguard Dividend Apprec ETF | Add +2.3% | 10.66% | +0.41 |
| XOM Exxon Mobil Corp. | Add +0.5% | 2.27% | +0.28 |
| CTRA Coterra Energy Inc. | Add +1.9% | 1.11% | +0.17 |
| CVX Chevron Corp. | Add +0.7% | 1.06% | +0.17 |
| JEPI JPMorgan Equity Premium Inco | Add +1.0% | 5.72% | +0.16 |
| EPD Enterprise Products Partners | New | 0.14% | +0.14 |
| RTX RTX Corp. | Add +0.1% | 0.62% | +0.09 |
| RSP Invesco S&P 500 Equal Weight | Add +5.3% | 1.35% | +0.09 |
| MRSH Marsh & McLennan Cos | New | 0.08% | +0.08 |
| COWZ Pacer US Cash Cows 100 ETF | Add +2.4% | 3.99% | +0.07 |
| COST Costco Wholesale Corp. | Add +2.4% | 0.93% | +0.07 |
| WFC Wells Fargo & Co. | New | 0.07% | +0.07 |
| VZ Verizon Communications Inc. | New | 0.07% | +0.07 |
| CGUS Cap Group Core Equity | Add +14.4% | 0.61% | +0.07 |
| COR Cencora Inc. | Add +0.1% | 0.30% | +0.06 |
| JEPQ JPM Nasdaq Equity Premium | Add +15.1% | 0.77% | +0.06 |
| SBUX Starbucks Corp. | Add +5.8% | 0.38% | +0.05 |
| CSCO Cisco Systems Inc. | Add +2.9% | 0.55% | +0.05 |
| CGDV Cap Group Dividend Value | Add +23.4% | 0.21% | +0.05 |
| PM Philip Morris International | Add +0.6% | 0.15% | +0.04 |
| MDT Medtronic PLC | Add +0.1% | 0.27% | +0.04 |
| AMAT Applied Materials Inc. | Add +40.4% | 0.13% | +0.03 |
| CGGR Cap Group Growth Equity | Add +11.5% | 0.51% | +0.03 |
| COP Conocophillips | Add +0.4% | 0.22% | +0.02 |
| AEP American Electric Power | Add +0.3% | 0.10% | +0.02 |
| MAA Mid-America Apartment Comm | Add +0.2% | 0.17% | +0.02 |
| SO The Southern Co. | Add +0.6% | 0.11% | +0.01 |
| SLB SLB Ltd. | Add +0.1% | 0.11% | +0.01 |
| CMI Cummins Inc. | Add +10.6% | 0.28% | +0.01 |
| MET Metlife Inc. | Add +0.7% | 0.12% | +0.00 |
| PH Parker Hannifin Corp. | Add +0.3% | 0.09% | −0.00 |
| PFE Pfizer Inc. | Add +0.3% | 0.10% | −0.00 |
| TXN Texas Instruments Inc. | Add +0.0% | 0.21% | −0.00 |
| VTI VG Morningstar TS MKT ETF-US | Add +2.0% | 0.92% | −0.01 |
| VOO Vanguard S&P 500 ETF | Add +1.0% | 0.63% | −0.01 |
| AVGO Broadcom Inc. | Add +27.4% | 0.13% | −0.01 |
| BAC Bank of America Corp. | Add +0.1% | 0.64% | −0.02 |
| MRK Merck & Co. Inc. | Add +0.3% | 0.23% | −0.02 |
| IJH iShares Core S&P Midcap ETF | Add +1.9% | 0.99% | −0.02 |
| IUSG iShares Core S&P U.S. Growth | Add +5.2% | 1.90% | −0.03 |
| CIVI Civitas Resources Inc. | Add +0.0% | 0.13% | −0.04 |
| IJR iShares Core S&P Small-Cap E | Add +1.5% | 0.87% | −0.05 |
| AXP American Express Co. | Add +0.1% | 1.13% | −0.08 |
| FFLG Fidelity Fndmntl L/C GRW ETF | Add +4.2% | 1.54% | −0.09 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 140 | $347.2M | QQQ, VIG, MSFT, AAPL, JEPI |
| Q1 2026 | 130 | $314.5M | VIG, QQQ, JEPI, MSFT, WMT |
| Q4 2025 | 126 | $319.7M | VIG, QQQ, MSFT, JEPI, AAPL |
| Q3 2025 | 126 | $317.4M | VIG, QQQ, MSFT, JEPI, AAPL |
| Q2 2025 | 131 | $299.8M | VIG, QQQ, MSFT, JEPI, COWZ |
| Q1 2025 | 115 | $276.4M | VIG, QQQ, JEPI, MSFT, SCHD |
| Q4 2024 | 116 | $283.6M | VIG, QQQ, MSFT, JEPI, SCHD |
| Q3 2024 | 116 | $283.1M | VIG, QQQ, MSFT, JEPI, SCHD |
| Q2 2024 | 118 | $272.9M | VIG, MSFT, QQQ, JEPI, SCHD |
| Q1 2024 | 117 | $272.4M | VIG, MSFT, QQQ, JEPI, SCHD |