Investment Advisory Services Inc. /TX
In its 13F for Q1 2024 (holdings as of March 31, 2024, filed April 25, 2024), Investment Advisory Services Inc. /TX reported 117 stock positions worth $272.4 million. Its top holding was Vanguard Dividend Apprec ETF (VIG) at 9.3% of the portfolio, followed by Microsoft (MSFT, 8.8%) and Invesco QQQ Trust Series 1 (QQQ, 8.0%). Compared with Q4 2023, it opened 5 new positions, sold out of 3, added to 56 and reduced 49. The biggest buy was Pacer US Cash Cows 100 ETF (COWZ, shares +11%) and the biggest sale Apple (AAPL, shares −0%).
- Most Recent 13F
- Q2 2026
- Location
- THE WOODLANDS, TX
- CIK
- 0000925953
- Portfolio Value
- $272.4M (Q1 2024)
- SEC Filing
- 0001214659-24-007541 ↗ filed Apr 25, 2024
Holdings Value
Holdings 117 stocks · $272.4M
| VIG Vanguard Dividend Apprec ETF | 9.33% | 139,197 | $25.4M | Add +0.4% |
| MSFT Microsoft Corp. | 8.77% | 56,785 | $23.9M | Reduce -1.7% |
| QQQ Invesco QQQ Trust Series 1 | 7.96% | 48,821 | $21.7M | Add +0.7% |
| JEPI JPMorgan Equity Premium Inco | 4.84% | 227,971 | $13.2M | Reduce -0.3% |
| SCHD Schwab US DVD Equity ETF | 4.69% | 158,433 | $12.8M | Reduce -0.1% |
| AAPL Apple Inc. | 3.72% | 59,032 | $10.1M | Reduce -0.3% |
| COWZ Pacer US Cash Cows 100 ETF | 3.03% | 142,213 | $8.3M | Add +11.2% |
| WMT Walmart Inc. | 2.50% | 112,976 | $6.8M | Add +0.4% |
| XOM Exxon Mobil Corp. | 2.35% | 55,088 | $6.4M | Reduce -1.6% |
| ABBV Abbvie Inc. | 2.10% | 31,389 | $5.7M | Reduce -1.1% |
| MCD McDonald's Corp. | 1.99% | 19,264 | $5.4M | Reduce -2.5% |
| HD Home Depot Inc. | 1.89% | 13,440 | $5.2M | Reduce -0.7% |
| JNJ Johnson & Johnson | 1.85% | 31,867 | $5.0M | Reduce -4.8% |
| IUSG iShares Core S&P U.S. Growth | 1.50% | 34,858 | $4.1M | Add +1.5% |
| XLE SS Energy Select Sector | 1.48% | 42,759 | $4.0M | Reduce -6.1% |
| JPM JPMorgan Chase & Co. | 1.40% | 19,030 | $3.8M | Reduce -1.8% |
| CVX Chevron Corp. | 1.37% | 23,746 | $3.7M | Reduce -0.3% |
| FFLG Fidelity Fndmntl L/C GRW ETF | 1.28% | 159,043 | $3.5M | Add +2.2% |
| SYK Stryker Corp. | 1.26% | 9,584 | $3.4M | Add +0.8% |
| KO The Coca-Cola Co. | 1.20% | 53,636 | $3.3M | Reduce -0.6% |
| RSP Invesco S&P 500 Equal Weight | 1.18% | 19,047 | $3.2M | Add +1.3% |
| AXP American Express Co. | 1.15% | 13,777 | $3.1M | Reduce -2.8% |
| XLK SS Technology Select Sector | 1.15% | 14,985 | $3.1M | Reduce -3.6% |
| PG The Procter & Gamble Co. | 1.14% | 19,091 | $3.1M | Add +3.2% |
| BLK BlackRock Finance Inc. | 1.08% | 3,516 | $2.9M | Add +1.3% |
| CTRA Coterra Energy Inc. | 1.07% | 104,591 | $2.9M | Add +0.0% |
| PEP Pepsico Inc. | 1.06% | 16,507 | $2.9M | Reduce -1.4% |
| ABT Abbott Laboratories | 0.96% | 22,959 | $2.6M | Reduce -1.2% |
| AMZN Amazon.com Inc. | 0.93% | 14,081 | $2.5M | Add +3.9% |
| VTI VG Morningstar TS MKT ETF-US | 0.86% | 9,005 | $2.3M | Reduce -0.5% |
| IJH iShares Core S&P Midcap ETF | 0.85% | 38,210 | $2.3M | Add +1.2% |
| SCHW Schwab (charles) Corp. | 0.76% | 28,790 | $2.1M | Reduce -1.7% |
| IJR iShares Core S&P Small-Cap E | 0.75% | 18,441 | $2.0M | Add +2.4% |
| COST Costco Wholesale Corp. | 0.72% | 2,662 | $2.0M | Add +0.2% |
| BAC Bank of America Corp. filed as BANK AMERICA CORP | 0.65% | 46,536 | $1.8M | Reduce -3.6% |
| TALO Talos Energy Inc. | 0.64% | 126,001 | $1.8M | Add +0.0% |
| GIS General Mills Inc. | 0.64% | 24,822 | $1.7M | Reduce -0.9% |
| FDX FedEx Corp. | 0.62% | 5,856 | $1.7M | Reduce -0.7% |
| UNH Unitedhealth Group Inc. | 0.61% | 3,358 | $1.7M | Add +2.1% |
| AMGN Amgen Inc. | 0.61% | 5,830 | $1.7M | Reduce -4.9% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.57% | 2,990 | $1.6M | Reduce -9.7% |
| POOL Pool Corp. | 0.56% | 3,796 | $1.5M | Add +0.0% |
| MCK McKesson Corp. | 0.55% | 2,816 | $1.5M | Reduce -12.4% |
| INTC Intel Corp. | 0.55% | 34,044 | $1.5M | Add +1.2% |
| CVS CVS Health Corp. | 0.55% | 18,740 | $1.5M | Reduce -5.0% |
| VOO Vanguard S&P 500 ETF | 0.52% | 2,945 | $1.4M | Reduce -1.5% |
| TREX Trex Company Inc. | 0.51% | 13,861 | $1.4M | Add +0.0% |
| CSCO Cisco Systems Inc. | 0.49% | 26,730 | $1.3M | Reduce -0.1% |
| GOOGL Alphabet Inc. Class A | 0.48% | 8,721 | $1.3M | Add +6.1% |
| RTX RTX Corp. | 0.48% | 13,424 | $1.3M | Reduce -0.3% |
| SBUX Starbucks Corp. | 0.46% | 13,785 | $1.3M | Reduce -0.7% |
| ZTS Zoetis Inc. | 0.45% | 7,180 | $1.2M | Add +0.1% |
| ADP Automatic Data Processing | 0.44% | 4,838 | $1.2M | Reduce -2.9% |
| V Visa Inc. Class A | 0.36% | 3,558 | $993K | Reduce -8.6% |
| COP Conocophillips | 0.35% | 7,571 | $964K | Add +7.8% |
| NVDA Nvidia Corp. | 0.35% | 1,064 | $961K | Add +27.1% |
| LH Laboratory CRP of Amer Hldgs | 0.35% | 4,393 | $960K | Reduce -7.8% |
| HSY The Hershey Co. | 0.33% | 4,555 | $886K | Add +3.6% |
| MRK Merck & Co. Inc. | 0.32% | 6,556 | $865K | Add +9.3% |
| DVN Devon Energy Corp. | 0.31% | 17,050 | $856K | Add +0.0% |
| NKE Nike Inc. Class B | 0.30% | 8,789 | $826K | Reduce -3.3% |
| COR Cencora Inc. | 0.30% | 3,380 | $821K | Reduce -6.2% |
| CIVI Civitas Resources Inc. | 0.30% | 10,634 | $807K | Add +0.0% |
| CGUS Cap Group Core Equity filed as CAPITAL GROUP CORE EQUITY ET | 0.29% | 25,760 | $803K | Add +7.4% |
| MDT Medtronic PLC | 0.29% | 8,930 | $778K | Add +0.5% |
| CGGR Cap Group Growth Equity | 0.27% | 23,173 | $741K | Add +10.8% |
| CMI Cummins Inc. | 0.26% | 2,437 | $718K | Reduce -3.3% |
| XLV SS Health Care Select Sector | 0.26% | 4,850 | $717K | Add +0.0% |
| CEG Constellation Energy | 0.25% | 3,744 | $692K | Add +0.0% |
| SLB SLB Ltd. filed as SCHLUMBERGER LTD | 0.25% | 12,448 | $682K | Add +2.1% |
| FCX Freeport-McMoran Inc. | 0.25% | 14,439 | $679K | Reduce -3.1% |
| CARR Carrier Global Corp. | 0.23% | 10,968 | $638K | Reduce -0.8% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.22% | 3,131 | $598K | Reduce -2.2% |
| VPU Vanguard Utilities ETF | 0.21% | 4,108 | $586K | No change |
| DUK Duke Energy Corp. | 0.21% | 6,025 | $583K | Reduce -0.9% |
| NEE Nextera Energy Inc. | 0.21% | 8,868 | $567K | Add +3.1% |
| OTIS Otis Worldwide Corp. | 0.21% | 5,628 | $559K | Reduce -0.8% |
| GOOG Alphabet Inc. Class C | 0.20% | 3,579 | $545K | Add +5.7% |
| TXN Texas Instruments Inc. | 0.20% | 3,094 | $539K | Add +4.3% |
| EOG EOG Resources Inc. | 0.19% | 4,153 | $531K | Reduce -0.2% |
| CAT Caterpillar Inc. | 0.19% | 1,438 | $527K | Add +10.9% |
| CL Colgate-Palmolive Co. | 0.18% | 5,452 | $491K | Add +0.1% |
| AFL Aflac Inc. | 0.18% | 5,628 | $483K | Add +0.1% |
| META Meta Platforms Inc. Class A | 0.16% | 917 | $445K | Add +31.6% |
| MAA Mid-America Apartment Comm | 0.16% | 3,320 | $437K | Reduce -4.0% |
| EXC Exelon Corp. | 0.15% | 11,109 | $417K | Reduce -3.3% |
| IRT Independence Realty Trust Inc. | 0.15% | 25,433 | $410K | Reduce -8.9% |
| WELL Welltower Inc. | 0.14% | 4,166 | $389K | Add +0.1% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.14% | 918 | $386K | Add +2.0% |
| AMAT Applied Materials Inc. | 0.13% | 1,660 | $342K | Add +15.9% |
| APA Apa Corp. | 0.13% | 9,936 | $342K | Add +0.0% |
| XLF SS Financial Select Sector | 0.12% | 8,047 | $339K | Add +0.1% |
| PFE Pfizer Inc. | 0.12% | 12,200 | $339K | Add +1.0% |
| CPT Camden Property Trust | 0.12% | 3,355 | $330K | Reduce -8.8% |
| NOC Northrop Grumman Corp. | 0.12% | 664 | $318K | Add +0.1% |
| VGT Vanguard Info Tech ETF | 0.12% | 600 | $315K | No change |
| PSX Phillips 66 | 0.11% | 1,903 | $311K | Add +0.1% |
| OKE Oneok Inc. | 0.11% | 3,806 | $305K | Reduce -4.8% |
| ROST Ross Stores Inc. | 0.11% | 2,020 | $296K | Add +0.3% |
| AVGO Broadcom Inc. | 0.11% | 219 | $291K | Add +1.4% |
Portfolio Sells Q4 2023 → Q1 2024
| AAPL Apple Inc. | Reduce -0.3% | 3.72% | −0.78 |
| MCD McDonald's Corp. | Reduce -2.5% | 1.99% | −0.32 |
| IWD iShares Russell 1000 Value E | Sold out | 0.00% | −0.25 |
| JNJ Johnson & Johnson | Reduce -4.8% | 1.85% | −0.22 |
| JEPI JPMorgan Equity Premium Inco | Reduce -0.3% | 4.84% | −0.12 |
| AMGN Amgen Inc. | Reduce -4.9% | 0.61% | −0.09 |
| AIRC Apartment Income REIT Co. | Sold out | 0.00% | −0.09 |
| NKE Nike Inc. Class B | Reduce -3.3% | 0.30% | −0.09 |
| APD Air Products & Chemicals Inc. | Sold out | 0.00% | −0.09 |
| LH Laboratory CRP of Amer Hldgs | Reduce -7.8% | 0.35% | −0.07 |
| SCHD Schwab US DVD Equity ETF | Reduce -0.1% | 4.69% | −0.07 |
| CVS CVS Health Corp. | Reduce -5.0% | 0.55% | −0.07 |
| SBUX Starbucks Corp. | Reduce -0.7% | 0.46% | −0.06 |
| PEP Pepsico Inc. | Reduce -1.4% | 1.06% | −0.06 |
| ABT Abbott Laboratories | Reduce -1.2% | 0.96% | −0.05 |
| KO The Coca-Cola Co. | Reduce -0.6% | 1.20% | −0.05 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -9.7% | 0.57% | −0.05 |
| CSCO Cisco Systems Inc. | Reduce -0.1% | 0.49% | −0.04 |
| V Visa Inc. Class A | Reduce -8.6% | 0.36% | −0.04 |
| XLK SS Technology Select Sector | Reduce -3.6% | 1.15% | −0.03 |
| MCK McKesson Corp. | Reduce -12.4% | 0.55% | −0.03 |
| SCHW Schwab (charles) Corp. | Reduce -1.7% | 0.76% | −0.03 |
| CVX Chevron Corp. | Reduce -0.3% | 1.37% | −0.03 |
| XLE SS Energy Select Sector | Reduce -6.1% | 1.48% | −0.02 |
| MAA Mid-America Apartment Comm | Reduce -4.0% | 0.16% | −0.02 |
| CPT Camden Property Trust | Reduce -8.8% | 0.12% | −0.02 |
| DUK Duke Energy Corp. | Reduce -0.9% | 0.21% | −0.02 |
| IRT Independence Realty Trust Inc. | Reduce -8.9% | 0.15% | −0.02 |
| CARR Carrier Global Corp. | Reduce -0.8% | 0.23% | −0.02 |
| ADP Automatic Data Processing | Reduce -2.9% | 0.44% | −0.01 |
| EXC Exelon Corp. | Reduce -3.3% | 0.15% | −0.01 |
| PPL PPL Corp. | Reduce -4.2% | 0.09% | −0.01 |
| GIS General Mills Inc. | Reduce -0.9% | 0.64% | −0.01 |
| EOG EOG Resources Inc. | Reduce -0.2% | 0.19% | −0.00 |
| FCX Freeport-McMoran Inc. | Reduce -3.1% | 0.25% | −0.00 |
| PXD Pioneer Natural Resources Co. | Reduce -8.3% | 0.08% | −0.00 |
| OKE Oneok Inc. | Reduce -4.8% | 0.11% | +0.00 |
| VOO Vanguard S&P 500 ETF | Reduce -1.5% | 0.52% | +0.00 |
| OTIS Otis Worldwide Corp. | Reduce -0.8% | 0.21% | +0.00 |
| BAC Bank of America Corp. | Reduce -3.6% | 0.65% | +0.01 |
| COR Cencora Inc. | Reduce -6.2% | 0.30% | +0.01 |
| VTI VG Morningstar TS MKT ETF-US | Reduce -0.5% | 0.86% | +0.01 |
| IBM Intl Business Machines Corp. | Reduce -2.2% | 0.22% | +0.01 |
| CMI Cummins Inc. | Reduce -3.3% | 0.26% | +0.03 |
| RTX RTX Corp. | Reduce -0.3% | 0.48% | +0.03 |
| FDX FedEx Corp. | Reduce -0.7% | 0.62% | +0.03 |
| HD Home Depot Inc. | Reduce -0.7% | 1.89% | +0.04 |
| JPM JPMorgan Chase & Co. | Reduce -1.8% | 1.40% | +0.10 |
| AXP American Express Co. | Reduce -2.8% | 1.15% | +0.10 |
| XOM Exxon Mobil Corp. | Reduce -1.6% | 2.35% | +0.14 |
Portfolio Buys Q4 2023 → Q1 2024
| COWZ Pacer US Cash Cows 100 ETF | Add +11.2% | 3.03% | +0.41 |
| NVDA Nvidia Corp. | Add +27.1% | 0.35% | +0.19 |
| WMT Walmart Inc. | Add +0.4% | 2.50% | +0.16 |
| SYK Stryker Corp. | Add +0.8% | 1.26% | +0.14 |
| QQQ Invesco QQQ Trust Series 1 | Add +0.7% | 7.96% | +0.13 |
| AMZN Amazon.com Inc. | Add +3.9% | 0.93% | +0.12 |
| FFLG Fidelity Fndmntl L/C GRW ETF | Add +2.2% | 1.28% | +0.11 |
| CGDV Cap Group Dividend Value | New | 0.11% | +0.11 |
| MET Metlife Inc. | New | 0.09% | +0.09 |
| IUSG iShares Core S&P U.S. Growth | Add +1.5% | 1.50% | +0.09 |
| TMO Thermo Fisher Scientific Inc. | New | 0.08% | +0.08 |
| CEG Constellation Energy | Add +0.0% | 0.25% | +0.08 |
| LLY Eli Lilly & Co. | New | 0.07% | +0.07 |
| LMT Lockheed Martin Corp. | New | 0.07% | +0.07 |
| PG The Procter & Gamble Co. | Add +3.2% | 1.14% | +0.07 |
| META Meta Platforms Inc. Class A | Add +31.6% | 0.16% | +0.07 |
| MRK Merck & Co. Inc. | Add +9.3% | 0.32% | +0.06 |
| TREX Trex Company Inc. | Add +0.0% | 0.51% | +0.05 |
| CAT Caterpillar Inc. | Add +10.9% | 0.19% | +0.04 |
| CGGR Cap Group Growth Equity | Add +10.8% | 0.27% | +0.04 |
| AMAT Applied Materials Inc. | Add +15.9% | 0.13% | +0.03 |
| COP Conocophillips | Add +7.8% | 0.35% | +0.03 |
| GOOGL Alphabet Inc. Class A | Add +6.1% | 0.48% | +0.03 |
| CGUS Cap Group Core Equity | Add +7.4% | 0.29% | +0.03 |
| IJH iShares Core S&P Midcap ETF | Add +1.2% | 0.85% | +0.03 |
| COST Costco Wholesale Corp. | Add +0.2% | 0.72% | +0.02 |
| ORCL Oracle Corp. | Add +10.4% | 0.10% | +0.02 |
| CTRA Coterra Energy Inc. | Add +0.0% | 1.07% | +0.02 |
| BRK.B Berkshire Hathaway Inc. Class B | Add +2.0% | 0.14% | +0.02 |
| TGT Target Corp. | Add +0.4% | 0.11% | +0.01 |
| PSX Phillips 66 | Add +0.1% | 0.11% | +0.01 |
| RSP Invesco S&P 500 Equal Weight | Add +1.3% | 1.18% | +0.01 |
| GOOG Alphabet Inc. Class C | Add +5.7% | 0.20% | +0.01 |
| AVGO Broadcom Inc. | Add +1.4% | 0.11% | +0.01 |
| CIVI Civitas Resources Inc. | Add +0.0% | 0.30% | +0.01 |
| DVN Devon Energy Corp. | Add +0.0% | 0.31% | +0.01 |
| CL Colgate-Palmolive Co. | Add +0.1% | 0.18% | +0.01 |
| VIG Vanguard Dividend Apprec ETF | Add +0.4% | 9.33% | +0.01 |
| XLF SS Financial Select Sector | Add +0.1% | 0.12% | +0.01 |
| XLV SS Health Care Select Sector | Add +0.0% | 0.26% | +0.00 |
| NEE Nextera Energy Inc. | Add +3.1% | 0.21% | +0.00 |
| HSY The Hershey Co. | Add +3.6% | 0.33% | +0.00 |
| SLB SLB Ltd. | Add +2.1% | 0.25% | +0.00 |
| PM Philip Morris International | Add +10.3% | 0.08% | 0.00 |
| ROST Ross Stores Inc. | Add +0.3% | 0.11% | −0.00 |
| TXN Texas Instruments Inc. | Add +4.3% | 0.20% | −0.00 |
| PNW Pinnacle West Capital | Add +0.0% | 0.09% | −0.00 |
| MDT Medtronic PLC | Add +0.5% | 0.29% | −0.00 |
| WELL Welltower Inc. | Add +0.1% | 0.14% | −0.01 |
| AFL Aflac Inc. | Add +0.1% | 0.18% | −0.01 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 140 | $347.2M | QQQ, VIG, MSFT, AAPL, JEPI |
| Q1 2026 | 130 | $314.5M | VIG, QQQ, JEPI, MSFT, WMT |
| Q4 2025 | 126 | $319.7M | VIG, QQQ, MSFT, JEPI, AAPL |
| Q3 2025 | 126 | $317.4M | VIG, QQQ, MSFT, JEPI, AAPL |
| Q2 2025 | 131 | $299.8M | VIG, QQQ, MSFT, JEPI, COWZ |
| Q1 2025 | 115 | $276.4M | VIG, QQQ, JEPI, MSFT, SCHD |
| Q4 2024 | 116 | $283.6M | VIG, QQQ, MSFT, JEPI, SCHD |
| Q3 2024 | 116 | $283.1M | VIG, QQQ, MSFT, JEPI, SCHD |
| Q2 2024 | 118 | $272.9M | VIG, MSFT, QQQ, JEPI, SCHD |
| Q1 2024 | 117 | $272.4M | VIG, MSFT, QQQ, JEPI, SCHD |