Investment Advisory Services Inc. /TX

Q2 2026Q1 2026Q4 2025Q3 2025Q2 2025Q1 2025Q4 2024Q2 2024Q1 2024

In its 13F for Q3 2024 (holdings as of September 30, 2024, filed October 15, 2024), Investment Advisory Services Inc. /TX reported 116 stock positions worth $283.1 million. Its top holding was Vanguard Dividend Apprec ETF (VIG) at 10.2% of the portfolio, followed by Invesco QQQ Trust Series 1 (QQQ, 8.9%) and Microsoft (MSFT, 7.4%). Compared with Q2 2024, it opened 4 new positions, sold out of 6, added to 44 and reduced 52. The biggest buy was Vanguard Dividend Apprec ETF (VIG, shares +3%) and the biggest sale Microsoft (MSFT, shares −10%).

Most Recent 13F: Q2 2026
Location: THE WOODLANDS, TX
CIK: 0000925953
Portfolio Value: $283.1M (Q3 2024)
SEC Filing: 0001214659-24-017514 ↗ filed Oct 15, 2024

Holdings Value

Holdings 116 stocks · $283.1M


VIG Vanguard Dividend Apprec ETF	10.18%	145,447	$28.8M	Add +2.8%
QQQ Invesco QQQ Trust Series 1	8.90%	51,598	$25.2M	Add +2.4%
MSFT Microsoft Corp.	7.42%	48,838	$21.0M	Reduce -10.3%
JEPI JPMorgan Equity Premium Inco	5.27%	250,856	$14.9M	Add +6.7%
SCHD Schwab US DVD Equity ETF	4.78%	160,246	$13.5M	Add +0.6%
AAPL Apple Inc.	4.49%	54,611	$12.7M	Reduce -5.7%
COWZ Pacer US Cash Cows 100 ETF	3.80%	185,990	$10.8M	Add +18.6%
WMT Walmart Inc.	2.98%	104,425	$8.4M	Reduce -5.7%
XOM Exxon Mobil Corp.	2.15%	51,856	$6.1M	Reduce -7.7%
ABBV Abbvie Inc.	1.99%	28,510	$5.6M	Reduce -6.2%
MCD McDonald's Corp.	1.95%	18,139	$5.5M	Reduce -2.1%
HD Home Depot Inc.	1.82%	12,726	$5.2M	Reduce -2.8%
IUSG iShares Core S&P U.S. Growth	1.78%	38,241	$5.0M	Add +3.5%
JNJ Johnson & Johnson	1.58%	27,533	$4.5M	Reduce -9.0%
FFLG Fidelity Fndmntl L/C GRW ETF	1.46%	173,158	$4.1M	Add +4.7%
JPM JPMorgan Chase & Co.	1.38%	18,563	$3.9M	Reduce -2.0%
XLE SS Energy Select Sector	1.26%	40,764	$3.6M	Reduce -5.4%
KO The Coca-Cola Co.	1.26%	49,740	$3.6M	Reduce -2.7%
SYK Stryker Corp.	1.22%	9,574	$3.5M	Add +0.1%
RSP Invesco S&P 500 Equal Weight	1.19%	18,746	$3.4M	Add +0.8%
XLK SS Technology Select Sector	1.18%	14,821	$3.3M	Add +0.0%
PG The Procter & Gamble Co.	1.15%	18,853	$3.3M	Reduce -0.8%
AXP American Express Co.	1.10%	11,492	$3.1M	Reduce -12.7%
BLK BlackRock Finance Inc.	1.08%	3,212	$3.0M	Reduce -6.3%
PEP Pepsico Inc.	0.96%	16,019	$2.7M	Reduce -1.7%
AMZN Amazon.com Inc.	0.94%	14,310	$2.7M	Add +0.1%
IJH iShares Core S&P Midcap ETF	0.91%	41,461	$2.6M	Add +3.5%
VTI VG Morningstar TS MKT ETF-US	0.90%	9,045	$2.6M	Add +0.9%
CVX Chevron Corp.	0.90%	17,305	$2.5M	Reduce -18.3%
CTRA Coterra Energy Inc.	0.88%	104,191	$2.5M	Add +0.0%
ABT Abbott Laboratories	0.87%	21,676	$2.5M	Reduce -2.9%
COST Costco Wholesale Corp.	0.83%	2,642	$2.3M	Add +0.0%
IJR iShares Core S&P Small-Cap E	0.79%	19,137	$2.2M	Add +3.4%
UNH Unitedhealth Group Inc.	0.70%	3,378	$2.0M	Add +6.5%
AMGN Amgen Inc.	0.65%	5,712	$1.8M	Add +0.3%
BAC Bank of America Corp. filed as BANK AMERICA CORP	0.64%	45,652	$1.8M	Reduce -0.3%
SPY SS SPDR S&P 500 ETF Trust-US	0.61%	2,986	$1.7M	Reduce -0.1%
SCHW Schwab (charles) Corp.	0.60%	26,404	$1.7M	Reduce -1.1%
VOO Vanguard S&P 500 ETF	0.59%	3,140	$1.7M	Reduce -2.0%
GIS General Mills Inc.	0.55%	21,074	$1.6M	Reduce -12.8%
RTX RTX Corp.	0.55%	12,753	$1.5M	Add +0.8%
GOOGL Alphabet Inc. Class A	0.52%	8,895	$1.5M	Add +0.4%
FDX FedEx Corp.	0.50%	5,201	$1.4M	Reduce -9.7%
ADP Automatic Data Processing	0.50%	5,079	$1.4M	Add +0.3%
POOL Pool Corp.	0.49%	3,704	$1.4M	Reduce -0.1%
ZTS Zoetis Inc.	0.47%	6,868	$1.3M	Add +5.0%
CGUS Cap Group Core Equity filed as CAPITAL GROUP CORE EQUITY ET	0.45%	37,415	$1.3M	Add +7.8%
CSCO Cisco Systems Inc.	0.43%	23,003	$1.2M	Reduce -9.7%
TALO Talos Energy Inc.	0.42%	116,006	$1.2M	No change
NVDA Nvidia Corp.	0.41%	9,619	$1.2M	Reduce -15.8%
MCK McKesson Corp.	0.40%	2,314	$1.1M	Reduce -17.8%
CGGR Cap Group Growth Equity	0.39%	32,053	$1.1M	Add +17.8%
SBUX Starbucks Corp.	0.35%	10,072	$982K	Reduce -14.2%
CEG Constellation Energy	0.34%	3,738	$972K	No change
V Visa Inc. Class A	0.33%	3,426	$942K	Add +0.2%
TREX Trex Company Inc.	0.32%	13,807	$919K	No change
XLV SS Health Care Select Sector	0.30%	5,460	$841K	Add +4.4%
MRK Merck & Co. Inc.	0.29%	7,276	$826K	Add +1.4%
CARR Carrier Global Corp.	0.29%	10,036	$808K	Reduce -4.7%
LH Labcorp Holdings Inc.	0.28%	3,573	$799K	Reduce -17.7%
JEPQ JPM Nasdaq Equity Premium filed as J P MORGAN EXCHANGE TRADED F	0.27%	14,158	$778K	New
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS	0.27%	3,493	$772K	Add +11.3%
CVS CVS Health Corp.	0.27%	12,250	$770K	Reduce -30.1%
MDT Medtronic PLC	0.26%	8,266	$744K	Add +0.8%
CMI Cummins Inc.	0.26%	2,261	$732K	Reduce -2.7%
VPU Vanguard Utilities ETF	0.25%	4,108	$715K	No change
COR Cencora Inc.	0.24%	3,079	$693K	Reduce -1.8%
TXN Texas Instruments Inc.	0.23%	3,168	$654K	Add +0.7%
DUK Duke Energy Corp.	0.23%	5,634	$650K	No change
COP Conocophillips	0.21%	5,743	$605K	Add +2.1%
AFL Aflac Inc.	0.21%	5,388	$602K	Reduce -0.8%
META Meta Platforms Inc. Class A	0.21%	1,025	$587K	Add +3.4%
GOOG Alphabet Inc. Class C	0.21%	3,498	$585K	Reduce -3.8%
OTIS Otis Worldwide Corp.	0.19%	5,303	$551K	Reduce -4.6%
CIVI Civitas Resources Inc.	0.19%	10,633	$539K	No change
FCX Freeport-McMoran Inc.	0.18%	10,477	$523K	Reduce -26.6%
CAT Caterpillar Inc.	0.18%	1,330	$520K	Add +4.2%
IRT Independence Realty Trust Inc.	0.18%	24,260	$497K	Reduce -4.6%
DVN Devon Energy Corp.	0.17%	12,340	$483K	No change
EOG EOG Resources Inc.	0.17%	3,896	$479K	Reduce -6.0%
EXC Exelon Corp.	0.16%	11,099	$450K	No change
MAA Mid-America Apartment Comm	0.15%	2,698	$429K	Reduce -20.1%
BRK.B Berkshire Hathaway Inc. Class B	0.15%	922	$424K	No change
AVGO Broadcom Inc.	0.15%	2,400	$414K	Add +8.6%
CL Colgate-Palmolive Co.	0.15%	3,962	$411K	Reduce -27.5%
CGDV Cap Group Dividend Value filed as CAPITAL GROUP DIVIDEND VALUE	0.14%	11,262	$410K	Add +0.6%
ORCL Oracle Corp.	0.14%	2,354	$401K	Add +2.6%
WELL Welltower Inc.	0.13%	2,855	$366K	Reduce -24.0%
VGT Vanguard Info Tech ETF	0.12%	600	$352K	No change
NOC Northrop Grumman Corp.	0.12%	664	$351K	Add +0.1%
CPT Camden Property Trust	0.12%	2,814	$348K	Reduce -16.2%
XLF SS Financial Select Sector	0.12%	7,370	$334K	Reduce -2.6%
OKE Oneok Inc.	0.12%	3,608	$329K	No change
AMAT Applied Materials Inc.	0.11%	1,570	$317K	Reduce -9.6%
MET Metlife Inc.	0.11%	3,790	$313K	Add +4.5%
SLB SLB Ltd. filed as SCHLUMBERGER LTD	0.11%	7,419	$311K	Reduce -40.8%
PM Philip Morris International	0.10%	2,432	$295K	Add +1.7%
PFE Pfizer Inc.	0.10%	9,546	$276K	Reduce -15.5%
PNW Pinnacle West Capital	0.10%	3,082	$273K	No change
SO The Southern Co.	0.09%	2,974	$268K	Add +5.4%
PPL PPL Corp.	0.09%	8,042	$266K	Reduce -7.9%
LLY Eli Lilly & Co.	0.09%	298	$264K	Add +3.8%
LMT Lockheed Martin Corp.	0.09%	450	$263K	Add +1.4%
MDY State Street SPDR S&P Midcap	0.09%	460	$262K	No change
VIS Vanguard Industrials ETF	0.09%	1,000	$260K	No change
PANW Palo Alto Networks Inc.	0.09%	755	$258K	Add +2.4%
MOFG Midwestone Financial Group I	0.09%	9,000	$257K	No change
UPS United Parcel Service Class B	0.09%	1,815	$247K	Reduce -3.0%
TGT Target Corp.	0.08%	1,537	$240K	Add +0.1%
APD Air Products & Chemicals Inc.	0.08%	798	$238K	Reduce -0.1%
PH Parker Hannifin Corp.	0.08%	372	$235K	New
AEP American Electric Power	0.08%	2,215	$227K	New
AJG Arthur J Gallagher & Co. filed as GALLAGHER ARTHUR J & CO	0.08%	799	$225K	New
ROST Ross Stores Inc.	0.08%	1,449	$218K	Reduce -28.2%
APA Apa Corp.	0.07%	8,618	$211K	Reduce -5.1%
REI Ring Energy Inc.	0.03%	50,000	$80K	No change

Portfolio Sells Q2 2024 → Q3 2024


MSFT Microsoft Corp.	Reduce -10.3%	7.42%	−1.49
CVX Chevron Corp.	Reduce -18.3%	0.90%	−0.31
INTC Intel Corp.	Sold out	0.00%	−0.30
XOM Exxon Mobil Corp.	Reduce -7.7%	2.15%	−0.22
NKE Nike Inc. Class B	Sold out	0.00%	−0.21
MCK McKesson Corp.	Reduce -17.8%	0.40%	−0.20
XLE SS Energy Select Sector	Reduce -5.4%	1.26%	−0.18
FDX FedEx Corp.	Reduce -9.7%	0.50%	−0.13
SCHW Schwab (charles) Corp.	Reduce -1.1%	0.60%	−0.12
CVS CVS Health Corp.	Reduce -30.1%	0.27%	−0.11
SLB SLB Ltd.	Reduce -40.8%	0.11%	−0.11
NVDA Nvidia Corp.	Reduce -15.8%	0.41%	−0.10
SLV iShares Silver Trust	Sold out	0.00%	−0.09
TMO Thermo Fisher Scientific Inc.	Sold out	0.00%	−0.08
SNPS Synopsys Inc.	Sold out	0.00%	−0.08
FCX Freeport-McMoran Inc.	Reduce -26.6%	0.18%	−0.07
CL Colgate-Palmolive Co.	Reduce -27.5%	0.15%	−0.05
JNJ Johnson & Johnson	Reduce -9.0%	1.58%	−0.04
LH Labcorp Holdings Inc.	Reduce -17.7%	0.28%	−0.04
AMAT Applied Materials Inc.	Reduce -9.6%	0.11%	−0.04
GOOG Alphabet Inc. Class C	Reduce -3.8%	0.21%	−0.04
ROST Ross Stores Inc.	Reduce -28.2%	0.08%	−0.03
BAC Bank of America Corp.	Reduce -0.3%	0.64%	−0.03
MAA Mid-America Apartment Comm	Reduce -20.1%	0.15%	−0.02
APA Apa Corp.	Reduce -5.1%	0.07%	−0.02
PEP Pepsico Inc.	Reduce -1.7%	0.96%	−0.02
EOG EOG Resources Inc.	Reduce -6.0%	0.17%	−0.02
JPM JPMorgan Chase & Co.	Reduce -2.0%	1.38%	−0.02
PFE Pfizer Inc.	Reduce -15.5%	0.10%	−0.02
AXP American Express Co.	Reduce -12.7%	1.10%	−0.02
WELL Welltower Inc.	Reduce -24.0%	0.13%	−0.01
COR Cencora Inc.	Reduce -1.8%	0.24%	−0.01
CPT Camden Property Trust	Reduce -16.2%	0.12%	−0.01
CSCO Cisco Systems Inc.	Reduce -9.7%	0.43%	−0.01
GIS General Mills Inc.	Reduce -12.8%	0.55%	−0.01
UPS United Parcel Service Class B	Reduce -3.0%	0.09%	−0.01
TELL Tellurian Inc.	Sold out	0.00%	−0.00
VOO Vanguard S&P 500 ETF	Reduce -2.0%	0.59%	−0.00
OTIS Otis Worldwide Corp.	Reduce -4.6%	0.19%	−0.00
IRT Independence Realty Trust Inc.	Reduce -4.6%	0.18%	+0.00
XLF SS Financial Select Sector	Reduce -2.6%	0.12%	+0.00
PG The Procter & Gamble Co.	Reduce -0.8%	1.15%	+0.00
PPL PPL Corp.	Reduce -7.9%	0.09%	+0.01
APD Air Products & Chemicals Inc.	Reduce -0.1%	0.08%	+0.01
SPY SS SPDR S&P 500 ETF Trust-US	Reduce -0.1%	0.61%	+0.01
SBUX Starbucks Corp.	Reduce -14.2%	0.35%	+0.01
ABT Abbott Laboratories	Reduce -2.9%	0.87%	+0.02
CMI Cummins Inc.	Reduce -2.7%	0.26%	+0.02
AAPL Apple Inc.	Reduce -5.7%	4.49%	+0.02
AFL Aflac Inc.	Reduce -0.8%	0.21%	+0.04

Portfolio Buys Q2 2024 → Q3 2024


VIG Vanguard Dividend Apprec ETF	Add +2.8%	10.18%	+0.71
COWZ Pacer US Cash Cows 100 ETF	Add +18.6%	3.80%	+0.67
JEPI JPMorgan Equity Premium Inco	Add +6.7%	5.27%	+0.39
JEPQ JPM Nasdaq Equity Premium	New	0.27%	+0.27
SCHD Schwab US DVD Equity ETF	Add +0.6%	4.78%	+0.25
UNH Unitedhealth Group Inc.	Add +6.5%	0.70%	+0.11
PH Parker Hannifin Corp.	New	0.08%	+0.08
RTX RTX Corp.	Add +0.8%	0.55%	+0.08
AEP American Electric Power	New	0.08%	+0.08
AJG Arthur J Gallagher & Co.	New	0.08%	+0.08
IBM Intl Business Machines Corp.	Add +11.3%	0.27%	+0.07
IJR iShares Core S&P Small-Cap E	Add +3.4%	0.79%	+0.07
RSP Invesco S&P 500 Equal Weight	Add +0.8%	1.19%	+0.07
CGGR Cap Group Growth Equity	Add +17.8%	0.39%	+0.07
ZTS Zoetis Inc.	Add +5.0%	0.47%	+0.06
IUSG iShares Core S&P U.S. Growth	Add +3.5%	1.78%	+0.06
IJH iShares Core S&P Midcap ETF	Add +3.5%	0.91%	+0.05
ADP Automatic Data Processing	Add +0.3%	0.50%	+0.05
QQQ Invesco QQQ Trust Series 1	Add +2.4%	8.90%	+0.04
CGUS Cap Group Core Equity	Add +7.8%	0.45%	+0.04
FFLG Fidelity Fndmntl L/C GRW ETF	Add +4.7%	1.46%	+0.03
SYK Stryker Corp.	Add +0.1%	1.22%	+0.03
CAT Caterpillar Inc.	Add +4.2%	0.18%	+0.03
VTI VG Morningstar TS MKT ETF-US	Add +0.9%	0.90%	+0.03
MDT Medtronic PLC	Add +0.8%	0.26%	+0.03
META Meta Platforms Inc. Class A	Add +3.4%	0.21%	+0.02
ORCL Oracle Corp.	Add +2.6%	0.14%	+0.02
NOC Northrop Grumman Corp.	Add +0.1%	0.12%	+0.02
XLV SS Health Care Select Sector	Add +4.4%	0.30%	+0.02
MET Metlife Inc.	Add +4.5%	0.11%	+0.02
LMT Lockheed Martin Corp.	Add +1.4%	0.09%	+0.02
AVGO Broadcom Inc.	Add +8.6%	0.15%	+0.02
PM Philip Morris International	Add +1.7%	0.10%	+0.02
SO The Southern Co.	Add +5.4%	0.09%	+0.01
CGDV Cap Group Dividend Value	Add +0.6%	0.14%	+0.01
TXN Texas Instruments Inc.	Add +0.7%	0.23%	+0.01
COST Costco Wholesale Corp.	Add +0.0%	0.83%	+0.00
V Visa Inc. Class A	Add +0.2%	0.33%	+0.00
TGT Target Corp.	Add +0.1%	0.08%	+0.00
PANW Palo Alto Networks Inc.	Add +2.4%	0.09%	−0.00
LLY Eli Lilly & Co.	Add +3.8%	0.09%	−0.00
AMGN Amgen Inc.	Add +0.3%	0.65%	−0.00
COP Conocophillips	Add +2.1%	0.21%	−0.02
MRK Merck & Co. Inc.	Add +1.4%	0.29%	−0.03
XLK SS Technology Select Sector	Add +0.0%	1.18%	−0.05
GOOGL Alphabet Inc. Class A	Add +0.4%	0.52%	−0.07
AMZN Amazon.com Inc.	Add +0.1%	0.94%	−0.07
CTRA Coterra Energy Inc.	Add +0.0%	0.88%	−0.14

All Filings

Quarter	Positions	13F Reported Value	Top Holdings
Q2 2026	140	$347.2M	QQQ, VIG, MSFT, AAPL, JEPI
Q1 2026	130	$314.5M	VIG, QQQ, JEPI, MSFT, WMT
Q4 2025	126	$319.7M	VIG, QQQ, MSFT, JEPI, AAPL
Q3 2025	126	$317.4M	VIG, QQQ, MSFT, JEPI, AAPL
Q2 2025	131	$299.8M	VIG, QQQ, MSFT, JEPI, COWZ
Q1 2025	115	$276.4M	VIG, QQQ, JEPI, MSFT, SCHD
Q4 2024	116	$283.6M	VIG, QQQ, MSFT, JEPI, SCHD
Q3 2024	116	$283.1M	VIG, QQQ, MSFT, JEPI, SCHD
Q2 2024	118	$272.9M	VIG, MSFT, QQQ, JEPI, SCHD
Q1 2024	117	$272.4M	VIG, MSFT, QQQ, JEPI, SCHD