Investment Advisory Services Inc. /TX

Q2 2026Q1 2026Q4 2025Q3 2025Q2 2025Q4 2024Q3 2024Q2 2024Q1 2024

In its 13F for Q1 2025 (holdings as of March 31, 2025, filed April 24, 2025), Investment Advisory Services Inc. /TX reported 115 stock positions worth $276.4 million. Its top holding was Vanguard Dividend Apprec ETF (VIG) at 10.7% of the portfolio, followed by Invesco QQQ Trust Series 1 (QQQ, 8.8%) and JPMorgan Equity Premium Inco (JEPI, 5.7%). Compared with Q4 2024, it opened 4 new positions, sold out of 5, added to 41 and reduced 49. The biggest buy was Schwab US DVD Equity ETF (SCHD, shares +4%) and the biggest sale Microsoft (MSFT, shares −12%).

Most Recent 13F: Q2 2026
Location: THE WOODLANDS, TX
CIK: 0000925953
Portfolio Value: $276.4M (Q1 2025)
SEC Filing: 0001214659-25-006298 ↗ filed Apr 24, 2025

Holdings Value

Holdings 115 stocks · $276.4M


VIG Vanguard Dividend Apprec ETF	10.66%	151,932	$29.5M	Add +2.3%
QQQ Invesco QQQ Trust Series 1	8.75%	51,609	$24.2M	Reduce -1.3%
JEPI JPMorgan Equity Premium Inco	5.72%	276,690	$15.8M	Add +1.0%
MSFT Microsoft Corp.	5.38%	39,655	$14.9M	Reduce -11.9%
SCHD Schwab US DVD Equity ETF	5.18%	512,581	$14.3M	Add +4.2%
COWZ Pacer US Cash Cows 100 ETF	3.99%	201,611	$11.0M	Add +2.4%
AAPL Apple Inc.	3.80%	47,340	$10.5M	Reduce -11.2%
WMT Walmart Inc.	3.21%	101,208	$8.9M	Reduce -3.1%
XOM Exxon Mobil Corp.	2.27%	52,675	$6.3M	Add +0.5%
MCD McDonald's Corp.	1.97%	17,411	$5.4M	Reduce -1.1%
IUSG iShares Core S&P U.S. Growth	1.90%	41,272	$5.2M	Add +5.2%
ABBV Abbvie Inc.	1.89%	24,988	$5.2M	Reduce -3.2%
HD Home Depot Inc.	1.62%	12,224	$4.5M	Reduce -1.4%
JNJ Johnson & Johnson	1.61%	26,877	$4.5M	Reduce -1.1%
JPM JPMorgan Chase & Co.	1.56%	17,583	$4.3M	Reduce -0.0%
FFLG Fidelity Fndmntl L/C GRW ETF	1.54%	192,433	$4.3M	Add +4.2%
RSP Invesco S&P 500 Equal Weight	1.35%	21,523	$3.7M	Add +5.3%
XLE SS Energy Select Sector	1.31%	38,688	$3.6M	Reduce -2.5%
SYK Stryker Corp.	1.27%	9,419	$3.5M	Reduce -1.4%
KO The Coca-Cola Co.	1.22%	47,047	$3.4M	Reduce -0.5%
PG The Procter & Gamble Co.	1.14%	18,443	$3.1M	Reduce -0.8%
AXP American Express Co.	1.13%	11,590	$3.1M	Add +0.1%
CTRA Coterra Energy Inc.	1.11%	106,210	$3.1M	Add +1.9%
BLK BlackRock Inc.	1.10%	3,199	$3.0M	Reduce -0.2%
XLK SS Technology Select Sector	1.06%	14,238	$2.9M	Reduce -3.5%
CVX Chevron Corp.	1.06%	17,456	$2.9M	Add +0.7%
AMZN Amazon.com Inc.	0.99%	14,424	$2.7M	Reduce -0.3%
IJH iShares Core S&P Midcap ETF	0.99%	46,721	$2.7M	Add +1.9%
ABT Abbott Laboratories	0.97%	20,308	$2.7M	Reduce -2.1%
COST Costco Wholesale Corp.	0.93%	2,731	$2.6M	Add +2.4%
VTI VG Morningstar TS MKT ETF-US	0.92%	9,300	$2.6M	Add +2.0%
IJR iShares Core S&P Small-Cap E	0.87%	22,965	$2.4M	Add +1.5%
PEP Pepsico Inc.	0.82%	15,204	$2.3M	Reduce -0.6%
JEPQ JPM Nasdaq Equity Premium filed as J P MORGAN EXCHANGE TRADED F	0.77%	41,147	$2.1M	Add +15.1%
SCHW Schwab (charles) Corp.	0.72%	25,396	$2.0M	Reduce -1.7%
BAC Bank of America Corp. filed as BANK AMERICA CORP	0.64%	42,173	$1.8M	Add +0.1%
UNH Unitedhealth Group Inc.	0.63%	3,331	$1.7M	Reduce -1.6%
VOO Vanguard S&P 500 ETF	0.63%	3,372	$1.7M	Add +1.0%
RTX RTX Corp.	0.62%	12,853	$1.7M	Add +0.1%
CGUS Cap Group Core Equity filed as CAPITAL GROUP CORE EQUITY ET	0.61%	50,577	$1.7M	Add +14.4%
AMGN Amgen Inc.	0.59%	5,238	$1.6M	Reduce -1.2%
SPY SS SPDR S&P 500 ETF Trust-US	0.58%	2,874	$1.6M	Reduce -3.8%
ADP Automatic Data Processing	0.56%	5,068	$1.5M	Reduce -0.6%
CSCO Cisco Systems Inc.	0.55%	24,516	$1.5M	Add +2.9%
CGGR Cap Group Growth Equity	0.51%	41,384	$1.4M	Add +11.5%
GOOGL Alphabet Inc. Class A	0.51%	9,073	$1.4M	Reduce -0.8%
MCK McKesson Corp.	0.49%	2,004	$1.3M	Reduce -12.5%
GIS General Mills Inc.	0.44%	20,434	$1.2M	Reduce -1.6%
FDX FedEx Corp.	0.44%	4,934	$1.2M	Reduce -4.4%
V Visa Inc. Class A	0.43%	3,364	$1.2M	Reduce -0.9%
POOL Pool Corp.	0.41%	3,545	$1.1M	Reduce -1.0%
ZTS Zoetis Inc.	0.39%	6,623	$1.1M	Reduce -1.9%
NVDA Nvidia Corp.	0.39%	9,949	$1.1M	Reduce -2.5%
SBUX Starbucks Corp.	0.38%	10,606	$1.0M	Add +5.8%
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS	0.33%	3,632	$903K	Reduce -0.7%
COR Cencora Inc.	0.30%	3,022	$840K	Add +0.1%
TREX Trex Company Inc.	0.29%	13,807	$802K	Reduce -0.0%
CMI Cummins Inc.	0.28%	2,466	$773K	Add +10.6%
LH Labcorp Holdings Inc.	0.28%	3,314	$771K	Reduce -1.2%
CEG Constellation Energy	0.27%	3,738	$754K	No change
MDT Medtronic PLC	0.27%	8,356	$751K	Add +0.1%
VPU Vanguard Utilities ETF	0.25%	4,108	$702K	No change
DUK Duke Energy Corp.	0.25%	5,589	$682K	Reduce -0.8%
XLV SS Health Care Select Sector	0.24%	4,628	$676K	Reduce -1.0%
META Meta Platforms Inc. Class A	0.24%	1,139	$657K	Reduce -0.1%
CARR Carrier Global Corp.	0.23%	9,982	$633K	Reduce -0.1%
MRK Merck & Co. Inc.	0.23%	7,024	$630K	Add +0.3%
COP Conocophillips	0.22%	5,759	$605K	Add +0.4%
CGDV Cap Group Dividend Value filed as CAPITAL GROUP DIVIDEND VALUE	0.21%	16,264	$580K	Add +23.4%
TXN Texas Instruments Inc.	0.21%	3,219	$579K	Add +0.0%
AFL Aflac Inc.	0.21%	5,129	$570K	Reduce -4.8%
GOOG Alphabet Inc. Class C	0.20%	3,511	$549K	Reduce -1.5%
OTIS Otis Worldwide Corp.	0.19%	5,194	$536K	Reduce -0.9%
EXC Exelon Corp.	0.19%	11,107	$512K	No change
EOG EOG Resources Inc.	0.18%	3,905	$501K	No change
BRK.B Berkshire Hathaway Inc. Class B	0.18%	922	$491K	No change
IRT Independence Realty Trust Inc.	0.17%	22,480	$477K	No change
DVN Devon Energy Corp.	0.17%	12,363	$462K	No change
MAA Mid-America Apartment Comm	0.17%	2,751	$461K	Add +0.2%
CAT Caterpillar Inc.	0.16%	1,353	$446K	Reduce -3.2%
PM Philip Morris International	0.15%	2,526	$401K	Add +0.6%
EPD Enterprise Products Partners	0.14%	11,224	$383K	New
CIVI Civitas Resources Inc.	0.13%	10,635	$371K	Add +0.0%
XLF SS Financial Select Sector	0.13%	7,241	$361K	Reduce -1.9%
AMAT Applied Materials Inc.	0.13%	2,464	$358K	Add +40.4%
OKE Oneok Inc.	0.13%	3,518	$349K	Reduce -2.8%
AVGO Broadcom Inc.	0.13%	2,076	$348K	Add +27.4%
CPT Camden Property Trust	0.12%	2,814	$344K	No change
MET Metlife Inc.	0.12%	4,124	$331K	Add +0.7%
VGT Vanguard Info Tech ETF	0.12%	600	$325K	No change
FCX Freeport-McMoran Inc.	0.11%	8,243	$312K	Reduce -17.7%
PNW Pinnacle West Capital	0.11%	3,174	$302K	No change
SO The Southern Co.	0.11%	3,226	$297K	Add +0.6%
SLB SLB Ltd. filed as SCHLUMBERGER LTD	0.11%	6,948	$290K	Add +0.1%
PFE Pfizer Inc.	0.10%	11,401	$289K	Add +0.3%
PPL PPL Corp.	0.10%	7,894	$285K	Reduce -2.3%
ORCL Oracle Corp.	0.10%	1,943	$272K	Reduce -22.8%
NFLX Netflix Inc.	0.10%	291	$271K	No change
MOFG Midwestone Financial Group I	0.10%	9,000	$266K	No change
LLY Eli Lilly & Co.	0.10%	322	$266K	No change
AEP American Electric Power	0.10%	2,419	$264K	Add +0.3%
VIS Vanguard Industrials ETF	0.09%	1,000	$248K	No change
MDY State Street SPDR S&P Midcap	0.09%	460	$245K	No change
PH Parker Hannifin Corp.	0.09%	399	$243K	Add +0.3%
WELL Welltower Inc.	0.09%	1,580	$242K	Reduce -6.0%
CL Colgate-Palmolive Co.	0.09%	2,562	$240K	No change
NOC Northrop Grumman Corp.	0.09%	466	$239K	Reduce -29.8%
APD Air Products & Chemicals Inc.	0.09%	799	$236K	No change
MRSH Marsh & McLennan Cos	0.08%	905	$221K	New
SMIZ Zacks Small/Mid Cap ETF	0.08%	6,932	$210K	No change
LMT Lockheed Martin Corp.	0.07%	464	$207K	No change
PANW Palo Alto Networks Inc.	0.07%	1,202	$205K	No change
WFC Wells Fargo & Co.	0.07%	2,800	$201K	New
VZ Verizon Communications Inc.	0.07%	4,423	$201K	New
REI Ring Energy Inc.	0.02%	50,000	$58K	No change

Portfolio Sells Q4 2024 → Q1 2025


MSFT Microsoft Corp.	Reduce -11.9%	5.38%	−1.31
AAPL Apple Inc.	Reduce -11.2%	3.80%	−0.90
QQQ Invesco QQQ Trust Series 1	Reduce -1.3%	8.75%	−0.67
XLK SS Technology Select Sector	Reduce -3.5%	1.06%	−0.15
AMZN Amazon.com Inc.	Reduce -0.3%	0.99%	−0.13
WMT Walmart Inc.	Reduce -3.1%	3.21%	−0.11
GOOGL Alphabet Inc. Class A	Reduce -0.8%	0.51%	−0.10
UPS United Parcel Service Class B	Sold out	0.00%	−0.10
NVDA Nvidia Corp.	Reduce -2.5%	0.39%	−0.09
AJG Arthur J Gallagher & Co.	Sold out	0.00%	−0.09
HD Home Depot Inc.	Reduce -1.4%	1.62%	−0.08
FDX FedEx Corp.	Reduce -4.4%	0.44%	−0.08
MAR Marriott International Class A	Sold out	0.00%	−0.08
PNC PNC Financial Services Group	Sold out	0.00%	−0.07
TSLA Tesla Inc.	Sold out	0.00%	−0.07
BLK BlackRock Inc.	Reduce -0.2%	1.10%	−0.06
ORCL Oracle Corp.	Reduce -22.8%	0.10%	−0.05
TREX Trex Company Inc.	Reduce -0.0%	0.29%	−0.05
GOOG Alphabet Inc. Class C	Reduce -1.5%	0.20%	−0.04
SPY SS SPDR S&P 500 ETF Trust-US	Reduce -3.8%	0.58%	−0.04
GIS General Mills Inc.	Reduce -1.6%	0.44%	−0.02
NOC Northrop Grumman Corp.	Reduce -29.8%	0.09%	−0.02
POOL Pool Corp.	Reduce -1.0%	0.41%	−0.02
FCX Freeport-McMoran Inc.	Reduce -17.7%	0.11%	−0.02
CAT Caterpillar Inc.	Reduce -3.2%	0.16%	−0.02
CARR Carrier Global Corp.	Reduce -0.1%	0.23%	−0.01
OKE Oneok Inc.	Reduce -2.8%	0.13%	−0.00
META Meta Platforms Inc. Class A	Reduce -0.1%	0.24%	+0.00
PEP Pepsico Inc.	Reduce -0.6%	0.82%	+0.00
XLF SS Financial Select Sector	Reduce -1.9%	0.13%	+0.00
ZTS Zoetis Inc.	Reduce -1.9%	0.39%	+0.01
LH Labcorp Holdings Inc.	Reduce -1.2%	0.28%	+0.01
AFL Aflac Inc.	Reduce -4.8%	0.21%	+0.01
PPL PPL Corp.	Reduce -2.3%	0.10%	+0.01
WELL Welltower Inc.	Reduce -6.0%	0.09%	+0.01
XLV SS Health Care Select Sector	Reduce -1.0%	0.24%	+0.02
OTIS Otis Worldwide Corp.	Reduce -0.9%	0.19%	+0.02
UNH Unitedhealth Group Inc.	Reduce -1.6%	0.63%	+0.03
MCK McKesson Corp.	Reduce -12.5%	0.49%	+0.03
DUK Duke Energy Corp.	Reduce -0.8%	0.25%	+0.03
ADP Automatic Data Processing	Reduce -0.6%	0.56%	+0.03
PG The Procter & Gamble Co.	Reduce -0.8%	1.14%	+0.04
IBM Intl Business Machines Corp.	Reduce -0.7%	0.33%	+0.04
SCHW Schwab (charles) Corp.	Reduce -1.7%	0.72%	+0.04
V Visa Inc. Class A	Reduce -0.9%	0.43%	+0.05
SYK Stryker Corp.	Reduce -1.4%	1.27%	+0.06
JPM JPMorgan Chase & Co.	Reduce -0.0%	1.56%	+0.07
AMGN Amgen Inc.	Reduce -1.2%	0.59%	+0.10
XLE SS Energy Select Sector	Reduce -2.5%	1.31%	+0.11
ABT Abbott Laboratories	Reduce -2.1%	0.97%	+0.15

Portfolio Buys Q4 2024 → Q1 2025


SCHD Schwab US DVD Equity ETF	Add +4.2%	5.18%	+0.45
VIG Vanguard Dividend Apprec ETF	Add +2.3%	10.66%	+0.41
XOM Exxon Mobil Corp.	Add +0.5%	2.27%	+0.28
CTRA Coterra Energy Inc.	Add +1.9%	1.11%	+0.17
CVX Chevron Corp.	Add +0.7%	1.06%	+0.17
JEPI JPMorgan Equity Premium Inco	Add +1.0%	5.72%	+0.16
EPD Enterprise Products Partners	New	0.14%	+0.14
RTX RTX Corp.	Add +0.1%	0.62%	+0.09
RSP Invesco S&P 500 Equal Weight	Add +5.3%	1.35%	+0.09
MRSH Marsh & McLennan Cos	New	0.08%	+0.08
COWZ Pacer US Cash Cows 100 ETF	Add +2.4%	3.99%	+0.07
COST Costco Wholesale Corp.	Add +2.4%	0.93%	+0.07
WFC Wells Fargo & Co.	New	0.07%	+0.07
VZ Verizon Communications Inc.	New	0.07%	+0.07
CGUS Cap Group Core Equity	Add +14.4%	0.61%	+0.07
COR Cencora Inc.	Add +0.1%	0.30%	+0.06
JEPQ JPM Nasdaq Equity Premium	Add +15.1%	0.77%	+0.06
SBUX Starbucks Corp.	Add +5.8%	0.38%	+0.05
CSCO Cisco Systems Inc.	Add +2.9%	0.55%	+0.05
CGDV Cap Group Dividend Value	Add +23.4%	0.21%	+0.05
PM Philip Morris International	Add +0.6%	0.15%	+0.04
MDT Medtronic PLC	Add +0.1%	0.27%	+0.04
AMAT Applied Materials Inc.	Add +40.4%	0.13%	+0.03
CGGR Cap Group Growth Equity	Add +11.5%	0.51%	+0.03
COP Conocophillips	Add +0.4%	0.22%	+0.02
AEP American Electric Power	Add +0.3%	0.10%	+0.02
MAA Mid-America Apartment Comm	Add +0.2%	0.17%	+0.02
SO The Southern Co.	Add +0.6%	0.11%	+0.01
SLB SLB Ltd.	Add +0.1%	0.11%	+0.01
CMI Cummins Inc.	Add +10.6%	0.28%	+0.01
MET Metlife Inc.	Add +0.7%	0.12%	+0.00
PH Parker Hannifin Corp.	Add +0.3%	0.09%	−0.00
PFE Pfizer Inc.	Add +0.3%	0.10%	−0.00
TXN Texas Instruments Inc.	Add +0.0%	0.21%	−0.00
VTI VG Morningstar TS MKT ETF-US	Add +2.0%	0.92%	−0.01
VOO Vanguard S&P 500 ETF	Add +1.0%	0.63%	−0.01
AVGO Broadcom Inc.	Add +27.4%	0.13%	−0.01
BAC Bank of America Corp.	Add +0.1%	0.64%	−0.02
MRK Merck & Co. Inc.	Add +0.3%	0.23%	−0.02
IJH iShares Core S&P Midcap ETF	Add +1.9%	0.99%	−0.02
IUSG iShares Core S&P U.S. Growth	Add +5.2%	1.90%	−0.03
CIVI Civitas Resources Inc.	Add +0.0%	0.13%	−0.04
IJR iShares Core S&P Small-Cap E	Add +1.5%	0.87%	−0.05
AXP American Express Co.	Add +0.1%	1.13%	−0.08
FFLG Fidelity Fndmntl L/C GRW ETF	Add +4.2%	1.54%	−0.09

All Filings

Quarter	Positions	13F Reported Value	Top Holdings
Q2 2026	140	$347.2M	QQQ, VIG, MSFT, AAPL, JEPI
Q1 2026	130	$314.5M	VIG, QQQ, JEPI, MSFT, WMT
Q4 2025	126	$319.7M	VIG, QQQ, MSFT, JEPI, AAPL
Q3 2025	126	$317.4M	VIG, QQQ, MSFT, JEPI, AAPL
Q2 2025	131	$299.8M	VIG, QQQ, MSFT, JEPI, COWZ
Q1 2025	115	$276.4M	VIG, QQQ, JEPI, MSFT, SCHD
Q4 2024	116	$283.6M	VIG, QQQ, MSFT, JEPI, SCHD
Q3 2024	116	$283.1M	VIG, QQQ, MSFT, JEPI, SCHD
Q2 2024	118	$272.9M	VIG, MSFT, QQQ, JEPI, SCHD
Q1 2024	117	$272.4M	VIG, MSFT, QQQ, JEPI, SCHD