Investment Advisory Services Inc. /TX

In its 13F for Q2 2025 (holdings as of June 30, 2025, filed July 17, 2025), Investment Advisory Services Inc. /TX reported 131 stock positions worth $299.8 million. Its top holding was Vanguard Dividend Apprec ETF (VIG) at 10.8% of the portfolio, followed by Invesco QQQ Trust Series 1 (QQQ, 9.6%) and Microsoft (MSFT, 6.4%). Compared with Q1 2025, it opened 17 new positions, sold out of 1, added to 61 and reduced 34. The biggest buy was a new position in Fidelity High Dividend ETF (FDVV) and the biggest sale Schwab US DVD Equity ETF (SCHD, shares −30%).

Most Recent 13F
Q2 2026
Location
THE WOODLANDS, TX
CIK
0000925953
Portfolio Value
$299.8M (Q2 2025)
SEC Filing
0001214659-25-010500 ↗ filed Jul 17, 2025

Holdings Value

0$100.0M$200.0M$300.0M$400.0M Q1 2024: $272.4M Q1 2024 Q2 2024: $272.9M Q2 2024 Q3 2024: $283.1M Q3 2024 Q4 2024: $283.6M Q4 2024 Q1 2025: $276.4M Q1 2025 Q2 2025: $299.8M $299.8M Q2 2025 Q3 2025: $317.4M Q3 2025 Q4 2025: $319.7M Q4 2025 Q1 2026: $314.5M Q1 2026 Q2 2026: $347.2M Q2 2026

Holdings 131 stocks · $299.8M
VIG Vanguard Dividend Apprec ETF 10.80% 158,241 $32.4M Add +4.2%
QQQ Invesco QQQ Trust Series 1 9.57% 52,004 $28.7M Add +0.8%
MSFT Microsoft Corp. 6.41% 38,634 $19.2M Reduce -2.6%
JEPI JPMorgan Equity Premium Inco 5.53% 291,354 $16.6M Add +5.3%
COWZ Pacer US Cash Cows 100 ETF 3.59% 195,244 $10.8M Reduce -3.2%
WMT Walmart Inc. 3.40% 104,219 $10.2M Add +3.0%
AAPL Apple Inc. 3.34% 48,804 $10.0M Add +3.1%
SCHD Schwab US DVD Equity ETF 3.16% 357,030 $9.5M Reduce -30.4%
IUSG iShares Core S&P U.S. Growth 2.09% 41,681 $6.3M Add +1.0%
FFLG Fidelity Fndmntl L/C GRW ETF 1.89% 212,891 $5.7M Add +10.6%
XOM Exxon Mobil Corp. 1.88% 52,324 $5.6M Reduce -0.7%
MCD McDonald's Corp. 1.76% 18,096 $5.3M Add +3.9%
JPM JPMorgan Chase & Co. 1.73% 17,862 $5.2M Add +1.6%
ABBV Abbvie Inc. 1.60% 25,895 $4.8M Add +3.6%
HD Home Depot Inc. 1.59% 12,983 $4.8M Add +6.2%
RSP Invesco S&P 500 Equal Weight 1.48% 24,451 $4.4M Add +13.6%
JNJ Johnson & Johnson 1.38% 27,177 $4.2M Add +1.1%
AXP American Express Co. 1.37% 12,898 $4.1M Add +11.3%
SYK Stryker Corp. 1.31% 9,924 $3.9M Add +5.4%
KO The Coca-Cola Co. 1.18% 50,197 $3.6M Add +6.7%
AMZN Amazon.com Inc. 1.14% 15,537 $3.4M Add +7.7%
BLK BlackRock Inc. 1.13% 3,218 $3.4M Add +0.6%
XLK SS Technology Select Sector 1.11% 13,137 $3.3M Reduce -7.7%
FDVV Fidelity High Dividend ETF 1.07% 61,911 $3.2M New
XLE SS Energy Select Sector 1.05% 36,989 $3.1M Reduce -4.4%
PG The Procter & Gamble Co. 0.98% 18,377 $2.9M Reduce -0.4%
VTI VG Morningstar TS MKT ETF-US 0.95% 9,348 $2.8M Add +0.5%
ABT Abbott Laboratories 0.92% 20,257 $2.8M Reduce -0.3%
COST Costco Wholesale Corp. 0.90% 2,731 $2.7M No change
CTRA Coterra Energy Inc. 0.90% 106,413 $2.7M Add +0.2%
CVX Chevron Corp. 0.83% 17,384 $2.5M Reduce -0.4%
SCHW Schwab (charles) Corp. 0.77% 25,286 $2.3M Reduce -0.4%
JEPQ JPM Nasdaq Equity Premium filed as J P MORGAN EXCHANGE TRADED F 0.76% 41,768 $2.3M Add +1.5%
CGUS Cap Group Core Equity filed as CAPITAL GROUP CORE EQUITY ET 0.71% 57,850 $2.1M Add +14.4%
CSCO Cisco Systems Inc. 0.68% 29,421 $2.0M Add +20.0%
BAC Bank of America Corp. filed as BANK AMERICA CORP 0.68% 42,880 $2.0M Add +1.7%
IJH iShares Core S&P Midcap ETF 0.66% 32,130 $2.0M Reduce -31.2%
RTX RTX Corp. 0.66% 13,587 $2.0M Add +5.7%
CGGR Cap Group Growth Equity 0.66% 48,585 $2.0M Add +17.4%
PEP Pepsico Inc. 0.65% 14,657 $1.9M Reduce -3.6%
VOO Vanguard S&P 500 ETF 0.62% 3,289 $1.9M Reduce -2.5%
SPY SS SPDR S&P 500 ETF Trust-US 0.59% 2,874 $1.8M No change
GOOGL Alphabet Inc. Class A 0.59% 10,038 $1.8M Add +10.6%
NVDA Nvidia Corp. 0.55% 10,503 $1.7M Add +5.6%
AMGN Amgen Inc. 0.52% 5,625 $1.6M Add +7.4%
ADP Automatic Data Processing 0.51% 4,979 $1.5M Reduce -1.8%
IJR iShares Core S&P Small-Cap E 0.50% 13,642 $1.5M Reduce -40.6%
MCK McKesson Corp. 0.49% 2,004 $1.5M No change
FDX FedEx Corp. 0.43% 5,693 $1.3M Add +15.4%
CEG Constellation Energy 0.40% 3,737 $1.2M Reduce -0.0%
V Visa Inc. Class A 0.39% 3,315 $1.2M Reduce -1.5%
GIS General Mills Inc. 0.38% 22,049 $1.1M Add +7.9%
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS 0.37% 3,722 $1.1M Add +2.5%
ZTS Zoetis Inc. 0.36% 6,999 $1.1M Add +5.7%
SBUX Starbucks Corp. 0.33% 10,665 $977K Add +0.6%
POOL Pool Corp. 0.33% 3,345 $975K Reduce -5.6%
CMI Cummins Inc. 0.32% 2,935 $961K Add +19.0%
FESM Fidelity Enhanced Small Cap 0.31% 29,409 $941K New
COR Cencora Inc. 0.30% 3,041 $912K Add +0.6%
META Meta Platforms Inc. Class A 0.30% 1,214 $896K Add +6.6%
LH Labcorp Holdings Inc. 0.29% 3,348 $879K Add +1.0%
CARR Carrier Global Corp. 0.28% 11,470 $840K Add +14.9%
CGDV Cap Group Dividend Value filed as CAPITAL GROUP DIVIDEND VALUE 0.27% 20,656 $816K Add +27.0%
TREX Trex Company Inc. 0.27% 14,934 $812K Add +8.2%
TXN Texas Instruments Inc. 0.27% 3,832 $796K Add +19.0%
FMDE Fidelity Enhanced Mid Cap Co. 0.26% 22,913 $789K New
VPU Vanguard Utilities ETF 0.24% 4,108 $725K No change
MDT Medtronic PLC 0.24% 8,169 $712K Reduce -2.2%
DUK Duke Energy Corp. 0.22% 5,589 $660K No change
CAT Caterpillar Inc. 0.22% 1,681 $653K Add +24.2%
AMAT Applied Materials Inc. 0.21% 3,484 $638K Add +41.4%
GOOG Alphabet Inc. Class C 0.21% 3,525 $625K Add +0.4%
AVGO Broadcom Inc. 0.19% 2,103 $580K Add +1.3%
MRK Merck & Co. Inc. 0.19% 7,047 $558K Add +0.3%
XLV SS Health Care Select Sector 0.18% 4,087 $551K Reduce -11.7%
OTIS Otis Worldwide Corp. 0.18% 5,514 $546K Add +6.2%
AFL Aflac Inc. 0.18% 5,129 $541K No change
COP Conocophillips 0.17% 5,639 $506K Reduce -2.1%
PM Philip Morris International 0.16% 2,705 $493K Add +7.1%
EXC Exelon Corp. 0.16% 11,107 $482K No change
BRK.B Berkshire Hathaway Inc. Class B 0.15% 922 $448K No change
ORCL Oracle Corp. 0.14% 1,936 $423K Reduce -0.4%
MAA Mid-America Apartment Comm 0.14% 2,803 $415K Add +1.9%
EOG EOG Resources Inc. 0.14% 3,401 $407K Reduce -12.9%
VGT Vanguard Info Tech ETF 0.13% 600 $398K No change
DVN Devon Energy Corp. 0.13% 12,340 $393K Reduce -0.2%
IRT Independence Realty Trust Inc. 0.13% 22,182 $392K Reduce -1.3%
NFLX Netflix Inc. 0.13% 280 $375K Reduce -3.8%
XLF SS Financial Select Sector 0.12% 7,014 $367K Reduce -3.1%
MET Metlife Inc. 0.12% 4,545 $366K Add +10.2%
FCX Freeport-McMoran Inc. 0.11% 7,792 $338K Reduce -5.5%
SO The Southern Co. 0.11% 3,517 $323K Add +9.0%
CPT Camden Property Trust 0.11% 2,814 $317K No change
PH Parker Hannifin Corp. 0.10% 443 $310K Add +11.0%
CIVI Civitas Resources Inc. 0.10% 10,633 $293K Reduce -0.0%
EPD Enterprise Products Partners 0.10% 9,324 $289K Reduce -16.9%
OKE Oneok Inc. 0.10% 3,518 $287K No change
SPOT Spotify Technology SA 0.10% 374 $287K New
PNW Pinnacle West Capital 0.09% 3,174 $284K No change
VIS Vanguard Industrials ETF 0.09% 1,000 $280K No change
AEP American Electric Power 0.09% 2,683 $278K Add +10.9%
PPL PPL Corp. 0.09% 7,894 $268K No change
PFE Pfizer Inc. 0.09% 10,947 $265K Reduce -4.0%
MDY State Street SPDR S&P Midcap 0.09% 460 $261K No change
MOFG Midwestone Financial Group I 0.09% 9,000 $259K No change
LLY Eli Lilly & Co. 0.09% 332 $259K Add +3.1%
PANW Palo Alto Networks Inc. 0.09% 1,257 $257K Add +4.6%
EME Emcor Group Inc. 0.08% 459 $245K New
WELL Welltower Inc. 0.08% 1,580 $243K No change
WFC Wells Fargo & Co. 0.08% 3,008 $241K Add +7.4%
SMIZ Zacks Small/Mid Cap ETF 0.08% 6,932 $235K No change
SLB SLB Ltd. filed as SCHLUMBERGER LTD 0.08% 6,938 $235K Reduce -0.1%
PAYX Paychex Inc. 0.08% 1,609 $234K New
NOC Northrop Grumman Corp. 0.08% 466 $233K No change
SNPS Synopsys Inc. 0.08% 454 $233K New
ACN Accenture PLC Class A 0.08% 779 $233K New
MTUM iShares MSCI USA Momentum Fa 0.08% 960 $231K New
MAR Marriott International Class A 0.08% 834 $228K New
GD General Dynamics Corp. 0.08% 777 $227K New
DE Deere & Co. 0.08% 445 $226K New
LMT Lockheed Martin Corp. 0.08% 486 $225K Add +4.7%
APD Air Products & Chemicals Inc. 0.07% 796 $225K Reduce -0.4%
PNC PNC Financial Services Group 0.07% 1,203 $224K New
CL Colgate-Palmolive Co. 0.07% 2,453 $223K Reduce -4.3%
CTAS Cintas Corp. 0.07% 996 $222K New
HIG Hartford Insurance Group Inc. 0.07% 1,732 $220K New
MRSH Marsh & McLennan Cos 0.07% 993 $217K Add +9.7%
AMP Ameriprise Financial Inc. 0.07% 405 $216K New
RSG Republic Services Inc. 0.07% 864 $213K New
VZ Verizon Communications Inc. 0.07% 4,732 $205K Add +7.0%
REI Ring Energy Inc. 0.03% 100,000 $79K Add +100.0%

Portfolio Sells Q1 2025 → Q2 2025
SCHD Schwab US DVD Equity ETF Reduce -30.4% 3.16% −2.03
UNH Unitedhealth Group Inc. Sold out 0.00% −0.63
COWZ Pacer US Cash Cows 100 ETF Reduce -3.2% 3.59% −0.41
XOM Exxon Mobil Corp. Reduce -0.7% 1.88% −0.38
IJR iShares Core S&P Small-Cap E Reduce -40.6% 0.50% −0.37
IJH iShares Core S&P Midcap ETF Reduce -31.2% 0.66% −0.32
XLE SS Energy Select Sector Reduce -4.4% 1.05% −0.26
CVX Chevron Corp. Reduce -0.4% 0.83% −0.23
PEP Pepsico Inc. Reduce -3.6% 0.65% −0.18
PG The Procter & Gamble Co. Reduce -0.4% 0.98% −0.16
POOL Pool Corp. Reduce -5.6% 0.33% −0.08
XLV SS Health Care Select Sector Reduce -11.7% 0.18% −0.06
ABT Abbott Laboratories Reduce -0.3% 0.92% −0.06
COP Conocophillips Reduce -2.1% 0.17% −0.05
ADP Automatic Data Processing Reduce -1.8% 0.51% −0.05
EOG EOG Resources Inc. Reduce -12.9% 0.14% −0.05
EPD Enterprise Products Partners Reduce -16.9% 0.10% −0.04
IRT Independence Realty Trust Inc. Reduce -1.3% 0.13% −0.04
CIVI Civitas Resources Inc. Reduce -0.0% 0.10% −0.04
DVN Devon Energy Corp. Reduce -0.2% 0.13% −0.04
MDT Medtronic PLC Reduce -2.2% 0.24% −0.03
V Visa Inc. Class A Reduce -1.5% 0.39% −0.03
SLB SLB Ltd. Reduce -0.1% 0.08% −0.03
PFE Pfizer Inc. Reduce -4.0% 0.09% −0.02
CL Colgate-Palmolive Co. Reduce -4.3% 0.07% −0.01
APD Air Products & Chemicals Inc. Reduce -0.4% 0.07% −0.01
XLF SS Financial Select Sector Reduce -3.1% 0.12% −0.01
VOO Vanguard S&P 500 ETF Reduce -2.5% 0.62% −0.00
FCX Freeport-McMoran Inc. Reduce -5.5% 0.11% −0.00
NFLX Netflix Inc. Reduce -3.8% 0.13% +0.03
ORCL Oracle Corp. Reduce -0.4% 0.14% +0.04
XLK SS Technology Select Sector Reduce -7.7% 1.11% +0.05
SCHW Schwab (charles) Corp. Reduce -0.4% 0.77% +0.05
CEG Constellation Energy Reduce -0.0% 0.40% +0.13
MSFT Microsoft Corp. Reduce -2.6% 6.41% +1.03

Portfolio Buys Q1 2025 → Q2 2025
FDVV Fidelity High Dividend ETF New 1.07% +1.07
QQQ Invesco QQQ Trust Series 1 Add +0.8% 9.57% +0.82
FFLG Fidelity Fndmntl L/C GRW ETF Add +10.6% 1.89% +0.35
FESM Fidelity Enhanced Small Cap New 0.31% +0.31
FMDE Fidelity Enhanced Mid Cap Co. New 0.26% +0.26
AXP American Express Co. Add +11.3% 1.37% +0.24
IUSG iShares Core S&P U.S. Growth Add +1.0% 2.09% +0.19
WMT Walmart Inc. Add +3.0% 3.40% +0.19
JPM JPMorgan Chase & Co. Add +1.6% 1.73% +0.17
NVDA Nvidia Corp. Add +5.6% 0.55% +0.16
CGGR Cap Group Growth Equity Add +17.4% 0.66% +0.15
AMZN Amazon.com Inc. Add +7.7% 1.14% +0.14
VIG Vanguard Dividend Apprec ETF Add +4.2% 10.80% +0.14
CSCO Cisco Systems Inc. Add +20.0% 0.68% +0.13
RSP Invesco S&P 500 Equal Weight Add +13.6% 1.48% +0.13
CGUS Cap Group Core Equity Add +14.4% 0.71% +0.10
SPOT Spotify Technology SA New 0.10% +0.10
AMAT Applied Materials Inc. Add +41.4% 0.21% +0.08
GOOGL Alphabet Inc. Class A Add +10.6% 0.59% +0.08
EME Emcor Group Inc. New 0.08% +0.08
PAYX Paychex Inc. New 0.08% +0.08
SNPS Synopsys Inc. New 0.08% +0.08
ACN Accenture PLC Class A New 0.08% +0.08
MTUM iShares MSCI USA Momentum Fa New 0.08% +0.08
MAR Marriott International Class A New 0.08% +0.08
GD General Dynamics Corp. New 0.08% +0.08
DE Deere & Co. New 0.08% +0.08
PNC PNC Financial Services Group New 0.07% +0.07
CTAS Cintas Corp. New 0.07% +0.07
HIG Hartford Insurance Group Inc. New 0.07% +0.07
AMP Ameriprise Financial Inc. New 0.07% +0.07
RSG Republic Services Inc. New 0.07% +0.07
AVGO Broadcom Inc. Add +1.3% 0.19% +0.07
CGDV Cap Group Dividend Value Add +27.0% 0.27% +0.06
META Meta Platforms Inc. Class A Add +6.6% 0.30% +0.06
CAT Caterpillar Inc. Add +24.2% 0.22% +0.06
TXN Texas Instruments Inc. Add +19.0% 0.27% +0.06
CARR Carrier Global Corp. Add +14.9% 0.28% +0.05
RTX RTX Corp. Add +5.7% 0.66% +0.05
SYK Stryker Corp. Add +5.4% 1.31% +0.04
CMI Cummins Inc. Add +19.0% 0.32% +0.04
BAC Bank of America Corp. Add +1.7% 0.68% +0.04
IBM Intl Business Machines Corp. Add +2.5% 0.37% +0.04
BLK BlackRock Inc. Add +0.6% 1.13% +0.03
VTI VG Morningstar TS MKT ETF-US Add +0.5% 0.95% +0.02
PM Philip Morris International Add +7.1% 0.16% +0.02
PH Parker Hannifin Corp. Add +11.0% 0.10% +0.02
LH Labcorp Holdings Inc. Add +1.0% 0.29% +0.01
PANW Palo Alto Networks Inc. Add +4.6% 0.09% +0.01
GOOG Alphabet Inc. Class C Add +0.4% 0.21% +0.01

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 140$347.2MQQQ, VIG, MSFT, AAPL, JEPI
Q1 2026 130$314.5MVIG, QQQ, JEPI, MSFT, WMT
Q4 2025 126$319.7MVIG, QQQ, MSFT, JEPI, AAPL
Q3 2025 126$317.4MVIG, QQQ, MSFT, JEPI, AAPL
Q2 2025 131$299.8MVIG, QQQ, MSFT, JEPI, COWZ
Q1 2025 115$276.4MVIG, QQQ, JEPI, MSFT, SCHD
Q4 2024 116$283.6MVIG, QQQ, MSFT, JEPI, SCHD
Q3 2024 116$283.1MVIG, QQQ, MSFT, JEPI, SCHD
Q2 2024 118$272.9MVIG, MSFT, QQQ, JEPI, SCHD
Q1 2024 117$272.4MVIG, MSFT, QQQ, JEPI, SCHD