Investment Advisory Services Inc. /TX

Q2 2026Q4 2025Q3 2025Q2 2025Q1 2025Q4 2024Q3 2024Q2 2024Q1 2024

In its 13F for Q1 2026 (holdings as of March 31, 2026, filed April 17, 2026), Investment Advisory Services Inc. /TX reported 130 stock positions worth $314.5 million. Its top holding was Vanguard Dividend Apprec ETF (VIG) at 11.0% of the portfolio, followed by Invesco QQQ Trust Series 1 (QQQ, 9.6%) and JPMorgan Equity Premium Inco (JEPI, 4.8%). Compared with Q4 2025, it opened 9 new positions, sold out of 5, added to 43 and reduced 64. The biggest buy was Fidelity Enhanced Small Cap (FESM, shares +61%) and the biggest sale Microsoft (MSFT, shares −2%).

Most Recent 13F: Q2 2026
Location: THE WOODLANDS, TX
CIK: 0000925953
Portfolio Value: $314.5M (Q1 2026)
SEC Filing: 0001214659-26-004799 ↗ filed Apr 17, 2026

Holdings Value

Holdings 130 stocks · $314.5M


VIG Vanguard Dividend Apprec ETF	11.03%	161,301	$34.7M	Reduce -0.8%
QQQ Invesco QQQ Trust Series 1	9.57%	52,157	$30.1M	Reduce -2.0%
JEPI JPMorgan Equity Premium Inco	4.76%	264,277	$15.0M	Reduce -13.0%
MSFT Microsoft Corp.	4.31%	36,642	$13.6M	Reduce -2.0%
WMT Walmart Inc.	3.93%	99,473	$12.4M	Reduce -2.0%
AAPL Apple Inc.	3.74%	46,304	$11.8M	Reduce -1.1%
COWZ Pacer US Cash Cows 100 ETF	3.45%	173,191	$10.8M	Reduce -2.8%
XOM Exxon Mobil Corp.	2.71%	50,230	$8.5M	Reduce -0.2%
SCHD Schwab US DVD Equity ETF	2.47%	252,913	$7.8M	Reduce -3.6%
FFLG Fidelity Fndmntl L/C GRW ETF	2.31%	261,409	$7.3M	Add +3.1%
IUSG iShares Core S&P U.S. Growth	2.02%	41,022	$6.4M	Reduce -3.0%
JNJ Johnson & Johnson	2.02%	25,980	$6.4M	Reduce -1.9%
FDVV Fidelity High Dividend ETF	1.97%	112,109	$6.2M	Add +10.6%
ABBV Abbvie Inc.	1.71%	24,681	$5.4M	Reduce -2.6%
MCD McDonald's Corp.	1.64%	16,595	$5.2M	Reduce -3.5%
JPM JPMorgan Chase & Co.	1.56%	16,708	$4.9M	Reduce -1.3%
RSP Invesco S&P 500 Equal Weight	1.53%	25,065	$4.8M	Add +1.9%
HD Home Depot Inc.	1.28%	12,267	$4.0M	Reduce -2.5%
XLE SS Energy Select Sector	1.24%	63,601	$3.9M	Reduce -9.7%
AXP American Express Co.	1.19%	12,415	$3.8M	Reduce -1.4%
CTRA Coterra Energy Inc.	1.16%	104,158	$3.7M	No change
CVX Chevron Corp.	1.14%	17,330	$3.6M	Add +1.6%
KO The Coca-Cola Co.	1.12%	46,398	$3.5M	Reduce -2.6%
XLK SS Technology Select Sector	1.07%	25,214	$3.4M	Reduce -0.0%
AMZN Amazon.com Inc.	1.03%	15,595	$3.2M	Add +2.8%
SYK Stryker Corp.	1.02%	9,801	$3.2M	Add +0.1%
VTI VG Morningstar TS MKT ETF-US	0.96%	9,444	$3.0M	Reduce -3.3%
FESM Fidelity Enhanced Small Cap	0.95%	78,873	$3.0M	Add +60.9%
BLK BlackRock Inc.	0.92%	3,011	$2.9M	Reduce -2.9%
GOOGL Alphabet Inc. Class A	0.89%	9,734	$2.8M	Add +0.6%
JEPQ JPM Nasdaq Equity Premium filed as J P MORGAN EXCHANGE TRADED F	0.86%	48,762	$2.7M	Reduce -0.9%
FMDE Fidelity Enhanced Mid Cap Co.	0.85%	74,407	$2.7M	Add +70.6%
CGUS Cap Group Core Equity filed as CAPITAL GROUP CORE EQUITY ET	0.85%	69,360	$2.7M	Add +6.4%
COST Costco Wholesale Corp.	0.83%	2,619	$2.6M	Add +0.2%
RTX RTX Corp.	0.80%	12,991	$2.5M	Reduce -0.3%
PG The Procter & Gamble Co.	0.72%	15,680	$2.3M	Reduce -4.2%
CSCO Cisco Systems Inc.	0.71%	28,761	$2.2M	Add +1.2%
CGGR Cap Group Growth Equity	0.71%	55,293	$2.2M	Add +4.3%
SCHW Schwab (charles) Corp.	0.69%	23,001	$2.2M	Reduce -7.4%
VOO Vanguard S&P 500 ETF	0.66%	3,478	$2.1M	Reduce -3.2%
PEP Pepsico Inc.	0.64%	12,986	$2.0M	Reduce -2.6%
BAC Bank of America Corp. filed as BANK AMERICA CORP	0.63%	40,674	$2.0M	Add +0.3%
FDX FedEx Corp.	0.62%	5,509	$2.0M	Reduce -0.2%
AMGN Amgen Inc.	0.59%	5,284	$1.9M	Reduce -1.8%
IJH iShares Core S&P Midcap ETF	0.57%	26,557	$1.8M	Reduce -6.2%
ABT Abbott Laboratories	0.56%	17,160	$1.8M	Reduce -9.9%
MCK McKesson Corp.	0.55%	2,003	$1.7M	Reduce -0.1%
NVDA Nvidia Corp.	0.54%	9,795	$1.7M	Add +7.9%
CMI Cummins Inc.	0.50%	2,900	$1.6M	Reduce -0.1%
IJR iShares Core S&P Small-Cap E	0.46%	11,677	$1.5M	Reduce -5.7%
CGDV Cap Group Dividend Value filed as CAPITAL GROUP DIVIDEND VALUE	0.42%	31,294	$1.3M	Add +11.9%
SPY SS SPDR S&P 500 ETF Trust-US	0.41%	2,002	$1.3M	No change
CAT Caterpillar Inc.	0.35%	1,565	$1.1M	Add +1.1%
CEG Constellation Energy	0.33%	3,724	$1.0M	Add +0.1%
GOOG Alphabet Inc. Class C	0.32%	3,544	$1.0M	Add +2.5%
COR Cencora Inc.	0.29%	2,937	$923K	Reduce -0.1%
MRK Merck & Co. Inc.	0.28%	7,381	$888K	Add +2.1%
ADP Automatic Data Processing	0.28%	4,350	$884K	Reduce -5.3%
SBUX Starbucks Corp.	0.27%	9,633	$863K	Reduce -1.3%
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS	0.27%	3,503	$849K	Add +3.0%
LH Labcorp Holdings Inc.	0.26%	3,056	$815K	Reduce -3.9%
VPU Vanguard Utilities ETF	0.26%	4,108	$814K	No change
V Visa Inc. Class A	0.25%	2,555	$772K	Reduce -1.3%
AVGO Broadcom Inc.	0.24%	2,473	$766K	Add +0.9%
AMAT Applied Materials Inc.	0.24%	2,204	$753K	Reduce -21.5%
META Meta Platforms Inc. Class A	0.23%	1,264	$723K	Add +5.1%
COP Conocophillips	0.23%	5,450	$719K	Add +3.9%
MDT Medtronic PLC	0.23%	8,213	$712K	Reduce -0.1%
POOL Pool Corp.	0.21%	3,198	$647K	No change
ZTS Zoetis Inc.	0.20%	5,404	$639K	Reduce -4.5%
DUK Duke Energy Corp.	0.20%	4,809	$630K	Reduce -0.3%
DVN Devon Energy Corp.	0.20%	12,340	$621K	No change
TXN Texas Instruments Inc.	0.20%	3,164	$614K	Add +0.4%
GIS General Mills Inc.	0.19%	16,259	$605K	Reduce -11.4%
XLV SS Health Care Select Sector	0.18%	3,833	$562K	Reduce -0.9%
CARR Carrier Global Corp.	0.17%	9,737	$548K	Reduce -5.4%
AFL Aflac Inc.	0.17%	4,982	$547K	Reduce -0.1%
OKE Oneok Inc.	0.17%	5,853	$529K	Add +66.6%
SM SM Energy Co.	0.15%	15,417	$481K	New
FCX Freeport-McMoran Inc.	0.15%	8,107	$477K	Reduce -1.1%
EXC Exelon Corp.	0.15%	9,506	$466K	Add +0.2%
EOG EOG Resources Inc.	0.15%	3,179	$460K	Reduce -2.3%
PM Philip Morris International	0.14%	2,748	$454K	Reduce -0.5%
VGT Vanguard Info Tech ETF	0.13%	600	$419K	No change
PH Parker Hannifin Corp.	0.13%	440	$394K	Reduce -1.1%
OTIS Otis Worldwide Corp.	0.12%	4,892	$377K	Reduce -4.2%
AEP American Electric Power	0.12%	2,804	$368K	Add +3.9%
EPD Enterprise Products Partners	0.11%	9,324	$353K	No change
MAA Mid-America Apartment Comm	0.11%	2,772	$338K	Add +1.0%
BRK.B Berkshire Hathaway Inc. Class B	0.11%	700	$335K	Reduce -24.1%
XLF SS Financial Select Sector	0.11%	6,703	$331K	Add +2.0%
PFE Pfizer Inc.	0.10%	11,759	$330K	Add +1.0%
IRT Independence Realty Trust Inc.	0.10%	21,874	$326K	Reduce -0.1%
PNW Pinnacle West Capital	0.10%	3,173	$320K	Reduce -0.0%
NOC Northrop Grumman Corp.	0.10%	465	$317K	Reduce -0.2%
VIS Vanguard Industrials ETF	0.10%	1,000	$312K	No change
EME Emcor Group Inc.	0.10%	419	$309K	Add +3.7%
PPL PPL Corp.	0.10%	7,951	$304K	No change
SLB SLB Ltd. filed as SLB LIMITED	0.10%	5,903	$303K	No change
MET Metlife Inc.	0.10%	4,257	$301K	Add +2.2%
LMT Lockheed Martin Corp.	0.09%	473	$286K	Reduce -0.4%
MDY State Street SPDR S&P Midcap	0.09%	460	$284K	No change
T AT&T Inc.	0.09%	9,703	$281K	New
CPT Camden Property Trust	0.09%	2,810	$274K	Reduce -0.1%
SO The Southern Co.	0.09%	2,816	$272K	Add +1.9%
LLY Eli Lilly & Co.	0.09%	293	$270K	Reduce -1.0%
MAR Marriott International Class A	0.09%	818	$268K	Add +8.3%
LRCX Lam Research Corp.	0.08%	1,235	$264K	New
GD General Dynamics Corp.	0.08%	752	$258K	Add +1.9%
SMIZ Zacks Small/Mid Cap ETF	0.08%	6,932	$257K	No change
DE Deere & Co.	0.08%	449	$253K	Reduce -0.7%
WFC Wells Fargo & Co.	0.08%	3,171	$252K	Reduce -0.3%
VZ Verizon Communications Inc.	0.08%	4,985	$250K	Add +0.6%
AMD Advanced Micro Devices	0.08%	1,222	$249K	Add +4.3%
PLD Prologis Inc.	0.08%	1,878	$248K	Add +1.7%
TJX TJX Companies Inc. filed as TJX COS INC NEW	0.08%	1,551	$248K	Add +2.5%
PNC PNC Financial Services Group	0.08%	1,175	$244K	Add +2.0%
HIG Hartford Insurance Group Inc.	0.08%	1,771	$239K	Add +3.9%
WELL Welltower Inc.	0.08%	1,210	$239K	Reduce -12.3%
GILD Gilead Sciences Inc.	0.07%	1,678	$234K	New
APD Air Products & Chemicals Inc.	0.07%	796	$231K	New
MTUM iShares MSCI USA Momentum Fa	0.07%	960	$230K	No change
TSLA Tesla Inc.	0.07%	588	$219K	Add +6.1%
KMI Kinder Morgan Inc.	0.07%	6,386	$214K	New
CAH Cardinal Health Inc.	0.07%	983	$208K	New
BNY Bank of New York Mellon Corp. filed as BANK NEW YORK MELLON CORP	0.07%	1,743	$207K	Reduce -0.5%
GLW Corning Inc.	0.07%	1,507	$205K	New
TREX Trex Company Inc. filed as TREX INC	0.06%	5,588	$204K	Reduce -30.2%
ASML ASML Holding NV-NY Reg SHS filed as ASML HLDG NV	0.06%	152	$201K	New
REI Ring Energy Inc.	0.05%	100,000	$153K	No change

Portfolio Sells Q4 2025 → Q1 2026


MSFT Microsoft Corp.	Reduce -2.0%	4.31%	−1.34
JEPI JPMorgan Equity Premium Inco	Reduce -13.0%	4.76%	−0.67
QQQ Invesco QQQ Trust Series 1	Reduce -2.0%	9.57%	−0.66
AXP American Express Co.	Reduce -1.4%	1.19%	−0.26
AAPL Apple Inc.	Reduce -1.1%	3.74%	−0.25
IUSG iShares Core S&P U.S. Growth	Reduce -3.0%	2.02%	−0.20
ABT Abbott Laboratories	Reduce -9.9%	0.56%	−0.19
VIG Vanguard Dividend Apprec ETF	Reduce -0.8%	11.03%	−0.14
JPM JPMorgan Chase & Co.	Reduce -1.3%	1.56%	−0.14
BLK BlackRock Inc.	Reduce -2.9%	0.92%	−0.12
ABBV Abbvie Inc.	Reduce -2.6%	1.71%	−0.11
CIVI Civitas Resources Inc.	Sold out	0.00%	−0.09
SCHW Schwab (charles) Corp.	Reduce -7.4%	0.69%	−0.09
ADP Automatic Data Processing	Reduce -5.3%	0.28%	−0.09
GIS General Mills Inc.	Reduce -11.4%	0.19%	−0.07
HD Home Depot Inc.	Reduce -2.5%	1.28%	−0.07
XLK SS Technology Select Sector	Reduce -0.0%	1.07%	−0.07
ORCL Oracle Corp.	Sold out	0.00%	−0.07
PANW Palo Alto Networks Inc.	Sold out	0.00%	−0.07
PRU Prudential Financial Inc.	Sold out	0.00%	−0.07
UNH Unitedhealth Group Inc.	Sold out	0.00%	−0.06
VTI VG Morningstar TS MKT ETF-US	Reduce -3.3%	0.96%	−0.06
VOO Vanguard S&P 500 ETF	Reduce -3.2%	0.66%	−0.04
V Visa Inc. Class A	Reduce -1.3%	0.25%	−0.04
BRK.B Berkshire Hathaway Inc. Class B	Reduce -24.1%	0.11%	−0.04
JEPQ JPM Nasdaq Equity Premium	Reduce -0.9%	0.86%	−0.03
TREX Trex Company Inc.	Reduce -30.2%	0.06%	−0.02
MDT Medtronic PLC	Reduce -0.1%	0.23%	−0.02
ZTS Zoetis Inc.	Reduce -4.5%	0.20%	−0.02
OTIS Otis Worldwide Corp.	Reduce -4.2%	0.12%	−0.02
COR Cencora Inc.	Reduce -0.1%	0.29%	−0.02
IRT Independence Realty Trust Inc.	Reduce -0.1%	0.10%	−0.02
IJH iShares Core S&P Midcap ETF	Reduce -6.2%	0.57%	−0.01
LLY Eli Lilly & Co.	Reduce -1.0%	0.09%	−0.01
PG The Procter & Gamble Co.	Reduce -4.2%	0.72%	−0.01
WFC Wells Fargo & Co.	Reduce -0.3%	0.08%	−0.01
CPT Camden Property Trust	Reduce -0.1%	0.09%	−0.01
XLV SS Health Care Select Sector	Reduce -0.9%	0.18%	−0.01
MCD McDonald's Corp.	Reduce -3.5%	1.64%	−0.00
IJR iShares Core S&P Small-Cap E	Reduce -5.7%	0.46%	−0.00
WELL Welltower Inc.	Reduce -12.3%	0.08%	−0.00
AFL Aflac Inc.	Reduce -0.1%	0.17%	+0.00
BNY Bank of New York Mellon Corp.	Reduce -0.5%	0.07%	+0.00
PH Parker Hannifin Corp.	Reduce -1.1%	0.13%	+0.00
CARR Carrier Global Corp.	Reduce -5.4%	0.17%	+0.00
PM Philip Morris International	Reduce -0.5%	0.14%	+0.01
LH Labcorp Holdings Inc.	Reduce -3.9%	0.26%	+0.01
PNW Pinnacle West Capital	Reduce -0.0%	0.10%	+0.01
AMAT Applied Materials Inc.	Reduce -21.5%	0.24%	+0.01
DE Deere & Co.	Reduce -0.7%	0.08%	+0.01

Portfolio Buys Q4 2025 → Q1 2026


FESM Fidelity Enhanced Small Cap	Add +60.9%	0.95%	+0.37
FMDE Fidelity Enhanced Mid Cap Co.	Add +70.6%	0.85%	+0.35
CVX Chevron Corp.	Add +1.6%	1.14%	+0.33
FDVV Fidelity High Dividend ETF	Add +10.6%	1.97%	+0.17
SM SM Energy Co.	New	0.15%	+0.15
COST Costco Wholesale Corp.	Add +0.2%	0.83%	+0.12
T AT&T Inc.	New	0.09%	+0.09
OKE Oneok Inc.	Add +66.6%	0.17%	+0.09
LRCX Lam Research Corp.	New	0.08%	+0.08
CAT Caterpillar Inc.	Add +1.1%	0.35%	+0.08
COP Conocophillips	Add +3.9%	0.23%	+0.08
GILD Gilead Sciences Inc.	New	0.07%	+0.07
APD Air Products & Chemicals Inc.	New	0.07%	+0.07
KMI Kinder Morgan Inc.	New	0.07%	+0.07
CAH Cardinal Health Inc.	New	0.07%	+0.07
GLW Corning Inc.	New	0.07%	+0.07
ASML ASML Holding NV-NY Reg SHS	New	0.06%	+0.06
RSP Invesco S&P 500 Equal Weight	Add +1.9%	1.53%	+0.06
MRK Merck & Co. Inc.	Add +2.1%	0.28%	+0.04
CGDV Cap Group Dividend Value	Add +11.9%	0.42%	+0.04
CGUS Cap Group Core Equity	Add +6.4%	0.85%	+0.03
CSCO Cisco Systems Inc.	Add +1.2%	0.71%	+0.02
TXN Texas Instruments Inc.	Add +0.4%	0.20%	+0.02
EME Emcor Group Inc.	Add +3.7%	0.10%	+0.02
AEP American Electric Power	Add +3.9%	0.12%	+0.02
EXC Exelon Corp.	Add +0.2%	0.15%	+0.02
VZ Verizon Communications Inc.	Add +0.6%	0.08%	+0.02
PFE Pfizer Inc.	Add +1.0%	0.10%	+0.01
NVDA Nvidia Corp.	Add +7.9%	0.54%	+0.01
MAR Marriott International Class A	Add +8.3%	0.09%	+0.01
SO The Southern Co.	Add +1.9%	0.09%	+0.01
TJX TJX Companies Inc.	Add +2.5%	0.08%	+0.01
PLD Prologis Inc.	Add +1.7%	0.08%	+0.01
GD General Dynamics Corp.	Add +1.9%	0.08%	+0.00
HIG Hartford Insurance Group Inc.	Add +3.9%	0.08%	+0.00
PNC PNC Financial Services Group	Add +2.0%	0.08%	+0.00
AMD Advanced Micro Devices	Add +4.3%	0.08%	+0.00
MET Metlife Inc.	Add +2.2%	0.10%	−0.01
XLF SS Financial Select Sector	Add +2.0%	0.11%	−0.01
TSLA Tesla Inc.	Add +6.1%	0.07%	−0.01
MAA Mid-America Apartment Comm	Add +1.0%	0.11%	−0.01
GOOG Alphabet Inc. Class C	Add +2.5%	0.32%	−0.02
META Meta Platforms Inc. Class A	Add +5.1%	0.23%	−0.02
AVGO Broadcom Inc.	Add +0.9%	0.24%	−0.02
CGGR Cap Group Growth Equity	Add +4.3%	0.71%	−0.03
IBM Intl Business Machines Corp.	Add +3.0%	0.27%	−0.05
SYK Stryker Corp.	Add +0.1%	1.02%	−0.05
GOOGL Alphabet Inc. Class A	Add +0.6%	0.89%	−0.06
AMZN Amazon.com Inc.	Add +2.8%	1.03%	−0.06
FFLG Fidelity Fndmntl L/C GRW ETF	Add +3.1%	2.31%	−0.06

All Filings

Quarter	Positions	13F Reported Value	Top Holdings
Q2 2026	140	$347.2M	QQQ, VIG, MSFT, AAPL, JEPI
Q1 2026	130	$314.5M	VIG, QQQ, JEPI, MSFT, WMT
Q4 2025	126	$319.7M	VIG, QQQ, MSFT, JEPI, AAPL
Q3 2025	126	$317.4M	VIG, QQQ, MSFT, JEPI, AAPL
Q2 2025	131	$299.8M	VIG, QQQ, MSFT, JEPI, COWZ
Q1 2025	115	$276.4M	VIG, QQQ, JEPI, MSFT, SCHD
Q4 2024	116	$283.6M	VIG, QQQ, MSFT, JEPI, SCHD
Q3 2024	116	$283.1M	VIG, QQQ, MSFT, JEPI, SCHD
Q2 2024	118	$272.9M	VIG, MSFT, QQQ, JEPI, SCHD
Q1 2024	117	$272.4M	VIG, MSFT, QQQ, JEPI, SCHD