Investment Advisory Services Inc. /TX

In its 13F for Q2 2026 (holdings as of June 30, 2026, filed July 14, 2026), Investment Advisory Services Inc. /TX reported 140 stock positions worth $347.2 million. Its top holding was Invesco QQQ Trust Series 1 (QQQ) at 11.4% of the portfolio, followed by Vanguard Dividend Apprec ETF (VIG, 11.2%) and Microsoft (MSFT, 3.9%). Compared with Q1 2026, it opened 15 new positions, sold out of 6, added to 62 and reduced 42. The biggest buy was Invesco QQQ Trust Series 1 (QQQ, shares +3%) and the biggest sale an exit from Coterra Energy (CTRA).

Most Recent 13F
Q2 2026
Location
THE WOODLANDS, TX
CIK
0000925953
Portfolio Value
$347.2M (Q2 2026)
SEC Filing
0001214659-26-008502 ↗ filed Jul 14, 2026

Holdings Value

0$100.0M$200.0M$300.0M$400.0M Q1 2024: $272.4M Q1 2024 Q2 2024: $272.9M Q2 2024 Q3 2024: $283.1M Q3 2024 Q4 2024: $283.6M Q4 2024 Q1 2025: $276.4M Q1 2025 Q2 2025: $299.8M Q2 2025 Q3 2025: $317.4M Q3 2025 Q4 2025: $319.7M Q4 2025 Q1 2026: $314.5M Q1 2026 Q2 2026: $347.2M $347.2M Q2 2026

Holdings 140 stocks · $347.2M
QQQ Invesco QQQ Trust Series 1 11.42% 53,857 $39.7M Add +3.3%
VIG Vanguard Dividend Apprec ETF 11.20% 164,367 $38.9M Add +1.9%
MSFT Microsoft Corp. 3.88% 36,139 $13.5M Reduce -1.4%
AAPL Apple Inc. 3.85% 46,250 $13.4M Reduce -0.1%
JEPI JPMorgan Equity Premium Inco 3.64% 223,721 $12.6M Reduce -15.3%
WMT Walmart Inc. 3.24% 99,218 $11.2M Reduce -0.3%
COWZ Pacer US Cash Cows 100 ETF 3.22% 179,806 $11.2M Add +3.8%
FFLG Fidelity Fndmntl L/C GRW ETF 2.78% 278,352 $9.7M Add +6.5%
SCHD Schwab US DVD Equity ETF 2.38% 260,830 $8.3M Add +3.1%
IUSG iShares Core S&P U.S. Growth 2.22% 41,010 $7.7M Reduce -0.0%
FDVV Fidelity High Dividend ETF 2.12% 121,803 $7.3M Add +8.7%
XOM Exxon Mobil Corp. 1.98% 50,271 $6.9M Add +0.1%
JNJ Johnson & Johnson 1.90% 26,036 $6.6M Add +0.2%
ABBV Abbvie Inc. 1.79% 24,722 $6.2M Add +0.2%
JPM JPMorgan Chase & Co. 1.58% 16,720 $5.5M Add +0.1%
RSP Invesco S&P 500 Equal Weight 1.56% 25,439 $5.4M Add +1.5%
FESM Fidelity Enhanced Small Cap 1.43% 102,740 $5.0M Add +30.3%
XLK SS Technology Select Sector 1.38% 25,178 $4.8M Reduce -0.1%
MCD McDonald's Corp. 1.26% 16,202 $4.4M Reduce -2.4%
HD Home Depot Inc. 1.21% 11,929 $4.2M Reduce -2.8%
AXP American Express Co. 1.21% 12,410 $4.2M Reduce -0.0%
FMDE Fidelity Enhanced Mid Cap Co. 1.19% 101,609 $4.1M Add +36.6%
KO The Coca-Cola Co. 1.08% 46,348 $3.8M Reduce -0.1%
AMZN Amazon.com Inc. 1.06% 15,481 $3.7M Reduce -0.7%
DVN Devon Energy Corp. 1.01% 85,250 $3.5M Add +590.8%
VTI VG Morningstar TS MKT ETF-US 1.01% 9,445 $3.5M Add +0.0%
GOOGL Alphabet Inc. Class A 1.01% 9,777 $3.5M Add +0.4%
XLE SS Energy Select Sector 1.00% 65,153 $3.5M Add +2.4%
CGUS Cap Group Core Equity filed as CAPITAL GROUP CORE EQUITY ET 0.96% 74,823 $3.3M Add +7.9%
CSCO Cisco Systems Inc. 0.95% 27,959 $3.3M Reduce -2.8%
SYK Stryker Corp. 0.89% 9,805 $3.1M Add +0.0%
CGGR Cap Group Growth Equity 0.86% 63,404 $3.0M Add +14.7%
BLK BlackRock Inc. 0.84% 3,020 $2.9M Add +0.3%
JEPQ JPM Nasdaq Equity Premium filed as J P MORGAN EXCHANGE TRADED F 0.84% 47,238 $2.9M Reduce -3.1%
CVX Chevron Corp. 0.82% 17,279 $2.9M Reduce -0.3%
VOO Vanguard S&P 500 ETF 0.76% 3,843 $2.6M Add +10.5%
RTX RTX Corp. 0.71% 12,950 $2.5M Reduce -0.3%
COST Costco Wholesale Corp. 0.70% 2,614 $2.4M Reduce -0.2%
BAC Bank of America Corp. 0.67% 40,668 $2.3M Reduce -0.0%
PG The Procter & Gamble Co. 0.66% 15,695 $2.3M Add +0.1%
SCHW Schwab (charles) Corp. 0.61% 22,960 $2.1M Reduce -0.2%
CMI Cummins Inc. 0.60% 2,915 $2.1M Add +0.5%
NVDA Nvidia Corp. 0.60% 10,353 $2.1M Add +5.7%
IJH iShares Core S&P Midcap ETF 0.59% 26,456 $2.0M Reduce -0.4%
AMGN Amgen Inc. 0.55% 5,246 $1.9M Reduce -0.7%
CGDV Cap Group Dividend Value filed as CAPITAL GROUP DIVIDEND VALUE 0.55% 38,444 $1.9M Add +22.9%
PEP Pepsico Inc. 0.51% 13,061 $1.8M Add +0.6%
FDX FedEx Corp. 0.50% 5,509 $1.7M No change
IJR iShares Core S&P Small-Cap E 0.49% 11,394 $1.7M Reduce -2.4%
ABT Abbott Laboratories 0.44% 17,000 $1.5M Reduce -0.9%
MCK McKesson Corp. 0.43% 1,990 $1.5M Reduce -0.7%
SPY SS SPDR S&P 500 ETF Trust-US 0.42% 1,972 $1.5M Reduce -1.5%
CAT Caterpillar Inc. 0.39% 1,283 $1.4M Reduce -18.0%
GOOG Alphabet Inc. Class C 0.36% 3,556 $1.3M Add +0.3%
TXN Texas Instruments Inc. 0.30% 3,493 $1.0M Add +10.4%
LRCX Lam Research Corp. 0.29% 2,340 $1.0M Add +89.5%
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS 0.29% 3,529 $992K Add +0.7%
ADP Automatic Data Processing 0.28% 4,353 $975K Add +0.1%
MRK Merck & Co. Inc. 0.28% 7,465 $959K Add +1.1%
AVGO Broadcom Inc. 0.27% 2,505 $946K Add +1.3%
CEG Constellation Energy 0.27% 3,723 $925K Reduce -0.0%
SBUX Starbucks Corp. 0.26% 8,949 $914K Reduce -7.1%
LH Labcorp Holdings Inc. 0.24% 3,024 $847K Reduce -1.1%
COR Cencora Inc. 0.24% 2,918 $826K Reduce -0.7%
V Visa Inc. Class A 0.23% 2,371 $813K Reduce -7.2%
VPU Vanguard Utilities ETF 0.23% 4,108 $804K No change
AMAT Applied Materials Inc. 0.22% 1,069 $773K Reduce -51.5%
AMD Advanced Micro Devices 0.21% 1,231 $715K Add +0.7%
CARR Carrier Global Corp. 0.21% 9,738 $714K Add +0.0%
DELL Dell Technologies -C 0.20% 1,606 $693K New
META Meta Platforms Inc. Class A 0.20% 1,227 $691K Reduce -2.9%
XLV SS Health Care Select Sector 0.18% 4,026 $639K Add +5.0%
DUK Duke Energy Corp. 0.17% 4,769 $604K Reduce -0.8%
AFL Aflac Inc. 0.17% 4,982 $584K No change
COP Conocophillips 0.17% 5,555 $577K Add +1.9%
VGT Vanguard Info Tech ETF 0.17% 4,800 $574K No change
PM Philip Morris International 0.15% 2,809 $508K Add +2.2%
FCX Freeport-McMoran Inc. 0.14% 7,949 $500K Reduce -1.9%
MU Micron Technology Inc. 0.14% 425 $491K New
MDT Medtronic PLC 0.13% 5,765 $451K Reduce -29.8%
EXC Exelon Corp. 0.13% 9,550 $445K Add +0.5%
PH Parker Hannifin Corp. 0.13% 454 $444K Add +3.2%
PANW Palo Alto Networks Inc. 0.12% 1,234 $421K New
FDXF FedEx Freight Holding Co. 0.12% 2,751 $415K Reduce -0.1%
EOG EOG Resources Inc. 0.12% 3,179 $412K No change
SM SM Energy Co. 0.12% 15,417 $402K No change
AEP American Electric Power 0.11% 2,873 $393K Add +2.5%
MAA Mid-America Apartment Comm 0.11% 2,783 $387K Add +0.4%
MET Metlife Inc. 0.11% 4,376 $370K Add +2.8%
IRT Independence Realty Trust Inc. 0.11% 21,874 $365K No change
VIS Vanguard Industrials ETF 0.10% 1,000 $360K No change
XLF SS Financial Select Sector 0.10% 6,712 $360K Add +0.1%
LLY Eli Lilly & Co. 0.10% 296 $355K Add +1.0%
BIL SS SPDR BB 1-3M T-Bill ETF 0.10% 3,857 $353K New
EME Emcor Group Inc. 0.10% 423 $351K Add +0.9%
BRK.B Berkshire Hathaway Inc. Class B 0.10% 700 $350K No change
OTIS Otis Worldwide Corp. 0.10% 4,842 $347K Reduce -1.0%
EPD Enterprise Products Partners 0.10% 9,324 $343K No change
PNW Pinnacle West Capital 0.10% 3,173 $340K No change
MTUM iShares MSCI USA Momentum Fa 0.09% 960 $329K No change
MDY State Street SPDR S&P Midcap 0.09% 460 $324K No change
CPT Camden Property Trust 0.09% 2,810 $322K No change
INTC Intel Corp. 0.09% 2,256 $315K New
SMIZ Zacks Small/Mid Cap ETF 0.09% 6,932 $309K No change
MAR Marriott International Class A 0.09% 829 $307K Add +1.3%
OKE Oneok Inc. 0.09% 3,524 $306K Reduce -39.8%
PNC PNC Financial Services Group 0.09% 1,212 $299K Add +3.1%
PFE Pfizer Inc. 0.08% 12,058 $290K Add +2.5%
PPL PPL Corp. 0.08% 7,951 $289K No change
UNH Unitedhealth Group Inc. 0.08% 681 $283K New
GIS General Mills Inc. 0.08% 8,025 $279K Reduce -50.6%
SO The Southern Co. 0.08% 2,901 $278K Add +3.0%
WELL Welltower Inc. 0.08% 1,210 $275K No change
SLB SLB Ltd. filed as SLB LIMITED 0.08% 5,903 $274K No change
GD General Dynamics Corp. 0.08% 774 $274K Add +2.9%
WFC Wells Fargo & Co. 0.08% 3,260 $269K Add +2.8%
PLD Prologis Inc. 0.08% 1,942 $263K Add +3.4%
BNY Bank of New York Mellon Corp. 0.08% 1,810 $262K Add +3.8%
CSX CSX Corp. 0.07% 5,272 $251K New
LMT Lockheed Martin Corp. 0.07% 479 $244K Add +1.3%
TSLA Tesla Inc. 0.07% 576 $242K Reduce -2.0%
GLW Corning Inc. 0.07% 948 $242K Reduce -37.1%
VRT Vertiv Holdings Co. Class A 0.07% 714 $239K New
TJX TJX Companies Inc. filed as TJX COS INC NEW 0.07% 1,568 $238K Add +1.1%
NOC Northrop Grumman Corp. 0.07% 465 $237K No change
CAH Cardinal Health Inc. 0.07% 995 $236K Add +1.2%
USB US Bancorp 0.07% 3,869 $234K New
APD Air Products & Chemicals Inc. 0.07% 796 $233K No change
HIG Hartford Insurance Group Inc. 0.07% 1,755 $233K Reduce -0.9%
ORCL Oracle Corp. 0.06% 1,507 $221K New
VZ Verizon Communications Inc. 0.06% 5,191 $220K Add +4.1%
GILD Gilead Sciences Inc. 0.06% 1,720 $217K Add +2.5%
PRU Prudential Financial Inc. 0.06% 2,013 $217K New
FITB Fifth Third Bancorp 0.06% 3,787 $213K New
KMI Kinder Morgan Inc. 0.06% 6,639 $212K Add +4.0%
QCOM Qualcomm Inc. 0.06% 1,125 $208K New
DAL Delta Air Lines Inc. 0.06% 2,156 $202K New
T AT&T Inc. 0.06% 9,743 $202K Add +0.4%
REI Ring Energy Inc. 0.03% 100,000 $108K No change
WIW Western Asst Infl-LNK Opp 0.03% 12,100 $102K New

Portfolio Sells Q1 2026 → Q2 2026
CTRA Coterra Energy Inc. Sold out 0.00% −1.16
JEPI JPMorgan Equity Premium Inco Reduce -15.3% 3.64% −1.12
WMT Walmart Inc. Reduce -0.3% 3.24% −0.69
MSFT Microsoft Corp. Reduce -1.4% 3.88% −0.43
MCD McDonald's Corp. Reduce -2.4% 1.26% −0.38
CVX Chevron Corp. Reduce -0.3% 0.82% −0.32
POOL Pool Corp. Sold out 0.00% −0.21
ZTS Zoetis Inc. Sold out 0.00% −0.20
COST Costco Wholesale Corp. Reduce -0.2% 0.70% −0.13
MCK McKesson Corp. Reduce -0.7% 0.43% −0.12
ABT Abbott Laboratories Reduce -0.9% 0.44% −0.12
GIS General Mills Inc. Reduce -50.6% 0.08% −0.11
MDT Medtronic PLC Reduce -29.8% 0.13% −0.10
RTX RTX Corp. Reduce -0.3% 0.71% −0.09
DE Deere & Co. Sold out 0.00% −0.08
OKE Oneok Inc. Reduce -39.8% 0.09% −0.08
SCHW Schwab (charles) Corp. Reduce -0.2% 0.61% −0.08
HD Home Depot Inc. Reduce -2.8% 1.21% −0.07
TREX Trex Company Inc. Sold out 0.00% −0.06
CEG Constellation Energy Reduce -0.0% 0.27% −0.06
ASML ASML Holding NV-NY Reg SHS Sold out 0.00% −0.06
COR Cencora Inc. Reduce -0.7% 0.24% −0.06
AMGN Amgen Inc. Reduce -0.7% 0.55% −0.04
KO The Coca-Cola Co. Reduce -0.1% 1.08% −0.04
META Meta Platforms Inc. Class A Reduce -2.9% 0.20% −0.03
DUK Duke Energy Corp. Reduce -0.8% 0.17% −0.03
JEPQ JPM Nasdaq Equity Premium Reduce -3.1% 0.84% −0.02
OTIS Otis Worldwide Corp. Reduce -1.0% 0.10% −0.02
AMAT Applied Materials Inc. Reduce -51.5% 0.22% −0.02
LH Labcorp Holdings Inc. Reduce -1.1% 0.24% −0.02
FDXF FedEx Freight Holding Co. Reduce -0.1% 0.12% −0.01
V Visa Inc. Class A Reduce -7.2% 0.23% −0.01
SBUX Starbucks Corp. Reduce -7.1% 0.26% −0.01
HIG Hartford Insurance Group Inc. Reduce -0.9% 0.07% −0.01
FCX Freeport-McMoran Inc. Reduce -1.9% 0.14% −0.01
TSLA Tesla Inc. Reduce -2.0% 0.07% +0.00
GLW Corning Inc. Reduce -37.1% 0.07% +0.00
SPY SS SPDR S&P 500 ETF Trust-US Reduce -1.5% 0.42% +0.01
AXP American Express Co. Reduce -0.0% 1.21% +0.01
IJH iShares Core S&P Midcap ETF Reduce -0.4% 0.59% +0.02
IJR iShares Core S&P Small-Cap E Reduce -2.4% 0.49% +0.03
AMZN Amazon.com Inc. Reduce -0.7% 1.06% +0.03
BAC Bank of America Corp. Reduce -0.0% 0.67% +0.04
CAT Caterpillar Inc. Reduce -18.0% 0.39% +0.04
AAPL Apple Inc. Reduce -0.1% 3.85% +0.12
IUSG iShares Core S&P U.S. Growth Reduce -0.0% 2.22% +0.20
CSCO Cisco Systems Inc. Reduce -2.8% 0.95% +0.24
XLK SS Technology Select Sector Reduce -0.1% 1.38% +0.32

Portfolio Buys Q1 2026 → Q2 2026
QQQ Invesco QQQ Trust Series 1 Add +3.3% 11.42% +1.85
DVN Devon Energy Corp. Add +590.8% 1.01% +0.82
FESM Fidelity Enhanced Small Cap Add +30.3% 1.43% +0.48
FFLG Fidelity Fndmntl L/C GRW ETF Add +6.5% 2.78% +0.47
FMDE Fidelity Enhanced Mid Cap Co. Add +36.6% 1.19% +0.34
LRCX Lam Research Corp. Add +89.5% 0.29% +0.21
DELL Dell Technologies -C New 0.20% +0.20
VIG Vanguard Dividend Apprec ETF Add +1.9% 11.20% +0.17
CGGR Cap Group Growth Equity Add +14.7% 0.86% +0.16
FDVV Fidelity High Dividend ETF Add +8.7% 2.12% +0.15
MU Micron Technology Inc. New 0.14% +0.14
AMD Advanced Micro Devices Add +0.7% 0.21% +0.13
CGDV Cap Group Dividend Value Add +22.9% 0.55% +0.12
PANW Palo Alto Networks Inc. New 0.12% +0.12
GOOGL Alphabet Inc. Class A Add +0.4% 1.01% +0.12
CGUS Cap Group Core Equity Add +7.9% 0.96% +0.11
TXN Texas Instruments Inc. Add +10.4% 0.30% +0.10
CMI Cummins Inc. Add +0.5% 0.60% +0.10
BIL SS SPDR BB 1-3M T-Bill ETF New 0.10% +0.10
VOO Vanguard S&P 500 ETF Add +10.5% 0.76% +0.10
INTC Intel Corp. New 0.09% +0.09
ABBV Abbvie Inc. Add +0.2% 1.79% +0.09
UNH Unitedhealth Group Inc. New 0.08% +0.08
CSX CSX Corp. New 0.07% +0.07
VRT Vertiv Holdings Co. Class A New 0.07% +0.07
USB US Bancorp New 0.07% +0.07
ORCL Oracle Corp. New 0.06% +0.06
PRU Prudential Financial Inc. New 0.06% +0.06
FITB Fifth Third Bancorp New 0.06% +0.06
QCOM Qualcomm Inc. New 0.06% +0.06
DAL Delta Air Lines Inc. New 0.06% +0.06
NVDA Nvidia Corp. Add +5.7% 0.60% +0.05
VTI VG Morningstar TS MKT ETF-US Add +0.0% 1.01% +0.04
GOOG Alphabet Inc. Class C Add +0.3% 0.36% +0.04
CARR Carrier Global Corp. Add +0.0% 0.21% +0.03
RSP Invesco S&P 500 Equal Weight Add +1.5% 1.56% +0.03
WIW Western Asst Infl-LNK Opp New 0.03% +0.03
AVGO Broadcom Inc. Add +1.3% 0.27% +0.03
LLY Eli Lilly & Co. Add +1.0% 0.10% +0.02
IBM Intl Business Machines Corp. Add +0.7% 0.29% +0.02
JPM JPMorgan Chase & Co. Add +0.1% 1.58% +0.01
MET Metlife Inc. Add +2.8% 0.11% +0.01
BNY Bank of New York Mellon Corp. Add +3.8% 0.08% +0.01
PNC PNC Financial Services Group Add +3.1% 0.09% +0.01
XLV SS Health Care Select Sector Add +5.0% 0.18% +0.01
MAA Mid-America Apartment Comm Add +0.4% 0.11% +0.00
MAR Marriott International Class A Add +1.3% 0.09% +0.00
EME Emcor Group Inc. Add +0.9% 0.10% +0.00
PH Parker Hannifin Corp. Add +3.2% 0.13% +0.00
CAH Cardinal Health Inc. Add +1.2% 0.07% +0.00

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 140$347.2MQQQ, VIG, MSFT, AAPL, JEPI
Q1 2026 130$314.5MVIG, QQQ, JEPI, MSFT, WMT
Q4 2025 126$319.7MVIG, QQQ, MSFT, JEPI, AAPL
Q3 2025 126$317.4MVIG, QQQ, MSFT, JEPI, AAPL
Q2 2025 131$299.8MVIG, QQQ, MSFT, JEPI, COWZ
Q1 2025 115$276.4MVIG, QQQ, JEPI, MSFT, SCHD
Q4 2024 116$283.6MVIG, QQQ, MSFT, JEPI, SCHD
Q3 2024 116$283.1MVIG, QQQ, MSFT, JEPI, SCHD
Q2 2024 118$272.9MVIG, MSFT, QQQ, JEPI, SCHD
Q1 2024 117$272.4MVIG, MSFT, QQQ, JEPI, SCHD