Planning Directions Inc.
In its 13F for Q1 2024 (holdings as of March 31, 2024, filed May 9, 2024), Planning Directions Inc. reported 76 stock positions worth $143.9 million. Its top holding was Schwab US DVD Equity ETF (SCHD) at 18.7% of the portfolio, followed by Vanguard Short-Term Bond ETF (BSV, 12.6%) and Vanguard Dividend Apprec ETF (VIG, 10.3%). Compared with Q4 2023, it opened 11 new positions, sold out of 4, added to 32 and reduced 31. The biggest buy was Schwab US DVD Equity ETF (SCHD, shares +9%) and the biggest sale Vanguard S/T Corp. Bond ETF (VCSH, shares −22%).
- Most Recent 13F
- Q2 2026
- Location
- GLEN MILLS, PA
- CIK
- 0000821103
- Portfolio Value
- $143.9M (Q1 2024)
- SEC Filing
- 0001085146-24-002349 ↗ filed May 9, 2024
Holdings Value
Holdings 76 stocks · $143.9M
| SCHD Schwab US DVD Equity ETF | 18.75% | 334,648 | $27.0M | Add +8.5% |
| BSV Vanguard Short-Term Bond ETF | 12.59% | 236,400 | $18.1M | Reduce -3.3% |
| VIG Vanguard Dividend Apprec ETF | 10.35% | 81,564 | $14.9M | Reduce -2.8% |
| AAPL Apple Inc. | 5.23% | 43,913 | $7.5M | Reduce -0.3% |
| MGV Vngrd Mrgstr MG CP VL ETF-Ui | 4.78% | 57,559 | $6.9M | Reduce -6.2% |
| VCSH Vanguard S/T Corp. Bond ETF | 4.64% | 86,305 | $6.7M | Reduce -22.5% |
| VUG Vanguard Mrngstar GR ETF-Sui | 3.27% | 13,662 | $4.7M | Reduce -9.2% |
| VOT Vngrd Mrngstr MC GRW ETF-Usd | 2.55% | 15,553 | $3.7M | Add +8.0% |
| SDY SS SPDR S&P Dividend ETF | 2.39% | 26,160 | $3.4M | Reduce -27.8% |
| FLDR Fidelity Low Durat Fact ETF | 2.13% | 61,439 | $3.1M | Add +93.9% |
| IUSG iShares Core S&P U.S. Growth | 1.90% | 23,292 | $2.7M | Reduce -2.0% |
| VUSB Vanguard Ultra Short Bond Et | 1.60% | 46,585 | $2.3M | Reduce -8.8% |
| VT Vanguard Tot World STK ETF | 1.52% | 19,837 | $2.2M | Add +12.7% |
| XLP SS Consumer Staples Sel Sect | 1.35% | 25,377 | $1.9M | Reduce -18.9% |
| VTV Vanguard Mrngstr Val ETF-Aui | 1.29% | 11,393 | $1.9M | Reduce -8.5% |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 1.22% | 7,041 | $1.8M | Add +2.7% |
| VBR Vngrd Mrngst SL-CP Val ETF-U | 1.22% | 9,167 | $1.8M | Add +1.6% |
| VHT Vanguard Health Care ETF | 1.21% | 6,463 | $1.7M | Reduce -6.5% |
| VOE Vngrd Mrngstr MD-Cap Val ETF | 1.11% | 10,272 | $1.6M | Reduce -15.5% |
| ACWV iShares MSCI Global Min Vol | 1.04% | 14,157 | $1.5M | Reduce -1.2% |
| JEPI JPMorgan Equity Premium Inco | 0.98% | 24,431 | $1.4M | Add +196.0% |
| RSPS Invesco S&P 500 Equal Weight | 0.98% | 42,675 | $1.4M | Reduce -24.9% |
| IYH iShares U.S. Healthcare ETF | 0.97% | 22,660 | $1.4M | Reduce -39.9% |
| MSFT Microsoft Corp. | 0.95% | 3,265 | $1.4M | Add +1.3% |
| IYJ iShares U.S. Industrials ETF | 0.86% | 9,856 | $1.2M | Reduce -6.2% |
| VOO Vanguard S&P 500 ETF | 0.73% | 2,191 | $1.1M | Add +0.3% |
| AMZN Amazon.com Inc. | 0.72% | 5,780 | $1.0M | Add +0.1% |
| VB Vanguard Most SM-Cap ETF-Usd | 0.65% | 4,076 | $932K | Reduce -17.1% |
| NVDA Nvidia Corp. | 0.59% | 935 | $844K | Add +3.0% |
| MCD McDonald's Corp. | 0.56% | 2,882 | $813K | Add +0.6% |
| HD Home Depot Inc. | 0.50% | 1,870 | $717K | Add +0.4% |
| FVD First Trust Value Line DVD | 0.49% | 16,580 | $700K | Reduce -13.4% |
| WMT Walmart Inc. | 0.45% | 10,786 | $649K | Add +0.3% |
| XOM Exxon Mobil Corp. | 0.45% | 5,558 | $646K | Reduce -1.9% |
| XLU St Sr Utl SL SE SPDR ETF-Usd | 0.41% | 9,013 | $592K | Reduce -67.4% |
| JEPQ JPM Nasdaq Equity Premium filed as J P MORGAN EXCHANGE TRADED F | 0.39% | 10,443 | $566K | New |
| BA The Boeing Co. | 0.39% | 2,904 | $560K | Reduce -2.2% |
| USMV iShares MSCI USA Min Vol Fac | 0.36% | 6,150 | $514K | Reduce -2.5% |
| PEP Pepsico Inc. | 0.35% | 2,893 | $506K | Add +0.5% |
| ITOT iShares Core S&P Total U.S. | 0.35% | 4,319 | $498K | Add +0.3% |
| XAR SS SPDR S&P Aerospace Def | 0.34% | 3,451 | $485K | Reduce -3.4% |
| IVV iShares Core S&P 500 ETF | 0.32% | 874 | $460K | Add +0.1% |
| SCHA Schwab US Small-Cap ETF | 0.31% | 9,136 | $450K | Add +0.2% |
| STZ Constellation Brands Inc. Class A | 0.30% | 1,572 | $427K | Reduce -16.3% |
| LOW Lowe's Cos Inc. | 0.29% | 1,648 | $420K | Add +0.5% |
| VBK Van Morst SML-Cap Gro-Usd Inc. | 0.28% | 1,534 | $400K | Reduce -6.0% |
| PG The Procter & Gamble Co. | 0.28% | 2,463 | $400K | Add +0.2% |
| AMAT Applied Materials Inc. | 0.28% | 1,922 | $396K | Add +0.1% |
| IYC iShares US Consumer Discreti | 0.26% | 4,617 | $378K | Add +0.1% |
| NVO Novo-Nordisk A/S-Spons ADR | 0.26% | 2,916 | $374K | Add +4.0% |
| IJH iShares Core S&P Midcap ETF | 0.26% | 6,095 | $370K | Add +6.6% |
| MGK Vngrd Mrgstr MG CP GR ETF-Ui | 0.25% | 1,248 | $358K | Reduce -2.6% |
| IJR iShares Core S&P Small-Cap E | 0.24% | 3,140 | $347K | Add +34.3% |
| PANW Palo Alto Networks Inc. | 0.24% | 1,203 | $342K | Reduce -12.7% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.23% | 624 | $326K | Add +0.2% |
| PAVE Global X US Infrastructure | 0.22% | 7,980 | $318K | Reduce -1.5% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.21% | 731 | $307K | No change |
| DE Deere & Co. | 0.21% | 746 | $306K | Add +0.4% |
| VGT Vanguard Info Tech ETF | 0.20% | 563 | $295K | Add +0.4% |
| COST Costco Wholesale Corp. | 0.20% | 396 | $290K | Add +2.1% |
| EFAV iShares MSCI Eafe Min Vol Fa | 0.19% | 3,947 | $280K | Reduce -15.1% |
| GOOGL Alphabet Inc. Class A | 0.19% | 1,807 | $273K | Add +4.6% |
| LLY Eli Lilly & Co. | 0.19% | 345 | $268K | Add +0.3% |
| CEG Constellation Energy | 0.18% | 1,434 | $265K | New |
| IYW iShares Ustechnology ETF | 0.17% | 1,853 | $250K | New |
| MRK Merck & Co. Inc. | 0.17% | 1,863 | $246K | Reduce -13.1% |
| CAT Caterpillar Inc. | 0.16% | 635 | $233K | New |
| NSC Norfolk Southern Corp. | 0.15% | 867 | $221K | Add +0.6% |
| WM Waste Management Inc. | 0.15% | 1,010 | $215K | New |
| CRMD Cormedix Inc. | 0.15% | 50,000 | $212K | No change |
| AXP American Express Co. | 0.14% | 905 | $206K | New |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.14% | 1,079 | $206K | New |
| VYM Vanguard High DVD Yield ETF | 0.14% | 1,689 | $204K | New |
| PEG Public Service Enterprise GP | 0.14% | 3,052 | $204K | New |
| HCA HCA Healthcare Inc. | 0.14% | 604 | $201K | New |
| BX Blackstone Inc. | 0.14% | 1,523 | $200K | New |
Portfolio Sells Q4 2023 → Q1 2024
| VCSH Vanguard S/T Corp. Bond ETF | Reduce -22.5% | 4.64% | −1.51 |
| SDY SS SPDR S&P Dividend ETF | Reduce -27.8% | 2.39% | −0.85 |
| XLU St Sr Utl SL SE SPDR ETF-Usd | Reduce -67.4% | 0.41% | −0.84 |
| BSV Vanguard Short-Term Bond ETF | Reduce -3.3% | 12.59% | −0.83 |
| AAPL Apple Inc. | Reduce -0.3% | 5.23% | −0.82 |
| IYH iShares U.S. Healthcare ETF | Reduce -39.9% | 0.97% | −0.56 |
| COIN Coinbase Global Inc. Class A | Sold out | 0.00% | −0.40 |
| RSPS Invesco S&P 500 Equal Weight | Reduce -24.9% | 0.98% | −0.30 |
| XLP SS Consumer Staples Sel Sect | Reduce -18.9% | 1.35% | −0.26 |
| VUSB Vanguard Ultra Short Bond Et | Reduce -8.8% | 1.60% | −0.20 |
| VPU Vanguard Utilities ETF | Sold out | 0.00% | −0.18 |
| BA The Boeing Co. | Reduce -2.2% | 0.39% | −0.16 |
| NKE Nike Inc. Class B | Sold out | 0.00% | −0.15 |
| VOE Vngrd Mrngstr MD-Cap Val ETF | Reduce -15.5% | 1.11% | −0.15 |
| VB Vanguard Most SM-Cap ETF-Usd | Reduce -17.1% | 0.65% | −0.10 |
| VUG Vanguard Mrngstar GR ETF-Sui | Reduce -9.2% | 3.27% | −0.07 |
| FVD First Trust Value Line DVD | Reduce -13.4% | 0.49% | −0.07 |
| PANW Palo Alto Networks Inc. | Reduce -12.7% | 0.24% | −0.05 |
| VTV Vanguard Mrngstr Val ETF-Aui | Reduce -8.5% | 1.29% | −0.04 |
| EFAV iShares MSCI Eafe Min Vol Fa | Reduce -15.1% | 0.19% | −0.04 |
| STZ Constellation Brands Inc. Class A | Reduce -16.3% | 0.30% | −0.03 |
| VHT Vanguard Health Care ETF | Reduce -6.5% | 1.21% | −0.02 |
| MGV Vngrd Mrgstr MG CP VL ETF-Ui | Reduce -6.2% | 4.78% | −0.01 |
| CISO GLOBAL INC | Sold out | 0.00% | −0.01 |
| XAR SS SPDR S&P Aerospace Def | Reduce -3.4% | 0.34% | −0.01 |
| VBK Van Morst SML-Cap Gro-Usd Inc. | Reduce -6.0% | 0.28% | −0.00 |
| IYJ iShares U.S. Industrials ETF | Reduce -6.2% | 0.86% | +0.00 |
| MRK Merck & Co. Inc. | Reduce -13.1% | 0.17% | +0.00 |
| USMV iShares MSCI USA Min Vol Fac | Reduce -2.5% | 0.36% | +0.01 |
| ACWV iShares MSCI Global Min Vol | Reduce -1.2% | 1.04% | +0.01 |
| MGK Vngrd Mrgstr MG CP GR ETF-Ui | Reduce -2.6% | 0.25% | +0.01 |
| PAVE Global X US Infrastructure | Reduce -1.5% | 0.22% | +0.02 |
| XOM Exxon Mobil Corp. | Reduce -1.9% | 0.45% | +0.04 |
| IUSG iShares Core S&P U.S. Growth | Reduce -2.0% | 1.90% | +0.13 |
| VIG Vanguard Dividend Apprec ETF | Reduce -2.8% | 10.35% | +0.15 |
Portfolio Buys Q4 2023 → Q1 2024
| SCHD Schwab US DVD Equity ETF | Add +8.5% | 18.75% | +2.00 |
| FLDR Fidelity Low Durat Fact ETF | Add +93.9% | 2.13% | +1.01 |
| JEPI JPMorgan Equity Premium Inco | Add +196.0% | 0.98% | +0.66 |
| JEPQ JPM Nasdaq Equity Premium | New | 0.39% | +0.39 |
| VOT Vngrd Mrngstr MC GRW ETF-Usd | Add +8.0% | 2.55% | +0.29 |
| NVDA Nvidia Corp. | Add +3.0% | 0.59% | +0.27 |
| VT Vanguard Tot World STK ETF | Add +12.7% | 1.52% | +0.23 |
| CEG Constellation Energy | New | 0.18% | +0.18 |
| IYW iShares Ustechnology ETF | New | 0.17% | +0.17 |
| CAT Caterpillar Inc. | New | 0.16% | +0.16 |
| WM Waste Management Inc. | New | 0.15% | +0.15 |
| AXP American Express Co. | New | 0.14% | +0.14 |
| IBM Intl Business Machines Corp. | New | 0.14% | +0.14 |
| VYM Vanguard High DVD Yield ETF | New | 0.14% | +0.14 |
| PEG Public Service Enterprise GP | New | 0.14% | +0.14 |
| HCA HCA Healthcare Inc. | New | 0.14% | +0.14 |
| BX Blackstone Inc. | New | 0.14% | +0.14 |
| AMZN Amazon.com Inc. | Add +0.1% | 0.72% | +0.10 |
| MSFT Microsoft Corp. | Add +1.3% | 0.95% | +0.09 |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | Add +2.7% | 1.22% | +0.08 |
| VBR Vngrd Mrngst SL-CP Val ETF-U | Add +1.6% | 1.22% | +0.06 |
| IJR iShares Core S&P Small-Cap E | Add +34.3% | 0.24% | +0.06 |
| AMAT Applied Materials Inc. | Add +0.1% | 0.28% | +0.05 |
| NVO Novo-Nordisk A/S-Spons ADR | Add +4.0% | 0.26% | +0.05 |
| VOO Vanguard S&P 500 ETF | Add +0.3% | 0.73% | +0.05 |
| WMT Walmart Inc. | Add +0.3% | 0.45% | +0.05 |
| LLY Eli Lilly & Co. | Add +0.3% | 0.19% | +0.04 |
| HD Home Depot Inc. | Add +0.4% | 0.50% | +0.04 |
| LOW Lowe's Cos Inc. | Add +0.5% | 0.29% | +0.03 |
| IJH iShares Core S&P Midcap ETF | Add +6.6% | 0.26% | +0.03 |
| ITOT iShares Core S&P Total U.S. | Add +0.3% | 0.35% | +0.02 |
| IVV iShares Core S&P 500 ETF | Add +0.1% | 0.32% | +0.02 |
| PG The Procter & Gamble Co. | Add +0.2% | 0.28% | +0.02 |
| COST Costco Wholesale Corp. | Add +2.1% | 0.20% | +0.02 |
| GOOGL Alphabet Inc. Class A | Add +4.6% | 0.19% | +0.02 |
| SPY SS SPDR S&P 500 ETF Trust-US | Add +0.2% | 0.23% | +0.02 |
| IYC iShares US Consumer Discreti | Add +0.1% | 0.26% | +0.01 |
| VGT Vanguard Info Tech ETF | Add +0.4% | 0.20% | +0.01 |
| NSC Norfolk Southern Corp. | Add +0.6% | 0.15% | +0.01 |
| SCHA Schwab US Small-Cap ETF | Add +0.2% | 0.31% | +0.01 |
| PEP Pepsico Inc. | Add +0.5% | 0.35% | +0.00 |
| DE Deere & Co. | Add +0.4% | 0.21% | +0.00 |
| MCD McDonald's Corp. | Add +0.6% | 0.56% | −0.04 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 110 | $215.9M | IVE, VIG, JPIE, SCHD, UITB |
| Q1 2026 | 106 | $197.6M | IVE, SCHD, VIG, UITB, AAPL |
| Q4 2025 | 101 | $198.4M | SCHD, BSV, VIG, UITB, AAPL |
| Q3 2025 | 93 | $191.6M | SCHD, BSV, VIG, UITB, AAPL |
| Q2 2025 | 85 | $177.7M | SCHD, BSV, VIG, UITB, AAPL |
| Q1 2025 | 117 | $233.9M | SCHD, BSV, VIG, UITB, AAPL |
| Q4 2024 | 77 | $172.3M | SCHD, BSV, VIG, AAPL, UITB |
| Q3 2024 | 81 | $167.9M | SCHD, BSV, VIG, AAPL, UITB |
| Q2 2024 | 71 | $146.8M | SCHD, BSV, VIG, AAPL, MGV |
| Q1 2024 | 76 | $143.9M | SCHD, BSV, VIG, AAPL, MGV |