Planning Directions Inc.
In its 13F for Q3 2024 (holdings as of September 30, 2024, filed November 7, 2024), Planning Directions Inc. reported 81 stock positions worth $167.9 million. Its top holding was Schwab US DVD Equity ETF (SCHD) at 18.5% of the portfolio, followed by Vanguard Short-Term Bond ETF (BSV, 10.6%) and Vanguard Dividend Apprec ETF (VIG, 9.2%). Compared with Q2 2024, it opened 13 new positions, sold out of 3, added to 24 and reduced 38. The biggest buy was Victoryshares Core Intermedi (UITB, shares +416%) and the biggest sale Vanguard Short-Term Bond ETF (BSV, shares −7%).
- Most Recent 13F
- Q2 2026
- Location
- GLEN MILLS, PA
- CIK
- 0000821103
- Portfolio Value
- $167.9M (Q3 2024)
- SEC Filing
- 0001085146-24-005391 ↗ filed Nov 7, 2024
Holdings Value
Holdings 81 stocks · $167.9M
| SCHD Schwab US DVD Equity ETF | 18.49% | 367,379 | $31.1M | Add +5.5% |
| BSV Vanguard Short-Term Bond ETF | 10.65% | 227,196 | $17.9M | Reduce -7.1% |
| VIG Vanguard Dividend Apprec ETF | 9.18% | 77,811 | $15.4M | Reduce -2.5% |
| AAPL Apple Inc. | 5.99% | 43,145 | $10.1M | Reduce -1.7% |
| UITB Victoryshares Core Intermedi | 4.78% | 167,322 | $8.0M | Add +416.3% |
| MGV Vngrd Mrgstr MG CP VL ETF-Ui | 4.00% | 52,382 | $6.7M | Reduce -3.9% |
| VCSH Vanguard S/T Corp. Bond ETF | 3.79% | 80,120 | $6.4M | Reduce -3.4% |
| VUG Vanguard Mrngstar GR ETF-Sui | 2.95% | 12,900 | $5.0M | Reduce -2.7% |
| VT Vanguard Tot World STK ETF | 2.73% | 38,337 | $4.6M | Add +34.3% |
| IJR iShares Core S&P Small-Cap E | 2.43% | 34,860 | $4.1M | Add +917.8% |
| FLDR Fidelity Low Durat Fact ETF | 2.39% | 79,796 | $4.0M | Add +2.7% |
| VOT Vngrd Mrngstr MC GRW ETF-Usd | 2.34% | 16,159 | $3.9M | Add +1.1% |
| SDY SS SPDR S&P Dividend ETF | 1.92% | 22,640 | $3.2M | Reduce -4.4% |
| IUSG iShares Core S&P U.S. Growth | 1.75% | 22,303 | $2.9M | Add +2.2% |
| JEPI JPMorgan Equity Premium Inco | 1.43% | 40,412 | $2.4M | Add +11.0% |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 1.14% | 7,247 | $1.9M | Add +1.5% |
| VTV Vanguard Mrngstr Val ETF-Aui | 1.13% | 10,845 | $1.9M | Reduce -2.2% |
| VHT Vanguard Health Care ETF | 1.03% | 6,146 | $1.7M | Reduce -3.1% |
| VBR Vngrd Mrngst SL-CP Val ETF-U | 1.00% | 8,396 | $1.7M | Reduce -2.8% |
| XLP SS Consumer Staples Sel Sect | 0.98% | 19,825 | $1.6M | Reduce -6.0% |
| VOE Vngrd Mrngstr MD-Cap Val ETF | 0.94% | 9,452 | $1.6M | Reduce -0.6% |
| ACWV iShares MSCI Global Min Vol | 0.92% | 13,486 | $1.5M | Reduce -0.3% |
| JEPQ JPM Nasdaq Equity Premium filed as J P MORGAN EXCHANGE TRADED F | 0.81% | 24,763 | $1.4M | Add +14.3% |
| NVDA Nvidia Corp. | 0.74% | 10,302 | $1.3M | Add +5.5% |
| IYH iShares U.S. Healthcare ETF | 0.74% | 19,000 | $1.2M | Reduce -8.2% |
| IYJ iShares U.S. Industrials ETF | 0.73% | 9,150 | $1.2M | Reduce -0.2% |
| VUSB Vanguard Ultra Short Bond Et | 0.71% | 23,920 | $1.2M | Reduce -44.3% |
| MSFT Microsoft Corp. | 0.70% | 2,728 | $1.2M | Reduce -17.1% |
| RSPS Invesco S&P 500 Equal Weight | 0.64% | 33,328 | $1.1M | Reduce -4.5% |
| VOO Vanguard S&P 500 ETF | 0.63% | 2,020 | $1.1M | Reduce -1.8% |
| AMZN Amazon.com Inc. | 0.56% | 5,030 | $937K | No change |
| JMUB JPMorgan Municipal ETF | 0.55% | 17,976 | $922K | New |
| VTEB Vanguard Tax-Exempt Bond ETF | 0.54% | 17,756 | $908K | New |
| VB Vanguard Most SM-Cap ETF-Usd | 0.51% | 3,599 | $854K | Reduce -7.2% |
| WMT Walmart Inc. | 0.46% | 9,499 | $767K | Reduce -10.6% |
| MCD McDonald's Corp. | 0.39% | 2,124 | $647K | Reduce -24.3% |
| XOM Exxon Mobil Corp. | 0.34% | 4,891 | $573K | Reduce -10.8% |
| HD Home Depot Inc. | 0.34% | 1,410 | $572K | Reduce -24.9% |
| FVD First Trust Value Line DVD | 0.34% | 12,548 | $571K | Reduce -5.4% |
| XLU St Sr Utl SL SE SPDR ETF-Usd | 0.32% | 6,698 | $541K | Reduce -12.5% |
| XAR SS SPDR S&P Aerospace Def | 0.32% | 3,407 | $536K | Reduce -1.4% |
| SCHA Schwab US Small-Cap ETF | 0.31% | 10,097 | $520K | Add +4.5% |
| IVV iShares Core S&P 500 ETF | 0.29% | 830 | $479K | Reduce -5.3% |
| ITOT iShares Core S&P Total U.S. | 0.28% | 3,776 | $474K | Reduce -11.0% |
| PANW Palo Alto Networks Inc. | 0.28% | 1,373 | $469K | No change |
| LOW Lowe's Cos Inc. | 0.27% | 1,662 | $450K | Add +0.4% |
| USMV iShares MSCI USA Min Vol Fac | 0.25% | 4,638 | $423K | Reduce -1.8% |
| VBK Van Morst SML-Cap Gro-Usd Inc. | 0.25% | 1,568 | $419K | Reduce -2.1% |
| AMAT Applied Materials Inc. | 0.24% | 2,023 | $409K | Add +5.1% |
| IYC iShares US Consumer Discreti | 0.24% | 4,629 | $407K | Add +0.1% |
| CRMD Cormedix Inc. | 0.24% | 50,000 | $404K | No change |
| CEG Constellation Energy | 0.23% | 1,473 | $383K | No change |
| COIN Coinbase Global Inc. Class A | 0.23% | 2,135 | $380K | New |
| PEP Pepsico Inc. | 0.22% | 2,219 | $377K | Reduce -24.0% |
| BA The Boeing Co. | 0.22% | 2,427 | $369K | Reduce -3.2% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.21% | 625 | $358K | Add +0.2% |
| IJH iShares Core S&P Midcap ETF | 0.20% | 5,424 | $338K | Add +0.4% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.20% | 731 | $336K | No change |
| PG The Procter & Gamble Co. | 0.20% | 1,938 | $336K | Reduce -19.4% |
| VGT Vanguard Info Tech ETF | 0.20% | 563 | $331K | No change |
| PAVE Global X US Infrastructure | 0.20% | 7,988 | $329K | Add +0.1% |
| DE Deere & Co. | 0.18% | 727 | $304K | Add +0.4% |
| GOOGL Alphabet Inc. Class A | 0.18% | 1,811 | $300K | Add +0.1% |
| IYW iShares Ustechnology ETF | 0.18% | 1,945 | $295K | Add +4.3% |
| MGK Vngrd Mrgstr MG CP GR ETF-Ui | 0.18% | 916 | $295K | Reduce -25.4% |
| NEE Nextera Energy Inc. | 0.16% | 3,232 | $273K | New |
| VCIT Vanguard Int-Term Corporate | 0.16% | 3,162 | $265K | New |
| COST Costco Wholesale Corp. | 0.15% | 291 | $258K | Reduce -26.7% |
| STZ Constellation Brands Inc. Class A | 0.15% | 979 | $252K | Reduce -22.2% |
| AXP American Express Co. | 0.15% | 908 | $246K | Add +0.1% |
| HCA HCA Healthcare Inc. | 0.14% | 582 | $236K | New |
| BX Blackstone Inc. | 0.14% | 1,541 | $236K | New |
| EFAV iShares MSCI Eafe Min Vol Fa | 0.14% | 3,037 | $233K | Reduce -10.0% |
| PEG Public Service Enterprise GP | 0.14% | 2,595 | $232K | New |
| VYM Vanguard High DVD Yield ETF | 0.13% | 1,715 | $220K | Add +0.7% |
| NSC Norfolk Southern Corp. | 0.13% | 877 | $218K | New |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.13% | 964 | $213K | New |
| WM Waste Management Inc. | 0.13% | 1,017 | $211K | Add +0.4% |
| RSPU Invesco S&P 500 Equal Weight | 0.12% | 2,989 | $205K | New |
| JPEF JPMorgan Equity Focus ETF | 0.12% | 3,083 | $202K | New |
| META Meta Platforms Inc. Class A | 0.12% | 351 | $201K | New |
Portfolio Sells Q2 2024 → Q3 2024
| BSV Vanguard Short-Term Bond ETF | Reduce -7.1% | 10.65% | −2.14 |
| VIG Vanguard Dividend Apprec ETF | Reduce -2.5% | 9.18% | −0.75 |
| VUSB Vanguard Ultra Short Bond Et | Reduce -44.3% | 0.71% | −0.74 |
| VCSH Vanguard S/T Corp. Bond ETF | Reduce -3.4% | 3.79% | −0.58 |
| VUG Vanguard Mrngstar GR ETF-Sui | Reduce -2.7% | 2.95% | −0.43 |
| MGV Vngrd Mrgstr MG CP VL ETF-Ui | Reduce -3.9% | 4.00% | −0.40 |
| AAPL Apple Inc. | Reduce -1.7% | 5.99% | −0.31 |
| MSFT Microsoft Corp. | Reduce -17.1% | 0.70% | −0.30 |
| NVO Novo-Nordisk A/S-Spons ADR | Sold out | 0.00% | −0.28 |
| LLY Eli Lilly & Co. | Sold out | 0.00% | −0.21 |
| CAT Caterpillar Inc. | Sold out | 0.00% | −0.14 |
| SDY SS SPDR S&P Dividend ETF | Reduce -4.4% | 1.92% | −0.14 |
| IYH iShares U.S. Healthcare ETF | Reduce -8.2% | 0.74% | −0.13 |
| XLP SS Consumer Staples Sel Sect | Reduce -6.0% | 0.98% | −0.12 |
| VHT Vanguard Health Care ETF | Reduce -3.1% | 1.03% | −0.12 |
| PEP Pepsico Inc. | Reduce -24.0% | 0.22% | −0.10 |
| MCD McDonald's Corp. | Reduce -24.3% | 0.39% | −0.10 |
| HD Home Depot Inc. | Reduce -24.9% | 0.34% | −0.10 |
| BA The Boeing Co. | Reduce -3.2% | 0.22% | −0.09 |
| XOM Exxon Mobil Corp. | Reduce -10.8% | 0.34% | −0.09 |
| MGK Vngrd Mrgstr MG CP GR ETF-Ui | Reduce -25.4% | 0.18% | −0.09 |
| RSPS Invesco S&P 500 Equal Weight | Reduce -4.5% | 0.64% | −0.09 |
| VTV Vanguard Mrngstr Val ETF-Aui | Reduce -2.2% | 1.13% | −0.08 |
| COST Costco Wholesale Corp. | Reduce -26.7% | 0.15% | −0.08 |
| STZ Constellation Brands Inc. Class A | Reduce -22.2% | 0.15% | −0.07 |
| PG The Procter & Gamble Co. | Reduce -19.4% | 0.20% | −0.07 |
| VBR Vngrd Mrngst SL-CP Val ETF-U | Reduce -2.8% | 1.00% | −0.07 |
| VB Vanguard Most SM-Cap ETF-Usd | Reduce -7.2% | 0.51% | −0.07 |
| VOO Vanguard S&P 500 ETF | Reduce -1.8% | 0.63% | −0.07 |
| ITOT iShares Core S&P Total U.S. | Reduce -11.0% | 0.28% | −0.06 |
| ACWV iShares MSCI Global Min Vol | Reduce -0.3% | 0.92% | −0.04 |
| IVV iShares Core S&P 500 ETF | Reduce -5.3% | 0.29% | −0.04 |
| XLU St Sr Utl SL SE SPDR ETF-Usd | Reduce -12.5% | 0.32% | −0.03 |
| WMT Walmart Inc. | Reduce -10.6% | 0.46% | −0.03 |
| VOE Vngrd Mrngstr MD-Cap Val ETF | Reduce -0.6% | 0.94% | −0.03 |
| FVD First Trust Value Line DVD | Reduce -5.4% | 0.34% | −0.03 |
| VBK Van Morst SML-Cap Gro-Usd Inc. | Reduce -2.1% | 0.25% | −0.02 |
| EFAV iShares MSCI Eafe Min Vol Fa | Reduce -10.0% | 0.14% | −0.02 |
| USMV iShares MSCI USA Min Vol Fac | Reduce -1.8% | 0.25% | −0.02 |
| IYJ iShares U.S. Industrials ETF | Reduce -0.2% | 0.73% | −0.02 |
| XAR SS SPDR S&P Aerospace Def | Reduce -1.4% | 0.32% | −0.01 |
Portfolio Buys Q2 2024 → Q3 2024
| UITB Victoryshares Core Intermedi | Add +416.3% | 4.78% | +3.76 |
| IJR iShares Core S&P Small-Cap E | Add +917.8% | 2.43% | +2.18 |
| JMUB JPMorgan Municipal ETF | New | 0.55% | +0.55 |
| VT Vanguard Tot World STK ETF | Add +34.3% | 2.73% | +0.54 |
| VTEB Vanguard Tax-Exempt Bond ETF | New | 0.54% | +0.54 |
| COIN Coinbase Global Inc. Class A | New | 0.23% | +0.23 |
| NEE Nextera Energy Inc. | New | 0.16% | +0.16 |
| VCIT Vanguard Int-Term Corporate | New | 0.16% | +0.16 |
| HCA HCA Healthcare Inc. | New | 0.14% | +0.14 |
| BX Blackstone Inc. | New | 0.14% | +0.14 |
| PEG Public Service Enterprise GP | New | 0.14% | +0.14 |
| NSC Norfolk Southern Corp. | New | 0.13% | +0.13 |
| IBM Intl Business Machines Corp. | New | 0.13% | +0.13 |
| RSPU Invesco S&P 500 Equal Weight | New | 0.12% | +0.12 |
| JPEF JPMorgan Equity Focus ETF | New | 0.12% | +0.12 |
| META Meta Platforms Inc. Class A | New | 0.12% | +0.12 |
| SCHD Schwab US DVD Equity ETF | Add +5.5% | 18.49% | +0.05 |
| JEPI JPMorgan Equity Premium Inco | Add +11.0% | 1.43% | +0.03 |
| LOW Lowe's Cos Inc. | Add +0.4% | 0.27% | +0.02 |
| AXP American Express Co. | Add +0.1% | 0.15% | +0.00 |
| SCHA Schwab US Small-Cap ETF | Add +4.5% | 0.31% | −0.00 |
| DE Deere & Co. | Add +0.4% | 0.18% | −0.00 |
| PAVE Global X US Infrastructure | Add +0.1% | 0.20% | −0.01 |
| VYM Vanguard High DVD Yield ETF | Add +0.7% | 0.13% | −0.01 |
| JEPQ JPM Nasdaq Equity Premium | Add +14.3% | 0.81% | −0.01 |
| IYC iShares US Consumer Discreti | Add +0.1% | 0.24% | −0.01 |
| IJH iShares Core S&P Midcap ETF | Add +0.4% | 0.20% | −0.01 |
| IYW iShares Ustechnology ETF | Add +4.3% | 0.18% | −0.02 |
| SPY SS SPDR S&P 500 ETF Trust-US | Add +0.2% | 0.21% | −0.02 |
| WM Waste Management Inc. | Add +0.4% | 0.13% | −0.02 |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | Add +1.5% | 1.14% | −0.04 |
| GOOGL Alphabet Inc. Class A | Add +0.1% | 0.18% | −0.05 |
| AMAT Applied Materials Inc. | Add +5.1% | 0.24% | −0.07 |
| NVDA Nvidia Corp. | Add +5.5% | 0.74% | −0.08 |
| IUSG iShares Core S&P U.S. Growth | Add +2.2% | 1.75% | −0.14 |
| VOT Vngrd Mrngstr MC GRW ETF-Usd | Add +1.1% | 2.34% | −0.16 |
| FLDR Fidelity Low Durat Fact ETF | Add +2.7% | 2.39% | −0.26 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 110 | $215.9M | IVE, VIG, JPIE, SCHD, UITB |
| Q1 2026 | 106 | $197.6M | IVE, SCHD, VIG, UITB, AAPL |
| Q4 2025 | 101 | $198.4M | SCHD, BSV, VIG, UITB, AAPL |
| Q3 2025 | 93 | $191.6M | SCHD, BSV, VIG, UITB, AAPL |
| Q2 2025 | 85 | $177.7M | SCHD, BSV, VIG, UITB, AAPL |
| Q1 2025 | 117 | $233.9M | SCHD, BSV, VIG, UITB, AAPL |
| Q4 2024 | 77 | $172.3M | SCHD, BSV, VIG, AAPL, UITB |
| Q3 2024 | 81 | $167.9M | SCHD, BSV, VIG, AAPL, UITB |
| Q2 2024 | 71 | $146.8M | SCHD, BSV, VIG, AAPL, MGV |
| Q1 2024 | 76 | $143.9M | SCHD, BSV, VIG, AAPL, MGV |