Planning Directions Inc.
In its 13F for Q2 2026 (holdings as of June 30, 2026, filed August 10, 2026), Planning Directions Inc. reported 110 stock positions worth $215.9 million. Its top holding was iShares S&P 500 Value ETF (IVE) at 12.1% of the portfolio, followed by Vanguard Dividend Apprec ETF (VIG, 7.4%) and JPMorgan Income ETF (JPIE, 7.1%). Compared with Q1 2026, it opened 7 new positions, sold out of 3, added to 53 and reduced 39. The biggest buy was JPMorgan Income ETF (JPIE, shares +46%) and the biggest sale Vanguard Short-Term Bond ETF (BSV, shares −25%).
- Most Recent 13F
- Q2 2026
- Location
- GLEN MILLS, PA
- CIK
- 0000821103
- Portfolio Value
- $215.9M (Q2 2026)
- SEC Filing
- 0000821103-26-000007 ↗ filed Aug 10, 2026
Holdings Value
Holdings 110 stocks · $215.9M
| IVE iShares S&P 500 Value ETF | 12.11% | 115,172 | $26.2M | Add +8.7% |
| VIG Vanguard Dividend Apprec ETF | 7.45% | 67,945 | $16.1M | Reduce -1.5% |
| JPIE JPMorgan Income ETF | 7.14% | 334,845 | $15.4M | Add +45.6% |
| SCHD Schwab US DVD Equity ETF | 6.75% | 459,308 | $14.6M | Reduce -5.3% |
| UITB Victoryshares Core Intermedi | 6.59% | 303,886 | $14.2M | Add +1.7% |
| AAPL Apple Inc. | 4.54% | 33,856 | $9.8M | Reduce -21.0% |
| MGV Vngrd Mrgstr MG CP VL ETF-Ui | 3.15% | 41,638 | $6.8M | Reduce -6.2% |
| VOT Vngrd Mrngstr MC GRW ETF-Usd | 3.13% | 22,040 | $6.8M | Add +6.5% |
| VT Vanguard Tot World STK ETF | 2.79% | 38,436 | $6.0M | Reduce -0.4% |
| IJR iShares Core S&P Small-Cap E | 2.65% | 38,614 | $5.7M | Add +2.6% |
| FLDR Fidelity Low Durat Fact ETF | 2.56% | 110,473 | $5.5M | Reduce -7.9% |
| VUG Vanguard Mrngstar GR ETF-Sui | 2.41% | 60,338 | $5.2M | Reduce -1.8% |
| ISTB iShares Core 1-5 Year Usd Bo | 2.36% | 105,786 | $5.1M | Add +10.6% |
| BSV Vanguard Short-Term Bond ETF | 2.22% | 61,633 | $4.8M | Reduce -24.6% |
| JEPI JPMorgan Equity Premium Inco | 1.81% | 69,044 | $3.9M | Add +11.5% |
| VCSH Vanguard S/T Corp. Bond ETF | 1.76% | 48,059 | $3.8M | Reduce -9.1% |
| JEPQ JPM Nasdaq Equity Premium filed as J P MORGAN EXCHANGE TRADED F | 1.57% | 55,104 | $3.4M | Add +12.0% |
| SDY SS SPDR S&P Dividend ETF | 1.32% | 18,714 | $2.8M | Add +4.7% |
| IUSG iShares Core S&P U.S. Growth | 1.27% | 14,559 | $2.7M | Reduce -2.0% |
| NEAR iShares SH Dba ETF Usd Inc. | 1.10% | 46,706 | $2.4M | Add +11.8% |
| AMAT Applied Materials Inc. | 1.09% | 3,259 | $2.4M | Add +0.1% |
| NVDA Nvidia Corp. | 0.98% | 10,565 | $2.1M | Reduce -33.3% |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.95% | 9,457 | $2.1M | Reduce -6.5% |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 0.82% | 21,966 | $1.8M | Reduce -13.5% |
| JIRE JPMorgan Int Res Enh Eqty | 0.73% | 19,116 | $1.6M | Reduce -2.9% |
| SHYG iShares 0-5 YR HY Corp. Bond | 0.69% | 35,255 | $1.5M | Add +2.3% |
| VBR Vngrd Mrngst SL-CP Val ETF-U | 0.68% | 5,999 | $1.5M | Reduce -2.3% |
| ACWV iShares MSCI Global Min Vol | 0.63% | 11,278 | $1.4M | Reduce -1.1% |
| VOE Vngrd Mrngstr MD-Cap Val ETF | 0.61% | 6,635 | $1.3M | Reduce -4.2% |
| AMZN Amazon.com Inc. | 0.60% | 5,477 | $1.3M | Reduce -16.1% |
| XLP SS Consumer Staples Sel Sect | 0.57% | 14,704 | $1.2M | Reduce -6.3% |
| MSFT Microsoft Corp. | 0.56% | 3,232 | $1.2M | Reduce -6.3% |
| VOO Vanguard S&P 500 ETF | 0.54% | 1,683 | $1.2M | Reduce -27.8% |
| COHR Coherent Corp. | 0.53% | 2,900 | $1.1M | No change |
| IYJ iShares U.S. Industrials ETF | 0.51% | 6,548 | $1.1M | Reduce -3.3% |
| XAR SS SPDR S&P Aerospace Def | 0.49% | 3,706 | $1.1M | Add +16.8% |
| DELL Dell Technologies -C | 0.48% | 2,405 | $1.0M | Reduce -1.8% |
| JMUB JPMorgan Municipal ETF | 0.48% | 20,250 | $1.0M | Add +0.9% |
| VGT Vanguard Info Tech ETF | 0.40% | 7,208 | $862K | Add +186.0% |
| ITA iShares U.S. Aerospace & Def | 0.38% | 3,347 | $812K | Add +2.6% |
| VB Vanguard Most SM-Cap ETF-Usd | 0.36% | 2,591 | $785K | Reduce -9.1% |
| VHT Vanguard Health Care ETF | 0.36% | 2,618 | $783K | Reduce -12.5% |
| VCIT Vanguard Int-Term Corporate | 0.34% | 8,881 | $734K | Add +1.2% |
| PANW Palo Alto Networks Inc. | 0.34% | 2,150 | $733K | No change |
| VIGI Vanguard Int Div App Indx FD | 0.34% | 7,765 | $725K | Add +73.4% |
| IWD iShares Russell 1000 Value E | 0.33% | 2,930 | $710K | Add +6.3% |
| WMT Walmart Inc. | 0.31% | 5,917 | $670K | Add +0.3% |
| VTEB Vanguard Tax-Exempt Bond ETF | 0.30% | 12,746 | $645K | Add +0.8% |
| GOOGL Alphabet Inc. Class A | 0.28% | 1,706 | $610K | Add +1.3% |
| XLU St Sr Utl SL SE SPDR ETF-Usd | 0.28% | 13,130 | $595K | Add +1.7% |
| XOM Exxon Mobil Corp. | 0.27% | 4,198 | $574K | Add +0.1% |
| IYH iShares U.S. Healthcare ETF | 0.26% | 8,348 | $559K | Reduce -5.0% |
| CEG Constellation Energy | 0.24% | 2,103 | $522K | Reduce -17.4% |
| VWO Vanguard Ftse Emerging Marke | 0.24% | 8,673 | $518K | Add +21.9% |
| COIN Coinbase Global Inc. Class A | 0.24% | 3,528 | $516K | No change |
| RSPS Invesco S&P 500 Equal Weight | 0.24% | 17,188 | $515K | Reduce -20.5% |
| CAT Caterpillar Inc. | 0.23% | 472 | $503K | No change |
| WSFS WSFS Financial Corp. | 0.23% | 6,544 | $502K | Add +0.3% |
| VBK Van Morst SML-Cap Gro-Usd Inc. | 0.23% | 1,341 | $490K | Reduce -1.3% |
| VXUS Vanguard Total Intl Stock | 0.22% | 5,488 | $469K | Reduce -10.9% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.22% | 627 | $468K | Add +0.2% |
| IWS iShares Russell Mid-Cap Valu | 0.21% | 2,791 | $459K | Add +2.9% |
| DE Deere & Co. | 0.21% | 718 | $456K | Add +0.3% |
| IYW iShares Ustechnology ETF | 0.21% | 1,786 | $450K | Reduce -2.4% |
| MGK Vngrd Mrgstr MG CP GR ETF-Ui | 0.21% | 5,060 | $445K | Reduce -1.8% |
| SCHA Schwab US Small-Cap ETF | 0.20% | 12,011 | $434K | Reduce -9.7% |
| ALAB Astera Labs Inc. | 0.20% | 875 | $423K | New |
| PAVE Global X US Infrastructure | 0.19% | 6,992 | $412K | No change |
| IYC iShares US Consumer Discreti | 0.19% | 3,987 | $403K | Add +0.1% |
| USMV iShares MSCI USA Min Vol Fac | 0.18% | 4,053 | $391K | Reduce -14.3% |
| VUSB Vanguard Ultra Short Bond Et | 0.18% | 7,713 | $384K | Add +5.8% |
| MCD McDonald's Corp. | 0.17% | 1,389 | $375K | Add +0.4% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.17% | 744 | $372K | No change |
| JPLD JPMorgan Ltd. Duration ETF | 0.17% | 6,871 | $359K | Add +65.8% |
| FDVV Fidelity High Dividend ETF | 0.16% | 5,857 | $353K | Add +13.9% |
| PPA Invesco Aerospace & Defense | 0.16% | 1,952 | $345K | Add +7.9% |
| USTB Victoryshares Short-Term Bon | 0.16% | 6,768 | $343K | Add +1.1% |
| VYM Vanguard High DVD Yield ETF | 0.16% | 2,137 | $338K | Add +0.6% |
| LRCX Lam Research Corp. | 0.16% | 775 | $336K | New |
| XPAY Rodh S&P 500 Tar 20 M Di ETF | 0.15% | 6,077 | $325K | Add +5.7% |
| MRVL Marvell Technology Inc. | 0.15% | 1,080 | $322K | New |
| BIV Vanguard Intermediate-Term B | 0.14% | 3,909 | $300K | Add +3.5% |
| HD Home Depot Inc. | 0.14% | 845 | $298K | Add +0.1% |
| NEE Nextera Energy Inc. | 0.14% | 3,384 | $297K | Add +10.0% |
| ITOT iShares Core S&P Total U.S. | 0.14% | 1,800 | $296K | Add +0.2% |
| IJH iShares Core S&P Midcap ETF | 0.14% | 3,786 | $292K | Add +13.6% |
| LOAR Loar Holdings Inc. | 0.13% | 3,572 | $288K | No change |
| FIGB Fidelity Invest GRD BND ETF | 0.13% | 6,712 | $287K | Add +1.0% |
| NSC Norfolk Southern Corp. | 0.13% | 907 | $285K | Add +0.4% |
| IVV iShares Core S&P 500 ETF | 0.13% | 372 | $278K | New |
| FVD First Trust Value Line DVD | 0.13% | 5,609 | $270K | Reduce -37.4% |
| LOW Lowe's Cos Inc. | 0.12% | 1,202 | $265K | Add +0.5% |
| ACNB Acnb Corp. | 0.12% | 4,433 | $263K | No change |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.12% | 927 | $261K | Reduce -12.2% |
| PLTR Palantir Technologies Inc. Class A | 0.12% | 2,178 | $254K | Add +14.4% |
| JPM JPMorgan Chase & Co. | 0.11% | 712 | $233K | Add +0.6% |
| NULG Nuveen ESG LRG-Cap GRW ETF | 0.11% | 1,943 | $227K | New |
| AXP American Express Co. | 0.11% | 671 | $227K | New |
| PEP Pepsico Inc. | 0.10% | 1,626 | $220K | Add +0.9% |
| HCA HCA Healthcare Inc. | 0.10% | 558 | $217K | No change |
Portfolio Sells Q1 2026 → Q2 2026
| BSV Vanguard Short-Term Bond ETF | Reduce -24.6% | 2.22% | −1.02 |
| AAPL Apple Inc. | Reduce -21.0% | 4.54% | −0.97 |
| SCHD Schwab US DVD Equity ETF | Reduce -5.3% | 6.75% | −0.79 |
| FLDR Fidelity Low Durat Fact ETF | Reduce -7.9% | 2.56% | −0.47 |
| NVDA Nvidia Corp. | Reduce -33.3% | 0.98% | −0.42 |
| VCSH Vanguard S/T Corp. Bond ETF | Reduce -9.1% | 1.76% | −0.36 |
| VOO Vanguard S&P 500 ETF | Reduce -27.8% | 0.54% | −0.17 |
| BA The Boeing Co. | Sold out | 0.00% | −0.15 |
| DGRO iShares Core Dividend Growth | Sold out | 0.00% | −0.13 |
| CEG Constellation Energy | Reduce -17.4% | 0.24% | −0.12 |
| TBUX T Rowe Price Ultra Short-Ter | Sold out | 0.00% | −0.11 |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | Reduce -13.5% | 0.82% | −0.10 |
| MGV Vngrd Mrgstr MG CP VL ETF-Ui | Reduce -6.2% | 3.15% | −0.10 |
| FVD First Trust Value Line DVD | Reduce -37.4% | 0.13% | −0.09 |
| MSFT Microsoft Corp. | Reduce -6.3% | 0.56% | −0.09 |
| XLP SS Consumer Staples Sel Sect | Reduce -6.3% | 0.57% | −0.09 |
| RSPS Invesco S&P 500 Equal Weight | Reduce -20.5% | 0.24% | −0.08 |
| AMZN Amazon.com Inc. | Reduce -16.1% | 0.60% | −0.08 |
| COST Costco Wholesale Corp. | Reduce -33.7% | 0.10% | −0.07 |
| VIG Vanguard Dividend Apprec ETF | Reduce -1.5% | 7.45% | −0.06 |
| ACWV iShares MSCI Global Min Vol | Reduce -1.1% | 0.63% | −0.06 |
| VHT Vanguard Health Care ETF | Reduce -12.5% | 0.36% | −0.05 |
| VTV Vanguard Mrngstr Val ETF-Aui | Reduce -6.5% | 0.95% | −0.05 |
| USMV iShares MSCI USA Min Vol Fac | Reduce -14.3% | 0.18% | −0.04 |
| VOE Vngrd Mrngstr MD-Cap Val ETF | Reduce -4.2% | 0.61% | −0.04 |
| JIRE JPMorgan Int Res Enh Eqty | Reduce -2.9% | 0.73% | −0.02 |
| VXUS Vanguard Total Intl Stock | Reduce -10.9% | 0.22% | −0.02 |
| PG The Procter & Gamble Co. | Reduce -11.2% | 0.09% | −0.02 |
| IYH iShares U.S. Healthcare ETF | Reduce -5.0% | 0.26% | −0.02 |
| VB Vanguard Most SM-Cap ETF-Usd | Reduce -9.1% | 0.36% | −0.01 |
| JNJ Johnson & Johnson | Reduce -6.1% | 0.09% | −0.01 |
| IBM Intl Business Machines Corp. | Reduce -12.2% | 0.12% | −0.01 |
| IYJ iShares U.S. Industrials ETF | Reduce -3.3% | 0.51% | −0.00 |
| VBR Vngrd Mrngst SL-CP Val ETF-U | Reduce -2.3% | 0.68% | +0.00 |
| SCHA Schwab US Small-Cap ETF | Reduce -9.7% | 0.20% | +0.01 |
| MGK Vngrd Mrgstr MG CP GR ETF-Ui | Reduce -1.8% | 0.21% | +0.01 |
| VBK Van Morst SML-Cap Gro-Usd Inc. | Reduce -1.3% | 0.23% | +0.02 |
| IYW iShares Ustechnology ETF | Reduce -2.4% | 0.21% | +0.04 |
| VT Vanguard Tot World STK ETF | Reduce -0.4% | 2.79% | +0.09 |
| IUSG iShares Core S&P U.S. Growth | Reduce -2.0% | 1.27% | +0.10 |
| VUG Vanguard Mrngstar GR ETF-Sui | Reduce -1.8% | 2.41% | +0.14 |
| DELL Dell Technologies -C | Reduce -1.8% | 0.48% | +0.28 |
Portfolio Buys Q1 2026 → Q2 2026
| JPIE JPMorgan Income ETF | Add +45.6% | 7.14% | +1.78 |
| IVE iShares S&P 500 Value ETF | Add +8.7% | 12.11% | +0.79 |
| AMAT Applied Materials Inc. | Add +0.1% | 1.09% | +0.53 |
| VOT Vngrd Mrngstr MC GRW ETF-Usd | Add +6.5% | 3.13% | +0.43 |
| VGT Vanguard Info Tech ETF | Add +186.0% | 0.40% | +0.29 |
| IJR iShares Core S&P Small-Cap E | Add +2.6% | 2.65% | +0.28 |
| ALAB Astera Labs Inc. | New | 0.20% | +0.20 |
| JEPQ JPM Nasdaq Equity Premium | Add +12.0% | 1.57% | +0.19 |
| LRCX Lam Research Corp. | New | 0.16% | +0.16 |
| MRVL Marvell Technology Inc. | New | 0.15% | +0.15 |
| VIGI Vanguard Int Div App Indx FD | Add +73.4% | 0.34% | +0.14 |
| IVV iShares Core S&P 500 ETF | New | 0.13% | +0.13 |
| NULG Nuveen ESG LRG-Cap GRW ETF | New | 0.11% | +0.11 |
| AXP American Express Co. | New | 0.11% | +0.11 |
| VEA Vanguard Ftse Developed ETF | New | 0.10% | +0.10 |
| XAR SS SPDR S&P Aerospace Def | Add +16.8% | 0.49% | +0.08 |
| JPLD JPMorgan Ltd. Duration ETF | Add +65.8% | 0.17% | +0.06 |
| VWO Vanguard Ftse Emerging Marke | Add +21.9% | 0.24% | +0.05 |
| GOOGL Alphabet Inc. Class A | Add +1.3% | 0.28% | +0.04 |
| IWD iShares Russell 1000 Value E | Add +6.3% | 0.33% | +0.03 |
| JEPI JPMorgan Equity Premium Inco | Add +11.5% | 1.81% | +0.03 |
| IJH iShares Core S&P Midcap ETF | Add +13.6% | 0.14% | +0.02 |
| NEAR iShares SH Dba ETF Usd Inc. | Add +11.8% | 1.10% | +0.02 |
| FDVV Fidelity High Dividend ETF | Add +13.9% | 0.16% | +0.02 |
| ISTB iShares Core 1-5 Year Usd Bo | Add +10.6% | 2.36% | +0.02 |
| WSFS WSFS Financial Corp. | Add +0.3% | 0.23% | +0.02 |
| ITA iShares U.S. Aerospace & Def | Add +2.6% | 0.38% | +0.01 |
| IWS iShares Russell Mid-Cap Valu | Add +2.9% | 0.21% | +0.01 |
| SPY SS SPDR S&P 500 ETF Trust-US | Add +0.2% | 0.22% | +0.01 |
| XPAY Rodh S&P 500 Tar 20 M Di ETF | Add +5.7% | 0.15% | +0.01 |
| PPA Invesco Aerospace & Defense | Add +7.9% | 0.16% | +0.01 |
| ITOT iShares Core S&P Total U.S. | Add +0.2% | 0.14% | +0.01 |
| DE Deere & Co. | Add +0.3% | 0.21% | +0.01 |
| JPM JPMorgan Chase & Co. | Add +0.6% | 0.11% | +0.00 |
| NSC Norfolk Southern Corp. | Add +0.4% | 0.13% | +0.00 |
| AGNC AGNC Investment Corp. | Add +0.2% | 0.09% | −0.00 |
| SDY SS SPDR S&P Dividend ETF | Add +4.7% | 1.32% | −0.00 |
| HD Home Depot Inc. | Add +0.1% | 0.14% | −0.00 |
| VYM Vanguard High DVD Yield ETF | Add +0.6% | 0.16% | −0.00 |
| VUSB Vanguard Ultra Short Bond Et | Add +5.8% | 0.18% | −0.01 |
| NEE Nextera Energy Inc. | Add +10.0% | 0.14% | −0.01 |
| RSPU Invesco S&P 500 Equal Weight | Add +0.5% | 0.10% | −0.01 |
| IYC iShares US Consumer Discreti | Add +0.1% | 0.19% | −0.01 |
| BIV Vanguard Intermediate-Term B | Add +3.5% | 0.14% | −0.01 |
| FIGB Fidelity Invest GRD BND ETF | Add +1.0% | 0.13% | −0.01 |
| EFAV iShares MSCI Eafe Min Vol Fa | Add +1.9% | 0.10% | −0.01 |
| USTB Victoryshares Short-Term Bon | Add +1.1% | 0.16% | −0.01 |
| EXC Exelon Corp. | Add +0.1% | 0.10% | −0.01 |
| LOW Lowe's Cos Inc. | Add +0.5% | 0.12% | −0.02 |
| VTEB Vanguard Tax-Exempt Bond ETF | Add +0.8% | 0.30% | −0.02 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 110 | $215.9M | IVE, VIG, JPIE, SCHD, UITB |
| Q1 2026 | 106 | $197.6M | IVE, SCHD, VIG, UITB, AAPL |
| Q4 2025 | 101 | $198.4M | SCHD, BSV, VIG, UITB, AAPL |
| Q3 2025 | 93 | $191.6M | SCHD, BSV, VIG, UITB, AAPL |
| Q2 2025 | 85 | $177.7M | SCHD, BSV, VIG, UITB, AAPL |
| Q1 2025 | 117 | $233.9M | SCHD, BSV, VIG, UITB, AAPL |
| Q4 2024 | 77 | $172.3M | SCHD, BSV, VIG, AAPL, UITB |
| Q3 2024 | 81 | $167.9M | SCHD, BSV, VIG, AAPL, UITB |
| Q2 2024 | 71 | $146.8M | SCHD, BSV, VIG, AAPL, MGV |
| Q1 2024 | 76 | $143.9M | SCHD, BSV, VIG, AAPL, MGV |