Planning Directions Inc.
In its 13F for Q1 2026 (holdings as of March 31, 2026, filed April 15, 2026), Planning Directions Inc. reported 106 stock positions worth $197.6 million. Its top holding was iShares S&P 500 Value ETF (IVE) at 11.3% of the portfolio, followed by Schwab US DVD Equity ETF (SCHD, 7.5%) and Vanguard Dividend Apprec ETF (VIG, 7.5%). Compared with Q4 2025, it opened 9 new positions, sold out of 4, added to 55 and reduced 35. The biggest buy was a new position in iShares S&P 500 Value ETF (IVE) and the biggest sale Schwab US DVD Equity ETF (SCHD, shares −64%).
- Most Recent 13F
- Q2 2026
- Location
- GLEN MILLS, PA
- CIK
- 0000821103
- Portfolio Value
- $197.6M (Q1 2026)
- SEC Filing
- 0000821103-26-000005 ↗ filed Apr 15, 2026
Holdings Value
Holdings 106 stocks · $197.6M
| IVE iShares S&P 500 Value ETF | 11.32% | 105,962 | $22.4M | New |
| SCHD Schwab US DVD Equity ETF | 7.53% | 485,048 | $14.9M | Reduce -63.9% |
| VIG Vanguard Dividend Apprec ETF | 7.51% | 69,009 | $14.8M | Add +1.4% |
| UITB Victoryshares Core Intermedi | 7.11% | 298,691 | $14.0M | Add +6.4% |
| AAPL Apple Inc. | 5.50% | 42,845 | $10.9M | Add +0.5% |
| JPIE JPMorgan Income ETF | 5.36% | 229,934 | $10.6M | New |
| MGV Vngrd Mrgstr MG CP VL ETF-Ui | 3.26% | 44,376 | $6.4M | Add +2.8% |
| BSV Vanguard Short-Term Bond ETF | 3.24% | 81,713 | $6.4M | Reduce -61.5% |
| FLDR Fidelity Low Durat Fact ETF | 3.04% | 119,909 | $6.0M | Add +5.6% |
| VT Vanguard Tot World STK ETF | 2.70% | 38,584 | $5.3M | Reduce -3.5% |
| VOT Vngrd Mrngstr MC GRW ETF-Usd | 2.69% | 20,690 | $5.3M | Add +2.8% |
| IJR iShares Core S&P Small-Cap E | 2.37% | 37,635 | $4.7M | Reduce -36.9% |
| ISTB iShares Core 1-5 Year Usd Bo | 2.35% | 95,634 | $4.6M | New |
| VUG Vanguard Mrngstar GR ETF-Sui | 2.26% | 10,240 | $4.5M | Reduce -4.0% |
| VCSH Vanguard S/T Corp. Bond ETF | 2.12% | 52,859 | $4.2M | Reduce -17.4% |
| JEPI JPMorgan Equity Premium Inco | 1.78% | 61,915 | $3.5M | Add +10.3% |
| NVDA Nvidia Corp. | 1.40% | 15,844 | $2.8M | Add +2.3% |
| JEPQ JPM Nasdaq Equity Premium filed as J P MORGAN EXCHANGE TRADED F | 1.38% | 49,190 | $2.7M | Add +8.2% |
| SDY SS SPDR S&P Dividend ETF | 1.32% | 17,873 | $2.6M | Reduce -0.7% |
| IUSG iShares Core S&P U.S. Growth | 1.17% | 14,862 | $2.3M | Reduce -0.9% |
| NEAR iShares SH Dba ETF Usd Inc. | 1.07% | 41,769 | $2.1M | Add +29.4% |
| VTV Vanguard Mrngstr Val ETF-Aui | 1.00% | 10,110 | $2.0M | Add +10.2% |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 0.92% | 6,350 | $1.8M | Reduce -11.0% |
| JIRE JPMorgan Int Res Enh Eqty | 0.75% | 19,687 | $1.5M | Add +12.7% |
| SHYG iShares 0-5 YR HY Corp. Bond | 0.74% | 34,459 | $1.5M | Reduce -73.3% |
| VOO Vanguard S&P 500 ETF | 0.71% | 2,332 | $1.4M | Reduce -1.3% |
| ACWV iShares MSCI Global Min Vol | 0.69% | 11,406 | $1.4M | No change |
| AMZN Amazon.com Inc. | 0.69% | 6,528 | $1.4M | Reduce -0.9% |
| VBR Vngrd Mrngst SL-CP Val ETF-U | 0.68% | 6,139 | $1.3M | Reduce -6.6% |
| XLP SS Consumer Staples Sel Sect | 0.65% | 15,687 | $1.3M | Add +0.0% |
| MSFT Microsoft Corp. | 0.65% | 3,451 | $1.3M | Add +19.6% |
| VOE Vngrd Mrngstr MD-Cap Val ETF | 0.65% | 6,922 | $1.3M | Reduce -2.8% |
| AMAT Applied Materials Inc. | 0.56% | 3,256 | $1.1M | Add +0.1% |
| JMUB JPMorgan Municipal ETF | 0.51% | 20,066 | $1.0M | Add +0.9% |
| IYJ iShares U.S. Industrials ETF | 0.51% | 6,771 | $999K | Reduce -2.4% |
| VHT Vanguard Health Care ETF | 0.41% | 2,993 | $815K | Reduce -2.5% |
| XAR SS SPDR S&P Aerospace Def | 0.41% | 3,172 | $806K | Add +0.8% |
| VB Vanguard Most SM-Cap ETF-Usd | 0.38% | 2,850 | $746K | Reduce -3.6% |
| WMT Walmart Inc. | 0.37% | 5,897 | $733K | Add +5.5% |
| VCIT Vanguard Int-Term Corporate | 0.37% | 8,773 | $726K | Add +37.2% |
| ITA iShares U.S. Aerospace & Def | 0.36% | 3,262 | $713K | Add +86.2% |
| XOM Exxon Mobil Corp. | 0.36% | 4,196 | $712K | Reduce -0.2% |
| CEG Constellation Energy | 0.36% | 2,547 | $711K | Add +12.1% |
| COHR Coherent Corp. | 0.35% | 2,900 | $691K | Add +3.6% |
| RSPS Invesco S&P 500 Equal Weight | 0.32% | 21,610 | $637K | Reduce -6.5% |
| VTEB Vanguard Tax-Exempt Bond ETF | 0.32% | 12,640 | $631K | Reduce -31.9% |
| COIN Coinbase Global Inc. Class A | 0.31% | 3,528 | $616K | Add +2.9% |
| XLU St Sr Utl SL SE SPDR ETF-Usd | 0.30% | 12,914 | $593K | Add +3.6% |
| IWD iShares Russell 1000 Value E | 0.30% | 2,756 | $589K | New |
| IYH iShares U.S. Healthcare ETF | 0.27% | 8,792 | $542K | Reduce -12.1% |
| GOOGL Alphabet Inc. Class A | 0.25% | 1,685 | $485K | Reduce -2.9% |
| VXUS Vanguard Total Intl Stock | 0.24% | 6,158 | $475K | Add +0.1% |
| USMV iShares MSCI USA Min Vol Fac | 0.22% | 4,730 | $439K | Reduce -1.9% |
| MCD McDonald's Corp. | 0.22% | 1,383 | $430K | Reduce -1.7% |
| WSFS WSFS Financial Corp. | 0.22% | 6,525 | $427K | Add +5.3% |
| FVD First Trust Value Line DVD | 0.21% | 8,966 | $422K | Reduce -0.7% |
| VBK Van Morst SML-Cap Gro-Usd Inc. | 0.21% | 1,358 | $410K | Add +1.9% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.21% | 626 | $407K | Reduce -5.4% |
| DE Deere & Co. | 0.20% | 716 | $403K | Add +0.3% |
| DELL Dell Technologies -C | 0.20% | 2,448 | $402K | Add +0.4% |
| VIGI Vanguard Int Div App Indx FD | 0.20% | 4,479 | $396K | Add +68.8% |
| IWS iShares Russell Mid-Cap Valu | 0.20% | 2,712 | $395K | Add +6.6% |
| SCHA Schwab US Small-Cap ETF | 0.20% | 13,305 | $387K | Add +0.1% |
| IYC iShares US Consumer Discreti | 0.20% | 3,982 | $386K | Add +0.1% |
| VWO Vanguard Ftse Emerging Marke | 0.19% | 7,115 | $385K | Add +40.0% |
| MGK Vngrd Mrgstr MG CP GR ETF-Ui | 0.19% | 1,031 | $379K | Add +15.7% |
| VUSB Vanguard Ultra Short Bond Et | 0.18% | 7,290 | $363K | Add +0.1% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.18% | 744 | $357K | Add +42.0% |
| PAVE Global X US Infrastructure | 0.18% | 6,992 | $355K | Reduce -0.5% |
| PANW Palo Alto Networks Inc. | 0.17% | 2,150 | $345K | Reduce -0.9% |
| USTB Victoryshares Short-Term Bon | 0.17% | 6,692 | $339K | Reduce -3.5% |
| CAT Caterpillar Inc. | 0.17% | 472 | $334K | Add +0.2% |
| COST Costco Wholesale Corp. | 0.17% | 335 | $333K | Add +0.3% |
| IYW iShares Ustechnology ETF | 0.17% | 1,830 | $332K | Reduce -29.9% |
| VYM Vanguard High DVD Yield ETF | 0.16% | 2,124 | $315K | Add +3.0% |
| PPA Invesco Aerospace & Defense | 0.15% | 1,809 | $300K | New |
| BIV Vanguard Intermediate-Term B | 0.15% | 3,777 | $291K | Add +0.7% |
| BA The Boeing Co. | 0.15% | 1,455 | $290K | No change |
| FIGB Fidelity Invest GRD BND ETF | 0.14% | 6,646 | $286K | Add +1.0% |
| NEE Nextera Energy Inc. | 0.14% | 3,077 | $286K | Add +0.6% |
| FDVV Fidelity High Dividend ETF | 0.14% | 5,144 | $284K | Add +0.8% |
| LOW Lowe's Cos Inc. | 0.14% | 1,196 | $283K | Add +0.4% |
| XPAY Rodh S&P 500 Tar 20 M Di ETF | 0.14% | 5,752 | $281K | Add +35.4% |
| PLTR Palantir Technologies Inc. Class A | 0.14% | 1,903 | $278K | Add +29.0% |
| HD Home Depot Inc. | 0.14% | 844 | $278K | Reduce -11.1% |
| HCA HCA Healthcare Inc. | 0.13% | 558 | $264K | No change |
| DGRO iShares Core Dividend Growth | 0.13% | 3,742 | $263K | Add +5.4% |
| NSC Norfolk Southern Corp. | 0.13% | 903 | $259K | Add +0.4% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.13% | 1,056 | $256K | Add +0.6% |
| ITOT iShares Core S&P Total U.S. | 0.13% | 1,796 | $256K | Reduce -5.4% |
| PEP Pepsico Inc. | 0.13% | 1,612 | $250K | Add +1.6% |
| IJH iShares Core S&P Midcap ETF | 0.11% | 3,333 | $225K | New |
| PG The Procter & Gamble Co. | 0.11% | 1,558 | $225K | Reduce -3.1% |
| EFAV iShares MSCI Eafe Min Vol Fa | 0.11% | 2,428 | $222K | Reduce -14.5% |
| VGT Vanguard Info Tech ETF | 0.11% | 315 | $220K | No change |
| TBUX T Rowe Price Ultra Short-Ter | 0.11% | 4,374 | $218K | Add +1.0% |
| EXC Exelon Corp. | 0.11% | 4,420 | $217K | New |
| JPLD JPMorgan Ltd. Duration ETF | 0.11% | 4,145 | $216K | Add +1.0% |
| ACNB Acnb Corp. | 0.11% | 4,433 | $212K | No change |
| RSPU Invesco S&P 500 Equal Weight | 0.11% | 2,602 | $211K | Reduce -10.1% |
Portfolio Sells Q4 2025 → Q1 2026
| SCHD Schwab US DVD Equity ETF | Reduce -63.9% | 7.53% | −11.06 |
| BSV Vanguard Short-Term Bond ETF | Reduce -61.5% | 3.24% | −5.20 |
| SHYG iShares 0-5 YR HY Corp. Bond | Reduce -73.3% | 0.74% | −2.05 |
| IJR iShares Core S&P Small-Cap E | Reduce -36.9% | 2.37% | −1.24 |
| VCSH Vanguard S/T Corp. Bond ETF | Reduce -17.4% | 2.12% | −0.45 |
| VUG Vanguard Mrngstar GR ETF-Sui | Reduce -4.0% | 2.26% | −0.36 |
| VTEB Vanguard Tax-Exempt Bond ETF | Reduce -31.9% | 0.32% | −0.15 |
| VT Vanguard Tot World STK ETF | Reduce -3.5% | 2.70% | −0.14 |
| IVV iShares Core S&P 500 ETF | Sold out | 0.00% | −0.13 |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | Reduce -11.0% | 0.92% | −0.12 |
| META Meta Platforms Inc. Class A | Sold out | 0.00% | −0.12 |
| BX Blackstone Inc. | Sold out | 0.00% | −0.11 |
| GOOG Alphabet Inc. Class C | Sold out | 0.00% | −0.11 |
| IUSG iShares Core S&P U.S. Growth | Reduce -0.9% | 1.17% | −0.10 |
| IYW iShares Ustechnology ETF | Reduce -29.9% | 0.17% | −0.09 |
| AMZN Amazon.com Inc. | Reduce -0.9% | 0.69% | −0.08 |
| IYH iShares U.S. Healthcare ETF | Reduce -12.1% | 0.27% | −0.05 |
| VOO Vanguard S&P 500 ETF | Reduce -1.3% | 0.71% | −0.04 |
| VHT Vanguard Health Care ETF | Reduce -2.5% | 0.41% | −0.03 |
| GOOGL Alphabet Inc. Class A | Reduce -2.9% | 0.25% | −0.03 |
| PANW Palo Alto Networks Inc. | Reduce -0.9% | 0.17% | −0.03 |
| VBR Vngrd Mrngst SL-CP Val ETF-U | Reduce -6.6% | 0.68% | −0.03 |
| HD Home Depot Inc. | Reduce -11.1% | 0.14% | −0.02 |
| SPY SS SPDR S&P 500 ETF Trust-US | Reduce -5.4% | 0.21% | −0.02 |
| RSPS Invesco S&P 500 Equal Weight | Reduce -6.5% | 0.32% | −0.02 |
| ITOT iShares Core S&P Total U.S. | Reduce -5.4% | 0.13% | −0.01 |
| IYJ iShares U.S. Industrials ETF | Reduce -2.4% | 0.51% | −0.01 |
| EFAV iShares MSCI Eafe Min Vol Fa | Reduce -14.5% | 0.11% | −0.01 |
| USMV iShares MSCI USA Min Vol Fac | Reduce -1.9% | 0.22% | −0.01 |
| VB Vanguard Most SM-Cap ETF-Usd | Reduce -3.6% | 0.38% | −0.01 |
| USTB Victoryshares Short-Term Bon | Reduce -3.5% | 0.17% | −0.01 |
| RSPU Invesco S&P 500 Equal Weight | Reduce -10.1% | 0.11% | −0.00 |
| PG The Procter & Gamble Co. | Reduce -3.1% | 0.11% | −0.00 |
| MCD McDonald's Corp. | Reduce -1.7% | 0.22% | +0.00 |
| FVD First Trust Value Line DVD | Reduce -0.7% | 0.21% | +0.00 |
| VOE Vngrd Mrngstr MD-Cap Val ETF | Reduce -2.8% | 0.65% | +0.01 |
| PAVE Global X US Infrastructure | Reduce -0.5% | 0.18% | +0.01 |
| SDY SS SPDR S&P Dividend ETF | Reduce -0.7% | 1.32% | +0.06 |
| XOM Exxon Mobil Corp. | Reduce -0.2% | 0.36% | +0.11 |
Portfolio Buys Q4 2025 → Q1 2026
| IVE iShares S&P 500 Value ETF | New | 11.32% | +11.32 |
| JPIE JPMorgan Income ETF | New | 5.36% | +5.36 |
| ISTB iShares Core 1-5 Year Usd Bo | New | 2.35% | +2.35 |
| UITB Victoryshares Core Intermedi | Add +6.4% | 7.11% | +0.41 |
| IWD iShares Russell 1000 Value E | New | 0.30% | +0.30 |
| NEAR iShares SH Dba ETF Usd Inc. | Add +29.4% | 1.07% | +0.24 |
| MGV Vngrd Mrgstr MG CP VL ETF-Ui | Add +2.8% | 3.26% | +0.18 |
| ITA iShares U.S. Aerospace & Def | Add +86.2% | 0.36% | +0.17 |
| FLDR Fidelity Low Durat Fact ETF | Add +5.6% | 3.04% | +0.16 |
| JEPI JPMorgan Equity Premium Inco | Add +10.3% | 1.78% | +0.16 |
| PPA Invesco Aerospace & Defense | New | 0.15% | +0.15 |
| AMAT Applied Materials Inc. | Add +0.1% | 0.56% | +0.14 |
| VTV Vanguard Mrngstr Val ETF-Aui | Add +10.2% | 1.00% | +0.12 |
| IJH iShares Core S&P Midcap ETF | New | 0.11% | +0.11 |
| EXC Exelon Corp. | New | 0.11% | +0.11 |
| JNJ Johnson & Johnson | New | 0.11% | +0.11 |
| LOAR Loar Holdings Inc. | New | 0.10% | +0.10 |
| VCIT Vanguard Int-Term Corporate | Add +37.2% | 0.37% | +0.10 |
| JIRE JPMorgan Int Res Enh Eqty | Add +12.7% | 0.75% | +0.10 |
| COHR Coherent Corp. | Add +3.6% | 0.35% | +0.09 |
| VIGI Vanguard Int Div App Indx FD | Add +68.8% | 0.20% | +0.08 |
| WMT Walmart Inc. | Add +5.5% | 0.37% | +0.06 |
| VWO Vanguard Ftse Emerging Marke | Add +40.0% | 0.19% | +0.06 |
| JEPQ JPM Nasdaq Equity Premium | Add +8.2% | 1.38% | +0.05 |
| DELL Dell Technologies -C | Add +0.4% | 0.20% | +0.05 |
| BRK.B Berkshire Hathaway Inc. Class B | Add +42.0% | 0.18% | +0.05 |
| WSFS WSFS Financial Corp. | Add +5.3% | 0.22% | +0.04 |
| XLP SS Consumer Staples Sel Sect | Add +0.0% | 0.65% | +0.04 |
| DE Deere & Co. | Add +0.3% | 0.20% | +0.04 |
| CAT Caterpillar Inc. | Add +0.2% | 0.17% | +0.03 |
| XLU St Sr Utl SL SE SPDR ETF-Usd | Add +3.6% | 0.30% | +0.03 |
| XPAY Rodh S&P 500 Tar 20 M Di ETF | Add +35.4% | 0.14% | +0.03 |
| XAR SS SPDR S&P Aerospace Def | Add +0.8% | 0.41% | +0.03 |
| COST Costco Wholesale Corp. | Add +0.3% | 0.17% | +0.02 |
| AGNC AGNC Investment Corp. | Add +40.2% | 0.09% | +0.02 |
| NEE Nextera Energy Inc. | Add +0.6% | 0.14% | +0.02 |
| IWS iShares Russell Mid-Cap Valu | Add +6.6% | 0.20% | +0.02 |
| PEP Pepsico Inc. | Add +1.6% | 0.13% | +0.01 |
| VYM Vanguard High DVD Yield ETF | Add +3.0% | 0.16% | +0.01 |
| PLTR Palantir Technologies Inc. Class A | Add +29.0% | 0.14% | +0.01 |
| DGRO iShares Core Dividend Growth | Add +5.4% | 0.13% | +0.01 |
| VXUS Vanguard Total Intl Stock | Add +0.1% | 0.24% | +0.01 |
| MGK Vngrd Mrgstr MG CP GR ETF-Ui | Add +15.7% | 0.19% | +0.01 |
| SCHA Schwab US Small-Cap ETF | Add +0.1% | 0.20% | +0.01 |
| VBK Van Morst SML-Cap Gro-Usd Inc. | Add +1.9% | 0.21% | +0.01 |
| JMUB JPMorgan Municipal ETF | Add +0.9% | 0.51% | +0.00 |
| TBUX T Rowe Price Ultra Short-Ter | Add +1.0% | 0.11% | +0.00 |
| JPLD JPMorgan Ltd. Duration ETF | Add +1.0% | 0.11% | +0.00 |
| VUSB Vanguard Ultra Short Bond Et | Add +0.1% | 0.18% | +0.00 |
| FIGB Fidelity Invest GRD BND ETF | Add +1.0% | 0.14% | +0.00 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 110 | $215.9M | IVE, VIG, JPIE, SCHD, UITB |
| Q1 2026 | 106 | $197.6M | IVE, SCHD, VIG, UITB, AAPL |
| Q4 2025 | 101 | $198.4M | SCHD, BSV, VIG, UITB, AAPL |
| Q3 2025 | 93 | $191.6M | SCHD, BSV, VIG, UITB, AAPL |
| Q2 2025 | 85 | $177.7M | SCHD, BSV, VIG, UITB, AAPL |
| Q1 2025 | 117 | $233.9M | SCHD, BSV, VIG, UITB, AAPL |
| Q4 2024 | 77 | $172.3M | SCHD, BSV, VIG, AAPL, UITB |
| Q3 2024 | 81 | $167.9M | SCHD, BSV, VIG, AAPL, UITB |
| Q2 2024 | 71 | $146.8M | SCHD, BSV, VIG, AAPL, MGV |
| Q1 2024 | 76 | $143.9M | SCHD, BSV, VIG, AAPL, MGV |