Planning Directions Inc.
In its 13F for Q2 2024 (holdings as of June 30, 2024, filed August 9, 2024), Planning Directions Inc. reported 71 stock positions worth $146.8 million. Its top holding was Schwab US DVD Equity ETF (SCHD) at 18.4% of the portfolio, followed by Vanguard Short-Term Bond ETF (BSV, 12.8%) and Vanguard Dividend Apprec ETF (VIG, 9.9%). Compared with Q1 2024, it opened 1 new position, sold out of 6, added to 30 and reduced 34. The biggest buy was a new position in Victoryshares Core Intermedi (UITB) and the biggest sale Vanguard Dividend Apprec ETF (VIG, shares −2%).
- Most Recent 13F
- Q2 2026
- Location
- GLEN MILLS, PA
- CIK
- 0000821103
- Portfolio Value
- $146.8M (Q2 2024)
- SEC Filing
- 0001085146-24-003626 ↗ filed Aug 9, 2024
Holdings Value
Holdings 71 stocks · $146.8M
| SCHD Schwab US DVD Equity ETF | 18.44% | 348,084 | $27.1M | Add +4.0% |
| BSV Vanguard Short-Term Bond ETF | 12.79% | 244,669 | $18.8M | Add +3.5% |
| VIG Vanguard Dividend Apprec ETF | 9.93% | 79,846 | $14.6M | Reduce -2.1% |
| AAPL Apple Inc. | 6.30% | 43,899 | $9.2M | Reduce -0.0% |
| MGV Vngrd Mrgstr MG CP VL ETF-Ui | 4.40% | 54,502 | $6.5M | Reduce -5.3% |
| VCSH Vanguard S/T Corp. Bond ETF | 4.37% | 82,974 | $6.4M | Reduce -3.9% |
| VUG Vanguard Mrngstar GR ETF-Sui | 3.38% | 13,256 | $5.0M | Reduce -3.0% |
| FLDR Fidelity Low Durat Fact ETF | 2.64% | 77,724 | $3.9M | Add +26.5% |
| VOT Vngrd Mrngstr MC GRW ETF-Usd | 2.50% | 15,990 | $3.7M | Add +2.8% |
| VT Vanguard Tot World STK ETF | 2.19% | 28,539 | $3.2M | Add +43.9% |
| SDY SS SPDR S&P Dividend ETF | 2.05% | 23,680 | $3.0M | Reduce -9.5% |
| IUSG iShares Core S&P U.S. Growth | 1.89% | 21,817 | $2.8M | Reduce -6.3% |
| VUSB Vanguard Ultra Short Bond Et | 1.45% | 42,921 | $2.1M | Reduce -7.9% |
| JEPI JPMorgan Equity Premium Inco | 1.41% | 36,401 | $2.1M | Add +49.0% |
| VTV Vanguard Mrngstr Val ETF-Aui | 1.21% | 11,091 | $1.8M | Reduce -2.6% |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 1.18% | 7,138 | $1.7M | Add +1.4% |
| VHT Vanguard Health Care ETF | 1.15% | 6,343 | $1.7M | Reduce -1.9% |
| XLP SS Consumer Staples Sel Sect | 1.10% | 21,096 | $1.6M | Reduce -16.9% |
| VBR Vngrd Mrngst SL-CP Val ETF-U | 1.07% | 8,636 | $1.6M | Reduce -5.8% |
| UITB Victoryshares Core Intermedi | 1.02% | 32,411 | $1.5M | New |
| MSFT Microsoft Corp. | 1.00% | 3,290 | $1.5M | Add +0.8% |
| VOE Vngrd Mrngstr MD-Cap Val ETF | 0.97% | 9,513 | $1.4M | Reduce -7.4% |
| ACWV iShares MSCI Global Min Vol | 0.96% | 13,531 | $1.4M | Reduce -4.4% |
| IYH iShares U.S. Healthcare ETF | 0.86% | 20,696 | $1.3M | Reduce -8.7% |
| NVDA Nvidia Corp. | 0.82% | 9,767 | $1.2M | Add +4.5% |
| JEPQ JPM Nasdaq Equity Premium filed as J P MORGAN EXCHANGE TRADED F | 0.82% | 21,661 | $1.2M | Add +107.4% |
| IYJ iShares U.S. Industrials ETF | 0.75% | 9,171 | $1.1M | Reduce -7.0% |
| RSPS Invesco S&P 500 Equal Weight | 0.73% | 34,906 | $1.1M | Reduce -18.2% |
| VOO Vanguard S&P 500 ETF | 0.70% | 2,056 | $1.0M | Reduce -6.2% |
| AMZN Amazon.com Inc. | 0.66% | 5,030 | $972K | Reduce -13.0% |
| VB Vanguard Most SM-Cap ETF-Usd | 0.58% | 3,877 | $845K | Reduce -4.9% |
| WMT Walmart Inc. | 0.49% | 10,619 | $719K | Reduce -1.6% |
| MCD McDonald's Corp. | 0.49% | 2,806 | $715K | Reduce -2.6% |
| HD Home Depot Inc. | 0.44% | 1,878 | $646K | Add +0.4% |
| XOM Exxon Mobil Corp. | 0.43% | 5,484 | $631K | Reduce -1.3% |
| FVD First Trust Value Line DVD | 0.37% | 13,262 | $540K | Reduce -20.0% |
| XLU St Sr Utl SL SE SPDR ETF-Usd | 0.36% | 7,653 | $521K | Reduce -15.1% |
| ITOT iShares Core S&P Total U.S. | 0.34% | 4,243 | $504K | Reduce -1.8% |
| XAR SS SPDR S&P Aerospace Def | 0.33% | 3,455 | $484K | Add +0.1% |
| PEP Pepsico Inc. | 0.33% | 2,921 | $482K | Add +1.0% |
| IVV iShares Core S&P 500 ETF | 0.33% | 876 | $479K | Add +0.2% |
| PANW Palo Alto Networks Inc. | 0.32% | 1,373 | $465K | Add +14.1% |
| SCHA Schwab US Small-Cap ETF | 0.31% | 9,660 | $458K | Add +5.7% |
| BA The Boeing Co. | 0.31% | 2,507 | $456K | Reduce -13.7% |
| AMAT Applied Materials Inc. | 0.31% | 1,925 | $454K | Add +0.2% |
| NVO Novo-Nordisk A/S-Spons ADR | 0.28% | 2,920 | $417K | Add +0.1% |
| VBK Van Morst SML-Cap Gro-Usd Inc. | 0.27% | 1,601 | $400K | Add +4.4% |
| USMV iShares MSCI USA Min Vol Fac | 0.27% | 4,725 | $397K | Reduce -23.2% |
| PG The Procter & Gamble Co. | 0.27% | 2,403 | $396K | Reduce -2.4% |
| MGK Vngrd Mrgstr MG CP GR ETF-Ui | 0.26% | 1,227 | $386K | Reduce -1.7% |
| IYC iShares US Consumer Discreti | 0.26% | 4,623 | $376K | Add +0.1% |
| IJR iShares Core S&P Small-Cap E | 0.25% | 3,425 | $365K | Add +9.1% |
| LOW Lowe's Cos Inc. | 0.25% | 1,655 | $365K | Add +0.4% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.23% | 624 | $340K | No change |
| COST Costco Wholesale Corp. | 0.23% | 397 | $337K | Add +0.3% |
| GOOGL Alphabet Inc. Class A | 0.22% | 1,809 | $330K | Add +0.1% |
| VGT Vanguard Info Tech ETF | 0.22% | 563 | $324K | No change |
| STZ Constellation Brands Inc. Class A | 0.22% | 1,259 | $324K | Reduce -19.9% |
| IJH iShares Core S&P Midcap ETF | 0.22% | 5,403 | $316K | Reduce -11.3% |
| LLY Eli Lilly & Co. | 0.21% | 345 | $312K | No change |
| BRK.B Berkshire Hathaway Inc. Class B | 0.20% | 731 | $297K | No change |
| PAVE Global X US Infrastructure | 0.20% | 7,980 | $295K | No change |
| CEG Constellation Energy | 0.20% | 1,473 | $295K | Add +2.7% |
| IYW iShares Ustechnology ETF | 0.19% | 1,864 | $280K | Add +0.6% |
| DE Deere & Co. | 0.18% | 724 | $271K | Reduce -3.0% |
| EFAV iShares MSCI Eafe Min Vol Fa | 0.16% | 3,373 | $234K | Reduce -14.5% |
| CRMD Cormedix Inc. | 0.15% | 50,000 | $217K | No change |
| WM Waste Management Inc. | 0.15% | 1,013 | $216K | Add +0.3% |
| CAT Caterpillar Inc. | 0.14% | 637 | $212K | Add +0.3% |
| AXP American Express Co. | 0.14% | 907 | $210K | Add +0.2% |
| VYM Vanguard High DVD Yield ETF | 0.14% | 1,704 | $202K | Add +0.9% |
Portfolio Sells Q1 2024 → Q2 2024
| VIG Vanguard Dividend Apprec ETF | Reduce -2.1% | 9.93% | −0.42 |
| MGV Vngrd Mrgstr MG CP VL ETF-Ui | Reduce -5.3% | 4.40% | −0.38 |
| SDY SS SPDR S&P Dividend ETF | Reduce -9.5% | 2.05% | −0.33 |
| VCSH Vanguard S/T Corp. Bond ETF | Reduce -3.9% | 4.37% | −0.27 |
| RSPS Invesco S&P 500 Equal Weight | Reduce -18.2% | 0.73% | −0.25 |
| XLP SS Consumer Staples Sel Sect | Reduce -16.9% | 1.10% | −0.25 |
| MRK Merck & Co. Inc. | Sold out | 0.00% | −0.17 |
| VUSB Vanguard Ultra Short Bond Et | Reduce -7.9% | 1.45% | −0.16 |
| NSC Norfolk Southern Corp. | Sold out | 0.00% | −0.15 |
| VBR Vngrd Mrngst SL-CP Val ETF-U | Reduce -5.8% | 1.07% | −0.15 |
| IBM Intl Business Machines Corp. | Sold out | 0.00% | −0.14 |
| PEG Public Service Enterprise GP | Sold out | 0.00% | −0.14 |
| HCA HCA Healthcare Inc. | Sold out | 0.00% | −0.14 |
| BX Blackstone Inc. | Sold out | 0.00% | −0.14 |
| VOE Vngrd Mrngstr MD-Cap Val ETF | Reduce -7.4% | 0.97% | −0.14 |
| FVD First Trust Value Line DVD | Reduce -20.0% | 0.37% | −0.12 |
| IYJ iShares U.S. Industrials ETF | Reduce -7.0% | 0.75% | −0.11 |
| IYH iShares U.S. Healthcare ETF | Reduce -8.7% | 0.86% | −0.11 |
| USMV iShares MSCI USA Min Vol Fac | Reduce -23.2% | 0.27% | −0.09 |
| BA The Boeing Co. | Reduce -13.7% | 0.31% | −0.08 |
| MCD McDonald's Corp. | Reduce -2.6% | 0.49% | −0.08 |
| VTV Vanguard Mrngstr Val ETF-Aui | Reduce -2.6% | 1.21% | −0.08 |
| STZ Constellation Brands Inc. Class A | Reduce -19.9% | 0.22% | −0.08 |
| VB Vanguard Most SM-Cap ETF-Usd | Reduce -4.9% | 0.58% | −0.07 |
| ACWV iShares MSCI Global Min Vol | Reduce -4.4% | 0.96% | −0.07 |
| VHT Vanguard Health Care ETF | Reduce -1.9% | 1.15% | −0.07 |
| AMZN Amazon.com Inc. | Reduce -13.0% | 0.66% | −0.06 |
| XLU St Sr Utl SL SE SPDR ETF-Usd | Reduce -15.1% | 0.36% | −0.06 |
| IJH iShares Core S&P Midcap ETF | Reduce -11.3% | 0.22% | −0.04 |
| EFAV iShares MSCI Eafe Min Vol Fa | Reduce -14.5% | 0.16% | −0.04 |
| VOO Vanguard S&P 500 ETF | Reduce -6.2% | 0.70% | −0.03 |
| DE Deere & Co. | Reduce -3.0% | 0.18% | −0.03 |
| XOM Exxon Mobil Corp. | Reduce -1.3% | 0.43% | −0.02 |
| PG The Procter & Gamble Co. | Reduce -2.4% | 0.27% | −0.01 |
| ITOT iShares Core S&P Total U.S. | Reduce -1.8% | 0.34% | −0.00 |
| IUSG iShares Core S&P U.S. Growth | Reduce -6.3% | 1.89% | −0.00 |
| MGK Vngrd Mrgstr MG CP GR ETF-Ui | Reduce -1.7% | 0.26% | +0.01 |
| WMT Walmart Inc. | Reduce -1.6% | 0.49% | +0.04 |
| VUG Vanguard Mrngstar GR ETF-Sui | Reduce -3.0% | 3.38% | +0.11 |
| AAPL Apple Inc. | Reduce -0.0% | 6.30% | +1.07 |
Portfolio Buys Q1 2024 → Q2 2024
| UITB Victoryshares Core Intermedi | New | 1.02% | +1.02 |
| VT Vanguard Tot World STK ETF | Add +43.9% | 2.19% | +0.67 |
| FLDR Fidelity Low Durat Fact ETF | Add +26.5% | 2.64% | +0.51 |
| JEPQ JPM Nasdaq Equity Premium | Add +107.4% | 0.82% | +0.43 |
| JEPI JPMorgan Equity Premium Inco | Add +49.0% | 1.41% | +0.42 |
| NVDA Nvidia Corp. | Add +4.5% | 0.82% | +0.24 |
| BSV Vanguard Short-Term Bond ETF | Add +3.5% | 12.79% | +0.19 |
| PANW Palo Alto Networks Inc. | Add +14.1% | 0.32% | +0.08 |
| MSFT Microsoft Corp. | Add +0.8% | 1.00% | +0.05 |
| GOOGL Alphabet Inc. Class A | Add +0.1% | 0.22% | +0.04 |
| AMAT Applied Materials Inc. | Add +0.2% | 0.31% | +0.03 |
| COST Costco Wholesale Corp. | Add +0.3% | 0.23% | +0.03 |
| NVO Novo-Nordisk A/S-Spons ADR | Add +0.1% | 0.28% | +0.02 |
| IYW iShares Ustechnology ETF | Add +0.6% | 0.19% | +0.02 |
| CEG Constellation Energy | Add +2.7% | 0.20% | +0.02 |
| IJR iShares Core S&P Small-Cap E | Add +9.1% | 0.25% | +0.01 |
| IVV iShares Core S&P 500 ETF | Add +0.2% | 0.33% | +0.01 |
| AXP American Express Co. | Add +0.2% | 0.14% | −0.00 |
| SCHA Schwab US Small-Cap ETF | Add +5.7% | 0.31% | −0.00 |
| WM Waste Management Inc. | Add +0.3% | 0.15% | −0.00 |
| VYM Vanguard High DVD Yield ETF | Add +0.9% | 0.14% | −0.00 |
| VBK Van Morst SML-Cap Gro-Usd Inc. | Add +4.4% | 0.27% | −0.01 |
| IYC iShares US Consumer Discreti | Add +0.1% | 0.26% | −0.01 |
| XAR SS SPDR S&P Aerospace Def | Add +0.1% | 0.33% | −0.01 |
| CAT Caterpillar Inc. | Add +0.3% | 0.14% | −0.02 |
| PEP Pepsico Inc. | Add +1.0% | 0.33% | −0.02 |
| LOW Lowe's Cos Inc. | Add +0.4% | 0.25% | −0.04 |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | Add +1.4% | 1.18% | −0.04 |
| VOT Vngrd Mrngstr MC GRW ETF-Usd | Add +2.8% | 2.50% | −0.05 |
| HD Home Depot Inc. | Add +0.4% | 0.44% | −0.06 |
| SCHD Schwab US DVD Equity ETF | Add +4.0% | 18.44% | −0.31 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 110 | $215.9M | IVE, VIG, JPIE, SCHD, UITB |
| Q1 2026 | 106 | $197.6M | IVE, SCHD, VIG, UITB, AAPL |
| Q4 2025 | 101 | $198.4M | SCHD, BSV, VIG, UITB, AAPL |
| Q3 2025 | 93 | $191.6M | SCHD, BSV, VIG, UITB, AAPL |
| Q2 2025 | 85 | $177.7M | SCHD, BSV, VIG, UITB, AAPL |
| Q1 2025 | 117 | $233.9M | SCHD, BSV, VIG, UITB, AAPL |
| Q4 2024 | 77 | $172.3M | SCHD, BSV, VIG, AAPL, UITB |
| Q3 2024 | 81 | $167.9M | SCHD, BSV, VIG, AAPL, UITB |
| Q2 2024 | 71 | $146.8M | SCHD, BSV, VIG, AAPL, MGV |
| Q1 2024 | 76 | $143.9M | SCHD, BSV, VIG, AAPL, MGV |