Planning Directions Inc.
In its 13F for Q4 2024 (holdings as of December 31, 2024, filed February 6, 2025), Planning Directions Inc. reported 77 stock positions worth $172.3 million. Its top holding was Schwab US DVD Equity ETF (SCHD) at 18.4% of the portfolio, followed by Vanguard Short-Term Bond ETF (BSV, 11.3%) and Vanguard Dividend Apprec ETF (VIG, 8.5%). Compared with Q3 2024, it opened 1 new position, sold out of 5, added to 36 and reduced 34. The biggest buy was Victoryshares Core Intermedi (UITB, shares +30%) and the biggest sale Vanguard Dividend Apprec ETF (VIG, shares −4%).
- Most Recent 13F
- Q2 2026
- Location
- GLEN MILLS, PA
- CIK
- 0000821103
- Portfolio Value
- $172.3M (Q4 2024)
- SEC Filing
- 0001085146-25-000840 ↗ filed Feb 6, 2025
Holdings Value
Holdings 77 stocks · $172.3M
| SCHD Schwab US DVD Equity ETF | 18.41% | 1,161,204 | $31.7M | Add +5.4% |
| BSV Vanguard Short-Term Bond ETF | 11.34% | 252,950 | $19.5M | Add +11.3% |
| VIG Vanguard Dividend Apprec ETF | 8.49% | 74,691 | $14.6M | Reduce -4.0% |
| AAPL Apple Inc. | 6.28% | 43,202 | $10.8M | Add +0.1% |
| UITB Victoryshares Core Intermedi | 5.79% | 216,995 | $10.0M | Add +29.7% |
| MGV Vngrd Mrgstr MG CP VL ETF-Ui | 3.66% | 50,477 | $6.3M | Reduce -3.6% |
| VCSH Vanguard S/T Corp. Bond ETF | 3.40% | 75,098 | $5.9M | Reduce -6.3% |
| VUG Vanguard Mrngstar GR ETF-Sui | 3.00% | 12,578 | $5.2M | Reduce -2.5% |
| VT Vanguard Tot World STK ETF | 2.77% | 40,623 | $4.8M | Add +6.0% |
| IJR iShares Core S&P Small-Cap E | 2.73% | 40,830 | $4.7M | Add +17.1% |
| VOT Vngrd Mrngstr MC GRW ETF-Usd | 2.52% | 17,113 | $4.3M | Add +5.9% |
| FLDR Fidelity Low Durat Fact ETF | 2.35% | 81,161 | $4.1M | Add +1.7% |
| IUSG iShares Core S&P U.S. Growth | 1.76% | 21,787 | $3.0M | Reduce -2.3% |
| JEPI JPMorgan Equity Premium Inco | 1.73% | 51,693 | $3.0M | Add +27.9% |
| SDY SS SPDR S&P Dividend ETF | 1.66% | 21,691 | $2.9M | Reduce -4.2% |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | 1.20% | 7,808 | $2.1M | Add +7.7% |
| JEPQ JPM Nasdaq Equity Premium filed as J P MORGAN EXCHANGE TRADED F | 1.08% | 33,097 | $1.9M | Add +33.7% |
| VTV Vanguard Mrngstr Val ETF-Aui | 0.99% | 10,108 | $1.7M | Reduce -6.8% |
| NVDA Nvidia Corp. | 0.94% | 12,027 | $1.6M | Add +16.7% |
| VOO Vanguard S&P 500 ETF | 0.94% | 2,993 | $1.6M | Add +48.2% |
| VBR Vngrd Mrngst SL-CP Val ETF-U | 0.92% | 8,017 | $1.6M | Reduce -4.5% |
| AMZN Amazon.com Inc. | 0.88% | 6,928 | $1.5M | Add +37.7% |
| VOE Vngrd Mrngstr MD-Cap Val ETF | 0.88% | 9,384 | $1.5M | Reduce -0.7% |
| ACWV iShares MSCI Global Min Vol | 0.84% | 13,263 | $1.4M | Reduce -1.6% |
| XLP SS Consumer Staples Sel Sect | 0.84% | 18,414 | $1.4M | Reduce -7.1% |
| VHT Vanguard Health Care ETF | 0.80% | 5,422 | $1.4M | Reduce -11.8% |
| IYJ iShares U.S. Industrials ETF | 0.70% | 9,028 | $1.2M | Reduce -1.3% |
| MSFT Microsoft Corp. | 0.69% | 2,834 | $1.2M | Add +3.9% |
| COIN Coinbase Global Inc. Class A | 0.58% | 4,057 | $1.0M | Add +90.0% |
| IYH iShares U.S. Healthcare ETF | 0.54% | 15,950 | $929K | Reduce -16.1% |
| JMUB JPMorgan Municipal ETF | 0.53% | 18,132 | $909K | Add +0.9% |
| VTEB Vanguard Tax-Exempt Bond ETF | 0.52% | 17,943 | $899K | Add +1.1% |
| WMT Walmart Inc. | 0.49% | 9,399 | $849K | Reduce -1.1% |
| VB Vanguard Most SM-Cap ETF-Usd | 0.47% | 3,377 | $811K | Reduce -6.2% |
| RSPS Invesco S&P 500 Equal Weight | 0.46% | 26,344 | $793K | Reduce -21.0% |
| MCD McDonald's Corp. | 0.35% | 2,081 | $603K | Reduce -2.0% |
| XAR SS SPDR S&P Aerospace Def | 0.32% | 3,353 | $556K | Reduce -1.6% |
| HD Home Depot Inc. | 0.32% | 1,416 | $551K | Add +0.4% |
| SCHA Schwab US Small-Cap ETF | 0.30% | 20,291 | $525K | Add +0.5% |
| FVD First Trust Value Line DVD | 0.29% | 11,596 | $506K | Reduce -7.6% |
| PANW Palo Alto Networks Inc. | 0.29% | 2,746 | $500K | No change |
| IVV iShares Core S&P 500 ETF | 0.28% | 826 | $486K | Reduce -0.5% |
| XLU St Sr Utl SL SE SPDR ETF-Usd | 0.28% | 6,291 | $476K | Reduce -6.1% |
| XOM Exxon Mobil Corp. | 0.27% | 4,356 | $469K | Reduce -10.9% |
| IYC iShares US Consumer Discreti | 0.26% | 4,633 | $445K | Add +0.1% |
| VBK Van Morst SML-Cap Gro-Usd Inc. | 0.26% | 1,581 | $443K | Add +0.8% |
| VUSB Vanguard Ultra Short Bond Et | 0.26% | 8,903 | $442K | Reduce -62.8% |
| AMAT Applied Materials Inc. | 0.24% | 2,528 | $411K | Add +25.0% |
| USMV iShares MSCI USA Min Vol Fac | 0.24% | 4,565 | $405K | Reduce -1.6% |
| VCIT Vanguard Int-Term Corporate | 0.24% | 5,047 | $405K | Add +59.6% |
| CRMD Cormedix Inc. | 0.23% | 50,000 | $405K | No change |
| ITOT iShares Core S&P Total U.S. | 0.23% | 3,064 | $394K | Reduce -18.9% |
| LOW Lowe's Cos Inc. | 0.22% | 1,560 | $385K | Reduce -6.1% |
| SPY SS SPDR S&P 500 ETF Trust-US | 0.21% | 625 | $366K | No change |
| IYW iShares Ustechnology ETF | 0.21% | 2,222 | $354K | Add +14.2% |
| VGT Vanguard Info Tech ETF | 0.20% | 565 | $351K | Add +0.4% |
| GOOGL Alphabet Inc. Class A | 0.19% | 1,744 | $330K | Reduce -3.7% |
| CEG Constellation Energy | 0.19% | 1,473 | $330K | No change |
| MGK Vngrd Mrgstr MG CP GR ETF-Ui | 0.19% | 957 | $329K | Add +4.5% |
| PAVE Global X US Infrastructure | 0.19% | 7,988 | $323K | No change |
| PG The Procter & Gamble Co. | 0.18% | 1,889 | $317K | Reduce -2.5% |
| BRK.B Berkshire Hathaway Inc. Class B | 0.18% | 688 | $312K | Reduce -5.9% |
| PEP Pepsico Inc. | 0.18% | 2,041 | $310K | Reduce -8.0% |
| IJH iShares Core S&P Midcap ETF | 0.18% | 4,969 | $310K | Reduce -8.4% |
| DE Deere & Co. | 0.18% | 730 | $309K | Add +0.4% |
| BA The Boeing Co. | 0.18% | 1,707 | $302K | Reduce -29.7% |
| COST Costco Wholesale Corp. | 0.16% | 308 | $282K | Add +5.8% |
| VXUS Vanguard Total Intl Stock | 0.16% | 4,701 | $277K | New |
| BX Blackstone Inc. | 0.16% | 1,578 | $272K | Add +2.4% |
| NEE Nextera Energy Inc. | 0.14% | 3,348 | $240K | Add +3.6% |
| VYM Vanguard High DVD Yield ETF | 0.13% | 1,728 | $220K | Add +0.8% |
| PEG Public Service Enterprise GP | 0.13% | 2,603 | $220K | Add +0.3% |
| IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS | 0.12% | 970 | $213K | Add +0.6% |
| EFAV iShares MSCI Eafe Min Vol Fa | 0.12% | 2,985 | $211K | Reduce -1.7% |
| NSC Norfolk Southern Corp. | 0.12% | 881 | $207K | Add +0.5% |
| WM Waste Management Inc. | 0.12% | 1,021 | $206K | Add +0.4% |
| META Meta Platforms Inc. Class A | 0.12% | 351 | $206K | No change |
Portfolio Sells Q3 2024 → Q4 2024
| VIG Vanguard Dividend Apprec ETF | Reduce -4.0% | 8.49% | −0.69 |
| VUSB Vanguard Ultra Short Bond Et | Reduce -62.8% | 0.26% | −0.46 |
| VCSH Vanguard S/T Corp. Bond ETF | Reduce -6.3% | 3.40% | −0.39 |
| MGV Vngrd Mrgstr MG CP VL ETF-Ui | Reduce -3.6% | 3.66% | −0.34 |
| SDY SS SPDR S&P Dividend ETF | Reduce -4.2% | 1.66% | −0.25 |
| VHT Vanguard Health Care ETF | Reduce -11.8% | 0.80% | −0.23 |
| IYH iShares U.S. Healthcare ETF | Reduce -16.1% | 0.54% | −0.20 |
| RSPS Invesco S&P 500 Equal Weight | Reduce -21.0% | 0.46% | −0.18 |
| STZ Constellation Brands Inc. Class A | Sold out | 0.00% | −0.15 |
| AXP American Express Co. | Sold out | 0.00% | −0.15 |
| HCA HCA Healthcare Inc. | Sold out | 0.00% | −0.14 |
| XLP SS Consumer Staples Sel Sect | Reduce -7.1% | 0.84% | −0.14 |
| VTV Vanguard Mrngstr Val ETF-Aui | Reduce -6.8% | 0.99% | −0.13 |
| RSPU Invesco S&P 500 Equal Weight | Sold out | 0.00% | −0.12 |
| JPEF JPMorgan Equity Focus ETF | Sold out | 0.00% | −0.12 |
| VBR Vngrd Mrngst SL-CP Val ETF-U | Reduce -4.5% | 0.92% | −0.08 |
| ACWV iShares MSCI Global Min Vol | Reduce -1.6% | 0.84% | −0.08 |
| XOM Exxon Mobil Corp. | Reduce -10.9% | 0.27% | −0.07 |
| VOE Vngrd Mrngstr MD-Cap Val ETF | Reduce -0.7% | 0.88% | −0.06 |
| ITOT iShares Core S&P Total U.S. | Reduce -18.9% | 0.23% | −0.05 |
| FVD First Trust Value Line DVD | Reduce -7.6% | 0.29% | −0.05 |
| XLU St Sr Utl SL SE SPDR ETF-Usd | Reduce -6.1% | 0.28% | −0.05 |
| LOW Lowe's Cos Inc. | Reduce -6.1% | 0.22% | −0.04 |
| PEP Pepsico Inc. | Reduce -8.0% | 0.18% | −0.04 |
| BA The Boeing Co. | Reduce -29.7% | 0.18% | −0.04 |
| VB Vanguard Most SM-Cap ETF-Usd | Reduce -6.2% | 0.47% | −0.04 |
| MCD McDonald's Corp. | Reduce -2.0% | 0.35% | −0.04 |
| IYJ iShares U.S. Industrials ETF | Reduce -1.3% | 0.70% | −0.03 |
| IJH iShares Core S&P Midcap ETF | Reduce -8.4% | 0.18% | −0.02 |
| BRK.B Berkshire Hathaway Inc. Class B | Reduce -5.9% | 0.18% | −0.02 |
| USMV iShares MSCI USA Min Vol Fac | Reduce -1.6% | 0.24% | −0.02 |
| EFAV iShares MSCI Eafe Min Vol Fa | Reduce -1.7% | 0.12% | −0.02 |
| PG The Procter & Gamble Co. | Reduce -2.5% | 0.18% | −0.02 |
| IVV iShares Core S&P 500 ETF | Reduce -0.5% | 0.28% | −0.00 |
| XAR SS SPDR S&P Aerospace Def | Reduce -1.6% | 0.32% | +0.00 |
| IUSG iShares Core S&P U.S. Growth | Reduce -2.3% | 1.76% | +0.01 |
| GOOGL Alphabet Inc. Class A | Reduce -3.7% | 0.19% | +0.01 |
| WMT Walmart Inc. | Reduce -1.1% | 0.49% | +0.04 |
| VUG Vanguard Mrngstar GR ETF-Sui | Reduce -2.5% | 3.00% | +0.05 |
Portfolio Buys Q3 2024 → Q4 2024
| UITB Victoryshares Core Intermedi | Add +29.7% | 5.79% | +1.01 |
| BSV Vanguard Short-Term Bond ETF | Add +11.3% | 11.34% | +0.70 |
| COIN Coinbase Global Inc. Class A | Add +90.0% | 0.58% | +0.36 |
| AMZN Amazon.com Inc. | Add +37.7% | 0.88% | +0.32 |
| IJR iShares Core S&P Small-Cap E | Add +17.1% | 2.73% | +0.30 |
| VOO Vanguard S&P 500 ETF | Add +48.2% | 0.94% | +0.30 |
| JEPI JPMorgan Equity Premium Inco | Add +27.9% | 1.73% | +0.29 |
| AAPL Apple Inc. | Add +0.1% | 6.28% | +0.29 |
| JEPQ JPM Nasdaq Equity Premium | Add +33.7% | 1.08% | +0.27 |
| NVDA Nvidia Corp. | Add +16.7% | 0.94% | +0.19 |
| VOT Vngrd Mrngstr MC GRW ETF-Usd | Add +5.9% | 2.52% | +0.18 |
| VXUS Vanguard Total Intl Stock | New | 0.16% | +0.16 |
| VCIT Vanguard Int-Term Corporate | Add +59.6% | 0.24% | +0.08 |
| VO Vngrd Mrngstr MD-Cap ETF-Usd | Add +7.7% | 1.20% | +0.06 |
| VT Vanguard Tot World STK ETF | Add +6.0% | 2.77% | +0.04 |
| IYW iShares Ustechnology ETF | Add +14.2% | 0.21% | +0.03 |
| BX Blackstone Inc. | Add +2.4% | 0.16% | +0.02 |
| IYC iShares US Consumer Discreti | Add +0.1% | 0.26% | +0.02 |
| MGK Vngrd Mrgstr MG CP GR ETF-Ui | Add +4.5% | 0.19% | +0.02 |
| COST Costco Wholesale Corp. | Add +5.8% | 0.16% | +0.01 |
| VBK Van Morst SML-Cap Gro-Usd Inc. | Add +0.8% | 0.26% | +0.01 |
| VGT Vanguard Info Tech ETF | Add +0.4% | 0.20% | +0.01 |
| DE Deere & Co. | Add +0.4% | 0.18% | −0.00 |
| VYM Vanguard High DVD Yield ETF | Add +0.8% | 0.13% | −0.00 |
| IBM Intl Business Machines Corp. | Add +0.6% | 0.12% | −0.00 |
| AMAT Applied Materials Inc. | Add +25.0% | 0.24% | −0.00 |
| SCHA Schwab US Small-Cap ETF | Add +0.5% | 0.30% | −0.01 |
| MSFT Microsoft Corp. | Add +3.9% | 0.69% | −0.01 |
| WM Waste Management Inc. | Add +0.4% | 0.12% | −0.01 |
| NSC Norfolk Southern Corp. | Add +0.5% | 0.12% | −0.01 |
| PEG Public Service Enterprise GP | Add +0.3% | 0.13% | −0.01 |
| VTEB Vanguard Tax-Exempt Bond ETF | Add +1.1% | 0.52% | −0.02 |
| HD Home Depot Inc. | Add +0.4% | 0.32% | −0.02 |
| JMUB JPMorgan Municipal ETF | Add +0.9% | 0.53% | −0.02 |
| NEE Nextera Energy Inc. | Add +3.6% | 0.14% | −0.02 |
| FLDR Fidelity Low Durat Fact ETF | Add +1.7% | 2.35% | −0.03 |
| SCHD Schwab US DVD Equity ETF | Add +5.4% | 18.41% | −0.08 |
All Filings
| Quarter | Positions | 13F Reported Value | Top Holdings |
|---|---|---|---|
| Q2 2026 | 110 | $215.9M | IVE, VIG, JPIE, SCHD, UITB |
| Q1 2026 | 106 | $197.6M | IVE, SCHD, VIG, UITB, AAPL |
| Q4 2025 | 101 | $198.4M | SCHD, BSV, VIG, UITB, AAPL |
| Q3 2025 | 93 | $191.6M | SCHD, BSV, VIG, UITB, AAPL |
| Q2 2025 | 85 | $177.7M | SCHD, BSV, VIG, UITB, AAPL |
| Q1 2025 | 117 | $233.9M | SCHD, BSV, VIG, UITB, AAPL |
| Q4 2024 | 77 | $172.3M | SCHD, BSV, VIG, AAPL, UITB |
| Q3 2024 | 81 | $167.9M | SCHD, BSV, VIG, AAPL, UITB |
| Q2 2024 | 71 | $146.8M | SCHD, BSV, VIG, AAPL, MGV |
| Q1 2024 | 76 | $143.9M | SCHD, BSV, VIG, AAPL, MGV |