Planning Directions Inc.

In its 13F for Q2 2025 (holdings as of June 30, 2025, filed August 1, 2025), Planning Directions Inc. reported 85 stock positions worth $177.7 million. Its top holding was Schwab US DVD Equity ETF (SCHD) at 19.5% of the portfolio, followed by Vanguard Short-Term Bond ETF (BSV, 8.6%) and Vanguard Dividend Apprec ETF (VIG, 7.9%). Compared with Q1 2025, it opened 5 new positions, sold out of 37, added to 19 and reduced 55. The biggest buy was Schwab US DVD Equity ETF (SCHD, shares +2%) and the biggest sale an exit from Philip Morris International (PM).

Most Recent 13F
Q2 2026
Location
GLEN MILLS, PA
CIK
0000821103
Portfolio Value
$177.7M (Q2 2025)
SEC Filing
0001085146-25-004445 ↗ filed Aug 1, 2025

Holdings Value

0$50.0M$100.0M$150.0M$200.0M$250.0M Q1 2024: $143.9M Q1 2024 Q2 2024: $146.8M Q2 2024 Q3 2024: $167.9M Q3 2024 Q4 2024: $172.3M Q4 2024 Q1 2025: $233.9M Q1 2025 Q2 2025: $177.7M $177.7M Q2 2025 Q3 2025: $191.6M Q3 2025 Q4 2025: $198.4M Q4 2025 Q1 2026: $197.6M Q1 2026 Q2 2026: $215.9M Q2 2026

Holdings 85 stocks · $177.7M

SCHD Schwab US DVD Equity ETF 19.50% 1,307,298 $34.6M Add +2.1%
BSV Vanguard Short-Term Bond ETF 8.61% 194,290 $15.3M Reduce -1.2%
VIG Vanguard Dividend Apprec ETF 7.85% 68,159 $14.0M Reduce -3.9%
UITB Victoryshares Core Intermedi 6.02% 227,341 $10.7M Reduce -0.7%
AAPL Apple Inc. 4.99% 43,186 $8.9M Reduce -1.8%
MGV Vngrd Mrgstr MG CP VL ETF-Ui 3.46% 46,919 $6.2M Reduce -0.1%
FLDR Fidelity Low Durat Fact ETF 3.24% 115,078 $5.8M Add +15.9%
IJR iShares Core S&P Small-Cap E 3.22% 52,289 $5.7M Add +6.3%
VOT Vngrd Mrngstr MC GRW ETF-Usd 3.06% 19,116 $5.4M Add +3.4%
VUG Vanguard Mrngstar GR ETF-Sui 3.02% 12,224 $5.4M Reduce -20.6%
VCSH Vanguard S/T Corp. Bond ETF 2.95% 66,026 $5.2M Reduce -7.3%
VT Vanguard Tot World STK ETF 2.89% 39,913 $5.1M Reduce -6.8%
SHYG iShares 0-5 YR HY Corp. Bond 2.04% 84,017 $3.6M Add +10.9%
JEPI JPMorgan Equity Premium Inco 1.81% 56,648 $3.2M Add +0.8%
SDY SS SPDR S&P Dividend ETF 1.53% 20,024 $2.7M Reduce -6.0%
IUSG iShares Core S&P U.S. Growth 1.46% 17,260 $2.6M Reduce -5.0%
NVDA Nvidia Corp. 1.42% 15,962 $2.5M Reduce -43.4%
VO Vngrd Mrngstr MD-Cap ETF-Usd 1.24% 7,898 $2.2M Add +3.0%
JEPQ JPM Nasdaq Equity Premium filed as J P MORGAN EXCHANGE TRADED F 1.23% 40,182 $2.2M Add +1.9%
VTV Vanguard Mrngstr Val ETF-Aui 0.91% 9,156 $1.6M Reduce -28.3%
AMZN Amazon.com Inc. 0.84% 6,768 $1.5M Reduce -6.8%
MSFT Microsoft Corp. 0.80% 2,857 $1.4M Reduce -21.7%
VBR Vngrd Mrngst SL-CP Val ETF-U 0.78% 7,100 $1.4M Reduce -29.6%
VOO Vanguard S&P 500 ETF 0.76% 2,392 $1.4M Reduce -43.4%
XLP SS Consumer Staples Sel Sect 0.76% 16,578 $1.3M Reduce -7.3%
ACWV iShares MSCI Global Min Vol 0.76% 11,317 $1.3M Reduce -9.7%
VOE Vngrd Mrngstr MD-Cap Val ETF 0.74% 8,016 $1.3M Reduce -37.8%
COIN Coinbase Global Inc. Class A 0.68% 3,428 $1.2M Reduce -18.2%
IYJ iShares U.S. Industrials ETF 0.59% 7,395 $1.1M Reduce -11.0%
VHT Vanguard Health Care ETF 0.56% 4,001 $993K Reduce -19.6%
JMUB JPMorgan Municipal ETF 0.55% 19,664 $976K Add +0.9%
VTEB Vanguard Tax-Exempt Bond ETF 0.50% 18,190 $892K Add +0.8%
JIRE JPMorgan Int Res Enh Eqty 0.48% 12,130 $858K New
IYH iShares U.S. Healthcare ETF 0.42% 13,341 $753K Reduce -3.9%
RSPS Invesco S&P 500 Equal Weight 0.42% 24,813 $744K Reduce -1.4%
VB Vanguard Most SM-Cap ETF-Usd 0.42% 3,117 $739K Reduce -3.8%
XAR SS SPDR S&P Aerospace Def 0.37% 3,145 $664K Reduce -5.6%
CRMD Cormedix Inc. 0.35% 50,000 $616K No change
AMAT Applied Materials Inc. 0.33% 3,240 $593K Add +27.9%
MCD McDonald's Corp. 0.30% 1,837 $537K Reduce -9.8%
WMT Walmart Inc. 0.30% 5,376 $526K Reduce -52.8%
FVD First Trust Value Line DVD 0.28% 11,238 $502K Add +0.5%
XLU St Sr Utl SL SE SPDR ETF-Usd 0.28% 6,045 $494K Add +0.6%
CEG Constellation Energy 0.27% 1,511 $488K No change
XOM Exxon Mobil Corp. 0.26% 4,258 $459K Reduce -5.2%
PANW Palo Alto Networks Inc. 0.25% 2,170 $444K No change
VXUS Vanguard Total Intl Stock 0.25% 6,418 $443K Add +36.1%
USMV iShares MSCI USA Min Vol Fac 0.24% 4,585 $430K Add +0.2%
HD Home Depot Inc. 0.24% 1,172 $430K Reduce -91.9%
IYC iShares US Consumer Discreti 0.24% 4,233 $422K Add +0.1%
IYW iShares Ustechnology ETF 0.23% 2,355 $408K Add +4.5%
VBK Van Morst SML-Cap Gro-Usd Inc. 0.23% 1,465 $406K Reduce -82.8%
IVV iShares Core S&P 500 ETF 0.21% 611 $379K Reduce -16.3%
VUSB Vanguard Ultra Short Bond Et 0.21% 7,433 $371K Reduce -10.2%
DE Deere & Co. 0.20% 709 $361K Reduce -4.1%
SCHA Schwab US Small-Cap ETF 0.20% 13,865 $351K Reduce -31.8%
PAVE Global X US Infrastructure 0.20% 8,001 $349K No change
WSFS WSFS Financial Corp. 0.19% 6,157 $339K New
MGK Vngrd Mrgstr MG CP GR ETF-Ui 0.19% 905 $331K Reduce -2.5%
SPY SS SPDR S&P 500 ETF Trust-US 0.18% 513 $317K Reduce -93.3%
DELL Dell Technologies -C 0.17% 2,525 $310K New
GOOGL Alphabet Inc. Class A 0.17% 1,746 $308K Reduce -16.5%
COST Costco Wholesale Corp. 0.17% 308 $305K Reduce -11.8%
BA The Boeing Co. 0.17% 1,455 $305K No change
PEP Pepsico Inc. 0.15% 2,067 $273K Reduce -91.5%
IBM Intl Business Machines Corp. filed as INTERNATIONAL BUSINESS MACHS 0.15% 918 $271K Reduce -5.9%
PLTR Palantir Technologies Inc. Class A 0.15% 1,975 $269K Reduce -49.4%
LOW Lowe's Cos Inc. 0.15% 1,195 $265K Reduce -23.7%
VIGI Vanguard Int Div App Indx FD 0.15% 2,925 $264K New
ITOT iShares Core S&P Total U.S. 0.15% 1,911 $258K Reduce -34.2%
BRK.B Berkshire Hathaway Inc. Class B 0.14% 524 $255K Reduce -14.5%
PG The Procter & Gamble Co. 0.14% 1,593 $254K Reduce -94.3%
IWS iShares Russell Mid-Cap Valu 0.13% 1,811 $239K Reduce -25.6%
EFAV iShares MSCI Eafe Min Vol Fa 0.13% 2,806 $236K Add +1.6%
VCIT Vanguard Int-Term Corporate 0.13% 2,797 $232K Reduce -56.5%
NSC Norfolk Southern Corp. 0.13% 891 $228K Reduce -15.5%
VYM Vanguard High DVD Yield ETF 0.13% 1,692 $226K Reduce -90.2%
BX Blackstone Inc. 0.13% 1,492 $223K Reduce -11.3%
HCA HCA Healthcare Inc. 0.13% 582 $223K No change
META Meta Platforms Inc. Class A 0.13% 302 $223K Reduce -22.4%
VWO Vanguard Ftse Emerging Marke 0.12% 4,211 $208K Reduce -58.6%
DGRO iShares Core Dividend Growth 0.12% 3,257 $208K New
MA Mastercard Inc. Class A 0.12% 370 $208K Add +0.3%
NEE Nextera Energy Inc. 0.12% 2,989 $207K Reduce -48.2%
JPM JPMorgan Chase & Co. 0.11% 698 $202K Reduce -55.3%

Portfolio Sells Q1 2025 → Q2 2025

PM Philip Morris International Sold out 0.00% −3.26
HD Home Depot Inc. Reduce -91.9% 0.24% −2.04
QCOM Qualcomm Inc. Sold out 0.00% −2.01
PG The Procter & Gamble Co. Reduce -94.3% 0.14% −1.89
SPY SS SPDR S&P 500 ETF Trust-US Reduce -93.3% 0.18% −1.65
PEP Pepsico Inc. Reduce -91.5% 0.15% −1.41
PFE Pfizer Inc. Sold out 0.00% −1.04
WPC WP Carey Inc. Sold out 0.00% −1.00
VYM Vanguard High DVD Yield ETF Reduce -90.2% 0.13% −0.83
VBK Van Morst SML-Cap Gro-Usd Inc. Reduce -82.8% 0.23% −0.69
FEZ State Street SPDR Euro Stoxx Sold out 0.00% −0.64
IWP iShares Russell Mid-Cap Grow Sold out 0.00% −0.52
TSLA Tesla Inc. Sold out 0.00% −0.40
RSP Invesco S&P 500 Equal Weight Sold out 0.00% −0.38
V Visa Inc. Class A Sold out 0.00% −0.37
FXR First Trust Indst/Producers Sold out 0.00% −0.33
FXO First Trust Financial Alphad Sold out 0.00% −0.33
IWD iShares Russell 1000 Value E Sold out 0.00% −0.32
FDN First Trust DJ Internet Ind Sold out 0.00% −0.31
XLK SS Technology Select Sector Sold out 0.00% −0.31
QTEC First Trust Nasdq 100 Tech I Sold out 0.00% −0.26
NFLX Netflix Inc. Sold out 0.00% −0.24
IWF iShares Russell 1000 Growth Sold out 0.00% −0.23
UNH Unitedhealth Group Inc. Sold out 0.00% −0.20
USO United States Oil Fund LP Sold out 0.00% −0.20
RTX RTX Corp. Sold out 0.00% −0.19
PDI PIMCO Dynamic Income Fund Sold out 0.00% −0.17
O Realty Income Corp. Sold out 0.00% −0.17
VOO Vanguard S&P 500 ETF Reduce -43.4% 0.76% −0.16
VEA Vanguard Ftse Developed ETF Sold out 0.00% −0.16
JPC Nuveen Prefered & Income Opp Sold out 0.00% −0.15
VTI VG Morningstar TS MKT ETF-US Sold out 0.00% −0.15
SPMD SS SPDR P S&P 400 Midcap ETF Sold out 0.00% −0.14
VOE Vngrd Mrngstr MD-Cap Val ETF Reduce -37.8% 0.74% −0.14
DIS The Walt Disney Co. Sold out 0.00% −0.14
WMT Walmart Inc. Reduce -52.8% 0.30% −0.13
VGT Vanguard Info Tech ETF Sold out 0.00% −0.13
DIA SS SPDR Dow Jones Indus Avg Sold out 0.00% −0.12
PSA Public Storage Sold out 0.00% −0.12
SHW The Sherwin-Williams Co. Sold out 0.00% −0.11
DFUV Dimensional US Marketwide Va Sold out 0.00% −0.11
USAI Pacer Ame Energy Infr ETF-US Sold out 0.00% −0.11
BIV Vanguard Intermediate-Term B Sold out 0.00% −0.10
WM Waste Management Inc. Sold out 0.00% −0.10
NKE Nike Inc. Class B Sold out 0.00% −0.10
VCIT Vanguard Int-Term Corporate Reduce -56.5% 0.13% −0.09
EXC Exelon Corp. Sold out 0.00% −0.09
VWO Vanguard Ftse Emerging Marke Reduce -58.6% 0.12% −0.08
NEE Nextera Energy Inc. Reduce -48.2% 0.12% −0.06
JPM JPMorgan Chase & Co. Reduce -55.3% 0.11% −0.05

Portfolio Buys Q1 2025 → Q2 2025

SCHD Schwab US DVD Equity ETF Add +2.1% 19.50% +4.20
VOT Vngrd Mrngstr MC GRW ETF-Usd Add +3.4% 3.06% +1.13
FLDR Fidelity Low Durat Fact ETF Add +15.9% 3.24% +1.12
IJR iShares Core S&P Small-Cap E Add +6.3% 3.22% +1.02
SHYG iShares 0-5 YR HY Corp. Bond Add +10.9% 2.04% +0.66
JIRE JPMorgan Int Res Enh Eqty New 0.48% +0.48
JEPI JPMorgan Equity Premium Inco Add +0.8% 1.81% +0.44
VO Vngrd Mrngstr MD-Cap ETF-Usd Add +3.0% 1.24% +0.40
JEPQ JPM Nasdaq Equity Premium Add +1.9% 1.23% +0.36
WSFS WSFS Financial Corp. New 0.19% +0.19
AMAT Applied Materials Inc. Add +27.9% 0.33% +0.18
DELL Dell Technologies -C New 0.17% +0.17
VIGI Vanguard Int Div App Indx FD New 0.15% +0.15
JMUB JPMorgan Municipal ETF Add +0.9% 0.55% +0.13
VXUS Vanguard Total Intl Stock Add +36.1% 0.25% +0.12
VTEB Vanguard Tax-Exempt Bond ETF Add +0.8% 0.50% +0.12
DGRO iShares Core Dividend Growth New 0.12% +0.12
IYW iShares Ustechnology ETF Add +4.5% 0.23% +0.09
IYC iShares US Consumer Discreti Add +0.1% 0.24% +0.08
XLU St Sr Utl SL SE SPDR ETF-Usd Add +0.6% 0.28% +0.08
FVD First Trust Value Line DVD Add +0.5% 0.28% +0.07
USMV iShares MSCI USA Min Vol Fac Add +0.2% 0.24% +0.06
EFAV iShares MSCI Eafe Min Vol Fa Add +1.6% 0.13% +0.04
MA Mastercard Inc. Class A Add +0.3% 0.12% +0.03

All Filings

QuarterPositions13F Reported ValueTop Holdings
Q2 2026 110$215.9MIVE, VIG, JPIE, SCHD, UITB
Q1 2026 106$197.6MIVE, SCHD, VIG, UITB, AAPL
Q4 2025 101$198.4MSCHD, BSV, VIG, UITB, AAPL
Q3 2025 93$191.6MSCHD, BSV, VIG, UITB, AAPL
Q2 2025 85$177.7MSCHD, BSV, VIG, UITB, AAPL
Q1 2025 117$233.9MSCHD, BSV, VIG, UITB, AAPL
Q4 2024 77$172.3MSCHD, BSV, VIG, AAPL, UITB
Q3 2024 81$167.9MSCHD, BSV, VIG, AAPL, UITB
Q2 2024 71$146.8MSCHD, BSV, VIG, AAPL, MGV
Q1 2024 76$143.9MSCHD, BSV, VIG, AAPL, MGV